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MARKETING & COMMUNICATIONSYear in ReviewSouthern California Division - SouthJULY 2021–JUNE 2022
Table of Contents 3 Overview 4 Awards & Accolades 5 Marketing Campaigns 14 Media & Public Relations 21 Social Media & Reputation 26 Employee Communications 30 Hospital & Community Events 33 Dignity Health + LA Galaxy 36 Dignity Health + Cal State 39 Diversity, Equity, InclusionYEAR IN REVIEW
Year in ReviewAs a strategic and support partner to our hospitals located in the Southern California Division, the ultimate goal of the Dignity Health Marketing and Communications Department is to increase patient volumes and develop a stronger brand affinity and awareness for Dignity Health hospitals and services.Key Performance Indicators (KPI) Marketing SummaryMarketing & Communications Team Southern California Division - SouthJennifer Fagnani - Vice President, Marketing & CommunicationsSonia Solin - Director, MarketingChristina Zicklin, Director, External CommunicationsNatasha Shows, Director, Internal CommunicationsMegan Martinez, Manager, Exec Comms, Community Outreach, Social MediaArrate Zavala, Manager, MarketingJazmin De La Torre, Manager, MarketingKatie Palmer, Manager, MarketingTracie Gipson, Manager, CommunicationsCristina Cortez, Manager, CommunicationsRebecca Bravo, Manager, CommunicationsRami Jandali, Manager, CommunicationsMaribel Soto, Manager, CommunicationsMichelle Foley, Specialist, MarketingNaira Khosrovian, Specialist, Communications* Reported matched encounters and contribution margin represent only those that were matched to a marketing campaign through the Neustar matchback process for FY 2022. $34,510,584Total Contribution MarginIncludes paid search, programmatic, email and direct mail only 87,674Total Matched Acute EncountersIncludes paid search, programmatic, email and direct mail only$16.07 : $1Return on Marketing Investment (ROMI)Includes paid search, programmatic, email and some direct mail3Marketing Communications SoCal Division | Year in Review 2022
Awards & AccoladesOur marketing and communications efforts on behalf of Dignity Health earned two major awards in the 2021 calendar year.Telly Award - BronzeThe Telly Awards honor excellence in video and television across all screens. Dignity Health submitted its video “Stronger Together” and was awarded as a Bronze Winner in the category of General - Internal Communications. The video was produced and supported by our agency, Meridian Arc Communications.American Advertising Awards The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. The American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants. Dignity Health submitted its employee magazine, CONNECT, and was awarded as a Bronze Winner in the category of Internal Newsletters. Together We ShineA publication for Dignity Health Southern California Division - South Employees | Summer 2022CONNECTNorthridge Hospital Medical CenterSt. Bernardine Medical CenterSt. John’s Hospital CamarilloCalifornia Hospital Medical CenterCommunity Hospital of San BernardinoGlendale Memorial Hospital and Health CenterSt. John’s Regional Medical CenterSt. Mary Medical CenterSouthern California Division hospitals in Los Angeles, Ventura, and San Bernardino Counties join together to march for the first-time ever in the historic LA Pride Parade in Hollywood.A publication for Dignity Health Southern California employeesCONNECTBetter TogetherGlendale Memorial Hospital and Health CenterNorthridge Hospital Medical CenterCalifornia Hospital Medical CenterCommunity Hospital of San BernardinoSt. Bernardine Medical CenterSt. Mary Medical Center4Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Marketing Campaigns
MARKETING CAMPAIGN CardiacTargetMen and women ages 45+. A younger age bracket allows us to capture potential patients in both phases of the journey. GoalInvite our target to care for their heart health and seek out a cardiologist and/or position the hospitals as a place for cardiac care. OpportunityAdvisory Board projects that by 2035, 45% of the US population will have some sort of cardiovascular disease. Why? Because, sometimes, early warning signs are left unchecked. We have an opportunity to message not only those seeking the best care for an existing diagnosis, but to those who may still not realize they should be looking for care, as well. HospitalsCHMC, GMH, NHMC, SMMC, CHSB, SBMC, SJRMC, SJHCTacticsDigital, OOH, Paid Social, Broadcast, Direct Mail, Email, Print, VideosOutdoor Billboards Print AdVideo (click for link to video)Online Display Ad Heart care that’s in rhythm with you.As one of the largest programs in the San Fernando Valley, Dignity Health – Northridge Hospital Medical Center’s cardiovascular experts are skilled in the latest minimally invasive and life-saving technologies. So, whether you have heart health concerns or are simply due for a checkup, trust your care to the team who puts their heart into healing yours. Learn more at dignityhealth.org/nhmc/heart. Top-rated cardiac care, right here in Northridge.6Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN Maternity/PedsTargetWomen 18-45 who are family planning, antenatal, or who have small children at home.GoalConnect with women who are seeking out family planning services, OB care, or whose children need pediatric care.OpportunityYoung families and geriatric pregnancies seek medical care that can ensure health for their baby and the pregnancy process. HospitalsCHMC, CHSB, SBMC, SJRMC, SMMCTacticsDigital, OOH, Paid Social, Broadcast, Direct Mail, Email, PrintHolding your new bundle of joy for the rst time is a moment you’ve been planning for a lifetime. And at Dignity Health – St. Mary Medical Center, our Birth Center has been planning for it too—with an experienced team of specialists, classes and resources here to guide you every baby step of the way. Learn more at dignityhealth.org/stmary/baby. New arrivals are a team effort. Pediatric ServicesTrust the care of your pediatric patients to Dignity Health – Community Hospital of San Bernardino. For pediatric emergencies and acute care, we are equipped for children and teens experiencing:• Fever and infections, including influenza, stomach flu, mononucleosis, strep throat, meningitis, and sepsis • Respiratory conditions, like pneumonia, RSV infections or upper respiratory infections• Lung problems, including asthma and difficulty breathing• Abdominal conditions, like appendicitis, diarrhea, intestinal blockage or nausea• Bone, joint, and muscle problems such as fractures, joint dislocations, serious bruises, sprains, and strains• Poisonings, including drug overdoses and accidental ingestions• Allergies, like anaphylaxis exposure to poison ivy and seasonal allergies• Endocrine diseases such as diabetesOutdoor BillboardsPrint AdDisplay AdFlyer Videos7Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN OrthoTargetMen and women ages 45+.Though most care takes place for those even older, this is around the time that our bones start to become more prone to the types of injuries that may require orthopedic surgery.GoalInspire our target to seek out an orthopedic specialist / make an appointment AND build a reputation for hospitals that offer orthopedic care because life’s best moments are waiting. OpportunityOrtho is a unique service line in that the patients’ needs span a relatively wide spectrum. In some instances, the surgery would be to fix chronic issues or an everyday injury. In many cases, surgery could truly be life-changing.HospitalsCHSB, NHMC, SBMC, SJRMC, SJHCTacticsDigital, OOH, Paid Social, OLV, Direct Mail, Email, PrintOnline Display AdPrint Ad VideoAt Dignity Health – Northridge Hospital Medical Center, we can help guide you back to the things you’ve been missing. Our orthopedic specialists offer advanced surgical treatment options for a full range of joint conditions and provide personalized care for every patient’s unique needs. Learn more at dignityhealth.org/northridge/ortho. Our ortho team knows how big the little things are.8Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN BariatricsTargetMen and women, though patients tend to skew females, who are starting to really consider medically-assisted weight loss programs, especially surgery.GoalEmpower prospective patients by showing them we provide the support they need to take back their lives.OpportunityDignity Health understands that bariatrics is a long journey that will require ongoing check-ins and access to specialists. We use this point of differentiation to show patients that there’s a better way to go through this journey with a complete team of experts supporting the patient in the ways they need them to.HospitalsSJRMC, GMHTacticsDigital, Direct mail, Brochures, VideosCriteria for weight loss surgeryThe National Institutes of Health and the American Society for Metabolic and Bariatric Surgery have established the following criteria. To be a candidate for bariatric surgery, a patient must:• Be more than 100 pounds over ideal weight• Have a BMI of 40 or greater, or a BMI of 35–39.9 with co-morbiditiessuch as diabetes or hypertension that would improve signicantly withweight loss• Have tried and been unable to lose weight through diet and exercise• Have prepared to make a lifelong commitment to dietary, exercise, andbehavioral changes necessary for long-term success• Have no mental or behavioral disorders that may interfere with long-term weight loss successSurgical weight loss proceduresOur bariatric surgeons work with each patient to determine the procedure most appropriate based on factors including weight, diet, underlying medical conditions, lifestyle habits, and overall health.The Roux-en-Y Gastric Bypass Also known as the “RNY” or “bypass,” this is the most commonly selected procedure for patients needing signicant weight loss. This procedure restricts the amount of food one can eat before becoming full, limits the amount of sugars and fats one can tolerate, and has the added benet of reducing the amount of food one can absorb.Sleeve Gastrectomy Also known as the “sleeve,” this procedure removes a portion of the stomach—leaving a small sleeve-shaped stomach, which restricts the amount of food one can eat before becoming full. Because it removes an area of the stomach where ghrelin (the hormone that induces hunger) is produced, one result is a signicantly reduced appetite. This is less malabsortive than the Gastric Bypass.The Lap Band® For The Lap Band® procedure, the surgeon places a band around the stomach to reduce the amount of food that one can eat in one sitting. This procedure has more maintenance than the other two operations but still allows signicant weight reduction.Take the next stepIt is said each journey begins with the first step. We encourage interested patients to schedule an initial consultation to meet the bariatric surgery team and have their questions answered. To sign up for our free surgical weight loss seminar, register at bariatricsgmh@dignityhealth.org. To learn more about our program, please call (818) 502-2270 or visit dignityhealth.org/glendalememorial/swl.Weight lost. Health gained.Reclaim your life.Surgical Weight LossGlendale Memorial Hospital and Health Center 1420 S. Central Ave., Glendale, CA 91204dignityhealth.org/glendalememorialNationally recognized for patient safety and quality care.LOS FELIZ B LVD.LAUREL ST.EULALIA ST.SA N F ERN ANDO RD.S CENTRAL A VE.BRAND BLVD.GL END AL E A VE.PGlendale Memorial Hospital and Health Center• Award winning hospital—Glendale Memorial Hospital received the highest quality rating, Five Stars from the Centers for Medicare and Medicaid Services (CMS)• We provide strong clinical outcomes and have 24/7 hospitalists and intensivists on staff to provide the highest level of care• We offer high quality post-operative care in a peaceful environment• Surgical concierge escort—ensuring patients know where to go on the day of surgery• Offering private recovery rooms following surgeryOur goal is to help patients develop the tools they need as they begin their transformation toward a life of improved health, activity, and longevity.Start your journey toward better healthAt Dignity Health – Glendale Memorial Hospital and Health Center, our first priority is the care and safety of our patients. Because of our commitment to quality, the Centers for Medicare and Medicaid Services (CMS) conferred a Five-Star rating to our hospital. This means that patients can expect t he safest outcomes delivered with humankindness. We are committed to ensuring that each weight loss patient is appropriately evaluated to determine the best options for their weight loss goals.Why choose Glendale Memorial Hospital for weight loss surgery?If you’re ready to reclaim your health, our specialists are here to help. Dignity Health – St. John’s Center for Surgical Weight Loss offers safe and proven procedures to help you nd lasting success. Nationally recognized for our quality outcomes, our program is also a Comprehensive Center with Adolescent Accreditation. Let’s start your next chapter, together. Learn more and nd a bariatric surgeon at DignityHealth.org/StJohnsWeightLoss.Weight lost. Health gained.Outdoor BillboardsTri-Fold BrochurePrint Ad Video (click for link to video)9Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN Neuro/StrokeTargetWomen and men, ages 26-64+. GoalCreate market awareness and leverage quality distinctions to treat complex stroke.OpportunityTo position Dignity Health hospitals as comprehensive stroke centers with the ability to treat a variety of complex neurological conditions.HospitalsGMH, SJRMC, SJHCTacticsOOH, Digital, Radio, Print, VideosOutdoor BillboardPrint Ad KioskWhen minutes matter most.Advanced Stroke Care. ttProject Mgr:Copy Editor:Studio:Producer:Copy Writer:Danielle CaseyNoneSachi UshiharaDennis CurryMargie ChildleyDate: Client: Job Number: File Name: Description: Released Date(s):Posting Date(s):Print Scale:4-24-2015 4:38 PMDignity Health14-DHB-0043 DHB-0043_BrandOOH_LA_44.5wx67.5h_m1.inddBrand OOHNoneNoneNone500 Sansome Street San Francisco California 94111 Tel 415 707.1111 Fax 415 707.1100 Prepared by Eleven Inc. eleveninc.com All rights reserved. 2015.Client ConfidentialEleven Notes: NoneFonts:Posting Location(s):Trade Gothic LT Std (Bold No. 2, Light), Trade Gothic (Bold No. 2)NoneDate Initials OKDesigner: ACD: Creative Dir: Account Mgr: Account Supe: NoneNone Ted BlueyMadison GarganNoneDate Initials OK70 in (h) x 48 in (w)70 in (h) x 48 in (w)65.5 in (h) x 42.5 in (w)67.5 in (h) x 44.5 in (w)None48 in x 70 in 42.5 in x 65.5 in1 in = 1 inOutput Bleed: Output Trim:Output Live: Output Viewing:Mech Bleed: Mech Trim:Mech Live:Scale:Mechanical Version:1 Inks: Cyan Magenta Yellow BlackPatients who feel supported experience less pain.Studies show that when you feel encouragement from your doctor, it actually helps reduce pain. It’s a scientific fact that reminds us why humankindness is at the heart of everything we do at Dignity Health. Learn more at dignityhealth.org.FPO067_LA_44.5”wx67.5”h_Headline:Patients/Art:Head Transit Shelters in DTLALive:44.5 inLive:67.5 inThe moment a stroke occurs, a countdown to life-saving care begins. The best way you can help a loved one is to know the signs and symptoms and to act FAST.• Face: Does one side of their face droop or is it numb?• Arm: Is one arm weak or numb?• Speech: Does their speech sound slurred?• Time: Don’t hesitate. Call 9-1-1 immediately.Dignity Health – Glendale Memorial Hospital provides integrated services in stroke diagnosis, treatment and rehabilitation. Learn more at DignityHealth.org/Glendale/Stroke.When minutes matter most. Advanced Stroke CareRadio ad10Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN ERTargetMen, women, and children of all ages who might find themselves in need of immediate medical care. GoalBring awareness to ER services including InQuicker which allows users to have a better waiting-room experience. Through strategic digital tactics, optimize the placement of our ER’s listings so those searching for ER services so ours is front-of-mind.OpportunityBring awareness of ER location and services in an emergency and as people prepare for an emergency.HospitalsCHMC, GMH, NHMC, SMMC, CHSB, SBMC, SJRMC, SJCHTacticsDigital, OOH, Paid Social, Broadcast, Direct Mail, Email, PrintPrint AdOutdoor BillboardOnline Display AdsSocial Media video When emergencies can’t wait.Let’s face it: No one wants to go to the ER. But if you need emergency medical care, it’s reassuring to know that Northridge Hospital Medical Center is taking every precaution to keep you safe. And with our online arrival system, our emergency care team will be alerted that you’re on your way. So you can spend less time in our ER—and more time at home. See available arrival times at DignityHealth.org/ER.11Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN Hispanic Campaign & OutreachTri-fold BrochureOnline Display AdsVideoHispanic Service Line MarketingCuidado de los senosEs importante prevenir el cáncer de mama y otras enfermedades. Nuestro centro ofrece una amplia gama de servicios de salud de mama con un equipo de médicos reconocidos nacionalmente.Nuestros servicios incluyen: • Control del tratamiento del cáncer de mama• Ecografía mamaria• Pruebas clínicas• Pruebas de riesgo de cáncer hereditario (pruebas genéticas)• Radioterapia intraoperatoria (IORT)• Control del dolor de mama, bultos en la mama y cambios fibroquísticos• Mamografía digital de detección y diagnóstico• Técnicas quirúrgicas y procedimientos de reconstrucción Manejo y tratamiento Su bienestar es importante para nosotros. Este es el motivo por el que también ofrecemos manejo y tratamiento de salud para las mujeres en lo siguiente: • Evaluación de densidad ósea• Bótox para cistoscopia• Cistoscopia• Cirugía reconstructiva pélvica para la mujer• Ecografías pélvicas• UrodinámicaCuidado ginecológicoEl cuidado de salud preventivo de las mujeres es una parte importante para mantenerse saludable. Nuestro equipo brinda educación e información sobre infecciones de transmisión sexual, asesoramiento y tratamiento para el control de la menopausia y el alivio de los síntomas. Y, si necesita un examen pélvico o información sobre terapia de reemplazo hormonal (HRT), estamos aquí. Nuestros médicos certificados por la junta médica están especialmente entrenados para cuidar de usted.Afecciones comunes que tratamos incluyen:• Endometriosis• Sangrado menstrual excesivo• Incontinencia• Tumores ováricos, pélvicos y en el cuello uterino• Síndrome ovárico poliquístico (PCOS)• Prolapso del útero, la vejiga o el recto• Incontinencia urinaria• Fibroides uterinosProcedimientos: • Colposcopía• Biopsias endometriales• Dispositivo intrauterino (DIU)• Cuidado de escisión electroquirúrgica (LEEP)• Prueba de Papanicolaou (cuidado del virus del papiloma humano)Tecnología avanzadaHay momentos en la vida de una mujer en los que necesita de cuidado ginecológico avanzado. Muchas pacientes pueden necesitar tratamientos o cirugías para afecciones más graves. Nuestros médicos realizan cirugías mínimamente invasivas que reducen el tiempo de recuperación para que nuestras pacientes puedan regresar a sus actividades diarias.Sobre el Los Angeles Center for Women’s HealthEl Los Angeles Center for Women’s Health en California Hospital ofrece una variedad de servicios de salud que incluyen cuidados de prevención y bienestar, tratamiento y cuidado especializado en cada etapa de la vida. Ya sea que necesite un examen inicial, apoyo durante la menopausia o tratamiento para una condición grave, nuestro equipo de cuidados está aquí para acompañarla durante su camino al bienestar. Nuestro equipo experimentado de médicos y enfermeras ha dedicado su práctica de cuidado a darle a cada paciente atención individual y cuidado excelente con humanidad. Para programar su próxima cita, llame al (213)742-6400. Nuestro personal habla inglés y español.Los Angeles Center for Women’s Health se encuentra en:1513 S Grand Ave. Ste 400Los Angeles, CA 90015(213) 742-6400dignityhealth.org/californiahospital Horarios: de lunes a viernes de 8 a.m. a 4:30 p.m.Estacionamiento convenientemente ubicado en el campus del hospital. También contamos con un estacionamiento adicional disponible en Joe’s Parking, ubicado en Grand Avenue. Información adicionalParticipamos en programas de Every Woman Counts (EWC) para las mujeres que califican para el programa de asistencia de planificación financiera. Sobre California Hospital Medical Center Ubicado en el centro de Los Ángeles, Dignity Health – California Hospital Medical Center es un hospital sin fines de lucro de 318camas que brinda cuidado compasivo de más de 450médicos y 1700empleados, durante más de 130años. Como parte de CommonSpirit Health, un sistema de salud sin fines de lucro dedicado a promover la salud para todas las personas, California Hospital se compromete a crear comunidades más saludables, brindar cuidados excepcionales a pacientes y garantizar que cada persona tenga acceso a cuidados de salud de buena calidad. 1 Entrada principal del hospital2 Departamento de Emergencias 3 Women’s Center P Estacionamiento12PP3Los Angeles Center for Women’s Health 12Marketing Communications SoCal Division | Year in Review 2022
MARKETING CAMPAIGN Hispanic Campaign & OutreachDignity Health & UnivisionUnivision Maternity CampaignUU NN II VV II SS II OO NN DD II SS PP LL AA YYAA DD DD EE DD VV AA LL UU EEUU NN II VV II SS II OO NN VV II DD EE OO11 ,, 00 00 00 ,, 00 00 00GOAL IMPRESSIONS99 99 55 ,, 99 66 88 DELIVERED IMPRESSIONS11 ,, 33 22 22CLICKS44 33 55 ,, 77 11 44GOAL IMPRESSIONS44 33 88 ,, 99 77 66DELIVERED IMPRESSIONS.. 11 33CTR33 99 66CLICKS.. 00 99 %%CTR99 55 %%VCRTARGETING HISPANICS IN THE LOS ANGELES DMA05/01/2021-07/31/2021UNIVISION DIGITAL PERFORMANCE RESULTS DIGNITY HEALTH: FB LIVE #1https://business.facebook.com/Univision34/videos/544602300047737/REACH: 32,284TOTAL VIEWS: 17,778ENGAGEMENTS: 4,358Facebook Live promoted on Univision 34 and KLVE social media channels:05/01/2021-07/31/2021UNIVISION VIDEO - RUN OF NETWORK TARGETING HISPANICS IN THE LA DMA• 3 Facebook Live executions• #MondayMotivation• 15 Branded Social PostsBehavioral Targeting:• Hispanic women with pregnancy apps downloaded on their phones• Hispanic Women Expecting to Become Pregnant, Hispanic Moms with Kids, Hispanic Parents with Kids between Ages 5-10• Demo targeting Hispanic Women 18-39• Targeting high risk pregnancies based on tangential targeting for users with high blood pressure, blood sugar/glucose key terms, and similar• Video• Argelia Altilano• 1,000,000 Univision Display Impressions2021 CAMPAIGN ELEMENTSSOCIAL DIGITALTALENTADDED VALUEINVESTMENT: $100K NETESTIMATED IMPRESSIONS: 2.3MDIGNITY HEALTH MATERNITY CAMPAIGN - KLVE 107.5UNIVISION RADIO – KLVE 107.5AA UU DD II OO SS TT RR EE AA MM II NN GG 77 55 00 ,, 00 00 00GOAL IMPRESSIONS88 77 66 ,, 11 00 99DELIVERED IMPRESSIONS:: 33 00 FF AA CC EE BB OO OO KK LL II VV EE PP RR OO MM OO SS22 55 xx EE aa cc hh FF BB LL ii vv ee 77 55 xx TT OO TT AA LL*click to play:30 Radio Promo *click to play:30 Radio Promo FB Live #1 FB Live #2FB Live #3*click to play:30 Radio Promo TargetHispanic women between ages 18–39 that have pregnancy apps downloaded on their phones, are expecting to become pregnant, in a category for a high risk pregnancy or with children ages 5–10 in the household. GoalTo connect with the hispanic community so they can get the care they need and recognize our hospitals as the inclusive places they are.OpportunityOur hospital communities’ Spanish population ranges from 51.8% up to 68.5%. With such a high population proportion in each of these areas, this a key demographic to the success of our mission and service lines.HospitalsCHMC, GMH, NHMC, SMMC, CHSB, SBMC, SJRMC, SJHC13Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Media & Public Relations
5,100Editorial MentionsThe number of times Dignity Health appeared in news articles 12.2BPotential ReachThe number of total views and displays for articles with Dignity Health mentioned$122M Earned MediaPublicity gained through media efforts other than advertising (paid media) or branding (owned media)Editorial mentions for DH SoCal South increased 37%Potential media reach for DH SoCal South increased 33%Total advertising value equivalent increased 32.9% over last yearMEDIA & PUBLIC RELATIONS Media Highlights15Marketing Communications SoCal Division | Year in Review 2022
MEDIA & PUBLIC RELATIONS SoCal DivisionOnline Media833 media articles shared 135.7 times on social mediaMSN.com had the largest reach of 212 MThe top 25 articles combined for a total reach of 3BTwitter 5.4KFacebook 130.4KTelevision/Print MediaDivision Chief Medical Officer, Nick Testa Talks COVID Surge on CBS-2LA Business Journal Features Division President & CEO, Julie Sprengel Online Top Article: How to Melt the Fat Inside Your Belly Fast Total Reach 212MOnline Top Article: 6 Brain Health Habits to Include in Your Daily RoutineTotal Reach 204M16Marketing Communications SoCal Division | Year in Review 2022
MEDIA & PUBLIC RELATIONS Hospital Television/Print/Online MediaCalifornia Hospital Medical Center Community Hospital of San BernardinoDr. Reginald Jones is NBC-4’s Hero of the NightDr. Cameron Nouri Talks Mask Mandate on NBC-4Dignity Health California Hospital Medical Center - Hope Street’s “Summer of Science” Program on ABCDr. Ricardo Whyte Talks about Managing Holiday StressCalifornia Hospital Medical Center Recognized by LGBTQ+ OrganizationLA Downtown News, April 2022San Bernardino school district’s Back-to-School ExtravaganzaSan Bernardino Sun, August 2021Medical Professionals in San Bernardino County Urge More Residents to Get VaccinatedRedlands Community News, July 202117Marketing Communications SoCal Division | Year in Review 2022
MEDIA & PUBLIC RELATIONS Hospital Television/Print/Online MediaGlendale Memorial Hospital and Health CenterDr. Wazni Discusses Bruce Willis Aphasia on Fox-11Dr. Eli Handel Discusses the FDA Approval of E-Cigarettes on ABC-7Glendale Memorial Hospital Receives LGBTQ+ Equality RecognitionCrescenta Valley Weekly, April 2022Northridge Hospital Medical CenterDr. Rishma Chand Discusses Baby Formula ShortageNorthridge Hospital Medical Center Donates Medical Equipment to UkraineSchroer Trust provides $2 million legacy gift to Northridge Hospital Medical CenterLos Angeles Daily News, January 2022Northridge Hospital Sends Medical Aid to UkrainiansAP News, March 202218Marketing Communications SoCal Division | Year in Review 2022
MEDIA & PUBLIC RELATIONS Hospital Television/Print/Online MediaSt. Bernardine Medical Center St. Mary Medical CenterABC-7 In the Community, St. Bernardine Medical Center Free Eye ClinicSt. Mary Medical Center Large Scale Chemical Attack DrillABC-7 In the Community, Mini Pet Therapy Horses Visit St. Bernardine Medical CenterDr. Jamehdor Answers COVID-19 Questions on “Ask a Doctor”St. Bernardine Celebrates 90th AnniversaryInland Empire Community News, October 2021St. Mary’s CARE Center is helping Long Beach’s LGBTQ communityLong Beach Business Journal, November 2021Rare Type of Twin Birth Successful at St.Mary Medical CenterLong Beach Press-Telegram, November 202119Marketing Communications SoCal Division | Year in Review 2022
MEDIA & PUBLIC RELATIONS Hospital Television/Print/Online MediaSt John’s Regional Medical Center, Oxnard St. John’s Hospital, Camarillo St. John’s Hospital Camarillo - Mother-Daughter duo celebrate Mother’s DayDr. Meghan Mescher-Cox talks COVID-19 testing demandSt. John’s Hospital Regional - Readathon in the NICU at St. John’sDr. Lynn Jeffers discusses masking on ABC NewsSt. John’s Camarillo with $1M investment in new surgical robotsPacific Coast Business Times, May 2022Diversity in Medical Field Helps Meet Need for DoctorsMoorpark Acorn, February 202220Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Social Media & Reputation
+5%Followers76,093 Collectively90%Sprinklr AdoptionBenchmark~6 hrs.Response & Resolution^32% reply rate, 5% prior year1.95MFacebook Reach65K Engagement330KInstagram Reach 121K (36%) SoCal XX New Followers93KLinkedIn Organic Reach 420 New Followers (1,661 total)Social media continues to be a primary communications strategy to reach, inform, and engage with our community, other organizations, patients, and even our own employees, physicians, and stakeholders. The Social Media Work Group (10 employees) meets monthly to review suggested content and performance reporting, evaluate and share best practices, and brainstorm opportunities for improvement across channels and campaigns. Additionally, the team is responsible for both positive and negative reputation management, which includes commenting, responding, escalating, and resolving concerns received through public review platforms, including Google, Yelp, and others.SOCIAL MEDIA & REPUTATION Social Media Performance 22Marketing Communications SoCal Division | Year in Review 2022
SOCIAL MEDIA & REPUTATION Top Facebook Post for Each HospitalCalifornia Hospital Medical Center • Total Page Followers: 5,928• 2.45% growth in followers• 375,845 reach• 2,695 engagement (likes, comments, shares)Top Performing PostCommunity Hospital of San Bernardino • Total Page Followers: 3,130• 3.43% growth in followers• 397,301 reach• 1,448 engagement (likes, comments, shares)Top Performing PostGlendale Memorial Hospital • Total Page Followers: 3,770• 2.22% growth in followers• 223,187 reach• 2,192 engagement (likes, comments, shares)Top Performing Post23Marketing Communications SoCal Division | Year in Review 2022
SOCIAL MEDIA & REPUTATION Top Facebook Post for Each HospitalNorthridge Hospital Medical Center • Total Page Followers: 3,118• 4.95% growth in followers• 542,521 reach• 5,167 engagement (likes, comments, shares)Top Performing PostSt.Bernardine Medical Center • Total Page Followers: 2,650• 4.21% growth in followers• 470,932 reach• 2,845 engagement (likes, comments, shares)Top Performing PostSt.John’s Health Center • Total Page Followers: 479• 10% growth in followers• 146,655 reach• 923 engagement (likes, comments, shares)Top Performing Post24Marketing Communications SoCal Division | Year in Review 2022
SOCIAL MEDIA & REPUTATION Top Facebook Post for Each HospitalSt.John’s Regional Medical Center • Total Page Followers: 2,610• 5.41% growth in followers• 321,548 reach• 3,274 engagement (likes, comments, shares)Top Performing PostSt.Mary Medical Center • Total Page Followers: 4,099• 2.50% growth in followers• 443,968 reach• 2,162 engagement (likes, comments, shares)Top Performing Post25Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Employee Communications
Employee CommunicationsOur efforts around employee communications are aimed to increase engagement, reinforce a sense of community and pride at Dignity Health and to share key messages across the organization. Our communications team uses a variety of messaging platforms to achieve these objectives. CONNECT MagazineOur employee magazine publication is mailed to nearly 24,000 employees across the division. We publish three times a year and feature content around our HRO Journey, employee stories, employee well-being, hospital announcements and awards recognition. Employee E-NewslettersOur team works with each hospital senior leadership team to gather news and story highlights to share with employees via an electronic newsletter distributed every other week. Our employee open rate is nearly 40% for our hospital newsletters and 41% for the system newsletter. | Dignity Health Connect4“Hope in a bottle” has become the coined phrase that refers to the COVID vaccine. According to Nicholas Testa, MD, Chief Medical Ocer, Southern California Division, “The one thing we know we can do to make things better and start to heal is to end the pandemic by vaccinating everyone.” Leading the charge, health care workers across the country, particularly hospital employees who have been on the frontlines, were rst to get the vaccines when they became available late last year. In Southern California, one of the rst doses of the Pzer vaccine was administered at Dignity Health - Glendale Memorial Hospital and Health Center GMHHC on December , . Laura Kenegos, RN, ICU Charge Nurse, made headlines as one of the rst to receive the Pzer vaccine in Los Angeles, which was administered by GMHHC’s Hospital President, Jill Welton, MSN, RN pictured opposite page.It’s hope for seniors like -year-old Long Beach resident Madeline Ryan who received her vaccine at Dignity Health - St. Mary Medical Center SMMC see story on page . June Collison, CHSB Hospital President, adds, “It is our privilege to provide care to the diverse residents of San Bernardino, including vaccinating our high-risk communities of color and elderly populations, who are an example of hope and healing.” The vaccine also brought hope to -year-old Esperanza de Anaya who was among , vulnerable residents vaccinated at Dignity Health - California Hospital Medical Center CHMC in Downtown Los Angeles – one of the most diverse communities in Southern California. Alina Moran, CHMC Hospital President notes, “Being in Downtown LA, the surrounding neighborhoods have suered the worst of the pandemic. We know that our communities of color are disproportionately impacted, and we are doing our part to help save lives.” Ron Yolo, GMHHC CNEO (right), administers a COVID-19 vaccination to Lula Davis-Holmes, Mayor of Carson at the Dignity Health Sports Park event.Julie Sprengel, RN, Division President, volunteered at various hospital vaccination clinics to not only vaccinate our health care workers, but also members of the community.Bella Pashabezyan, RN, travels with a team from the Glendale Fire Department to vaccinate homebound seniors. Southern California | 5Madeline, Esperanza and many others were able to come to their local Dignity Health hospital to receive their vaccines. However, many seniors lack transportation, or have health complications that prevent them from traveling to a vaccination site. To address these challenges, GMHHC partnered with the Glendale Fire Department GFD to launch a vaccination program for homebound seniors. The partnership paired a GMHHC nurse with a GFD paramedic team to ride along and administer the single-shot Johnson & Johnson vaccine to seniors in the comfort of their own homes. “Vaccinating those most at-risk of severe COVID, including our older residents, is our top priority,” states Jill Welton. “As a community hospital, we are here when our patients enter our doors for help, but we also must enter their doors if we want to end this pandemic together.” As each of our hospitals continued to oer vaccination clinics to meet the needs of our communities, Dignity Health realized it could quickly vaccinate thousands with access to a large venue. In February and March, Dignity Health partnered with AEG and the LA Galaxy to vaccinate more than , people at the Dignity Health Sports Park in Carson. “Many of the vaccine recipients are part of our most diverse communities, which have been amongst the hardest hit, with limited access to health care,” shares Julie Sprengel, President, Southern California Division. “It’s so important that we do all we can to help our communities that are most at risk.” All of our COVID vaccination eorts remind us what can be accomplished when we work together. Whether the vaccine is administered at one of our hospitals, in a senior resident’s home, or at the Dignity Health Sports Park, we can all take pride in our ability to deliver “Hope in a Bottle” to thousands of residents to help end the pandemic. Overcome with emotion, Laura spoke three simple words, “This is hope.” A publication for Dignity Health Southern California employeesCONNECTBetter TogetherGlendale Memorial Hospital and Health CenterNorthridge Hospital Medical CenterCalifornia Hospital Medical CenterCommunity Hospital of San BernardinoSt. Bernardine Medical CenterSt. Mary Medical CenterTo view this email as a web page, go here.May 13, 2022Reflection All great achievements require time. Maya AngelouBig News! The Future of St. John's Orthopedic CenterIn case you missed it, earlier this week, we shared some exciting news about the future ofSt. John’s Orthopedic Center. Please click on the image below to watch a brief video andlearn how our investment in new technology will set the tone for the future of our hospitalsand speak to our commitment to driving innovation and advanced care.Thank You, Today and Every Day.As Nurses’ and Hospital Weeks come to an end, I want to take the opportunity to expressmy sincere gratitude to every single one of you. While our week-long celebrationconcludes, I hope you know that you are appreciated every day. Whether you work at thebedside or behind the scenes, you are essential to the health and wellbeing of the patientswe serve. Your collective commitment to working in service to others is truly a teamendeavor that does not go unnoticed.I have not had the opportunity to visit with all of you this week, but I want you to know thatI see your passion and dedication, and I am filled with gratitude and humbled to workalongside each of you. Thank you for all that you doto care for our patients and eachother.Happy Nurses' Week and Hospital Week!Barry Wolfman, President and CEOSt. John’s Regional Medical Center | St. John’s Hospital CamarilloTo view this email as a web page, go here.A Weekly Update for the St. Mary Medical Center TeamMarch 31, 2022“Gratitude makes sense of our past, brings peace for today, and createsa vision for tomorrow.”― Melody BeattieNine Things to Know this Week1. SMMC ReceivesRecertification asThrombectomy CapableCenterWe are proud to share that Dignity Health -St. Mary Medical Center (SMMC) receivedits recertification as a ThrombectomyCapable Center from The JointCommission. This designation alsopreserves our status as a comprehensivestroke center from the Los Angeles CountyEmergency Management System (LAC-EMS). Achieving such an accolade is atestament to our high-quality care ofcomplex stroke patients in the community. A special thank you to Lisa Johnson,neuroscience director, and Dr. Wazni,medical director, for their leadership andcommitment, along with our clinical andancillary disciplines, including our medicalstaff. 2. FBI Presents SMMC withCertificate of AppreciationThe Federal Bureau of Investigation (FBI)recently presented Dignity Health - St.Mary Medical Center (SMMC), CarolynCaldwell - Hospital President & CEO,Gloria Carter - VP & Chief Nursing Officer,DCR and the Trauma team with an awardof appreciation. SMMC has been a trainingpartner for the FBI operational medicineprogram, and has provided training to theU.S. Customs And Border ProtectionSpecial Response Team and L.A. CountySheriff's. As a designated trauma center and DRC, itis a privilege to establish drills and trainingfor local agencies! 3. Human Rights Campaign4. SMMC ConductsSuccessful Trauma SurgePediatric Burn andHEI DesignationAnnouncementDecontamination Drill To view this email as a web page, go here.Staff update for Glendale Memorial Hospital & Health CenterMarch 31, 2022"Gratitude makes sense of our past, brings peace for today, and creates a vision fortomorrow."— Melody BeattieEquity, Diversity, and Inclusion Corner Women's History EventThis week we hosted an event commemorating Women's History Month. We had thehonor of hearing from:Paula Devine, Mayor, City of GlendaleDr. Vivian Ekchian, Superintendent, Glendale Unified School DistrictKora Guoyovatin, Chief Financial Officer, Glendale Memorial Hospital; andDr. Stephanie Fassu Noulaheu, Director of Education and Training, GlendaleMemorial Hospital.To continue our commemoration of Women's History Month, we invite you to view the 11posters of women leaders in our hospital and community, currently placed in the Lobby forthe remainder of the week. The success of this event was due in no small part to the hard work put forth by womenleaders at our hospital. I would like to give a special thanks to Karen Cortes, StephanieFassu Noulaheu, Marie Filipian, Rachel Friddle, Dominique Holmes, Veronica Huerta,Cassie McCarty, and Christine Tonoli for their time and dedication to this inspiringgathering.Ukraine Crisis Relief FundIn connection to Women's History Month, we also invite you to join us in responding to theUkraine crisis by contributing to our Ukraine Fund. All funds raised through our hospitalFoundation will be donated to two organizations that benefit Ukraine, specifically: The United Nations Entity for Gender Equality and the Empowerment of Women,27Marketing Communications SoCal Division | Year in Review 2022
Employee CommunicationsCyrano Video PlatformThe Communications team invested in a video platform that provides another format to share messaging across our hospitals. Many of our hospital leaders have taken the opportunity to use this new communication tool to enhance communication and engagement with staff. Additionally we have also been able to use the platform to create videos for social media.Hospital AnnouncementsThroughout the year, our Communications team helps the hospitals to communicate and engage with staff across a wide variety of projects and initiatives. Across 8 hospitals, our team designed a wide variety of flyers, posters, banners and much more. Give Back to Your Community – Volunteer with California HospitalThe first step in becoming a volunteer at CHMC is to attend an introductory meeting. During the meeting you’ll learn about CHMC, meet other like-minded community members and learn about our expectations and the steps to become a volunteer. There is no RSVP necessary; the meeting is open to the public. The meetings take place on selected Saturdays from 10am–12pm. Complimentary parking is available at Grand Ave Parking structure located at the corner of Venice Blvd. and Grand Ave. Proof of Covid vaccination, including booster, is required to attend the meeting.When you arrive at the hospital, please check in at the Information Desk with security staff who will provide directions to the Command Center where the meeting takes place. 2022 Volunteer Introductory MeetingsAUGUST 6 | OCTOBER 1 | NOVEMBER 5If you have questions or concerns, please contact Tracy Nordbak, Director of Volunteer Services at 213-742-5707.Saluting Humankindness.This Memorial Day, Dignity Health – Glendale Memorial Hospital is proud to join with Glendale Sunrise Rotary and Forest Lawn Glendale to salute heroes on the Field of Honor. To the fallen, veterans, active military and first responders: Thank you for your commitment to serving our nation.dignityhealth.org/glendalememorialYou're Invited to Attend a Special Musical EventThe Younes and Soraya Nazarian Perofrming Art Center at Cal State University, Northridge has extended an invitation to all staff, physicians, volunteers and family members to attend a special, live musical performance next TThhuurrssddaayy,, OOccttoobbeerr 2288 aatt 88 pp..mm.. To thank healthcare workers, they have graciously offered up to four FREE tickets to the performance, featuring Branford Marsalis, one of the world's best-known saxophonists as he performs with his Grammy-nominated jazz quartet.You can reserve your seats using the following link: https://www.ticketmaster.com/an-evening-with-branford-marsalis-northridge-california-10-28-2021/event/0B005AFDAE773DF9 and the promo code TTHHAANNKKYYOOUU. If you need assistance, please call 818-677-3000. Please note that all performances will require proof of vaccination. Face masks are required in all indoor spaces for all patrons and employees. Proof of vaccination will be required upon entering the venue and therefore, those ineligible for the vaccine (children under the age of 12) will not be allowed.We look forward to seeing you there!St. John’s employees, physicians and volunteersCOVID-19 Vaccine Booster ClinicsCOVID-19 vaccine booster clinics are available to all Employees, Physicians, Volunteers and Contracted Staff on the following dates:St. John’s Hospital CamarilloJan. 11, 13, 18, 20 7:30 am - 11:30 amFormer CafeteriaSt. John’s Regional Medical CenterJan. 12, 14, 19, 21 7:30 am - 11:30 amConference CenterSCAN TO SCHEDULE APPOINTMENTWe will do our best to accommodate walk-ins, but we encourage you to schedule an appointment at: https://bit.ly/sjcovidvaccine Only Moderna booster is offered at this time. Be sure to bring your vaccination card to your appointment. If you have already received your booster dose, please update your COVID-19 Vaccination Status in EmployeeCentral as soon as possible. Click on the Employee Central icon. The icon can be found on all hospital computers.Stepping StonesTake the road to personal and professional success through community service and workplace experience. Through Community Hospital of San Bernardino’s Stepping Stones program, volunteers have the opportunity to gain valuable hospital workplace experience.Due to the pandemic the requirements to volunteer at the hospital have changed. Below you will find a list of the basic requirements needed to volunteer at the hospital.• If you are 16 or 17, you will need a letter of recommendation• If you are 18 or older (background check required; submitted by CHSB)• Must have the COVID-19 vaccine• Must have current TB test (Employee Health will provide free of charge, call 909-806-1899 or 909-806-3207 to schedule)• Must have current Flu season shot (or sign the declination form)• Must be FIT Tested (provided by Employee Health)• Must have a copy of immunization records RequirementsHow can I take the first step? Contact Teeya Davis, Manager of Volunteer Services at 909.806.1260 or Teeya.Davis@commonspirit.org to learn more about the program and how to enroll. Saturday, October 16 at 7:30 p.m.LA Galaxy vs. Portland TimbersDignity Health Sports Park18400 S Avalon Blvd Carson, CA 90746• To claim your two complimentary tickets use the link above or scan the QR code. • You can purchase incremental tickets for friends or family to join you for the game. • Your tickets will be delivered 3 days prior to the game via LA Galaxy or AXS Mobile App. • Please do not share/forward the link or this special invitation to others.More information about COVID-19 protocols and parking is available at dignityhealthsportspark.comYou are appreciated!Thank you for your continued efforts in serving and keeping our local communities healthy and safe. It is due to your efforts that we were able to welcome back fans to Dignity Health Sports Park. On behalf of the LA Galaxy and the Dignity Health executive team, we are happy to provide you with an opportunity to redeem two (2) complimentary tickets to the LA Galaxy match on October 16.Reserve your tickets here: fevo.me/DignityHealth28Marketing Communications SoCal Division | Year in Review 2022
Employee CommunicationsKudoboardDuring the COVID-19 pandemic, the Communications team launched Kudoboard, an online forum to celebrate the contributions of fellow employees, express gratitude, and share personal experiences. Employees, patients and family members can use this new communication tool to offer thanks and appreciation to our health care workers.Hospital Pageviews New UsersCHMC 2236 621CHSB 471 216GMHHC 445 202NHMC 1024 291SBMC 323 99SJRMC/SJH 1537 532SMMC 1509 467Totals 7545 242829Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Hospital & Community Events
Hospital & Community EventsThroughout the year, our team supports a wide variety of hospital and community events that help to engage our employees and build our relationships with the communities we serve. In the 2021 calendar year, our team helped to plan, promote and support over one hundred events. This included food drives, employee appreciation events, cultural events, community fairs and much more. California Hospital Medical Center - Heart Health MonthCalifornia Hospital Medical Center - Nurses DAISY Award Glendale Memorial - Hospital Week Event31Marketing Communications SoCal Division | Year in Review 2022
Hospital & Community EventsSt.John’s Hospital Camarillo - EMS Week EventNorthridge Hospital - Food Drive St.Mary Medical Center - Helping Hands Holiday Toy Drive St.Mary Medical Center - Long Beach Pride ParadeSt.John’s Regional Medical Center - Donor Patient Honor WalkCommunity Hospital of San Bernardino - Hospital Week CelebrationSt.Bernardine Medical Center - Eyeglass Clinic32Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Dignity Health + LA Galaxy
LA GalaxyRecharge with Dignity Health:• A prominent space with numerous health facts connected to cardiovascular, orthopedic, and mental wellness• Digital screens for community event awareness and recognition opportunities• Location map of our hospitals with QR codes and URLs for tools to connect to Dignity Health services, like Find-a-Doc• A high-traffic area with charging stations for smartphones• Photo opportunities with life-size images of select LA Galaxy playersPrior to the start of the 2022 season, we took the opportunity to co-brand an outdoor space at the Dignity Health Sports Park. The team worked to conceptualize the space and co-created the designs along with the preferred vendor at DHSP. Throughout the season, we have managed various benefits of our sponsorship, including additional activations and recognition events, such as Heroes of the Game and Pride Night. Additionally, we are in the planning stages for five community Youth Soccer Clinics, running August–December 2022.Instagram Reel34Marketing Communications SoCal Division | Year in Review 2022
LA GalaxyBlood Drive SeriesIn January 2022, the American Hospital Assoc., American Medical Assoc., and American Nurses Assoc. released a joint statement urging Americans to donate blood, after the American Red Cross announced the worst blood shortage in more than a decade. Our team worked with LifeStream, our blood procurement partner, and LA Galaxy to host multiple blood drive events at the DHSP.A three-part blood drive series was approved and resulted in donations to help more than 200 people in need. The events took place at three home games in February, March, and April. The program was featured on CBS LA Inside SoCal interviewing Ron Yolo, Chief Nursing Officer, Dignity Health Southern California Division.LA Galaxy Hero of the GameIn partnership with LA Galaxy, each home game honors a health care hero from one of our Dignity Health Southern California hospitals.Ron Yolo, Chief Nursing Office for Dignity Health Southern California (click on image for link to video)35Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Dignity Health + Cal State
Cal State Partnerships Our hospitals are proud to sponsor local universities’ sports programs in the CSU system. These opportunities provide valuable partnerships to our hospitals and meaningful community interaction. Signage seen in-person at various sports venues; branding strategically placed for game broadcasts; digital advertising on broadcasts, social media, and university websites; and an in-person presence for tabling and healthcare education at the universities all increase brand awareness and connect our communities with our hospitals.Cal State University Long Beach37Marketing Communications SoCal Division | Year in Review 2022
Cal State Partnerships Cal State University Northridge Cal State University San BernardinoFrom the basketball court to our Southern California hospitals and care sites, Dignity Health is here to support you in health and wellness. And beyond specializing in emergency medicine, cardiovascular and stroke care, maternity services, orthopedics and general surgery, you’ll always nd a healthy dose of humankindness. Learn more at dignityhealth.org/northridge.Dignity Health – Northridge Hospital Medical Center is proud to be the community health partner of CSUN Matadors. When you’re in good health, we all win.Humankindness for the win.38Marketing Communications SoCal Division | Year in Review 2022
YEAR IN REVIEW Diversity, Equity, Inclusion
Diversity, Equity, InclusionLGBTQ + Pride MonthFor the first time our DH Southern California hospitals participated in the famous Hollywood Pride Parade in June 2022. As recognized HEI leaders and top performers by the Human Rights Campaign, our Southern California hospitals were proud to be a part of the celebrations.At Dignity Health, we seek to improve the health of the people we serve, especially those who are vulnerable. As a national health system we are acting to address systemic inequities experienced by Black, Indigenous, People of Color, as well as vulnerable and underserved populations including Lesbian, Gay, Bisexual, Transgender and Queer communities. The first steps we are taking include expanding access to care in underserved communities; improving how we track outcomes by race, ethnicity and language as well as by sexual orientation and gender identity; expanding implicit and unconscious bias training; growing programs that address the social determinants of health to remove barriers to good health and further diversifying our leadership, workforce and suppliers.Instagram Reel40Marketing Communications SoCal Division | Year in Review 2022
Diversity, Equity, InclusionDignity Health Sports Park - Pride NightOn May 29, the LA Galaxy and Dignity Health partnered to celebrate the Pride Night soccer match at the Dignity Health Sports Park. Dignity Health Glendale Memorial Hospital and the LA Galaxy hosted a food drive pre-match and all food donations went to benefit the Los Angeles LGBT Center’s Pride Pantry. Fans were encouraged to donate goods before entering the stadium and collection bins were located at each stadium entrance. The event was a success and Dignity Health donated nearly 400 items to the food pantry. Glendale Memorial Internship ProgramAs a way to connect to Dignity Health’s core value of Inclusion where each person’s gifts and voice is celebrated, a team of GMHHC leaders and physicians created the Glendale Memorial Healthcare Professions Internship for students of Glendale Unified School District and Glendale Community College, which began in the fall of 2021. Students rotate through their chosen areas of interest to observe and shadow staff members, learn about the role of the interdisciplinary team, and gain insights into hospital operations. The first class of 19 interns graduated from this program in June 2022. Our goal is to continue supporting the next generation of health care professionals that reflect our community for years to come.The Wall Las Memorias SponsorshipFor 40 years, friends, family and loved ones have provided care to thousands of people living with AIDS. In recognition of the tremendous work of these individuals, The Wall Las Memorias hosted a community event with members of the faith-based community and local leaders. Our Division Chief Nursing Officer, Ron Yolo, attended the recognition event in November 2021 and spoke on behalf of Dignity Health Southern California Division, and accepted a certificate of recognition from government officials for our commitment to end HIV.Following this event on World AIDS Day, December 1, a community gathering was held at Lincoln Park in Los Angeles to commemorate the Rededication of the AIDS Monument. Speakers and special guests included LA Mayor Eric Garcetti, CA State Assembly Speaker, Anthony Rendon, President of USC, Dr. Carol Folt, Chief of Police, Michael Moore, among others. Dignity Health had eight representatives attend this event from our DTLA facility - California Hospital Medical Center, including hospital president, Alina Moran.41Marketing Communications SoCal Division | Year in Review 2022