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Message Social Media Management Laricia (Lori) LopezPortfolio

meAboutAt 19 years old, in the middle of a global pandemic, I took the biggest leap of my life.Covid-19 changed everything, but it also gave me the push I didn’t know I needed.I tried other jobs — some good, some not so good. No matter where I went, my heart always knewwhere it truly belonged.I couldn’t wait any longer. I had to build the life I dreamed of.With no perfect roadmap and no guarantees, I bet on myself.I taught myself branding, storytelling, and community building and much more. Piece by piece, mistakeby mistake, late night after late night.I lost people. I found myself.And slowly, Lori Haus of Designs was born — built on passion, resilience, and a love for helping othersbring their dreams to life.Today, every brand I create is a reminder:You don’t have to have it all figured out.You just have to believe that what’s inside of you is bigger than your fears.This is my story — and it's only just beginning.I’m so grateful you're a part of it.Every brand has a story. Lori’s mission is to help you tell yours — and to remind you that betting onyourself is always worth it.Hey there! I'm Lori

1KFOLLOWERS 6.KINTERACTIONS1.59MREACH+1,023%BRAND AWARENESSHere’s the proof—these are some of my top statsExpanded brand visibility by over+1,000%, positioning SPL Pageantas a leading voice in the Caribbeanpageant and beauty industry. Thisgrowth was fueled by high-performing reels, collaborations,strategic paid ad boosts, andstrong hashtag targeting.Achieved a total reach of 1.59million across Instagram in 6months, combining both paidand organic efforts, with over92% of reach coming fromnon-followers, significantlyexpanding brand discovery.Boosted audienceengagement to 6,086interactions over 90 days byusing strategic contentplanning, Reels, trendingaudios, and communitymanagement (comments,DMs, shares).Grew SPL Pageant’sInstagram page organicallyfrom approximately 3,347 tonearly 4,600 followersbetween October 2024 andApril 2025 through consistentcontent strategy andcommunity engagement.numbersIn the

+100%FOLLOWERS+400%ENGAGEMENT750KREACH+625%BRAND AWARENESSThe proof is in the pudding — here are my top stats:Improved brand awarenessby 625% + through strategiccontent creation anddistribution.Assisted and implemented astrategy that generated over750,000 reach on Facebookand Instagram.Increased overall socialmedia engagement by 400%within 12 months onInstagram.Grew SSLabel’s followers by100%. Started with 10. k andended with 21.1k onInstagram in 12 monthsnumbersIn the

Top PerformingOrganic Content

NoteMost videos wererepurpose to Tiktokat the time andInstagram was themain platform. Description: This or That storyPolls with flat lays ,reference picture.Engagements:Posted 10 x a dayfor five days.Approx. 20 -50interactions a day.Description: Showing offexclusive printavailable.Views: 8k8000 views withapproximately 15comments.Description: Monday wearclothingpromotion.Engagements:412 + likes, 20 +comments andsaves.InstagramReelsFeedStoriesLaricia Lopez | Social Media ManagerBusiness: SSL

NoteContent was shot bya professional I editedvideos and wrotecaptions and created Strategies .Description: Collaboration withBlue Star Dinner.Client sells luxurysleepwear and atthe time Blue StarDinner was open for24 hours and aSleepwearpromotion.Description: Sleepwear canlook fashionableanywhere.InstagramReelsReels, ReachLaricia Lopez | Social Media ManagerBusiness: Signature Sims

Description: Monday WearCarouselCampaign Engagements:514 likes, 2+comments, 10- 15messagesCPC:$0.60 -$1.20Top Performing Paid Content + ReelsLaricia Lopez | Social Media Manager

Other Standout ResultsBusiness: The Board House TT[Insert Result][Insert Result][Insert Result]123

InstagramPerformanceTop Performing PostNumber of Posts1515Net Followers Gain/Loss9937Total Likes420124Bio Link Clicks??Story Views9.1kXJan 29th - Feb 28th[Dec 10th /24- Jan 27/25]New messages60Business: The Board House TT

TikTokPerformanceTop Performing PostNumber of PostsXXNet Followers Gain/Loss17632Total Likes739361Total Comments477Total Views39k7329Shares5114Jan 29th - Feb 28th[Dec 10th /24- Jan 27/25]Business: The Board House TT

Content Creation

Graphic DesignTools:Laricia Lopez | Social Media ManagerCanvaPhotoshopAdobe Illustrator InDesign

Video CreationSoftware:Laricia Lopez | Social Media ManagerIPhone or AndroidCapcutInshot Adobe Premier Pro Adobe Rush*Click Play and raise volume*

iclean.tt9:41 PMOther Graphics:

Other Graphics +Web:

Tools usedfor SMM:Laricia Lopez | Social Media ManagerClick upAsanaGoogle DocsTrelloNotionQuickbooksSquarespaceLater

Testimonials

“Lori has created exceptionalcontent that matches perfectlywith my brand. She created mybrand identity, grew my onlinepresence and successfully turnedfollowers into clients since 2021.“An absolutely amazing personwith impecable work. Lori assistedme when social media became totime consuming. From SocialMedia Manager to PersonalAssistant she's a great fit."Lori created content for anInternational Brand with me and herwork is nothing but amazing. Kept meon track and was also able to help mecreate content for myself as a PublicFigureTestimonialsLutcha Mcburnette | Aesthetics Medicine Created Client's Branding & Social Media Presence. ““ “Laricia Lopez | Social Media ManagerShivonne Subero | SSLabel & LovinMe ClothingSocial Media Manager & Personal Assistant Shiiloh | Communications & MarketingGraphic Templates & Video Editing

Contact

Let’s WorkTogetherContactReady to level-up your social mediastrategy? Here’s how to reach me:lorihausofdesigns.comLaricia Lopez @lorihausofdesigns@socialbylorihaus/@laughwithlorilorihausofdesigns@gmail.comLaricia Lopez | Social Media ManagerCLICK BELOW

Thanks!