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Message F O R P R O P E R T Y M A N A G E R SMONTHLY SEO WORKBOOK

Welcome to your go-to guide formaintaining and enhancing your property’sonline presence! This workbook is designedto help you streamline your monthly SEOtasks and ensure your website, listings, andsocial media efforts are optimized forsuccess.In today’s digital landscape, a strong onlinepresence is critical to attracting andretaining residents. By regularly updatingand optimizing your property’s onlineplatforms, you can stay ahead of thecompetition and make your communitystand out. This workbook provides amonthly checklist to simplify your SEOefforts.Ranking high isn’t magic—it’s just good SEO strategyand a sprinkle of patience!INTRODUCTION

MONITOR WEBSITE CONTENTaptedgemarketing.comMonthly ChecklistCheck that all current specials or promotions are updated on the website.Verify that key details like floor plans, pricing, and availability are accurate.Review copywrite throughout your website and look for opportunities toimprove keywords, descriptions and updated features of the community.Share unique community highlights or nearby attractions with themarketing team for potential content.UPDATE GOOGLE BUSINESS PROFILEMonthly ChecklistConfirm property hours, address, and contact details are accurate.Post a monthly update with property news, events, or promotions. Upload 3–5 fresh, high-quality photos (e.g., recent events, amenities, orseasonal updates). Respond to all new reviews (positive and negative) with professional andtimely replies.

ENHANCE SOCIAL MEDIA ENGAGEMENTaptedgemarketing.comMonthly ChecklistPost at least two high-quality updates, including photos or videos fromresident events, property amenities, or seasonal décor.Use trending and location-specific hashtags to increase reach (e.g.,#ApartmentLiving, #YourCityApartments).Encourage residents to share photos from their favorite spots around thecommunity, tagging the property for re-sharing.Tag local businesses or events in posts to connect with the broadercommunity and attract prospects.Respond promptly to comments and messages to boost engagement andsignal responsiveness.Share team-generated content ideas with the marketing team, such ascommunity initiatives or unique resident stories.MAINTAIN PHOTO AND VIDEO ASSETSMonthly ChecklistReview and refresh amenity photos to reflect current conditions.Capture videos of property tours, move-in days, or seasonal activities formarketing use.Organize and share new images or videos with the marketing team.

COLLABORATE WITH THE MARKETING TEAMaptedgemarketing.comMonthly ChecklistSubmit a list of FAQs from prospects to assist with creating website contentor blog posts.Provide feedback on lead quality or website inquiries to refine targetedkeywords.Share local community events or news that can be incorporated into onlinecontent.OPTIMIZE LISTING SITESMonthly ChecklistReview property information on Zillow, Apartments.com, and other listingplatforms to ensure consistency and accuracy.Verify that current pricing, specials, floor plans, and contact details areupdated.Check the quality of photos and videos on each platform, ensuring theyreflect the property accurately.Respond to reviews or inquiries left on listing sites to improve engagementand visibility.Notify the marketing team of any discrepancies or outdated listings forimmediate updates.

LOCAL SEO BOOSTSaptedgemarketing.comMonthly ChecklistConfirm NAP (Name, Address, Phone Number) consistency on allplatforms, including Yelp, Apartments.com, and other directory sites.Report outdated or incorrect information to the marketing team forupdates.Highlight any recent awards or recognitions to update directory listings.Confirm Google and Apple Maps display correct information and drivingdirections.GATHER INSIGHTS AND ANALYTICSMonthly ChecklistReport increases in foot traffic or inquiries during specific promotions orcampaigns.Note which property events generated the most interest for futureplanning.Monitor changes in review patterns and alert the marketing team to trends.

Consistency is the key to successful SEOand digital marketing efforts. By dedicatingtime each month to these tasks, you’ll notonly improve your property’s visibility butalso enhance the overall residentexperience. Use this workbook as yourguide to stay on track and achieve yourmarketing goals!CONCLUSION