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Microsites With Simplebooklet

Page 1

Why You Need A Microsite

How To Market Online In The Age Of The Easily Distracted.

Portrait of a black pug dog wearing a yellow knit hat with a pompom and a gray sweater, against a neutral gray background, illustrating focus and attention.

Page 2

You've got something amazing to offer....

HATS FOR DOGS

Side profile of a black pug dog wearing a red beret and a striped red, white, and blue sweater, against a bright red background, highlighting a fashionable dog hat product.

Page 3

...and a passionate story behind your product.

Close-up of a black pug dog looking upwards, dressed in the same striped attire, set against a red background conveying emotion and passion behind the product.

Page 4

Now you want to tell the world about it.

Row of assorted dog breeds, all sitting on a sidewalk in front of a bright pink wall, symbolizing variety and community ready to hear your message.

Page 5

But

Blank white space emphasizing the word "But", indicating a turning point in the message.

Page 6

Customer's today have really, really short attention spans...

A close-up photo of a squirrel standing upright on grass, alert and attentive, illustrating the concept of short attention spans in customers.

Page 7

...and crave more focused content at a smaller scale

A side view of a small black pug dog staring intently at a cream pie with toasted meringue on a white marble table, symbolizing focused attention on appealing content.

Page 8

You need to hold their attention long enough...

A playful black dog sits in snow with a dusting of snow on its face, looking directly at the camera, representing the need to capture and hold attention effectively.

Page 9

so they can't imagine a life without you.

A black dog wearing a red knitted hood of a sweater, sitting in snowy landscape with blurred trees and mountains in the background, evoking a sense of presence and indispensability.

Page 10

This is
what a
microsite
is made
for.

Simple bold text on a white background emphasizing the purpose of a microsite in a clean and minimalistic style.

Page 11

When you want to:
sell a product or service,
distribute a newsletter,
share a great idea,
make an online presentation,
promote an event,
or just sell hats for dogs.
A microsite gets it done.

Photo of a small dog sitting in a stroller outdoors, with a person holding a smartphone in the lower right corner, illustrating ease of showcasing products or events.

Page 12

Because a microsite keeps your
content focused on a single product,
service, idea, topic, story, or message.
And makes it easier to guide your
customer to you desired outcome.

Close-up image of a pug dog gazing out of the car window with its paw resting on the edge, symbolizing focus and contemplation.

Page 13

What It
Takes To
Make A
Microsite.

Page 14

You don't need to be a rocket
scientist (Or know how to code
or design).
Just follow these rules to make an
engaging, influential microsite.

Photo of a black pug dog wearing round glasses and a knitted scarf indoors, representing thoughtful planning and approach.

Page 15

Rule One

Define what you want your
customer to do after they
view your content.
Then build a story that leads
them to that outcome.

Wooden mannequin hand pointing upwards against a bright orange background, illustrating direction and focus.

Page 16

Rule Two

20 seconds.
Your customer should be able to absorb
all the content on your page within 20
seconds and feel confident to continue.

Two pink frosted donuts with white sprinkles on a solid pink background, symbolizing simplicity and quick absorption.

Page 17

Rule Three

Be Visual.
Use images, videos, and words
with high imagery value. Forget
about corporate speak, when your
audience understands what you
are talking about, your message
appears brilliant.

Three colorful hot air balloons floating in a bright blue sky, representing vivid visuals and engaging content.

Page 18

Rule Four

Less is more.
Every additional page
makes it harder and
harder to keep your
customer's attention.

Four pineapples lined up in a row on a plain beige background, symbolizing minimalism and clarity.

Page 19

Rule Five

Set the stage.
Surround your pages with the
branding and support tools that
build trust and familiarity. Contact
menus, your logo, and a mood
setting background goes a long
way to anchoring each page.

Row of classic red British telephone booths on a city street, illustrating strong, consistent branding and recognizable design elements.

Page 20

Remember, a microsite isn't
about lots of content, it's
about focused content that
leads to an outcome.

Close-up of a black pug dog wearing a red beret and a red, white, and navy striped sweater, looking content and focused, emphasizing the value of concise, targeted content.

Page 21

Simplebooklet
makes making
microsites
simple.

A simple and bold typographic design on a white background emphasizing the ease of creating microsites with Simplebooklet, using large black text for high contrast and clear readability.

Page 22

Get Started

Yep, you just flipped through a simplebooklet microsite.

A minimalistic page layout with a clear call to action encouraging users to sign up, followed by a friendly note acknowledging the viewer just engaged with a Simplebooklet microsite.