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1MEDIA KIT 2024PRINT | ONLINE | DIGITAL | CLASSIFIEDS
2Issue Closing Date Publication DateIssue #1–Winter 01/04/2024 01/28/2024Issue #2-Spring 04/01/2024 04/25/2024Issue #3-Summer 07/01/2024 07/30/2024Issue #4-Fall 10/01/2024 10/30/2024JOURNAL IDAThe Journal of the Indiana Dental Association (JIDA) is a peer-reviewed periodical published on a quarterly basis. JIDA concentrates on the clinical aspects of dentistry, including case studies and research, and also includes special and regular feature articles. JIDA is read by dentists, hygienists, dental assistants, oce managers, vendors and other dental professionals throughout Indiana and around the country. JIDA is published in both print and digital formats to reach audiences across a variety of platforms.Rate per Issue 1–3 Issues 1 Year (4 Issues) 2 YearsFull Page $1,400 $1,250 $1,100Half Page (we accept both horizontal and vertical artwork)$800 $720 $650Quarter Page $500 $450 $400Fixed Position See Premiums See Premiums See PremiumsClassied Ad $50* $50* $50*best deal!* Classied ads printed only in the Journal are $50. Paid website classied ads may be reprinted in the Journal at no additional charge if requested in writing but are subject to space availability. See page 4 for website classied ad rates and posting lengths.
3Fixed PositionBelow are premiums for xed position ads. Our back cover and inside back cover are available for full page ads only.Back Cover**: 25%Inside Back Cover: 20%Requested Position: 15% (subject to availability)** Please note that back cover ads must have a 4" wide x 2" deep white box at the top right of the page to accommodate the mailing address (see below). Per USPS regulations, this space may not have any color or images within it.Images - 300dpi CMYKAll images used in display ads must have a resolution of at least 300 dpi. All ads must be CYMK. Any spot, Pantone or RGB colors will be converted to CMYK. IDA is not responsible for any color shift.Artwork SizesPlease adhere to the artwork sizes outlined above. Half page ads may be submitted in either vertical or horizontal format.Accepted File FormatsTIFF, JPG, PSD, PDF*All display ads must be in camera-ready format, at 300 dpi resolution, sized appropriately and with fonts embedded. Non-compliant ads will be returned for correction or corrected by the IDA. *Acrobat/PDF les must be prepared as pre-press and include uncompressed graphics and embedded fonts.BACK COVERBinding ut Trim4"x 2"address block1/2 PAGEVERTICAL3.75" wide10" high1/2 PAGEHORIZONTAL7.5" wide5" highFULL PAGE8.5" wide10.88" high.25" full bleed1/4 PAGE3.75" wide5" high
4WEBSITEWWW.INDENTAL.ORGWebsite Display AdsThe IDA website includes members-only content, as well as educational oral health information aimed at the general public. Advertising options include:• Total site advertisements on the bottom right footer• Select page advertisements• Select page ads may be displayed to IDA members only if desired• Total site ads are xed size; select page ad sizes are exible (see parameters below) and may be centered or on the left side of the page• Ads can be jpegs, PNG les, videos or animated gifsAd type Rates SpecsTotal site bottom ad$100 per month$1,000 per year300 px W x 400 px H @72 dpiSelect page(s) ad$200 per page per month$2,000 per page per yearSquare, vertical or horizontal:minimum 250 pxx maximum 500 px @ 72 dpiWebsite Classied AdsPlease visit www.indental.org/adverts/add/ to place a website classied ad. All classieds are prepaid with a credit card. There is no word limit, and rates are based on the length of posting and featured options**:• 180 days: $120 | $150 for a featured ad• 90 days: $70 | $100 for a featured ad• 60 days: $50 | $75 for a featured ad**Featured Classied Ads oer text formatting options and receive priority positioning.
5NEWSLETTERIDA UPDATEIDA members receive an association newsletter, IDA Update, on the third Thursday of each month. Newsletter articles include advocacy updates, topics related to Indiana licensing, special events notices and issues pertinent to dentistry in Indiana. The newsletter averages a 73 percent open rate each month, which is much higher than the industry average.Update ads are limited to one advertiser per month, on a rst-come, rst-served basis. The cost to advertise in the Update is $300 per month. Update ads can be jpegs, PNG les or animated gifs. Ads may be vertical, square or horizontal and will be sized to t the layout of the newsletter. Ads will appear after the third article within the Update, no exceptions.ADDITIONALOPPORTUNITIESThe IDA Midwest Dental Assembly, held in late spring or summer each year, attracts about 1,300 dentists and dental oce sta and includes a large vendor Marketplace where businesses can showcase their products and services. For more information about becoming a vendor at the Midwest Dental Assembly, visit www.indental.org/exhibitors, or call our oce at 800-562-5646.In addition, IDA has sponsorship opportunities for our monthly podcasts and in-person continuing education courses, which are well-attended and held in various locations around the state throughout the year. Call our oce at 800-562-5646 for more information.
6BillingA contract is available in the back of this packet, or advertisers may contact the IDA at 800-562-5646 and ask for the director of communications to obtain a contract. invoices for Journal IDAadvertisements are emailed to the advertiser once the Journal le has been sent to the printer. Website display ads and advertisements for the IDA Update are billed upon placement. Classied ads require pre-payment with a credit card.There are no refunds for contracted advertisements. A credit may be applied toward the advertiser’s account for use within the current IDA scal year (January 1-December 31).IDA Advertising Guidelines1. IDA reserves the right to reject any advertisement. 2. IDA does not guarantee any level of response for an advertisement.3. Journal IDA ad position is at the discretion of the Managing Editor unless a contract is completed for a specic position. Availability is granted on a rst-come, rst served basis. Requests cannot be guaranteed.4. IDA sta will seek to comply with Journal IDA position requests and other stipulations that may appear in an insertion order, but cannot guarantee placement unless a designated premium is included in the contract. Availability is granted on a rst-come, rst served basis. 5. The IDA assumes no liability for an advertiser’s failure to submit artwork or ad copy within the scheduled publishing deadlines.6. The cost of ad composition is the responsibility of the advertiser and may be arranged through IDA at an additional charge.7. The cost of changes to the original layout and/or copy will be based on current composition rates. Corrections will be made at no additional charge.Agency CommissionThe IDA does not oer agency discounts. Rates are net.Contact Information317-634-2610 / 800-562-5646Kathy Walden, Director of Communications, kathy@indental.org Indiana Dental Association550 West North Street, Suite 300 Indianapolis, IN 46202
7Membership81% of Indiana dentists belong to the IDA81%Ownership74% of IDA members are practice ownersAgeOf members who have not reached retirement ageGenderThe percentage of female members increases each year36%64%MEMBERSHIPSNAPSHOT0% 10% 20% 30% 40% 50% 60% 70% 80%70%30%0%10%15%20%25%30%25-3010%31-4028%51-6025%61-6514%41-5023%
8With the exception of online classieds, all advertisers must return this insertion order and the contract on page 10.Journal IDA Display AdvertisingAdvertiser ____________________________________________________________________________________Ad Size and SpecsAd Size 1–3 Issues 1 Year (4 Issues) 2 Years-best deal!Full Page ................................... r $1,400 per run ............... r $1,250 per run ...............r $1,100 per runHalf Page .................................. r $800 per run ................. r $720 per run ..................r $650 per runQuarter Page ............................ r $500 per run ................. r $450 per run .................r $400 per runInsertions Issue Closing Date Publication Dater 2024 Issue #1........................ 01/04/2024 .............. 01/28/2024r 2024 Issue #2 ....................... 04/01/2024 .............. 04/25/2024r 2024 Issue #3 ....................... 07/01/2024 .............. 07/30/2024r 2024 Issue #4 ....................... 10/01/2024 .............. 10/30/2024Fixed Positionr Back Cover: +25% (see page 3 for required address block) r Inside Back Cover: +20% r Requested Position: +15%: ___________________________________________________________________ INSERTION ORDER
9Website Display AdvertisingAdvertiser ____________________________________________________________________________________Ad Placement 1–11 Months 1 Year Full Site ......................................r $100 per month .........................r $1,000 per yearSelect Page(s) ............................r $200 per page per month .......... r $2,000 per page per yearStart Month ____________________ End Month _____________________URL for Ad Clicks _________________________________________________Select Page Ad InstructionsURL Center/Left Placement Visible to Members Only? Y/N__________________________________ ____________________ ______________ __________________________________ ____________________ ______________ __________________________________ ____________________ ______________ IDA Update AdvertisingAdvertiser ____________________________________________________________________________________First Choice Month and Year ___________________Second Choice Month and Year ________________Third Choice Month and Year __________________URL for Ad Clicks ___________________________________________________________Website Classied AdvertisingNo contract or insertion order is required for website classied ads. Advertisers agree to posting times, rates and policies at the time of purchase.
10Advertiser InformationCompany ______________________________________________________________________________________Contact _______________________________________________________________________________________Address _______________________________________________________________________________________City, State, Zip _________________________________________________________________________________Phone ________________________________________ Email ________________________________________Terms and ConditionsThis contract is by and between the Indiana Dental Association (“IDA”) and _________________________________________ (“Advertiser”). Submission1. IDA reserves the right to reject any advertisers or advertising copy. 2. Advertisements will not be accepted if they conict with or appear to violate IDA policy, the IDA Code of Ethics or its Bylaws, or if the advertisements are deemed oensive or contain attacks of a personal, racial or religious nature.3. In all advertisements, the advertiser and the product or service oered should be clearly identiable.4. All artwork must meet specications as outlined in the IDA media kit.5. All artwork for Journal IDA advertisements must be received by the close of business on the publication’s closing date. If artwork is not received on time the ad artwork from the previous issue will be used. If no previous artwork is on le, IDA will create an ad, at its discretion, at the rate of $115 per hour.6. Advertisements submitted with dimensions that do not meet IDA specications may be scaled to t.7. IDA may add the word “advertisement” to any advertisement that is designed in a manner that allows confusion between the ad and its editorial content.Billing8. Ads for the Journal IDA are billed once the le has been sent to the printer. If payment is not received within 30 days, a new invoice will be cut reecting the cancellation of any discount o the rate card rate and an additional 2 percent administrative fee will be charged. If payment has not been received within 60 days of the original invoice date, an additional 2 percent administrative fee will be added.9. Advertisers may opt to pay via credit card at standard invoice rate. IDA does not charge additional processing for credit card payments.10. IDA does not oer agency discounts.Omission11. The advertiser agrees to indemnify and hold IDA, its ocers, trustees, members, employees and agents, harmless from any liability, including costs and attorney fees, arising out of or relating to the content of any ad.12. Failure by IDA to insert in any particular issue or issues the advertising under this contract invalidates the order for insertion in the missed publication(s), but shall not constitute a breach of contract. In the event a requested insertion date cannot be met by IDA, despite its reasonable diligence, IDA shall have the authority to place the advertisement in the respective publication issue immediately following the last requested insertion order date contained in the contract, unless Advertiser specically requests in writing that the missed insertion date be omitted from the contract entirely. IDA shall have the right to omit any advertisement when the space allotted to advertising in the issue for which such advertisement is ordered has all been lled, or where there is a substantial change in the product or subject of the advertisement which may conict with IDA’s general policy on advertising. IDA may also limit the size and/or position of an advertisement in any issue.13. The sole remedy for printing or other errors in ads caused by IDA shall be a rebate of the amount paid to IDA for that ad. Any other damages, consequential or otherwise, are specically excluded.Cancellation14. No Journal IDA Advertiser cancellations are accepted after the publication closing date. 15. Advertiser cancellations for future publications will result in loss of multi-issue discounts. Advertiser will be backed billed for previous discounts at time of cancellation on Net 10 day terms. 16. IDA may cancel this contract at any time prior to closing date of next publication.Advertiser Signature ____________________________________________________________________________Date __________________________________________________________________________________________Return insertion order and signed contract to kathy@indental.org or fax to 317-634-2612.
11Indiana Dental AssociationThe mission of the Indiana Dental Association (IDA) is to support dentists, to promote professionalism and to improve oral health in the state of Indiana. IDA is the Indiana constituent society of the American Dental AssociationIDA oers several platforms that will allow you to reach a very targeted audience quickly and eciently. More than 80 percent of Indiana dentists are members of the IDA, and all of them receive our Journal IDA and our regular email updates, visit our website and access our online Member Center. In addition, many attend our professional development events and continuing education courses.The advertising options outlined in this publication will help you eectively reach a targeted audience of dental professionals.Contact Us!Indiana Dental Association550 West North Street, Suite 300 Indianapolis, IN 46202www.indental.org317-634-2610 / 800-562-5646