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Organik Klinik: Essentials Brand Guidelines 2024BRAND MANUAL

Table of ContentsOrganik Klinik: Essentials Brand Guidelines 202401 Brand Statement03-0500-0002 Logo Studies & Usage03 Typography00-0004Color Palette00-0005Brand Touch Points00-0000-0006 New Product Designs07Ads & Online Promotion00-0008Brand Photography00-00

BRAND STATEMENT01Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik is a health and beauty clinic that specializes in aestheticbeauty services including Microblading and Shading for eyebrows, Eyelinerand Lashes, Lip and Cheeks Contouring/Shading, Warts Removal, and ScalpMicro Pigmentation (SMP) for hair-related concerns. Their enhancementtreatments utilize semi-permanent make-up (SPMU) techniques, usingorganic pigments extracted from plants. These techniques provide a naturallook and are not traditional tattoos. The brand was founded by Ms. JoyGordo, a certified SPMU and SMP Artist and Aesthetician. It was firstestablished online in December 2021. Though the physical store beganconstruction last 2021 using phase by phase method and is still currentlyongoing, it officially opened physically last November 2023 and is now oneof the many commercial establishments in their area.Organik KlinikOrganik Klinik: Essentials Brand Guidelines 2024Organik Klinik the Beauty ClinicOrganik Klinik EssentialsOrganik Klinik Essentials is the proposed sub branch ofthe clinic. In order for the products to escape theassociation with clinic/medical products, insteadfocusing on beauty products and other product lines ontheir way.

MissionVisionrefers to a passion to be known as a trustedhand-made brand that offers natural,organic skin care products mostly fromingredients naturally extracted from plants.Through continuous innovation andtrainings, we envision to inspire the lives ofpeople especially to all aspiringentrepreneur mothers or women bymerging the idea of introducing businessopportunities.To promote our new brand and shop conceptnatural and organic, no harsh chemicals, Hand-made and paraben-free products which take careof our skin and our planet for human skin care, pet,and household use that is affordable and effective.We believe in promoting a cleaner world by usingbiodegradable products and recyclable packagingthat matches the needs of people.Bran IdentityWe have a passion to be known as a trusted hand-madebrand that offers natural, organic skin care productsmostly from ingredients naturally extracted from plants.Through continuous innovation and trainings, weenvision to inspire the lives of people especially to allaspiring entrepreneur mothers or women by mergingthe idea of introducing business opportunities.SloganRadiate Confidence,The Organik Way!Organik Klinik: Essentials Brand Guidelines 2024

Brand VoiceBran IdentitySeeing as the brand itself is a beauty clinic with its ownoriginal products, the overall messaging and communicationstyle we aim to highlight will be an inviting or enticing feelingof our store that our customers can walk into and feelcomfortable as they undergo a procedure or purchaseproducts.InvitingOrganik Klinik: Essentials Brand Guidelines 2024Our goal with this campaign is to encourage our targetaudience to feel confident about their skin regardless of ageand gender. As a result, our messaging ought to be warmand welcoming, highlighting the experience's comfort andoriginality.ConfidentOrganik Klinik wishes not only to provide the services theircustomers deserve, but also to reach a helping hand forthose struggling with skin conditions by providing freecosmetic treatment. We wish to capture that tone when interacting with ouraudience and apply the same with our graphic elements andadvertisements online, all while avoiding soundingpatronizing or arrogant when trying to offer help. Charitable/HelpfulWe work hard to provide each associate a sense ofcommunity. We provide our stories enough backgroundinformation so that nobody has to question if they are meantfor them.Inclusive

LOGO STUDIES ANDUSAGE02Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024Logo StudiesInitial Logo Sketches

Organik Klinik: Essentials Brand Guidelines 2024This is the new primary logo forOrganik Klinik. The idea shows the abbreviation ofthe clinic, and taking inspiration fromthe first logo. But this type of form shows directmessage of what the brand wantsthe audience to feel about theirproducts and also giving the ideathat their products are naturallyderived from plants. Using a bold font also highlights thebrand promoting confidence to theaudience.The New Icon

Logo VariationsOrganik Klinik: Essentials Brand Guidelines 2024Vertical Lock-upHorizontal Lock-upLogoWordmark

Organik Klinik: Essentials Brand Guidelines 2024Clearspace

Organik Klinik: Essentials Brand Guidelines 2024Incorrect logo usageDo not place the logo on hard visibilitybackgroundsDo not stretch or distort the logoDo not add effects t0 the logoDo not crop the logo

TYPOGRAPHY03Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1234567890!@#$%^&*QuicksandPrimary Typeface Display TypefaceAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1234567890!@#$%^&*Droid SerifTypography

COLOR PALETTE04Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024Pine GreenLight Sea Green#0F766F#20B2AA Primary Brand ColorsCultured White#F6F6F6

Organik Klinik: Essentials Brand Guidelines 2024LeadCyclamen Red#212121#A65796Primary Brand ColorsLove Dust#EA98DA

BRAND TOUCHPOINTS05Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024Toe Bags

Organik Klinik: Essentials Brand Guidelines 2024Employee T-Shirts

Organik Klinik: Essentials Brand Guidelines 2024Storage Boxes and Container

Organik Klinik: Essentials Brand Guidelines 2024Business Card

Organik Klinik: Essentials Brand Guidelines 2024Stationery

Organik Klinik: Essentials Brand Guidelines 2024Pattern and Wrap Paper

NEW PRODUCTDESIGNS06Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024New Product Designs

Organik Klinik: Essentials Brand Guidelines 2024New Product Designs

Organik Klinik: Essentials Brand Guidelines 2024New Product Designs

ADS & ONLINEPROMOTIONS07Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024Men’s Advertisements

Organik Klinik: Essentials Brand Guidelines 2024Women’s Advertisements

Organik Klinik: Essentials Brand Guidelines 2024Women’s Advertisements

Organik Klinik: Essentials Brand Guidelines 2024Interactive Social Media Posts

Organik Klinik: Essentials Brand Guidelines 2024Product Activation Ads

Organik Klinik: Essentials Brand Guidelines 2024Billboard Ads

Organik Klinik: Essentials Brand Guidelines 2024Vehicle Ads

BRANDPHOTOGRAPHY08Organik Klinik: Essentials Brand Guidelines 2024

Organik Klinik: Essentials Brand Guidelines 2024Photography Overview

Organik Klinik: Essentials Brand Guidelines 2024Photography OverviewProduct Photography GuidelinesThe products should always be the center pieceof photos, unless using models to properlyconvey the desired emotion and feeling theproduct wants to make the user feel.Avoid dark and very muted colours andbackgrounds. Do not use backgrounds that driveattention away from the products. Do not usecomplicated set ups and overly bright colouredback drops.

Organik Klinik: Essentials Brand Guidelines 2024Photography OverviewGeneral Photography GuidelinesRejuvenating and NaturalSubjects in the photos should have a sense ofrefreshed feeling, and always emphasize theorganic and natural nature of the brand and itsproducts.Places with earth tones as backgrounds, a radiant element shouldalways be present.Avoid dark and very muted colours andbackgrounds. Stick with nature and avoid streets,city back drops, and busy backgrounds.

A Capstone Project By:Carrera, TomComota, JadEspejo, BriggsPabalinas, GretzelleCapstone Project Adviser:Sir Mario Serrano