Return to flip book view
The complete guide for helping you take the first steps towards selling your home.GUIDESeller'sOREGON
Thank you for the opportunity to let usrepresent you in the sale of your home. Wethink of our clients as individuals with specificneeds. With this in mind, we strive to give youexceptional service. No two real estate transactions are the same.Regardless of your goals, we draw on years oflisting experience and can help you make theinformed and educated decisions that suityour situation. Jenny got licensed in 1998, and Charlesfollowed in 2003. Since then we havecontinued to grow and improve the serviceand expertise we are able to offer you. In2010 we incorporated, in part to underscorethat real estate is a business, not a part timehobby. Our current business is made up ofmore than 80% past clients and clientreferrals, so earning your repeat business andreferrals is our main goal. ABOUT US828 NW 19th AvePortland, Oregon 97209503.501.2490393 State St. Suite 250, Salem, OR 97301503.501.2490237 NE Chkalov Dr,Vancouver, WA 98684360.326.9445Our team of real estate professionals can makeselling your home a great experience! Lovejoy Real Estate | lovejoyrealestate.com | Page 1Jenny Turner, Principal Broker (OR, WA) - Jenny@LovejoyRealEstate.com - 503-312-4642
We are knowledge brokers. We stay tuned into local markettrends, winning strategies, and we're always seeking moreknowledge. Our team takes complex concepts and breaksthem down into the information you actually need to know.KnowledgeWe are a family even though our team might not all berelated. We work hard, think hard, and laugh hard. Ourdefinition of family extends to include all of our clients.Even after your transaction is complete!FamilyTransparencyWe strive to make this process as clear as possible for you.Our goal is to tell you everything you need to know, asearly as possible. We won't hide anything, pull any shadytricks or leave you to fend for yourself. PartnershipTeamwork makes the dream work. It also makes real estatework. We're committed to discerning details, reallylistening, and standing in your corner every step of the way. @TurnerTeamInc@LovejoyRealEstate@TurnerTeamIncWhen you work with us, you work with a team that has your best interests at heart. We always say we aren't salespeople, we're project managers. Our only goal is to helpyou find the perfect property for you, embodying our team values every step of the way.WHY WORK WITH US? Lovejoy Real Estate | lovejoyrealestate.com | Page 2@LovejoyRealEstateCONNECT WITH US ON SOCIAL MEDIA
MARKETING MANAGERHelps every listing shine in person, print, & online. LISTING MANAGERHelps get your home listing ready. Manages all physical preparationand coordination of marketing materials, as well as any prep, repairs, &closing activities.TRANSACTION COORDINATION TEAMMakes sure all of the i's are dotted and t's crossed, on time, throughoutyour transaction. OFFICE DOGNash is responsible for getting as many belly rubs as he can, & generallyspreading joy to the team.DIRECTOR OF OPERATIONSHandles all agent & staff training, coaching, and some agent support. The client success team allows our agents to do what they do best: sellyour house. Together, we have the tools, team, and expertise to ensureevery transaction goes smoothly. Lovejoy Real Estate | lovejoyrealestate.com | Page 3OUR CLIENT SUCCESS TEAM
Present an agency law pamphlet and explain agency relationship. Create and present a detailed, written marketing plan including specificstrategies, programs, and buyer targets. Identify areas in your home to address before listing, in order to maximizemarketability. Provide a written estimate of seller expenses and proceeds. Review your property history and disclosure statement and deliver it to eachprospective buyer. Commit to regular communication including prospect market and feedback. Provide advice and negotiating assistance on all offers. Forward financial information as provided by the buyer and make every effortto have each buyer pre-qualified or pre-approved with a lender. Monitor and communicate the status and satisfaction of contractcontingencies. Offer home purchase assistance, referral services, and access to communityand property information. Contact you and follow-up after closing to assure the satisfactory completionof all service details. As your Real Estate Professionals, we will:1.2.3.4.5.6.7.8.9.10.11. Lovejoy Real Estate | lovejoyrealestate.com | Page 4SELLER'S EXTRAORDINARY SERVICE GUARANTEE
ELAINELILA I would (and often do) recommend them to everyone who is lookingto buy or sell a house. They are excellent at all aspects of thetransaction. Every client is treated like good friends. This team loveswhat they do and it shows. You would be lucky to work with them.SHARON Lovejoy Real Estate | lovejoyrealestate.com | Page 5The Turner team is amazing in every way! Knowledgable, responsive & soeasy to work with. I highly recommend them. The marketing materials &photos made my house shine. Jenny answered every text I sent- from 1sttime seller questions to general advice. I received 9 offers, all well aboveasking price. It was a great experience.I have used the Turner Team's services 3 times. Each time I wasthoroughly impressed by their knowledge and capability to negotiateand to navigate the processes. The entire team is very helpful,professional, responsive, and friendly. When I am in the market again,the Turner Team will be my only choice, hands down. I cannotrecommend them enough!SHANAKENTThe Turner Team is awesome! We found them to be extremelyprofessional and responsive, with an intimate knowledge of the market.They got us a full price offer our second day on the market! We wouldhighly recommend working with the Turner Team if you are looking tobuy or sell a home. They are fantastic!ERICThe Turner Team are my real estate partners for the long haul - notjust a quick sale. They are so knowledgeable about everyneighborhood... they are incredibly responsive, efficient, swift, not tomention kind and fun. The Turner Team has now handled three home sales and threepurchases for our family. Every time they have maintained greatcommunication while getting us the best deal possible. I love how goodthey are at coordinating with contractors, moving companies,inspectors, and the other agents.CLIENT LOVE
KRISTADEEI was picking through multiple offers for my property after the veryfirst open house. The marketing and communication throughout theprocess was incredibly organized and professional. I will soon belooking to buy a house and can't wait to work with Turner Teamagain!NICK Lovejoy Real Estate | lovejoyrealestate.com | Page 6My wife and I worked with the Turner Team to sell our first home and thenpurchase a new home. We can’t say enough good things about the teamteam. They went above and beyond preparing our home for photos andeventual open house. Creating a buzz and building momentum for multipleoffers above asking. We highly recommend the Turner Team.I reside in another state so it was critical to me to have someone therewho could recommend contractors, etc. and act as my representative. Iwas also impressed with the listing 360 tour and floor plan the teamordered as part of the listing. The team did an outstanding job andnavigated through demands from an extremely difficult buyer. I woulduse them again in a heartbeat.LESLEYKAYI sold 2 houses and bought one with the Turner Team and could nothave been happier with their service. They gave honest suggestions andideas on how to stage our home to generate the most interest, andprice it fairly to generate the best offer. I would work with them againand again.PAMThe market knowledge, attention to detail and professionalismprovided throughout the transaction was top-notch. My parents notonly sold their house for top-dollar but they were guided through theprocess by experts each step of the way making their move anexcellent experience. We had a great experience listing our home with the Turner Team. Theirmarket expertise coupled with a well crafted and executed marketingstrategy made the process seamless and easy for us. All of our questionswere answered quickly and comprehensively. Communication wasgreat. Great decision we made to use the Turner Team!CLIENT LOVE
Lovejoy Real Estate | lovejoyrealestate.com | Page 7Meet your agent1.2. Market analysis3. Get your space readyTHE SELLER'S ROADMAP5. Review offers4. Market Your Home7. Inspection &Appraisal6. Deposits &EscrowKeys andcelebration!PendingSold8. Sign & Close
When you priceyour home atmarket value you'llmaximize yourpotential audience 15% above asking price 10% above asking price Market Value 10% below asking price 15% below asking price10%30%60%75%90%SELLING YOUR HOME Lovejoy Real Estate | lovejoyrealestate.com | Page 8TIME ON MARKETIt is important to take advantage of the momentum of being fresh on the market bypricing your home right the first time. Trust your Realtor® to run a Competitive MarketAnalysis to define a pricing strategy that works for your timeline while also maximizingwhat our current market has to offer for your home. PriceA property is only worth whatanother is willing to pay for itLocationFavorite phrase of appraisers:"Location, Location, Location!"ConditionThe upkeep and how it shows iscrucial to obtain highest valueTermsThe better the terms, the morepotential buyers you reachThe MarketCurrent status of the market(Interest rates & competition)5 MOST IMPORTANT INGREDIENTS TO SELLING YOUR HOMEWhen you have the perfect blend of these ingredients, you have a recipe of success. Ifjust one of them is out of line, it could take a longer time to sell, resulting in a lower theoffer price.
Lovejoy Real Estate | lovejoyrealestate.com | Page 9WHERE WE SERVESalem Corvallis Eugene StaytonPortland Metro Area including Southwest Washington
MARKETING PLANYour home’s own websitewith a strategic domain &direct-contact options forbuyersTargeted social mediamarketingTargeted social mediamarketing3D tour of your homepublished to real estatewebsitesDrone photos of yourproperty (if needed)Open houses Rotating featured listingon our siteTraditional "forsale" signPremium placement onZillow, Trulia, Hotpads,& moreProfessional photos ofhome & a virtual tourpublished onlineList and market yourhome on RMLS andWVMLS With a combination of traditional and digital marketing, we'verefined our winning strategy for selling your listing quickly. Lovejoy Real Estate | lovejoyrealestate.com | Page 10OUR MARKETING PLAN
TRADITIONAL MARKETING Lovejoy Real Estate | lovejoyrealestate.com | Page 11You just can't go wrong with what's tried-and-true! Tangible, visible, offlinereminders that your property is available keeps you top-of-mind with potentialbuyers throughout your community.
DIGITAL MARKETING Lovejoy Real Estate | lovejoyrealestate.com | Page 12We know that traditional marketing is only part of the puzzle, so we lean into thatfact. Our comprehensive print, digital, and in-person marketing strategies allow usto be fast and flexible when it comes to marketing your home effectively.
FREQUENTLY ASKED QUESTIONS Lovejoy Real Estate | lovejoyrealestate.com | Page 13FREQUENTLY ASKED QUESTIONSWHERE WILL I GO WHEN THE HOUSESELLS?You have options! The most commonoption is negotiating up to 60 days of rentback. We will also define a buying strategywith your agent, so we can get yoursearch started right away. Finally, there'salways plan B, which could look likeshort-term rentals or temporarily stayingwith family.QAWHAT DOES THE AGENT COMMISSIONGO TOWARD?If you recall when you bought your houseyou didn't have to pay your agent's fee.That's because both buyer and selleragent commissions are paid by the seller.We partner and only get paid when yourhouse sells. Ask your agent about themarketing services that are recommendedfor your home.QAHOW LONG WILL IT TAKE TO SELL MYHOME?The number one reason your home stayson the market is price. There are variousstrategies to sell your home faster, butthat's usually based on price. The secondreason a home may stay on the market isa lack of appropriate marketing. Thelength of time that your home stays onthe market depends on how you price andmarket your home. QADO I NEED TO I BE PRESENT WHENBUYERS VIEW MY HOUSE?No! If you're not there, it's likely that you'llget more interest and offers. Leaving thehome vacant allows buyers to picture theirlife in the space. Your REALTOR® will bechecking in with the buyer's agent tomake sure we collect any feedbackrelated to your home.QADOES STAGING MY HOME ACTUALLYHELP?On average, a staged home sells 88%faster—and for 20% more money—than ahome that’s presented as is. Staging worksbecause it gives buyers a “stage” toenvision themselves living in your home.QAWHEN IS THE BEST TIME TO SELL AHOUSE? Luckily, we are currently in a seller'smarket. However the best time to sell yourhome is when you're ready. Wheneverthat is, we will make the process smoothand easy. We will work get as much valueout of your home as possible!QA
Lovejoy Real Estate | lovejoyrealestate.com | Page 14Addendum: A written change to a contract, signedby both parties involved.Appraisal: A written justification of the contractprice, primarily based on an analysis of comparablesales of similar homes nearby. Ordered by thelender.Closing Costs: Expenses incurred from a real estatetransaction, usually charged by a title company andHOA. Closing Date: The date that the deed and title of aproperty are transferred to a new owner. Comp or Comparable Sale: Properties with similarcharacteristics (size, layout, finishes, and upgrades)that have recently sold. Agents and appraisers usethem to justify a contract price.Contingency: A condition that must be met before acontract is legally binding. Deed: A document explicitly stating the ownershipof real property. You don't need to provide this- titlewill have it.Earnest Money: A good faith deposit made by thebuyer to show that he or she is serious about buyingthe house. Earnest money may become non-refundable after certain contingencies are met, ormay be returned to the buyer if the contract fallsthrough.Home Inspection: A thorough inspection conductedby an accredited third party inspector to assess thefunctionality and condition of a property. The buyerpays for all inspections.Home Warranty: A warranty provided by a thirdparty servicer that covers defects or damage tomechanical systems including AC, heating,electrical, plumbing, and major appliances.Loan Officer: A representative of a lendinginstitution that assesses the credit worthiness ofpotential borrowers to determine whether or notthey qualify for a loan.Payoff: A loan statement prepared by a lendershowing the remaining loan balance and number ofpayments, and the rate of interest. Pending: The status of the transaction when theoffer is accepted.Possession Date: The date the seller relinquishespossession of the property to the buyer.Processing: The second stage of the mortgageprocess after the borrower’s application has beencompleted and income verified, during which allother required documentation is acquired andevaluated.Title/Escrow Company: Neutral third party thatfacilitates the sale.Title Insurance: An insurance policy required by bythe state that insures against financial loss fromdefects in title to real property and from theinvalidation or un-enforceability of mortgage loans.Underwriting: The final stage of a mortgage processin which all of a borrower’s documentation isscrutinized to determine their eligibility for a loan,and all contract documentation is evaluated todetermine whether the risk to the institution fallswithin an acceptable range.GLOSSARY OF TERMS
SERVICES YOU MAY NEEDReal Estate LawyersPhil Querin(503) 444- 7661SERVICES YOU MAY NEED Pest ManagementBlack's Pest Services(503) 723-7957The Killers(503) 777-3141Evergreen Pest Management(503) 925-9752ElectricianPrecision NW Electrical Contractors - Mike McDonald(503) 413-9870InsuranceAaron Howard - Country Financial(503) 203-1218 Home WarrantyAmerican Home Shield(800) 735-4663Landmark Home Warranty(866) 306-2999Old Republic Home Protection(800) 455 - 6999Home InspectionIntegrity Home Inspections(503) 246-5076Mike Huppi - Home Team Inspection (503) 314-9577Russ Tolle - 45th Parallel Inspections(360) 419 - 5544Mike Denney - Pillar to Post Home Inspections(541) 250-6367Alpha Environmental Services (SewerInspection)(503) 292-5346Speedy Inspections (Sewer Inspection)(503) 512-0798 Staging/Interior DesignThe Roughhouseroughhouseco.comCW Decorating(503) 953-4868Olive and Ivory Interiorsoliveandivoryinteriors.com Lovejoy Real Estate | lovejoyrealestate.com | Page 15
Lovejoy Real Estate | lovejoyrealestate.com | Page 15 Lovejoy Real Estate | lovejoyrealestate.com | Page 16MOVING CHECKLIST❍ Call moving companies for a freeestimate. Cost will vary dependingon distance, weight, and optionalservices.❍ Look through your house to determineitems to be discarded or donated tocharity. Have a garage sale!❍ Inform schools of transfer. Makearrangements for enrollment/registration in new schools if necessary.❍ Most homeowner’s policies do notprovide adequate coverage for moving.Check with your agent and considerpurchasing additional coverage from amoving company.❍ Begin collecting boxes with coversif you plan to pack your belongings.You can purchase packing materialsthrough moving companies or contactlocal grocery stores for extra boxes. Besure to stock up on packing tape!❍ Begin consuming perishable andfrozen food items to minimize waste.FOUR WEEKS BEFORE❍ Begin packing!❍ Notify the post office of your newaddress and send change of addresscards to friends, family, subscriptions,and any billing companies/creditcards.❍ Make necessary travel arrangementsincluding interim housing and carrental. Be sure to record confirmationnumbers.❍ Collect medical records andprescriptions from physicians. Ask forrecommendations for doctors in yournew area.❍ Place legal medical and insurancerecords in a safe and accessible place.THREE WEEKS BEFORETWO WEEKS BEFORE❍ Arrange to disconnectutilities/services in your currentresidence and coordinateinstallation of utilities/services inyour new home:❑ Electric/Gas❑ Water/Sewer/Trash❑ Phone❑ Cable❑ Internet❑ Other: __________________❍ Close/transfer bank accountsand open accounts in your newcity.❍ Take pets to the vet forimmunizations. Ask for advice onmoving animals❍ Draw a map of your newhome and where the furniturewill be arranged.❍ Return library books and anyborrowed items.❍ Be sure to cancel newspapersubscriptions and/or specialservices you have (i.e.landscaping/lawn service, snowplow, etc.)❍ Change your address with theDMV for your vehicle registrationand your licenseONE WEEK BEFORE❍ Prepare car for the trip. Checkthe oil, tires, brakes, etc.❍ Drain water from householdhoses❍ Drain gasoline and oil fromany lawn or power equipment.❍ Remember to pick up itemssent to the cleaners or forrepairs.FINAL DAYS❍ Defrost and clean outrefrigerator.❍ Pack your luggage andseparate any items you will need in the first days in yournew home. Label these boxes“Load Last”.❍ Reconfirm travelarrangements.❍ Reserve ample parking spacefor the movers and provide clearpaths inside the house.THE BIG DAY❍ Be on hand to answer anyquestions.❍ Go over your inventory withthe driver.❍ Be sure to point out allFRAGILE items to the movers.❍ Check, double check andtriple check to see if anything isleft behind!❍ Do not leave the house untilthe movers are gone.