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Innovation Early Adoption and Change Greg Watson

Difficult to compete on the size of the marketing budget We decided to choose our battles Wonderful journey of Constant Gradual Improvement

Innovation fuels word of mouth talking points

Innovation as a marketing tool From a philosophy to a structure Many improvements Multiple national awards

Competitive advantage in your marketplace Lag time for the followers Provide reasons to gain the business Improve quality Creation of new services or features Allow staff to be more efficient

Reduce staff costs Improve processes A better client experience Reduce materials Reduce environmental impact Increase profitability and or growth

Online uploading of advertising Full colour rental flyers Online tenancy applications PDA s iPods iPad portability Online owner tenant access Dual monitors Tenants book viewings online Video walkthrough tours

U S P s Video Advertisement Colour Flyers Online Tenant Booking Relationships with employers Money back guarantee Online Tenant Application All inclusive fee Offer insurance Online tenant and owner access TOTAL Your Company 9 Competitor 3 Competitor 4 Competitor 3 Competitor 4 Give people a compelling reason to use your company or they will choose price every time

Comparing your business to industry bests or best practices from other industries Compare results and practices These practices can explain why these firms are successful

Just have a feeling something could be better or need improvement Conversation with customers employees tradespeople etc Complaints with patterns Focus groups client events

Market research surveys questionnaires Mapping processes Financial analysis Time Blockages

Discovery Investigation Decision Accept Implementation Reject Confirmation

Discovery Investigation Decision Accept Implementation Reject Confirmation

Block out time Constant research Research on internet other companies member organisations Visit and learn Use previous staff experience examples Recordings conferences meetings

Discovery Decision Investigation Accept Implementation Reject Confirmation

Block out time allocated Tasks allocated Review regularly Easy to Do High Value Easy to Do Low Value Weekly project meetings Projects updated delays progress Hard to Do High Value Hard to Do Low Value Projects prioritised value ease matrix

Discovery Investigation Decision Accept Implementation Reject Confirmation

This is the riskiest part of the process Reduce risk by research Weigh up risk vs potential reward Win win win approach Win for clients Win for property managers Win for company owners

Discovery Investigation Decision Accept Implementation Reject Confirmation

Make a plan to implement Identify key players and delegate Funding and equipment Opportunity to run a trial Train the team Close support

Discovery Investigation Decision Accept Implementation Reject Confirmation

Internal benchmarking better than before Surveys or focus groups Consultants Net promoter score

Non financial benefits Happy clients achieving new benefits Staff have desire to improve Engaged and excited staff Reduce staff stress through efficiencies Better environmental practices Creation of new unique selling points Award winning Less mistakes

Financial benefits Time savings property managers manage larger portfolios Increase profit per manager Unique selling points allow for portfolio growth Increase in portfolio size Income Asset value Ability to re invest Revenue increase of 20 in one year

Advertising Information Contractors Testimonials Training Tenant sign up DVD

If you give us the go ahead I will go back to the office and let these people know

Dictated it Outsourced it Seen as an expert Over 1 500 read simplebooklet com earnthousands

Almost 70 trust reviews online Be one of the three Get reviews

3rd Party Manages Leverage Cost approx 1000 per month 12 leads per month 10 000 s per month in future business accelerateyourmarketing com gregwatson

Huge number of benefits for innovation Allocate time and resources to it Don t be afraid to try new things Word of mouth marketing rules Email greg watsonproperty co nz Web www watsonproperty co nz www facebook com watsonproperty