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March Urban Experience 2025

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MAR 2025 URB N th THIS EDITION OF URBAN EXPERIENCE MAGAZINE IS SPONSORED BY Kourtney Perry Ladie Lex Candles Des Moines Alumni Goldman Sachs Poetry Palooza The Fox and the Governmental Henhouse Redeemed and Forgiven Living in God s Grace XPERIENCE

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3WRITERS & STAFFMAGAZINE OUTLETSCONTRIBUTORSAnkeny Kirkendall Library1250 SW District DriveAnkeny, Iowa 50023Altoona Public Library700 Eighth Street SWAltoona, Iowa 50009Central Library1000 Grand Ave, Des Moines, IA 50309Corinthian Baptist Church900 School StreetDes Moines, IA 50309DMACC Urban Campus1100 7th Street, Des Moines, IA 50314Eastside Library2559 Hubbell Ave. Des Moines, Iowa 50317Evelyn Davis Center801 Suite #3, University Ave, Des Moines IA 50314Forest Library1326 Forest Ave, Des Moines, IA 50314Franklin Library5000 Franklin Ave. Des Moines, Iowa 50310Johnston Library6700 Merle Hay Rd. Johnston, Iowa 50131Northside Library3516 5th Ave. Des Moines, Iowa 50313Senior Polk County2008 Forest Ave, Des Moines IA 50314Slow Down Coffee Co.3613 6th Avenue, Des Moines, Iowa 50313Southside Library 1111 Porter Ave. Des Moines, Iowa 50315The Playhouse831 42nd StreetDes Moines, Iowa 50312True Bible Baptist Church4101 Amherst Street Des Moines, Iowa 50313Urbandale Public Library3520 86th Street, Urbandale, IA 50322West Des Moines Library4000 Mills Clive Pkwy,West Des Moines, Iowa 50365Henderson's Highland Park Funeral Home3500 6th AvenueDes Moines. Iowa 50313Celeste LawsonDonnetta Austin Caleb ThomasDebra CarrGary LawsonBert Moody241812ContentCleophus P. Franklin Jr.48 12 1820243648284252324456*PHOTO CREDIT FOR STOCK PHOTOS THROUGHOUT THE PUBLICATION - PEXELS AND FREEPIK**THIS EDITION'S SPONSOR CONTENT AND GRAPHICS ARE CREATED AND DESIGNED BY GOLDMAN SACHSCREATIVE DIRECTORNikki Goldman LosRos GraphixLosRos.comEditor-In-Chief Dwana Bradley EDITORS MESSAGECOMMUNITY SPOTLIGHT: DR. SKYLAR MAYBERRY-MAYESGOLDMAN SACHS 10,000 SMALL BUSINESSTHE HEART OF FULFILLMENTDOMINIC MOORE-DUNSON : TELLING STORIES THROUGH MOVEMENT THE REMEMBER BALLOONS AUGUST 2016 EDITION URBAN EXPERIENCE MAGAZINECOMMUNITY SPOTLIGHT : HASSAN ATARMALBE PORN FREEGOLDMAN SACHS 10,000 SMALL BUSINESS ALUMNI HIGHLIGHTS THE FOX AND THE GOVERNMENTAL HENHOUSE THE CHANGING NUTRITIONAL NEEDS OF OLDER ADULTS BLACK WOMEN WHO HAVE SHAPED HISTORY IN IOWA POETRY PALOOZA REDEEMED AND FORGIVEN : LIVING IN GOD’S GRACE

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3WRITERS & STAFFMAGAZINE OUTLETSCONTRIBUTORSAnkeny Kirkendall Library1250 SW District DriveAnkeny, Iowa 50023Altoona Public Library700 Eighth Street SWAltoona, Iowa 50009Central Library1000 Grand Ave, Des Moines, IA 50309Corinthian Baptist Church900 School StreetDes Moines, IA 50309DMACC Urban Campus1100 7th Street, Des Moines, IA 50314Eastside Library2559 Hubbell Ave. Des Moines, Iowa 50317Evelyn Davis Center801 Suite #3, University Ave, Des Moines IA 50314Forest Library1326 Forest Ave, Des Moines, IA 50314Franklin Library5000 Franklin Ave. Des Moines, Iowa 50310Johnston Library6700 Merle Hay Rd. Johnston, Iowa 50131Northside Library3516 5th Ave. Des Moines, Iowa 50313Senior Polk County2008 Forest Ave, Des Moines IA 50314Slow Down Coffee Co.3613 6th Avenue, Des Moines, Iowa 50313Southside Library 1111 Porter Ave. Des Moines, Iowa 50315The Playhouse831 42nd StreetDes Moines, Iowa 50312True Bible Baptist Church4101 Amherst Street Des Moines, Iowa 50313Urbandale Public Library3520 86th Street, Urbandale, IA 50322West Des Moines Library4000 Mills Clive Pkwy,West Des Moines, Iowa 50365Henderson's Highland Park Funeral Home3500 6th AvenueDes Moines. Iowa 50313Celeste LawsonDonnetta Austin Caleb ThomasDebra CarrGary LawsonBert Moody241812ContentCleophus P. Franklin Jr.48 12 1820243648284252324456*PHOTO CREDIT FOR STOCK PHOTOS THROUGHOUT THE PUBLICATION - PEXELS AND FREEPIK**THIS EDITION'S SPONSOR CONTENT AND GRAPHICS ARE CREATED AND DESIGNED BY GOLDMAN SACHSCREATIVE DIRECTORNikki Goldman LosRos GraphixLosRos.comEditor-In-Chief Dwana Bradley EDITORS MESSAGECOMMUNITY SPOTLIGHT: DR. SKYLAR MAYBERRY-MAYESGOLDMAN SACHS 10,000 SMALL BUSINESSTHE HEART OF FULFILLMENTDOMINIC MOORE-DUNSON : TELLING STORIES THROUGH MOVEMENT THE REMEMBER BALLOONS AUGUST 2016 EDITION URBAN EXPERIENCE MAGAZINECOMMUNITY SPOTLIGHT : HASSAN ATARMALBE PORN FREEGOLDMAN SACHS 10,000 SMALL BUSINESS ALUMNI HIGHLIGHTS THE FOX AND THE GOVERNMENTAL HENHOUSE THE CHANGING NUTRITIONAL NEEDS OF OLDER ADULTS BLACK WOMEN WHO HAVE SHAPED HISTORY IN IOWA POETRY PALOOZA REDEEMED AND FORGIVEN : LIVING IN GOD’S GRACE

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5GET THE XPERIENCE URB NHONORING WOMEN: THE BACKBONE OF SOCIETY, LEADERSHIP, AND CHANGEWomen have long been the backbone of society, shaping families, communities, and industries with their resilience, compassion, and leadership. As we celebrate Women’s History Month, we recognize and honor the contributions of women from all backgrounds—across all races, cultures, and walks of life—who have shaped the world through caregiving, leadership, and unwavering strength.THE POWER OF CAREGIVINGWomen are often the caregivers of society, nurturing families, supporting loved ones, and uplifting communities. Whether as mothers, daughters, grandmothers, teachers, or healthcare professionals, their ability to provide emotional, physical, and mental support is unparalleled. Caregiving is not just an act of love but a critical function that sustains households and entire societies.Women have historically taken on caregiving roles, ensuring that children are raised with strong values, the elderly are cared for with dignity, and communities thrive. Their nurturing presence extends beyond the home, as women make up a significant percentage of healthcare workers, educators, and social workers—fields essential to the well-being of society. Yet, their contributions often go unrecognized or undervalued. It is important to acknowledge that caregiving is an act of strength, patience, and resilience, requiring immense skill and emotional intelligence.

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5GET THE XPERIENCE URB NHONORING WOMEN: THE BACKBONE OF SOCIETY, LEADERSHIP, AND CHANGEWomen have long been the backbone of society, shaping families, communities, and industries with their resilience, compassion, and leadership. As we celebrate Women’s History Month, we recognize and honor the contributions of women from all backgrounds—across all races, cultures, and walks of life—who have shaped the world through caregiving, leadership, and unwavering strength.THE POWER OF CAREGIVINGWomen are often the caregivers of society, nurturing families, supporting loved ones, and uplifting communities. Whether as mothers, daughters, grandmothers, teachers, or healthcare professionals, their ability to provide emotional, physical, and mental support is unparalleled. Caregiving is not just an act of love but a critical function that sustains households and entire societies.Women have historically taken on caregiving roles, ensuring that children are raised with strong values, the elderly are cared for with dignity, and communities thrive. Their nurturing presence extends beyond the home, as women make up a significant percentage of healthcare workers, educators, and social workers—fields essential to the well-being of society. Yet, their contributions often go unrecognized or undervalued. It is important to acknowledge that caregiving is an act of strength, patience, and resilience, requiring immense skill and emotional intelligence.

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7WOMEN IN LEADERSHIP: BREAKING BARRIERS AND INSPIRING CHANGEBeyond caregiving, women have emerged as powerful leaders in every sphere—politics, business, education, activism, and beyond. Their leadership is transformative, rooted in collaboration, empathy, and innovation. Women from diverse racial and cultural backgrounds continue to shatter glass ceilings and pave the way for future generations.From Kamala Harris becoming the first woman, the first Black woman, and the first South Asian American woman to serve as Vice President of the United States, to the tireless work of women like Malala Yousafzai advocating for girls' education, and the groundbreaking business leadership of figures like Indra Nooyi and Oprah Winfrey—women continue to make history.Women’s leadership is not just about occupying high-ranking positions; it is about fostering inclusive decision-making, advocating for equity, and pushing forward meaningful change. Research has shown that organizations and governments with women in leadership tend to perform better, demonstrating higher levels of innovation, problem-solving, and ethical decision-making.THE IMPACT OF WOMEN ON THE WORLDWomen’s contributions go far beyond the roles traditionally assigned to them. Women have fought for civil rights, led revolutionary movements, advanced scientific discoveries, and nurtured the arts and culture that shape our society. Their impact is global and undeniable.Women of all races have stood together in solidarity to demand justice, equality, and progress. The strength of women is evident in their ability to build, nurture, lead, and inspire. They have been the silent architects of change, often working behind the scenes but leaving a lasting impact on every aspect of life. Women’s History Month is not just about looking back at what has been accomplished—it is also about recognizing the women shaping the present and future.A CALL FOR CONTINUED RECOGNITION AND SUPPORTAs we honor women this month, it is important to ensure that recognition extends beyond March. Women’s contributions deserve acknowledgment every day. We must continue to support policies and initiatives that uplift women in the workforce, provide equal opportunities, and protect their rights.To all women—mothers, daughters, leaders, caregivers, entrepreneurs, educators, and changemakers—your work does not go unnoticed. Your strength, wisdom, and resilience shape the world. This Women’s History Month, we celebrate you.

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7WOMEN IN LEADERSHIP: BREAKING BARRIERS AND INSPIRING CHANGEBeyond caregiving, women have emerged as powerful leaders in every sphere—politics, business, education, activism, and beyond. Their leadership is transformative, rooted in collaboration, empathy, and innovation. Women from diverse racial and cultural backgrounds continue to shatter glass ceilings and pave the way for future generations.From Kamala Harris becoming the first woman, the first Black woman, and the first South Asian American woman to serve as Vice President of the United States, to the tireless work of women like Malala Yousafzai advocating for girls' education, and the groundbreaking business leadership of figures like Indra Nooyi and Oprah Winfrey—women continue to make history.Women’s leadership is not just about occupying high-ranking positions; it is about fostering inclusive decision-making, advocating for equity, and pushing forward meaningful change. Research has shown that organizations and governments with women in leadership tend to perform better, demonstrating higher levels of innovation, problem-solving, and ethical decision-making.THE IMPACT OF WOMEN ON THE WORLDWomen’s contributions go far beyond the roles traditionally assigned to them. Women have fought for civil rights, led revolutionary movements, advanced scientific discoveries, and nurtured the arts and culture that shape our society. Their impact is global and undeniable.Women of all races have stood together in solidarity to demand justice, equality, and progress. The strength of women is evident in their ability to build, nurture, lead, and inspire. They have been the silent architects of change, often working behind the scenes but leaving a lasting impact on every aspect of life. Women’s History Month is not just about looking back at what has been accomplished—it is also about recognizing the women shaping the present and future.A CALL FOR CONTINUED RECOGNITION AND SUPPORTAs we honor women this month, it is important to ensure that recognition extends beyond March. Women’s contributions deserve acknowledgment every day. We must continue to support policies and initiatives that uplift women in the workforce, provide equal opportunities, and protect their rights.To all women—mothers, daughters, leaders, caregivers, entrepreneurs, educators, and changemakers—your work does not go unnoticed. Your strength, wisdom, and resilience shape the world. This Women’s History Month, we celebrate you.

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916First of all, let me send my condolences to all persons who lost their lives over the past week and their families. I have had a lot of sleeplessness nights over the past week because when the people ache, I ache. I have had a myriad of feelings from anger to sadness during the past few days but when I walk the city and see so many people playing Pokémon Go, I ultimately nd myself at a state of disbelief. Are our attention spans so short that we forgot about the deaths of Alton Sterling, Philando Castile, and the police ocers that lost their lives over the past week? Part of my duty with the city is to be a bridge between community and government. Although we are a small oce we have been working on a number initiatives to improve relations in the community. We recently kicked o our #KnowYourRightsDSM campaign where we speak to various community groups about what their rights under law, especially their civil rights. During my brief tenure here in the city we have also done a lot of coalition building with various community and religious leaders to determine what we can do to help underserved populations climb the socio-economic ladder. One issue we focused on in particular is youth empowerment with a focus on improv-ing opportunities for youth in the urban core. We have had a few teen night events and the police were present at those events interacting with the teens rather than standing o at a distance. More things are in the pipeline in that regard. e events that took place in Minnesota, Louisiana, and Dallas has taken my breath away! It has let me know in no uncertain terms that racism, sadly, is still very much alive and is even more prevalent than ever. Even though the events aren’t happening in our own city, I know there is a disconnect between our police in our city and the African American community. I reached out to some com-munity members to get their reactions to the events that have taken place.by Dwana BradleyCommunity Members Q & AWhat is your reaction to the recent events that have happened over the last week, and how do you feel that your role as a community member can help mend the relationship between the police and the African American community in your city.Joshua BarrCivil & Human Rights CommissionWe also hope to kick o a series of deliberative dialogues were we discuss addressing systemic change and what can be done to improve the relationship between law enforcement and community groups. Initially, we wanted to start with poverty but with the current climate it is apropos to have discussions regarding police and community relationships. Hopefully these discussions can lead to action steps that can strengthen ties in the city rather than further drive us apart. I have been in Des Moines for about eight months now. I have sat in meetings and conver-sations with law enforcement, elected ocials, and other members of our city. We can have all the meetings in the world but they will be for naught if people don’t get organized. We cannot pretend that Ferguson could not happen here in Des Moines; we have to be proactive and take the steps necessary to prevent it from happening. We cannot be foolish enough to believe that the actions that took place in Dallas are outliers, outside of the norm; look at Baton Rouge. Dr. King once said that “riots are the voice of the unheard.” We can’t continue to ignore those voices that are crying out. at is why an organized and proactive approach is the only way to address community issues of poverty, economics, equal opportunity, and public safety. e kicking of the can down the road must end. ere has to come a point in time when citizens, law enforcement, and elected ocials all collective decide that enough is enough. If we don’t the environment between government thLOOKING BACK TO THE FIRST EDITIONVolume 2 | Issue 8 | August 2016Your City. Our State. Your News.The Great Frame Up 4Angela WilliamsExpectations 8Pastor Rosezine WallaceCommunity Q & A 14Dwana BradleyRead to Suceed 22Micheal WellmanBack to School 24Dwana BradleyEducation & High Expectations 26Gary LawsonTed Jefferson named Firefighter of The YearStory on Page 14 | Photo Credit: Bert Moody

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916First of all, let me send my condolences to all persons who lost their lives over the past week and their families. I have had a lot of sleeplessness nights over the past week because when the people ache, I ache. I have had a myriad of feelings from anger to sadness during the past few days but when I walk the city and see so many people playing Pokémon Go, I ultimately nd myself at a state of disbelief. Are our attention spans so short that we forgot about the deaths of Alton Sterling, Philando Castile, and the police ocers that lost their lives over the past week? Part of my duty with the city is to be a bridge between community and government. Although we are a small oce we have been working on a number initiatives to improve relations in the community. We recently kicked o our #KnowYourRightsDSM campaign where we speak to various community groups about what their rights under law, especially their civil rights. During my brief tenure here in the city we have also done a lot of coalition building with various community and religious leaders to determine what we can do to help underserved populations climb the socio-economic ladder. One issue we focused on in particular is youth empowerment with a focus on improv-ing opportunities for youth in the urban core. We have had a few teen night events and the police were present at those events interacting with the teens rather than standing o at a distance. More things are in the pipeline in that regard. e events that took place in Minnesota, Louisiana, and Dallas has taken my breath away! It has let me know in no uncertain terms that racism, sadly, is still very much alive and is even more prevalent than ever. Even though the events aren’t happening in our own city, I know there is a disconnect between our police in our city and the African American community. I reached out to some com-munity members to get their reactions to the events that have taken place.by Dwana BradleyCommunity Members Q & AWhat is your reaction to the recent events that have happened over the last week, and how do you feel that your role as a community member can help mend the relationship between the police and the African American community in your city.Joshua BarrCivil & Human Rights CommissionWe also hope to kick o a series of deliberative dialogues were we discuss addressing systemic change and what can be done to improve the relationship between law enforcement and community groups. Initially, we wanted to start with poverty but with the current climate it is apropos to have discussions regarding police and community relationships. Hopefully these discussions can lead to action steps that can strengthen ties in the city rather than further drive us apart. I have been in Des Moines for about eight months now. I have sat in meetings and conver-sations with law enforcement, elected ocials, and other members of our city. We can have all the meetings in the world but they will be for naught if people don’t get organized. We cannot pretend that Ferguson could not happen here in Des Moines; we have to be proactive and take the steps necessary to prevent it from happening. We cannot be foolish enough to believe that the actions that took place in Dallas are outliers, outside of the norm; look at Baton Rouge. Dr. King once said that “riots are the voice of the unheard.” We can’t continue to ignore those voices that are crying out. at is why an organized and proactive approach is the only way to address community issues of poverty, economics, equal opportunity, and public safety. e kicking of the can down the road must end. ere has to come a point in time when citizens, law enforcement, and elected ocials all collective decide that enough is enough. If we don’t the environment between government thLOOKING BACK TO THE FIRST EDITIONVolume 2 | Issue 8 | August 2016Your City. Our State. Your News.The Great Frame Up 4Angela WilliamsExpectations 8Pastor Rosezine WallaceCommunity Q & A 14Dwana BradleyRead to Suceed 22Micheal WellmanBack to School 24Dwana BradleyEducation & High Expectations 26Gary LawsonTed Jefferson named Firefighter of The YearStory on Page 14 | Photo Credit: Bert Moody

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1117As I reect on the most recent incidences of senseless violence and deaths of citizens and law enforcement, my heart is heavy and sad for what I see is the state of aairs in our country and in many communities. First let me say, I pray for all the families who have lost loved ones and who continue to mourn the untimely deaths of individuals near and dear to them. As for solutions, I am rst to admit that I do not have all the answers to this complex and convoluted crisis. What I do know, is that we can all benet from open and continued dialogue on these issues. A community that has as an interactive and collaborative relationship with law enforcement are much better poised to deal with deep-seated issues of mistrust and strained race relations. Law enforcement administration must continue to prioritize the need for Renee HardmanCoummunity Leader & Iowa Women Hall of Fame InducteeDana WingertChief of Police in Des Moines, Iowaand certain segments of the African-American population will only become more toxic around our nation. If we are separated we are powerless. We must become organized. We have to attend city council and school board meetings religiously. Show up and keep showing up. Our leaders need to see black faces in attendance because only then will they know that we care and become cognizant of our issues. “If you’re not at the table, you’re on the menu.” We have to stay engaged. Don’t just vote and go home. Voting and voting alone is the most apathetic thing anyone can do. We cannot leave the persons we elect alone where they can be corrupted and led astray from the reasons they originally ran for oce. We must go to meetings, write letters, show up at their oce, call their oce, invite them to our meetings and et cetera. If politicians see these actions they may act according to the will of their constituents. You are their constituents. Finally, don’t let anyone tell you that you must be either be pro-public safety or anti-racial proling/police brutality. You can stand for both safety in your community and against unlawful stops and detainments of African-Americans. You can respect law enforcement and black lives. Don’t let demagogues try to place you on one side or the other. Stand up for your communities, stand up for our children. United we must stand if we want to address systematic issues in our communities. comprehensive training on issues around diversity,inclusion and unconscious bias. Community outreach and partnerships is critical, such as the Community Ambassador Program that we have in Des Moines. Each of us as citizens must show respect for each other. Violence as a response to vio-lence, solves absolutely NOTHING and in fact makes the situation far worst. We can all benet from parties coming together to share our concerns,anxieties and fears. Some of the best solutions come out of conict. We need to hold each other accountable and pursue healthy ways to de-escalate violence and hostility. I remain hopeful that one day, we may see a world that consist of peace and mutual respect for each other. It takes a commitment from each of us.“e Des Moines Police Department has a long-standing tradition of building and maintaining relationships in our commu-nity. ese relationships have evolved into many successful community programs and partnerships over the years. e future of law enforcement includes a very important component, which is enhanced outreach eorts. It is well understood that knowing the needs of your community is a critical element of successful law enforcement. Hav-ing said this, it is equally important to know those living and working in your community to be truly successful. is has been and will continue to be our focus.”LOOKING BACK TO THE FIRST EDITIONthLIFESAVERSJOIN A COMMUNITY OFCENTRAL IOWA HEART WALKDMACC AnkenyCampusSaturday, May 178:00 a.m.9 out of 10 people who have acardiac arrest outside of thehospital die. We can changethis. Every walker who joins,every dollar donated, meansmore people trained inlifesaving CPR, more research,and more lifesaving momentsfor everyone. Register Today!www.dsmheartwalk.org

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1117As I reect on the most recent incidences of senseless violence and deaths of citizens and law enforcement, my heart is heavy and sad for what I see is the state of aairs in our country and in many communities. First let me say, I pray for all the families who have lost loved ones and who continue to mourn the untimely deaths of individuals near and dear to them. As for solutions, I am rst to admit that I do not have all the answers to this complex and convoluted crisis. What I do know, is that we can all benet from open and continued dialogue on these issues. A community that has as an interactive and collaborative relationship with law enforcement are much better poised to deal with deep-seated issues of mistrust and strained race relations. Law enforcement administration must continue to prioritize the need for Renee HardmanCoummunity Leader & Iowa Women Hall of Fame InducteeDana WingertChief of Police in Des Moines, Iowaand certain segments of the African-American population will only become more toxic around our nation. If we are separated we are powerless. We must become organized. We have to attend city council and school board meetings religiously. Show up and keep showing up. Our leaders need to see black faces in attendance because only then will they know that we care and become cognizant of our issues. “If you’re not at the table, you’re on the menu.” We have to stay engaged. Don’t just vote and go home. Voting and voting alone is the most apathetic thing anyone can do. We cannot leave the persons we elect alone where they can be corrupted and led astray from the reasons they originally ran for oce. We must go to meetings, write letters, show up at their oce, call their oce, invite them to our meetings and et cetera. If politicians see these actions they may act according to the will of their constituents. You are their constituents. Finally, don’t let anyone tell you that you must be either be pro-public safety or anti-racial proling/police brutality. You can stand for both safety in your community and against unlawful stops and detainments of African-Americans. You can respect law enforcement and black lives. Don’t let demagogues try to place you on one side or the other. Stand up for your communities, stand up for our children. United we must stand if we want to address systematic issues in our communities. comprehensive training on issues around diversity,inclusion and unconscious bias. Community outreach and partnerships is critical, such as the Community Ambassador Program that we have in Des Moines. Each of us as citizens must show respect for each other. Violence as a response to vio-lence, solves absolutely NOTHING and in fact makes the situation far worst. We can all benet from parties coming together to share our concerns,anxieties and fears. Some of the best solutions come out of conict. We need to hold each other accountable and pursue healthy ways to de-escalate violence and hostility. I remain hopeful that one day, we may see a world that consist of peace and mutual respect for each other. It takes a commitment from each of us.“e Des Moines Police Department has a long-standing tradition of building and maintaining relationships in our commu-nity. ese relationships have evolved into many successful community programs and partnerships over the years. e future of law enforcement includes a very important component, which is enhanced outreach eorts. It is well understood that knowing the needs of your community is a critical element of successful law enforcement. Hav-ing said this, it is equally important to know those living and working in your community to be truly successful. is has been and will continue to be our focus.”LOOKING BACK TO THE FIRST EDITIONthLIFESAVERSJOIN A COMMUNITY OFCENTRAL IOWA HEART WALKDMACC AnkenyCampusSaturday, May 178:00 a.m.9 out of 10 people who have acardiac arrest outside of thehospital die. We can changethis. Every walker who joins,every dollar donated, meansmore people trained inlifesaving CPR, more research,and more lifesaving momentsfor everyone. Register Today!www.dsmheartwalk.org

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13THE CHANGING NUTRITIONAL NEEDS OF OLDER ADULTS AND HOW TO MEET THEMHEART HEALTHBy: Laura Williamson,American Heart Association NewsAs adults enter their later years, they often do so carrying extra pounds that put them at higher risk for chronic illnesses such as diabetes, cardiovascular disease and cancer.It's also around this time when appetites shrink. But somehow, it seems more difcult than ever to lose that extra weight.What's going on?"As people age, they need fewer calories to maintain the same weight," said Dr. Sarah Booth, director and senior scientist at the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University in Boston.Booth said multiple changes occur as people grow older that affect how their bodies digest and use the food they eat, along with what they need to stay healthy.For example, muscle mass and strength – which begin slowly deteriorating as people approach their 40s – decline more rapidly in the 60s, she said. Losing muscle contributes to the slower rate at which the body uses calories. Physical activity levels also typically drop as people grow older. Bones begin to thin. And people may be less mobile and more sedentary.Recognizing these changes, the federal government's Dietary Guidelines for Americans contain a separate section for older adults with recommendations for how they can meet their changing nutritional needs.What is an "older" adult, and when do nutritional needs change?Different federal agencies dene "older adults" differently, said Gretchen Dueñas-Tanbonliong, associate director of health and wellness at the National Council on Aging. The federal dietary guidelines from the departments of Agriculture and Health and Human Services dene older adults as those 60 and above. The National Institute on Aging and the Centers for Disease Control and Prevention generally put the number higher, at 65 and above."There's no agreement among agencies," Dueñas-Tanbonliong said. What's more, there's a difference between chronological age and biological age, which refers to how much cell health declines as people get older. Some people age faster than others, she said, and that affects their dietary needs as well."Older adults are a heterogeneous group," she said. "There's no one-size-ts-all approach to dietary needs."But there are guidelines.According to the current federal dietary guidelines, women 60 and older require between 1,600 and 2,200 calories per day. Men in this age group require 2,000 to 2,600 calories per day. By comparison, women in their 30s need at least 1,800 daily calories, and men that age need at least 2,400.Those calories should come from nutrient-dense foods, with an emphasis on vegetables, fruits, whole grains, lean meats and low-fat dairy, prepared with minimal added sugars, rened starches, saturated fats and sodium, according to the guidelines. The recommendations are updated every ve years, with the latest version expected by the end of 2025.What does "nutrient dense" mean?"For older adults, this means choosing foods that are high in protein, vitamins and/or minerals but do not contain a lot of calories because our energy needs decline with age," Booth said. "It also means limiting those foods that contain many calories but do not also contain the critical nutrients."Because the aging body may not absorb nutrients as efciently, it's important to pack whatever calories are consumed with what the body needs to thrive, said Dueñas-Tanbonliong, a registered dietitian nutritionist. "If there's a No. 1 nutrition tip for older adults, it's to make every calorie count."Special considerationsWhile many of the nutritional guidelines for older adults are similar to recommended dietary patterns for younger adults, there are some differences in what's needed to keep an aging body healthy, Booth said.ProteinAs muscle mass declines with age, the need for protein becomes increasingly important, she said. But research shows older adults aren't getting enough – especially those 71 and older. The guidelines recommend older adults eat 5 ounces to 6.5 ounces of protein per day, but the average person in this age group eats about 4.5 ounces. There's roughly 1 ounce of protein in a single egg, a tablespoon of peanut butter, 1/4 cup of cooked beans and each ounce of meat, poultry or sh.There are also disparities in who's meeting protein requirements.Across all age groups, Black adults are least likely to meet recommended daily protein requirements for good health, while Asian adults are most likely to do so, according to a 2018 study in the American Journal of Clinical Nutrition. And the gap grows larger as adults grow older."What is not discussed much is the wide range of individuals not meeting their protein requirements when considered by race and ethnicity," Booth said. "This is most marked in the 71-plus age group."The guidelines say that among people 71 and older, about half of women don't get enough protein, compared to 30% of men.

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13THE CHANGING NUTRITIONAL NEEDS OF OLDER ADULTS AND HOW TO MEET THEMHEART HEALTHBy: Laura Williamson,American Heart Association NewsAs adults enter their later years, they often do so carrying extra pounds that put them at higher risk for chronic illnesses such as diabetes, cardiovascular disease and cancer.It's also around this time when appetites shrink. But somehow, it seems more difcult than ever to lose that extra weight.What's going on?"As people age, they need fewer calories to maintain the same weight," said Dr. Sarah Booth, director and senior scientist at the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University in Boston.Booth said multiple changes occur as people grow older that affect how their bodies digest and use the food they eat, along with what they need to stay healthy.For example, muscle mass and strength – which begin slowly deteriorating as people approach their 40s – decline more rapidly in the 60s, she said. Losing muscle contributes to the slower rate at which the body uses calories. Physical activity levels also typically drop as people grow older. Bones begin to thin. And people may be less mobile and more sedentary.Recognizing these changes, the federal government's Dietary Guidelines for Americans contain a separate section for older adults with recommendations for how they can meet their changing nutritional needs.What is an "older" adult, and when do nutritional needs change?Different federal agencies dene "older adults" differently, said Gretchen Dueñas-Tanbonliong, associate director of health and wellness at the National Council on Aging. The federal dietary guidelines from the departments of Agriculture and Health and Human Services dene older adults as those 60 and above. The National Institute on Aging and the Centers for Disease Control and Prevention generally put the number higher, at 65 and above."There's no agreement among agencies," Dueñas-Tanbonliong said. What's more, there's a difference between chronological age and biological age, which refers to how much cell health declines as people get older. Some people age faster than others, she said, and that affects their dietary needs as well."Older adults are a heterogeneous group," she said. "There's no one-size-ts-all approach to dietary needs."But there are guidelines.According to the current federal dietary guidelines, women 60 and older require between 1,600 and 2,200 calories per day. Men in this age group require 2,000 to 2,600 calories per day. By comparison, women in their 30s need at least 1,800 daily calories, and men that age need at least 2,400.Those calories should come from nutrient-dense foods, with an emphasis on vegetables, fruits, whole grains, lean meats and low-fat dairy, prepared with minimal added sugars, rened starches, saturated fats and sodium, according to the guidelines. The recommendations are updated every ve years, with the latest version expected by the end of 2025.What does "nutrient dense" mean?"For older adults, this means choosing foods that are high in protein, vitamins and/or minerals but do not contain a lot of calories because our energy needs decline with age," Booth said. "It also means limiting those foods that contain many calories but do not also contain the critical nutrients."Because the aging body may not absorb nutrients as efciently, it's important to pack whatever calories are consumed with what the body needs to thrive, said Dueñas-Tanbonliong, a registered dietitian nutritionist. "If there's a No. 1 nutrition tip for older adults, it's to make every calorie count."Special considerationsWhile many of the nutritional guidelines for older adults are similar to recommended dietary patterns for younger adults, there are some differences in what's needed to keep an aging body healthy, Booth said.ProteinAs muscle mass declines with age, the need for protein becomes increasingly important, she said. But research shows older adults aren't getting enough – especially those 71 and older. The guidelines recommend older adults eat 5 ounces to 6.5 ounces of protein per day, but the average person in this age group eats about 4.5 ounces. There's roughly 1 ounce of protein in a single egg, a tablespoon of peanut butter, 1/4 cup of cooked beans and each ounce of meat, poultry or sh.There are also disparities in who's meeting protein requirements.Across all age groups, Black adults are least likely to meet recommended daily protein requirements for good health, while Asian adults are most likely to do so, according to a 2018 study in the American Journal of Clinical Nutrition. And the gap grows larger as adults grow older."What is not discussed much is the wide range of individuals not meeting their protein requirements when considered by race and ethnicity," Booth said. "This is most marked in the 71-plus age group."The guidelines say that among people 71 and older, about half of women don't get enough protein, compared to 30% of men.

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15Vitamins D and B12Vitamin D plays an important role in bone health, and vitamin B12 is needed to keep the central nervous system functioning properly. Older adults don't get enough of both and may take supplements to compensate.Fatty sh such as trout, salmon, tuna and mackerel are among the best sources of vitamin D. Sunlight can also be a major source of vitamin D. However, most U.S. adults get their vitamin D from fortied foods, such as milk. The recommended daily amount rises slightly for older adults, increasing from 15 micrograms per day to 20 mcg at age 71. One cup of fortied 2% milk contains 2.9 mcg of vitamin D, compared to 14.2 mcg in 3 ounces of salmon.Vitamin D helps the body absorb calcium – another nutrient people need more of as they age. Women need 1,200 milligrams of calcium a day starting at age 51, according to federal dietary guidelines. Men need that much starting at age 71.Dueñas-Tanbonliong said calcium can be taken through supplements, but it's preferable to get it from foods such as low-fat or nonfat dairy, fortied orange juice or vegetables such as winter squash, spinach, edamame or leafy greens.While older adults don't need more vitamin B12 than younger adults, their bodies are less able to absorb it, and some medications can further reduce absorption. Because of this, the guidelines encourage older adults to eat enough protein, which contains B12, and foods that may be fortied with B12, such as breakfast cereals.Vitamin B12 can primarily be found in seafood, meat, dairy and eggs, and people are recommended to get 2.4 mcg starting at age 14.Hydration"It's never too late to make these improvements in your diet,"

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15Vitamins D and B12Vitamin D plays an important role in bone health, and vitamin B12 is needed to keep the central nervous system functioning properly. Older adults don't get enough of both and may take supplements to compensate.Fatty sh such as trout, salmon, tuna and mackerel are among the best sources of vitamin D. Sunlight can also be a major source of vitamin D. However, most U.S. adults get their vitamin D from fortied foods, such as milk. The recommended daily amount rises slightly for older adults, increasing from 15 micrograms per day to 20 mcg at age 71. One cup of fortied 2% milk contains 2.9 mcg of vitamin D, compared to 14.2 mcg in 3 ounces of salmon.Vitamin D helps the body absorb calcium – another nutrient people need more of as they age. Women need 1,200 milligrams of calcium a day starting at age 51, according to federal dietary guidelines. Men need that much starting at age 71.Dueñas-Tanbonliong said calcium can be taken through supplements, but it's preferable to get it from foods such as low-fat or nonfat dairy, fortied orange juice or vegetables such as winter squash, spinach, edamame or leafy greens.While older adults don't need more vitamin B12 than younger adults, their bodies are less able to absorb it, and some medications can further reduce absorption. Because of this, the guidelines encourage older adults to eat enough protein, which contains B12, and foods that may be fortied with B12, such as breakfast cereals.Vitamin B12 can primarily be found in seafood, meat, dairy and eggs, and people are recommended to get 2.4 mcg starting at age 14.Hydration"It's never too late to make these improvements in your diet,"

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17Compared to younger adults, people 60 and older consume substantially fewer beverages and often fail to stay properly hydrated, the dietary guidelines say. One reason is that the ability to detect feelings of thirst declines as people age. Another may be that people resist consuming liquids because they have trouble with bladder control.But staying hydrated plays a critical role in helping the body digest food and absorb nutrients, and dehydration can be dangerous. The guidelines recommend older adults drink plenty of water and other unsweetened beverages, such as 100% fruit or vegetable juice and low-fat or fat-free milk or fortied soy beverages.Easier said than doneA USDA analysis of federal health data published in 2020 found less than half of adults in the U.S. age 71 and older met federal guidelines for healthy eating patterns, though men in this age group did a better job of meeting protein and dairy requirements than women. Overall, less than one-quarter of older adults met the requirements for vegetables, fruit and dairy.The ability to meet dietary requirements varied across income and racial and ethnic groups, the analysis found. Less than 10% of lower-income older adults met the recommendations for vegetables, and less than 30% met the recommendations for protein.Older Hispanic adults in the analysis better met the recommendations for fruit and grains, compared to their non-Hispanic white and Black peers. Half of older Hispanics were getting enough grain, and one-third were getting the recommended amount of fruit. In contrast, just one-third of older non-Hispanic white and Black adults were getting the recommended amount of grain, and one-sixth of these groups were getting enough fruit. Fruit and grains are high in ber – which can help protect against heart disease and diabetes, and can help lower cholesterol and promote weight loss – yet most adults in the U.S. don't eat enough of it, according to the dietary guidelines.Rates of food insecurity – dened as limited or uncertain access to adequate food – have increased among older adults in the past 20 years, reaching 9.3% of U.S. households that included an adult aged 65 or older in 2023, according to USDA data. And diet quality for this age group has fallen, a 2022 study in JAMA Network Open found.Dueñas-Tanbonliong said choosing foods from the Mediterranean-style eating pattern – which focuses on lean meats and sh, healthy fats from olive oil, whole grains, beans and legumes, low-fat dairy and lots of fruits and vegetables – provides all the vitamins and nutrients people need, regardless of age.Another diet known as DASH, short for Dietary Approaches to Stop Hypertension, scored the highest for promoting heart health, according to a 2023 scientic statement from the American Heart Association. It emphasizes non-starchy vegetables, fruits, whole grains and legumes and is low in salt, added sugar, tropical oil, alcohol and processed foods."It's never too late to make these improvements in your diet," Dueñas-Tanbonliong said.

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17Compared to younger adults, people 60 and older consume substantially fewer beverages and often fail to stay properly hydrated, the dietary guidelines say. One reason is that the ability to detect feelings of thirst declines as people age. Another may be that people resist consuming liquids because they have trouble with bladder control.But staying hydrated plays a critical role in helping the body digest food and absorb nutrients, and dehydration can be dangerous. The guidelines recommend older adults drink plenty of water and other unsweetened beverages, such as 100% fruit or vegetable juice and low-fat or fat-free milk or fortied soy beverages.Easier said than doneA USDA analysis of federal health data published in 2020 found less than half of adults in the U.S. age 71 and older met federal guidelines for healthy eating patterns, though men in this age group did a better job of meeting protein and dairy requirements than women. Overall, less than one-quarter of older adults met the requirements for vegetables, fruit and dairy.The ability to meet dietary requirements varied across income and racial and ethnic groups, the analysis found. Less than 10% of lower-income older adults met the recommendations for vegetables, and less than 30% met the recommendations for protein.Older Hispanic adults in the analysis better met the recommendations for fruit and grains, compared to their non-Hispanic white and Black peers. Half of older Hispanics were getting enough grain, and one-third were getting the recommended amount of fruit. In contrast, just one-third of older non-Hispanic white and Black adults were getting the recommended amount of grain, and one-sixth of these groups were getting enough fruit. Fruit and grains are high in ber – which can help protect against heart disease and diabetes, and can help lower cholesterol and promote weight loss – yet most adults in the U.S. don't eat enough of it, according to the dietary guidelines.Rates of food insecurity – dened as limited or uncertain access to adequate food – have increased among older adults in the past 20 years, reaching 9.3% of U.S. households that included an adult aged 65 or older in 2023, according to USDA data. And diet quality for this age group has fallen, a 2022 study in JAMA Network Open found.Dueñas-Tanbonliong said choosing foods from the Mediterranean-style eating pattern – which focuses on lean meats and sh, healthy fats from olive oil, whole grains, beans and legumes, low-fat dairy and lots of fruits and vegetables – provides all the vitamins and nutrients people need, regardless of age.Another diet known as DASH, short for Dietary Approaches to Stop Hypertension, scored the highest for promoting heart health, according to a 2023 scientic statement from the American Heart Association. It emphasizes non-starchy vegetables, fruits, whole grains and legumes and is low in salt, added sugar, tropical oil, alcohol and processed foods."It's never too late to make these improvements in your diet," Dueñas-Tanbonliong said.

Page 18

19SpotlightCommunityDR. SKYLAR MAYBERRY - MAYESDes Moines School Board and The Jacobson Institute at Grand View UniversityWhat inspires you to stay so engaged and active within your community?What inspires me to stay engaged and active within my community is the belief that education is one of the most powerful tools we have to create positive change. Whether it's through the work I do on the Des Moines School Board or through The Jacobson Institute at Grand View University, I’m inspired by the opportunity to make a meaningful difference in the lives of students and families. Seeing firsthand how access to quality education can transform lives keeps me motivated, and knowing that my efforts can help shape the future of our community is incredibly rewarding.What advice would you give to someone who is unsure how to start making a difference in their community?My advice would be to start by identifying what you’re passionate about. Whether it's education, housing, or food insecurity, find a cause that speaks to you. From there, look for opportunities to get involved, whether through volunteering, joining committees, or simply having conversations with others who share your interests. Start small, but stay consistent. Sometimes the most meaningful change begins with just one step. And don’t be afraid to ask questions, seek guidance, or collaborate with others. Building a supportive network of like-minded people can amplify your efforts and make a bigger impact in the long run.As we enter this new year, what excites you the most about the opportunities ahead?As we enter this new year, I’m most excited about the potential to continue building on the momentum we've already created in both education and community engagement. There's so much room for innovation, whether it’s through new programs, collaborations between organizations, or addressing the evolving needs of our community. I'm excited to explore new ways to inspire and support the next generation, and to continue fostering partnerships that drive positive change. The opportunities to make a real impact are endless, and that’s what keeps me energized and excited moving forward.Spotlight

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19SpotlightCommunityDR. SKYLAR MAYBERRY - MAYESDes Moines School Board and The Jacobson Institute at Grand View UniversityWhat inspires you to stay so engaged and active within your community?What inspires me to stay engaged and active within my community is the belief that education is one of the most powerful tools we have to create positive change. Whether it's through the work I do on the Des Moines School Board or through The Jacobson Institute at Grand View University, I’m inspired by the opportunity to make a meaningful difference in the lives of students and families. Seeing firsthand how access to quality education can transform lives keeps me motivated, and knowing that my efforts can help shape the future of our community is incredibly rewarding.What advice would you give to someone who is unsure how to start making a difference in their community?My advice would be to start by identifying what you’re passionate about. Whether it's education, housing, or food insecurity, find a cause that speaks to you. From there, look for opportunities to get involved, whether through volunteering, joining committees, or simply having conversations with others who share your interests. Start small, but stay consistent. Sometimes the most meaningful change begins with just one step. And don’t be afraid to ask questions, seek guidance, or collaborate with others. Building a supportive network of like-minded people can amplify your efforts and make a bigger impact in the long run.As we enter this new year, what excites you the most about the opportunities ahead?As we enter this new year, I’m most excited about the potential to continue building on the momentum we've already created in both education and community engagement. There's so much room for innovation, whether it’s through new programs, collaborations between organizations, or addressing the evolving needs of our community. I'm excited to explore new ways to inspire and support the next generation, and to continue fostering partnerships that drive positive change. The opportunities to make a real impact are endless, and that’s what keeps me energized and excited moving forward.Spotlight

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21SpotlightCommunityHASSAN ATARMALFresh Mediterranean ExpressFresh Mediterranean Express: A Journey of Passion and PerseveranceFor over a decade, Hassan has been bringing the flavors of the Mediterranean to Waukee, Iowa, through his restaurant, Fresh Mediterranean Express. However, his journey to becoming a successful restaurant owner was not a direct path—rather, it was one paved with passion, experience, and a desire to contribute to his community in a meaningful way.Before stepping into the culinary world, Hassan built a career in the financial industry as a home mortgage underwriter. While he found fulfillment in his work, he always felt there was something more he could do, not just for himself but for his community. His love for Mediterranean cuisine, combined with his and his wife’s passion for traveling, inspired him to turn a dream into reality. With some experience in the restaurant industry and a knack for cooking, Hassan spent months refining recipes and developing the concept that would become Fresh Mediterranean Express.In 2014, Hassan took a leap of faith and opened Fresh Mediterranean Express. Since then, it has been an incredibly rewarding experience, growing steadily over the years. The restaurant is not only a place to enjoy fresh, flavorful Mediterranean dishes but also a testament to the power of hard work, dedication, and community support.Beyond the restaurant, Hassan values family time and continuous learning. His six-month-old son now occupies much of his free time, bringing him immense joy. When he isn't spending time with family, he enjoys reading about industry trends to stay ahead of the curve and ensure that Fresh Mediterranean Express continues to offer the best experience to its customers.Competing in the Athene Black and Brown Business SummitHassan participated in the pitch competition sponsored by Bank of America last year at the Athene Black and Brown Business Summit. This competition provides a platform for entrepreneurs to present their business ideas to a panel of judges and a larger audience, demonstrating the value and potential success of their ventures.Preparing for the pitch required thorough planning, ensuring that his presentation effectively highlighted Fresh Mediterranean Express’s unique offerings, business model, and the problems it solves. Hassan emphasized the importance of a well-structured, concise pitch that clearly communicates key points within a limited timeframe. Passion and confidence, he noted, are essential to leaving a lasting impression on the judges.Reflecting on his experience, Hassan whose pitch got him third place found the competition to be a highly enriching opportunity. It was not just about winning but also about networking with like-minded entrepreneurs and gaining valuable feedback from industry leaders. The event reinforced his confidence in his business and provided financial support that he reinvested into Fresh Mediterranean Express.The Importance of Uplifting Minority-Owned BusinessesFor Hassan, the Athene Black and Brown Business Summit represents more than just an opportunity for individual entrepreneurs—it is a movement to support and celebrate business owners of color. He firmly believes that more initiatives like this should exist to provide resources, networking opportunities, and recognition for Black and Brown business owners. These events help strengthen the local economy and highlight the diverse contributions of entrepreneurs from underrepresented communities.Advice for Aspiring EntrepreneursHassan’s advice for aspiring business owners is clear: pursue your passion relentlessly but do so with careful planning. If an idea solves a real problem and you are fully committed to it, then go for it. However, he stresses the importance of due diligence—conducting thorough market research and being prepared to adapt along the way.“The market will dictate your success,” Hassan says. “If people respond positively, you know you’re onto something. But if not, don’t be afraid to tweak your

Page 21

21SpotlightCommunityHASSAN ATARMALFresh Mediterranean ExpressFresh Mediterranean Express: A Journey of Passion and PerseveranceFor over a decade, Hassan has been bringing the flavors of the Mediterranean to Waukee, Iowa, through his restaurant, Fresh Mediterranean Express. However, his journey to becoming a successful restaurant owner was not a direct path—rather, it was one paved with passion, experience, and a desire to contribute to his community in a meaningful way.Before stepping into the culinary world, Hassan built a career in the financial industry as a home mortgage underwriter. While he found fulfillment in his work, he always felt there was something more he could do, not just for himself but for his community. His love for Mediterranean cuisine, combined with his and his wife’s passion for traveling, inspired him to turn a dream into reality. With some experience in the restaurant industry and a knack for cooking, Hassan spent months refining recipes and developing the concept that would become Fresh Mediterranean Express.In 2014, Hassan took a leap of faith and opened Fresh Mediterranean Express. Since then, it has been an incredibly rewarding experience, growing steadily over the years. The restaurant is not only a place to enjoy fresh, flavorful Mediterranean dishes but also a testament to the power of hard work, dedication, and community support.Beyond the restaurant, Hassan values family time and continuous learning. His six-month-old son now occupies much of his free time, bringing him immense joy. When he isn't spending time with family, he enjoys reading about industry trends to stay ahead of the curve and ensure that Fresh Mediterranean Express continues to offer the best experience to its customers.Competing in the Athene Black and Brown Business SummitHassan participated in the pitch competition sponsored by Bank of America last year at the Athene Black and Brown Business Summit. This competition provides a platform for entrepreneurs to present their business ideas to a panel of judges and a larger audience, demonstrating the value and potential success of their ventures.Preparing for the pitch required thorough planning, ensuring that his presentation effectively highlighted Fresh Mediterranean Express’s unique offerings, business model, and the problems it solves. Hassan emphasized the importance of a well-structured, concise pitch that clearly communicates key points within a limited timeframe. Passion and confidence, he noted, are essential to leaving a lasting impression on the judges.Reflecting on his experience, Hassan whose pitch got him third place found the competition to be a highly enriching opportunity. It was not just about winning but also about networking with like-minded entrepreneurs and gaining valuable feedback from industry leaders. The event reinforced his confidence in his business and provided financial support that he reinvested into Fresh Mediterranean Express.The Importance of Uplifting Minority-Owned BusinessesFor Hassan, the Athene Black and Brown Business Summit represents more than just an opportunity for individual entrepreneurs—it is a movement to support and celebrate business owners of color. He firmly believes that more initiatives like this should exist to provide resources, networking opportunities, and recognition for Black and Brown business owners. These events help strengthen the local economy and highlight the diverse contributions of entrepreneurs from underrepresented communities.Advice for Aspiring EntrepreneursHassan’s advice for aspiring business owners is clear: pursue your passion relentlessly but do so with careful planning. If an idea solves a real problem and you are fully committed to it, then go for it. However, he stresses the importance of due diligence—conducting thorough market research and being prepared to adapt along the way.“The market will dictate your success,” Hassan says. “If people respond positively, you know you’re onto something. But if not, don’t be afraid to tweak your

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23Spotlightapproach or start fresh.” He encourages entrepreneurs to remain flexible, learn from failures, and stay passionate about their vision.Visit Fresh Mediterranean ExpressFor those eager to experience the delicious offerings of Fresh Mediterranean Express, Hassan invites customers to visit the restaurant, located at 15 Northeast Carefree Lane on Hickman Road in Waukee. The restaurant also offers catering services across the metro area. For more information, customers can reach out via email at info@eatfreshmed.com.Hassan’s journey is one of perseverance, dedication, and an unwavering commitment to his community. His success serves as an inspiration to aspiring entrepreneurs, proving that with passion and resilience, dreams can become reality.JOIN UNITED 55+JOIN UNITED 55+LIVEUNITEDBook BuddyA reading program that pairs volunteers with preschoolers for regular reading. The caring adult reads in person to the student at a local childcare center. You may pair up with a friend to share this weekly volunteer opportunity. Orientation & training provided.Power ReadVolunteer reading mentors are matched one-to-one with a student for about an hour each week and together they read and engage in conversation. Programs take place during the student’s lunch period at various Des Moines elementary schools. Orientation & training provided.Not New ShopCharity shop volunteers needed to Sort, size, and mark donated items according to suggested price list, using good judgment regarding discards. Assist customers with purchases, ring up sales, keep shop in order. Training provided.HOPE for the Holidays Donation DriveThe holidays are upon us! We are collecting cleaning products and gift cards for HOPE for Stable Families. This program works with families to set goals, remove barriers, and use available community resources to create long-term financial stability for them and their children. For information about the program or how to donate, visit https://www.unitedwaydm.org/hope-for-the-holidaysHoliday Helping HandLooking for ways to give back this holiday season? Check out United Way of Central Iowa’s Volunteer hub. Head to the Holiday Helping Hand Guide tab to see opportunities around Central Iowa. Check back often as opportunities will continually be added through the end of the year. Visit https://volunteer.unitedwaydm.org/need/ for more information.Current & UpcomingVolunteer OpportunitiesTo register, scan the QR codeor visit:unitedwaydm.org/united55 Contact, Lynne MelssenAmeriCorps Seniors Program Directorat lynne.melssen@unitedwaydm.orgor 515-246-6544 Many believe that a meaningful life is not complete without the fulfillment that comes from helping others. If you're ready to take your commitment to the community to the next level, while meeting new people and gaining new experiences, UNITED 55+ is for you!

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23Spotlightapproach or start fresh.” He encourages entrepreneurs to remain flexible, learn from failures, and stay passionate about their vision.Visit Fresh Mediterranean ExpressFor those eager to experience the delicious offerings of Fresh Mediterranean Express, Hassan invites customers to visit the restaurant, located at 15 Northeast Carefree Lane on Hickman Road in Waukee. The restaurant also offers catering services across the metro area. For more information, customers can reach out via email at info@eatfreshmed.com.Hassan’s journey is one of perseverance, dedication, and an unwavering commitment to his community. His success serves as an inspiration to aspiring entrepreneurs, proving that with passion and resilience, dreams can become reality.JOIN UNITED 55+JOIN UNITED 55+LIVEUNITEDBook BuddyA reading program that pairs volunteers with preschoolers for regular reading. The caring adult reads in person to the student at a local childcare center. You may pair up with a friend to share this weekly volunteer opportunity. Orientation & training provided.Power ReadVolunteer reading mentors are matched one-to-one with a student for about an hour each week and together they read and engage in conversation. Programs take place during the student’s lunch period at various Des Moines elementary schools. Orientation & training provided.Not New ShopCharity shop volunteers needed to Sort, size, and mark donated items according to suggested price list, using good judgment regarding discards. Assist customers with purchases, ring up sales, keep shop in order. Training provided.HOPE for the Holidays Donation DriveThe holidays are upon us! We are collecting cleaning products and gift cards for HOPE for Stable Families. This program works with families to set goals, remove barriers, and use available community resources to create long-term financial stability for them and their children. For information about the program or how to donate, visit https://www.unitedwaydm.org/hope-for-the-holidaysHoliday Helping HandLooking for ways to give back this holiday season? Check out United Way of Central Iowa’s Volunteer hub. Head to the Holiday Helping Hand Guide tab to see opportunities around Central Iowa. Check back often as opportunities will continually be added through the end of the year. Visit https://volunteer.unitedwaydm.org/need/ for more information.Current & UpcomingVolunteer OpportunitiesTo register, scan the QR codeor visit:unitedwaydm.org/united55 Contact, Lynne MelssenAmeriCorps Seniors Program Directorat lynne.melssen@unitedwaydm.orgor 515-246-6544 Many believe that a meaningful life is not complete without the fulfillment that comes from helping others. If you're ready to take your commitment to the community to the next level, while meeting new people and gaining new experiences, UNITED 55+ is for you!

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25Hello Urban Experience Magazine Readers, can you believe we have reached the rst quarter of 2025. I pray you are making progress with the goals you have set at the beginning of the year, and if you’ve gotten off track a little bit, let this be an encouragement to you to start again. This month, I want to talk about a topic that is taboo, but destroys marriages and families. This is the topic of Pornography. Pornography is a multi-billion-dollar industry. An industry that crosses all ages, races, ethnicities, genders, and religions. As a mental health counselor, I realize this is a major problem that won’t come out right away until my clients feel they are in a safe space, and they can openly share and discuss their struggles with pornography. Throughout my counseling practice this problem became more prevalent; with young boys, teens, grown men, married men, single men and even Pastors. I realized this was a major concern for my clients, I also realized I needed further training in this area. I wanted to help each client deal with this struggle. I would like to add that my ignorance from watching porn as a teen and as a young adult didn’t drive me down a pathway of addiction or continuous use, however knowing the dangers, destruction and addiction to viewing porn, my wisdom is to refrain from watching it at all. The consequences can take you down a very evil and wicked pathway that makes it very hard to turn away from. Mental HealthBE PORN FREE!Written by: Caleb Thomas, M.A. LMHC

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25Hello Urban Experience Magazine Readers, can you believe we have reached the rst quarter of 2025. I pray you are making progress with the goals you have set at the beginning of the year, and if you’ve gotten off track a little bit, let this be an encouragement to you to start again. This month, I want to talk about a topic that is taboo, but destroys marriages and families. This is the topic of Pornography. Pornography is a multi-billion-dollar industry. An industry that crosses all ages, races, ethnicities, genders, and religions. As a mental health counselor, I realize this is a major problem that won’t come out right away until my clients feel they are in a safe space, and they can openly share and discuss their struggles with pornography. Throughout my counseling practice this problem became more prevalent; with young boys, teens, grown men, married men, single men and even Pastors. I realized this was a major concern for my clients, I also realized I needed further training in this area. I wanted to help each client deal with this struggle. I would like to add that my ignorance from watching porn as a teen and as a young adult didn’t drive me down a pathway of addiction or continuous use, however knowing the dangers, destruction and addiction to viewing porn, my wisdom is to refrain from watching it at all. The consequences can take you down a very evil and wicked pathway that makes it very hard to turn away from. Mental HealthBE PORN FREE!Written by: Caleb Thomas, M.A. LMHC

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27I recognized the increased number of clients who had this problem, so I enrolled in a course to become a Sex and Porn Addictions Recovery Coach. Through my intensive learning I saw the dangers of porn including the physiological and psychological damage. God revealed to me how porn also causes spiritual damage. The spiritual damage includes allowing Satan to have access and once he has access you now have a spiritual battle to ght. Although contrary to many beliefs, you can’t ght Satan without rst being a believer in Jesus Christ and accepting him as your Lord and Savior, now keep in mind some of my clients who struggle in this area were already believers, accepted Jesus so what was their issue? They rst had to decide to nullify any agreements they may have knowingly or unknowingly made that opened the door for the enemy being porn. A lot of individuals whether believers in Christ or not have to make this decision. If they choose not to then Satan wins. Once they decide to make a decision to come out of agreement, they still have a spiritual battle, and you can’t win a spiritual battle without the word of God and the power of the Holy Spirit working within. Once an individual has a better understanding of the spiritual battle that is taking place, and understanding the battleeld is in the mind, you can become better equipped to win the battle. This also includes the psychological which is affecting or arising in the mind; related to the mental and emotional state of a person. Then the physiological which is related to the body’s functions and systems. So, watching porn can cause you to feel depressed and have anxiety, it can also cause you to lack and lose the sexual desire to be with your husband or wife. After completing my studies, God used me to help people struggling in this area and had me write a book, titled: Be Porn Free, after writing the book God had me to work with men struggling in this area and to establish Be Porn Free as a Ministry. This is a unique ministry because God has plans to use me to speak where this problem subsides the most which is in the church. This includes Pastors in the pulpit to the saints in the pews. Many in the congregations be it a denomination or non-denomination, porn is a struggle. The scripture we stand on is John 8:36 Who the Son Sets Free is Free Indeed. God desires to use this ministry to help Men, Women, Teens, and pre-teens who struggle with porn addiction to be set free in Jesus Name. As the Founder of the Be Porn Free Ministry, I provide individual counseling, and group counseling, which is separate from the Thomas and Associates private practice. If you need help in this area, I would ask for you to send an email to bepornfree2@gmail.com. I want to invite you to attend the rst Be Porn Free Speaking Tour on Saturday March 29, 2025. This event will not only be informative and impactful, but a safe space with love, support and encouragement in helping to provide tools to help you become porn free. For more details, please reach out to the email address above. Ladies don’t think I’ve forgotten about you, and please know there are plans for a future women’s event soon. As always if you need help regarding mental health counseling please reach out to our ofce. Blessings,Caleb Thomas M.A. LMHC319 206-0651caleb@thomasacc.comthomasacc.comThomas & Associates Counseling & Consulting Counseling with a God given purpose!

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27I recognized the increased number of clients who had this problem, so I enrolled in a course to become a Sex and Porn Addictions Recovery Coach. Through my intensive learning I saw the dangers of porn including the physiological and psychological damage. God revealed to me how porn also causes spiritual damage. The spiritual damage includes allowing Satan to have access and once he has access you now have a spiritual battle to ght. Although contrary to many beliefs, you can’t ght Satan without rst being a believer in Jesus Christ and accepting him as your Lord and Savior, now keep in mind some of my clients who struggle in this area were already believers, accepted Jesus so what was their issue? They rst had to decide to nullify any agreements they may have knowingly or unknowingly made that opened the door for the enemy being porn. A lot of individuals whether believers in Christ or not have to make this decision. If they choose not to then Satan wins. Once they decide to make a decision to come out of agreement, they still have a spiritual battle, and you can’t win a spiritual battle without the word of God and the power of the Holy Spirit working within. Once an individual has a better understanding of the spiritual battle that is taking place, and understanding the battleeld is in the mind, you can become better equipped to win the battle. This also includes the psychological which is affecting or arising in the mind; related to the mental and emotional state of a person. Then the physiological which is related to the body’s functions and systems. So, watching porn can cause you to feel depressed and have anxiety, it can also cause you to lack and lose the sexual desire to be with your husband or wife. After completing my studies, God used me to help people struggling in this area and had me write a book, titled: Be Porn Free, after writing the book God had me to work with men struggling in this area and to establish Be Porn Free as a Ministry. This is a unique ministry because God has plans to use me to speak where this problem subsides the most which is in the church. This includes Pastors in the pulpit to the saints in the pews. Many in the congregations be it a denomination or non-denomination, porn is a struggle. The scripture we stand on is John 8:36 Who the Son Sets Free is Free Indeed. God desires to use this ministry to help Men, Women, Teens, and pre-teens who struggle with porn addiction to be set free in Jesus Name. As the Founder of the Be Porn Free Ministry, I provide individual counseling, and group counseling, which is separate from the Thomas and Associates private practice. If you need help in this area, I would ask for you to send an email to bepornfree2@gmail.com. I want to invite you to attend the rst Be Porn Free Speaking Tour on Saturday March 29, 2025. This event will not only be informative and impactful, but a safe space with love, support and encouragement in helping to provide tools to help you become porn free. For more details, please reach out to the email address above. Ladies don’t think I’ve forgotten about you, and please know there are plans for a future women’s event soon. As always if you need help regarding mental health counseling please reach out to our ofce. Blessings,Caleb Thomas M.A. LMHC319 206-0651caleb@thomasacc.comthomasacc.comThomas & Associates Counseling & Consulting Counseling with a God given purpose!

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29Black women across the united states have made a profound impact on this nation, breaking barriers and paving the way for future generations. Urban experience magazine is proud to highlight the incredible women in our community who have been pioneers, leaders, and changemakers. Their achievements inspire others to pursue their dreams and create lasting change. To all the women who have made their mark—and continue to do so—thank you for your contributions and leadership.WOMEN'S HISTORY MONTHPICTURED ABOVE: DEIDRE DEJEARBLACKWOMENWHO HAVE SHAPED HISTORY IN IOWA1. RENEE HARDMAN: BREAKING BARRIERS IN BUSINESS AND LEADERSHIPRenee Hardman, current CEO of Lutheran Services of Iowa is a powerhouse in business, leadership, and public service. As the rst Black woman elected to the West Des Moines City Council, she has been a voice for diversity, equity, and inclusion in policymaking.Her career has spanned both corporate leadership and nonprot work, with a strong focus on empowering marginalized communities. Hardman has also served as CEO of Big Brothers Big Sisters of Central Iowa, where she has championed youth mentorship and leadership development programs. She continues to advocate for economic opportunities, social justice, and representation for Black professionals in Iowa.2. EDNA GRIFFIN: THE “ROSA PARKS OF IOWA”Edna Grin was a pioneering civil rights activist whose courage helped dismantle segregation in Iowa. In 1948, Grin led a lawsuit against the Katz Drug Store in Des Moines aer she and other Black patrons were denied service. Her activism and legal battle led to a successful ruling against the store, setting a precedent for civil rights advancements in the state.Grin’s work extended beyond this landmark case—she was deeply involved in voter registration eorts, protests, and political activism. Her legacy remains a symbol of resilience, courage, and the ght for racial justice in Iowa. Today, her contributions are honored with a Des Moines bridge named aer her, ensuring that her ght for equality is never forgotten.3. GERTRUDE RUSH: IOWA’S FIRST BLACK FEMALE LAWYERA legal pioneer, Gertrude Rush became Iowa’s rst Black female attorney in 1918, breaking racial and gender barriers in the legal profession. At a time when Black lawyers were oen excluded from mainstream legal organizations, she co-founded the National Bar Association (NBA) in 1925 aer being denied membership to the American Bar Association. The NBA continues to serve as a leading organization for Black attorneys nationwide.Beyond her work in law, Rush was a writer, community advocate, and dedicated mentor for young Black professionals. She was also active in civil rights initiatives and women’s organizations, ensuring greater access to justice and professional opportunities for marginalized groups. Her legacy lives on in the legal community, particularly among Black women in law.4. DEIDRE DEJEAR: A POLITICAL TRAILBLAZERDeidre DeJear, who is the President and CEO of Homes of Oakridge made history in 2018 when she became the rst Black woman to win a major-party nomination for a statewide oce in Iowa, running for Secretary of State. Although she did not win the election, her campaign was groundbreaking, highlighting issues of voter engagement, economic development, and small business support.A successful entrepreneur and advocate for small businesses, DeJear has worked tirelessly to empower

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29Black women across the united states have made a profound impact on this nation, breaking barriers and paving the way for future generations. Urban experience magazine is proud to highlight the incredible women in our community who have been pioneers, leaders, and changemakers. Their achievements inspire others to pursue their dreams and create lasting change. To all the women who have made their mark—and continue to do so—thank you for your contributions and leadership.WOMEN'S HISTORY MONTHPICTURED ABOVE: DEIDRE DEJEARBLACKWOMENWHO HAVE SHAPED HISTORY IN IOWA1. RENEE HARDMAN: BREAKING BARRIERS IN BUSINESS AND LEADERSHIPRenee Hardman, current CEO of Lutheran Services of Iowa is a powerhouse in business, leadership, and public service. As the rst Black woman elected to the West Des Moines City Council, she has been a voice for diversity, equity, and inclusion in policymaking.Her career has spanned both corporate leadership and nonprot work, with a strong focus on empowering marginalized communities. Hardman has also served as CEO of Big Brothers Big Sisters of Central Iowa, where she has championed youth mentorship and leadership development programs. She continues to advocate for economic opportunities, social justice, and representation for Black professionals in Iowa.2. EDNA GRIFFIN: THE “ROSA PARKS OF IOWA”Edna Grin was a pioneering civil rights activist whose courage helped dismantle segregation in Iowa. In 1948, Grin led a lawsuit against the Katz Drug Store in Des Moines aer she and other Black patrons were denied service. Her activism and legal battle led to a successful ruling against the store, setting a precedent for civil rights advancements in the state.Grin’s work extended beyond this landmark case—she was deeply involved in voter registration eorts, protests, and political activism. Her legacy remains a symbol of resilience, courage, and the ght for racial justice in Iowa. Today, her contributions are honored with a Des Moines bridge named aer her, ensuring that her ght for equality is never forgotten.3. GERTRUDE RUSH: IOWA’S FIRST BLACK FEMALE LAWYERA legal pioneer, Gertrude Rush became Iowa’s rst Black female attorney in 1918, breaking racial and gender barriers in the legal profession. At a time when Black lawyers were oen excluded from mainstream legal organizations, she co-founded the National Bar Association (NBA) in 1925 aer being denied membership to the American Bar Association. The NBA continues to serve as a leading organization for Black attorneys nationwide.Beyond her work in law, Rush was a writer, community advocate, and dedicated mentor for young Black professionals. She was also active in civil rights initiatives and women’s organizations, ensuring greater access to justice and professional opportunities for marginalized groups. Her legacy lives on in the legal community, particularly among Black women in law.4. DEIDRE DEJEAR: A POLITICAL TRAILBLAZERDeidre DeJear, who is the President and CEO of Homes of Oakridge made history in 2018 when she became the rst Black woman to win a major-party nomination for a statewide oce in Iowa, running for Secretary of State. Although she did not win the election, her campaign was groundbreaking, highlighting issues of voter engagement, economic development, and small business support.A successful entrepreneur and advocate for small businesses, DeJear has worked tirelessly to empower

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31minority-owned enterprises in Iowa. She co-founded a consulting rm that helps businesses access resources and funding, particularly those led by women and people of color.In 2022, she ran for governor of Iowa, once again breaking barriers and inspiring many to become more engaged in civic leadership. Her inuence continues to grow as she advocates for equity, access, and progressive policies across the state.5. A LEGACY THAT LIVES ONThe contributions of Renee Hardman, Edna Grin, Gertrude Rush, Deidre DeJear, have le an indelible mark on Iowa’s history. Their work in civil rights, law, education, politics, and business has paved the way for future generations of Black Iowans to lead, advocate, and innovate.As we reect on their achievements, we are reminded of the ongoing need for justice, equity, and representation. Their legacies continue to inspire those who seek to build a more inclusive and just Iowa for all. Know who to reach out to when you need help.There is hope.Call or text 988 or chat 988LifeLine.orgWe can stop HIV, Iowa—by making sure womenare part of the HIV conversation.In 2022, 19% of new HIV diagnoses in the U.S. were among women and 23% of all people living with HIV were women.Women are less likely to think they are at risk for HIV. Often, they don’t get the information they need about HIV or HIV prevention.Thankfully, there are steps all women can take to protect their health: • Get tested for HIV at least once in your lifetime. • Request HIV testing any time you get tested for other sexually transmitted infections (STIs). • Learn about and access the best HIV prevention tools for you! • If you’re living with HIV, connect to care and services to protect you and your partners’ health.Learn more & find free testing near you at stophiviowa.orgFREE ADMISSIONDESMOINESARTCENTER.ORGART OF ILLUSIONSkidsENTIRELY!SATURDAY, MARCH 15, 2025 / 11 AM – 3 PMStep into a world of wonder at this, free, family-friendly event that explores the fascinating world of optical illusions and artistic magic. Inspired by the Art Center’s Op Art: Abstract Illusion exhibition, join us for a day filled with interactive activities, performances, and artistic discoveries. MAGIC SHOW WITH MIKAYLA OZ 11:30 am & 1:30 pmYOUR BRAIN ON OP(TICAL ILLUSIONS) 12:30 & 2:30 pm Free; no registration required. Entirely Kids DayThis program is part of the Principal® Foundation Youth Learning and Engagement Initiative.Do you want to be on the cover or centerfold? Sponsor an edition of Urban Experience MaGazine!Contact us today: iaurbanmedia18@gmail.com

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31minority-owned enterprises in Iowa. She co-founded a consulting rm that helps businesses access resources and funding, particularly those led by women and people of color.In 2022, she ran for governor of Iowa, once again breaking barriers and inspiring many to become more engaged in civic leadership. Her inuence continues to grow as she advocates for equity, access, and progressive policies across the state.5. A LEGACY THAT LIVES ONThe contributions of Renee Hardman, Edna Grin, Gertrude Rush, Deidre DeJear, have le an indelible mark on Iowa’s history. Their work in civil rights, law, education, politics, and business has paved the way for future generations of Black Iowans to lead, advocate, and innovate.As we reect on their achievements, we are reminded of the ongoing need for justice, equity, and representation. Their legacies continue to inspire those who seek to build a more inclusive and just Iowa for all. Know who to reach out to when you need help.There is hope.Call or text 988 or chat 988LifeLine.orgWe can stop HIV, Iowa—by making sure womenare part of the HIV conversation.In 2022, 19% of new HIV diagnoses in the U.S. were among women and 23% of all people living with HIV were women.Women are less likely to think they are at risk for HIV. Often, they don’t get the information they need about HIV or HIV prevention.Thankfully, there are steps all women can take to protect their health: • Get tested for HIV at least once in your lifetime. • Request HIV testing any time you get tested for other sexually transmitted infections (STIs). • Learn about and access the best HIV prevention tools for you! • If you’re living with HIV, connect to care and services to protect you and your partners’ health.Learn more & find free testing near you at stophiviowa.orgFREE ADMISSIONDESMOINESARTCENTER.ORGART OF ILLUSIONSkidsENTIRELY!SATURDAY, MARCH 15, 2025 / 11 AM – 3 PMStep into a world of wonder at this, free, family-friendly event that explores the fascinating world of optical illusions and artistic magic. Inspired by the Art Center’s Op Art: Abstract Illusion exhibition, join us for a day filled with interactive activities, performances, and artistic discoveries. MAGIC SHOW WITH MIKAYLA OZ 11:30 am & 1:30 pmYOUR BRAIN ON OP(TICAL ILLUSIONS) 12:30 & 2:30 pm Free; no registration required. Entirely Kids DayThis program is part of the Principal® Foundation Youth Learning and Engagement Initiative.Do you want to be on the cover or centerfold? Sponsor an edition of Urban Experience MaGazine!Contact us today: iaurbanmedia18@gmail.com

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35Empowering Entrepreneurs: Inside Goldman Sachs 10,000 Small Business Program in IowaGoldman Sachs 10,000 Small Businesses (10KSB) program, established 15 years ago, has served over 16,000 small business owners nationwide, exceeding its original expectations. With a mission to promote economic development and job creation on both regional and national levels, the program provides small business owners with essential tools for long-term success.The program launched in Iowa in January 2019 as a statewide initiative hosted by Des Moines Area Community College (DMACC). Since its inception, 10KSB Iowa has produced over 300 graduates from various industries across the state. Collectively, these graduates generate more than $380 million in annual revenue and employ over 4,000 individuals, significantly contributing to the state’s economy.Goldman Sachs 10KSB is a 12-week program designed to help address key challenges faced by small business owners during growth phases. The curriculum covers vital topics to running a small business, including financial management, negotiation strategies, and marketing. As small businesses play a crucial role in Iowa’s economic landscape, the program fosters growth by providing a dynamic and innovative learning environment.The program employs a comprehensive approach to equip participants with the resources needed to drive job creation and stimulate local economies. This includes:1. Business Education – A thorough curriculumtailored to real-world business challenges theparticipating small business owners are facing.2. Access to Capital – Guidance on securingfunding to fuel business expansion and loansthrough select Community DevelopmentFinancial Institutions.3. A Network of Support – An expansive networkof like-minded peers and alumni for continuedcollaboration and support.Each fall and spring, approximately 30 business owners are selected to participate in the cohort-based learning experience. The cohort model facilitates peer learning and resource sharing by bringing together entrepreneurs with similar experiences and goals.Participants acquire practical skills to propel their businesses forward and develop a strategic, actionable growth plan with the help of a one-on-one business advisor. Offered at no cost, the program provides a best-in-class curriculum that can be applied immediately. Throughout the program, participants are supported by expert faculty, experienced business advisors, and their cohort peers.Iowa’s program follows a hybrid format, with in-person sessions during the first and last weeks and virtual meetings during the intervening weeks. This structure ensures accessibility for small business owners across the state.Administered by DMACC, the program is a collaborative effort involving 15 community colleges in Iowa. This partnership creates a robust statewide network of business leaders and community resources. Additionally, participants are introduced to various state-level resources, ensuring comprehensive support for businesses at different stages of development.Iowa’s statewide format is a unique feature of the program, offering an unparalleled opportunity for small business owners aiming to advance their vision. Upon graduation, alumni gain access to an extensive local and national alumni network, fostering ongoing collaboration and support.Is Your Business Ready? The 10KSB program is designed for business owners passionate about growing their business and creating jobs in their communities. Its curriculum emphasizes strategies for scaling operations, making it suitable for entrepreneurs with a common growth goal. To qualify, applicants must meet the following criteria:• Be the owner or co-owner of a business that hasbeen operational for at least two years.• Business revenues of at least $75,000 in themost recent fiscal year• Minimum of 2 employees (including the owner)There are no upper limits on revenue or employeecount, and the program welcomes participantsfrom various industries, including non-profits. Theinitial application involves a brief set of questionsto determine eligibility. If eligible, a dedicatedlocal team in Iowa is available to assist applicantsthroughout the remaining process, ensuring asmooth experience.Program ImpactGoldman Sachs tracks the progress of program graduates for up to three years post-completion to assess long-term impact and adapt to changing economic conditions. Key results include:•44% of participants reported adding jobswithin six months of graduation.• 66% experienced revenue growth within sixmonths of completing the program.• 89% felt more confident in their core businessmanagement skills.•85% of alumni engaged in collaborativeactivities with fellow graduates.The Goldman Sachs 10,000 Small Businesses program in Iowa continues to play a pivotal role in driving economic growth by empowering small business owners with the tools, resources, and networks they need to succeed.What's Next?If you're a small business owner in Iowa and ready to grow, consider applying to the Goldman Sachs 10,000 Small Businesses program. The initial application takes less than 15 minutes to complete. To get started or learn more, visit 10ksbapply.com or contact the local Iowa team for assistance at Iowa10KSB@dmacc.edu. Take advantage of this unique opportunity to join a thriving community of entrepreneurs and elevate your business to new heights.

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35Empowering Entrepreneurs: Inside Goldman Sachs 10,000 Small Business Program in IowaGoldman Sachs 10,000 Small Businesses (10KSB) program, established 15 years ago, has served over 16,000 small business owners nationwide, exceeding its original expectations. With a mission to promote economic development and job creation on both regional and national levels, the program provides small business owners with essential tools for long-term success.The program launched in Iowa in January 2019 as a statewide initiative hosted by Des Moines Area Community College (DMACC). Since its inception, 10KSB Iowa has produced over 300 graduates from various industries across the state. Collectively, these graduates generate more than $380 million in annual revenue and employ over 4,000 individuals, significantly contributing to the state’s economy.Goldman Sachs 10KSB is a 12-week program designed to help address key challenges faced by small business owners during growth phases. The curriculum covers vital topics to running a small business, including financial management, negotiation strategies, and marketing. As small businesses play a crucial role in Iowa’s economic landscape, the program fosters growth by providing a dynamic and innovative learning environment.The program employs a comprehensive approach to equip participants with the resources needed to drive job creation and stimulate local economies. This includes:1. Business Education – A thorough curriculumtailored to real-world business challenges theparticipating small business owners are facing.2. Access to Capital – Guidance on securingfunding to fuel business expansion and loansthrough select Community DevelopmentFinancial Institutions.3. A Network of Support – An expansive networkof like-minded peers and alumni for continuedcollaboration and support.Each fall and spring, approximately 30 business owners are selected to participate in the cohort-based learning experience. The cohort model facilitates peer learning and resource sharing by bringing together entrepreneurs with similar experiences and goals.Participants acquire practical skills to propel their businesses forward and develop a strategic, actionable growth plan with the help of a one-on-one business advisor. Offered at no cost, the program provides a best-in-class curriculum that can be applied immediately. Throughout the program, participants are supported by expert faculty, experienced business advisors, and their cohort peers.Iowa’s program follows a hybrid format, with in-person sessions during the first and last weeks and virtual meetings during the intervening weeks. This structure ensures accessibility for small business owners across the state.Administered by DMACC, the program is a collaborative effort involving 15 community colleges in Iowa. This partnership creates a robust statewide network of business leaders and community resources. Additionally, participants are introduced to various state-level resources, ensuring comprehensive support for businesses at different stages of development.Iowa’s statewide format is a unique feature of the program, offering an unparalleled opportunity for small business owners aiming to advance their vision. Upon graduation, alumni gain access to an extensive local and national alumni network, fostering ongoing collaboration and support.Is Your Business Ready? The 10KSB program is designed for business owners passionate about growing their business and creating jobs in their communities. Its curriculum emphasizes strategies for scaling operations, making it suitable for entrepreneurs with a common growth goal. To qualify, applicants must meet the following criteria:• Be the owner or co-owner of a business that hasbeen operational for at least two years.• Business revenues of at least $75,000 in themost recent fiscal year• Minimum of 2 employees (including the owner)There are no upper limits on revenue or employeecount, and the program welcomes participantsfrom various industries, including non-profits. Theinitial application involves a brief set of questionsto determine eligibility. If eligible, a dedicatedlocal team in Iowa is available to assist applicantsthroughout the remaining process, ensuring asmooth experience.Program ImpactGoldman Sachs tracks the progress of program graduates for up to three years post-completion to assess long-term impact and adapt to changing economic conditions. Key results include:•44% of participants reported adding jobswithin six months of graduation.• 66% experienced revenue growth within sixmonths of completing the program.• 89% felt more confident in their core businessmanagement skills.•85% of alumni engaged in collaborativeactivities with fellow graduates.The Goldman Sachs 10,000 Small Businesses program in Iowa continues to play a pivotal role in driving economic growth by empowering small business owners with the tools, resources, and networks they need to succeed.What's Next?If you're a small business owner in Iowa and ready to grow, consider applying to the Goldman Sachs 10,000 Small Businesses program. The initial application takes less than 15 minutes to complete. To get started or learn more, visit 10ksbapply.com or contact the local Iowa team for assistance at Iowa10KSB@dmacc.edu. Take advantage of this unique opportunity to join a thriving community of entrepreneurs and elevate your business to new heights.

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37Goldman Sachs Alumni HighlightsKourtney Perry Ladie Lex Scented Candles, Des Moines Ladie Lex Scented Candles offers handcrafted aromatherapy products and wellness essentials designed to promote relaxation and self-care. How were you initially introduced to 10KSB and what drew you to applying?I am an alumni of the One Million Black Women: Black In Business program and was introduced to the 10KSB program during my class. What were some of your biggest takeaways from the program and how did you apply them directly to your business? Two of the key takeaways from the 10KSB program were gaining valuable insights into risk assessment and identifying growth opportunities for our business. In 2025, we are embarking on a significant transition to operate as a fully mobile boutique, and the course materials provided me with the tools to create a strategic plan aligned with our mission to expand. Also, as a company specializing in handcrafted flammable products, ensuring the safety of our operations and our customers was a top priority, and the program helped us solidify the necessary components to achieve this.For others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about?The most important factor when accepting to take on this class for your development is to review the course dates with your calendar. You do not want to miss any of the information provided and you want to be able to be present in class with no distractions. This is hard when you are managing a business but at the end of class you will be so happy you were there. Also, take the time to research everything about your business. You will be in a group of people and an advisor to bounce every idea that you have to get the feedback you will need to make decisions. After you graduate you are in for life. There is an entire group of people that you will get to connect with. Do you have any final words of advice or thoughts about 10KSB for your fellow small business owners? If you dream it, then make it happen. I am a firm believer that a lot of people are meant to be the CEO of their own company. That person could be you and I want you to believe that you can do it. If you are already the CEO of your own company, I want you to never give up! I know it is hard and draining but in order to get to the end of the tunnel of your dreams, you must stay the course! Blanca Plascencia El Fogon Mexican Restaurants, El Guacamole and San Miguel Modern Mexican Eatery; West Des Moines, Waukee and Des MoinesOur restaurants offer authentic and unique Mexican food. What were some of your biggest takeaways from the program and how did you apply them directly to your business? Everything felt like a takeaway! But what I appreciated the most was that we worked directly on my business, using my real numbers. For me, all of this felt like a massive project that I kept postponing to a distant future because it was overwhelming to think about all the things I needed to do to improve my business. However, the program was so well-structured that it made it easy to break down each topic and work on them step by step. It wasn’t as difficult as I had imagined—I just needed guidance, direction, expertise, and, most importantly, the inputs from other amazing business owners who were completely open and willing to help in every way.What have been some highs and lows for your business as you have grown? Was there a particular lesson from 10KSB that helped you reach a milestone or face a challenge? There have definitely been many highs and lows along the way! One of the most exciting moments is when I learn something new, we implement it, and it works. On the other hand, the lows come when it doesn’t work. We’ve had countless opportunities for improvement as we’ve learned from trying different approaches that didn’t always succeed.However, every mistake has been a valuable lesson, reminding us that the journey is about continuous learning and growth. When we look back at how far we’ve come, everything we’re currently working on, and all the exciting opportunities ahead, we realize that every challenge has been worth itKourtney Perry Ladie Lex Scented Candles, Des Moines

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37Goldman Sachs Alumni HighlightsKourtney Perry Ladie Lex Scented Candles, Des Moines Ladie Lex Scented Candles offers handcrafted aromatherapy products and wellness essentials designed to promote relaxation and self-care. How were you initially introduced to 10KSB and what drew you to applying?I am an alumni of the One Million Black Women: Black In Business program and was introduced to the 10KSB program during my class. What were some of your biggest takeaways from the program and how did you apply them directly to your business? Two of the key takeaways from the 10KSB program were gaining valuable insights into risk assessment and identifying growth opportunities for our business. In 2025, we are embarking on a significant transition to operate as a fully mobile boutique, and the course materials provided me with the tools to create a strategic plan aligned with our mission to expand. Also, as a company specializing in handcrafted flammable products, ensuring the safety of our operations and our customers was a top priority, and the program helped us solidify the necessary components to achieve this.For others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about?The most important factor when accepting to take on this class for your development is to review the course dates with your calendar. You do not want to miss any of the information provided and you want to be able to be present in class with no distractions. This is hard when you are managing a business but at the end of class you will be so happy you were there. Also, take the time to research everything about your business. You will be in a group of people and an advisor to bounce every idea that you have to get the feedback you will need to make decisions. After you graduate you are in for life. There is an entire group of people that you will get to connect with. Do you have any final words of advice or thoughts about 10KSB for your fellow small business owners? If you dream it, then make it happen. I am a firm believer that a lot of people are meant to be the CEO of their own company. That person could be you and I want you to believe that you can do it. If you are already the CEO of your own company, I want you to never give up! I know it is hard and draining but in order to get to the end of the tunnel of your dreams, you must stay the course! Blanca Plascencia El Fogon Mexican Restaurants, El Guacamole and San Miguel Modern Mexican Eatery; West Des Moines, Waukee and Des MoinesOur restaurants offer authentic and unique Mexican food. What were some of your biggest takeaways from the program and how did you apply them directly to your business? Everything felt like a takeaway! But what I appreciated the most was that we worked directly on my business, using my real numbers. For me, all of this felt like a massive project that I kept postponing to a distant future because it was overwhelming to think about all the things I needed to do to improve my business. However, the program was so well-structured that it made it easy to break down each topic and work on them step by step. It wasn’t as difficult as I had imagined—I just needed guidance, direction, expertise, and, most importantly, the inputs from other amazing business owners who were completely open and willing to help in every way.What have been some highs and lows for your business as you have grown? Was there a particular lesson from 10KSB that helped you reach a milestone or face a challenge? There have definitely been many highs and lows along the way! One of the most exciting moments is when I learn something new, we implement it, and it works. On the other hand, the lows come when it doesn’t work. We’ve had countless opportunities for improvement as we’ve learned from trying different approaches that didn’t always succeed.However, every mistake has been a valuable lesson, reminding us that the journey is about continuous learning and growth. When we look back at how far we’ve come, everything we’re currently working on, and all the exciting opportunities ahead, we realize that every challenge has been worth itKourtney Perry Ladie Lex Scented Candles, Des Moines

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39Blanca Plascencia El Fogon Mexican Restaurants, El Guacamole and San Miguel Modern Mexican Eatery; West Des Moines, Waukee and Des MoinesFor others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about? I actually knew beforehand that it was going to be a lot of work—and intense work! But the program was so well-organized that it didn’t feel overwhelming.One thing I didn’t expect was how much it would help me overcome self-doubt. I often experience imposter syndrome and tend to underestimate myself. Through this program, and thanks to the incredible connections I made, I now see myself in a much better position. I realized that I’m doing better than I thought, which has motivated me to keep moving forward, to keep learning, and, most importantly, to encourage others to take this journey as wellDo you have any final words of advice or thoughts about 10KSB for your fellow small business owners? There’s so much that can be said about entrepreneurship and the “why,” but the truth is, you’ll never regret pursuing something you put your heart and soul into. It might not always go as planned—it can go bad, or it can go great—but every experience is an opportunity to learn and grow.Be persistent and committed to making things work. The more knowledge you gain and the stronger your network of friends and connections becomes, the more you’ll have people you can rely on. As long as you keep working and moving forward, things can only get better.You’ll fall in love with the results, and you’ll be amazed at everything you’re capable of achieving. Believe in yourself, and take that first step.Natasha Ratli Ratli Real Estate Group, Des MoinesWe are a residential and commercial real estate group.How were you initially introduced to 10KSB and what drew you to applying?Several colleagues mentioned how the program contributed to their success, and after a consultation with the program chair I saw it as a good fit to help scale my business.What were some of your biggest takeaways from the program and how did you apply them directly to your business? Creating a business plan strategy was immensely helpful, and connecting your non-profit/charitable efforts to your business strategy was eye-opening. Giving back is one of our core values; combining the two was genius.What have been some highs and lows for your business as you have grown? Was there a particular lesson from 10KSB that helped you reach a milestone or face a challenge? Staffing challenges are common in small businesses, but they allow you to reevaluate your hiring strategies and needs. The highs for us were streamlining our processes so we could increase our core services and add new services to our clients, which has received a great response.For others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about?To get the most out of this program you really have to set aside the recommended hours to do the assignments and for the presentation at the end. This will help you to effectively implement the strategies in real time. Do you have any final words of advice or thoughts about 10KSB for your fellow small business owners? This is an outstanding program to set yourself apart from other business owners. They truly support you during the course and in the Alumni sector to consistently provide you with resources to grow your business.Natasha Ratli Ratli Real Estate Group, Des Moines

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39Blanca Plascencia El Fogon Mexican Restaurants, El Guacamole and San Miguel Modern Mexican Eatery; West Des Moines, Waukee and Des MoinesFor others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about? I actually knew beforehand that it was going to be a lot of work—and intense work! But the program was so well-organized that it didn’t feel overwhelming.One thing I didn’t expect was how much it would help me overcome self-doubt. I often experience imposter syndrome and tend to underestimate myself. Through this program, and thanks to the incredible connections I made, I now see myself in a much better position. I realized that I’m doing better than I thought, which has motivated me to keep moving forward, to keep learning, and, most importantly, to encourage others to take this journey as wellDo you have any final words of advice or thoughts about 10KSB for your fellow small business owners? There’s so much that can be said about entrepreneurship and the “why,” but the truth is, you’ll never regret pursuing something you put your heart and soul into. It might not always go as planned—it can go bad, or it can go great—but every experience is an opportunity to learn and grow.Be persistent and committed to making things work. The more knowledge you gain and the stronger your network of friends and connections becomes, the more you’ll have people you can rely on. As long as you keep working and moving forward, things can only get better.You’ll fall in love with the results, and you’ll be amazed at everything you’re capable of achieving. Believe in yourself, and take that first step.Natasha Ratli Ratli Real Estate Group, Des MoinesWe are a residential and commercial real estate group.How were you initially introduced to 10KSB and what drew you to applying?Several colleagues mentioned how the program contributed to their success, and after a consultation with the program chair I saw it as a good fit to help scale my business.What were some of your biggest takeaways from the program and how did you apply them directly to your business? Creating a business plan strategy was immensely helpful, and connecting your non-profit/charitable efforts to your business strategy was eye-opening. Giving back is one of our core values; combining the two was genius.What have been some highs and lows for your business as you have grown? Was there a particular lesson from 10KSB that helped you reach a milestone or face a challenge? Staffing challenges are common in small businesses, but they allow you to reevaluate your hiring strategies and needs. The highs for us were streamlining our processes so we could increase our core services and add new services to our clients, which has received a great response.For others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about?To get the most out of this program you really have to set aside the recommended hours to do the assignments and for the presentation at the end. This will help you to effectively implement the strategies in real time. Do you have any final words of advice or thoughts about 10KSB for your fellow small business owners? This is an outstanding program to set yourself apart from other business owners. They truly support you during the course and in the Alumni sector to consistently provide you with resources to grow your business.Natasha Ratli Ratli Real Estate Group, Des Moines

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41Mugisha GloireUnited We March Forward, Cedar RapidsUnited We March Forward (UWMF) is a nonprofit organization dedicated to empowering refugees and immigrants through programs such as driver's education, English classes, refugee resettlement support, urban gardening, and three food pantries serving over 5,000 individuals.What were some of your biggest takeaways from the program and how did you apply them directly to your business? The program provided structure and a strategic outlook on both starting and scaling a business. One of the most valuable lessons I took away was financial literacy—understanding that numbers tell the story of an organization. I gained the ability to analyze financials, identify inefficiencies, and plan for sustainability. The 10KSB program also reinforced the importance of bold, innovative thinking.For others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about? I 100% encourage anyone considering 10KSB to apply. The program affirmed that it’s okay to be ambitious, to take risks, and to have "out-of-this-world" ideas. It helped me refine my vision and gave me the financial knowledge necessary to make informed decisions. The unexpected benefit was the confidence it instilled in me—allowing me to embrace my role as a leader and innovator.BE INFORMEDBE AN ADVOCATESURVIVEWhy is Cardiovascular Genetic Screening Important?Everyone has a heart: Take Care of Yours & Live Your Best Life!More than 1 in every 200 people have an inherited heart disease.Inherited heart diseases are the leading causes of sudden death in young people.Inherited gene abnormality does not automatically result in heart disease. Knowing your risk can help you understand and manage your health.! ! !Learn your risk for heart diseaseIf any family member experienced heart disease or any of the below health issues, consider genetic and clinical screening.Benefits of Genetic & Clinical ScreeningHeart failure (younger than 60 years old)Implantable cardioverter defibrillator (ICD) or pacemaker implant (younger than 50 years old)Heart transplant (younger than 60 years old)Unexplained seizures or seizures with normal neurological evaluationUnexplained cardiac arrest(s) or sudden deathExercise intoleranceSudden infant death syndrome (SIDS)Untreated LDL (low-density lipoprotein) known as bad cholesterol ≥ 190Multiple family members with congenital heart defectsWest African Ancestry in your familyDiagnosed with carpel tunnel syndromeDetect heart disease that did not show up in routine health exams. Early detection may prevent heart complications.Make informed decisions about heart health, including treament options.Help identify the cause of a heart condition or other health issues.Educate family members who may be at risk of heart disease.Learn about the chance that a pregnancy will lead to genetic condition.The average cost of genetic testing is $250The average out-of-pocket cost is $100This work was supported through theMIHF HealthConnect Fellowship.Upcoming Virtual Info Sessions• Wednesday, March 26, 2pm• Thursday, April 3, 9 am• Tuesday, April 15, 11 am• Wednesday, April 30, 1 pm• Friday, May 9, 9 am• Friday, May 16, 12 pm• Thursday, May 22, 2 pmRegister to attend at www.iowa10ksb.com

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41Mugisha GloireUnited We March Forward, Cedar RapidsUnited We March Forward (UWMF) is a nonprofit organization dedicated to empowering refugees and immigrants through programs such as driver's education, English classes, refugee resettlement support, urban gardening, and three food pantries serving over 5,000 individuals.What were some of your biggest takeaways from the program and how did you apply them directly to your business? The program provided structure and a strategic outlook on both starting and scaling a business. One of the most valuable lessons I took away was financial literacy—understanding that numbers tell the story of an organization. I gained the ability to analyze financials, identify inefficiencies, and plan for sustainability. The 10KSB program also reinforced the importance of bold, innovative thinking.For others considering applying, is there anything you wish you knew beforehand or unexpected benefits you didn’t know about? I 100% encourage anyone considering 10KSB to apply. The program affirmed that it’s okay to be ambitious, to take risks, and to have "out-of-this-world" ideas. It helped me refine my vision and gave me the financial knowledge necessary to make informed decisions. The unexpected benefit was the confidence it instilled in me—allowing me to embrace my role as a leader and innovator.BE INFORMEDBE AN ADVOCATESURVIVEWhy is Cardiovascular Genetic Screening Important?Everyone has a heart: Take Care of Yours & Live Your Best Life!More than 1 in every 200 people have an inherited heart disease.Inherited heart diseases are the leading causes of sudden death in young people.Inherited gene abnormality does not automatically result in heart disease. Knowing your risk can help you understand and manage your health.! ! !Learn your risk for heart diseaseIf any family member experienced heart disease or any of the below health issues, consider genetic and clinical screening.Benefits of Genetic & Clinical ScreeningHeart failure (younger than 60 years old)Implantable cardioverter defibrillator (ICD) or pacemaker implant (younger than 50 years old)Heart transplant (younger than 60 years old)Unexplained seizures or seizures with normal neurological evaluationUnexplained cardiac arrest(s) or sudden deathExercise intoleranceSudden infant death syndrome (SIDS)Untreated LDL (low-density lipoprotein) known as bad cholesterol ≥ 190Multiple family members with congenital heart defectsWest African Ancestry in your familyDiagnosed with carpel tunnel syndromeDetect heart disease that did not show up in routine health exams. Early detection may prevent heart complications.Make informed decisions about heart health, including treament options.Help identify the cause of a heart condition or other health issues.Educate family members who may be at risk of heart disease.Learn about the chance that a pregnancy will lead to genetic condition.The average cost of genetic testing is $250The average out-of-pocket cost is $100This work was supported through theMIHF HealthConnect Fellowship.Upcoming Virtual Info Sessions• Wednesday, March 26, 2pm• Thursday, April 3, 9 am• Tuesday, April 15, 11 am• Wednesday, April 30, 1 pm• Friday, May 9, 9 am• Friday, May 16, 12 pm• Thursday, May 22, 2 pmRegister to attend at www.iowa10ksb.com

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43Jane Wong Pushcart Prize Recipient Ross GayWinner National Book Critics Circle AwardKelsey BigelowAmazon Best-Seller in Family Poetry Vince Gotera, Ph.D. Newest Iowa Poet LaureateApril 4 & 5, 2025 FREE & FUN!COME FOR SOME OR STAY FOR ALL!Fabulous & FREE Friday April 4, 7:00 p.m. Meet star-power nationally celebrated poets performing at Grand View University’s Viking Theater SLAM State Finals Saturday April 5, 7:00 p.m. Attend FREE and cheer Iowa’s contest winner on to National competition FUN details at poetryamp.orgRILEY FAMILY FUNDRUSTY HUBBELL FAMILY FUND Our Mission of Amplifying Poetry is made possible by generous support from:Urban Experience Magazine Article for Publication March 2025 – Near Poetry Palooza Full Page Ad For More Information about this article, contact Pat Boddy, patriciaboddy@gmail.com or call 515-669-1099With themes of gratitude, local foods and the need for community and healing, Poetry Palooza 2025 brings together some of the nation’s top published poets and Iowa slam finalists to create an exciting weekend of advocacy and reflection. Come for some or stay for all of the April 4-5 FREE activities at Viking Theater at Grand View University in Des Moines. Details below – but you can also find out more information at poetryamp.org.Poetry Palooza volunteers work year-round hosting events, performances, workshops and educational programming to amplify the many benefits of poets and poetry. Watch for information in the future about poetry pop-ups like Poetry & Pie in the Park, or the Favorite Poem Project. The “main event” is a weekend each April (National Poetry Month) to both celebrate poetry and substantially further its positive impacts on Iowa residents.The Poetry Palooza weekend concludes at 7 p.m. on Saturday April 5 with the Iowa Poetry Association (IPA) Poetry Slam Finals. IPA hosts an annual poetry slam that consists of qualifying slams across the state and invites the top poets from each qualifier to compete at state finals. The winner of the IPA Poetry Slam Finals will win a cash prize, publication in Lyrical Iowa, and a registered spot in the BlackBerry Peach National Poetry Slam as the Iowa representative. The weekend launches (following a series of student workshops and a welcome reception) with the dynamic energy of our invited poets reading and performing their work at 7 p.m. Friday April 4 (again, at Viking Theater on the Grand View campus): Ross Gay has authored four books of poetry including the Catalog of Unabashed Gratitude - winner of the National Book Critics Circle Award and the 2016 Kingsley Tufts Poetry Award. His 2019 Book of Delights was a New York Times bestseller and The Book of (More) Delights was released in September of 2023. This professor, community orchard advocate and frequent guest on National Public Radio comes to us from Philly and most recently Indiana. Jane Wong – poet, visual artist, performer and creative writing prof has authored two books of poetry How Not to Be Afraid of Everything and Overpour. Her awards include the Pushcart Prize and fellowships and residencies from the U.S. Fulbright Program, Artist Trust, Harvard’s Woodberry Poetry Room and many, many more. She visits us from Washington State. Vince Gotera – Iowa’s Poet Laureate is Professor Emeritus of English at the University of Northern Iowa where he taught creative writing and literature for almost 30 years. His awards include a Creative Writing Fellowship in Poetry from the National Endowment for the Arts, the Global Filipino Literary Award in Poetry, the Veterans Writing Prize, the Academy of American Poets Prize and more. His latest collection Dragons & Rayguns has been called “deeply immersive.”Kelsey Bigelow serves as a mental health poet sharing this therapeutic tool with audiences of all ages across the world. Based in Des Moines, she is the author of four poetry projects. Her latest book Far From Broken is an Amazon family best seller. As a performer, she has worked with the Mayo Clinic, Planned Parenthood, National Alliance on Mental Illness (NAMI) and more. She’s the founder of the Des Moines Poetry Workshop and chairs the IPA Poetry Slam among other poetry-and-slam inspired leadership roles. Come and enjoy these free performances and if you want to connect with your inner poet, take in some of the free workshops on Saturday. Our invited poets will lead workshops about the poetry of food, poetry as a coping tool, rapid fire writing prompts, and more. Whether you would be writing your first or latest poem, you will find ample opportunities to encounter the joy of poetry, engage in a vibrant community, gain new perspectives and reflect on your own life story. Find more about these exciting and yes, again, FREE series of events at poetryamp.org.“Poetry is like a window for a nosey neighbor – offering much needed perspective.”- Deidre DeJear, President and CEO of OakridgeNeighborhood2025 Favorite Poem Project, Poetry Palooza andCultureALL

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43Jane Wong Pushcart Prize Recipient Ross GayWinner National Book Critics Circle AwardKelsey BigelowAmazon Best-Seller in Family Poetry Vince Gotera, Ph.D. Newest Iowa Poet LaureateApril 4 & 5, 2025 FREE & FUN!COME FOR SOME OR STAY FOR ALL!Fabulous & FREE Friday April 4, 7:00 p.m. Meet star-power nationally celebrated poets performing at Grand View University’s Viking Theater SLAM State Finals Saturday April 5, 7:00 p.m. Attend FREE and cheer Iowa’s contest winner on to National competition FUN details at poetryamp.orgRILEY FAMILY FUNDRUSTY HUBBELL FAMILY FUND Our Mission of Amplifying Poetry is made possible by generous support from:Urban Experience Magazine Article for Publication March 2025 – Near Poetry Palooza Full Page Ad For More Information about this article, contact Pat Boddy, patriciaboddy@gmail.com or call 515-669-1099With themes of gratitude, local foods and the need for community and healing, Poetry Palooza 2025 brings together some of the nation’s top published poets and Iowa slam finalists to create an exciting weekend of advocacy and reflection. Come for some or stay for all of the April 4-5 FREE activities at Viking Theater at Grand View University in Des Moines. Details below – but you can also find out more information at poetryamp.org.Poetry Palooza volunteers work year-round hosting events, performances, workshops and educational programming to amplify the many benefits of poets and poetry. Watch for information in the future about poetry pop-ups like Poetry & Pie in the Park, or the Favorite Poem Project. The “main event” is a weekend each April (National Poetry Month) to both celebrate poetry and substantially further its positive impacts on Iowa residents.The Poetry Palooza weekend concludes at 7 p.m. on Saturday April 5 with the Iowa Poetry Association (IPA) Poetry Slam Finals. IPA hosts an annual poetry slam that consists of qualifying slams across the state and invites the top poets from each qualifier to compete at state finals. The winner of the IPA Poetry Slam Finals will win a cash prize, publication in Lyrical Iowa, and a registered spot in the BlackBerry Peach National Poetry Slam as the Iowa representative. The weekend launches (following a series of student workshops and a welcome reception) with the dynamic energy of our invited poets reading and performing their work at 7 p.m. Friday April 4 (again, at Viking Theater on the Grand View campus): Ross Gay has authored four books of poetry including the Catalog of Unabashed Gratitude - winner of the National Book Critics Circle Award and the 2016 Kingsley Tufts Poetry Award. His 2019 Book of Delights was a New York Times bestseller and The Book of (More) Delights was released in September of 2023. This professor, community orchard advocate and frequent guest on National Public Radio comes to us from Philly and most recently Indiana. Jane Wong – poet, visual artist, performer and creative writing prof has authored two books of poetry How Not to Be Afraid of Everything and Overpour. Her awards include the Pushcart Prize and fellowships and residencies from the U.S. Fulbright Program, Artist Trust, Harvard’s Woodberry Poetry Room and many, many more. She visits us from Washington State. Vince Gotera – Iowa’s Poet Laureate is Professor Emeritus of English at the University of Northern Iowa where he taught creative writing and literature for almost 30 years. His awards include a Creative Writing Fellowship in Poetry from the National Endowment for the Arts, the Global Filipino Literary Award in Poetry, the Veterans Writing Prize, the Academy of American Poets Prize and more. His latest collection Dragons & Rayguns has been called “deeply immersive.”Kelsey Bigelow serves as a mental health poet sharing this therapeutic tool with audiences of all ages across the world. Based in Des Moines, she is the author of four poetry projects. Her latest book Far From Broken is an Amazon family best seller. As a performer, she has worked with the Mayo Clinic, Planned Parenthood, National Alliance on Mental Illness (NAMI) and more. She’s the founder of the Des Moines Poetry Workshop and chairs the IPA Poetry Slam among other poetry-and-slam inspired leadership roles. Come and enjoy these free performances and if you want to connect with your inner poet, take in some of the free workshops on Saturday. Our invited poets will lead workshops about the poetry of food, poetry as a coping tool, rapid fire writing prompts, and more. Whether you would be writing your first or latest poem, you will find ample opportunities to encounter the joy of poetry, engage in a vibrant community, gain new perspectives and reflect on your own life story. Find more about these exciting and yes, again, FREE series of events at poetryamp.org.“Poetry is like a window for a nosey neighbor – offering much needed perspective.”- Deidre DeJear, President and CEO of OakridgeNeighborhood2025 Favorite Poem Project, Poetry Palooza andCultureALL

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45THE HEART OF FULFIMENT: Black Women across the country were encouraged on March 10, 2025 to observe the National Day of Rest, a day dedicated to reclaiming what has long been denied to us—rest. is intentional pause is more than just a break; it is a radical act of self-preservation and defiance against a history that has demanded our labor while denying our right to recharge.But let’s be clear: we don’t need permission to rest. is day is a collective recognition that we will do so on our own terms. As Tricia Hersey reminds us, “We must believe we are worthy of rest. We don’t have to earn it. It is our birthright. It is one of our most ancient and primal needs.”Why Rest Maers for Black WomenFor centuries, Black women have carried the weight of families, communities, and workplaces on our backs. From the forced labor of our enslaved ancestors to the domestic work many of our foremothers performed for lile pay and no recognition, rest was never a luxury aorded to us. Even today, society still expects us to be the strong, unbreakable backbone of every space we occupy. We are the caretakers, the problem solvers, the advocates—but when do we get to simply be?We have been conditioned to believe that exhaustion is a badge of honor. If we are not REST WITHOUT GUILT: WHY BLACK WOMEN DESERVE THE NATIONAL DAY OF REST By: Debra A. Carr, LMSW, ACSW, CFSWconstantly moving, working, or serving, we are told we are lazy or unproductive. ese myths must be dismantled. e "Strong Black Woman" trope, the Superwoman Syndrome, and the idea that we must put everyone else before ourselves are harmful narratives that push us toward burnout, poor health, and emotional depletion.Where Did ese Myths Come From?e origins of these damaging beliefs run deep:• e Mammy Stereotype: Dating back to slavery,this caricature depicted Black women as selfless,nurturing figures who existed solely to serve others.She had no needs of her own—only an endless dutyto care for white families while neglecting her own.• e Superwoman Trope: In the modern era,this expectation evolved into the idea that Blackwomen must be strong, resilient, and able to handleeverything without breaking down. It dismisses ourhumanity and denies us the right to vulnerability.• Respectability Politics: Many of us were raisedto believe that to be accepted and successful, wemust work twice as hard and never show weakness. Admiing fatigue, seing boundaries, or saying "no" can feel like failure—especially in workplaces that already undervalue our contributions.Why Is It So Hard for Us to Rest?Even when we want to rest, guilt creeps in. I know this feeling well. For years, I pushed through exhaustion, convinced that stopping meant I wasn’t doing enough. I felt the weight of my responsibilities—family, work, community commitments—and believed that if I didn’t stay busy, I was failing to contribute.Resting wasn’t valued as an asset. Instead, it felt like wasted time, something to be saved for when I had "earned it" or worse, for when I was dead. Deep down, I struggled with the belief that if I paused, I was neglecting my responsibilities. But when I unpacked these thoughts, I realized they came from watching generations of Black women before me. ey managed multiple demands, never complained, and seemingly never rested—except out of necessity, not for restoration.But our bodies keep the score. Eventually, fatigue,

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45THE HEART OF FULFIMENT: Black Women across the country were encouraged on March 10, 2025 to observe the National Day of Rest, a day dedicated to reclaiming what has long been denied to us—rest. is intentional pause is more than just a break; it is a radical act of self-preservation and defiance against a history that has demanded our labor while denying our right to recharge.But let’s be clear: we don’t need permission to rest. is day is a collective recognition that we will do so on our own terms. As Tricia Hersey reminds us, “We must believe we are worthy of rest. We don’t have to earn it. It is our birthright. It is one of our most ancient and primal needs.”Why Rest Maers for Black WomenFor centuries, Black women have carried the weight of families, communities, and workplaces on our backs. From the forced labor of our enslaved ancestors to the domestic work many of our foremothers performed for lile pay and no recognition, rest was never a luxury aorded to us. Even today, society still expects us to be the strong, unbreakable backbone of every space we occupy. We are the caretakers, the problem solvers, the advocates—but when do we get to simply be?We have been conditioned to believe that exhaustion is a badge of honor. If we are not REST WITHOUT GUILT: WHY BLACK WOMEN DESERVE THE NATIONAL DAY OF REST By: Debra A. Carr, LMSW, ACSW, CFSWconstantly moving, working, or serving, we are told we are lazy or unproductive. ese myths must be dismantled. e "Strong Black Woman" trope, the Superwoman Syndrome, and the idea that we must put everyone else before ourselves are harmful narratives that push us toward burnout, poor health, and emotional depletion.Where Did ese Myths Come From?e origins of these damaging beliefs run deep:• e Mammy Stereotype: Dating back to slavery,this caricature depicted Black women as selfless,nurturing figures who existed solely to serve others.She had no needs of her own—only an endless dutyto care for white families while neglecting her own.• e Superwoman Trope: In the modern era,this expectation evolved into the idea that Blackwomen must be strong, resilient, and able to handleeverything without breaking down. It dismisses ourhumanity and denies us the right to vulnerability.• Respectability Politics: Many of us were raisedto believe that to be accepted and successful, wemust work twice as hard and never show weakness. Admiing fatigue, seing boundaries, or saying "no" can feel like failure—especially in workplaces that already undervalue our contributions.Why Is It So Hard for Us to Rest?Even when we want to rest, guilt creeps in. I know this feeling well. For years, I pushed through exhaustion, convinced that stopping meant I wasn’t doing enough. I felt the weight of my responsibilities—family, work, community commitments—and believed that if I didn’t stay busy, I was failing to contribute.Resting wasn’t valued as an asset. Instead, it felt like wasted time, something to be saved for when I had "earned it" or worse, for when I was dead. Deep down, I struggled with the belief that if I paused, I was neglecting my responsibilities. But when I unpacked these thoughts, I realized they came from watching generations of Black women before me. ey managed multiple demands, never complained, and seemingly never rested—except out of necessity, not for restoration.But our bodies keep the score. Eventually, fatigue,

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47stress, and even health scares forced me to confront the truth: rest is not a weakness—it is a necessity. I had to unlearn the belief that my worth was tied to how much I could endure. Learning to say "no," prioritize rest, and recognize its benefits was one of the hardest things I’ve done, but also one of the most liberating. Now, I give myself permission to rest without guilt.e Benefits of RestChoosing rest is choosing wellness. Research shows that adequate rest:• Improves mental clarity and focus• Reduces stress and lowers the risk of chronicillnesses• Enhances emotional regulation and resilience• Allows for deeper creativity and problem-solving• Strengthens relationships by helping us show upas our best selvesWhen we normalize rest, we give other Black women permission to do the same. We disrupt generational cycles of exhaustion and model a healthier way forward for our daughters, sisters, and peers.How to Embrace Rest as a Radical ActIn honor of the National Day of Rest, here are some ways to reclaim your right to rest and replenish your mind, body, and soul:1. Take March 10 Seriously – Whether it’s a full dayo or a dedicated moment of quiet, make space foryourself. Continue to listen to your body and restintentionally whenever you feel the need.2. Release the Guilt – Rest is a right, not aprivilege. You do not need to earn it.3. Set Boundaries – Practice saying "no" withoutexplanation or apology.4. Prioritize Sleep – Quality rest starts with goodsleep hygiene—create a nighime routine thathonors your body’s needs.5. Incorporate Daily Pauses – Even five minutes ofintentional stillness can make a dierence.6. Unplug from Work and Social Media – Giveyourself permission to step away from the noise.7. Encourage Other Black Women to Rest –Normalize conversations about self-care and well-being in your circles.Rest Is a RevolutionBlack women have always been at the forefront of change, advocating for justice and equity. But we cannot fight for others if we do not first fight for ourselves. e National Day of Rest is not just about one day—it’s about a shi in mindset and a commitment to breaking free from cycles of overwork and self-neglect.Not only on this day will I chose to rest, I will continue to resist the urge to prove my worth through exhaustion. I will honor my body, my mind, and my spirit. And I invite you to do the same.Because when Black women rest, we reclaim our power.

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47stress, and even health scares forced me to confront the truth: rest is not a weakness—it is a necessity. I had to unlearn the belief that my worth was tied to how much I could endure. Learning to say "no," prioritize rest, and recognize its benefits was one of the hardest things I’ve done, but also one of the most liberating. Now, I give myself permission to rest without guilt.e Benefits of RestChoosing rest is choosing wellness. Research shows that adequate rest:• Improves mental clarity and focus• Reduces stress and lowers the risk of chronicillnesses• Enhances emotional regulation and resilience• Allows for deeper creativity and problem-solving• Strengthens relationships by helping us show upas our best selvesWhen we normalize rest, we give other Black women permission to do the same. We disrupt generational cycles of exhaustion and model a healthier way forward for our daughters, sisters, and peers.How to Embrace Rest as a Radical ActIn honor of the National Day of Rest, here are some ways to reclaim your right to rest and replenish your mind, body, and soul:1. Take March 10 Seriously – Whether it’s a full dayo or a dedicated moment of quiet, make space foryourself. Continue to listen to your body and restintentionally whenever you feel the need.2. Release the Guilt – Rest is a right, not aprivilege. You do not need to earn it.3. Set Boundaries – Practice saying "no" withoutexplanation or apology.4. Prioritize Sleep – Quality rest starts with goodsleep hygiene—create a nighime routine thathonors your body’s needs.5. Incorporate Daily Pauses – Even five minutes ofintentional stillness can make a dierence.6. Unplug from Work and Social Media – Giveyourself permission to step away from the noise.7. Encourage Other Black Women to Rest –Normalize conversations about self-care and well-being in your circles.Rest Is a RevolutionBlack women have always been at the forefront of change, advocating for justice and equity. But we cannot fight for others if we do not first fight for ourselves. e National Day of Rest is not just about one day—it’s about a shi in mindset and a commitment to breaking free from cycles of overwork and self-neglect.Not only on this day will I chose to rest, I will continue to resist the urge to prove my worth through exhaustion. I will honor my body, my mind, and my spirit. And I invite you to do the same.Because when Black women rest, we reclaim our power.

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49GOVERNMENTALHENHOUSE:By: Cleophus P. Franklin Jr.A Modern Parable of PowerIn an era where technology and governance are becoming increasingly intertwined, an ancient Turkish proverb echoes with alarming clarity: "The forest was shrinking, but the trees kept voting for the axe, for the axe was clever and convinced the trees that because his handle was made of wood he was one of them." This wisdom eerily mirrors our current political landscape, where billionaire industrialists, particularly those deeply entrenched in government contracts, are gaining the power to reshape the very institutions that regulate their interests. The potential danger of this situation cannot be overstated.Consider the paradox of Elon Musk's (DOGE) involvement in government efficiency task forces. Here stands a man whose companies have secured billions (~$15.4 Billion) in government contracts, now positioned to recommend how these same government agencies should operate. The irony is clear – it's akin to having a fox not merely guard the henhouse but redesign its security system without the hen's input. While Musk's technical and innovative expertise is undeniable, does this fit the role of his new charge? Does his dual role as beneficiary and reformer of government systems raise profound questions about conflicts of interest?I am all for creating efficiencies, rooting out redundancies, and innovating; however, the details of the who and the how give me pause about this situation. And I mean a lot of pause…The new administration's expedition of campaign promises (some made, and some newly created) mirrors the proverb's warning about deceptive familiarity. Just as the axe convinced the trees of kinship through its wooden handle, today's power brokers often present themselves as champions of public interest while potentially advancing private agendas. When executive orders shift The FOX and the

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49GOVERNMENTALHENHOUSE:By: Cleophus P. Franklin Jr.A Modern Parable of PowerIn an era where technology and governance are becoming increasingly intertwined, an ancient Turkish proverb echoes with alarming clarity: "The forest was shrinking, but the trees kept voting for the axe, for the axe was clever and convinced the trees that because his handle was made of wood he was one of them." This wisdom eerily mirrors our current political landscape, where billionaire industrialists, particularly those deeply entrenched in government contracts, are gaining the power to reshape the very institutions that regulate their interests. The potential danger of this situation cannot be overstated.Consider the paradox of Elon Musk's (DOGE) involvement in government efficiency task forces. Here stands a man whose companies have secured billions (~$15.4 Billion) in government contracts, now positioned to recommend how these same government agencies should operate. The irony is clear – it's akin to having a fox not merely guard the henhouse but redesign its security system without the hen's input. While Musk's technical and innovative expertise is undeniable, does this fit the role of his new charge? Does his dual role as beneficiary and reformer of government systems raise profound questions about conflicts of interest?I am all for creating efficiencies, rooting out redundancies, and innovating; however, the details of the who and the how give me pause about this situation. And I mean a lot of pause…The new administration's expedition of campaign promises (some made, and some newly created) mirrors the proverb's warning about deceptive familiarity. Just as the axe convinced the trees of kinship through its wooden handle, today's power brokers often present themselves as champions of public interest while potentially advancing private agendas. When executive orders shift The FOX and the

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51like desert sands and policy interpretations evolve beyond recognition, we must ask ourselves: Are we the trees, accepting the axe's argument at face value?This situation transcends partisan politics – it speaks to a fundamental question of governance: Can those who have mastered the art of partnering and profiting from a system be trusted to reform it impartially? James Madison's timeless observation in Federalist Paper No. 51 rings true here: "If men were angels, no government would be necessary. If angels were to govern men, neither external nor internal controls on government would be necessary." Yet today, we seem to be dismantling these very controls by placing them in the hands of those who have the most to gain from their weakening. History suggests that meaningful reform rarely comes from those who benefit most from the status quo, regardless of their claims of kinship with common interests.As we witness this modern replay of an ancient warning, we find ourselves at a critical juncture where experience meets responsibility. "The axe forgets but the tree remembers" – this African proverb and stark truth resonates deeply when paired with Madison's prescient warning about governance and human nature. Together, they illuminate our present predicament: while the powerful may forget or dismiss the impact of their actions, those affected by their decisions carry the scars of those choices through generations.History has taught us that true reform requires genuine independence and uncompromised oversight. Yet today, as we watch billionaire beneficiaries of the government taking the lead positioned to reshape the very systems that enriched them, we must ask ourselves: Are we remembering the lessons our democratic institutions were built upon? When future generations examine this moment, will they find that we understood Madison's wisdom about power and human nature? Or will they discover a democratic forest laid bare because we trusted too deeply in axes with wooden handles, forgetting that familiarity does not ensure loyalty to the public good?The choice—and the consequence—rests with us. Let us be more than trees that simply remember; let us be the generation that recognized the clever disguise of private interests wrapped in public promises and stood firm. In the end, it is not enough to remember the axe's cut—we must prevent it, protecting our democratic forest not just for ourselves but also for all those who will shelter in its shade in the years to come.Cleophus (Cleo) P. Franklin Jr. is the Founder and CEO of Franklin Strategic Solutions and the Franklin Leadership Foundation. A former global agricultural business executive, he now serves as Chief Marketing Officer for education technology company Laddering Your Success. Franklin is also a Senior Corporate Fellow and Adjunct Professor at the University of Houston-Downtown and has authored eight books.""THE AXE FORGETS BUT THE TREE REMEMBERSgraphixLosRosgLOSROSGRAPHIX@GMAIL.COM • LOSROS.COMServicesPhoto EditingApparel DesignMemorial PhotosLogo & BrandingMagazine DesignCustom Design

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51like desert sands and policy interpretations evolve beyond recognition, we must ask ourselves: Are we the trees, accepting the axe's argument at face value?This situation transcends partisan politics – it speaks to a fundamental question of governance: Can those who have mastered the art of partnering and profiting from a system be trusted to reform it impartially? James Madison's timeless observation in Federalist Paper No. 51 rings true here: "If men were angels, no government would be necessary. If angels were to govern men, neither external nor internal controls on government would be necessary." Yet today, we seem to be dismantling these very controls by placing them in the hands of those who have the most to gain from their weakening. History suggests that meaningful reform rarely comes from those who benefit most from the status quo, regardless of their claims of kinship with common interests.As we witness this modern replay of an ancient warning, we find ourselves at a critical juncture where experience meets responsibility. "The axe forgets but the tree remembers" – this African proverb and stark truth resonates deeply when paired with Madison's prescient warning about governance and human nature. Together, they illuminate our present predicament: while the powerful may forget or dismiss the impact of their actions, those affected by their decisions carry the scars of those choices through generations.History has taught us that true reform requires genuine independence and uncompromised oversight. Yet today, as we watch billionaire beneficiaries of the government taking the lead positioned to reshape the very systems that enriched them, we must ask ourselves: Are we remembering the lessons our democratic institutions were built upon? When future generations examine this moment, will they find that we understood Madison's wisdom about power and human nature? Or will they discover a democratic forest laid bare because we trusted too deeply in axes with wooden handles, forgetting that familiarity does not ensure loyalty to the public good?The choice—and the consequence—rests with us. Let us be more than trees that simply remember; let us be the generation that recognized the clever disguise of private interests wrapped in public promises and stood firm. In the end, it is not enough to remember the axe's cut—we must prevent it, protecting our democratic forest not just for ourselves but also for all those who will shelter in its shade in the years to come.Cleophus (Cleo) P. Franklin Jr. is the Founder and CEO of Franklin Strategic Solutions and the Franklin Leadership Foundation. A former global agricultural business executive, he now serves as Chief Marketing Officer for education technology company Laddering Your Success. Franklin is also a Senior Corporate Fellow and Adjunct Professor at the University of Houston-Downtown and has authored eight books.""THE AXE FORGETS BUT THE TREE REMEMBERSgraphixLosRosgLOSROSGRAPHIX@GMAIL.COM • LOSROS.COMServicesPhoto EditingApparel DesignMemorial PhotosLogo & BrandingMagazine DesignCustom Design

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53Written By: Dwana BradleySpiritualityRedeemed and Forgiven: Living inGod’s GraceRedemption and forgiveness are two of the most powerful gifts we receive through Jesus Christ. To be redeemed means to be bought back, set free, and restored. Forgiveness is the act of being pardoned, released from guilt, and embraced by God’s unending love. No matter what mistakes we have made in life, the blood of Jesus has secured our redemption and forgiveness.God’s grace is abundant and never-ending. He bestows it upon us daily, not because we deserve it, but because of His unconditional love. Imagine if we extended that same grace, redemption, and forgiveness to others. How different would our relationships, communities, and world be if we treated people as Christ has treated us?Because of Jesus’ death on the cross, we are free—not just from our past sins, but also from the burdens of our present and future failures. This freedom is not a license to continue in sin, but rather an invitation to walk in righteousness, knowing that when we fall short, the price has already been paid.When we truly grasp the depth of redemption, our perspective shifts. We begin to see that we are no longer bound by shame or condemnation. Instead, we walk condently in the identity that God has given us as His beloved children. The enemy often tries to make us believe we are unworthy or too broken to be used by God, but His Word tells “IN HIM WE HAVE REDEMPTION THROUGH HIS BLOOD, THE FORGIVENESS OF SINS, IN ACCORDANCE WITH THE RICHES OF GOD’S GRACE.” Ephesians 1:7

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53Written By: Dwana BradleySpiritualityRedeemed and Forgiven: Living inGod’s GraceRedemption and forgiveness are two of the most powerful gifts we receive through Jesus Christ. To be redeemed means to be bought back, set free, and restored. Forgiveness is the act of being pardoned, released from guilt, and embraced by God’s unending love. No matter what mistakes we have made in life, the blood of Jesus has secured our redemption and forgiveness.God’s grace is abundant and never-ending. He bestows it upon us daily, not because we deserve it, but because of His unconditional love. Imagine if we extended that same grace, redemption, and forgiveness to others. How different would our relationships, communities, and world be if we treated people as Christ has treated us?Because of Jesus’ death on the cross, we are free—not just from our past sins, but also from the burdens of our present and future failures. This freedom is not a license to continue in sin, but rather an invitation to walk in righteousness, knowing that when we fall short, the price has already been paid.When we truly grasp the depth of redemption, our perspective shifts. We begin to see that we are no longer bound by shame or condemnation. Instead, we walk condently in the identity that God has given us as His beloved children. The enemy often tries to make us believe we are unworthy or too broken to be used by God, but His Word tells “IN HIM WE HAVE REDEMPTION THROUGH HIS BLOOD, THE FORGIVENESS OF SINS, IN ACCORDANCE WITH THE RICHES OF GOD’S GRACE.” Ephesians 1:7

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55us otherwise. In Christ, we are a new creation (2 Corinthians 5:17), and nothing can separate us from His love (Romans 8:38-39).Living in the awareness of redemption calls us to extend that same forgiveness and grace to others. Just as God has forgiven us, we are called to forgive those who have wronged us (Colossians 3:13). This can be challenging, especially when we have been deeply hurt. However, forgiveness is not about excusing wrongdoing but about releasing the hold that resentment has on our hearts. When we forgive, we experience freedom, peace, and healing.Furthermore, redemption is not just a personal gift; it is also a calling. We are redeemed so that we may share this message of grace with others. The Great Commission (Matthew 28:19-20) urges us to spread the good news of salvation. When we testify to God’s redeeming power in our own lives, we inspire others to seek the same freedom and transformation.So, how will you live knowing you are redeemed and forgiven? Will you let go of the guilt that no longer denes you? Will you choose to forgive as Christ has forgiven you? Will you share the message of redemption with those around you?Check back next month as we explore what it means to be chosen for a purpose.GET YOUR TICKETS TODAY! DMPA.org | 515-246-2300SHOWSUPCOMINGMARCH 29CIVIC CENTERThe Remember Balloons is a heartwarming intergenerational tale that embraces the beauty of sharing memories while delicately addressing memory loss. APRIL 10TEMPLE THEATERDescribed as “passionate, electrifying, and innovative,” international, Billboard-charting recording artists, Chelsey Green and The Green Project, break down stereotypes of traditional string playing. APRIL 17CIVIC CENTERChicago Tap Theatre is a vibrant dance company with a unique mission to preserve the quintessentially American dance form of tap and to take tap to the next level of creativity and innovation.Based on The Remember Balloons written by Jessie Oliveros, Illustrated by Dana Wulfekotte. Published by Simon & Schuster Books for Young Readers.CHOREOGRAPHED BY DOMINIC MOORE-DUNSON ORIGINAL MUSIC BY THERON BROWN

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55us otherwise. In Christ, we are a new creation (2 Corinthians 5:17), and nothing can separate us from His love (Romans 8:38-39).Living in the awareness of redemption calls us to extend that same forgiveness and grace to others. Just as God has forgiven us, we are called to forgive those who have wronged us (Colossians 3:13). This can be challenging, especially when we have been deeply hurt. However, forgiveness is not about excusing wrongdoing but about releasing the hold that resentment has on our hearts. When we forgive, we experience freedom, peace, and healing.Furthermore, redemption is not just a personal gift; it is also a calling. We are redeemed so that we may share this message of grace with others. The Great Commission (Matthew 28:19-20) urges us to spread the good news of salvation. When we testify to God’s redeeming power in our own lives, we inspire others to seek the same freedom and transformation.So, how will you live knowing you are redeemed and forgiven? Will you let go of the guilt that no longer denes you? Will you choose to forgive as Christ has forgiven you? Will you share the message of redemption with those around you?Check back next month as we explore what it means to be chosen for a purpose.GET YOUR TICKETS TODAY! DMPA.org | 515-246-2300SHOWSUPCOMINGMARCH 29CIVIC CENTERThe Remember Balloons is a heartwarming intergenerational tale that embraces the beauty of sharing memories while delicately addressing memory loss. APRIL 10TEMPLE THEATERDescribed as “passionate, electrifying, and innovative,” international, Billboard-charting recording artists, Chelsey Green and The Green Project, break down stereotypes of traditional string playing. APRIL 17CIVIC CENTERChicago Tap Theatre is a vibrant dance company with a unique mission to preserve the quintessentially American dance form of tap and to take tap to the next level of creativity and innovation.Based on The Remember Balloons written by Jessie Oliveros, Illustrated by Dana Wulfekotte. Published by Simon & Schuster Books for Young Readers.CHOREOGRAPHED BY DOMINIC MOORE-DUNSON ORIGINAL MUSIC BY THERON BROWN

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57DOMINIC MOORE-DUNSON:TELLING STORIES THROUGH MOVEMENT IN THE REMEMBER BALLOONS When Dominic Moore-Dunson stumbled upon The Remember Balloons in his local library, he never imagined it would become the inspiration for his latest choreographic work. The award-winning choreographer, director, and dance artist has a reputation for tackling complex and emotional topics through movement, creating what he calls "creative town halls"—performances designed to spark conversations that linger long after the final bow.Now, Moore-Dunson is bringing The Remember Balloons to the Des Moines Civic Center on March 29 as Des Moines Performing Arts’ Wellmark Family Series, inviting audiences of all ages to experience a heartfelt journey about memory, family, and love.A Choreographer with a Mission For over a decade, Moore-Dunson has used dance as a means to explore nuanced social issues. From his Black Card Project, which examined Black identity, to inCOPnegro, a piece delving into the process of healing after police violence, his work consistently shines a light on difficult conversations in ways that feel accessible and deeply human."I have this knack for finding the more difficult, nuanced conversations and saying, ‘Hey, what’s this thing that we’re not talking about that we probably need to talk about?’" he explains.With The Remember Balloons, Moore-Dunson turns his focus to Alzheimer’s and dementia—a topic that resonates with millions of families yet is often left unspoken.From a Children’s Book to the Stage The journey to creating The Remember Balloons began unexpectedly. While searching for books for his two young children, Moore-Dunson came across a section titled "Children’s Books About Difficult Topics." Intrigued, he picked up The Remember Balloons, written by Jessie Oliveros and illustrated by Dana Wulfekotte.The story follows a young boy named James, who cherishes the memories he shares with his beloved grandfather—memories that are symbolized as balloons. As his grandfather begins to lose his balloons, James is forced to grapple with what it means to be forgotten by someone he loves."I read this book, and I am crying in the library," Moore-Dunson recalls. "I hand the book to my wife, and she starts crying. We packed up the kids, went home, and had this long conversation about dementia and Alzheimer’s." Through our conversation, my wife shared that she vividly remembered the day her grandmother forgot her—something I had never known she had experienced. Reading the book brought this memory to the surface, sparking a deeper discussion between us. By: Dwana Bradley, Urban Experience Magazine Photo: Dominic Moore-Dunson

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57DOMINIC MOORE-DUNSON:TELLING STORIES THROUGH MOVEMENT IN THE REMEMBER BALLOONS When Dominic Moore-Dunson stumbled upon The Remember Balloons in his local library, he never imagined it would become the inspiration for his latest choreographic work. The award-winning choreographer, director, and dance artist has a reputation for tackling complex and emotional topics through movement, creating what he calls "creative town halls"—performances designed to spark conversations that linger long after the final bow.Now, Moore-Dunson is bringing The Remember Balloons to the Des Moines Civic Center on March 29 as Des Moines Performing Arts’ Wellmark Family Series, inviting audiences of all ages to experience a heartfelt journey about memory, family, and love.A Choreographer with a Mission For over a decade, Moore-Dunson has used dance as a means to explore nuanced social issues. From his Black Card Project, which examined Black identity, to inCOPnegro, a piece delving into the process of healing after police violence, his work consistently shines a light on difficult conversations in ways that feel accessible and deeply human."I have this knack for finding the more difficult, nuanced conversations and saying, ‘Hey, what’s this thing that we’re not talking about that we probably need to talk about?’" he explains.With The Remember Balloons, Moore-Dunson turns his focus to Alzheimer’s and dementia—a topic that resonates with millions of families yet is often left unspoken.From a Children’s Book to the Stage The journey to creating The Remember Balloons began unexpectedly. While searching for books for his two young children, Moore-Dunson came across a section titled "Children’s Books About Difficult Topics." Intrigued, he picked up The Remember Balloons, written by Jessie Oliveros and illustrated by Dana Wulfekotte.The story follows a young boy named James, who cherishes the memories he shares with his beloved grandfather—memories that are symbolized as balloons. As his grandfather begins to lose his balloons, James is forced to grapple with what it means to be forgotten by someone he loves."I read this book, and I am crying in the library," Moore-Dunson recalls. "I hand the book to my wife, and she starts crying. We packed up the kids, went home, and had this long conversation about dementia and Alzheimer’s." Through our conversation, my wife shared that she vividly remembered the day her grandmother forgot her—something I had never known she had experienced. Reading the book brought this memory to the surface, sparking a deeper discussion between us. By: Dwana Bradley, Urban Experience Magazine Photo: Dominic Moore-Dunson

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59If your gambling has gone from fun to out of control, 1-800 BETS OFF can help.There is no judgement.Just help.Strugglingwith aSports BettingProblem?TICKETS, AUDITIONS, CLASSES, & VOLUNTEER OPPORTUNITIES AT: DMPlayhouse.com831 42nd Street | Des Moines | 515.277.6261 TICKETS AT:MAR. 7–23, 2025“One thing I’ll say for him, Jesus is cool.”Stay Safe From Shingles 1 in 3 people will get shingles. Prevention is possible.Shingles can cause a painful skin rash and lead to serious health problems, such as long-term nerve pain and vision loss. Shingles stays dormant in your nervous system after you recover from chickenpox. Your risk of shingles increases with age.The shingles vaccine is the best way to protect against the virus and its complications. The shingles vaccine is recommended for:• Adults 19 and older with weakened immune systems.• Adults 50 and older.Ask yourhealthcareproviderabout theshinglesvaccine.Source: cdc.gov2/25That night, he took a chance and sent a message to the author, thanking her for the book and asking, almost on a whim, if she’d ever consider turning it into a stage production. The next morning, he received a response from her agent. Within months, Moore-Dunson had secured the exclusive North American rights to adapt The Remember Balloons into a performance.Bringing Movement to MemoryUnlike traditional dance performances, Moore-Dunson’s work is deeply narrative-driven, blending contemporary movement with familiar, everyday gestures."People don’t need to be nervous, thinking, ‘I’m not going to get it,’" he says. "You will. We made it for you."The movement in The Remember Balloons captures both the whimsical and the weighty—one moment reflecting the joy of childhood memories, the next evoking the bittersweet passage of time. From playful family dances to the physical depiction of memories slipping away, every movement is intentional, designed to connect audiences emotionally to the story.A Show for All GenerationsMoore-Dunson emphasizes that The Remember Balloons is meant for the whole family."We made this show thinking about grandparents, parents, and children sitting next to each other," he explains. "One of the things we encourage is, as young people start to see something and ask, ‘Mom, what’s happening?’—don’t shush them. Start the conversation right then."For Moore-Dunson, the power of the performance isn’t just in the dance itself but in the discussions it sparks. He sees The Remember Balloons as more than just a show—it’s a way to help families navigate grief, memory loss, and intergenerational storytelling."Our society is becoming more technology-based, but we can’t forget the importance of sharing stories across generations," he says. "That’s how identity is passed down. That’s how we keep the memory of our loved ones alive."Hope in Hard ConversationsThough Alzheimer’s and dementia are difficult subjects, The Remember Balloons is ultimately a story about family, resilience, and hope."Yes, it’s about memory loss, but really, it’s about how families go through hard things together and come out on the other side," Moore-Dunson says. "There’s laughter, there’s love, and there’s hope on the horizon."As the performance makes its way to Des Moines, Moore-Dunson hopes audiences will leave not just entertained but moved to have deeper conversations with their loved ones."Maybe someone leaves the show thinking, ‘Maybe I should call my mom. Maybe I should ask Grandpa about his stories.’ That one small moment could change the trajectory of someone’s life." Be sure to catch The Remember Balloons at the Des Moines Civic Center on March 29 at 2:00 p.m. This is more than a performance—it’s a shared experience, a moment to reflect, and a chance to hold onto our own balloons of memory just a little tighter.

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59If your gambling has gone from fun to out of control, 1-800 BETS OFF can help.There is no judgement.Just help.Strugglingwith aSports BettingProblem?TICKETS, AUDITIONS, CLASSES, & VOLUNTEER OPPORTUNITIES AT: DMPlayhouse.com831 42nd Street | Des Moines | 515.277.6261 TICKETS AT:MAR. 7–23, 2025“One thing I’ll say for him, Jesus is cool.”Stay Safe From Shingles 1 in 3 people will get shingles. Prevention is possible.Shingles can cause a painful skin rash and lead to serious health problems, such as long-term nerve pain and vision loss. Shingles stays dormant in your nervous system after you recover from chickenpox. Your risk of shingles increases with age.The shingles vaccine is the best way to protect against the virus and its complications. The shingles vaccine is recommended for:• Adults 19 and older with weakened immune systems.• Adults 50 and older.Ask yourhealthcareproviderabout theshinglesvaccine.Source: cdc.gov2/25That night, he took a chance and sent a message to the author, thanking her for the book and asking, almost on a whim, if she’d ever consider turning it into a stage production. The next morning, he received a response from her agent. Within months, Moore-Dunson had secured the exclusive North American rights to adapt The Remember Balloons into a performance.Bringing Movement to MemoryUnlike traditional dance performances, Moore-Dunson’s work is deeply narrative-driven, blending contemporary movement with familiar, everyday gestures."People don’t need to be nervous, thinking, ‘I’m not going to get it,’" he says. "You will. We made it for you."The movement in The Remember Balloons captures both the whimsical and the weighty—one moment reflecting the joy of childhood memories, the next evoking the bittersweet passage of time. From playful family dances to the physical depiction of memories slipping away, every movement is intentional, designed to connect audiences emotionally to the story.A Show for All GenerationsMoore-Dunson emphasizes that The Remember Balloons is meant for the whole family."We made this show thinking about grandparents, parents, and children sitting next to each other," he explains. "One of the things we encourage is, as young people start to see something and ask, ‘Mom, what’s happening?’—don’t shush them. Start the conversation right then."For Moore-Dunson, the power of the performance isn’t just in the dance itself but in the discussions it sparks. He sees The Remember Balloons as more than just a show—it’s a way to help families navigate grief, memory loss, and intergenerational storytelling."Our society is becoming more technology-based, but we can’t forget the importance of sharing stories across generations," he says. "That’s how identity is passed down. That’s how we keep the memory of our loved ones alive."Hope in Hard ConversationsThough Alzheimer’s and dementia are difficult subjects, The Remember Balloons is ultimately a story about family, resilience, and hope."Yes, it’s about memory loss, but really, it’s about how families go through hard things together and come out on the other side," Moore-Dunson says. "There’s laughter, there’s love, and there’s hope on the horizon."As the performance makes its way to Des Moines, Moore-Dunson hopes audiences will leave not just entertained but moved to have deeper conversations with their loved ones."Maybe someone leaves the show thinking, ‘Maybe I should call my mom. Maybe I should ask Grandpa about his stories.’ That one small moment could change the trajectory of someone’s life." Be sure to catch The Remember Balloons at the Des Moines Civic Center on March 29 at 2:00 p.m. This is more than a performance—it’s a shared experience, a moment to reflect, and a chance to hold onto our own balloons of memory just a little tighter.

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