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Allied Beverage Group’sNew On-Premise Account Guide

ABG BRANDSAllied Beverage Group is proud to partner with the industry's leading suppliers. We represent a diverse portfolio of over 15,000 SKU's including fine wine, hand crafted spirits and non-alcoholic offerings with more than $1 billion in annual sales.Use this link for a full list of brands and access to digital assetshome.alliedbeverage.com/our-portfolio

ABG’S HOSPITALITY ON-PREMISE TEAMPrivate and confidentialAllied Beverage Group has emerged as New Jersey's largest and most comprehensive wine & spirits distributor. ▪ ABG has a management team and sales force dedicated to the hospitality industry. The success of your business is important to us.▪ ABG is committed to help develop your wine & spirits program that will maximize profit margins without sacrificing quality.▪ ABG’s go-to-market On-Premise strategy provides value-added service. It is our top priority!

ALLIED BEVERAGE GROUPA LOOK INSIDE

In January 2019, Allied Beverage Group built a new state-of-the-art facility with tremendous onsite meeting and training spaces for hospitality accounts to utilize. Education rooms and meeting spaces are wired cutting edge technologyEnoteca Room – Wine Education Room• Virtual meeting capabilities brings winemakers to you• Facilities to educate up to 40 people• Development your wine offerings with our specialists• Cutting edge glassware and wine tools• The best wine training facility in the stateNEW ABG FACILITYELIZABETH, NJ5ENOTECA ROOMaPrivate and confidential

Spirits Education Room• Featuring a fully equipped bar with 5 well stations• Facilities to hold up to 50 people• Utilize our training team to educate your staff • Cocktail menu development with our specialists• The ultimate training ground and test bar in NJNEW ABG FACILITYELIZABETH, NJ6ALCHEMY ROOM Private and confidential

THE COMPLEXITY OFNEW JERSEY ABG BUYING GUIDANCE 7

THE NEW JERSEY MARKET Private and confidentialThere is no linear way to achieve best net bottle price. Best price can be achieved though these avenues❑ RIPs (Retail Incentive Programs)▪ A rebate based on bottle or case deals that are paid after the original invoice has been paid in full. ❑ QDs (Quantity Discounts) ▪ A QD is pricing discount based on case deals. This is a changed price on invoice.❑ Pack-Size Combos▪ A combination of products filed as 1 case and includes a value-added discount.❑ Storage - Bill and Hold• This allows the distributor to hold goods for up to 75 days. The invoice is to be paid with in the 30-day credit terms. The cost is a penny per case, per day. As your partner, ABG will provide you with the crucial information to navigate the best buying practices in NJ.

9ALLIED BEVERAGE GROUPTRENDS/INNOVATIONS &VALUE-ADDED SERVICES

Use this link to visit our website or contact your sales representative for more information home.alliedbeverage.com/new-itemsTRENDS & INNOVATIONSAllied Beverage Group is proud to be your partner in keeping you well-informed on current trends and cutting-edge innovations. This valuable information keeps your business relevant in an ever-changing marketplace.Digital MenusQR codes give your guests access totouchless menus to help your guests feel safeDataOur analytical team provides relevant data on top brands, industry trends, as well as information about your area/demographic.InnovationStay on trend with the latest in popular brands, packaging, cocktails, and more. Ready-to-drink offerings are the solution for low touch serviceNo matter the season, our ever-growing cocktail database keep you up to datePremium Tequila is seeing rapid growth

VALUE-ADDED SERVICES 11Private and confidentialOrganic Margarita on TapPrivate and confidentialAllied Beverage is committed to bringing you services that enhance your businessBrand Activations & PromotionsPoint of SaleIn-House Graphic Design Department

THANK YOU 12The hospitality industry is extremely important to ABG. We have developed a team to provide exceptional service on all levels. Allied Beverage Group is looking forward to fostering a long and successful relationship with you.Private and confidentialPrivate and confidentialABG New Account Application