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Brand El Mayor Blanco El Mayor Reposado El Mayor AnejoTequila Type Blanco Reposado AnejoProduct Description Crisp light body with a hint of pepper Elegantly structured with a balanced tasteDesign for slow contemplative sippng with a sophisticated mouth feelAge 9 months Minimum 9 months 18 -36 monthsProof 80 (40% Alc/Vol) 80 (40% Alc/Vol) 80 (40% Alc/Vol)SKU’s 750mL 750mL 750mLTop Deal 12 bottles 12 bottles 12 bottlesEl Mayor Extra Anejo El Mayor Cristalino El Mayor Rum Cask Exotico Blanco Exotico ReposadoExtra Anejo Anejo Extra Anejo Blanco ReposadoGracefully aged for over 3.5 years with rich complex flavor profilesAn Anejotequila filtered using ultra fine charcoal with complexity of an anejowith the crispness of a blancoLimited edition finished in Agricole Rum casks with rich flavor profileA "wheated" bourbon extr bottled at 100 proof for fuller earthier flavorA "wheated" bourbon extr bottled at 100 proof for fuller earthier flavorMinimum 3.5 years Minimum 12 months 3 years 4 years 4 years80 (40% Alc/Vol) 80 (40% Alc/Vol) 80 (40% Alc/Vol) 80 (40% Alc/Vol) 80 (40% Alc/Vol)750mL 750mL 750mL Liter, 1.75 Liter2021 Sherry Cask Finish!2021 Allocation 70 Cases (22 for TW)
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREREMINDER: Exotico, El Mayor and all innovations feature the DGL NOM 1603
• Ezra Brooks 99 Kentucky Straight Bourbon Whiskey is charcoal filtered for an unmistakable, mellow flavor while bottled at an elevated 99 proof• Tasting Notes: Caramel and vanilla with hints of spice and chocolate, completed with a smooth, warm finish.• SKUs: 750mL• Proof: 99 (49.5 %)• Ingredients: Corn, Rye, Malt, Water• When: Launching February 2021
Brand Ezra 99 Ezra Brooks Ezra Brooks Rye Rebel Bourbon Rebel 100 Rebel Rye David Nicholson ReserveWhiskey TypeKentucky Staight Bourbon WhiskyKentucky Staight Bourbon Whisky Straight Rye Whisky Kentucky Staight Bourbon WhiskyKentucky Staight Bourbon WhiskyStraight Rye WhiskyKentucky Straight Bourbon WhiskeyProduct DescriptionClassic old fashioned charcoal filtered bourbonClassic old fashioned charcoal filtered bourbonA Straigtht rye whisky bottled at an honest 90 proof charcoal filteredOriginal 1849 wheated bourbon recipe that is charcoal filteredOriginal 1849 wheated bourbon recipe that is charcoal filtered with even more flavorFull bodied whisky with a backbone of bold rye flavorA ‘rye’ bourbon extra aged to provide a robust & spicy flavor and bottled at 100 proof for fuller flavorAge 4 years 4 years 2 years 4 years 4 years 2 years 7 yearsIngredients Corn, Rye, Malt Corn, Rye, Malt Rye, Corn, Malt Corn, Wheat, Malt Corn, Wheat, Malt Rye, Corn, Malt Corn, Rye, MaltProof 99 (49.5% Alc/Vol) 90 (45% Alc/Vol) 90 (45% Alc/Vol) 80 (40% Alc/Vol) 100 (50% Alc/Vol) 90 (45% Alc/Vol) 100 (50% Alc/Vol)SKU’s 750mL 375, 750, Liter, 1.75 750mL 50mL, 750, Liter, 1.75 50mL, Liter 750, Liter 750mLBrand Daviess County Daviess County French Daviess County Cabernet Yellowstone Select Minor Case Rye The Quiet Man David Nicholson 1843Whiskey TypeKentucky Staight Bourbon WhiskyKentucky Staight Bourbon Whisky Kentucky Staight Bourbon WhiskyKentucky Straight Bourbon WhiskeyStraight Rye Whiskey Irish WhiskyKentucky Staight Bourbon WhiskyProduct DescriptionBlend of our ryed and wheatedmash bills with a full bodied proofBlend of our ryed and wheated mash bills with a full bodied proof finished 6 months in French OakBlend of our ryed and wheated mash bills with a full bodied proof finished 6 months in Cabernet barrelsA combination of hand-selected 4-Year and 7-year ryed bourbonsA straight rye whiskey with a sherry cask finishA combination of hand-selected 4-Year and 7-year ryed bourbonsA "wheated" bourbon extr bottled at 100 proof for fuller earthier flavorAge 4 years 4 years + 6 months 4 years + 6 monthsCombination of 4 years and 7 years2 years 4 year old blend 4 yearsIngredients Corn, Wheat, Rye, Malt Corn, Wheat, Rye, Malt Corn, Wheat, Rye, Malt Corn, Rye, Malt Rye, Corn, Malt High Malt Corn, Wheat, MaltProof 96 (48% Alc/Vol) 96 (48% Alc/Vol) 96 (48% Alc/Vol) 93 (46.5% Alc/Vol) 90 (45% Alc/Vol) 80 (40% Alc/Vol) 100 (50% Alc/Vol)SKU’s 750mL 750mL 750mL 750mL 750mL 750mL 750mL
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREDaviess County National Media Support*Plan details/flighting are still being finalizedCombination of Digital and Traditional media:
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREInnovationInnovation: The Daviess County family will extend to include a Limited Edition Double Barrel variantDaviess County Double Barrel Small Batch:• NJ Allocation:70 Cases• Timing: late Q3, 2021• MSRP Price: $49.99/bottle• Mash Bill: Mix of Ryed and Wheated Bourbon• Proof: 96 Proof• Finish: 100% of the wheated and ryed juice will be finished in MO White Oak barrels with #1 Char and Toasted Heads• Partnership: Ducks Unlimited – includes DU duckhead logo on front label. Label color meant to evoke gunmetal gray with “blued” foil
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREEzra Brooks National Media SupportNATIONAL*Plan details/flighting are still being finalizedCombination of Digital and Traditional media, with focus on new Ezra 99 variant:
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREInnovationInnovation: Blood Oath Pact 7 will be finished in Sauternes casksBlood Oath Pact 7 Overview:• Launch Timing: Phased Bottling and shipping• Allocation: 894 Cases• Suggested Price: Minimum $99.99/bottle• Label design meant to evoke rich French Blue hues• Bourbon Combination:• 14-Year Ryed bourbon• 8-Year Ryed bourbon• 8-Year Ryed bourbon finished in Sauternes casksFPOI
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREInnovationInnovation: Blood Oath Trilogy Pack – Second EditionBlood Oath Trilogy Pack - Second Edition Overview:• To be released Fall of 2021• Allocation: NJ: 110 Cases (60 last time!)• Contents: 1 bottle each of Pacts 4, 5 and 6• MSRP: minimum $599.99FPONumbered rear seal
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREDavid Nicholson old vs new packaging
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTURELux Row Barrel Program – new in-person Option• For those customers who wish to visit the Distillery to choose a barrel, we will offer two new Brands for in-person picks• Ezra Brooks Cask Strength Single Barrel (120 Proof) - $49.99 • Rebel Cask Strength Single Barrel (120 proof) - $49.99• The Cask Strength barrels will not be allocated.• A trip to the distillery is required, and a trip will be the only way to get a Cask Strength barrel • Samples will not be offered
We will continue our Yellowstone Barrel Program into 2021• DISTILLERY VISIT IS REQUIRED• The recommended SRP is $59.99• Opportunity to determine desired proof upon barrel selection. Proofs available are: 102, 109, and 115Yellowstone Hand Picked Program
BrandPearl LemonPearl Ruby Grapefruit Pearl Vodka Pearl FlavorsType Vodka Vodka Vodka VodkaProduct DescriptionExpertly crafted in micro batches, distilled 5x and filtered for ultimate smoothness. Resulting in a classic, clean and gluten-free vodka.Expertly crafted in micro batches, distilled 5x and filtered for ultimate smoothness. Resulting in a classic, clean and gluten-free vodka.Expertly crafted in micro batches, distilled 5x and filtered for ultimate smoothness. Resulting in a classic, clean and gluten-free vodka.Expertly crafted in micro batches, distilled 5x and filtered for ultimate smoothness. Resulting in a classic, clean and gluten-free vodka.Flavor Lemon Ruby red grapefruit Smooth clean vodkaCoconut, Pomegranate, Cucumber, Cherry, Grape Proof 70 (35% Alc/Vol) 70 (35% Alc/Vol) 80 (40% Alc/Vol) 70 (35% Alc/Vol)SKU’s Liter Liter 50mL, Liter, 1.75 LiterVita Frute Blood Orange Vita Frute Flavors Everclear Boru Bowling& BurchVodka Soda Vodka Soda Neutral Grain Spirit Irish Vodka New World GinAmerican made vodka with the finest all-natural fruits. Gluten-free, 100 calorie and vegan certified make for an exciting premium vodka soda.American made vodka with the finest all-natural fruits. Gluten-free, 100 calorie and vegan certified make for an exciting premium vodka soda.A Blank Liquid Canvas with infinite possibilities.Made with fine local grain and pristine Irish spring water. Distilled 5x with a fresh bready aroma and pleasant grassiness.The result of impassioned distilling and agriculture, our small-batch gin is crafted with 17 botanicals, some of which are grown on property. Infused with flavors such as honeysuckle and lemon verbena, this gin is what your tonic is missing.Blood OrangeGrapefruit, Lime Basil, Pineapple Coconut, WatermelonNeutral Grain N/A Gin10 (5% Alc/Vol) 10 (5% Alc/Vol) 190 (95% Alc/Vol) 80 (40% Alc/Vol) 96 (48% Alc/Vol)355mL 355mL 375mL, Liter, 1.75 750mL, Liter, 1.75 750mL
Jan Feb Mar April MAY JUN JUL AUG SEP OCT NOV DEC2021 Ibotta Calendar (note: offers subject to change)4/2 – 8/31National$3 off 750mL or larger4/2 – 6/30National Cross Merch$1 off any 4-Pack, any variety;Bag of ice cross-merch10/1 – 12/31National$3 off 750mL or larger2/3 – 3/31National Cross Merch$4 off 750mL or larger, all proofs; Canned tomatoes cross-merch11/1 – 12/31National Cross Merch$4 off 750mL or larger, all proofs; Flour cross-merch8/2 – 10/31National Cross Merch$1 off any 4-Pack, any variety;Bag of ice cross-merch10/1 – 12/31National$2 off 750mL or larger, any variety5/31 – 7/31National$2 off 750mL or larger, any variety2/3 – 3/31National$2 off 750mL or larger, any variety2/3 – 3/31National$3 off 750mL or larger, any variety5/31 – 7/31National$3 off 750mL or larger, any variety10/1 – 12/31National$3 off 750mL or larger, any variety5/31 – 7/31National $4 off 750mL or larger, any variety11/1 – 12/31National$4 off 750mL or larger, any variety11/1 – 12/31National$2 off 750mL or larger2/3 – 5/1National$2 off 750mL or larger2/3 – 3/31National $4 off 750mL or larger, any variety
Jan Feb Mar April MAY JUN JUL AUG SEP OCT NOV DEC2021 Ibotta Calendar Cont. (note: offers subject to change)1/1 – 12/31National$1 off 750mL / $2 off 1.5L / $1 off 4-Pack Cans&PEARL IBOTTA1/1 – 4/30National$2 off 750mL, 1L, 1.75L, any varietySALVADOR’S IBOTTA4/30 – 8/31National$2 off 1L or larger and 4-Pack cans, any varietyPEARL IBOTTA9/3 – 12/31National$2 off 750mL, 1L, 1.75L, any variety
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTUREMIR and Ibotta
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTURE