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Message Messenger Message Tag Decision FlowchartTHEwww.Stellar247.comBy Kelly Mirabella

Did the user interact withinthe last 24 hours?You can send any message(including promotions).You must use a MessageTag OR anothercompliant method.StartNOYESDoes the messagecontain promotionalcontent (discounts,offers, upsells, ormarketing messages)?YESNOYou CANNOT send this messageoutside 24 hours! Consider using: Messenger Lists (RecurringNotifications) OR Sponsored Messages (Paid Ads)Is the message a reminderor update for an event theuser registered for?Use Confirmed EventReminder Tag.Is the message relatedto a user’s completedpurchase (orderconfirmation, shippingupdate, etc.)?YESNOUse Post-PurchaseUpdate Tag.Is the message about anon-recurring change tothe user’s account (e.g.,security alert, paymentfailure, fraud warning)?YESNOUse Human AgentTag.Message is NOT allowed outside of the 24-hour window.You CANNOT send the message. Instead, use one of thesecompliant alternatives: Messenger Lists (Recurring Notifications) – If the user has optedin. Sponsored Messages (Paid Ads) – Re-engage users via FacebookAds. SMS or Email Opt-ins – If the user has given consent.NOYES

Messenger Message Tag Decision FlowchartGoal: Help chatbot builders quickly determine if they can send a messageoutside the 24-hour messaging window and which Meta-approved MessageTag to use. Did the user interact within the last 24 hours?YES → You can send any message (including promotions).NO → You must use a Message Tag OR another compliant method. Does the message contain promotional content (discounts, offers, upsells,or marketing messages)?YES → You CANNOT send this message outside 24 hours! Considerusing: Messenger Lists (Recurring Notifications) OR Sponsored Messages (Paid Ads)NO → Proceed to step 3. Is the message a reminder or update for an event the user registered for?YES → Use Confirmed Event Reminder Tag.NO → Proceed to step 4. Is the message related to a user’s completed purchase (order confirmation,shipping update, etc.)?YES → Use Post-Purchase Update Tag.NO → Proceed to step 5. Is the message about a non-recurring change to the user’s account (e.g.,security alert, payment failure, fraud warning)?YES → Use Account Update Tag.NO → Proceed to step 6. Is a human agent responding to a user’s inquiry (within 7 days of lastmessage)?YES → Use Human Agent Tag.NO → Message is NOT allowed outside of the 24-hour window.

If No Tags Apply: What Next? You CANNOT send the message. Instead, use one of thesecompliant alternatives: Messenger Lists (Recurring Notifications) – If the user has opted in. Sponsored Messages (Paid Ads) – Re-engage users via FacebookAds. SMS or Email Opt-ins – If the user has given consent.