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MoA Celebrating 40 Years

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[ ]1983-2023celebratingcelebratingyears

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Artwork by Amelia Caruso

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4A LETTER FROM THE DIRECTORS5MISSION, VISION & VALUES6ROZ SPENCER, FOUNDER7EXECUTIVE DIRECTORS 8-9LOCAL ARTISTS10-13TIMELINE14-15HISTORY16-17UP THE STEPS: FROM POST OFFICE TO MUSEUM18-19REGIONAL/BIENNIALS/TRIENNIALS20-21JEANNE SHOAFF22-23VISIONARIES24-25HISTORY OF MASKS26-27BLOCKBUSTERS28-29POLITICAL, SOCIAL, DIVERSITY30-31PROGRAMS, EVENTS, WORKSHOPS32-33MOA FOR ALL34-35BUYING BACK THE BUILDING36-37THE FUTURE38GET INVOLVEDCONTENTScelebrating 40 yearsMagazine design and layout donated by Jet Marketing.MoA is a place where everyone in the community has exposure to art, art education, and creative expression, from youth to lifelong learners.

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4MoAContinuing and building on Roz’s legacy of highlighting contemporary art along with all the other creative disciplines, the museum’s current mission is to boldly explore contemporary society through art–enlightening, educating, and providing arts leadership for our region and connecting art, artists, and community.The post oce building and the museum has seen it all – from ghosts, robberies, a devastating ood, to the most creative and powerful art and culture from local, regional and world renowned artists. Over the past 40 years, the museum has strived to be a community gathering place, a space for all to be creative and explore what art and culture means to all of us. As we look to the next 40 years, we want MoA to be the best civic asset, museum, community gathering space and focal point for arts and culture for our growing community. We honor our past as stewards of our gorgeous historic building. Furthermore, the museum took a huge step in the spring of 2022 in buying back the upper oors of the post oce building to expand our oerings for the future.We are building for the future by investing in our current home, creating a sense of belonging for all and moving outside the walls of the building to engage the community in meaningful ways, while providing quality art exhibitions and programs that inspire and create conversation about the importance of the visual arts in our society.Thank you for your support.Lisa Hatchadoorian Elizabeth MartinExecutive Director Internal Aairs Executive Director External AairsF rom a cemetery to a post oce to a museum and beyond. The patch of land that sits at the SW corner of College Avenue and Oak Street has seen many, many iterations over the last 150 plus years since the founding of Fort Collins as a military outpost in 1864. The beautiful, historic post oce building, constructed in 1911, has housed the museum since 1991 and we are so proud to be a steward and call this landmark building home. In 1983, the creative multi-talented force that was Roz Spencer, founded Horizons Gallery, which morphed into Power Plant Visual Art Center in 1985, then OneWest Contemporary Art Center in 1991, and then to the Museum of Art Fort Collins (MoA).DIRECTORS]]

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5oATo boldly explore contemporary society through art–enlightening, educating, and providing arts leadership for our region. We connect art, artists, and community.MissionTo provide the region with a quality art museum and art experiences.• We will do this by sparking thought and conversations with community and museum members, patrons, artists and businesses throughout the region to understand their interests, while expanding beyond the walls of the building. • We will create exhibitions and programs that inspire, teach and speak to a variety of community interests.• We will serve in an arts leadership role that connects art, artists and community through shared experiences.• We will stand resilient in the face of nancial needs by creating exhibitions and programs that create a committed audience, bringing increased revenue, donations, awards and recognition throughout the Mountain West region.• We will be successful by staying focused on our guiding principles: connection, relevance, and visionary service.• We will create a facility that is a recognizable, accessible, and a desired destination.VisionConnecting art, artists, and community]]• Connection - MoA strives to be engaged with our community, with artists and those who consume art. To provide leadership and connection between all forms of art in the community.• Relevance - Relevancy is a shifting goal that MoA strives to understand through art that is inspirational, inclusive, accessible, informative, and thought-provoking. .• Visionary - By focusing on a bold vision for exhibitions, programs, and the facility that houses them, as well as going beyond the walls of the museum, MoA will focus on creative and innovative solutions to provide inspirational service.Guiding Principles/ValuesMoA is a 501(c)3 non-prot organization funded by grants, member and donor contributions.

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6 oz Spencer, founder and creator of the institution that became the Museum of Art Fort Collins was passionate about promoting artists and contemporary art. Trained as a visual artist, she also wrote prose, poetry and music, created sculpture, was an accomplished illustrator, and a dancer. Her motto: “never do the same thing twice.”Roz was schooled as an artist during the last years of World War II in New York City. She began her training at the newly established Music and Arts High School in Manhattan and studied at all of New York’s esteemed art establishments: the Pratt Institute, Cooper Union, the Art Students’ League, and graduated from Parson’s School of Design. Roz was passionate about artists “because they are driven by the need to create, and not by money, they have no ties to bind their creativity. They are the free-thinkers of the world, and because of this they are most dangerous to non-free societies. Artists are the keepers of freedom,” she declares. Her mission to promote the experimental contemporary artist and her enthusiasm for bringing contemporary art to the public eye was the inspiration for the Museum of Art Fort Collins.From her rst curated exhibitions of emerging artists in the 1960s, Roz ran a major arts council, founded and organized two highly successful arts festivals in Florida, and ran an art school for children and adults. In Fort Collins, she opened Horizons Gallery in 1983, followed by the Power Plant Visual Arts Center in 1985, and in 1991 established OneWest Contemporary Art Center, now the Museum of Art Fort Collins. Roz’s vision went beyond the simple gallery however as the Power Plant was known for its integration of the arts including dance, theatre and music, as well as poets, authors, and visual artists. Roz’s grand guiding vision was a society that recognizes artists for the contributions they bring to the world, where the arts are fully integrated with each other, and with our own lives. We owe so much to Roz for championing cutting edge art in Fort Collins and for creating the foundation for arts and culture that exists in the city and at MoA today. FOUNDERRRoz Spencer (1926-2012)From the moment I could hold a crayon no wall was safe from me. I knew from the moment I was born, I was an artist.“”

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7From the moment I could hold a crayon no wall was safe from me. I knew from the moment I was born, I was an artist.”MOVERS & SHAKERSExecutive Directors Jan 1992 - Jun 1994 Wesley Pouliot, Executive DirectorOneWest Contemporary Art Center · 1994-98Angela Brayham, Inaugural Director Fort Collins Museum of Contemporary Art1998-99Ann Wilmsen, Interim director, founding board member 1999-2000Jerry Allen Gilmore, Executive Director2000 Jane Nevrivy, Acting Director, founding board member2000-05Jeanne Shoa, Executive Director2005-14 Marianne Lorenz, Executive Director 2014 Dave Prosser, Acting Interim Director, Board Chair2014-2023 Lisa Hatchadoorian, Executive Director 2023 Co-Director ModelLisa HatchadoorianElizabeth MartinOn the Post Office building purchase documentAl Linck, Board PresidentLynne M. BakerCraig CampbellBarbara CohenBob CoontsGinny M. DeitchlerDavid DietemannR. EwingThomas FlanaganTom GleasonPeggy ReevesLuke SantangeloBarbara Day ShoeldRoz SpencerJo Ellen Thornton]]Donna & Don Beard Bob CoontsPaula Edwards, Marianne Lorenz, Paul Matthews(1990)

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8Local Artists]]Tom Lundberg Barbara GilhoolyNaida SeibelElizabeth MorisetteErika OsborneMichael MadridRon KroutelDave Yust

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9Bob CoontsGary VossErick JohnsonDavid A. TyrrellAnne BossertHaley HaslerLorri AcottAdam Schultz

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10TIMELINELocal, Building& Museum Timeline1864195219271873AUG 20FEB 3Col. Collins signed the order settingaside the present location of FortCollins as the new military reservation.Interior remodeledwith a stated cost of$130,000.Robbery of postagestamps, box ofcurrency andregistered letters. Theheist was estimatedat $10,000-$15,000,mostly in stamps, andnever recovered.Fort Collins incorporated as a town.1864-6718791911-12The site was used as a cemetery.Remains were moved in 1873.Founding of ColoradoAgricultural College(now CSU)Building constructed as a federalpost oce. Architect: James KnoxTaylor (Supervising Architect of theU.S. Treasury). The building style isthe Second Renaissance Revival.The building cost $100,000 to create,which is equal to about $3.1 millionadjusted to ination.

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19751983199119961985Complete interior remodel to turn into oce suites.Roz Spencer creates Horizons GalleryExhibitions begin in OneWest Contemporary Art CenterState Historical Fund grants allow exterior improvements.Roz Spencer creates Power Plant Visual Art Center. Old Post Oce Building designated as a local landmark by the City of Fort Collins.1972Post oce relocates to a newer building at Howes and Olive.19781990-911998Listed on the National Register of Historic Places id #78000868Roz Spencer and investors create OneWest Contemporary Art Center and buy the Old Post Oce Building for $200,000.Museum renamed as Fort Collins Museum of Contemporary Art. 11Joel Rutstein

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TIMELINE20112015The name changed toFort Collins Museumof ArtArt.Edu.Osity Creative Space created -hands on art projects2011Devastating ood inthe building- museumsells all oors exceptmain oor in 201212The RobberyAssistant Postmaster, Clinton F. Van Sickle wasbending an elbow (drinking) at the Elks Club,202 Linden Street, on a hot July evening in 1927.  When he left the Club in his car he wasfollowed by a group of thugs. They forced himto the curb with their car and with a gun to his back took himback to the post oce.The crooks lled two mail bags with postage stamps, a boxof currency, and a bundle of registered letters. They tied VanSickle's hands and feet with wire,stued a gag in his mouth, and put him in the safe.After the robbers left he quickly got rid of the gag but it tookhim two hours to free his bonds. The heist was estimatedat $10,000 to $15,000, mostly in stamps, which were neverrecovered. The robbers were never caught. The safe in whichVan Sickle was bound remains to this day - now a storagecloset and possibly a new tiny art gallery!CURRENT BOARD  OF DIRECTORSDr. Bev DonnelleyChandler ElmoreChris Fiala, TreasurerLili FrancuzFran Hardman, ChairMelissa KatsimpalisJean Lehmann, SecretaryDavid JohnsonPatrick Rosen, Vice-ChairPatti TyrrellCURRENT STAFFLesly Alvarez-Rivera, Visitor ServicesAssociateAnna De Soto, Visitor Services AssociateLisa Hatchadoorian, Executive Director,Internal AairsElizabeth Martin, Executive Director,External AairsJill P. Mott, Communications SpecialistLaura Riley, General ManagerCheryl Rogers, Director of ExhibitionsJosie Taylor, MoA for All ManagerMask by Thomas Sutherland,  Fort Collins heroFort Collins HeroThomas Sutherland, emeritusprofessor of Animal Sciencesat CSU, was held hostage inLebanon from June 9, 1985- Nov. 18, 1991. Sutherlandreturned to Fort Collins afterbeing released and remainedan active member in the FortCollins community.

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201820222023Museum renamed Museum of Art Fort CollinsMuseum bought back upper oors of post oce building MoA for All Art Engagement Center created MAYWho is the Museum's resident ghost?youtube.com/watch?v=V4dgKImTgU0132020Museum weathered two shut down periods (totaling 11 weeks) because of the Coronavirus.MUSEUM BY THE NUMBERSANNUAL BUDGETPATRON LOCATION$560,096ATTENDANCE MEMBERSHIP VOLUNTEER HOURS18,704 730 2,81861%24%14%1%Fort CollinsColorado (not Fort Collins)Out of StateInternational

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14 building for the ages. Monumental in scale and elegance, the Old Town post oce building is a three-story Second Renaissance Revival structure, which graces the intersection of College Avenue and Oak Street in Fort Collins. The historic building was designed by James Knox Taylor, supervising architect for the U.S. Treasury. It stood as a symbol of civic pride and progress that swept the country during the height of the City Beautiful Movement, born out of the neoclassical elegance of the 1893 Columbian Exhibition in Chicago. City Beautiful was the most inuential civic architectural movement to shape the country throughout the early 20th century. The original building was made of a concrete foundation, covered in limestone, Alabama marble (inside), terrazzo oors and a Spanish inspired red tile roof. The building cost $100,000 to create, which is equal to about $3.1 million dollars adjusted to ination in today’s funds.“Make no little plans; they have no magic to stir men’s blood and probably will not be realized,” pronounced Daniel H. Burnham, father of the City Beautiful Movement, and one of the most nationally prominent architects of the day. He called on city planners to construct major civic buildings – libraries, post oces, museums, universities, schools and “the columned corner bank” – with design and substance to withstand the ages. Fort Collins took note.HISTORYKnown today as the home of the Museum of Art Fort Collins, the historic Old Town post office was hailed ‘the finest building in the city’ when it opened in 1912. Over the past century, the building has been praised, abandoned, neglected and revived.Old Post Office Houses Art for the AgesA

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15Listed on the National Register ofHistoric Places in 1978Designated a Fort Collins local landmark, thehistoric post oce displays the same grace,grandeur and substance of bygone days – fromthe outside; however, behind those stately walls,the building’s late ‘70s renovation and mechanicaloperations tell a more pedestrian story.In 1972, the main post oce moved to a newlyconstructed Federal Building at the corner ofHowes and Olive streets. The downtown buildingstood vacant until 1977 when renovations toconvert it into oce space destroyed much of the original  interior’s integrity and beauty.After years of benign neglect, the building gained renewed life in 1990 when a nucleus of artists, arts loversand community leaders, spearheaded by Roz Spencer, envisioned a new purpose for it. Art supporters rallied anumber of local community organizations and donors to help raise $200,000 to purchase the building to housethe community’s new non-prot art museum, OneWest Contemporary Art Center, now MoA.The old post oce building reopened in 1991, with its rst exhibition and has been a gathering place for visualart ever since. Those civic-minded community members believed the arts form the cornerstone of any vibrant,progressive community.Perils of a Historic Building-2011 FloodIn September 2011, the building suered majorwater damage when a faulty cooling coil pouredthousands of gallons of water throughout muchof its three-oor interior. The damage closedthe building for six weeks, shut down a majorrevenue-generating national exhibition and placeda monumental demand on the museum’s annualbudget for that year. The cost to repair the water-related damage tallied more than $100,000. Thosecosts were covered by insurance; however, thecosts to repair the failed systems themselves wereborn by the museum and exceeded $20,000.The museum staff and board are stewards of two critical elementsof this community’s history and future: our building and our abilityto bring art that can foster life-long learning, social interaction,personal inquiry and collective pride in our community.– Marianne Lorenz, former Executive Director (2005-2014)“”

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16From Post Office to MuseumUp the Steps: HISTORY

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17Up the Steps: Colorful History to Con-temporary Art he rst iteration of the Museum of Art Fort Collins opened in 1983. Throughout its many names and handful of locations, the museum, built on a vision, has been constructed by dreamers, believers and stewards of art and culture. Today, the art museum’s permanent home is the original United States Post Oce Building, built in 1911 in the heart of Old Town Fort Collins.In 1976, Fort Collins, Colorado, had less than 60,000 residents, including Colorado State University students. The City’s economy, largely based on agriculture, small businesses and Colorado State, was hurting. In the wake of the 1973 global oil crisis and the 1979 energy crisis, stagation began to hit the economy. Small communities suered directly. Fort Collins’ once thriving retail core weakened. Struggling shops and restaurants closed.Originally, the town’s prosperity grew from farming and ranching, water and Colorado State Agricultural College (Colorado State University). This mix of agriculture and education supported a healthy and prosperous community and spurred the congregation of retail businesses. “Old Town,” as it’s called today, has expanded past the original boundaries but not by much. Two early 1900s buildings—the Carnegie Library, built in 1903-1904 and the United States Post Oce, anchor and continue to mark the City’s Old Town retail core. T

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Regional Biennials Triennials]]Kim Ferrer Rocky Mountain Biennial, 2020Elizabeth Morisette Rocky Mountain Biennial, 2023Sean O'MeallieAngela BeloianTrine BumillerColorado International Invitational Poster Exhibition18

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19Terry MakerAnn Coddington, Rocky Mountain Triennial, 2023Rocky Mountain Biennial, 2006Jim Jacobs, Rocky Mountain Biennial, 2020Rocky Mountain Biennial, 2004Suzanne Faris Rocky Mountain Triennial, 2023Noemi Gonzalez Rocky Mountain Triennial, 2023Rocky Mountain Biennial, 2002Marius Lehene Rocky Mountain Triennial, 2023Danielle O'Malley Rocky Mountain Triennial, 2023

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20CORNERSTONEJeanne Shoaff What was your role at the museum when you started, and how did it evolve over the years?A: I was hired as the Education Coordinator in October of 1999 and became Executive Director in October of 2000. Can you provide insight into what Fort Collins was like at that time, in terms of demographics and cultural scene?A: In 1999, Fort Collins had a budding arts scene with private art galleries. First Friday gallery walks weren't established yet, and downtown was less busy. The music scene was just getting started. The museum was tiny at that time, we had around 80 members, and the budget was around $175,000. What were some of your goals for the museum?A: Contemporary art typically reects what's going on in the community or the country at the time. I was trying to bring in artists who could give a perspective on what was happening throughout the country so that you didn't necessarily have to go to Denver to see what the world of art was all about.Q: Q: Q:

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21 What were some challenges you faced in the early days, and how did you overcome them?A: The museum had a history of ups and downs. Rebuilding community outreach and funding, starting education programs, organizing eld trips for kids and involving the school district helped. Initiatives like the masks event and studio tours signicantly boosting engagement and fundraising, along with creating cohesive studio spaces for artists in the building played a pivotal role in rebuilding the museum's identity. What are you most proud of during your time at the museum?A: Feeling like artists could really participate and have a home in Fort Collins. I think the idea that the community feels like it is a place that they can count on to see what is happening in the visual arts; that it continues to be a place where practicing artists can exhibit and have an audience for their work. A place where the community feels like it can participate not only by, looking at the art, but also through classes and interaction with artists. What are your hopes for the future of the museum, and what legacy do you hope to leave?A: I hope the museum continues to be a place where the community engages with the visual arts. It should be a hub for practicing artists and a welcoming space for the community through classes, interactions with artists, and diverse programming. I feel honored to have been part of its history and excited about its future. Q: Q: Q:

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22Mr. Bill West & Dr. Beverly Donnelley VISIONARIESDave & Paula EdwardsDon & Donna BeardMichael & Myra PowersBob CoontsMelissa KatsimpalisJohn Dellenbach ver the past four decades, the museum has had many key cornerstone supporters who have championed the arts and our mission to sustain and grow the institution through many ups and downs. Thank you to these key supporters and visionaries for keeping the museum alive, functioning, and thriving, making it a jewel for our community.Corporate Keystones:Banner Health Dellenbach MotorsEye Center of Northern Colorado Kaiser PermanenteRE/MAX AdvancedVisionaries Not Pictured:Jim and Wendy FranzenDick and Beth HillO

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23Gwen HatchetteRoz SpencerCarl & Ann WilmsenDr. Peter SpringbergMolly BabcockGary & Carol Ann HixonPatti TyrrellDr. Wayne YakesTedi CoxTom Gleason

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24MASKS

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25In 2001, the board of directors of the museum were discussing the future of the museum and the subject “how do we become more relevant in and to our community?” came up. The museum needed to raise friends as well as money. With that, Masks was born and we’re celebrating the 20th anniversary of Masks in 2024! The Beginnings of Masks• The event has become the signature community outreach and fundraising event of the museum. It was originally called "Faces in the Crowd," and premiered in 2004.• The concept was to involve the community as much as possible and bring needed awareness and money to the museum. To do this we opened it to the public to create a design with and on a pre-made bisque-red clay mask. The artist could use all of their creative juices and do anything to the mask. These masks then were put on display in the museum for all of the creators, family, and friends to come into the museum to see and purchase. • Initially, mask images were sent to all PSD art teachers to use in their classes. The museum hosted a special after school event for the teachers, to show them the exhibit and encourage them to bring classes. Lesson possibilities were sent to each school, which included information on masks through the ages and project ideas. • The gala aligned with Masks because it was the time of galas and worked well for live auctioning. A team of jurors selected a few Masks to be live-auctioned. Over 20 years of the Masks event has brought much-needed community awareness and has raised over 2 million for museum operating expenses!It is such a joy to know that what started out of a desperate move to keep our beloved museum alive and relevant, has become so loved by the community that we now have a waiting list of artists to create Masks and it is one of the most popular exhibitions every year. History of MASKS

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Ansel Adams: Masterworksc o-p r e s e n t e d b y t h e f o r t c o l l i n s m u s e u m o f a r t a n d b e e t s t r e e tFrom the Collection of the Turtle Bay Exploration Park, Redding, CA. January 14 - march 15, 2011 at fcmoaBlock-busters]]Ansel Adams, 2011Dale Chihuly, 2012Andy Warhol, 201426

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SEPTEMBER 4THROUGHNOVEMBER 1, 2015NORMANROCKWELL’SSATURDAYEVENING POST323COVERSNo SwimmingNorman Rockwell Museum CollectionsNorman Rockwell’s 323 Saturday Evening Post Covers has been organized by the Norman Rockwell Museum in Stockbridge, MassachusettsJan Brett, 2015Salvador Dali, Collection of Dr. Wayne Yakes, 2017National Geographic 50 Greatest Photos, 2019Frida Kahlo, 2016Awkward Family Photos, 2018Picasso as Printmaker The Baller Art Collection, 2022Dali OpeningRockwell Opening27

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28 Political Social Diversity]]Tony Ortega, 1992 Chicano ColoradoSydney Pursel, Intricate Form, 2019Elizabeth Rouland, Our Planet, 2019Adrienne Sloan, Fiberart International, 2023A Culture Preserved, 2022Melanie Yazzie, 2019Shelter: Crafting a Safe Home, 2020

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29Speaking Volumes, Transforming Hate, 2017Speaking Volumes, Transforming Hate, 2017Tony Ortega 2023Gerald Grin, A Culture Preserved, 2022Karen Drewry and Louise Cutler, A Culture Preserved, 2022

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31Programs Events Workshops]]

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32FOR ALL

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33 he Museum of Art Fort Collins not only has a mission to connect art, artists, and community but one to create and sustain a civic asset devoted to visual arts in the heart of Old Town Fort Collins. MoA is a place where everyone in the community has exposure to art, art education, and creative expression, from youth to lifelong learners.MoA for All was created to ensure that ALL members of the community have access to the exhibitions and programs. We reach underrepresented communities through our social service partners and customize our FREE service to their clients. Community members can support this through sponsorships, donations to our scholarship fund, and more.We have removed the barriers to access and a sense of belonging with the following changes implemented this year:• Free for all children/students in PSD boundaries• Free for all college students in Fort Collins• Free school eld trips• Free for all active and retired military personnel and their families• Free for all SNAP recipients• Free memberships for social service agenciesThe arts are crucial for the emotional, cognitive, and social development as they foster:• Creativity: The arts encourage creativity and originality. Children who are exposed to the arts are more likely to develop innovative and original ideas, which can help them solve problems and discover new interests.• Self-expression: Artistic expression can help youth communicate their thoughts and feelings in healthy and constructive ways. Art can provide an outlet to express emotions, thoughts, and personal experiences that may be dicult to express verbally.• Confidence:Participation in the arts can boost self-condence in youth, as they learn new skills and receive recognition for their work.• Cultural awareness: Being exposed to the arts can help children learn about dierent cultures and their artistic expressions, which fosters greater appreciation and respect for diversity.• Collaboration: Youth engaged in arts can learn teamwork, communication, and social skills to work together on projects, develop ideas, and put together creative performances.All of these aspects of the arts can contribute not only to the personal growth of youth but also to the cultural enrichment of our community.T

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34HISTORY CONTINUES n 2020 and 2021, Covid could easily have written MoA’s nal chapter: Permanent Closure. That scare brought a sober reckoning: if we didn’t change the way we’d been operating—allowing money, rather than vision—to dene our ambitions, MoA, in the long term, would fail. We agreed that our strategies should be bold, our problem-solving creative and our arts leadership recognized and supported. The community provided input that helped craft this plan for the future. They want an art museum, but they want a better one. They love the building but are tired of donating and not seeing the facility change. There are large swathes of the community that are not engaging with us because they don’t know enough about us due to lack of marketing, our limited hours of operations, and are not in sync with their plans to visit Old Town for dinner with friends. The board and sta identied that in the nonprot lifecycle MoA was in decline and if real change was to happen we had to go back to the growth phase of the cycle.The goal is to honor the past, build for the future and get outside the walls of the building to engage the community in a meaningful way while providing quality art exhibitions and programs that will inspire, and create conversation about the importance of the visual arts to our society. To connect art, artists, and community.Just for a moment, consider the Museum of Art Fort Collins a book. This book opens with a dream. Forty years ago, Roz Spencer and a small group of committed visionaries saw an art museum in Fort Collins’ future. Their work was hard, and the money to keep the doors open was never enough. Yet they persisted, and here we are today, a thriving contemporary non-profit art museum in Fort Collins. Buying Back the BuildingIImpact Dance

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35Buying Back the BuildingLong Term VisionTo create an expansive museum through unbounded creativity, relentless pursuit of opportunities and ongoing arts leadership that integrate the arts and community throughout our Mountain West region.]]In May 2022, after considerable strategic conversations between the Board of Directors and leadership, MoA purchased the majority of our historic building (the two upper oors) with an eye towards long term plans to renovate and create more exhibition, lecture and multi media viewing spaces and a dynamic art and educational design center. As a result, we have doubled our space to oer exhibits and educational programming with the launch of our new MoA for All: Art Engagement Center on the 2nd oor. MoA was hit hard by the Coronavirus in 2020 and 2021 as were all the arts and culture institutions. The museum weathered 2 shutdown periods in 2020 totaling 11 weeks. Many of our exhibitions had to be canceled or rescheduled. We experienced a significant loss of income due to lack of admission, event and program fees. Several fundraising campaigns were also forced to be canceled. However, this crisis presented an opportunity to address our weaknesses and shore up our financial reserves by using funds to create a sustainability campaign for the future. We used this time to create a strategic plan to address the current situation and to create a stronger, more relevant organization overall. The plan also lays the groundwork for a capital campaign.*

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36The Future of the Museum of Art |Fort Collins: A Civic Asset Where Everyone Belongs he Museum of Art Fort Collins has come a long way since its inception in 1983. From its humble beginnings as the Horizons Gallery to its current status as a vital cultural institution in the heart of Old Town Fort Collins, MoA has evolved in remarkable ways over its 40-year history.BelongingMoA's mission goes beyond showcasing art; it extends to empowering every member of the community, especially children, through the arts. The museum is a hub for art education, creative expression, and community engagement.In 2022, MoA expanded its physical space by purchasing the upper oors of its historic building. This expansion marked the launch of the MoA for All: Art Engagement Center, a space designed to expose families, children, and individuals to art in the galleries and allow them to create in response to their experiences. Whether through visual art, dance, theater, spoken word, or writing, MoA for All encourages creativity and engagement.TFUTUREJim JacobsTony Or tega

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37Community Engagement and PartnershipsMoA's commitment to community engagement goes beyond providing free access. The museum actively seeks input and feedback from social service organizations in Northern Colorado to understand how it can best serve its clients and constituents. MoA collaborates with these organizations to oer memberships, exhibition tickets, on-site docent tours, o-site programs, facility use, and organized events.To further strengthen its ties with the community, MoA is developing an Art Ambassador program. This initiative aims to engage new visitors, provide tours and programs, and oer support in their native language, creating a welcoming and inclusive environment.MoA's commitment extends to education through scholarships and partnerships. These eorts align with the goals of the Poudre School District, focusing on mental health and belonging, literacy, and graduating with options. Our vision is rooted in our past, with an eye to the horizon of a fully renovated and vibrant art museum and center for engagement and arts education. Where everyone in the community feels they BELONG and they feel the museum BELONGS to them.We cannot grow without the support of our visitors, members, donors, sponsors, and volunteers. An investment in the museum, be it through time or money, is an investment in the vibrancy of the community. Art museums have a measurable positive impact on their communities, from stimulating local business through visitation to exhibitions and programs to increased property values. Art museums also promote cultural enrichment and foster creativity, learning, and curiosity. They support local artists, collaborate with other organizations, and generally enhance the quality of life for a community. Who doesn't want that for our city? Thank YouOver the past 40 years, so many people have made the museum a beloved part of our community.Thank you to all our supporters, members, artists, donors, sponsors, volunteers, sta, and board members for entrusting your time and generosity in MoA to sustain it from its' inception to the next 40 years!Heather PattersonKimberly Lovett Noel

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38GET INVOLVED How Can You Get Involved? s a non-prot MoA relies on community support. You can get involved and make an impact in several ways:AVisitWe oer an average of 4-5 major thought-provoking exhibitions a year, each one carefully curated and designed to engage all audiences, from children through adults.DonateDonations are the key to the success of any nonprot. Our donors make the dierence and ensure MoA will be here for another 40 years! moafc.app.neoncrm.com/forms/2023-online-giving AttendWe oer programs to spark creativity in our MoA for All Art Engagement Center on the second oor. Check out our website for up-to-date program information. moafc.org SponsorThe business community can support the museum through sponsorships, which in turn provide free memberships to your sta and great marketing opportunities to reach our audience.JoinOne of the best ways to support the museum is to become a member. Membership ensures sustainable income for the museum and allows us to plan quality exhibits and programs. moafc.org/membershipVolunteerOur small but mighty sta cannot do it all. We rely on volunteers to do everything from installation of exhibits to guiding audiences through the exhibition. We are grateful to the community that supports the museum, we cannot do this without you! Thank you!

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201 S College Ave, Fort Collins, CO 80524Phone: (970) 482-2787moafc.org