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Marketing Mailing Solutions Circular Design Makes Sense Create an Impact with Earth Friendly and Budget Conscious Design The 5 Most Consistent Direct Mail Trends You Can Apply Today Customer Feedback Is Vital to Businesses Amid the COVID 19 Pandemic M ost Consumers Prefer Receiving BOTH Printed and Digital Mail O nline Sales Increase When Consumers Receive Multiple Channels of Marketing iStockphoto com fantom_rd Web to Print Storefronts Help Save Time and Money in Marketing

WHAT S TRENDING The 5 Most Consistent Direct Mail Trends That You Can Apply Now The national direct mail database Who s Mailing What WMW recently analyzed its database of more than 130 000 mail pieces to find the strongest most consistent direct mail trends over the past 20 years We ve picked five that we think are most relevant to small to mid sized businesses How many of these do you see in your own marketing 1 Postcards are on the rise Between 2009 2021 the number of postcards being mailed increased by approximately 20 while self mailers and envelopes declined slightly This trend is in line with the next one which is 2 Businesses are using less copy Over the past 20 years WMW found that the number of words used in direct mail pieces has declined on average by 62 Direct mail is also using shorter sentences more concise paragraphs and bullet points 2 Many campaigns have replaced text with images charts and graphics that provide quick easy comprehension in today s fast paced world 3 Focus on print to digital Whether businesses are engaging with their audiences with QR Codes or driving them online to their websites or social media channels the interaction between print and digital channels is rocketing The use of user names username QR Codes and digital CTAs such as follow us or visit our website have doubled in the past four years Lexinet Corporation 800 767 1577 lexinetcorporation com

Customer Feedback Is More Important than Ever 87 of businesses say that customer feedback has become more important since the start of the COVID 19 pandemic 4 Sustainability messaging is hot Buyers care about the environment and they appreciate brands that show they care too The WMW database was established 20 years ago and of the direct mail messaging that contains a sustainability element 75 has come in the last five years 5 Even young companies are using direct mail When WMW looked at the age of the companies in its direct mail database it found that the percentage of companies founded in the 1980s 1990s 2000s and 2010s was nearly identical Very young companies like Uber Eats DoorDash and Payson are all using direct mail iStockphoto com CollageM Source SurveyMonkey GetFeedback Your Customers Still Enjoy Real Mail 71 of consumers want a blend of both physical and digital mail Why has direct mail remained strong even in the age of digital Who s Mailing What editors wrapped it up concisely D one right it has a higher response rate than digital channels The numbers don t lie direct mail still works iStockphoto com Eakkasit Nimprasert Using paper ink and interesting finishing even young companies can stand out from their older more established competitors iStockphoto com Deagreez I t reaches audiences that digital channels don t Source The CMO Council 3

Circular Design Makes Sense Make an Impact with Earth Friendly Design And Save Money Too If you are concerned about protecting the environment you ll love circular design Circular design is based on the larger concept of the circular economy which tackles global challenges like climate change waste and pollution by transitioning from a linear economy make use dispose waste to a circular one recycle reuse repurpose This allows businesses and consumers to make the most of our natural resources and tackle these challenges together Love the idea We do too Here are five elements to circular design as they relate to marketing and packaging materials 4 Lexinet Corporation 800 767 1577 lexinetcorporation com

2 PRINT PRODUCTION What type of press is being used to print your jobs Digital presses eliminate onpress chemistry and reduce environmental impact but there are sustainable solutions for offset as well Is your print provider using smart impositions and batching to minimize paper waste Can you use soft or online proofing to eliminate the environmental impact of printing and physically delivering a hardcopy proof 3 DELIVERY How are the products being transported If you are printing packaging for example you might want to consider using substrates that are lighter in weight to reduce the amount of fuel used to transport the products Or rightsize your packaging to minimize the use of unnecessary material 4 CONSUMPTION How will the materials be used Circular design takes into consideration things like bulk packaging over singleuse packaging to minimize the amount of product that needs to be recycled or that goes into a landfill 5 RECOVERY What will happen to the products once they have been used Choosing recyclable substrates is one thing but encouraging and making it easy for consumers to recycle them is another While many types of plastic signage such as Coroplast for example are recyclable many people will simply put them in the trash anyway Consider using paper based options or adding a recycling logo to make people more likely to recycle them Some companies encourage their customers not to recycle their packaging and materials but to compost them By taking into consideration these five principles you can go a long way toward designing marketing and packaging projects that are friendly to the earth and because they involve reducing waste they can often save you money too iStockphoto com ATG23 Fixer 1 SOURCING Are your paper paperboard or signage substrates ethically sourced If you are using paper based substrates where does the fiber come from How was it harvested If the substrates are made from petroleum are there other more earth friendly alternatives For example did you know there are paperbased options even for outdoor signage that will still meet criteria for durability and weatherresistance 5

Home Products Mailing Lists Other Products Web to Print Storefronts Can Save You Time and Money Marketing Material O W eb to print storefronts are also called branded portals or marketing portals Storefronts provide a cost effective way for your staff whether in the same office or across multiple locations to personalize and order branded marketing materials This helps streamline marketing printing and shipping processes 6 Need 500 copies of a product brochure Order them on demand without ever speaking to a salesperson Need to regularly update prices swap out images or tweak the copy in catalogs and company manuals Having a web to print storefront makes it easier to update branded marketing materials W ant to enable staff at all locations to create their own promotions without compromising the brand Web to print storefronts provide templates for direct mail signage brochures and more with all branded elements locked down Your staff can stay on brand when they order marketing materials REVIEW Besides the valuable feature of print on demand there are numerous other benefits of a storefront Customizable reports provide visibility into which materials are being ordered when and by whom You can select monthly quarterly or annual reports as well as real time information

Services Pricing Ordering Made Easy MANAGE Being able to identify the materials that perform well or the ones that aren t getting as much traction will help you manage all the collateral in your storefront You can also be sure your materials include new products or services seasonal themes or special offers EDIT Storefronts allow you to optimize the content and design of your marketing materials or replace them with something new and more relevant You can consistently add new pieces edit existing ones or remove ones that no longer work for your business MAIL OR SHIP USING LEXINET All orders placed on your storefront are mailed or shipped from Lexinet With in house production we re able to get your marketing materials to your staff or out to your target audience quickly and afforadably Lexinet develops hosts and maintains your storefront Programming production design and customer service are all in house This makes having a storefront turnkey for you and your staff Lexinet Corporation 800 767 1577 lexinetcorporation com 7

Marketing Mailing Solutions Follow us on Facebook for marketing tips our projects and more facebook com lexinetmktg You can also visit our website at lexinetcorporation com to learn more about how our services can help your business Engaged Customers Spend More 10 Higher level of spend from online customers when engaged with multiple channels iStockphoto com ivanastar background bsd555 multichannel Discover how web to print storefronts can save you time and money with marketing material ordering iStockphoto com icon river Welcome to the latest issue of 1 1 Messenger This newsletter is designed to provide you with information that will keep your 1 1 print campaigns cutting edge and profitable 701 N Union Street Council Grove KS 66846 800 767 1757 tlc lexinetcorporation com Source Business 2 Community 8 Lexinet Corporation 800 767 1577 lexinetcorporation com Copyright 2021 GRCINC