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 Microsites     Over  Websites  

A Website Is A Generalist It contains every little bit of minutia about your business. It's a lot of stuff for a customer to sift through.
Websites are great encyclopedias about your business, but they are also a very lazy way to support customers.  

A Microsite Is A Specialist It only contains the important, relevant stuff your customer needs to make a decision. Your customer stays focused on your one big marketing message. 

No distractions here.   

A microsite is the internet's version of a tv commercial, a powerpoint deck, or a print brochure.  It better have a single, unambiguous goal.

   

Microsites are the natural evolution of the hyper-distributed web. We need our answers now, in easily consumable tidbits of content, preferably in the places we hang out online.
That's exactly the promise of an effective microsite.

   

A Microsite Makes Sense When... You want your customer to be laser-focused on a new product you are introducing, a holiday sale you are having, or a meetup you are hosting.

A Microsite Makes Sense When... You want your customer to have a distraction free experience when they read your business pitch, view your service offering, or reference your subject matter expertise.

A Microsite Makes Sense When... Your content has an expiry date.

A Microsite Makes Sense When... You want your customer's next step to be to reach out and make contact with your business. 

What Makes A Microsite Work

No Distractions Whatever content you are presenting, it should be the sole focus of your entire microsite. 
Don't add stuff that isn't complimentary to your main content.  You want your viewer to be empowered, not encumbered by content options.

Easy to Distribute Think of a microsite as a popup store, it should be easily moved to where your customers hang out.

Use an easy to remember web address, and make sure the link-backs look engaging on social feeds and in email.

Enjoyable The experience should impress.

Use larger fonts, interactive content, and complimentary colors. Don't fail your content with a stale presentation.

Engaging Your customer is nodding their head in agreement with everything you've presented, now guide them to the next step.

Have readily accessible links to your phone number, email support address, physical address, online store and social feeds so your customer can use what you offer.

Clean and Focused Keep your content front and center. 
The presentation layout should feel familiar, professional, and obvious. 

Why Customers Like Microsites

Because They Are Really Busy And a microsite takes the burden off the customer from trying to find the information you promised. 

Why You'll Like Microsites

Because They Are Fast To Make Take a piece of print marketing collateral and convert it into a slick looking microsite. 

You don't need a website or help from a web designer.