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MADD (Mothers Against Drunk Driving)

by Khalei Dean

MADD was founded in 1980 by Candy Lightner. Candy Lightner started this organization when her 13-year-old daughter Cari Lightner got hit and killed by a drunk driver. 

MADD's mission statement is to help those whose loved ones were victims of drunk drivers and to spread awareness about drunk driving and underage drunk driving.

Between 2015 to the end of 2019 their strategic direction is to

MADD's new mission and vision is to have a nation without drunk and drugged driving. 

- increase fundraising to result in significant revenue growth 

- build volunteer and staff capacity and expertise 

- improve organization performance and effectiveness 

- buil a nationwide cummunication strategy

MADD hasn't yet achieved any laws but they have been able to cut the number of people killed in drunk driving crashes in 1980 (25,000) by more than half.