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Regenerating your Business in Changing Times www simplebooklet com lpma2015 By Greg Watson
On the Agenda How to get a great online reputation and build more business Achieving ACCELERATED growth in the face of tough competition Marketing Strategies that REALLY work Ways to retain long term clients Be known as the expert in an interesting new way
A method to boost your leads 10 New leads a month Convert 80 Income per conversion per annum 1650 Average Length of Management 5 Years 10 x 80 x 1650 x 5 66 000 of future income Investment in marketing 1 000 to 2 000 per month
A method to boost your leads
How to get a great reputation online and attract more business
Let s talk Trust Personal Recommendations 84 Branded Websites 69 Consumer Opinions posted online 68 Source Nielsen 2013
Let s talk Trust 4 or 5 Star Rating 80 More reviews are good although bad reviews can add Credibility
Google Reviews
Google You have purchased an Investment property in Perth Which company would you Contact Would you choose Access Property Management
Google How to review someone on Google You need a Gmail address go to www gmail com Search the company on Google Or alternatively Click on Be the first to review
accelerateyourmarketing com gregwatson
accelerateyourmarketing com gregwatson Get a great Google placement Secure a map listing Get a five star rating
accelerateyourmarketing com gregwatson They create A custom feedback page
accelerateyourmarketing com gregwatson They create A custom feedback page
accelerateyourmarketing com gregwatson They create A custom feedback page Response Videos Bad Reviews don t get posted You receive feedback emails and training templates on how to respond
accelerateyourmarketing com gregwatson They create Training centre Streaming reviews to your web site A media centre business cards flyers Email templates for campaigns etc Customer review videos Reviews to social media Post to multiple review sites Reports and statistics Monthly face to face meetings Pay Month by Month
The marketing power of reviews online
The marketing power of reviews online
The marketing power of reviews online
Other ways of getting reviews We have a number of LPMA member businesses in this room Try this with business groups too e g BNI Systematically review each other and keep track You don t have to review everyone Ask them which sites they prefer to be reviewed on Let them know you have reviewed them
Anything else Get anyone who will give you a 5 star rating to do one If you are not sure they will give a five star rating then don t
This sounds like hard work If you review others they will review you If we all do it we will all gain business Is it better to be first past the post than the also ran If you don t do it your competitors will Just start small and review some LPMA members Don t be overwhelmed by the task delegate or just plan to do one or two per day week
Be known as the expert in an interesting new way
Be known as the expert in an interesting new way
Why write a book Creates instant credibility A good excuse for keeping in touch A nice giveaway People can share it around It can be available on the internet New business Convert private landlords Encourage landlords to move company
Ask www wikihow com
How about youtube
How about the tricky bits Book Cover Design Illustrations Content Copywriting Proofreading Editing Banner ads Marketing Web links Distribute it Sell it
How about the tricky bits fiverr com
How about the tricky bits
How about the tricky bits
How about the tricky bits Book Cover Design Illustrations Content Copywriting Proofreading Editing Banner ads Marketing Web links
What about writing the material The way of writing a book in the olden days Type until too tired to continue Wake up Fall asleep Fall asleep Wake up Type until too tired to continue
What about writing the material The way of writing a book more quickly Email the audio Dictate a chapter Someone else types it You check it
What about writing the material rev com
What about writing the material The way of writing a book EVEN MORE quickly Computer types it Dictate a chapter You check it
What about writing the material Use a headset microphone Use a desk microphone Use an Smartphone App as a microphone Use a Dictaphone Use your Smartphone as a Dictaphone
What about writing the material
What about writing the material
Editing your Book Don t do it yourself Online services Makes a tremendous difference to readability
Printing your Book The olden day way of doing things Get a Publisher Do a print run Try to get it into book stores Hope it sells
A single individual book gets printed as people order it Always in stock Internationally Available Link on your Website Postage Included
Upload a PDF and have it converted Approval System People can buy the super cheap e book People can buy the more expensive print version
simplebooklet com
Benefits of an e Book Easy to measure success Easy to add or remove material Easy to update Can add links video etc Doesn t cost you anything once it is produced
How to use the book Give it away at presentations to add credibility Send it to the entire company database Send to strategic partners to distribute for you Give it away on your website in exchange for contact details Sell it on your website Amazon etc Property Investors Institute
How to use the book
The to do list Get a five star rating Leverage off it Write a book Distribute it
Regenerating your Business in Changing Times www simplebooklet com lpma2015 By Greg Watson