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LISTING GUIDEPrepared By:Brett RosenbaughR1 Colorado | R1 New Mexico
0202 INDEX03 THE COMPANY04 Proof In Numbers05 The Process06 MARKETING SERVICES07 Globally Known08 Comparison09 High Impact Photo10 Custom Branding11 Exposure Formula12 VALUATION13 Talk About Buyers14 Strategy PricingINDEX
03COMPANY.the
04PROOFis in thenumbersI BELIEVE THE FINEST HOMES DESERVE THE FINEST MARKETING. THAT’S WHY MY ADVERTISING PROGRAM ISDESIGNED TO GO ABOVE AND BEYOND ANYTHING OFFERED BY ANY OTHER AGENT OR BROKER IN QUALITY,SOPHISTICATION AND DEPTH. I EMPLOY THE LATEST TECHNOLOGY TO DELIVER PERFECT PRESENTATION AND MASSIVEEXPOSURE FOR YOUR HOME TO DRIVE RESPONSES FROM BUYERS EVERYWHERE.WE BELIEVE THAT COMMUNICATION, KNOWLEDGE AND CLIENT SATISFACTION ARE KEY ELEMENTS NEEDED TO GETOPTIMAL RESULTS - SOMETHING WHICH HAS BEEN PROVEN TIME AND AGAIN THROUGHOUT MY CAREER AT LEADINGCOMPANIES SUCH AS EXOTIC CAR AGENCY WHERE I SPEARHEADED MARKETING CAMPAIGNS THAT HAVE CREATED ASTOUNDINGSUCCESS STORIES! ROCKY MOUNTAIN HOME & RANCH IS ALL ABOUT PERSONALIZATION; CUSTOMIZING SERVICES TO HELP CLIENTS ACHIEVETHEIR GOALS OF BUYING OR SELLING QUALITY HOMES IN NEW MEXICO AND COLORADO.98.2% CLOSING RATE97.8% SALES PRICE VS. LIST PRICE40MM 2023 BROKERAGE offsdSALES
05thePROCESS
06MARKETING.services
07globally knownONE TEAMOUR COMMITMENT TO YOU IS UNPARALLELED.WE ARE COMMITTED TO PROVIDING THE BESTCUSTOMER SERVICE EXPERIENCE AND MARKETINGRESULTS WITH EACH PROPERTY SALE, NO MATTER HOWBIG OR SMALL.THIS INCLUDES UTILIZING OUR CUTTING-EDGETECHNOLOGY, PARED WITH TRADITIONAL AND NON-TRADITIONAL MARKETING & SALES TECHNIQUES. WEDELIVER ON EVERY FRONT—FROM PROSPECTS TOIMPACT MEASUREMENT–WE WORK TIRELESSLY INORDER TO EXCEED ALL EXPECTATIONS!
08What we do differentCOMPARISON• Wall Street Journal• New York Times• Mansion Global• Rob Report• Market Watch• UPMKT*Global BrandsRMHRROCKY MOUNTAIN HOME & RANCHOTHERAGENTS• MLS Listing & Syndication• Postcards & Flyers• Social Media Posts• News Paper Ads• Paid Online Advertising• Door Knocking• Photo/ Video• MLS Listing & Syndication• Postcards & Flyers• Social Media Posts• News Paper Ads• Paid Online Advertising• Door Knocking• Photo/ Video• Events/ Extravaganzas• Global Branding*• Dedicated Webpage• In House Design Services• Bi-Weekly Activity reporting• Bi-Weekly Competitive Price Analysis• National Networking & Listing Reports• Custom Marketing Campaign to Increase SalesPrice & Exposure• Artificial Intelligence (AI) Content Creation
09photography/ videographyHIGH IMPACTAT ROCKY MOUNTAIN HOME & RANCH, WE UNDERSTAND THE IMPORTANCE OF A BEAUTIFULIMAGE - AND HOW THAT CAN INFLUENCE FUTURE PURCHASERS.• We create beautiful, persuasive visuals that influence future customers• Clients feel confident and prepared for any marketing situation.• Our company has a team of skilled and experienced leading photographers &videographers• We are always prepared to take photo/video regardless of the weather or time of year to meet current market demands• We work with some of the best photographers in the industry, creating virtual tours, video touring and drone flyovers
10• Create a unified property brand presence & media package• Exclusive partnerships with print firms for speed andquality• Unmatched customization for brand consistency• MULTIPLE HIGH-RES FILE TYPES• FULL OWNERSHIP• PROPOSALS• NEWSLETTERS• BROCHURES• INVITATIONS• EMAIL SIGNATURES• SOCIAL PROFILES• SOCIAL COVERS• LETTERHEADS• SOCIAL POSTS• SOCIAL STORIES• POSTERS• FLYERS• PRESENTATIONS• CARDS• BLOG BANNERS• NEWSLETTERS• BROCHURES• INVITATIONSWE PROVIDE AN ADVANTAGE OVER SLOW-MOVING COMPETITORS;ALLOWING US TO RAPIDLY DELIVER THE PERFECT MEDIA PACKAGE FORYOUR PROPERTY'S STYLE AND NEEDS.brandingCUSTOM
11formulaEXPOSUREDEDICATEDMARKETINGLEVERAGEDNETWORKINGEXPONENTIALEXPOSUREMLS & SYNDICATION TO 350+ SITESSOCIAL MEDIA & WEB ADVERTISINGDEDICATED WEBPAGE & BLOG POSTOPEN HOUSE/ EVENTSAI CONTENT CREATIONCUSTOM BRANDINGTAILORED MARKETING PLANBRANDED PRINT/ MAILINGCROSS COUNTRY AGENT 2 AGENT NETWORKINGINFLUENCER CONTENT CREATIONEMAIL & SMS SPHERE NOTIFICATIONS*EACH CAMPAIGN IS TAILORED SPECIFIC TO A PROPERTY TO BEST MAXIMIZE EXPOSURE AND INTEREST TO INCREASE SALES PRICELOCAL PEER ORGANIZATION NETWORKING
12VALUATION.your
13what to knowBUYERSYour property's ability to attract prospective buyersis heavily bound by its price tag.Price it too high and you miss out on the majority ofpotential customers, but go too low and yourinvestment may not reach full value.Finding market value - where demand meets supply -gives your listing maximum exposure to those ready-to-buy home shoppers!
14the strategyPRICINGAVOID PIPEDREAM PRICING*. WHEN WE LOOK AT LISTING A HOME, THEREARE THREE PRICES THAT ARE BUILT INTO A REAL ESTATE TRANSACTION, INTHE END ONLY ONE MATTERS.List PriceThe price in which the seller believes the value of the property.Contract PriceThe price in which the buyer agrees to pay for the property atmarket value.Appraised PriceThe price in which the lender has an appraised value for theproperty and will agree to lend ON that amount.*Pipedream Pricing - The act of pricing a propertyhigher than market value to avoid risk of losing alisting.
15make it photo readyPHOTOGRAPHYSing the ageCLEAR OFF ALL SURFACES INCLUDING TABLES, DRESSERS, COUNTERTOPSREMOVE ALL NON-DECORATIVE ITEMSREPLACE LIGHTBULBS, OPEN ALL CURTAINSMAKE BEDS & FLUFF ALL PILLOWSNEATLY HANG & FOLD TOWELSMAKE SURE CLOSETS LOOK SPACIOUS AND TIDYPUT AWAY ALL PET ITEMSVACUUM AND DUST ALL SURFACESARRANGE OR PLACE FRESH FLOWERS/ PLANTS IN ROOMS TO ADD VIBRANCYTAKE DOWN PICTURE FRAMES OR REMOVE PERSONAL PHOTOSENHANCE CURB APPEAL BY MOWING THE LAWN, TRIMMING SHRUBS, PULLING UNSIGHTLY WEEDS.
16preparing to showSHOWINGSSing the ageLET IN AS MUCH NATURAL LIGHT AS POSSIBLE, TURN ON ALL LIGHTSSET THE TEMPERATURE BETWEEN 69-73 DEGREESOPEN WINDOWS BEFORE LEAVING TO LET IN FRESH AIRLIGHT CANDLES, BAKE COOKIES, OR USE AIR FRESHENERSSWEEP FLOORS, VACUUM CARPETS, REMOVE ANY DUST, EMPTY TRASH CANSSTORE ANY PERSONAL BELONGINGS FOR SAFE KEEPINGKEEP ENTRY WAY CLEAN AND CLEARSET YOUR DINING ROOM TABLE FOR DECORATIVE APPEALPLAN ON VACATING THE HOME (INCLUDING PETS) FOR ANY SHOWINGSHAVE IT FEELING "LIGHT, BRIGHT AND SMELLING RIGHT"