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Marketing Services& Eventswww.lumbermens-inc.com

Dear Dealer,In today’s climate, businesses can eectively reachcustomers in more ways than ever. From in-housedisplays and signage, to email marketing, social mediaand websites, there’s lots to consider! It doesn’t haveto feel overwhelming though; the marketing team atLumbermen’s is here to help.Whether you already have some marketing in place, or simply don’t know where to start, we’re here to listen to your needs and goals. Then, together, we’ll help craft a plan designed to help you navigate your options and grow your business.In this document, you’ll find some of the strategies our Dealer partners have found successful. Ready to get started? Please let your sales rep know that you’d like an introduction or feel free to reach out to me directly!Sincerely,Jill CarrollDirector of Marketingjillcarroll@lumbermens-inc.com616-406-7277

Marketing ConsultingSchedule an in-person meeting or call and together we’ll explore where you’ve been and where you’d like to go with your marketing. You know your business and customers best, so we’ll listen to your thoughts, ask questions and then outline some recommendations and a strategy that fits yourresources, time and budget. Our goal is to not only make it easier for you, but also educate you onmarketing practices so you feel more knowledgable and empowered. We’re also available to consult by project, so feel free to reach out even when you have brief questions or would like quick feedback.Marketing Services

Marketing ServicesGraphic DesignWhen it comes to your brand and image, good design matters! Our graphic design team is ready to help you elevate your look while complementing your current brand. Here’s some of what we can help with:• Print Marketing (i.e. postcards, flyers, direct mail pieces)• Logos• Displays• Signage• Ads• Invitations

Marketing ServicesEmail MarketingEmail marketing is a great way to stayconnected and build loyalty with yourcustomers. We can share best practicesfor layout and design, audience development and maintenance, content curation andcampaign development.Social MediaSocial media is a great way to reach new customers and keep youraudience updated on your oerings. Because it’s ever evolving with changes in algorithms, trending platforms and new strategies, weunderstand that it can feel overwhelming. Let us help you navigate which platforms and strategies make sense for your target audience and business.

Marketing ServicesWebsite ConsultingIs your website driving customers to where you want them to go? How eective is your call to action? Do you need updates to photos, video or product information? Allow our team to oer consultative strategies to keep your current website up to date and fresh.SEO & Paid Digital AdvertisingSearch Engine Optimization (SEO) and paid digital advertising can significantly make a dierence in your online presence. Our SEO experts can help increase your business’s exposure via Google rankings, Google ads, re-targeting and more.Photography & VideographyDue to the nature of your business, quality photos and video can significantly help you market your products and oerings. Our team can provide/create:• Quality images and videos of the products you purchase from Lumbermen’s• Professional pictures and video of your location, employees and special events• Educational videos including product demonstrations and internal training• Photos and video of renovations and/or new construction featuring Lumbermen’s products

Events• Quality images and videos of the products you purchase from Lumbermen’s• Professional pictures and video of your location, employees and special events• Educational videos including product demonstrations and internal training• Photos and video of renovations and/or new construction featuring Lumbermen’s productsPlanning events with the support of Lumbermen’sallows you to connect with your customers in funand meaningful ways. It also opens the door todeveloping additional downstream contacts andenhancing key vendor relationships.Contact your sales rep for more information on how to bring a successful event to your business!Click to watch a video to learn more about the types of events we can plan for you!

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