ML Anderson Listing Book : simplebooklet.com

Hi! Welcome to ML Anderson Real Estate. You may have noticed the picture of usstanding back to back on our marketing materials. Just like the picture shows, weare a team, in fact we are a husband and wife real estate team. We live by ourmotto: Together we serve you better!With 30+ years experience between us selling real estate, we provide the expertiseand attention to detail needed to complete the buying and selling process. Ourapproach to any transaction is to listen to our clients’ needs and to negotiate thebest possible outcome using the most up to date market research. We take pride indeveloping lasting relationships through strong communication and a commitmentto excellence. Our licensed Team Coordinator, Jodi Markowski, provides marketingand transaction support. We really do serve you better- together!On a personal note, Laine grew up in Iola, WI and Mike grew up in New Richmond,WI. We settled as a family in New Richmond, WI and have never looked back!Raising our family in such a warm and caring community has been a blessing.We hope you allow us the opportunity to get to know you and to earn yourbusiness. We like nothing better than to see our clients’ smiling faces when we hangthe SOLD sign!W H Y C H O O S E U S ?

Page 3

ReputationBenefits of Listing with Mike and LaineWe have one of the best business reputations in the area with many repeat clients andreferrals. ExperienceOur personalized service and record of excellence over the years have established areputation of trust and fairness, which many of our clients have come to depend onagain and again.Market AnalysisMarket CenterOur sales office is located in Hudson, WI. You can be assured as Property ExecutivesRealty agents, we know your neighborhood and the people in it. Our staff ofprofessionals has loyal buyers in each area who are ready, willing, and able to purchasea home, which may very well be yours. When your home is listed with us, you comefirst! We will determine the realistic value in three ways.A written compilation and market analysis of recent home sold, homes presentlyon the market, and those exposed to the market but not sold during the listingperiod.A mathematical formula is used in conjunction with the market value of yourhome (from your most recent tax record).The most recent sales record of your home typically appreciates over time. It is ourjob to know the current rate of appreciation and calculate the yearly gain.Sales VolumeWe are proud to consistently rank within the top selling agents in St. Croix County. Despite the market trends, we steadily get the job done for our clients. AdvertisingWe are competitive in marketing your home not only in our industry, but also thecommunity through signs, social media, networking, and MLS syndication.

Page 4

FeedbackBenefits of Listing with Mike and Laine!We ask for feedback after every showing of your home. Our objective is to find out if thepotential buyer has as interest in your home. If there are any objections that we canovercome or any changes that we need to make in staging your home to increase theability to make a sale, we will discuss with you and make the adjustments as needed.Showing the HomeIt is best whenever possible for you to leave the home when a prospective buyer isgoing to tour the home. If you are going out in anticipation of a prospective buyercoming through, you may find it more convenient to wait until their arrival, then leave.This will save you the inconvenience of spending long periods of time away from thehouse.Broker Opens And Open HouseWe invite local realtors, no matter what company they’re with to tour your home. Webelieve in top of mind awareness to put your home in prime standing. Additionally wemay hold an open house at your request to introduce your home to the public.City Wide TourWe attend bi-monthly meetings with local agents from several brokerages in order topromote our listings. At these meetings we learn about new happenings in the localmarket and we gain knowldege on market trends as well as tour each others’properties. We get first hand feedback, so we know that we are on track with pricingand staging your home.What Happens When Offer Comes InWe notify you via email or phone when an offer comes in, and we will set anappointment to go through the offer with you. Obviously, decisions about all aspectsof the contract are yours to make. If we have advice or recommendations for you toconsider, we will mention them to you. Generally, the first offer that comes to us is thebest one; it may have to be amended in one way or another, but it should not belightly dismissed as the first of a number of ancipated offers. The additional carryingcosts and inconvenience of maintaing your home in top showing condition also dictateseriously considering the first offer instead of waiting for others. Our goal is always toget you the best possible offer.

Page 5

LocationCompetitionLocation is the single greatest factoraffecting value.Neighborhood desirability isfundamental to a property’s fairmarket.Buyers compare your propertyagainst competing properties.Buyers interpret value based onavailable propetiesConditionTimingProperty condition affects priceand speed of sale.Optimizing physical appearancesand advance preparation formarketing maximizes value.The real estate market may reflecta seller’s or buyer’s market.Market conditions cannot bemanipulated; an individuallytailored marketing plan must bedeveloped accordingly.Key Market FactorsTermsPriceThe more flexible the financing,the broader the market, thequicker the sale, and the higherthe price.Terms structured to meet yourobjectives are important tosuccessful marketing.If the property is not properlypriced, a sale may be delayed oreven prevented.Mike and Laine’s comprehensivemarket study will assist you indetermining the best possibleprice.

Page 6

Page 7

Page 8

Marketing Your HomeThank you for the opportunity to let us market your home. LOCKBOX: While your home is being shown to prospectivebuyers, there will be a lockbox on your door. The lockbox isaccessed with a special electronic or manual code. Allshowings are registered through our office and careful recordsare kept of appointments. Agents from cooperating companiesare given permission to show your home only afterverification that their Broker Identification Number has beenobtained. Agents do not always leave their card. If you haveany concerns about a showing while you are not home, pleasecall me.PHOTOS: Mike or Laine will take photos of your home andmay stage a room to show its best features. Photos will be usedin our advertising on the MLS and other internet sites.YARD SIGNS: Your home is advertised with the sign in thefront yard and directional arrows at corners when allowed.ADVERTISING: Your home will be advertised in full color, 24hours each day on www.mikeandlaine.com as well ashundreds of syndicated websites and of course the MLS. Weactively post to social media and promote your home throughour extensive network of agents.

Page 9

Preparing Your Home For SaleWith a little effort on your part, your home can be sold more quickly and at a betterprice. The following tips have proved invaluable to owners and are worth your specialattention:1. First impressions are lasting! The front door greets the prospect. Make sure it is fresh,clean, and paint the trim. 2. Keep lawn trimmed and edged, and the yard free of refuse. Reseed the lawn andfertilize if necessary, weed the gardens, and add mulch. Deep green grass makes alasting impression. In winter, be sure snow and ice is removed from walks and steps. 3. Decorate for a quick sale. Faded walls and worn woodwork reduce appeal. Why try totell the prospect how your home could look, when you can show him by redecorating?A quicker sale at a higher price will result. An investment in neutral new kitchen paint will pay dividends.4. Let the sun shine in. Open draperies and curtains and let the prospect see howcheerful your home can be. (Dark rooms do not appeal.)5. Do the windows and window screens work well and look good? Have the windowsspotless. 6. Are the appliances operating properly and sparkling? 7. Fix the faucet! Dripping water discolors sinks and suggests faulty plumbing. 8. Repairs can make a big difference. Loose knobs, sticking doors and windows, warpedcabinet drawers and other minor flaws detract from home value. Have them fixed. 9. From top to bottom. Display the full value of your attic, basement and other utilityspace by removing all unnecessary articles. Brighten dark, dull basements by paintingwalls and adding brighter light bulbs.10. Safety first. Keep stairways clear. Avoid cluttered appearances and possible injuries.

Page 10

Preparing Your Home For Sale 11. Pack excess linens and clothing to make closets look bigger. Neat, well-ordered closetsshow the space is ample.12. Bathrooms help sell homes. Check and repair grout in bathtubs and showers. Make this room sparkle. Don’t let the Handy Man add gobs of caulking when grout is what you need. 13. Arrange bedrooms neatly. Remove excess furniture. Use attractive bedspreads and fresh looking window coverings. 14. Have I removed or mentioned to my realtor any attached items that are not included, such as special chandeliers, shelving or garden plants? 15. Am I familiar with similar homes on the market that I may be competing against? 16. Have I asked my realtor for a list of ways I can improve the “marketability” of my home without wasting time and money? 17. Can you see the light? Illumination is like a welcome sign. The potential buyer will feel a glowing evening when you turn on all your lights for an evening inspection. 18. Am I ready to disclose any structural defects such as roof, foundation or wiring problems? 19. Have I started looking for my new home? Do I know what I want in another home? 20. What do I need to do to prepare for my upcoming move?

Page 11

1. Whenever possible leave your house for showings, if not, follow the tips below. 2. Three's a crowd. Avoid having too many people present during showings. Thepotential buyer will feel like an intruder and will hurry through the house. 3. Music is mellow. But not when showing a house. Turn off the blaring radio ortelevision. Let the agent and buyer talk, free of disturbances. 4. Pets underfoot? Keep them out of the way--preferably out of the house. 5. Silence is golden. Be courteous but don't force conversation with the potential buyer.He/she wants to inspect your house--not to pay a social call. 6. Be it ever so humble. Never apologize for the appearance of your home. After all, ithas been lived in. Let the trained agent answer any objections. This is his/her job. 7. Remain in the background. The agent knows the buyer's requirements and can better emphasize the features of your home when you don't tag along. You will be called if needed. Allow the buyers to take "psychological” possession. 8. Why put the cart before the horse? Trying to dispose of furniture and furnishings tothe potential buyer before he has purchased the house often loses a sale. 9. A word to the wise. Let your Realtor discuss price, terms, possession and other factorswith the customer. They are eminently qualified to bring negotiations to a favorableconclusion. 10. Use ML Anderson Real Estate - Property Executives Realty. We ask that you showyour home to prospective customers only by appointment through our office. Yourcooperation will be appreciated and will help us close the sale more quickly. Showing the House

Page 12

1. Keep home available, presentable, and neat at all times. 2. Follow the agreed upon staging plan. 3. Complete all repairs as agreed. 4. Keep Yard Mowed. 5. Remove pets from home. 6. Keep all valuables and prescriptions in a safe place. 7. Leave home for all showings. 8. Not to discuss terms with buyers or their agents without one of us present. 9. Not to call other agents for feedback. 10. Be honest on the seller’s disclosure. 11. Keep all marketing information displayed (if any) and inform us if it is running low.12. Market your home to friends and acquaintances. 13. Inform us if leaving the home for more than a week. 14. Notify us immediately if your needs or expectations change. 15. Be brutally honest with us if you feel we are not meeting your expectations. What Mike and Laine Expect from You

Page 13

Schedule Open house in MLS, mikeandlaine.com, Instagram, Facebook, etc.Hang an open house rider with date and time open. Share open house details within our real estate agent sphere. If an agent other than ourselves holds the open house, we will contact sellersprior to holding the open to get acquainted with you and your home’s specialfeatures. Open house tents to be delivered the day of the open/if possible the evening before. Hold an Open House 2 weeks after the home has been listed (2 hour time frame). 11:00-1:00 or 2:00-4:00 Saturday OR 11:00-1:00 or 2:00-4:00 Sunday We will leave a short note indicating the activity for the afternoon, and we willfollow up with sellers on Monday after the open. We will turn off all the lights and secure the home before leaving. We will follow up with any prospective clients met at the open house.Seller’s Initials: ___________________ ___________________ ML ANDERSON’S OPEN HOUSE PROCEDURE LIST

Page 14

UNCONDITIONAL GUARANTEE!If for any reason we do not provide 100% satisfactoryservice, just let us know. We will remedy the situation assoon as possible. If you are still not fully satisfied, we willrelease you from the listing agreement with anUnconditional Release at no cost or obligation whatsoever.We guarantee your satisfaction!Mike and Laine Anderson AGREED TO BY :Seller ______________________________________Seller ______________________________________Mike and Laine _______________________________Risk Free Agreement

ML Anderson Listing Book

Page 1

Page 2