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Impact Report 2024 Page 2The Alzheimer Society of Ireland

The Alzheimer Society of IrelandImpact Report 2024Page 1The Alzheimer Society of Ireland Impact Report 2024Table Of ContentsI. SECTION ONEIntroduconServices Provided by The ASIVision, Mission, and Values030405II. SECTION TWOMessage From The ChairMessage From The CEO0812162530 3440445062 70747780889295III. SECTION THREE OperaonsCommunity EngagementInformaon and Advice ServicesDemena Adviser ServicesFinance Report FundraisingAdvocacyResearch & PolicyHuman ResourcesQ&As with Julie GreeneQ&As with Amy MurphyLearning & DevelopmentCommunicaonsSupport Teams Branches98102IV. SECTION FOUR The Board of DirectorsQ&As With Cathy Reynolds106109V. SECTION FIVEStrategic Plan UpdateThe ASI - Financial Statements

Impact Report 2024 Page 2The Alzheimer Society of IrelandThe ASI - Impact Report 2024

Impact Report 2024 Page 3The Alzheimer Society of Ireland“e Alzheimer Society of Ireland is the leading dementia-specic service provider in Ireland. e ASI works across the country in the heart of local communities, providing dementia-specic services and supports and advocating for the rights and needs of all people living with dementia and their carers.”Our vision is an Ireland where people on the journey of demena are valued, can realise their rights and exercise choice, and are living well where they choose. A naonal non-prot organisaon, The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with demena and their communies to quality support and services.The ASI operates the Alzheimer National Helpline, offering information and support to anyone affected by dementia on 1800 341 341. The Helpline is open six days a week, Monday to Friday, 10 am – 5 pm and Saturday from 10 am – 4 pm. The ASI also provides several other supports and services to people with demena and their carers across Ireland, including Day Care, Day Care at Home, Home Care, Family Carer Training, Demena Advisers, Alzheimer Cafes, and Social Clubs.Front Cover Photograpy: John and Janet Bradley pictured with their daughter, Siobhán, (centre) for Denim Day at Mahon Point Shopping Centre, Cork in March 2024. Photograph taken by Chani Anderson.

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Impact Report 2024The Alzheimer Society of IrelandPage 8onset Demena. The rst Acvity Lodge opened at Bessboro Day Care Centre in Co. Cork in May, followed by another lodge in Enniscorthy in November. In addion, The ASI connued to expand its support services, reaching more people living with demena and their families in Ireland. The network of Demena-Specic Day Care Centres has now grown to 54 locaons. Alongside these, we launched 20 addional support services, including Social Clubs, Support Groups, and Alzheimer Cafés, in counes such as Leitrim, Monaghan, Mayo, Roscommon, North Tipperary, Cork, Kerry, Galway, and Wexford. This clearly demonstrates that our reach across communies is growing.In 2024, we connued to work closely with our Branch network, pilong new ways for volunteers and supporters to engage and contribute as Friends of ASI. Our Community Engagement team expanded, and key programmes such as Friends of ASI Demena Inclusive Communies, the Creang a Demena Inclusive Generaon Transion Year Programme, Sporng Memories, and our Acvity Packs all ourished, making a tangible dierence across Ireland.I am also delighted to see that our demena-inclusive communies iniave has expanded to 12 locaons, introducing vital services and training local volunteers. The Transion Year Programme engaged 53 schools, empowering students to advocate for demena awareness. Sporng Memories connues to reduce isolaon through shared sporng experiences, while the Acvity Packs and Virtual Demena Hub provide valuable resources to stay connected.It’s very encouraging to see both the Irish Demena Working Group and the Demena Carers Campaign I can see throughout this report that our reach and achievements really speak for themselves. This is evident across the spectrum of our supports and services, and in the many ways we help to build communies, fundraise, create awareness, and build an evidence base to promote demena policy and our work on an internaonal stage, parcularly within Alzheimer Europe.“During 2024, we set out to create and implement our Strategic Plan, which is crucial in supporng people living with demena, their family carers, and supporters in Ireland over the next ve years. As we can see in these pages, many tasks have already been completed under the 13 objecves outlined in the Strategic Plan. This is a great credit to all the sta team for achieving this in just one year.”I was parcularly pleased to see our ability to support people in communies across the country. This is essenal, and I am incredibly proud of the team’s work to make it happen.Our community work has many strands, including our wonderful Demena Advisers working in each county naonwide, our dedicated Alzheimer’s Naonal Helpline team and volunteers answering calls from across Ireland, and our Mobile Informaon Service, which visited 17 counes during 2024. That is truly incredible outreach.The Board is parcularly pleased that 2024 marked an excing milestone for our charity with the launch of of dedicated Acvity Lodges for people with Young-A Message From The Chair of The Board - Eugene McCaugeThe ASI - A Year In Review

The Alzheimer Society of IrelandImpact Report 2024Page 9Network connue their work to amplify the lived experience of demena, raise awareness, and challenge sgma. Both groups are also strong supporters of the HSE’s Demena: Understand Together campaign. The Board and I remain commied to providing ongoing support to the valuable work undertaken by both groups and thank them for their signicant contribuon. “A highlight for me was the wonderful celebraon to mark the 10-year anniversary of the DCCN, which took place at the Mansion House in Dublin in April. The event, hosted by the Lord Mayor of Dublin, Daithí de Róiste, brought together key stakeholders, including Minister Mary Butler, to reflect on the network’s achievements and highlight its ongoing commitment to advocacy for dementia carers and supporters. I was delighted to aend this event.The DCCN has succeeded in pung a focus on the needs, priories, and rights of family carers of people impacted by demena in Ireland. Their work has also work has also been a catalyst for the creaon of an equivalent group in Alzheimer Europe, which was founded in recent years. I am very proud of this wonderful achievement.”I note that the External Learning and Development team had a dynamic and impacul year, delivering valuable learning opportunies to both family carers and organisaons. With the expansion of our L&D and tutor teams, we connued to grow, oering more opportunies and enhancing our impact. In 2024, I was pleased to see the team successfully deliver training and support to 908 demena family carers, a 10% increase from the previous year.On the political front, I was delighted to attend the launch of the Pre-Budget Submission “Equal Supports: Building on Momentum” in June, where we campaigned for continued State investment in dementia services, supports, and research. The ASI is very grateful to Minister of State Mary Butler TD for securing dementia-specific funding in Budget 2025. It was also encouraging to see the General

Impact Report 2024The Alzheimer Society of IrelandPage 10Election campaign in November, with several political leaders, in particular, signing the Dementia Pledge.Finally, I’m very proud to see our contribuon to the demena conversaon on the European stage with our colleagues in Alzheimer Europe. Ireland was one of the founding members of Alzheimer Europe in 1991, and I am proud of the role The ASI has played as a key member of the European movement to beer support people with demena. I also want to acknowledge the contribuons of Kevin Quaid and Patrick Crosbie for their advocacy work within Alzheimer Europe.All the work we’ve accomplished in 2024, which ultimately supports people living with dementia and their families, is underpinned by the dedication of our Board of Directors and Sub-Committees, CEO Andy Heffernan, our Senior Management Team, and our professional care staff across the country.I am so proud of all our collecve achievements. Together, we’ve accomplished so much in 2024.Well done, everyone. And thank you.Eugene McCaugeChair of The Board of Directors, The ASIEugene McGague, Chair of the Board, The ASI, chats with Roisin Shortall, TD, at the Pre-Budget Submission in Buswells Hotel.

Impact Report 2024 Page 11ASI Timeline

Impact Report 2024The Alzheimer Society of IrelandPage 12procurement process, Eaton Square were successfully awarded the contract to carry out this important work for The ASI in November. The new system will give us a strong foundaon for our growth as an organisaon. This work was guided by an all-organisaonal viewpoint, and crucial work was put in by our nance, IT and our procurement teams. It is very encouraging to see our aendances at our supports and services connue to rise. Overall, Day Care Centres Aendances were 78,653 (a 24% increase on 2023); Hours Day Care at Home 121,124 (55% increase); Hours Home Care 89,212 (29% decrease); and Social Supports which include aendances across the social supports includes aendances at social clubs, Alzheimer Cafes, Choirs and Support Groups, were 12,716 (20% increase). I was parcularly happy to see Bessboro Day Care Centre in Co Cork unveil Ireland’s rst Acvity Lodge in May, followed by the opening of a second Acvity Lodge at Castle Gardens Rerement Village in Enniscorthy, Co Wexford. These key services will support people with Young Onset Demena and Early-Stage Demena including therapeuc acvies, including art therapy, music sessions, cognive exercises, and gardening.It was very heartening to see the demena-inclusive communies iniave Friends of ASI expanding to twelve locaons, introducing vital services and training local volunteers. It’s so encouraging to see many of our Branch networks working closely with the iniave as we create connecons in communies around the country. 2024 was another very busy and producve year for everyone at The ASI and I was privileged and heartened to meet with service users, sta, volunteers, and supporters throughout the course of the year. As the leading demena-specic service provider in Ireland, we connue to work in the heart of local communies, providing demena-specic services and supports and advocang for the rights and needs of all people living with demena and their carers. And what a year 2024 turned out to be. Firstly, I was delighted to present our Strategic Work Plan for 2024-2027 to the sta team. The ‘work priories’ document gives eect to our strategic objecves and creates very tangible and achievable goals for the years ahead under each of our interdependent strategic priories: Access, Strength, and Impact. Yes, our new strategy workplan is ambious, but we are demonstrang that it’s very much achievable, and we will connue to provide updates on progress on a regular basis to our sta team. You can see the latest progress on these pages. I believe that with these work plans in place and with everyone’s steadfast commitment, we can achieve our vision of an Ireland where people on the journey of demena are valued, can realise their rights and exercise choice, and are living well where they choose will be realised. I was parcularly pleased to see progression on our ASI Transformaon Project. Following a robust A Message From our Chief Executive Building A Strong Foundation For Our Growth As An Organisation

The Alzheimer Society of IrelandImpact Report 2024Page 13I know it was a busy year for the Informaon and Advisory Services team who connued to provide access to informaon, advice, signposng, and emoonal support to people with demena and their families. In 2024, our Helpline service responded to 6,064 calls, emails and live chats from all over Ireland and internaonally. “It was very encouraging to see another busy year for our Mobile Informaon Service which visited 17 counties throughout Ireland bringing informaon, advice and support to people with dementia and their families in their local communities. We also successfully delivered training and support to 908 dementia family carers, representing a 10% increase from the previous year. This is a fantasc achievement.”These pages show that the Demena Advisory team worked with more people than ever, supporng 4,712 new service users and holding 11,992 meengs to assist new and exisng people with demena and their families who rely on the service.In October, we proudly celebrated their success with a Graduaon Ceremony of our learners from the QQI Level 5: Demena Care and Support Programme. As well as reecng the hard work and dedicaon of our learners, this milestone also demonstrates the high quality of training provided. This reinforces our dedicaon to connuous improvement and high standards across the organisaon. A notable highlight was the wonderful celebraon to mark the 10-year anniversary of our Demena Carers Campaign Network which took place at the Mansion House, Dublin, in April. This event – hosted by the Lord Mayor of Dublin, Daithí de Róiste – marked a decade of dedicated advocacy, community engagement and the group’s remarkable achievements. Our naonal and local fundraising events were also a huge success. This year marked the 30th Anniversary of Alzheimer’s Tea Day. There were many supporters in aendance at the launch at the Radisson in Sllorgan, including broadcasters Pat Kenny, Ciara Kelly, Barbara Scully and Teena Gates, and entrepreneur Pamela Laird. Also present were actors Bryan Murray and Una Crawford

Page 14Impact Report 2024The Alzheimer Society of IrelandO’Brien. It was so heartening to be there on the day with so many sta, advocates and supporters. In the case of Memory Walk, once again, I was parcularly proud to see so many from our sta team become ‘Champions’ and volunteer their me for the campaign. As shown on these pages, it was a busy year for polical advocacy. Following a successful Pre-Budget Submission launch in June, we welcomed the €2.3 million funding for demena in Budget 2025. I am very grateful to Minister of State Mary Butler TD for securing this funding for demena-specic support. And, of course, the General Elecon was held in November. I was invigorated by our Elecon campaign ‘Deliver on Demena – Make a Pledge to Keep Demena a Priority’ which called on all candidates to pledge their support. Ocially launched in Merrion Square, Dublin, the photocall for the campaign featured an adversing bus with several sta, advocates from both the IDWG and DCCN and ASI ambassador, Bryan Murray. A total of 260 pledges from candidates were received; 86 of these candidates were successfully elected to the next Dáil. The voice of our sta was to the fore and made for very powerful advocacy to ensure the place of demena in the Programme for Government.Another key highlight for me was ‘The Science of Demena for the Non-Scienst Event,’ which our research team co-hosted with Demena Research Network Ireland to demysfy the science of demena and bring research to a public audience. There were excellent speakers and takeaways from the day and great inputs from those with lived experience of demena.On the European front, I am privileged to be an Alzheimer Europe Board Member, and I was encouraged to see so many sta and advocates represenng The ASI at the 34th Alzheimer Europe Conference in Geneva in October. I’m humbled to see our advocates represenng Ireland on the Alzheimer Europe Working Groups, namely Kevin Quaid and Patrick Crosbie. In 2024, Irish MEP Nina Carberry was nominated as Co-Chair of the European Alzheimer Alliance, I look forward to working with Nina in the years ahead. I also would like to acknowledge the Naonal Demena Services, the HSE, the Government, and the All-Party Oireachtas Group on Demena, chaired by Senator Fiona O’Loughlin for their support and collaboraon. I also want to thank those who donate and help to fundraise for The ASI – as you will see from these pages, the impact of their generosity is evident. “As we look to the future, The Alzheimer Society of Ireland is in a good place, with over 750 sta delivering services, providing home care and day care at home to many people in their homes, providing vital helpline and advisory services, conducng very real and applied research, and inuencing policy through advocacy.” I thank our Senior Management Team, our wider sta team, branch members, and volunteers. It is important to acknowledge the contribuon of our Naonal Oce departments such as Finance, Risk and Quality, HR, IT, Procurement , Communicaons, and the recepon team. As I have said before, it’s the people in ASI who make things happen and each person - no maer what their role – plays an important part of Team ASI, and we couldn’t do what we do without them. Finally, thanks to our Chair Eugene McCague, and the Board of Directors for their leadership and guidance and their support. I am very proud of everything we achieved together as a team in 2024. Thanks to everyone for making it happen. Andy HeernanCEO, The Alzheimer’s Society of Ireland.Previous Page: Uachtarán Chumann Lúthchleas Gael Jarlath Burns pictured with Charity partner representaves from Alzheimer’s Society of Ireland, Naonal Community Engagement Manager Cathryn O’Leary, Chief Execuve Andy Heernan and Corporate Fundraiser Kerri-Ann Warren.

Impact Report 2024 Page 15Top Le: Andy Heernan celebrates the 30th anniversary of Alzheimer’s Tea Day. Top Right: Andy Heernan with IDWG advocate Kathleen Farrell. Middle and Boom: Board, sta and advocates at the Pre-Budget Submission launch in Buswells Hotel in Dublin.

Impact Report 2024 Page 16The Alzheimer Society of IrelandAs the number of people living with dementia in Ireland is expected to rise, these Lodges reflect The ASI’s steadfast commitment to providing innovative care and support for those living with the condition and their families. Reecng on the opening of the Lodges, The ASI’s Head of Operaons and Community Engagement, Siobhan O’Connor, said, “The ASI is commied to creang safe spaces where people with demena can thrive and feel valued, supported, and empowered on their journey. At the same me, this provides caregivers and families with vital respite and community support. This is about delivering demena-specic care that culvates social engagement, creavity, and joy. Many people played a crucial role in making these Lodges a reality and we are so grateful to each and every one of them.”Top Le: Head of Operaons and Community Engagement, Siobhan O’Connor, at the opening of our Acvity Lodge at Castle Gardens Rerement Village in Co Wexford.Top Right: The Memory Café in Dungarvan, Co Waterford.Middle: Sta, friends, guests and supporters of The ASI join to celebrate the opening of the Acvity Lodge at Castle Gardens.Boom: Minister Mary Butler ocially opens our rst Acvity Lodge at the Bessboro Day Care Centre in Co Cork.2024 marked an exciting milestone for The ASI as it expanded its services with the launch of dedicated Activity Lodges for people with Young-Onset Dementia (YOD). In May, our Bessboro Day Care Centre in Co. Cork unveiled Ireland’s first Activity Lodge, marking the culmination of a month-long celebration of 30 years of Alzheimer’s Tea Day. The Lodge offers a social and engaging space for people with YOD to participate in activities tailored to their interests and peers, with a focus on reconnecting with nature through its garden. Minister of Older People Mary Butler TD officially opened the Lodge, with public representatives, families, carers, and community supporters in attendance, and the event was even featured on Virgin Media News. A second Activity Lodge opened at Castle Gardens Retirement Village in Enniscorthy, Co. Wexford, in November. The space provides a range of therapeutic activities, including art therapy, music sessions, cognitive exercises, and gardening, to improve the quality of life for those with YOD and early-stage dementia. They also offer a supportive space for carers to connect and access resources. People with YOD, diagnosed before the age of 65, face challenges that differ from those experienced by older individuals with the condition. Many may still be in active employment, driving, managing financial responsibilities, and raising young families. Operations The ASI Opens Two ‘First of Its Kind’ Activity Lodges for People with Young-Onset Dementia and Early-Stage Dementia

Page 17The Alzheimer Society of IrelandImpact Report 2024

Impact Report 2024 Page 18The Alzheimer Society of IrelandSupport Groups, and Alzheimer Cafés, in counes including Leitrim, Monaghan, Mayo, Roscommon, North Tipperary, Cork, Kerry, Galway, and Wexford. Memory Cafés launched in Dungarvan, Co Waterford, and Kenmare and Macroom in Co Cork. These Cafés provide a welcoming, informal space for people with demena, their families, friends, and healthcare professionals to meet, share experiences, and exchange knowledge. The Cafés are based on an internaonal model, where we aim to reduce isolaon, foster social interacon, and oer valuable resources and support. The Memory Cafés in Dungarvan and Macroom were spearheaded by local *Friends of ASI, a group of volunteers committed to learning more about dementia and transforming that understanding into meaningful support within their communities. To learn more about how The ASI’s Friends of ASI iniave is helping to raise awareness and build community support, please see the Community Engagement secon in this report.The ASI connues to expand its support services, reaching more people living with demena and their families in Ireland. The network of demena-specic day care centres has expanded to 54 Day Care Services, including a newly refurbished Centre at Bethany House in Co Carlow. The revamped centre, which includes a beauful new garden, was ocially launched by The ASI and Minister of Older People Mary Butler TD in March. The refurbishment was made possible through funding from Bank of Ireland Community Funding and the Carlow Rotary Club, with the work carried out by Pat Supple Landscape Maintenance. The building renovaon was completed by Scot O’Reilly’s All Star Renovaons, supported by a generous legacy from a local family. Since 2013, barring a brief pause during the Covid-19 Pandemic, the centre has provided services and supports to hundreds of people living with demena and their families in the county. The ASI’s Day Care Centres offer person-centred activities to promote cognitive stimulation, social engagement, and physical activity. Meanwhile, Co. Donegal also saw the addion of new Day Care Centres in Clonmany, Newtowncunningham, and Cloghan, further broadening The ASI’s network across the country.Alongside these Day Care Centres, The ASI launched 20 addional support services, including Social Clubs,Operations - A Growing Network Of Nationwide CareThe ASI continues to expand its support services, reaching more people living with dementia and their families in Ireland

Page 19Impact Report 2024Top and Middle: ASI Sta, friends and supporters celebrate in the newly refurbished Bethany Day Care Centre in Carlow. Boom: Friends of The ASI at the opening of The Memory Cafés in Dungarvan, Co Waterford.

Impact Report 2024 Page 20The Alzheimer Society of Irelandlearn new things. “It’s a great idea because, in the past, people like me would have been sing in a chair in the corner of the house with people talking over their heads,” Frank said. “Even now, in speaking with people of my generaon, I’m learning things about the past that I didn’t know about,” he added. Frank navigates life with Alzheimer’s by “taking an acve interest in everything and keeping going.” Jackie, a member of the Demena Carers Campaign Network, said: “When you’re rered and you get a demena diagnosis, it’s very important to smulate the person who has it with lots of new experiences.” She added vising Cafes provides a sense of community, where “you have your own network of friends.” “It’s very nice to meet people, at any age.” *Quotes originally appeared in an Irish Times arcle Frank and Jackie Golden - Alzheimer Cafes ‘The rst day the minibus picked up my husband to go to the Day Care Centre, I wept. Before that, I never had ve minutes to myself.’ Katherine and Bob have been married for over 50 years. Bob has Vascular Demena and Alzheimer’s, condions that have caused a gradual decline in his health, followed by more sudden changes.‘At rst, I stopped going out, but aer a few months, my wife and I realised I was wasng my life away.’ I was diagnosed with demena at the beginning of 2023. I was scared and did not know what was ahead. I think I was in shock. I would not go out but aer a few months, my wife and I realised I was wasng my life away. Demena is not the end - it’s a dierent beginning. We joined The ASI’s Mullingar Social Club, which is great, also I am a member of Castlepollard Men’s Shed who are fantasc for support, help and of course a bit of laughter. I go to Multyfarnham Day Care on Tuesdays, which I really enjoy. I started to collect model airplanes, I have nearly 150 models so far and sll growing. I just wanted to say if you think something is wrong, don’t ignore it. There is great help and support out there as I found out.Edward Madden - Day Care Centre and Social Club ‘In the past, people like me would have been sing in a chair in the corner of the house with people talking over their heads.’ Frank and Jackie Golden will have been married for 57 years in June. Frank, a member of the Irish Demena Working Group, was diagnosed with Alzheimer’s Disease six years ago. A dedicated writer and reader, Frank published a book called The Irish Job in 2023, set in 1920s Dublin. The couple oen aend Cafes in Clontarf and Castleknock in Co. Dublin, and say it’s an opportunity to reminisce, connect with others, make new friends, and ‘e Day Care Centre Saved Me’ We Hear From People Who Use Our Services

Page 21The Alzheimer Society of IrelandImpact Report 2024When Bob suered a stroke in 2023, Katherine said their lifestyles “hugely diminished” with Bob becoming completely dependent on carers. Struggling to cope “I was at the end of my tether,” Katherine contacted The ASI. Soon, Bob began aending its Bessboro Day Care Centre. “The rst day Bob went to Bessboro was my saving grace. “At rst, he wasn’t quite sure about going there. Now he is ready and waing when the minibus pulls up outside the door to collect him every Tuesday and every Thursday,” Katherine said. “He calls Bessboro Day Centre his ‘club’.” At Bessboro, Bob enjoys companionship and smulaon from the caring sta and volunteers. “He sings their praises all the me,” Katherine said. “The carers and volunteers at Bessboro are totally seless people. They oer so much care and companionship to Bob. And they oer care and companionship to me too.” For Katherine, the respite has been life-changing: “The rst day the minibus came, I wept. “I never had ve minutes to myself. Now I have ve hours two days a week to myself. My outlook has improved, and I feel uplied by the kindness of people.” “Bessboro Day Centre saved me.” *Katherine and Bob’s story originally appeared in The Cork Echo. Katherine and Bob Marn – Day Care Centre Top: Edward Madden takes a well deserved break from working on his model airplanes. (Day Care Centre and Social Club). Middle: Frank and Jackie Golden. (Alzheimer Cafes).Boom: Katherine and Bob Marn pictured at the launch of our Acvity Lodge at Bessboro Day Care Centre in May.

Impact Report 2024 Page 22The Alzheimer Society of Ireland‘The ASI has been a lifeline to our family’, we are very grateful.’ Marie Carroll, whose husband Pat was diagnosed with Alzheimer’s Disease in 2020, describes The ASI as a “lifeline” for their family. “The ASI is truly a remarkable charity. It has been a lifeline to our family since my husband Pat (father to our three adult children and grandfather to our two beauful granddaughters) was diagnosed. “With the help and support of The ASI, Pat has a happy and meaningful life. He is socially acve through his biweekly trips to the Whistlemount Day Centre in Navan and his mornings with ASI carers, Patricia and Sean. The ASI has been an incredible support to my daughters and I too, providing us with guidance, reassurance and support as we navigate through the unknown path that Pat’s Alzheimer’s is taking us on. “Through The ASI, our family has become part of a proacve and caring community that works hard to ensure that our loved ones who carry the burden of Alzheimer’s Disease and Demena live happy, meaningful, accepted and fullling lives.” Marie and Pat Carroll – Day Care Centre and Home Care Service‘Our Day Care at Home support worker is helpful, kind, and good craic. We all enjoy chats together.’ Kieran and Mary have been married for 57 years. They live in Co. Kildare and have three children. A few years ago, Kieran began to noce subtle changes in Mary; parcularly her increasing forgeulness. In 2022, aer further signs, Mary was diagnosed with Alzheimer’s. Since then, Kieran has been caring for and supporng Mary. As Mary’s condion progressed, Kieran knew they both needed addional support and contacted The Alzheimer Society of Ireland. Now, Renate, a carer from The ASI, visits Mary and Kieran twice a week. With Renate’s support, Kieran gets much-needed respite; occasionally he goes golng. Meanwhile, Mary and Renate spend me together doing various acvies, and somemes they head to the local coee shop for doughnuts and a chat. Kieran describes Renate as extremely helpful, kind, clever and ‘good ‘ol craic.’ “We all enjoy the chats together,” he said. Despite the challenges demena brings, Kieran remains steadfast. “Mary has become more reliant on me now, But we must soldier on. We’re very fortunate in a lot of ways.”Kieran and Mary - Day Care at Home

Page 23The Alzheimer Society of IrelandImpact Report 2024‘My mom is happy at the Day Care Centre, and it allows me to connue working, knowing she is safe.’ Doris is a wife, mother, grandmother, and great-grandmother. She has four sons Michael, David, Robbie and Eddie and one daughter, Linda. Her family became her sole purpose in life. She was a dressmaker in her early working life and when her children were young, she made their clothes. “She is a very gentle and kind person, and this has not changed even with her demena diagnosis. She loves music and especially loves listening to The Greenscreen on LMFM Radio. “My mom has been aending Tredagh Day Care Centre for ve years. At the Centre, Doris can socialise in a safe environment where she feels comfortable and can meet people her own age,” said her daughter, Linda. “This gives her a sense of belonging and is very good for her well-being. She feels very happy and comfortable with both clients and care sta. “The centre provides a lot of support by way of interacon with other clients. They provide food, entertainment and services such as hairdresser and chiropodist, if required. Doris enjoys the music, dancing and sing-along sessions. The Centre also provides Bingo, Art and Quiz sessions on a daily basis. “The ASI and Tredagh Centre Drogheda are such a wonderful support to my family. I am a full- me carer for my mom. The Centre gives me a chance to connue working with the knowledge my mom is safe,” said Linda. “We are extremely lucky in the Drogheda area to have this wonderful facility.”Doris and Linda – Day Care CentrePrevious Page: Kieran and Mary - Day Care at Home. Top: Marie and Pat Carroll – Day Care Centre and Home Care. Boom: Linda with her Mom, Doris, who aends the Tredagh Lodge Day Care Centre in Drogheda.

Impact Report 2024 Page 24The Alzheimer Society of IrelandWhat’s the rst thing that comes to mind when you think about our services? Demena-specic care? Person-centred support? Safe, warm spaces for people with demena, giving family carers the vital respite they need? What about ower arranging, yoga classes, or Olympic compeons where service users compete for the coveted gold medal? Visits from furry friends, including dogs, rabbits, and alpacas? Or the chance to pick freshly planted potatoes from a Day Centre Garden? Our services – from Day Centres to Social Clubs – oer all of this and much more. Our incredible sta work relessly every day to create engaging, new experiences for people with demena, all while bringing smiles to their faces. “Although demena brings us many challenges, our sta are commied to showing that there is sll so much joy to be found.”In 2024, we hosted a variety of special events, oungs, and celebraons. While we had many big moments, the quieter ones that took place within our services were just as meaningful. Like when clients share a cup of tea and chat about the weather or sing along to their favourite song on the radio or laugh at a funny joke a carer said. Top: Swinging for gold at the Curlew Road Day Care Olympics iMiddle: Cuddles at Aughamore Day Care Centre in Co. Sligo. Boom: Flower arranging at Garryowen, Co. Limerick.Operations - From Flower Arranging Dementia Care That Goes Above And Beyond

The Alzheimer Society of IrelandImpact Report 2024Page 25Our Creang a Demena Inclusive Generaon TY programme has ourished over the past three years, now reaching 53 schools and nearly 4,000 students enrolled for the 2024/25 school year. The programme is designed to foster empathy, increase understanding, and raise awareness of demena among younger generaons.The feedback has been overwhelmingly posive. Ms. Lane from Carrignafoy Community College described it as a “super iniave” and said, “I was quite amazed at how interested and focused the students were during the modules. They took real ownership of their learning and provided incredibly posive and detailed feedback.”The project is also proud to be an ocial Challenge Partner with An Gaisce - The President’s Award.A special congratulaons to Elese Doyle from Coláiste Bhríde Carnew, who won a Garda Youth Award for her outstanding work in demena awareness and fundraising for The ASI.In June, we were thrilled to launch the Irish-language version of the programme, making it more accessible to Irish-speaking schools. It was a pleasure to oer this resource in our nave language, ensuring inclusivity and cultural relevance.Addionally, the Creang a Demena Inclusive Generaon Programme won in the Student category at the Irish Healthcare Centre Awards 2024. It was also shortlisted in the Best Use of Technology category. Led by passionate volunteers who care deeply about both sport and supporting others, Sporting Memories continues to make a significant impact. This initiative combats isolation, depression, and loneliness by creating safe, welcoming spaces where people connect through a shared love of sport. With positive feedback for enhancing mental and emotional well-being, the initiative continues to grow—bringing people together through shared memories and a sense of belonging.In 2024, The ASI was proud to be named one of the GAA’s Charity Partners, providing a unique opportunity to further promote Sporng Memories. This partnership, rooted in the GAA’s deep community es, oers an ideal plaorm to ensure that individuals with strong connecons to the GAA connue to feel welcomed and included.Over six weeks in October and November, our Community Engagement Team proudly took part in the Irish Life GAA Healthy Club Provincial Nights across Kildare, Tyrone, Mayo, and Mallow. These events were a great opportunity to connect with Healthy Club Coordinators and promote Sporng Memories. In October, Sligo Rovers FC hosted a memorable Sporng Memories event, where fans came together to share stories, meet legends, and celebrate their love of football. We are thrilled to connue this incredible journey as part of our partnership with the Football Associaon of Ireland, delivering Sporng Memories through their Football Social Responsibility programme.Awareness And Inclusion In The Community

Impact Report 2024The Alzheimer Society of IrelandPage 26Every month, we curate an Acvity Calendar that highlights naonwide events and produce Acvity Packs distributed to ASI sta, the HSE, nursing homes, and public health nurses. With over 850 packs delivered monthly, these resources help thousands stay engaged and connected, receiving posive feedback for their impact. Launched in 2023, the Friends of ASI Demena Inclusive Community iniave has grown rapidly. Aer successful pilots in Macroom, Co. Cork and Dungarvan, Co. Waterford, it expanded to 10 more communies in 2024, including Mallow, Mullingar, Cavan, Drogheda, Carlow, Ratoath, Athlone, Nenagh, Riverchapel-Courtown, and Donegal.The iniave has reached over 520 people through workshops and training, increasing demena awareness across businesses, sports clubs, and community groups. This eort ensures people with demena and their families receive vital support and understanding.Partnerships with local Garda Divisions have been key, with training in Wexford and North Cork, and a session for over 200 Garda recruits in November, helping them beer support people with demena.Friends of ASI also plays a key role in idenfying local needs and launching essenal services, including Day Centres in Ballyvourney and Dungarvan, Memory Cafés in Dungarvan and Macroom, and Social Clubs in Macroom and Carlow. These services provide crucial support and connecon for people with demena and their families. Our Friends of ASI show the power of communies to create posive change.Top: TY Student Elese Doyle (centre) is presented with her award for outstanding work in Demena Awareness and fundraising.Middle: GAA Sporng Memories, bringing people together through shared memories and a sense of belonging.Boom: John Lawless a Friends of ASI volunteer - Increasing demena awareness across businesses, sports clubs, and community groups in Co. Waterford.

The Alzheimer Society of IrelandImpact Report 2024Page 27John has helped drive several local iniaves and says that it can be dicult to remember all that the Dungarvan Friends of ASI group has achieved, as they have been so acve. John tells us about his journey with the iniave to date.“I found myself geng involved in Friends of ASI in a strange sort of way. There was an open night (the launch), hosted at the local cinema, to set the ball rolling, and I aended as a representave of the local Lions Club. My inial atude was, ‘Well, this is just another meeng, and the Lions Club might be able to help out with some funding.’ However, on that night, both the speakers and the videos were inspiraonal. I learned so much about what a person with early-stage demena might be experiencing and could see that lots of simple things could be done to improve the quality of their lives.“I believe that it is the simple things that are making all the difference. At one of our monthly committee meetings, we discussed the possibility of setting up a Memory Café. “Then Emilyne, who is a member of the commiee, just quietly perked up and said, ‘But I have a coee shop, why don’t we just use my place? I reckon that it might work.’ The rest is history. The Memory Café has become one of my favourite places to go as oen as I can; it’s so informal and is a great gateway into the other services.“Already in the Dungarvan community, the dierence is that people are more prepared to talk about demena. There is a growing awareness and less sgma. As more and more local people undergo training, atudes are gradually changing. On a personal note, I’m now far more comfortable speaking to friends and colleagues; demena is no longer a taboo subject.“In addion, those who know that we volunteers are involved are likely to bring up the subject. On quite a few occasions, people literally stopped me in the street and asked me about the local iniaves, quickly followed by a queson or concern about one of their loved ones.“The greatest impact is that the local iniaves are breaking down the barriers of isolaon for both those with demena and their families.”“There are quite a few good ideas for projects and programmes. It’s important for more people to get involved, as they can use their skills to be part of or even lead some of these projects. It’s brilliant to have full-me sta providing services, but volunteers who are rooted in their local community can both informally spread the message and act as an access route to the services.“Honestly, the most rewarding part is working together as a team with both professional sta and other volunteers on something where I never thought I had something to oer. I’m geng more back than I am giving.”  John Lawless, A Friends of ASI Volunteer, Has Been Supporting the Initiative Since 2023

Impact Report 2024The Alzheimer Society of IrelandPage 28A COMMUNITY RESPONSE

Impact Report 2024 Page 29

Impact Report 2024The Alzheimer Society of IrelandPage 30Our Naonal Helpline is a free and condenal service, open six days a week, for people with demena and their families who have quesons or concerns about demena or who just need to talk. This service is delivered by our friendly and empathec volunteers and sta who oer expert advice, emoonal support, and signposng to other vital services. We work with people from the earliest signs, during the diagnosis, and throughout the progression of the disease. In 2024, our Helpline service responded to 6,064 calls, emails, and live chats from all over Ireland and internaonally. Not only does the Helpline give support and comfort in the moment, but it also acts as the rst port of call for anyone contacng The Alzheimer Society of Ireland – to help people with demena and their carers get the specic support they need. For as long and as oen as they need it. This year we were delighted to welcome Claire Dolan as our new Helpline & Informaon Manager. Claire brings a wealth of experience to the service, is a senior tutor with our Family Carer Educaon programmes and previously managed day care and home support services in the organisaon. To support our team in delivering this high-quality service, training and development connued to be a priority in 2024. We provide quarterly in-person training sessions to our Helpline sta and volunteers, and this year training workshops covered topics such as Safeguarding Vulnerable Adults, the Decision Support Service, and common queries that arise in relaon to communicaon and responsive behaviours. This training not only enhances our volunteer and sta knowledge and understanding on important issues that people with demena and their families raise, but it also helps us to maintain the Helpline Standard, which was awarded to the Helpline for a second me in 2023. The Naonal Helpline can be contacted on 1800 341 341, helpline@alzheimer.ie and through a Chat funcon on the ASI website www.alzheimer.ie. Information and Advice ServicesThe ASI - National Helpline Services

The Alzheimer Society of IrelandImpact Report 2024Page 31The ASI has a wide range of booklets, factsheets, videos, and other resources to support access to informaon about demena. As part of our commitment to excellence, we work to ensure that all our publicaons are informed by the lived experience, by expert advice, and have a focus on maximising quality of life while navigang changes that happen. We are very grateful to the people with demena and the families and supporters of people with demena and the topic expert advisers who have worked with us to develop these resources. In 2024, we were delighted to work with the Irish Hospice Foundaon to update our ‘I have Demena, How do I Plan for the Future’ booklet to help people with demena and their families to consider legal, nancial and healthcare planning following the enactment of the Assisted Decision Making (Capacity) Act and the establishment of the Decision Support Service. As part of the work to implement ASI’s Strategic Plan, we commenced a project to review our resources and consider the needs of people with younger-onset demena. We were delighted to hold a workshop with ASI’s Cuimhne Group in Cork to hear directly from people with younger-onset demena and their families about their informaon needs following their diagnosis. Their insights and suggesons are invaluable. We are holding further workshops in 2025 to progress this important project. Our resources are available free of charge to people with demena and their families/carers. Contact our Naonal Helpline at 1800 341 341, our Demena Adviser Service, or visit www.alzheimer.ie. Our website includes dedicated secons for people with demena and for families.It was another busy year for our Mobile Informaon Service. We visited 17 counes throughout Ireland bringing informaon, advice and support to people with demena and their families in their local communies. This service enables us to bring our Demena Advisers, Helpline team, local sta and Branches to age friendly expos, Agricultural shows, food fesvals, local events, libraries, shopping centres and the Naonal Ploughing Championships in Co Laois.“We can provide a direct access to our expert teams, signpost people to their local supports and service and share our publicaons, all free and condenal. We can even welcome people on board to our meeng space, which provides a dedicated space to listen and support. All contribung to our strategic priority to increase access to our high quality supports and services.” If you would like to bring this service to your local area, please call the helpline at 1800 341341 or email mobileinformaonservice@alzheimer.ie“Our Helpline service is a fantasc example of sta and volunteers working together to provide a free, high-quality service to people all over Ireland. We are so proud of how it is has grown and developed over 23 years, now reaching over 6,500 people a year. It is a crical part of ASI’s work to ensure that people with all types of demena and their families have access to mely informaon and advice throughout their demena experience.” Samantha Taylor, Head of Demena Advisory ServicesInformation And Advice Services -Mobile Information Service Resources & Community Outreach

Impact Report 2024The Alzheimer Society of IrelandPage 32Somemes it is a simple maer of having someone to discuss a specic issue or more general issues. Other mes it’s about connecng or signposng the caller to services that will possibly help them, which is what makes a dierence.  “From the lived experiences shared by callers, I have a far beer understanding of what life caring for someone with demena is like. I hear from some people how they bring a posivity and ‘get on with it’ state of mind to their role as carer, which is upliing. However, in so many, I hear (and learn) just how much a burden is on the carer – and principally the person’s life partner. Few are equipped to deal with the demena condion, and one’s ability to do so gets no beer with age.”  Please do call. We will listen, and we show we are always nding ways to help. The ‘feel-good’ sense I have aer my roster. In most cases I feel, and from the thanks I somemes receive from the caller, that I have done them some good – and usually where they are in dicult circumstances. My role as a volunteer in ASI is to help deliver tangible support to those aected by demena. In almost all cases the caller comes with a need – some more crical needs than others. I want to do something – even if it is small – to meet that need and send the caller on their way with some benet from having made the call. My biggest concern is that whilst I might have signposted callers in many direcons, the services out there might not (be able to) deliver the service I’ve suggested to the caller or with the same speed of delivery that the caller has generally enjoyed in ringing the Helpline. Our resources are available free of charge to people with demena their families and carers. Please contact our Naonal Helpline at 1800 341 341.Ian Moore, Helpline Volunteer The ASI.Answers with Volunteer - Ian Moore Finding Ways To Help

Impact Report 2024 Page 33AttendancesCoursesEngagement EventsService ClinicsService Clinics6Group EventChoirEventsService EventsGroup EventsEventsEventsEngagementsDementia Adviser Service

Impact Report 2024 Page 34The Alzheimer Society of IrelandThe Demena Adviser team provides a post-diagnosc service to people diagnosed with and living with demena and their family and carers at any stage of their demena journey as part of the Model of Care for Demena in Ireland. Working throughout Ireland, our Demena Advisers (DAs) provide informaon and advice, emoonal support, and praccal assistance, as well as signposng to appropriate services and supporng the person and their family to navigate the health and social care system to ensure they receive the right support at the right me. The DA service is personalised and tailored to everyone to support them to live well and take control of their lives. Our DAs also support people who are navigang their diagnosis and experiencing changes in their memory, mood, and ability to manage day-to-day life. Our team works closely with health and social care professionals in diagnosc services such as Memory Assessment Support Services, Regional Specialist Memory Clinics, Memory Technology Resource Rooms (MTRRs) and other memory clinics; HSE teams; and GP’s. Our team was part of steering commiees in acute sengs and was delighted to work with the HSE’s Naonal Demena Service (NDS) in working groups to inuence, develop, and implement demena-specic pathways and services within the HSE. In 2024, our DAs worked with more people than ever, with 4,712 new service users and 11,992 meengs to support new and exisng people with demena and their families who avail of the service. The year also saw the team work with 211 people with young-onset demena. The team had a specic focus to work with individuals and groups to understand their needs andwork with them to develop supports, a truly person-led approach as outlined by our work with our Cuimhne Group. The team also works across the country to raise awareness and bring informaon and advice to local communies. In 2024, this work included delivery of 245 awareness talks, parcipang in 279 Alzheimer Café meengs and 111 of The ASI’s Community Engagement events, aending 45 events with our Mobile Informaon Service, and supporng 44 Cognive Smulaon Therapy groups, 43 support groups, and 40 social clubs. The team also supports the HSE’s Demena: Understand Together campaigns, parcipang in media and other events throughout the year. In 2024, our Naonal Coordinator Annie Dillon rered, and Siobhan Johnston took up her post to build on the great work done by Annie to build and develop the service. We gathered in June to acknowledge the enormous contribuon Annie made to The ASI, not only as our rst Naonal Coordinator for this service but also for her contribuon over 15 years with The ASI. She was, and is, a reless champion for people with demena and their families, and we wish her every good health and happiness in her rerement.Siobhan Johnston took up her post during 2024 and brings with her 30 years of experience and has a parcular passion for supporng and improving the lives of people with demena. Having worked as a manager in community and residenal sengs, Siobhan has a wealth of knowledge, and we wish Siobhan every success in her new role and welcome her to ASI. A key focus for Siobhan will be further expanding the team thanks to the success of ASI Pre-Budget Submission which enables ASI to recruit ve new posts in 2025.Dementia Adviser ServiceNational Support Services

Page 35Impact Report 2024Top: The Demena Adviser team pictured with CEO Andy Heernan at The ASI’s Pre-Budget Submission launch in Buswells Hotel. Middle: The team say farewell to Annie Dillon on her rerement from The ASI.Boom: The Demena Adviser team with Samantha Taylor at the Naonal Oce in Blackrock, Co Dublin.

Impact Report 2024 Page 36The Alzheimer Society of Ireland“Thank you so much to the Da Team for all your help. It is So much appreciated by all of us and never forgotten.” “You have been a part of our lives from the very beginning, always there if myself or Dad needed to talk and always so supportive in every way. I cannot thank you enough for your kindness and guidance. You have provided information, advice, care, and advocacy for Mum and our entire family throughout, and we are eternally grateful. We could not have made it through without you and your whole team at Alzheimer’s Society Cahercalla. Thank you for everything.” “Thanks so much. We are finding ways. Thanks for all the info. I will certainly take it on board. A Brilliant help.” “Thanks so much for the chat yesterday. It really helped to chat to someone who understood the feelings that go with caring for a loved one with dementia. Having the chat made a huge difference to me. I appreciate you taking the time to meet me. Keep up the mighty work. It makes such a difference to families. I’m sure our paths will cross again, and it’s great to know I can give you a call if we hit a bump on the journey. Thanks again.”“Just ringing to say thank you so much for your wonderful help and advice yesterday.” “God bless you for listening to and believing her.” She said, “It meant a great deal.”“We look forward to coming every month it is such a failure-free environment, thanks again.” Top, Middle & Opposite: The Demena Adviser team support The ASI’s Pre-Budget Submission in Buswell Hotel in Dublin.Boom: The Demena Adviser team are pictured with Minister of State Hildegarde Naughton.Dementia Adviser Service - UserFeeback And TestimonialsRaising Awareness And Sharing Information

Page 37The Alzheimer Society of IrelandImpact Report 2024

Impact Report 2024 Page 38The Alzheimer Society of IrelandThe ASI have long recognised the need for specic services and supports for people who have been diagnosed with Young Onset Demena (YOD) and Early-Stage Demena (ESD). The ASI and our DA team advocate for improvements in services, and with the development of the Model of Care for Demena in Ireland and improved diagnosc services, our team is increasingly working with people with demena who are being diagnosed earlier in the condion and people who are younger; in 2024, 211 people under 65 years of age accessed our DA service. Providing appropriate responses to the needs of these cohorts connues to be a driving force for service development within the DA team and for the ASI. One such service that is successfully supported by the DA team is the Cuimhne Group. The Cuimhne Group is for people with younger-onset demena and cognive issues and their families. The group was formed in February 2023 in response to people’s interest in networking with others in a similar situaon in a fun, supporve environment outside the clinical seng. Inially the group met for coee in a local hotel. As the group bonded, there is increasing interest in broader community acvies. This includes a collaboraon between The ASI and The Crawford Gallery in Cork City. This is held monthly and is coordinated by two of The Crawford Gallery’s in- house arsts. This programme is in progress and the feedback to date from parcipants is very posive.Regular social oungs including a recent visit to The Naonal Gallery in Dublin, to Spike Island in Cobh, to the Everyman Theatre in Cork City, and a Christmas oung to a local restaurant. All planning and development of the group is decided by all members of the group.Regular social oungs including a visit to The Naonal Gallery in Dublin, to Spike Island in Cobh, to the Everyman Theatre in Cork City, and a Christmas oung to a local restaurant. All planning and development of the group is decided by all members of the group. The approach of the group is informal with lots of general discussion as well as specific discussions on dementia/cognitive impairment issues. It focuses on networking and building of friendships as well as getting support and being kept informed on the latest dementia events and developments. Members of the group have also contributed to developments with the Dementia Office and The ASI, including updating of literature. To provide a forum for people with young/early onset demena and other interested people to come together to enjoy social acvies. The focus of the group is on friendship, fun and informaon sharing. It includes arsc acvies, coee, meals out and other acvies. Acvies are planned in a collaborave way based on an individual’s interests. Dementia Adviser Service - The Need Young-Onset-Dementia And Early-Stage Dementia

Top Le: Maeve Montgomery, Demena Adviser for Louth. Top Right: Clair Harte, Demena Adviser forLongford and Westmeath, takes part in Alzheimer’s Memory Walk. Middle: Members of The Cuimhne Group,pictured outside The Naonal Gallery of Ireland. Boom: Samantha Taylor and Annie Dillon.Page 39Impact Report 2024

Impact Report 2024The Alzheimer Society of IrelandPage 40Financial ReportThe nancial results for the year ended 31 st December 2024, are summarised in the accompanying income and expenditure account. In 2024, The Alzheimer Society ofIreland (ASI) total income was €29.5 million (2023: €26.3 million), resulng in a surplus of €1.67 million. Overall income increased by €3.2 million, compared to 2023. The expenditure increased by 9% or €2.34 million. This reects the increased addional services acvity. In line with our goals of sustainability The ASI spent 89% of its total income on care service provision.Thanks to the generous support of our funders and eecve fundraising eorts, we generated a surplus that enabled an addional investment of €756k in capital development. This funding has been directed towards enhancing and expanding services for our clients across Ireland.Key developments include:• A new premises in Monaghan• An extension of our facility in Cork• Upgraded outdoor activity in several centres to enrich client engagementThe addition of five wheelchair-accessible vehicles to improve client transportation to our services. This investment reects The ASI’s connued commitment to improving the reach of our services. The capital was raised through a combinaon of fundraising, contribuons and donaons.Looking ahead, ASI remains dedicated to further developing new services and expanding into addional locaons throughout 2025 with a further €817k earmarked for capital expenditure in 2025. Our commitment to enhancing our clients’ experience is made possible through the generous support and contribuon from a diverse range of supporters, including funds raised from our community, government grants, and corporate partnerships.The ASI adheres to all the relevant nancial regulaons and reporng standards. We consistently priorise transparency and accountability in our nancial pracces, ensuing the highest level of integrity and trustworthiness for future details.The ASI is compliant with The Governance Code – a Code of Pracce for Good Governance of Community, Voluntary and Charitable Organisaons in Ireland.Visit www.governancecode.ie for more informaon.The ASI is a Triple Locked member of the Charies Instute Ireland (CII). This means that our board has formally adopted (and monitors compliance with) the Guidelines for Organisaons on Fundraising from the Public; the Governance Code for the Community and Voluntary sector ( www.governancecode.ie ), and annual nancial reporng in full compliance with the Charies SORP (Standard of Reporng Pracce under FRS102).Detailed annual nancial statements are available for review on the ASI website at www.alzheimer.ie CHY 7868 / CRO 20018238 / CRO 102700

The Alzheimer Society of IrelandImpact Report 2024Page 41Income from donaons and legacies was €1.49 million slightly down on the previous year of €1.53 million., While income from donaons and legacies reduced year on year the levels achieved were in line with on target. Going forward, the maintenance of our donor base remains a priority for the fundraising department.The ASI received total funding of €23.34 million in 2024 compared to €21.22 million in 2023. Grants from the HSE in 2024 was €22.89 million (2023: €20.7 million) an increase on the prior year of €2.19 million. The ASI also received an addional €452k (2023: €525k) from the Department of Social Protecon for the Community Employment Schemes operang in Waterford and Donegal.Thanks to the generous support of our donors, the ASI income from fundraising was €3.24 million (2023: €2.25 million from Fundraising and €1.17 million (2023: €0.95 million) from client contribuons. This remarkable growth in income directly supports our mission to expand and enhance services for people living with demena and their families across Ireland. We are deeply grateful to everyone who contributed as it makes a real and lasng impact.This income is carefully managed to maximise returns while ensuring that risk is minimised and ethical standards are upheld. In line with ASI’s investment policy, funds are held in cash or term deposits, allowing the organisaon to meet its nancial obligaons promptly and support its ongoing work eecvely.The Audit and Risk Commiee regularly monitors deposit levels to ensure compliance and nancial stability. In 2024, this prudent approach generated €29k in interest income, further strengthening our ability to serve clients and invest in vital services.This category includes income from a variety of smaller sources that collecvely support the ASI’s operaons. These include the VAT Compensaon Scheme, the Revenue Commissioners’ Charitable Donaon Scheme, and a number of targeted grants awarded for specic projects or iniaves. While individually modest, these contribuons are valuable In 2024, the ASI spent €27.8 million on providing services and social inclusion acvies an increase of €2.34 million on the prior year of €25.47 million. Throughout 2024, the ASI connued to expand its vital services.The total income for 2024 was €29.5 million (2023: €26.3 million), The breakdown is as follows:In 2024, the ASI invested €1.07 million in generang fundraising income—an increase of €77,000 comparedDonaons & LegaciesCharitable AcviesOther Trading AcviesInvestment IncomeOther Income1.4923.344.410.030.211.5321.223.20-0.35Raising FundsCharitable AcviesGovernance CostsCharitable Acvies1.07-0.4226.330.99-0.4524.03

Impact Report 2024The Alzheimer Society of IrelandPage 42and other costs associated with the statutory and regulatory obligaons of the organisaon. The costs were €415k, a slight drop on the prior year of €450k.The Board considers it appropriate that the ASI should aim to maintain a liquid reserve ranging from 3 months to 5 months expenditure for normal operang expenses with a target minimum liquid reserve fund equal to 90 days of operang expenses. The reserves are maintained to provide the ASI with adequate nancial stability and the means for it to meet its charitable objecves for the foreseeable future.At the end of 2024, ASI reserves amounted to 137 days cover (2023: 125 days). The economic volality connues to underscore the importance of a strong reserves policy. The challenges of rising costs, and ongoing uncertainty in income streams parcularly in fundraising and client contribuons highlight the need for resilience and exibility. Maintaining a healthy level of reserves enables ASI to respond swily to changing circumstances, protect core services, and safeguard the connuity of support to our clients.2024 has been a highly successful year for the ASI, marked by signicant growth in services and an expanded reach that has meaningfully improved service provision for our clients. This progress reects our connued commitment to excellence, innovaon, and impact.As we look to 2025, we are condent that this posive trajectory will connue, supported by promising opportunies for further development and long-term sustainability. All projected acvies are carefully aligned with our strategic objecves, ensuring that every step forward builds on a strong and purposeful foundaon.The ASI remains commied to maintaining robust nancial controls, delivering cost-eecve services, and preserving the high quality of care that our clients and their families rely on. With a clear vision, sound governance, and the ongoing support of our partners and community, the ASI is well-posioned to grow sustainably and meet the evolving needs of people living with demena across Ireland.to the previous year. This increased expenditure directly contributed to a rise in overall fundraising returns. The addional investment focused primarily on enhancing our Individual Giving Campaign, as well as expanding promoonal eorts for key events such as Tea Day and the Memory Walk. In addion to raining funds, These iniaves helped to create awareness, strengthen public engagement and broaden our donor base, ensuring the connued growth and sustainability of ASI’s fundraising eorts.In 2024, the ASI spent €26.3 million on charitable acvies, an increase of €2.3 million on 2023. This rise reects our ongoing commitment to meeng the growing needs of people living with demena and their families.Key drivers of this increased expenditure include:• Expansion of day care services, with additional day places made available• Continued growth of the highly successful Day Care at Home model• Development of new services and specialised programmes, particularly those aimed at supporting people with young-onset dementia and social supports.• Continual growth year on year in our Information and Advisory ServicesThe ASI has steadily broadened its reach, delivering services to a more diverse client base such as young onset, and has seen year-on-year increases in demand in our core services. In alignment with our strategic goals, we expect this upward trend to connue as we respond to emerging needs.The ASI connues to invest in its Advocacy and awareness raising of Demena and invested in partnerships in Research and will connue to develop and inuence research and has collaborated on a number of projects throughout the year.Governance costs which relate to the general operaon of the organisaon as opposed to those costs associated with fundraising or charitable acvity. The costs include, Company Secretarial, Governance

Top Le: Picking home grown vegetables in the garden at Bessboro Day Care Centre, Co Cork. Top Right & Middle: Singing, dancing and celebraons for The ASI’s Tea Day 30th Anniversary. Boom:Minister Mary Butler, ASI Sta, and friends celebrate in the refurbished Bethany Day Care Centre.Impact Report 2024 Page 43

Impact Report 2024The Alzheimer Society of IrelandPage 44The ASI generates funds through a variety of iniaves, including events, campaigns, marathons, challenges, individual donaons, corporate partnerships, and, of course, those who choose to remember The ASI in their will.The ASI extends a sincere thanks for the incredible support and generosity demonstrated by all those who contributed to making this achievement possible.In January, The ASI launched its most fashionable campaign – Denim Day for Demena. The annual campaign saw people in crèches, schools, services and workplaces across Ireland don their denims in March to help raise vital funds for demena services and supports. Even pets sported some ne denims too!Following Denim Day, The ASI launched its longest-running annual campaign in March—Alzheimer’s Tea Day. For the second consecuve year, actors Bryan Murray and Una Crawford O’Brien fronted the campaign. Bryan, a member of the Irish Demena Working Group, lives with Alzheimer’s.This year marked the 30th anniversary of Tea Day. In 1994, then ASI sta member Barbara Scully was tasked with organising a fundraiser—and thus, the Tea Day was born! Since its incepon, the campaignhas raised over €10 million and garnered support from numerous ambassadors and countless advocates across the country.At a special event held at the Radisson in Dublin, Barbara, now a writer and broadcaster, joined ASI ambassadors, board members, branch members, and supporters to celebrate three decades of Tea. Newstalk Radio provided live coverage, bringing the occasion to a naonal audience. During the broadcast, Pat Kenny interviewed a range of guests including Barbara Scully, Bryan Murray, Una Crawford O’Brien and The ASI’s Samantha Taylor. The conversaons highlighted the signicance of the event and the ongoing eorts to raise awareness and support for people living with demena. The campaign concluded on Thursday, May 2nd, with communies across Ireland coming together to raise vital funds and awareness for those aected by demena. Tea Day celebraons also extended to Leinster House in Dublin, where ASI representaves and advocates spoke with policymakers about the importance of support services for people with demena and their families naonwide. Here’s to the next 30 years of Tea!In June, The ASI launched Alzheimer’s Memory Walk, proudly supported by Payzone, which honours and celebrates those living with demena and their families. Ambassadors, Local Champions, ASI Sta,Fundraising A Remarkable Wave of Generosity Results in Millions Being Fundraised to Support People with Dementia and their Families

Impact Report 2024 Page 45and even some furry friends gathered in Iveagh Gardens, Dublin, to lead a mini-Memory Walk. A second mini-Memory Walk launch was held at Bessboro Day Centre in Cork to encourage people to come together, share memories, and create new ones, to help raise vital funds for our services and supports.This year’s Ambassadors were broadcaster Teena Gates, entrepreneur Ellen Kavanagh Jones, former polician Nora Owen, TV presenter Marn King, Munster’s rising star Josh Wycherley and tness guru Dee Murphy who were a terric support throughout the campaign. Each ambassador has a personal connecon to demena.The ASI’s 5th annual Memory Walk campaign culminated on 22nd September, becoming the biggest Memory Walk yet, with over 4,000 parcipants taking part at 42 locaons naonwide. Malahide Castle, Co. Dublin, had the largest turnout, with more than 300 walkers. On Saturday, July 20th, Rick Higgins and Friends hosted a BBQ with all proceeds being donated to the ASI. The event took place in the Marine Hotel in Suon directly across from Higgins Butchers. The whole communitygot involved and supported this wonderful event. Despite the weather it was a great family day out with special guests Donal Skehan, Mark Moriarty and Mamo cooking up a storm in the demo kitchen. Over €42,000 was raised on the day. Rick’s father Tony had been diagnosed with Demena and has since sadly passed away. In 2024, we witnessed the creaon of meaningful partnerships, the successful compleon of key projects, and the surpassing of ambious fundraising targets. We are incredibly grateful to our corporate partners and business supporters for their steadfast support throughout the year. Their passion, commitment and drive have made a signicant dierence at The ASI. Our sincere gratude to our partners, listed below and indeed to those who generously donated to The ASI throughout the year through their company. • Payzone • GAA• Aurivo• The Access Group• Equinix• Shannon Airport Group• Crown Paint• Insurance Instute Dublin

Impact Report 2024 Page 46• Chaucer Insurance• Wrapped in Kindness • Lurellstown Castle • Bank of Montreal • M&S Sparks• Carlisle Solicitors• Castlelake Aviaon We are, as always, immensely grateful for the ceaseless generosity of our donors, without whom we could not connue to deliver impacul programmes. In 2024, our loyal and commied monthly supporters, contributed just over one hundred thousand. We also received legacy donaons from supporters who sadly passed away, totalling just over ve hundred thousand euro. These contribuons are a crucial source of income for The ASI.Addionally, we ran regular campaigns in partnership with the Irish Times and Irish Independent. As in previous years, we were overwhelmed by the extent of public generosity in supporng The ASI’s mission to grow high-quality supports and services that meet the needs of people living with demena and their families, carers and communies.In 2024, our dedicated Community Fundraisers took on incredible challenges, raising signicant funds and increasing awareness for demena. Addionally, there were many other event highlights that made a huge impact. In June, Galway based supporter Eoin White undertook the mammoth task of running the whole width of County Galway in 24 hours. Eoin ran the 172km distance from the River Shannon to the Atlanc Ocean which is the equivalent of running four marathons back-to-back.Eoin undertook the challenge in honour of his father who was living with late-stage demena. Sadly, Eoin’s father passed away since compleng the challenge. In addion to raising over €30,000, Eoin also increased awareness for The ASI and demena in his workplace and wider community.In September, Conor Quigley from Dublin climbed Mount Kilimanjaro in memory of his grandfather, Liam Marren, who passed away earlier in the year aer living with demena. Conor raised €3,555 through his online donaon page and we were delighted to invite him into our Naonal Oce a few months later to present a cheque to The ASI.On the June Bank Holiday weekend, over 120 runners proudly joined Team ASI to take on the VHI Women’s Mini Marathon. An amazing €43,570 was raised. A huge thank you to everyone who ran for us and to all who donated. A special shoutout to Brooks Hotel, Dublin 2, for their generosity in providing Team ASI with a base of operaons for the day.The Irish Life Dublin Marathon took place in October; with 176 runners taking part, we raised over €200,000! A huge thank you to everyone who parcipated and contributed so generously.Top Le: Rick Higgins, who organised a BBQ & Block Party presents a cheque for Over €42,000 to The ASI.Top Right: Tea Day 2024, marking 30 years of fundraising - Since its incepon, the campaign has raised over €10 million!

Impact Report 2024 Page 47Harry Younge ran the The Irish Life Dublin Marathon in honour of his father, Wayne, who was diagnosed with frontotemporal demena at the age of 57 in 2023. Harry took on the marathon with the aim of raising vital funds and awareness for demena and The ASI. And that he did. He raised €27,563, and his story, highlighted on our social media channels, received an overwhelming response.Crossing the finish line was a significant moment for Harry. “I was overwhelmed,” Harry said. “I felt very proud. I had a pretty tough journey with training and injuries and was really proud to have been able to just complete it, as I hadn’t really thought that I would be able to. I was lucky to have such amazing support throughout the marathon from my family and friends, so I was beaming as I came up to the finish line.”Leading up to the marathon, Harry’s family and friends were incredibly supporve. His friends organised a charity rugby tournament with his local club, Clane RFC, and many showed up on race day, which meant a lot to Harry. He is also grateful for his family’s understanding, despite the challenges of training: “I think I put a bit of pressure on them with weird mealmes, lots of running talk, and prey common bad moods, but they were always so understanding and helpful to me.” While physically demanding, Harry describes the race itself as “such an amazing experience” and he loved being part of it all. “The buzz was unique,” he said. However, the most rewarding part was the outpouring of support for his father, Wayne. Through Harry’s social media post, friends and family from around the world shared their memories of Wayne. “From my original Instagram post, my family had lots of friends from all over the world share beauful and funny stories about my wonderful dad,” Harry explained. “We were able to save them and compile them into a folder, 

Impact Report 2024The Alzheimer Society of IrelandPage 48which we regularly chat to Dad about. It always brings a smile to his face when we menon some old names from when he was in college, or old work colleagues, and it is lovely for my family to be able to hear such amazing stories that match the wonderful person that our dad is.”What advice would Harry give to those considering dusng o their running shoes? “I would say to denitely just go for it! It was such a great experience that I know I will never forget, and so I would highly recommend that anyone who can, should run it. It was probably a lile overwhelming at rst to sign up, but aer that inial tough period, it was so rewarding. It also opened a lot of opportunies for conversaon about demena among my family, my friends, and my wider circles. “It denitely has a big impact on the community in a posive way, spreading informaon on the impact of demena and how to support those that are aected.”For young people hoping to raise awareness about demena, Harry shared valuable advice. “It’s dicult - it’s something that I have found dicult myself, to be honest. The one thing that I would recommend is to be open and honest about your experiences, and not to be afraid to share your story. For years, my family kept our struggles very much to ourselves, but since opening up to those around us and the wider community, people are all too happy to help. From charity nights at local clubs to small text messages to check in, it’s really been a burden o my family that we wouldn’t have goen unless we had raised awareness on the topic.”How is Wayne doing now? “Dad is in great form,” Harry said. “Having been diagnosed years ago following further years of symptoms, he can nd it tough to keep up with conversaons, and daily rounes or acvies are somewhat lost on him. However, every me I get to see him, I am greeted with a big smile and a hug. Dad has always been seen as a gentleman, and even now, it is evident that he lives up to that status. Oen, we see glimpses of his humour and his caring nature. Most of all, Dad appears to be happy and content, which is most important for us.”Just Keep Running - 120 runners proudly joined Team ASI to take on the VHI Women’s Mini Marathon. An amazing €43,570 raised. A huge thank you to everyone who ran for us and to all who donated, we really appreciate your support!

Impact Report 2024 Page 49

Impact Report 2024 Page 50The Alzheimer Society of IrelandThe Alzheimer Society of IrelandThe ASI urged the Government to connue moving the Model of Care for Demena in Ireland from paper to pracce and to honour the Programme for Government and the Naonal Demena Strategy by invesng €5.5 million in demena in Budget 2025,alongside crical social protecon, policy and workforce planning.In October, The ASI welcomed the €2.3 million funding for demena in Budget 2025 with more funding for day care at home and in the community, ringfencing of 20% of new home support hours for demena, addional demena advisers, and expanded diagnosc services.• €400,000 to increase the provision of Day Care at Home and Day Care in the Community. This funding means more people will receive block hours of demena-specic care, ensuring social smulaon for people living with demena and respite for family carers.• €400,000 for ve addional ASI Demena Advisers, which will mean enhanced access to the service and enhanced service management as the number of roles increases.• €300,000 allocated for Weekend Acvity Clubs for People with Young Onset Demena to connue providing this invaluable social acvity.• €120 million funding to provide 24 million Home Support hours to 60,000 people with the ringfencing of 20% of new home support hours for people living with demena –from 18%, this is very welcome. • Improving access to demena diagnosis and post-diagnosis support is a key priority. €1 million in new development funding is being provided to recruit six Consultants to Memory Assessment and Support Services in Donegal, Kerry,In Spring, The ASI took part in the Europe-wide campaign led by Alzheimer Europe to Make Demena a European Priority. The organisaon is asking all candidates to pledge to:1. Join the European Alzheimer’s Alliance2. Support the campaign of Alzheimer Europe and its member organisaons to make demena a European priority, with specic acons in the following four key areas:• Ensuring dedicated EU funding for demena-focused research across all disciplines, commensurate with the societal and economic cost associated with demena• Responding to the scale of demena as a health challenge by priorising the condion as part of the next health programme of the EU• Acknowledging demena as a disability, aording people with demena the rights guaranteed under the United Naons Convenon on the Rights of Persons with Disabilies (UNCRPD)• Undertaking focused work at an EU level to provide greater support and protecons for carersIn June, The ASI launched Pre-Budget Submission ‘Equal Supports: Building on Momentum in 2025’. The ASI called on the Government to improve equity of access to demena supports and services across Ireland and highlighted that increased investment is needed in community services, acute services, mental health supports, social protecon, demena research, and the demena workforce.Political Advocacy

Page 51Impact Report 2024

Impact Report 2024 Page 52The Alzheimer Society of Ireland“is Government, now in its fth Budget, has signicantly increased funding for dementia supports and services and has invested €17 million in new dementia services since 2021.”investment in demena supports in recent years,much more sll needs to be done. We must ensure that demena remains a priorityfor the new government. The acons outlined in our Manifesto have the potenal to make a dierence in every community across Ireland and you can help make that dierence.We called onElecon candidates to pledge to Deliver on Demena in the next Programme for Government and: 1. Resource the Model of Care for Demena2. Develop a Naonal Demena Registry 3. Make Brain Health a Public Health Priority 4. Deliver a Demena Workforce for the Future 5. Implement the Statutory Home Support Scheme 6. Appoint a Commissioner for Older PeopleThe campaign was ocially launchedin Merrion Square, Dublin with the adversing bus and several sta, along with advocates from both the Irish Demena Working Groupand the Demena Carers Campaign Networkand ASI ambassador, Bryan Murray.Despite a naonal news agenda concentrated on issues like housing, cost of living, and the economy, The ASI took a taccal approach to media, securing naonal and regional press releases, op-eds, leers to the editor and radio interviews, as well as high-prole pieces in the Irish Times, Irish Examiner and Irish Independent.Incredibly strong social media coverage was secured which centred on capturing the party leaders supporting or signing our pledge, including the then Tánaiste Micheál Martinand Taoiseach Simon Harris. A total of 260 pledges from candidates were received 86 of whom were successful in being elected to the next Dáil.• Mullingar, Waterford, Wexford and Galway.• €200,000 will be allocated to implement a Naonal Demena Registry, which will improve data collecon on demena.The ASI was very grateful to Minister of State Mary Butler TD for securing this funding for demena-specic support. This investment makesa huge impact on the lives of people with demena and family carers across Ireland,and we really appreciate the Minister’s ongoing support and understanding.This Government, now in its h Budget, has signicantly increased funding for demena supports and services and has invested €17 million in new demena services since 2021.Other highlights which will impact people aected by demena includeseveral social protecon and cost of living measures. However, The ASI wasdisappointed not to see specic resource allocaon for creang a sustainable workforce in the demena sector. As a Secon 39 organisaon, there is an inequality in terms and condions for all ASI employees as they receive less favourable terms and condions comparedto public sector workers engaged in similar roles. The ASI maintainsits advocacy and lobbying in relaon to a sasfactory outcome on this issue.The General Elecon 2024 was held in November. Our campaign ‘Deliver on Demena –Make a Pledge to Keep Demena a Priority’calls on all candidates to pledge their support for those living with the condion and their family carers. While there has been increased

Page 53Impact Report 2024

Impact Report 2024 Page 54The Alzheimer Society of IrelandMembers parcipated in a case study with theatre director Dan Colley, reecng on their engagement with his producon Lost Lear. Members also attended the premiere of Don’t Forget to Remember at the Irish Film Institute in February, following a successful engagement with Ross Killeen and Louise Byrne of Motherland Films. This event underscored the importance of storytelling and representation in raising awareness about dementia and its impact on individuals and families.Two DCCN members had thehonour of vising Áras an Uachtaráin withsome members of the Irish Demena Working Group andaendinga garden party with An Uachtaráin Michael D Higgins and his wife Sabina Higgins. The theme was Communies in all their Diversiesand it was incredibleto see so many communies represented, and for our advocates to be included in this event.During Naonal Carers Week in June , the DCCN acvely supported awareness eorts by using social media to promote the seven episodes of the DemTalks Series One podcast. This iniave aimed to highlight the voices and experiences of carers while sharing valuable insights on demena care. By engaging online, the DCCN helped spread important messages about the realies of caring, highlighng the supports available.In The Demena Carers Campaign Network (DCCN), supported by The ASI, connued its work, aiming to be the voice of and for demena carers naonwide by raising awareness of the needs of carers, and those they care for. The group also played a crucial role in supporng The ASI with policy development, media engagements and fundraising.The DCCN 10th anniversary celebraon took place at the Mansion House, Dublin, in April, marking a decade of dedicated advocacy and community engagement. Hosted by the Lord Mayor of Dublin, Daithí de Róiste, the event brought together key stakeholders, including Minister Mary Butler, to reect on the network’s achieve-ments and highlight the DCCN’s ongoing commitment to advocacy for dementia carers and supporters. The DCCN committee organised a wonderful event, and many commiee members and network members parcipated in the event or joined us on the day.The DCCN engaged in policy consultaons and focus groups to improve care standards and digital soluons.Members parcipated in a World Café event in March,and the group shared insights with HIQA on dra Home Support Standards in December and collaborated with An Garda Síochána on the Herbert Protocol form for missing persons. Members also contributed to the Department of Health’s redesign guidelines for long-term care sengs and contributed to tesng and providing feedback on severaldigital apps including the HSE app.Network (DCCN)Campaigns & Events

Page 55The Alzheimer Society of IrelandImpact Report 2024The DCCN parcipated in several meengs with the Naonal Demena Oce Special Interest Group on Post Diagnosc Supports, advocang for improved services for individuals living with demena, and focusing on enhancing post-diagnosc resources.Members acvely contributed to several fundraising iniaves, with Denise Monahan contribung to an Internaonal Women’s Day breakfast event at the Conrad Hotel, hosted by Sidero. Members also supported Tea Day and Memory Walk. Members played a key role in polical engagement, supporng the launch of the Pre-Budget Submission, Local and European Elecons and the General Elecon.Members met with polical representaves to discuss the General Elecon manifesto, including our member Aisling Harmon, along with The ASI’s Advocacy Manager and CEO, meeng with An Taoiseach (at the me), Simon Harris, to advocate for demena-related policy priories. Members parcipated in key conferences to share insights, advocate for demena care, and engage with medical professionals and other key stakeholders to advance demena awareness and care iniaves including Alzheimer’s Disease Internaonal, Engaging Demena, and the Annual Carers Forum.Media contributions included radio interviews on Clare FM, East Coast FM, Ocean FM, and Radio Nova, to support the HSE Understand Together campaign, and a published piece in the Medical Independent which our member Tony McIntyre contributed to. Each year, members are available to parcipate in key speaking engagements for academic organisaons. In February, our Vice-Chair (and currently our Acng Chair), Susan Crampton spoke to students of the MSc in Demena at University College Cork, providing valuable insights on the lived experience of a demena carer.Sixteen members also reviewed and provided feedback on Dr. Sabina Brennan’s upcoming book, Sll Me: A Neuroscienst’s Guide for Families Caring for Someone with Demena, set to be published in 2025. The DCCN actively contributes to severalkey steering groups, ensuring the voices of dementia carers are represented in decision-making.These include the European Dementia Carers Working Group, the Dementia & Delirium Steering Group, the Family Carer Research Group, the ASI’s Dementia Research Advisory Team (DRAT), the Understand Together Working Group, and the National Clinical Guideline 21 Steering Group on psychotropic medication prescribing.

Impact Report 2024 Page 56The DCCN 10th anniversary celebraon took place at the Mansion House, Dublin, in April, marking a decade ofdedicated advocacy and community engagement.

Page 57The Alzheimer Society of IrelandImpact Report 2024We had the great pleasure of advising the Mr Sands Youth Theatre and were delighted to be invited to the opening show. In June, our amazing advocates Bryan Murray and Una Crawford-O’Brien launched the Mater Hospital demena-inclusive sing room. Catherine Murphy spoke at Trinity College Dublin on how our health services can make simple changes when planning departments and buildings to help everyone nd their way. She also emphasised the importance of showing kindness and paence.A few new and not-so-new members spoke at Naonal Conferences, sharing their lived experiences and bravely telling their stories, showing how resilient and strong the IDWG is.In November, we met with the HSE to trial their new health app. We spoke to the Naonal Demena Services about post-diagnosc support.We also presented to the Naonal Ambulance Service and hope to start working on a very excing project with them in 2025. We have members on the Understand Together Working Group, Decision Support Service Stakeholders Group as well as members sing on many of their local memory cafe commiees. Our member Frank Golden and his wife, DCCN member Jackie Golden, took part in training Azure Facilitators so that our museums and galleries will connue to The Irish Demena Working Group (IDWG), supported by The ASI, amplied the lived experience of demena and raised awareness and challenges around sgma across Irish society.We contributed to an incredible 78 collaboraons, projects and meengs, which are creang long-term social change.To kick o the New Year, Kathleen Farrell parcipated in the Irish Human Rights and Equality Commission Ageism campaign, which saw her featured on one of the biggest billboards in Dublin. We had two in-person meengs in Cork and Dublin, which helped dene the work of the group and fed into the The ASI’s work.Kathleen and Marguerite Keang presented at a Boots conference in May. You could hear a pin drop, as both advocates spoke so bravely and honestly. The feedback we received was terric, and unanimously, delegates said that the most impacul part of the day was hearing from our members.We had the great honour of aending a garden party in Áras an Uachtaráin and listened to the powerful and wise words of our President, Michael D. Higgins. His message to all was loud and clear. He reminded us that our voices are more important now than ever. In a world of such uncertainty, the powerful work of our advocates must never stop.Campaigns & Events

Impact Report 2024 Page 58The Alzheimer Society of Irelandprovide demena-inclusive exhibions and events. Our most recent focus group was with HIQA to discuss the standards of homecare services.Polical advocacy relies heavily on hearing the lived experiences of people with demena and family carers.Polical advocacy played a keypart of our work in 2024. Frank and Jerry did an incrediblejob at Tea Day in Leinster House, engaging with policymakers. Their words resonated strongly, and no doubt contributed to the success of our Pre Budget-Submission launch in Buswell’s Hotel.Our Pre-Budget Submission was longer than our usual launch events, but our advocates Mary, Kevin, Frank, Catherine and Kathleen played a vital role in shaping its success by sharing their lived experience with policy makers.Members took part in local radio interviews throughout Ireland, emphasising the importance of community and how everyone has a role in ensuring their communies are demena-inclusive.Top: Top: Kathleen Farrell pictured at the Pre-Budget-Submission launch in Buswells Hotel in Dublin. Boom: Members of the IDWG and ASI sta at a meeng in Dublin in February.

Page 59The Alzheimer Society of IrelandImpact Report 2024A special menon to our advocates who represent the lived experience of demena on the Alzheimer Europe working groups in 2024.Kevin Quaid is the Chair of the European Working Group of People with Demena. The group is composed enrely of people with demena, who are nominated by their naonal Alzheimer associaons. They work to ensure that the acvies, projects and meengs of Alzheimer Europe duly reect the priories and views of people living with demena. The Chairperson is also an ex-ocio member on the Board of Alzheimer Europe with full vong rights.Paddy Crosbie is a member of the European Demena Carers Working Group. The group was launched by Alzheimer Europe and its member associaons in 2022. It is composed of current carers, relaves and supporters of people with demena or carers with prior experience of caring in the 5 years prior to their nominaon by their naonal Alzheimer associaons.Thanks go to, Kevin and Paddy, for represenng The ASI on the European stage with such integrity and honesty.Top: Kevin Quaid and Patrick Crosbie at the An Sgma Awards in Brussels, December 2024.Representing Ireland

Page 60Impact Report 2024

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Impact Report 2024The Alzheimer Society of IrelandPage 62• Capacity Building: The ASI is commied to ensuring the members of the DRAT are aorded opportunies to enhance their research knowledge and engagement skills. The members come together a number of mes a year for bespoke training workshops and are invited to aend learning opportunies relevant to their work. In 2024, members aended the Engaging Demena Conference, the Alzheimer Europe Conference and a PPI funding applicaon review event hosted by the Health Research Board. • Funding Parcipaon: DRAT members contribute to The ASI’s research funding decisions, playing an acve role in reviewing research proposals to ensure alignment with the needs and priories of the demena community.• PPI-led Research: In the emerging landscape of PPI and empowered research, the members demonstrate an impressive skill set for collaboraon, research event planning and project management and disseminaon. The Project Report for their recently completed invesgaon is available to read at the link below. hps://alzheimer.ie/wp-content/uploads/2025/02/RORPort.pdf Through their collaboraons and innovaons, the Demena Research Advisory Team connues to drive impacul, person-centred demena research, ensuring that studies reect the real needs and priories of those most aected. They achieved a commendable amount of work in 2024 and will connue to impress and inspire research into the future.The Demena Research Advisory Team are a group of people living with demena and family caregivers. They are supported by The ASI to draw on their personal experience of demena to improve the relevance and potenal real-world applicability of demena research. They play a vital and acve role in shaping demena research across Ireland.DRAT members are widely regarded by their research peers as exemplars of best pracce in PPI. Their work, both naonally and internaonally, demonstrates leadership, commitment, and innovaon, seng a high standard for meaningful public involvement in demena research.• Research Collaboraon: Members act as co-researchers, providing insights informed by personal experience which strengthen research design and outcomes. The DRAT are currently supporng 14 wide-ranging research projects in partnership with universies naonwide, a cross-border collaboraon and an internaonal study with members of the INTERDEM Academy. An example of the projects include: » Supporve Care Needs for Individuals with Co-morbid Cancer and Demena and their caregivers (DCU) » Animal assisted intervenon for people living with demena in community (UG) » Exploring Autonomy from the Perspecves of People Living with Demena (DCU) » Development of referral process for demena diagnosis (UCC)Dementia Research Advisory Team (DRAT)

The Alzheimer Society of IrelandImpact Report 2024Page 63Dementia The ASI was proud to support Kilkenny-based John and Kathleen from The Demena Research Advisory Team to aend an immersive week-long conference ‘Walking The Talk for Demena’ set against the backdrop of El Camino de Sanago. John and Kathleen were joined by ASI Research & Policy Manager Dr Laura O’Philbin. This experience brought together over 70 walkers from 30 dierent countries living with or working in dierent aspects of demena - all determined to make a posive dierence by tackling the most challenging and inspiring topics. John, Kathleen and Laura brought the Irish perspecve to global conversaons on demena, while learning from their peers across the world. Since this experience, The ASI has been a proud collaborator on a global an-sgma campaign that was launched on World Alzheimer’s Day, and a documentary about demena that is under development. www.alzheimer.ieActive Projects146Conferences / Symposia Dementia EventsLearning and DevelopmentLearning Opportunies6Recently CompletedCompleted Projects3

Impact Report 2024The Alzheimer Society of IrelandPage 64Team Up For Dementia ResearchTeamUp for Dementia Research (TUDR) is The ASI’s nationwide research recruitment support service. Established in 2021 (in collaboration with Dementia Research Network Ireland), it connects people living with dementia and those with an experience of providing informal care or support, with opportunities to take part in ethically approved dementia research projects. TUDR provides an accessible and inclusive touchpoint for people affected by dementia, to participate in research in a streamlined and person-centred manner. For members of the researcher community, the service addresses a crucial gap in the dementia research ecosystem by providing invaluable access to a diverse participant pool. TeamUp for Demena Research reached peak capacity of 350 members in 2024. Prospecve new members were invited to join a Waing List and oered a place in the service as these became available. Throughout 2024, the TUDR members were oered a great variety of research studies. These included a lab-based project in UCC called “Linking gut microbiome taxa and their metabolites to neurocognive disorders,” an online “Mul-user Social Virtual Reality for people living with demena” from researchers in UG and the biennial survey on “The State of Caring” from Family Carers Ireland. By fostering greater parcipaon in research, TeamUp for Demena Research empowers individuals and their families to contribute meaningfully to the demena research space, building a sense of hope and community.  Affected By DementiaLiving With DementiaCurrent Carersor Supporters

The Alzheimer Society of IrelandImpact Report 2024Page 65Top: The Demena Research Advisory Team is a group of people living with demena and carers/supporters who are involved in demena research as co-researchers. These Experts by Experience inuence, advise, and work with researchers across Ireland.In addion to being involved in various research projects across Ireland, team members come together 3-4 mes per year for capacity building workshops. Members also contribute to The ASI’s research funding decisions and review process for tenders. Boom: TeamUp for Demena Research is a service where people living with demena and their families can register their interest in parcipang in demena research. It connects you with researchers who are conducng studies in the area of demena (e.g. prevenon, diagnosis, treatment, care, cure).

Impact Report 2024The Alzheimer Society of IrelandPage 66To coincide with World Alzheimer’s Month, The Alzheimer Society of Ireland (The ASI) co-hosted a free public event in Dublin with Demena Research Network Ireland (DRNI) to demysfy the science of demena and bring research to a public audience. Disnguished researchers and clinicians delivered eight presentaons to over 100 people, sharing their experse in an accessible and engaging way covering topics including the science behind demena and the latest brain health. Interacve Q&A sessions were facilitated by members of the DRAT. A highlight of the event was a fantasc Paent and Public Involvement panel who brought the lived experience of demena to the fore. The event was co-designed with people living with demena and family carers from the Demena Research Advisory Team to ensure it was accessible, relevant and engaging. It was made possible thanks to funding from Health Research Board Conference and Events Sponsorship Scheme. In April, we developed a new demena research webinar series, ‘Demena Dialogues: Breaking Down Research’. The series translated emerging research for ASI sta, healthcare professionals, people aected by demena and the general public.Feedback is invaluable for our own learnings and how best to produce another series. Webinars are available to watch back on our Sta Hub, and on our website.Graphic Opposite: Webinar series feedback.of DementiaEducating The Public On Brain Health And Dementia“Connue the series, I would make meeach month. So many topics too cover!“Terric in everyway. Thank you so much.”Walking ReminiscenceDisease Modifying TherapiesGenecs & DemenaYoung Onset Demena

The Alzheimer Society of IrelandImpact Report 2024Page 67Research NewsletterA core component of our work is disseminang research internally and externally to enhance knowledge and awareness, which is done via two quarterly bullens; one for our research and health professionals, and another tailored for the public.Our public focused newsletter is shared with nearly 600 people and we issue in excess of 50 hard copies to interested members of the dementia community. It provides insights into our current research activities with internal and external collaborators, information on upcoming events and updates on the work of the Dementia Research Advisory Team. Additionally, it provides a platform to spotlight research projects recruiting via the TeamUp for Dementia Research service. Our researcher & health professional focused newsleer is shared with greater w ~220 recipients. In 2024 we saw an average 51% open rate. There was an increase of 10% of new sign-ups in the last year. It features funding and tender opportunies, research news research publicaons and upcoming events. Stay up to date with the work of the Research & Policy team by signing up to our updates at the link below.hps://alzheimer.ie/creang-change/research/research-newsleer/Top Le: DRAT members Emer, Alison, Kevin and his husband Tom. Top Right: DRAT members Kathleen and John. Boom Le: Saoirse Kelly with member of DRAT Ruth Forrest.Boom Right: The Research and Policy team Dr Laura O’Philbin, Ciara O’Reilly and Dr Diane Doherty.

Impact Report 2024The Alzheimer Society of IrelandPage 68generaons to form social relaonships, learn with and from each other, where all feel valued and supported. Inneach is the Irish term for the yarn used in weaving and for describing the goodness in people. Research Spotlight – Supporng Communicaon in Advanced Demena: Insights from Familial and Professional Caregivers (Dr. Annmarie Morrissey, UL) Emerging research at the University of Limerick, in collaboration with The ASI, explored communication challenges in those living with advanced dementia through carer insights. This work identified that family carers of people with advanced dementia feel unsupported and are required to constantly advocate for their loved one, particularly in healthcare settings. It also highlighted that hospital settings / unfamiliar environments had a negative impact on their loved one’s communication, presentation and overall happiness. To address these issues, Dr Morrissey highlights: • The need for policy interventions that prioritise person-centred care for people with advanced dementia • The importance of training all staff working with people with advanced dementia in non-verbal communication and understanding behaviour in national and local policy • The need to combat high staff turnover • The positive impact of dementia-friendly environments to minimise trauma and communication difficulties during hospitalisationThe ASI proudly co-funded a research project led by Professor Mary McCarron and her team at the Trinity Centre for Ageing and Intellectual Disability. As a result of this work, Prof McCarron has produced Post-Diagnosc Demena Support Guidelines for People with an Intellectual Disability. People with an intellectual disability, parcularly people with Down syndrome, are at increased risk of developing demena as they age. In recognion of this work, Professor McCarron was awarded the 2024 HRCI Research Impact Award, which was presented by ASI Board Member, Ms Ann Twomey. This presgious award celebrates research funded under the HRCI-HRB Joint Funding Scheme that has made a tangible, posive dierence in people’s lives. The ASI was also acknowledged for supporng Prof McCarron’s project as co-funder and presented with a commemorave plaque to mark this achievement. The Post-Diagnosc Demena Support Guidelines for People with an Intellectual Disability are available at www.tcd.ie/tcaid. The ASI are proudly co-funding Dr Catherine Houghton from the University of Galway to carry out a research project entled “INNEACH: Intergeneraonal Programmes to enhance social connecvity for people living with demena”. This research will lead to the development of a programme which will create opportunies for dierent Supporting Irish Research in 2024

The Alzheimer Society of IrelandImpact Report 2024Page 69Supporng this research has built our awareness of the challenges of family carers of those with advanced demena and communicaon dicules. The ASI connues to advocate for a stable demena workforce to address turnover issues. This work was supported by The ASI’s TeamUp for Demena Research service. Research, Publications & Presentations In addion to internal work to help plan ASI services and supports, The Research & Policy Team have contributed to several publicaons and conferences. Policy Impact In February 2024, The ASI appeared in front of the Joint Oireachtas Committee on Health represented by CEO Andy Heffernan was joined by Research & Policy Manager, Dr Laura O’Philbin and former Advocacy Manager Clodagh Whelan. We discussed key issues with the Committee including mental and physical health needs of people with dementia and their families, the need for a dementia registry, disease modifying therapies, brain health and the importance of community supports and service. Research - Numbers at a GlanceMedia PiecesJournal ArticlesSubmissionsPeople ReachedPresentationsPresentations

Impact Report 2024The Alzheimer Society of IrelandPage 70In 2024, we continued to create a strong positive culture through active employee engagement and communication, including site visits, staff hub (an online platform for resources and updates) surveys, newsletters and townhalls. We strive to continuously develop a great working relationship with our Day Care, Day Care at Home and Home Care services by training and providing a positive and compliant work environment. We further enhanced this relaonship by travelling to our ASI centres oen in 2024 to provide assistance and support as needed to managers located naonwide. Following the launch of the new ASI Strategic plan (2023 to 2028), we assisted in creang a realisc and achievable schedule for the HR projects to ensure the success of the strategy and iniaves over the ve-year period. The purpose of our HR survey, which was conducted in April, was to gain an insight into our ASI team member’s’ current understanding of our Values, Employer Branding and Succession Planning. The survey results will help shape our upcoming HR projects in alignment with The ASI Strategic Priories Plan. (ASI - Access, Strength, Impact)As a result of this survey, we now have a clearer understanding of our starng points for our HR projects and the direcon they need to take. Following the compleon of our HR projects and the new ASI Strategic Priories work plan, we will be able to measure the dierence between 2024 and 2027 and quanfy the impact of these iniaves.‘In 2024, the Human Resources (HR) team focused on supporng our team members, enhancing recruitment, engagement, and professional development, while ensuring compliance and fostering a posive culture. We also advanced key iniaves aligned with The ASI Strategic Plan and connued to advocate for beer pay and condions for our sta. The team consists of six HR professionals who provide support and assistance to our 750+ team members naonwide across the full spectrum of Human Resources - including recruitment, employee relaons, employee wellbeing, HR policies and procedures, condions of employment, Garda Veng, and all associated HR administraon. We support the development of our employees by providing training and development acvies and fostering a learning organisaon through on-going development, and up-skilling acvies. Recruitment is a high priority; we strive to recruit sta who have the empathy, respect, integrity and the required skillset to care for our clients on their demena journey. Addionally, we aim to enhance the overall employee experience and further educaon throughout their career in demena care., securing the perfect candidate ensures we provide an empathec and individualised service provision to all our clients, their families and carers. In 2024 we successfully recruited 120 new hires, including, Care Workers, Admin Assistants, Demena Advisers, Bus Drivers, Managers and many other support roles. Fostering A Positive Culture

The Alzheimer Society of IrelandImpact Report 2024Page 71laterally and vercally across the organisaon • 68% of these willing to progress would require upskilling – L&D’s Learning Pathways Project - Upskilling, shadowing and mentorship These survey results provide invaluable informaon for our team. “Throughout 2024, we updated all HR policies, ensuring they are compliant and accurate by monitoring and analysing employment law and pending legislation, implementing necessary changes to policies and rolling out updates and new policies nationwide. We also reviewed our online induction to keep it current and interactive with a wealth of departmental knowledge.” The ASI connues to advocate with the HSE and Government for improved pay and condions to align our sta with state employees. In 2023, we pre-empted the 8% approved increase by issuing a 5% rise in July, followed by a 3% increase in August 2024, backdated to March 2024, which was greatly appreciated by our hardworking team. 2024 marked the third year of the mandatory Gender Pay Report, which highlights pay disparies by gender and sparks discussions for change. Our last three reports are available on our website:hps://alzheimer.ie/about-us/governance/ The ASI connues to lobby the HSE and Government for the necessary resources to improve the pay and condions for our sta to bring them closer in alignment with those of comparable state employees, as we provide service for and on behalf of the state. This important work around pay equity connues.In September, the HR and Learning & Development teams were the featured departments at the Online Town Hall held at Naonal Oce and streamed live across the ASI, allowing all our team members to aend virtually. HR discussed our HR survey results and organisaonal values; highlighng the key outcomes below and addressing quesons from the ASI team. HR Survey results: Overall results were very posive. Values: Organisaonal values are a set of core beliefs held by an organisaon. ASI values are, Respect · Integrity · Striving for excellence · Inclusiveness · Empathy • 83 % of our sta expressed they are aware of the ASI’s 5 values. Average score on the 10 quesons in the values secon was 4.5 on the scale of 1 to 5 regarding praccing our values daily in The ASI. Employer Branding: Employer branding is the representaon of a company as an employer. It’s the image a company projects to aract and retain talent. • 84% of sta were aware or had heard of The ASI before applying to work with us. • 82% of respondents selected that the ASI as a good place to work. • 90% of survey respondents selected ‘Yes’ that they would recommend the ASI to a friend or family member. Succession Planning: The term succession planning refers to a business strategy companies use to pass leadership roles down to another employee or group of employees. • 73% of sta who completed the survey are interested in internal career progression – both

Impact Report 2024 Page 72

Impact Report 2024 Page 73

Impact Report 2024The Alzheimer Society of IrelandPage 74I’m a Dubliner from the heart of the Liberes, and growing up with my two sisters was fun (we never got into trouble!). Aer nishing school at 16, I worked as a carer and decided to pursue nursing. At 18, I returned to sit my Leaving Cercate and applied for general nursing, compleng my training at Meath Hospital and later moving to Tallaght Hospital. Aer qualifying, I worked in London, mainly at Guys Hospital and a hospice for palliave care in Essex. Returning to Ireland, I spent 15 great years with the hospice in Harold’s Cross before seeking a change. I then joined The ASI, starng on the Helpline with Samantha Taylor and her team, and learnt so much. I later moved to the Learning & Development department with Fergus Timmons’ team, an opportunity I couldn’t resist. My experience on the Helpline gave me a solid foundaon for my role as a tutor. Recently, I was immensely proud to be promoted to one of the lead tutors along with my other colleagues, Therese, Angelica, and Eilis. I recently completed my Masters in Integrated Health & Social Care, showing that you are never too old to learn new things (but never again!).Over 11 years, I started with The ASI in December 2013. Imparng knowledge to empower families and sta members to cope beer. Caring for a family member or client living with demena, while rewarding, can be challenging at mes. Having the right skills and knowledge is essenal to equip carers to become more competent in delivering person-centred care. This can make the journey for all involved easier. Oen, when our in-person and online Family Carer Training courses are completed, we as tutors can clearly see the benets for the family members who parcipate. Once they begin pung this new knowledge and understanding into acon, it really helps them with coping strategies and gives them a newfound sense of condence. As tutors, it’s just so rewarding and upliing to see this posive change. The A team! I genuinely could not do this role without the amazing team around me. Dr Fergus Timmons, our manager, has all the qualies you would wish for in a manager. He also inspires us as a team, and his door is always open. Our second manager, Eloise, has only been with us two years but feels like she was always part of our working family. She has excelled in her role, and her enthusiasm is infecous. Like Fergus, Eloise is always approachable to the team. Our admin sta - Chrisne, Catherine, Yessica, Jessica, and Aly - are worth their weight in gold. How they keep so many of us tutors on track is beyond me! Their roles are so varied and fast-moving, from providing informaon we need as tutors to recruing for many courses we run externally and internally. Last, but not least, the tutors. With such a wealth of experience and knowledge, I know I can always turn to my colleagues if I ever have any issues. You will never face a problem alone in our team. Julie GreeneLearning And Development Department

The Alzheimer Society of IrelandImpact Report 2024Page 75Recently, our team expanded, and we have some great new tutors on board. This is wonderful, as they come with such an array of skills from dierent roles within the organisaon. It’s wonderful to hear how welcomed they felt when they joined, which is a testament to a great team.Emoonal intelligence. This can be challenging at mes, but managing both your own emoons and those of others is paramount in this role. I have learnt over the years that self-management, self-awareness, social awareness, and relaonship management are paramount in this role, where anything can come up with families. These skills only work when boundaries are respected and people realise that they don’t need to be ‘xed,’ just understood, listened to, and given the right tools for their journey. This aspect of training is so important as demanding situaons can, and do, arise with family carers that require emotional intelligence. Without this, you can become too involved, break boundaries, and not be available or have enough energy left for others on the courses. Self-care, which should include practicing emotional intelligence, is especially important as a tutor and helps build resilience. We have to remember we are just one person, and we have a team around us when we need extra support. Knowing you are making a posive impact on people’s lives by sharing knowledge and empowering others. Feeling part of a wider family where everyone has the same mission and goal to help in the area of demena care. This shared goal means you are oen collaborang with like-minded people to whom you can really relate. Over the years I have worked on dierent projects and the passion and enthusiasm is infecous. There is always someone to run things by and share a coee and a chat, even virtually. You will certainly feel part of a team while also having the freedom to excel as an individual in the organisaon.To be honest, I can think of quite a few examples, but a recent highlight is the graduaon for our own ASI carers who undertook the QQI5 in Demena Care and Support. Julie Greene (second from right) is pictured with colleagues from The ASI as they celebrate Denim Day 2024.

Impact Report 2024The Alzheimer Society of IrelandPage 76As one of the course tutors, I was like a proud Mammy seeing all the sta in their caps and gowns collecng their cercates. We had such a momentous day at the graduaon and Eloise and her team did a fantasc job making the day incredibly special for everyone. I never had so many photos taken in all my life! “It was also lovely to see our CEO Andy Heernan, Head of HR and Learning & Development Patricia Daly and Head of Operaons and Community Engagement Siobhan O’Conor giving up their me to celebrate with us and to acknowledge this accomplishment achieved by our wonderful care sta.” Since then, some of the sta have undertaken dual roles as carers and tutoring. So, I want to say a big well done to Eadaoin, Josephine and Liz who who were already on our team.My days vary depending on whether I’m doing full-day training, family sessions, or external talks, somemes involving travel. This variety keeps me engaged and enthusiasc about my work. I start by checking emails and reviewing my calendar for the day’s tasks. I regularly connect with the team and management, and we’re currently working on iniaves like Erasmus+ applicaons and new courses. As a lead tutor, I also mentor newer tutors, learning from their wealth of experience. On any given day, I might prepare presentaons for external training, working with organisaons like nancial instuons, retail businesses, and community services. It’s rewarding to see increased engagement over the years, and requests connue to roll in. I’m currently delivering demena awareness training with the Men’s Sheds, always greeted with a lovely cup of tea! I may also log onto the Home Base Educaon course to answer forum posts or parcipant reviews, which can be me-consuming but is vital for providing support anddirecng parcipants to appropriate services. Keeping up-to-date with informaon is essenal to stay relevant.In the evening, I may facilitate Insights training for families, which runs from 7:00 pm to 9:30 pm. Preparaon is key here, ensuring the room is set up, equipment is working, and materials are ready as I welcome parcipants. There is never a dull day as a tutor!Here at The ASI, regardless of what department, we all work together towards the same goals: helping people living with demena and their families. “Every department has a role to play in the bigger picture. In my opinion, it is this drive that has made The ASI what it is today. Whether you need to reach out to the Helpline, the Demena Adviser Service, HR, or another department, you will always nd someone to assist. I have also made some lifelong friends along the way, which is a lovely bonus.” Finally, I would say to those considering joining The ASI; you will have a team that will go out of their way to help you sele in. Your work will be extremely rewarding and will make a real dierence in the world of demena. You will never face a challenge on your own, and lastly, you will not regret joining The ASI. I know I haven’t. Julie is a lead tutor with the Learning and Development Department at The Alzheimer Society of Ireland.

The Alzheimer Society of IrelandImpact Report 2024Page 77I’m a very proud Cork person and a nurse by profession. I trained in disability nursing in Limerick. Aer I qualied, I worked as a sta nurse in Scotland and went on to complete a postgraduate course in mental health nursing also in Scotland. I then moved to London for a year before relocang to New York in 1986 to live and work. I spent 12 years in New York before returning to Cork in 1998. Our two sons were born there, and we had our daughter aer returning home. In November 1999, when she was six months old, I started working one day a week as a nurse manager at The ASI’s St Mary’s Day Centre in Mallow, Co. Cork. Throughout my nursing career, I have always loved working in older person’s care. My love for this came from my amazing mother, who was also a nurse. When the opportunity came to work with The ASI, I was thrilled. Through my mental health nurse training and work, I had worked with people with demena, but it was always in a residenal seng. The opportunity to work in the community and enhance the lives of the person with demena is what inially drew me to work with The ASI. The day service in Mallow grew from one day a week to ve days a week over a short number of years. I became service manager of North Cork in 2010. The services in North Cork soon grew, and we had a ve-day service in Mallow, a service in Conna on a Wednesday, and aservice in Fermoy. Demena-specic home care hours were also available in North Cork. We had also received funding from The HSE to have two demena-specic respite beds. In 2012, Genio announced a community fund for demena services through American Philanthropies. Along with members of the North Cork consorum, I applied for community funding. The applicaon was successful, and we launched The Crystal Project in 2013.After Genio funding ended, the HSE continued to fund the project, which is now called The North Cork Dementia Alliance and remains a collaboration between the HSE, The ASI, Ballyhoura Rural Services, families affected by dementia, UCC, and local community groups. Singing For the Brain is an example of initiatives we started that continue today. In 2014, the Demena Adviser role was adversed, and I was successful. I’ve been working as a Demena Adviser ever since.I consider the seng up of the Irish Demena Working Group (IDWG) as one of the most signicant; the voice of the person living with demena is vital to what we do. When I started in 1999, there was no informaon for the person following their diagnosis; it was all for families. The IDWG has wrien extremely helpful booklets following a diagnosis for the person living with demena. Also having a person living with demena, Helen Rochford-Brennan, on the board of The ASI. Dementia Adviser for North Cork, North Lee & North Kerry

Impact Report 2024The Alzheimer Society of IrelandPage 78Another milestone is the growth of the Demena Adviser service; inially there were eight of us; now the team has grown to 30. Demena-inclusive communicaons, Alzheimer cafes, and social clubs are all milestones too, as they have the well-being of the people living with demena at the core of what they do. People living with demena want to live in their communies, so we at The ASI must help support communies to do that through awareness training and creang an environment of understanding.One of the most rewarding parts of being a Demena Adviser is when a person who has received a life-changing diagnosis trusts me to support them. Knowing that they trust me with their worries and issues and being able to help and give advice when needed. This makes my job extremely rewarding. Also, helping them and their families understand the disease and looking at ways to support them live to well with demena.Even though our team has grown and we are scaered across the country, we are very close-knit. Our job is very dicult to explain, so it’s always great to be able to pick up the phone and speak to another Demena Adviser or our manager, Siobhan Johnston, who understands the complexies of the role. We are a team of three here in Cork. Vanessa, Karen, and I. We work closely together, and even though we work remotely, we try and meet up regularly. The seng up of The Cuimhne group in Cork in February 2023 in response to a young couple’s interest in networking with others in a similar situaon in a fun, supporve environment outside the clinical seng has been a recent highlight. The group is for people with younger and early-onset demena and a family member. The approach of the group is informal, with lots of general discussion as well as specic discussions on demena and cognive impairment issues. It focuses on networking and building of friendships as well as geng support and being kept informed on the latest demena events and developments. Through the amazing work of the IDWG, there is so much more understanding and awareness of demena. By going public with their diagnosis, they are helping break down sgma and stereotypes. As Demena Adviser, we are invited by community groups to speak about demena; this would have been very rare in 1999 but is now part of our work. The groups always want to know how they can connue to support members who are living with demena. Through the work of The ASI and the HSE’s Demena: Understand Together, awareness training is available to all. The Naonal Demena Strategy was published in 2014 and sets out a framework for the development of demena supports and services in Ireland. In May 2023, the Model of Care for Demena in Ireland was formally launched at the Department of Health. Social clubs and Alzheimer Cafes have become the gateway to services as they are very welcoming and informative. They are places where people living with dementia and their families can get support and build friendships. People living with demena and their families would say that Memory Technology Resource Rooms have helped them look at how to problem-solve issues. The use of assisve technology to help empower the person with demena to connue to live independently. In addion, the development of Memory Assessment Support Services (MASS) and Regional Specialist Memory Clinics (RSMC).

The Alzheimer Society of IrelandImpact Report 2024Page 79My hope for people living with demena and their families is that services will connue to evolve to meet their needs. And with improved diagnoscs, people are being diagnosed younger, and their needs are very complex; our services need to meet these changing needs. Connue development of disease modifying drugs and hopefully the role out of these drugs and our mission connues to lead the growth of high-quality supports and services that meet the needs of people living with demena and their families, carers and communies. My advice would be: See the person, not the diagnosis; get to know the person; respect their reality; and look at what the person can do, not what they can’t do. Yes, every day is dierent, and planning is key. We deal with high volumes of calls and referrals daily. On average, a day when I’m not doing home visits ormeengs, I have three to four planned calls, leaving me for admin and unexpected queries. Calls can last up to an hour, with follow-up work. Visits and meengs are scheduled a week or two in advance, and some weeks I also give presentaons to a group of students.  My message is that at the heart of all we do is your loved one with demena. Everyone at The ASI wants to support you, and we will do our utmost to do it. We also need to hear from you about what services you need and how we can support your changing needs. I would say …join us! You will never have a more rewarding job. People living with demena teach us so much. And no two days are the same, so you need to be adaptable and very respecul to people with the lived experience of demena.Image: Amy Murphy (centre) pictured with her ASI colleagues, Vanessa and Karen.Amy is the ASI Demena Adviser for North Cork, North Lee and North Kerry.

Impact Report 2024 Page 80The Alzheimer Society of IrelandThe Learning and Development (L & D) Department work to provide educaon and training courses to internal sta and to organisaons and people such as informal family carers who are external to the organisaon. It has been an exceponally busy and successful year for the Department. Aided by the expansion of our L&D and tutor team, the L&D Department connued to grow, oering more learning opportunies and enhancing our impact. In 2024, we successfully delivered training and support to 908 demena family carers, represenng a 10% increase from the previous year. A signicant poron of this training was provided online through key intervenons, including Home-Based Care, Home-Based Educaon, Later Stage Demena Care, and Online Support Groups. These iniaves connue to empower family carers with the skills and knowledge needed to navigate the challenges of demena care. In 2024, we delivered the following courses:• Home Based Care-/Educaon to 486 people • Insights into Demena – Informing and Empowering Family Carers to 333 people • Online Support Group aended by 52 people on an ongoing basis throughout the year • Later Stage Demena Care course to 37 people The following are some of the tesmonials provided to us from recent course graduates.“Before compleng the course, I felt like a ‘boat driing in a troubled sea.’ I now feel calmer and beer, informed, stronger as an individual, and armed with a huge amount of informaon and resources to help me navigate my husband’s condion. A huge thank you for facilitang this course. I have recommended the course to some colleagues who I feel will benet as I have done.” Annee Flynn, Course Parcipant. “It was extremely benecial not just for myself but for my dad also to parcipate in this course. Engagement and group parcipaon was very benecial, and I feel it helped myself and my dad and showed we are not alone, and many others are on the same journey, all be it at dierent stages. Thanks so much.” Brian Buckly, Course Parcipant. “Whilst my mam goes through the various change with demena it has given insight into what is happening and what could happen in the future. It’s given me the mindfulness to be more paent and to slow down things when I’m with mam, and not to rush things, no maer how busy I am. My course tutor has been invaluable and has allowed my family to express our worries and concerns during our seven weeks. I can’t even thank her enough for facilitang the course, and she teaches from the heart and head. Thank you so much.” Gabhán De Lasa, Course Parcipant. Striving For Excellence

Page 81The Alzheimer Society of IrelandImpact Report 2024Top Le: Annee Flynn pictured with her husband. Top Right: Eilis Cantwell, Family Carer Training Tutor congratulates Brian Buckley on compleng Family Carer Training. Middle Le: Gabhán pictured with his mother, Marian. Middle Right: A groupparcipants chats during a break in one of the Family Carer Training sessions. Boom: Beer informed and an enhancedskillset; Family Carers with their course cercates.

Impact Report 2024 Page 82The Alzheimer Society of IrelandNUMBER OF LEARNERS AT 31ST DECEMBER2021 20222023 2024Growth of Family Carer Training from 2021 – 2024Feedback: Course Evaluation by NumbersSAID THE COURSEREDUCED THEIR STRESS LEVELSOF PARTICIPANTSWERE FEMALE PARTICIPANTSFELT MORE CONFIDENT IN THEIR CARE DELIVERYOF PARTICIPANTSWERE MALE PARTICIPANTSSAID THE COURSEIMPROVED THE CARETHEY PROVIDEDPOSITIVELY IMPACTED THE WAY THEY PROVIDED CAREOF PARTICIPANTSWERE SECONDARY CARERSOVERALL COURSE SATISFACTION RATINGDEMENTIAAWARENESS TRAININGPARTICIPANTS46748641341112473175302333615282614537819722673908OF PARTICIPANTSWERE PRIMARY CARERS

Page 83The Alzheimer Society of IrelandImpact Report 2024We delivered training to the following organisaons: • Hidden Hearing • Bank of Ireland • Energia • Bank of America • Irish Men’s Sheds Associaon • Wexford Sports Partnership • South Dublin County Council “This training has given our sta huge condence and capability for their role in the bank but also their own personal lives which is hugely important. The training was delivered in a way that it really landed with our colleagues.” Dawn Bailey, Bank of IrelandFrom January to December, we focused on expanding our tutor team and recruing new L&D ocers. The year kicked o with Dr. Fergus Timmons speaking atthe Oce of Public Works Erasmus+ Disseminaon Seminar, about their project to engage people living with demena and their carers to aend various OPW sites naonwide. In March, we parcipated in the Naonal Demena Oce workshop, discussing the future of demena educaon in Ireland. In April, Dr. Fergus Timmons presented his paper at the Alzheimer Disease Internaonal conference in Krakow, Poland. ‘It Was an Educaon, a Life Educaon,’ the paper explored how online learning supports family carers of people with demena, using a case study from Ireland.In September, we delivered an L&D presentaon at our Town Hall meeng. In October, Dr. Fergus Timmons aended the Erasmus+ contact seminar in Warsaw, Poland.Main Image Dr Fergus Timmons at the 2024 Erasmus Seminar in Warsaw, Poland. Dementia Awareness Training Reaches Nearly 3,000 People

Impact Report 2024 Page 84The Alzheimer Society of IrelandOur commitment to skill development is reected in the growth of demena care parcipants and sta compleng various training courses, highlighng our dedicaon to connuous improvement and high standards across the organisaon.A standout achievement this year was the graduaon of our learners from the QQI Level 5: Demena Care and Support Programme. This milestone reects not only the hard work and dedicaon of our learners but also the high quality of training provided.Our sta members invested signicant me and eort into enhancing their knowledge and skills in the eld of demena care, demonstrang their connuous commitment to providing exceponal person-centered care to the clients and families supported by The ASI. We proudly celebrated their success with a Graduaon Ceremony in October.How has the course impacted carers’ caregiving skills, personal growth, and professional development? Three graduates —Josephine Sheils, Elizabeth Tyrrell, and Margaret Conneely—share how the course transformed their approach to caring for individuals with demena.Josephine Sheils shared how the course has changed her view of demena:“I feel I can now view demena through the eyes of the person living with the condion. It has taught me how to step into the shoes of the person, to understand their fears, losses, and the overwhelming sense of despair they may be feeling.” She added, “I feel a lot more condent in my role as a carer, and I know this is due to the invaluable knowledge I have gained from the course.”Elizabeth ‘Liz’ Tyrrell also emphasised the importance of empathy in caregiving: “The ability to put myself in another person’s shoes, to understand what they are going through, and in doing so, demonstrang an understanding of how a person is feeling. You may not have the answer in some situaons, so being a good listener—with a gentle pat on the arm or hand—can be just as eecve, if not more, than providing an answer.”Margaret highlighted the importance of separang personal issues from caregiving: “You need to leave all your own troubles at the door. If you’re feeling low about something, most clients will pick up on it, and it may upset them.” Josephine also learned the value of stress management, which has enhanced her caregiving:“I know when my stress levels are up, and now I know when and how to deal with them to give my best care to people living with demena.” Training and EducationA Dedication To Continuous Improvement

Page 85The Alzheimer Society of IrelandImpact Report 2024This increased self-awareness has made her calmer and more focused in her role.Margaret’s journey to demena care was inuenced by her personal experience of caring for her mother, who had Alzheimer’s. Inially hesitant about the course, she admied, “The thoughts of the course terried me.” However, aer encouragement from her tutor, she decided to give it a try: “I said to Julie, the tutor, ‘I don’t think this course is for me,’ and she said, ‘You do it every day, you just need to write it down.” The following day, while driving to the course, something came on the radio saying, ‘You Can Do It’ so from that day on it was onwards and upwards! For Liz, the course pushed her outside her comfort zone: “I was challenged in ways I never considered.” She connued, “My tutor’s feedback on my work helped me grow in condence. The course idened my strengths and areas for improvement.”The course deepened Margaret’s understanding of The ASI’s core values—Respect, Empathy, Inclusiveness, Integrity, and Excellence—which she now applies daily in her caregiving role. She described her approach to these values: “Respect means taking the clients’ feelings and wishes into consideraon; empathy is about sharing and understanding their feelings; and inclusiveness is about including and accommodang them. Integrity means honesty and having strong morals, while excellence is about being the best I can be.”Liz added, “At the heart of caring is respect, showing empathy, and being a good listener. This allows me to connect with the individual, gain their trust, and be honest and compassionate with the person living with demena.”Josephine believes that all carers working with people living with demena should take the course:

Impact Report 2024 Page 86The Alzheimer Society of Ireland“I cannot emphasise enough how valuable and insighul I found it in my role as a carer.” She also appreciated her tutor’s support: “My amazing tutor had boundless paence and encouragement. I feel I have a new energy since compleng the course, and I have a keen interest in improving awareness of demena and removing the sgma surrounding it.” Margaret reected on the camaraderie: “We got to meet like-minded people, all dedicated to supporng people with demena and helping them live as fully as possible, similar to how they lived before,” and was also grateful for the support network: “We had a fantasc team behind us, who oered help and guidance throughout the course. Thanks to Julie, Therese, Fiona, and Eloise! And thanks to CEO Andy Heernan and all The ASI sta who aended the graduaon ceremony. Thank you all for pung your faith in me and being there to help and support me!” For Liz, meeng fellow carers was special. “One of the things that stood out for me was meeng colleagues from dierent parts of the country. Sharing our caring journeys and learning from each other was truly heartening. A special thanks to my tutor and mentor, whose reassurance and knowledge were invaluable.” Previous Page: Eloise Thompson-Tubridy, Internal L&D Manager (center), pictured with the tutors who delivered the QQI Level 5: Demena Care course. Top: Josephine Sheils receives her cercate of compleon from Andy Heernan, CEO, The Alzheimer Society of Ireland.Middle: Liz Tyrrell receives her cercate of compleon from Andy Heernan, CEO, The Alzheimer Society of Ireland.Boom: Margaret Conneely receives her cercate of compleon from Andy Heernan, CEO, The Alzheimer Society of Ireland.

Page 87The Alzheimer Society of IrelandImpact Report 2024Top: Dr. Fergus Timmons and Catherine Flavin from our Learning and Development Team.Boom: Julie Greene pictured with the tutors delivered the QQI Level 5: Demena Care course.2024 was another remarkable year for Internal Learning and Development. 701 ASI sta members completed one or more training courses, including Manual Handling and People Moving, Enhancing and Enabling Well-being for People Living with Demena, Safeguarding Adults at Risk of Abuse, and Emergency First Aid. Sta completed a variety of Mandatory Training courses in 2024, including AMRIC Hand Hygiene, First Aid, Supporng Decision Making in Health and Social Care, and Fire Safety and Evacuaon. Sta across the organisaon completed a total of 3,473 coursesLearning And Development - Building SkillsTRAINING COURSES COMPLETED - 2024South East - 742 Courses Completed Eastern - 731 Courses CompletedNaonal Oce - 241 Courses Completed NW, NE, Midlands - 788 Courses Completed Southern - 971 Courses Completed 

Impact Report 2024The Alzheimer Society of IrelandPage 88As teams across ASI – from Operaons and Community Engagement to Fundraising, Advocacy, and Research – worked on key iniaves, Communicaons was right there, amplifying their eorts. We supported acvies like daycare openings, fundraising campaigns, the Pre-Budget Submission, and Friends of ASI. Through internal communicaons such as newsleers and town halls, we kept employees informed, while external channels helped us engage with the wider public.Behind the scenes, we maintained a strong voice, consistent messaging, and supported sta in advocang for our mission. The ASI connued to feature widely across naonal, regional, and local media – including print, radio, online, and TV. Highlights included a Leer to the Editor from CEO Andy Heernan, published in outlets including The Irish Times and Irish Examiner, calling on Government to priorise demena ahead of the General Elecon.Virgin Media TV segments covered key campaigns and events, including our naonal Memory Walk campaign and the opening of the Young-Onset Demena Acvity Lodge at Bessboro Day Care Centre. Our Pre-Budget Submission campaign for Equal Demena Supports also gained naonal aenon, as did media coverage of Memory Café launches in Dublin and Dungarvan.Central to our media work are the voices of people with demena and their families, who connue to generously share their experiences to help raise vital awareness.CommunicationsTelling Our StoryThe ASI connued to grow its presence across social media plaorms, using these channels to share stories, spark conversaon, and connect with our followers. Eddie Madden’s story, as seen in the Operaons Secon, was shared on our social media channels in December. Eddie, who lives with demena, was thrilled by the response his story received, as many of our followers connected with his experience. With the support of Leanne Tai, Manager at Multyfarnham Day Care, and the team, Eddie kept a close eye on social media to see how his story was resonang.The post was so well received that Eddie was even asked to sign a printed copy at Multyfarnham Day Care Centre, where he aends, which is testament to the impact his story had on others.The comments shared were lled with well wishes and admiraon for Eddie’s courage in sharing his journey, including the following:• “You have strength and bravery to face it head-on. But most importantly, so much more to live, give, and enjoy. X” • “You’re a great inspiraon, Eddie. Well done!” • “Good man, Eddie, you’re looking well. Fair play to you for highlighng life with demena.”We sincerley thank Eddie for his openness – his story has not only inspired others but also played a key role in raising awareness about demena and the work being done by The ASI.

The Alzheimer Society of IrelandImpact Report 2024Page 89Top Le: Wayne Baron, and his wife Siobhan, shared their story to highlight Memory Walk.Top Right: Eddie Madden Is pictured alongside his ever growing model aircra collecon. Middle Le: Actors and ASI ambassadors Bryan Murray and Una Crawford-O’Brien helped highlight Alzheimer’s Tea Day. Middle Right: Sta, friends and supporters of The ASI celebrate the opening of ASI Macroom Memory Cafe.Boom: Siobhan O’Connor, Head of Operaons and Community Engagement, is interviewed on Virgin Media News about the opening of the Young-Onset Demena Acvity Lodge at Bessboro Day Care.

Impact Report 2024The Alzheimer Society of IrelandPage 90In 2024, Mark kindly shared his family’s journey with demena, which was featured on the various ASI social media channels.His mother, Clare, began to experience memory decline in her early sixes, and by 70, the eects of demena became more serious. Aer her diagnosis, the family made the dicult decision to move her into a care home.By late 2023, Clare’s health had deteriorated, and she passed away at the age of 77, with her family by her side.Reecng on his experience, Mark wrote about the emoonal impact of the disease:“I suppose with this disease, you might think because of the length of me it can take to progress, that you are prepared. But I don’t think you fully are. Moments just to sit and be present with them, are so important.”Mark’s story aracted signicant aenon, and when we asked him about the experience, he explained why it was so important for him to share. “Sharing my story, and my family’s journey that we took with my dear mum was hugely important to me,” Mark said. “It’s a way to ‘normalise’ demena and highlight that supports and help are there, and shared experiences help.”He emphasized the value of empathy, nong that advice and assistance in a “compassionate way, like that of The Alzheimer Society of Ireland, is so important.”Mark also hopes that his story will help others understand the impact of demena: “I hope my story helps to prepare and show that demena can aect anyone. I know my dear mum Clare would certainly have approved in my sharing of her story so that it may even help just one person…one family.”Main Image: ASI Memory Walk, helping to highlight and raise funds for the supports for people living with Demena.Communications - Social Media, “It’s A Way To Normalise Dementia”The Value Of Empathy

The Alzheimer Society of IrelandImpact Report 2024Page 91Communications - National Print 

Impact Report 2024The Alzheimer Society of IrelandPage 92I’m an experienced IT professional with over six years of working in IT infrastructure, cloud soluons, and soware development. My passion for tech started early in childhood; I went on to study Business Informaon Systems, where I built a solid foundaon in programming, cloud networking, and database management.Aer graduang, I started out as a Web Developer and System Analyst, where I worked in website development, troubleshoong, and backend integraons. That role helped me sharpen my coding skills and understand the ins and outs of managing IT infrastructure. As IT Manager at The ASI, I lead the IT team, manage system security, and oversee major IT projects implementaons.Outside of IT, I have a big passion for football. I represented my state in football for three years and played for my university.I began my journey at ASI in March 2021 as a System Support Administrator, handling IT projects, troubleshoong, and assisng colleagues to simplify their work. In late 2022, I was promoted to IT Team Lead, overseeing the IT desk team and strengthening ASI’s security posture.Since early 2023, I have served as IT Manager, leading the IT team, managing system security, and driving key IT projects. My focus is on enhancing cybersecurity, opmizing workows, and implemenng technologies that improve eciency.As the IT Manager here, I have to say that one of the most rewarding aspects of my role is the knowledge that the technology we implement has a direct, posive impact on the lives of those aected by Alzheimer’s.It’s easy to think of IT as just systems and networks, but for us, it’s so much more. Every piece of technology we introduce or improve is part of making sure our sta have the tools they need to care for the people who rely on us. It’s about making their work easier, so they can focus on what truly maers - providing care and support to families going through one of the most challenging mes in their lives. Our IT team is the backbone of our technological operaons, ensuring eciency, innovaon, and seamless funconality across the organizaon.Supporng our CRM needs are Rachael O’Reilly and Bhuwani Selwani, our CRM Analysts. They manage system funconality, integraons, and user support, ensuring that CRM remains a powerful tool for the business.On the technical support side, Olajuwon Bello and Adewale Adesina, our IT Desk Technicians, provide essenal IT support. They handle the conguraon and implementaon of new systems and also manage hardware setups.Together, our IT team is commied to driving ASI forward by leveraging technology to empower our people and enhance business operaons.Support TeamsQuestions & Answers With our IT Manager, Aditya Dhaked

The Alzheimer Society of IrelandImpact Report 2024Page 93I’d say it’s the ability to bridge the gap between technology and people. Technology can somemes feel overwhelming or complicated, but at its core, it should make life easier - not harder. My role is to ensure that the systems we use empower our teams, simplify processes, and ulmately help us provide beer care and support to those aected by Alzheimer’s.Whether it’s improving data security, streamlining communicaon, or introducing new tools to enhance eciency, my goal is always to make technology work for people, not the other way around.From the incredible sta and volunteers to the families and individuals we support, there is a deep sense of purpose and compassion in everything we do. Every day, I see rsthand the dedicaon, kindness, and unwavering commitment of those who work relessly to make a dierence in the lives of people aected by Alzheimer’s.In my role, I get to use technology to help make their work easier, more ecient, and more impacul.Whether it’s improving communicaon, safeguarding vital informaon, or introducing systems that help us beer support those in need, I know that what I do has meaning. And that’s something truly special.It was the day we successfully migrated all our systems, les, and data from Google to Microso.I’ll never forget seeing how commied everyone was to making sure the transion was seamless, and it felt so rewarding to witness how the enre organisaon came together for a common goal. The dedicaon and hard work from all corners of the organisaon made me realise just how powerful collaboraon can be.That day, I wasn’t just proud of the teams technical achievement - I was proud to be part of a team that truly cares about supporng each other. It was a moment where everyone’s contribuons, big and small, came together to make something meaningful happen.”As an IT Manager, I oversee technical support, project management, and strategic IT planning. It includes system monitoring, helpdesk management, and sta

Impact Report 2024 Page 94support for Salesforce, Microso, and troubleshoong. I allocate 30% of my me to IT development, opmizing systems for eciency and security. Key dues also include managing projects, infrastructure upgrades, cybersecurity iniaves, procurement for 50+ locaons, vendor relaonships and IT budgets. Collaboraon across departments ensures technology aligns with business objecves, equipping ASI with robust IT systems to support seamless service delivery.Few places oer the opportunity to make a meaningful impact every day - The ASI is one of them. The impact we have on the lives of individuals and families aected by Alzheimer’s is something you can feel proud at work. You’ll work alongside passionate, compassionate individuals who are commied to providing the best care and support. Whether you’re in direct care, administraon, or behind the scenes like myself, everyone here shares a common goal. The sense of purpose is unmatched. Even on the toughest days, knowing that your eorts, no maer how big or small, contribute to a cause that truly maers is incredibly rewarding for me. Top: Sarah, Jason, Terry and Helen at The ASI Naonal Oce.Top: (Le-Right) The IT Team, Aditya Dhaked, with, Olajuwon Bello and Adewale Adesina.

Page 95The Alzheimer Society of IrelandImpact Report 2024I always had an interest in geng involved in the community, but when I had a personal connecon to demena in my own family, I really wanted to help out in any way that I could. I started to aend branch meengs many years ago and it really spurred me on, and I have a great anity with people with demena. I want to create more awareness of the condion now.There was a great deal of awareness and fundraising taking place in the branch in 2024. We booked a local choir for the Ormond Acvies concert in Nenagh Church last December, which was a fantasc event and raised €10,500.I also make teddy bears and go around to all the local schools to fundraise for demena. And, in every school that I visit, I talk to teachers, pupils and I’m amazed by their interest in demena and awareness of it.The branch links in with banks, takes part in fundraising, and community work and there is always something. We link in with anyone such as the ICA, farming, Comhaltas club, networks, local organisaons such as the GAA and the local hurling clubs. The branch members are always so good at giving up their me to support any iniave that we have, and the community here show us so much support - we are very grateful.I think the work here in the local community is a lifeline to people who are impacted by demena. We oer day care, day care at home and home care here in North Tipperary and we are linking in with the Friends of ASI iniave which aims to drive awareness of demena in the community. All these supports are so important to family members. All these services are so very important. It’s vital that people who are diagnosed with demena can remain at home where they are comfortable, and in their own community – and these vital supports help them do that, for as long as one can. It’s a great way to encourage social interacon and these services also give the family carer a lile break, and that’s very important as well.Yes, it’s very important that everyone in the community has an awareness. This includes the doctor’s surgery and, in the denst, and schools are key too. When I am in schools, I am touched by the response I receive. Some people even ring me aerwards and they might say that demena has impacted their lives too, or their grandad has demena. Youngsters are great – they really understand things very quickly. Once you create that awareness, you are encouraging people to reach out for support, advice and help; whatever it might be. That could be speaking to someone such as our local Demena Adviser, availing ofQuestions & Answers with Breda O’Meara

Impact Report 2024 Page 96a local service, or maybe even ringing The ASI’s Naonal Helpline, but it all starts with the public awareness. We are always keeping busy here. I am sll making my teddy bears for fundraising. I have visited 60 schools, so that has kept me busy. We are always organising events and doing fundraising, we have been doing events in the local bank here, doing an Alzheimer’s dance and linking in with Women’s Shed and doing promoons there. There is so much going on and then we have the agricultural shows in the summer and early autumn, they are brilliant. We are linking in too with the Friends of ASI and they have an acon-packed calendar of events going to. We will also be looking at summer fesval and parades as well to create more awareness of what we do here locally. We really want to grow the impact of the branch, and we would love to create our own Centre one day with a sign over our own door – that’s my dream anyway! I won’t stop dreaming about this. I hope one day that it becomes a reality.I have to say that when we had the church concert in Nenagh in December and also making a speech in frontof 100 people was amazing. It was great. And of course, going to all the schools and meeng all the children there makes me so proud. It’s a genuine team eort with a real collecve eort from everyone on the branch. And having the support of Jennifer Woods here in the oce as well is great. Any me that anyone is asked to do something, they can’t do enough to help. Laura Curn from the Community Engagement team is fantasc, and they have a full calendar of events, and we know what’s going on all me. The iniave is really helping to get the word out there.Just reach out and get involved – you won’t regret it! It’s very worthy work and you always feel that you have accomplished something and that you are making a dierence. Our work maers.For informaon about services and supports in North Tipperary, visit alzheimer.ieTop: Nenagh Demena Community Inclusive Event

Page 97Impact Report 2024

Impact Report 2024The Alzheimer Society of IrelandPage 98Eugene, a board member of ASI since 2018, is a very experienced and widely respected lawyer who rered as a partner with Arthur Cox in 2017, having worked with the rm for more than 30 years, including four years as Managing Partner and seven years as Chair. He has extensive governance experience, advising many public, private, and state boards. He has also served as a director of companies in the private, voluntary and state sectors – including seven years on the board of the HSE.Peter has deep corporate governance and finance expertise and is a fellow of the Institute of CharteredAccountants and a member of the Chartered Governance Institute and the Institute of Directors. He is currently the Corporate Secretary for Aviva Life & Pensions Ireland. Before that, he held many governance, finance and business management roles in JP Morgan Ireland, Aviva Life & Pensions Ireland, Bank of Ireland Group, and New Ireland Assurance. He has also worked for Deloitte in both London and Dublin. He has seen first-hand the impact of dementia within his family.*Resigned in 2024Kieran is a Director of Malin Plc and a member of the President’s Advisory Group at UCD. He is a former CEO of IDA Ireland and former Chairman of CRH Plc. He has served on a wide range of boards of Irish and internaonal companies. He has been Chairman of the Governing Authority of UCD and Chairman and President of the Irish Management Instute (IMI).A self-employed shop owner, Noel has been acve in local community aairs for many years. During that me, he has served on the board of Duleek Credit Union and is the current chair of the Duleek Development Associaon and Chairman of a local preschool group. He is a founding member and current President of Duleek AFC. He was a member of the board of directors of Drogheda United AFC from 2009 to 2013. Noel joined the fundraising commiee of ASI’s South Louth Branch in 2015, and aer quickly making a posive impact, he was asked to take on the role of Chair, a posion he currently holds.*Resigned in 2024An audit and advisory chartered accountant with over 30 years of experience, Niamh is a partner with the nancial services division of KPMG. Niamh has been the head of KPMG Banking division for many years, having previously worked in Corporate Finance, Transacon Services and the IT divisions within KPMG. She has led the audit relaonship for several large PLC clients and worked with the public sector, including a two-year secondment as nancial adviser to the Secretary General of the then Department of Transport Energy and Communicaons. Niamh has been a member of the Board of KPMG Ireland. Previously, she was a director with the Instute of Advanced Studies, Unicef, and Connect Ethiopia.James is a rered teacher of agricultural engineering and has been involved in the community and voluntary sector for more than three decades; and served as Board of DirectorsBoard Members

The Alzheimer Society of IrelandImpact Report 2024Page 99Over the course of her career, Cathy held many key managerial posions and went on to hone her skills in communicaons and PR, serving as a Director of Kennedy PR. Cathy le the workplace in 2007 to raise a family but returned for a me to work on some specic Public Relaons and Markeng projects. Cathy holds a BA in Economic and Polics and a Masters in Business Studies (MBS) from University College Dublin (UCD). Cathy has a personal interest in demena, borne out of her own experiences caring for loved ones in her own family. Cathy joined The Alzheimer Society of Ireland’s Advocacy & Public Aairs Commiee in 2018. Cathy is married and mother to three children.Helen Rochford-Brennan is a Global Dementia Ambassador who has significantly contributed to dementia advocacy and research. She has served in leadership roles in organizations like the Irish Dementia Working Group and the European Working Group of People with Dementia, and served as a Board member of Alzheimer Europe. Helen is involved in multiple initiatives, including the Alzheimer Europe Foundation, the WHO Global Dementia Observatory Knowledge Exchange, the International Advisory Board for Alzheimer’s Disease International, and European Brain Health. She also supports research projects and collaborates with organizations like the European Mental Health Commission, the Global Brain Health Institute, and the Global Coalition on Aging. Helen is known for her efforts to raise awareness of dementia and promote a rights-based approach. Before her dementia advocacy work, she had a successful business and community development career. Helen was diagnosed with Alzheimer’s disease in 2012 and has since shared her personal experience through wring. She connues championing the rights of people with demena and acvely contributes to research and educaonal programs. Helen has received numerous awards and has contributed to various publicaons. Her journey has been featured in documentaries and lms, including the global documentary “Keys Bags Names Words.”a Safety Ocer at Ballyhaise College. James also served as Chairperson of the Professional Agricultural Ocers Associaon branch of Impact for ve years. James served as Chairperson, Secretary, and Treasurer of the Ballyhaise Development Associaon and led the building of the local community centre there. James is also Treasurer of the Cavan branch of the ASI. Ann, a former Carer for her late husband, was co-founder of the K-CoRD project (Kinsale Community Response to Demena), one of four pilot sites in the Genio Demena Programme 2012-2015 and funded by the Atlanc Philanthropies. Ann represented K-CoRD, a partner in COLLAGE (Collaboraon on Ageing), Ireland’s 3 Star Reference Site in The European Innovaon Partnership on Acve and Healthy Ageing (EIP AHA) in Brussels. Ann is a member of the Advocates Advisory Board of Demena Research Network Ireland at the Mercer Instute, St James Hospital. Ann is also a member of The Alzheimer Society of Ireland’s Demena Carers Campaign Network (DCCN).Kate is a jointly appointed Professor of Clinical Nursing and Dublin City University and Community Health Organisaon. Kate has a PhD from Curn University Western Australia entled: A discursive case study invesgaon into the use of physical and chemical restraint use in acute medicine. She coordinated the FP7 funded In-MINDD study on demena deterrence and has partnered in many more internaonal research projects. Kate has a parcular interest in mely responses to demena and nursing care ethics. Kate also led a Naonal Demena Educaon Programme ‘The Demena Skills Elevator’, which connues to develop demena champions in many health services across the country. The central concept is that each member of society can go up one step on the elevator (from no awareness to some awareness or from low skills to higher skills) and then cascade their new knowledge to others in communies and workplaces. The model was formally adopted by the Naonal Understand Together Programme, which was formed following the compleon of the demena skills elevator project.

Impact Report 2024The Alzheimer Society of IrelandPage 100*Appointed in 2024Between 2012 and 2022, Sinéad was a senior member of Twier’s public policy team, inially leading the regional team in Europe, the Middle East, and Africa and laerly heading up the global team. In 2016, she was appointed managing director of Twier’s internaonal headquarters in Dublin.Before Twier, Sinéad was Director of Communicaons for An Garda Síochána from 2007 to 2012 and before that was Director of Media and Public Relaons for the Police Service of Northern Ireland between 2004 and 2007. From 1996 to 2004, Sinéad held various polical advisory posions in the Irish government, including roles as Special Adviser to the Minister for Jusce, Equality and Law Reform and at the Aorney General’s Oce. A nave of Midleton, she studied law at University College Cork and qualied as a barrister in 1993. She has recently returned to full-me educaon to study psychology at Trinity College Dublin.*Appointed in 2024Sean is a Chartered Accountant who worked with KPMG for 37 years including 25 years as a Partner. During that me, he served as Head of Audit from 2019 to 2022 and served as a Board Member for eight years. He worked with many of Ireland’s leading public, private and not for prot organisaons in both an audit and advisory capacity advising on accounng, governance, and deal transacon maers. Sean has a law degree from Trinity College Dublin and is a Fellow of Chartered Accountants Ireland. Special MenonsIn 2024, Niamh Marshall and Kieran McGowan resigned from the Board of the ASI. The Board and management of The ASI acknowledge and thank Niamh and Kieran for their signicant contribuons to the organisaon. Niamh chaired the Audit & Risk Commiee unl April 2024 providing extensive experse and guidance to both the commiee and Board. Kieran contributed valuable insights in progressing the work of our Advocacy & Public Aairs Commiee which he chaired, and in his experse and guidance on the work of the Governance & Nominaon Commiee. The ASI wish both Niamh & Kieran and their families every happiness into the future.Governance & Nominaon Commiee: Eugene McCague (Chair); Kieran McGowan (resigned in 2024); Sinead McSweeney (appointed 2024); Sean O’Keefe (appointed 2025).Advocacy & Public Aairs Commiee: Kieran McGowan (resigned in 2024); Cathy Reynolds (Chair - appointed 2024); Ann Twomey; Helen Rochford Brennan; Helena Quaid (resigned in 2024)Quality Assurance and Safety Commiee: James Nevin (Chair); Noel Heeney; Ann Twomey; Mark Morgan Brown; Joyce Power.Fundraising Advisory Commiee: Noel Heeney (Chair); Cathy Reynolds; Pat Keogh; Ken Mahony; Laura Murphy (resigned in 2024); Eoin Gilley Jnr. (appointed in 2024).Remuneraon Commiee: Sinead McSweeney (Chair) (appointment in 2024); Eugene McCague; Kieran McGowan (resigned in 2024). *Sean O’Keefe joined (8th April 2025).CEO: Andy HeernanCompany Secretary: Samantha TaylorPatron: President of Ireland, Michael D HigginsOpposite Page Top: Ann Twomey address the audience at the opening of the Demena-Specic Acvity Lodge in Enniscorthy, Co. Wexford in November.Top Right: Kieran McGowan who rered from the Board of The Alzheimer’s Society of Ireland in 2024.Middle: Noel Heeney (le) pictured during the celebraons for the ASI Oireachtas Tea Day 2024.Boom: Boom: Board members join with sta of The ASI and advocates outside Dáil Éireann to celebrate Oireachtas Tea Day.

Impact Report 2024 Page 101

Impact Report 2024The Alzheimer Society of IrelandPage 102I am married to Niall and mother to three teenage children. I rst got involved with The ASI in 2018 when I joined the Advocacy and Public Aairs Commiee and later went on to join the Board in 2021. My keen interest in the work of The ASI was borne out of my own experience of helping to care for my father who lived with Alzheimer’s for almost ten years and then subsequently my mother, who developed demena following a stroke. This lived experience of caring for a loved one with demena and the challenges that this brings to a family, really inspired me to get involved with The ASI.I strongly believe in the voice of the lived experience and so I accepted the invitation to use my experience to help inform board decisions and play my part in ensuring that the voice of people with dementia and their families is heard. I am passionate about advocating for a better quality of life for all of those impacted by this disease. By joining the board, I also wanted to add my voice to the ongoing work of The ASI to raise awareness and understanding of dementia in every community in Ireland.It is a privilege to be present at board meengs and hear about the growth in services across all areas including home care, day care at home and the increasing number of day care centres that are being opened the length and breadth of the country. The ASI is determined to reach every community in Ireland to support those impacted by demena and so to be present at board meengs and hear of the connued expansion of the services that are making a real impact on people lives, is a real privilege.There are many opportunies for The ASI in the years ahead, not least the real opportunity to break down the sgma and social isolaon that surrounds demena. The Community Engagement Team have already started this work with their iniave to build demena- inclusive communies across the country. There is also a great opportunity for The ASI to raise awareness about the importance of brain health and to educate people on the 14 lifestyle risk factors that can help to reduce the risk of demena. The opportunity for ASI to connue to grow the services in the years ahead is possible with the connued support of the Government in funding this expansion so the ASI can reach all those that are in need of its help and support.Yes, I have the honour to serve on both the Advocacy and Public Aairs Commiee and the Fundraising Commiee. I had worked in the Public Aairs space in London many years ago, so when I joined the Advocacy and Public Aairs Commiee back in 2018, it was good to be able to draw on this experience. A Sense Of Community

Impact Report 2024 Page 103Advocacy plays a crucial role in ensuring that both the voice of the person with demena and their families and carers are heard, so this is at the centre of everything we do. A large part of the commiee’s work centres on pushing for Government funding, so we can grow the services, and it has been a credit to all the team at The ASI that this funding has substanally increased in recent years, as the Government recognise the vital role that The ASI plays in providing demena-specic care to those who need it. We connue to advocate for increased funding, so The ASI can expand its services in order to reach all those who need its support.The monies raised by the fundraising team at The ASI support so many addional services, so to be on the Commiee that supports this work is hugely rewarding. These services include the Helpline, Family Carer Training, Alzheimer’s Cafes, Social Clubs, Demena Awareness training in the communies and many more all of which go to providing life-changing support to those with demena and their families. Naonal campaigns such as Alzheimer’s Tea Day, Memory Walk and Denim Day for Demena not only raise much needed funds but also serve to raise awareness in communies right around the country. The fundraising team are innovave in their ideas and have grown new areas of fundraising parcularly in the Marathons and Challenges sector, which has shown real growth in recent mes, so it is an excing me to be a member of the Fundraising Commiee.As I menoned earlier, I do believe it is very important to have the voice of lived experience around a table to help inform decisions. My fellow board director, Helen Rochford Brennan, brings a very valuable voice of lived experience, as since her Alzheimer’s diagnosis in 2012, Helen has championed the rights of people with demena and her contribuons adds real value to Board discussions.From my own experience of helping to care for my parents, I understand how caring for a loved one with demena can be challenging and how daunng it is when a demena diagnosis is received. And so, when we as a Board join in advocang for more Demena Advisers for example, I do it in the knowledge that each of these Demena Advisers will give life-changing support to a family in their me of need. I put great value on being able to share my lived experience with my fellow Board Members as it helps to view decisions through the lens of those aected most.As I menoned earlier, I feel the demena-inclusive communies iniave is one to be commended in its Above: Cathy Reynolds is pictured with then Tánaiste Micheál Marn and Robert Troy TD at the opening of The ASI day care centre in Multyfarnham, Co Westmeath in 2023.

Impact Report 2024The Alzheimer Society of IrelandPage 104aim to de-sgmase demena in every community in Ireland. With the support of the Friends of ASI, The ASI aims to build demena-inclusive communies, where individuals with demena and their loved ones are welcomed, understood and supported. This iniave includes demena awareness training for businesses and communies, educaon and services across every town in Ireland. Through educaon, we can break down the sgma and help those with demena live a fullled life in their communies. This iniave has already launched in over ten towns in Ireland and this rollout will connue over the coming year. On a personal note, I was very proud that my son, Charlie, who took part in Transion Year work experience in the Day Care Centre, at our Lady’s Hospice, Harold’s Cross, facilitated by the wonderful manager, Edel Byrne. The Transion Year Programme Creang a demena inclusive generaon is an innovave way to educate young people about demena, and the impact it has, not only on the person living with demena but also its impact on the extended family and carers.During the course of our work on the Board, we hear presentaons on all aspects of the work of ASI, including operaons, fundraising, communicaons, HR, nance etc.What always strikes me is the extraordinary passion of each team member as they outline their work and how that is contribung to the overarching aim of The ASI to support all those impacted by demena. We see ideas from incepon to fruion, which could be the opening of a new Day Care Centre, or a garden being created or a bus service being provided for a Day Centre, or some new ideas to engage the community, advocacy successes or new fundraising ideas. It is very fullling as a Board Member to know that all these decisions are making a real dierence to the lives of people with demena, their carers and their families. The sta at The ASI is what makes me most proud. The extraordinary passion and commitment shown by each and every sta member is the real fabric of The ASI, and sinceit was founded by Winifred Bligh in 1982, the sta have always been truly exceponal in their commitment to raise awareness and improve the lives of people with demena.Yes, vising the day care centres has been a real highlight of my me with The ASI. It is only when you spend time with those who come to the day centres can you really appreciate the positive impact it has on their lives. The staff bring so much joy and positivity to these centres as the needs of a person with dementia are being met and they are enjoying activities such as music, art therapy, the enjoyment of being surrounded by nature in the gardens etc, all of which really stood out for me at The Orchard in Blackrock, Co. Dublin.Vising the Day Care Centre at The Friary, Multyfarnham, Co Westmeath, was of great personal signicance to me, as I was married on the grounds of the Friary almost 20 years previously. Ironically, it was at this me that my father rst started showing signs of what turned out to be Alzheimer’s so returning was very emoonal as it reminded me of our own journey, but grateful that services like these Day Centres now provide much needed smulaon to those with demena, and also respite to their carers and families.The ocial opening of the Centre, by Taoiseach Micheál Marn, was full of joy and hope both for the people aending the Centre and their families. I met a family who told me coming to the Day Centre was the highlight of their mother’s week; this is testament to the sta who give everything of themselves to ensure that their me at the Centre is a joyful one and their needs are being met.Yes, I strongly believe that demena deserves more spotlight both in terms of funding and support. The

The Alzheimer Society of IrelandImpact Report 2024Page 105gures are startling with projecons for the number of demena cases to increase ve-fold by 2050, so we need to dramacally increase funding to be able to meet these needs. The Model of Care for Demena in Ireland is a gamechanger and its implementaon will be a life-changing pathway as it spans the connuum of care from when people rst have concerns about symptoms. Some of the 37 targets of the Model of Care are already underway such as Memory Clinics, Memory Assessment Support Services and Memory Technology Resource Rooms all of which are making a signicant posive impact in demena care. However, the Government needs to put more momentum behind the full implementaon of the Model of Care and provide adequate funding for this. That said, I do believe the Government has come a long way in recent years in terms of recognising demena as a pressing health issue and providing increased funding year-on-year for services and supports for people aected by demena. A lot done…. a lot more to do!I would like to convey a message of hope. In recent years, The ASI has received increased funding enablingit to expand its services and so is reaching more people with demena that need its support; developed innovave new services such as Day Care at Home; rolled out iniaves to desgmase demena and is now providing Cognive Smulaon Therapy which is an eecve intervenon for those with mild to moderate demena, beneng cognive funcon, quality of life, well-being, communicaon and special interacon.All of these iniaves combine to give us hope that The ASI can connue to increase its reach across the country and provide support and care to all those impacted by demena, increase awareness and break down the sgma surrounding demena. Again, a lot done…a lot more to do.Top Le: Cathy with Minister Butler and Head of Operaons and Community Engagement, Siobhan O’Connor, at the Orchard Day Care in Co Dublin. Top Right: Cathy Reynolds, Board Member, pictured with with ASI service user on a recent visit to the Orchard Day Care Centre.

Impact Report 2024The Alzheimer Society of IrelandPage 106The plan outlines our crucial role in supporng people living with demena, their family, carers, and supporters in Ireland over ve years. This strategy is our blueprint for the next ve years and builds on our past achievementsOur new strategy sets out an ambious vision for equity of access to high-quality services and supports, improving their ability to live well at home and in their communies for as long as possible.The strategy sets out interdependent strategic priories:Access: We will grow selected services to increase the number of people living with demena, their family members, and carers who can access our high-quality demena care intervenons and supports.Strength: We will strengthen the capacity and capability of our organisaon to deliver growth in services and supports.Impact: We will engage with others to mulply our impact in our sector.In 2024, there was so much achieved under the three interdependent strategic priories as the following graphic chart illustrates.For further informaon on The ASIs Strategic Plan and Strategic Priories Work Plan, visit the ASI Sta Hub.• Green - Task Complete.• Yellow - In Progress, on-track for target date.• Blue - On schedule to be commenced.• Red - Not on track against target date.The ASI is working to deliver on our 

Impact Report 2024 Page 107

Impact Report 2024The Alzheimer Society of IrelandPage 108

Page 109The Alzheimer Society of IrelandImpact Report 2024Page 109Financial StatementsThe nancial results for the year ended 31 st December 2024, are summarised in the accompanying income and expenditure account. In 2024, The Alzheimer Society ofIreland (ASI) total income was €29.5 million (2023: €26.3 million), resulng in a surplus of €1.67 million. Overall income increased by €3.2 million, compared to 2023. The expenditure increased by 9% or €2.34 million. This reects the increased addional services acvity. In line with our goals of sustainability The ASI spent 89% of its total income on care service provision.Thanks to the generous support of our funders and eecve fundraising eorts, we generated a surplus that enabled an addional investment of €756k in capital development. This funding has been directed towards enhancing and expanding services for our clients across Ireland.Key developments include:• A new premises in Monaghan• An extension of our facility in Cork• Upgraded outdoor acvity in several centres to enrich client engagement• The addion of ve wheelchair-accessible vehicles to improve client transportaon to our services. This investment reects The ASI’s connued commitment to improving the quality and reach of our services. The capital was raised through a combinaon of fundraising, contribuons and donaons.Looking ahead, ASI remains dedicated to further developing new services and expanding into addional locaons throughout 2025 with a further €817k earmarked for capital expenditure in 2025. Our commitment to enhancing our clients’ experience is made possible through the generous support and contribuon from a diverse range of supporters, including funds raised from our community, government grants, and corporate partnerships.The ASI adheres to all the relevant nancial regulaons and reporng standards. We consistently priorise transparency and accountability in our nancial pracces, ensuing the highest level of integrity and trustworthiness for future details.The ASI is compliant with The Governance Code – a Code of Pracce for Good Governance of Community, Voluntary and Charitable Organisaons in Ireland.Visit www.governancecode.ie for more informaon.The ASI is a Triple Locked member of the Charies Instute Ireland (CII). This means that our board has formally adopted (and monitors compliance with) the Guidelines for Organisaons on Fundraising from the Public; the Governance Code for the Community and Voluntary sector ( www.governancecode.ie ), and annual nancial reporng in full compliance with the Charies SORP (Standard of Reporng Pracce under FRS102).CHY 7868 / CRO 20018238 / CRO 102700

Impact Report 2024 Page 110The Alzheimer Society of Ireland

Page 111The Alzheimer Society of IrelandImpact Report 2024

The Alzheimer Society of Ireland, Temple Rd, Rockfield, Blackrock, Co. Dublin, A94 N8Y0, IrelandT: (01) 207 3800 | E: info@alzheimer.ie | W: www.alzheimer.ie