Return to flip book view

Sustainable, natural home & personal care products made locally

Sustainable, natural home & personal care productsmade locally

We’re delivering a zero-kilometresolution with certified, natural formulas that everyone loves.Globalisation and environmental concerns mean people want greener alternatives.Incredible, locally made artisan homegoods

customers since launch2,132reach across 178 press features2.2mconversion rate on contacted leads38%market-leading product and company certifications 6average monthly revenue€4,000of women surveyed would buy our products90.71%Customers crave a natural alternative

To create incredible artisan home & personal care products locallyWe’re a social enterprise that’s improving manufacturing methods on household goods and building towards zero-kilometre sourcing and reduced delivery routes too. Our VisionWe believe that human beings are part of nature and must work in balance with it. And everything we do aligns with these values.

The ProblemGlobalisation is losing its lustre and domestic production is backBuyers want sustainable, locally made products that work great and retain jobs60% will pay more78% of consumers feel sustainability is importantCommunities need an influx of skilled jobs to combat automationPeople want handmade, natural artisan products6078The Need

Bulk refill options help to reduce packaging waste Our products are ideal for commercial and residential useWe’ll scale up with local hubs for zero-kilometre supplyHome and personal care products, optimised for the sustainable marketplaceOur products are certified eco, artisan and natural originThe Solution

Automation will cost 85m jobs by 2025The pandemic exposed fractures in global trade78% of buyers say a sustainable lifestyle is importantCountries like the USA and France are courting industry backNeighbourhoods need green businesses like ours

Local ingredients, made by local people, support communitiesEnvironmental (eco, natura, etc.) certified product brand helps corporate customers unlock eco grantsLess machinery and processing during production reduces costsUses essential oils and olive oils for a natural formula that people loveWe’re making homegoods sustainable and local againMoving to zero-kilometre production reduces carbon and helps the environment

Zero-kilometre supply for local ingredients and productionSlashing emissions on home & personal care productsBy moving to local hubs, we’re disrupting the market for good.A local presence means fewer delivery miles tooLess processing in our production methods further cuts CO2

Then we employ local people to create our artisanal products.Next, we ship to commercial and domestic buyers from central hubs.Finally, we cut marketing costs by nurturing buyers into advocates.It all starts with our zero-kilometre supply, reducing emissions.Sustainable sourcing Local productionRegional delivery Retention minded# 1 # 2 # 3 # 4Changing home & personal care products for goodIn just four steps, we’re delivering great green products.

They want eco-friendly products that work great, at a good price and in bulk.Hospitality & RetailWhile keeping costs low, they want to reduce waste without sacrificing quality.Selling to planet-loving businesses and DTCThey want to help people look great without harming the planet in the process.Improving customer choice with good value for money on a natural alternative.Keen to give pets access to the same high-quality and natural products as people.Animal CareHair & BeautyFitnessDistribution & DTC

First European distribution agreementLiquid soap formula developed & testedMarch 2023April 2021Sales team recruitment & soft launchSept2022Animal care line developed and in testJune 2023AENOR, CE & hypoallergenic certificationOctober 2022January 2023June 2021 July 2022October 2021New shampoo product releasedApril 2023ISO 9001, ISO 22716 & Andalucía certificationHair conditioner and lotion R&D and testingJuly 2023Cleaning product line developed and in testJuly 2023Four new natural products about to hit the market4Key Milestones Asia distribution agreement starting in October worth a minimum €400,000 annually

We've been using natural soaps for two months now. It's great that they also work for the body, hands etc. [...] you notice that it's a natural and handmade product, plus the aroma is supernatural.100% recommended. A luxury to have soaps of such high quality and, above all, so natural. In the end, the result reflects the care, process and raw material used for its preparation. I am delighted.I love the soap that they make there. The preparation is handmade, with natural products [...] olive oil that they buy in Andalusia, supporting companies in the area. The quality is excellent.Consumers love our natural, artisan productsKarina Salvachua via GoogleElena Caro via GoogleMaiesca 1 via Google

Two-thousand happy customers and counting2,100+Happy customers38%Close rate€4,000Average monthly revenuec1,000+Social & mailing list fans2.2mPress reach

A rapidly growing market opportunity$33.4bnTotal Addressable Market$9.9bnServiceable Addressable Market€11.42mShareof MarketNatural/organic cosmetics & personal care industry is expected to grow to $58.6bn in 2031The natural/organic skincare products market is set to grow to $20.4bn by 20300.13% market share by Year 5, resulting in 0.92 million product salesThe global natural organic cosmetics and personal care market is growing at a CAGR of 9.5%

924,998product sales€11.42mannual revenue by Year 5€12.34average annual revenue per productхRevenue via robust commercial & DTC sales=

Product DevelopmentTeamOperations1•Hire ops assistant•Hire digital marketing manager•Hire office manager 2•Develop & manufacture animal care •Purchase 100-litre emulsifier machine•Buy new cane containers 3•Production of hair line•Production of body lotion•Production of cleaning line •Hire junior designer•Hire legal assistant•Hire USA sales rep•Start US distribution4•Expand shampoo line •Hire EU sales rep •B-Corp certification•Halal certification 5•Launch PRO brand name 6•Build clean room 7•Rent distribution warehouse locally 8•Create product line variations 9•Scout Spain hub locations 10•R&D for US formulas•Cruelty-free certification•Vegan certification 11•Scout & setup US hubs 12•Form local US partnerships •ISO 14001 certification•Ecolabel certificationWithin 12 months we’ll have local hubs in the USA and EuropeMONTHS

€3,000,000#5year#2year#3year#4yearWe have a long-term plan for accelerated growth• Hubs in Spain• Hubs in USA• Hubs in UK• EU hubs• C & S America hubs• Hubs in Asia• Hubs in Marruecos• Hubs in Australia• ExitLaunch• Middle East hubs • South African hubs

A comprehensive blended marketing strategy for growthQ1Q2Q3Q4StrategicPillarsCommunication TacticsDevelop PR campaignsIncrease brand awareness through thought leadershipContinued sales outreachTargeted prospecting by sales teamScope and book trade shows and eventsCommission event stand and promotional videoEngage PPC agencyEngage social media agencyCreate and publish video content to YouTube (repurpose for social media)Begin blog content and content marketingEngage PR agencyReview PPC campaigns and adjust budget accordinglyAttend first trade show and instruct sales team to follow up on leadsBegin email marketing campaignReview social media campaignsPublish thought leadership content

Feature/Benefit Land of NatureDr BronnerL’OccitaneSonettBentley OrganicSaponificationArtisanal certification- - - -Natural certification- - - -Eco certification- - -Land of NatureWe’re the only triple threat in the natural home products market• Certified artisanal• Certified natural• Certified ecoWe have a unique position in the market:

José María Gessa RuanoR&D DirectorTalented pharma R&D specialist who has a career background developing and documenting new formulas. Ex Viokox, Laboratorios Maverick, Cosmewax.Gines Elias HernandezBusiness Development DirectorHighly experienced in developing business strategies for FMCG companies, especially major global brands. Ex Hexalco, Groupo SAMCA, Biotecnolog.We have a team of R&D, ops and business expertsRocío Torres González Operations and Quality Control DirectorExperienced operations specialist in the skincare sector, who keeps manufacturing running smoothly. Ex De RuyPerfumes.Inmaculada Esperanza Portillo RoelasProduction DirectorBackground working as a chemist in R&D roles and ensuring that production complies with all regulations. Ex Persan, Abengoa, AGQ Labs.Carlos Saiz-PerezCEOSerial investor in small businesses. Founded multiple businesses across the UK, USA, Spain and Mexico. Ex Brompton Bicycle, ownership of several businesses.Thomas Murray PayneChief Scientific OfficerScientific background in quality management and developing new products. Led on our ISO 9001 & 22716 accreditation. Ex PCR Biosystems, LGC Genomics.

Achieving €3.38m EBITDA by Year 5Year 1 Year 2 Year 3 Year 4 Year 5Revenue€0.28m €1.07m €2.82m €6.07m €11.42mCost of Sales€0.12m €0.44m €1.12m €2.36m €4.37mExpenditure€0.96m €1.49m €2.34m €3.12m €3.22mEBITDA(€0.80m) (€0.86m) (€0.64m) €0.59m €3.83mFundraising Series A30%EBITDA marginYear 5€12.34revenue per productYear 5 Month 38break-even62%gross marginYear 5 CACYear 5 €0.86

Trade sale after Year 5 at an estimated €50.18m (a 14.83x EBITDA multiple) delivering investors in this round a 3.21x return.Exit• Develop and launch new product lines• Start US distribution• Prepare for next round of investmentObjectivesPre-money valuationEquity stakeUse of fundsItem Cost PercentageCapital expenditure€0.01m 0.5%Direct costs€0.28m 14.0%Salaries€1.20m 60.0%Marketing €0.34m 17.0%Other€0.17m 8.5%RunwayRaising€2m

We’re passionate about our business and invite interested investors to get in touch to discuss our investment proposalCarlos Saiz-Perez