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CompellingF O R M O R E L E A D SS T E L L A R M E D I A M A R K E T I N G . C O M

IDEAL CLIENT & LEAD MAGNETWorksheetList five potential/idea clients. Dream big. ©Baby Got Bot, 20205 POTENTIAL CLIENTSCompany NameContact DetailsIndustryProblem you can solveWHO DO YOU SERVE?LEAD MAGNET TYPESWhat type of lead magnet would best solve the problem?Checklist Guide Book or Guide SheetCheat SheetEBookMini CourseWebinarCouponComplimentary CallFree Challenge

IDEAL CLIENT & LEAD MAGNETWorksheet©Baby Got Bot, 2020WHERE TO DISCOVER PROBLEMS Ideas for where you can discover problems you will besolvingFacebook GroupsYour Own Audienceanswerthepublic.comWhat you already haveIMPORTANT REMINDER:Whatever you are giving away needs to tie into what you do. Thismeans no free Starbucks cards unless you are Starbucks. The bestlead magnets solve problems. You need to be able to up-sell theminto more ways to solve that problem. Here is just a word to the wise, keep it simple. Or in the famouswords of many a marketing professor back in my college days KISSKeep It Simple Stupid. In other words don’t, overthink this. Thechecklist and one page guides tend to do far better than the whitepapers. Of course this is very much dependent on your ideal client.WORD TO THE WISE