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The tale of an independent healthcare marketresearch moderator and the voice behindriveting podcast storytelling.Pharma I Device I Healthcare I Hospitals I Culture Change Big Idea Tango, LLC ©2024Laura M. Nozicka
PassionateAbout Elevatingthe HealthcareExperienceMy background in healthcare, along with my personaland family experiences, has fueled my desire toimprove the healthcare system for both patients andhealthcare professionals. On a lighter note, I'm also a devoted listener of DoctorRadio on SiriusXM!That’s my grandma! Big Idea Tango, LLC ©2024
Becoming aSkilled ModeratorBig Idea Tango, LLC ©2024In the 2000s, a moderator sparked my journey into the worldof moderation. Fast forward to 2014 and 2016, I dove intomoderator training at Burke Institute. By 2016, I spread mymoderating wings and launched my very ownmoderating/facilitating venture. Flash forward to 2024, and voilà! I earned my stripes as aCertified LEGO® SERIOUS PLAY® facilitator and was trainedunder the Creative Problem Solving curriculum. Armed with aCorporate Communications Bachelor's and an MBA inMarketing from Dominican University, I passed down myknowledge of marketing strategy and branding as an adjunctprofessor at universities in the Chicago area.
A Moderator withUnique Experience inthe Healthcare Setting25+ years of experience working in healthcare alongsidephysicians, C-suite executives, clinical level leadership, patients,employees, and donors. My previous experience includes working for several Chicago-based companies in a marketing communications, brandstrategy, media and creative capacity. Here’s just a few:Health Systems/Integrated Delivery SystemsAdvocate HealthcareNorthShore University HealthSystemAdvent HealthVein Clinics of AmericaContinuum Clinical, focusing on clinical trial patientrecruitmentBig Idea Tango, LLC ©2024
My ModerationStyle My moderation style is conversational and geared towardsbuilding rapport quickly. I aim to foster a warm and invitingvibe that encourages genuine conversation and exploration,leading to insightful and even potential off-guidediscoveries.I also enjoy conducting ideation sessions to uncover the "bigideas" with your team, from the wildest concepts to the low-hanging fruit that can be implemented quickly.What I find most rewarding about market research isuncovering the genuine experiences of patients andhealthcare professionals. It's an honor to be entrusted withpersonal accounts of a health journey, and I strive to makeeach conversation honest and comfortable in a safe,judgement-free zone.Laura M. Nozicka , BioBig Idea Tango, LLC ©2024
HematologyHemophilia/Bleeding DisordersB-Cell LymphomaSubcutaneous T-Cell LymphomaAnemia Due to Chronic Kidney DiseaseOncologySubcutaneous T-Cell LymphomaB-Cell LymphomaHepatocellular Carcinoma (Liver)Advanced Prostate CancerRadiation-induced Hemorrhagic CystitisNovel Gene/Cellular Therapy/CAR-TNon-small Cell Lung CancerWomen’s Health/OncologyUterine Fibroids/EndometriosisFemale Catheters Design/PrototypingPost-menopausal HR+/HER2 Metastatic Breast CancerBreast RadiographyScreening/Diagnostic Mammography & BiopsyEndometrial CancerCardiology/Cardiothoracic/Vascular Polypill for Multi-IndicationsAngiographic CathetersPacemakerTherapeutic Area Expertise*Rare DiseasePulmonary FibrosisPrurigo NodularisADA-SCIDAlpha1 Antitrypsin DeficiencyFabry’s DiseaseMyelodysplastic SyndromesERT in Rare Disease Wilson’s DiseaseAlpha MannosidosisEGPA (Eosinophilic granulomatosis with polyangiitis)Iron Chelation for Sickle Cell/ThalassemiaAcromegalyAutoimmune/Dermatology/RheumatologyCrohn’s and Colitis Lupus SLE/Lupus NephritisGoutAtopic Dermatitis/EczemaPsoriasis – Injectables/BiologicsPapulo-pustular Rosacea Prurigo NodularisEndocrinology Type 2 Diabetes InjectablesTreatment Algorithm/ExplorationPain Management/InterventionalRadiologyVertebroplasty/ KyphoplastyCBD/Cannabis/Hemp for ChronicPainChronic Low Back PainInfectious DiseaseHIV/STDs and TestingSepsis (Device)OphthalmologyGlaucoma/ Lasik SurgeryDiabetic RetinopathyDry Eye/Meibomian GlandDysfunctionLeber’s Hereditary OpticNeuropathyNeurologyProdromal/ Mild to Moderate ADAgitation and Aggression Due toADSpinal Muscular AtrophyDyskinetic Cerebral PalsyMyasthenia GravisParkinson’s DiseaseDeep Brain StimulationDEVICE/MEDICAL SUPPLYIntra-operative Deviceto Detect Lymph NodeMetastases in RadicalProstatectomyDevice for Early SepsisDetectionDeep Brain Stimulation Breast RadiographyPacemakersRemote PatientMonitoringHANDS-ON PROTOTYPERESEARCHWound Care Anti-microbial Gelling FiberDressingsAngiographic CathetersFemale Catheters*Partial LIstBig Idea Tango, LLC ©2024
Keeping Marketingin Mind WhileConductingResearchAs a researcher, I approach all projects with a "marketinghat" mindset. My executive-level experience in marketing,brand strategy, public relations, sales and eventmanagement gives me a unique perspective onconducting qualitative research from both the client andagency/supplier side.Laura M. Nozicka , BioBig Idea Tango, LLC ©2024
Laura M. Nozicka , BioThe Desperate for a Diagnosis Podcast is available on YouTube and wherever you get your podcasts. Big Idea Tango, LLC ©2024The Desperate for aDiagnosis Podcast:Inspirational tales fromboth sides of the bedsidePassionate about healthcare advocacy andstorytelling, I launched The Desperate for a DiagnosisPodcast in May 2023. The podcast provides a safespace for patients to share their medical journeys andseek support. Guests recount their diagnosticchallenges, including parents seeking treatments fortheir children and individuals inspired by healthstruggles. Medical professionals also share insights onnavigating the healthcare system.
Big Idea Tango is my wild journey combiningmy love for shaking things up in marketresearch with my burning passion for dance! To me, dancing is a conversation between twopeople, and research is no different. It's a two-step exchange between a brand and itsaudience. As we shimmy and shake, we get toknow each other better and understand whatreally connects with the consumers. This groovyinsight helps my clients create innovativeproducts that foster an unbreakable bond withtheir audience.Are you ready to dance and explore newideas? Let's tango together!Let’sDance! Big Idea Tango, LLC ©2024What’s in a name? laura@bigideatango.com312-215-3354Subcontract Services:In-depth TDIsOnline Focus GroupsIn-facility IDIs andFocus GroupsDiscussion GuideDevelopmentAnalysis and ReportingIdeation SessionFacilitation StrategicBrainstorming
Dance Partner Reviews!! “Laura thinks deeply about what she’s hearing; shegenerously shares her perspective throughout the processand can shed light on trends and interesting nuances thatmight otherwise be missed. All her strengths paired with hergreat personality make her a valuable asset to any team.”Market Research Agency Project Manager “I couldn’t have had a better moderator for my project!Laura connected with every participant and made them feelcomfortable with sharing their story, which made forseamless and rewarding conversations. She was easy to workwith, adaptable, and brought additional knowledge to theproject which ultimately strengthened our work. I willdefinitely be using Laura on future projects!” Market Research Agency Associate Director of Research“A skilled moderator, Laura led the groups and did notlet the groups lead her. She handled delicate requestsand difficult participants respectfully and herpersonable demeanor put the group at ease, makingeasier for them to open up deeper on the emotionsand perceptions that were critical to our research.” Branding Agency VP“Laura’s warmth, active listening, and adaptabilitywere critical to gaining both a depth and breadth ofunderstanding in a challenging space. I was soimpressed with how she navigated the guide – herdeep understanding of our goals and the space wewere exploring allowed for flexible conversations thatstill hit on all our objectives.” Market Research Agency Strategic Planning Manager