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AT LANC ME WE BELIEVE THAT is the most attractive form of OUR MISSION Make everyone more beautiful by making them happier WE ARE PROUD TO BE French Inclusive Innovative Caring Happiness Activists 4 5
about dr black scan to hear more MEET DR ANNIE BL ACK LANC ME S INTERNATIONAL SCIENTIFIC DIRECTOR DR ANNIE BLACK is a scientist with a Ph D in Cellular and Molecular Biology with a specialization in tissue engineering Her real passion and mission is to help transform scientific discoveries into innovative products and services As part of her experience having become an expert in scientific communication her ambition is to make complex subjects accessible and attractive for everyone to understand She has helped bring a unique way of understanding and learning about skincare and all its complexities in science and research to Lanc me and our clients 6 7
THIS IS HOW WE CARE OUR COMMITMENT TO THE ENVIRONMENT in which we help reduce our environmental footprint to protect biodiversity scan to learn more OUR COMMITMENT TO SOCIET Y where we fight inequalities towards women through education and promote literacy scholarship and mentoring for entrepreneurship for women around the world After providing mentoring and career services to ACT SO applicants year one of Lanc me partnership with the NAACP for Write Your Future culminated in the in the power of care and happiness And while it might mean different things to different people we all know how it feels So we will at lancome com WE BELIEVE donation of 400 000 in scholarships help by caring for what really matters to them Because care is in our very DNA We will care for the environment by protecting biodiversity for generations to come We will care for our customers by encouraging responsible consumption choices And we will care for all women by helping them write their own happier futures At Lanc me we believe the power of care can truly change the world and build a LOOK FOR THE MADE WITH CARE LOGO IN ALL YOUR ONLINE OFFLINE TRAINING MATERIALS TO SEE WHAT WE RE DOING TODAY happier more sustainable future for all So come and join the movement 8 9
COSET TE BRIDEWELL Rose Society Member LANC ME DAWN MCFALL Rose Society Member intro statement Ever feel like your brain is filled up with so much product knowledge it s tough to squeeze more in Lanc me intro statements make it easy A Lanc me intro statement is a soundbite that you ll use to start a conversation and entice clients to learn more about a product Do your best to commit them to memory Especially the bold words as they re most important Use them to grab a client s attention enhance your Lanc me storytelling and activate happiness LOOK FOR THE say this ICON IN ALL YOUR ONLINE OFFLINE TRAINING MATERIALS TO GET STARTED 10 11
the LANC ME client experience THIS IS HOW WE SERVE The Lanc me Client Experience is made up of 3 parts that build your relationships and your sales BUILD THE CONNECTION by 01 MARIA ROYBAL Lanc me Trainer SCAN TO LOG ON TO LANCOMELEARNING COM LEARN MORE ABOUT HOW WE SERVE Find it in the cole Lanc me course The Lanc me Brand How We Serve getting to know your client and their needs BUILD THE BASKET by offering 02 options sharing your expertise and closing the sale 03 by adding them to your clientele system and staying in touch BUILD THE RELATIONSHIP Happiness is at the heart of how we serve at Lanc me and it s what makes you a trusted friend and advisor to your clients 12 13
best of lanc me 5 minute service ABSOLUE SOFT CREAM MOISTURIZER LASH ID LE MASCARA 4 7 4 6 brightening revitalizing lifting fanned out volume scan to watch our ADVANCED G NIFIQUE FACE SERUM 4 8 LA VIE EST BELLE EAU DE PARFUM radiance boosting 4 7 bright iris warm vanilla new TEINT IDOLE ULTRA WEAR 24H LONGWEAR FOUNDATION THE LANC ME ICONICS ARE THE MOST SOUGHT AFTER RECOGNIZABLE RESULTS PROVEN PRODUCTS THAT DESERVE AN INTRODUCTION Look for this iconics icon designating an iconic product in your online offline training materials They are the ones clients will ask for the most so learn them first 14 4 6 full coverage natural matte finish R NERGIE LIFT MULTI ACTION ULTRA FACE CREAM SPF 30 4 6 lifting dark spot reducing 15
advanced A skin barrier strengthening serum for healthy radiant younger looking skin in 7 days R NERGIE LIFT MULTI ACTION ULTRA g nifique ADVANCED G NIFIQUE Watch learn from our behind the product videos A dark spot correcting lifting firming day cream with SPF 30 ABSOLUE SOFT CREAM A luxurious cream that visibly brightens firms and hydrates skin for up to absolue 24 hours soft cream I began using this serum three weeks ago I absolutely love this face cream It s so smooth and am amazed by the results My skin is and silky and also helps with evening the color softer firmer the fine lines have diminished of my skin It helps with dark spots and wrinkles my skin tone is more even less red and It leaves my skin looking refreshed and dewy irritated smoother and I could go on about Has SPF in it so the sun doesn t do any more the amazing results I have had since adding damage I would recommend this product this serum to my skincare routine It s super good Anonymous Sweetpea 1 16 4 6 OVER 2000 REVIEWS I ve been using different products multi action ultra 4 6 OVER 2500 REVIEWS r nergie lift 4 8 OVER 4000 REVIEWS some are high end and never had this amazing result After just less than a week I can feel the smoothness of my face I struggle with dryness all year long and this one is may be the only one that works without feeling overly greasy JingC 17
teint LASH ID LE TEINT IDOLE ULTRA WEAR Our thinnest breathable full coverage foundation for a flawless matte finish LA VIE EST BELLE EAU DE PARFUM A lash extension effect A sweet floral fragrance mascara that lifts and with notes of bright iris lengthens for clean fanned out volume lash idole new Watch learn from our behind the product videos spun sugar and vanilla id le la vie 4 7 OVER 20 000 REVIEWS 4 7 OVER 10 000 REVIEWS Once you find the right shade I absolutely LOVE this mascara I ve it s like finding the golden ring tried so many high end mascaras have tried to copy it but none have made Perfection And there are so many and rarely do I love them upon first it Everytime I wear it everyone I pass by or La Vie est Belle by Lanc me is unique Many shades you will find one Thank you application With this one it was love at am with compliments how I smell Very Sexy Lanc me Merci first sight It gave me long wispy lashes Elegant and a true Head turning Fragrance that that were curled stays the whole day AshHof Sammram23 18 est belle 4 6 OVER 15 000 REVIEWS Giraffe1959 19
new CLARIFIQUE PRO SOLUTION BRIGHTEN LIKE A PRO A brightening serum that refines texture brightens dark spots and post acne marks tightens pores new ID LE LINER launches 4 NEW COLORS An ultra precise liquid waterproof eyeliner with 24H wear that delivers looks from natural to bold now in color new TEINT IDOLE ULTRA WEAR 24H LONGWEAR FOUNDATION 50 NEW SHADES Our thinnest breathable fullcoverage foundation for a flawless matte finish DISCOVER EACH PRODUCT S INTRO STATEMENT FOR A QUICK CONVERSATION STARTER 20 21
behind the product info scan to learn KEY INGREDIENTS clarifique pro solution 10 PHA Strong yet gentle exfoliating polyhydroxy acid helps visibly resurface skin increase skin moisture for plumpness and glow A form of Vitamin B3 known to help fight dark spots even the skin tone and soothe skin 1 0 FL OZ 85 BEECH BUD EXTRACT Skin tone evenness improved by 28 2 Brightness improved by 15 3 Post acne marks reduced by 29 7 Dark spots reduced by 20 3 Pores reduced by 18 7 CONSUMER SELF ASSESSMENT RESULTS2 96 agree skin texture looks more refined 92 agree skin looks brighter 89 agree pores look tightened 84 agree dark spots discoloration are visibly reduced CLARIFIQUE ESSENCE Polishes resurfaces Nourishes skin with hydration NIACINAMIDE A brightening serum that refines texture brightens dark spots post acne marks and tightens pores CLINICALLY TESTED RESULTS1 THE DIFFERENCE Derived from the Beech tree known for its natural renewal properties to help hydrate and resurface the skin Enhances products you apply afterward like a primer for your skin CLARIFIQUE SERUM Evens skin tone texture Brightens dark spots post acne marks Reduces pores HOW TO USE Apply on clean skin after toner or face essence morning and night FOLLOW THESE STEPS Simply twist the cap open push down on the top silver button to dispense onto your fingertips and apply to your face avoiding the eye contour 1 Cleanser 4 Serum 2 Toner 5 Eye Cream 3 Essence 6 Moisturizer SPF for Day Follow with your usual skincare routine SPF is a must for AM Suitable for all skin tones and types including sensitive acne prone skin You can omit products or add products according to your preferred daily routine INSPIRED by professional derm SELF LOADING DROPPER TEXTURE Delivers a precise amount of serum via a syringe like dropper Water thin transparent solution Water Peel procedures an express non invasive resurfacing treatment that originated in Korea to provide a dewy glow or glass like skin SCAN TO LEARN MORE Organic and sustainably cultivated French beech bud extract No cellophane on packaging to respect the environment 22 23
create a skincare experience updated COUNTER TOOLS skincare finder rx pad consultation guide LINK WITH Expanding our serum options doesn t have to be overwhelming Use your flipbook with your client to dive in a little deeper to find out which serum is right for them SKINCARE FINDER GET TO KNOW YOU EYE MAKEUP REMOVER BI FACIL Double Action Waterproof Eye Makeup Remover with 50 lipids 50 water SKIN CONCERNS 01 WHAT ARE YOUR SKIN CONCERNS Breakouts Dark Spots Dryness Dullness Fine Lines Loss of Elasticity Loss of Firmness Pores Uneven Tone Wrinkles CLEANSE Cleansing micellar water with rose extract 02 WHAT ARE YOUR EYE AREA CONCERNS Dark Circles Dryness Fine Lines Puffiness Wrinkles TONE ALL SKIN TYPES EAU MICELLAIRE DOUCEUR serum discovery flipbook ALL SKIN TYPES ABSOLUE CLEANSER Hydrating oil in gel cleanser with Grand Rose Extracts rose oil TONIQUE DOUCEUR ABSOLUE ROSE 80 Softening alcohol free hydrating toner with distilled rose water Brightening refining toner with 80 rose extracts hyaluronic salicylic acids DAILY ROUTINE Makeup Remover Cleanse NORMAL COMBINATION SKIN NORMAL COMBINATION SKIN Tone CR ME RADIANCE MOUSSE CLAT TONIQUE RADIANCE Gentle creamy foam cleanser with rose lotus flower extracts Gentle airy foam cleanser with pineapple papaya extract Clarifying refining toner with rose lotus flower extracts Serum s AM PM Day Moisturizer Night Moisturizer 03 DRY SKIN DRY SKIN WHAT IS YOUR SKIN TYPE LAIT GALAT E CONFORT CR ME MOUSSE CONFORT Oily skin shines all over Dry skin feels tight all over Normal or Combination skin shines on the T zone feels tight on the cheeks or has no particular problems Comforting milky cream cleanser with honey sweet almond oil Comforting creamy foam cleanser with rosehip oil rose extract 04 WHAT IS YOUR DAILY SKINCARE ROUTINE 05 IS THERE ANYTHING ELSE I SHOULD KNOW ABOUT YOUR SKIN Eye Care TONIQUE CONFORT Rehydrating comforting toner with hyaluronic acid acacia honey sweet almond oil WEEKLY ROUTINE PREP EXFOLIATE CHEMICAL EXFOLIATION SPF Prep Mask Exfoliate Other PHYSICAL EXFOLIATION CLARIFIQUE ROSE SUGAR SCRUB Exfoliating hydrating essence with glycolic salicylic acids organic beech bud extract grapeseed sunflower seed oils Gentle exfoliating scrub with sugar grains rose water MASK SHEET MASK ADVANCED G NIFIQUE HYDROGEL MELTING MASK Serum infused mask for instant radiance with bifidus prebiotic extract RINSE OFF MASK R NERGIE LIFT MULTI ACTION ULTRA MASK Rapidly firming cream mask with linseed extract ROSE SORBET CRYO MASK Pore tightening smoothing cooling mask with salicylic acid rose water IDENTIFY THE PERFECT PRODUCT PARTNERS BEAUTY TECH skin screen advanced skin analysis This advanced face eye analysis is perfect for the skin enthusiast who wants to zoom in on their skin goals in stunning detail 12 skin parameters analyzed including pores texture spots and more youth finder targeted skin anaylisis A quick precise skin sensor pen scans skin texture pores and much more This targeted analysis reveals skin s potential in an instant to find the right solutions Perfect for the new skincare client 24 LINK Apply Clarifique Dual Essence before your serum for even more brightening and skin smoothing benefits CROSS Teint Idole Ultra Wear Foundation is the perfect partner for a perfected complexion 25
product teint idole ultra wear KEY INGREDIENTS HYALURONIC ACID PREBIOTICS MORINGA ULTRAMARINE BLUE PIGMENT IN INTENSITY 5 Our thinnest breathable full coverage liquid foundation that becomes one with your skin for a flawless matte finish NEW GREEN PIGMENT VITAMIN E Resulting in shades that are not too yellow orange or ashy Shades 230 350 400 behind the 1 0 FL OZ 57 BEFORE AFTER 50 SHADES 5 INTENSITIES fair light medium medium deep deep teint idole in action THE POWER OF TEINT ID OLE ULTR A WE AR Breathability longwear powered by Advanced Airwear Technology Ultramarine blue pigment in Intensity 5 perfects deeper shades Green pigment in 3 shades in Intensity 2 3 and 4 for olive skin tones Infused with skincare ingredients Oil free waterproof SPF 15 Sweat humidity and transfer resistant 9 10 found their shade in a consumer study TEXTURE A bouncy and weight less creamy smooth liquid that blends right into the skin IMPROVED FORMUL A 24H Wear Breathable Full Coverage Natural Matte Finish Ultramarine Blue Pigment Oil Free Transfer resistant 26 Thinnest Breathable Undetectable Full Coverage Green Pigment Skincare Infused Powered by AirwearTM Technology HOW TO APPLY FINGERS For a lighter application and barelythere makeup look DAMP SPONGE For a medium to full coverage application and to add moisture for more of a dewy makeup look BRUSH For maximum coverage use a flat foundation brush like 01 or use a stippling technique with brush 02 Pack is made with 25 PCR glass 27
find your new Shade DO YOU KNOW YOUR CURRENT TEINT IDOLE ULTRA WEAR SHADE This easy conversion chart will help you identify your best match and perfect match based on your current Teint Idole Ultra Wear shade Your perfect match is the exact same shade as your current Teint Idole Ultra Wear Your best match is the closest shade to it in the new range YOUR OLD SHADE 200S 300S 400S 500S OLD NEW OLD NEW OLD NEW OLD NEW OLD NEW 085N 110C 210N 105W 300W 335W 410W 400W 500W 455W 090N 120N 215N 215C 310C 320C 415W 415W 510C 510N 095W 100W 220C 305N 320W 335W 418C 430C 520W 515W 100N 115C 230W 250W 330N 320C 420N 420W 530C 500C 110C 130C 250W 235N 335C 315C 425W 420W 540W 525W 130N 215C 260N 310N 340N 330N 430C 435C 550C 540C 140N 205C 270W 250W 350C 315C 435W 415W 552C 535N 160W 220C 280W 240W 360N 355N 450N 410N 555C 540C 190W 235N 370W 300N 455C 435C 560C 540C 380W 340W 460W 450W 390C 320C 465C 440N 470C 455W 495W 515W YOUR NEW MATCH Click the QR code to uncover your NEW Teint Idole Ultra Wear shade You ll also get your Care Glow and All Over Concealer shade All you need to do is enter the 3 digits of your original Teint Idole Ultra Wear shade 28 100S 100S 29
create a shade matching experience UPDATED COUNTER TOOLS for easy shade matchng Foundation Finder Teint Idole Ultra Wear Fan Tool FOUNDATION FINDER YOUR PERFECT SHADE YOUR PERFECT COVERAGE YOUR FLAWLESS FINISH 01 What foundation do you CURRENTLY WEAR 02 What DO YOU LIKE about it TEINT IDOLE ULTRA WEAR 03 TEINT IDOLE ULTRA WEAR CARE GLOW Up to 24h longwear 24h healthy glow What would you LIKE TO CHANGE about it LINK WITH TEINT IDOLE ULTRA STICK DUAL FINISH R NERGIE LIFT MAKEUP SKIN FEELS GOOD Portable ultra versatile Foundation powder Lifting hydrating Hydrating skin tint COVERAGE Full Medium Buildable Full Sheer to Full Medium to Full FINISH Matte Natural Glow Velvet Matte Soft Matte Radiant SHADES 50 Shades 30 Shades 22 Shades 35 Shades 25 Shades RESULTS Oil free Fragrance free Transfer resistant Breathable Serum infused Transfer resistant Longwear Oil free Fragrance free Transfer free Longwear Multi tasking Foundation Powder in One Up to 12H Lifting Oil free Paraben free Antioxidant Protection SPF SPF 15 SPF 27 N A N A SPF 27 SPF 23 090 Porcelaine I Neutral 1 INTENSITY 100 Warm 105 Warm 110 Cool 115 Cool 120 Neutral 125 Warm 130 Cool 135 Neutral 105 Warm 110 Cool 115 Cool 120 Neutral 125 Warm 110 Ivoire Cool 140 Ivoire Neutral 100 Porcelaine D licate I Cool Light Natural Radiant 90 Ivoire Neutral 95 Ivoire Warm 110 Ivoire Cool 15 Shades 01 Nude Vanilla Neutral 009 Light Neutral Neutral 010 Cool Porcelaine Cool 120 Ivoire Neutral 130 Porcelaine d Ivoire I Neutral 140 Ivoire Warm 150 Ivoire Warm 140 Porcelaine 20 Cool 160 Ivoire Warm INTENSITY INTENSITY INTENSITY INTENSITY 2 3 4 5 200 Neutral 205 Cool 215 Cool 220 Cool 225 Cool 230 Warm 235 Neutral 240 Warm 245 Cool 250 Warm 300 Neutral 305 Neutral 310 Neutral 320 Cool 325 Cool 330 Neutral 335 Warm 340 Warm 345 Neutral 350 Neutral 355 Neutral 400 Warm 405 Warm 410 Neutral 415 Warm 420 Warm 425 Cool 430 Cool 435 Cool 440 Neutral 445 Neutral 450 Warm 455 Warm 500 Cool 505 Neutral 510 Neutral 515 Warm 520 Warm 525 Warm 530 Warm 535 Neutral 540 Cool 210 Buff Neutral 205 Neutrale II Warm 210 Clair II Neutral 210 Buff Neutral 02 Natural Blond Cool 015 Neutral Neutral 220 Buff Cool 220 Buff II Cool 220 Buff Cool 025 Soft Beige Warm 230 Buff Warm 230 Ecru II Warm 230 Porcelaine 40 Cool 240 Rose Clair II Neutral 240 Clair 10 Cool 250 Bisque Warm 255 Clair 20 Neutral Cool 260 Bisque Neutral 310 Bisque II Cool 315 Wheat II Warm 320 Amande III Neutral 310 Clair 30 Cool 220 Cool 230 Warm 240 Warm 245 Cool 250 Bisque Warm 260 Bisque Neutral 305 Neutral 310 Neutral 320 Cool 325 Cool 330 Neutral 335 Warm 310 Bisque Cool 320 Bisque Warm 330 Bisque Neutral 350 Bisque Cool 360 Bisque Neutral 355 Neutral 340 Nu III Neutral 345 Sand III Neutral 350 Bisque Warm 355 Bisque Cool 360 Honey III Warm 370 Bisque Cool 03 Cream Beige Cool 320 Clair 25 Warm 330 Bisque Neutral 340 Clair 35 Neutral 035 Fresh Almond Warm 350 Dor 10 Neutral Warm 360 Dor 20 Warm 370 Dor 25 Warm 400 Warm 410 Bisque Warm 410 Bisque Warm 410 Bisque Warm 420 Bisque Neutral 420 Bisque Neutral 420 Bisque Neutral 430 Bisque Warm 440 Bisque Cool 450 Su de Neutral 430 Dor 30 Warm 450 Su de Neutral 460 Su de Warm 470 Su de Cool 460 Su de Cool 500 Su de Warm 500 Su de Warm 500 Su de Warm 510 Su de Cool 510 Su de Cool 04 Golden Sand Neutral 405 Warm 45 Warm Warm 420 Warm 425 Cool 430 Cool 445 Neutral 450 Warm 455 Warm 505 Neutral 510 Neutral 515 Warm 520 Warm 530 Warm 460 Su de Warm Teint Idole Ultra Wear All Over Concealer Fan Tool To achieve a flawless complexion foundation concealer go hand in hand Our iconic foundation has a NEW addition to the family IDENTIFY THE PERFECT CLIENT PRODUCT PARTNERS Teint Idole Ultra Wear is perfect for a client who wants full coverage and who prefers a natural matte finish 05 Radiant Tan Neutral 013 Cool Cool 08 Sweet Honey Neutral 520 Su de Warm 012 Sunny Amber Warm 530 Su de Cool 016 Real Su de Cool 540 Cool 540 Su de Warm 550 Su de Cool 550 Su de Cool 555 Su de Neutral 560 Su de Cool LINK BEAUTY TECH Teint Idole Ultra Wear All Over Concealer is the perfect partner for a perfected complexion premium experience shade finder Perfect match and 2 additional shade options in under 5 minutes For a client who prefers a full touch experience and loves the idea of technology narrowing down the shades for them based on their skin tone undertone and Shade Finder s algorithm 30 CROSS Advanced G nifique for added radiance and care 31
id le liner in action HOW TO USE Step One Give the product a good shake to make sure tip is fully saturated id le liner An ultra precise liquid waterproof eyeliner with 24H wear that delivers looks from natural to bold now in color Emerald Green Aegean Blue Syrup Brown PACKAGING Slim ergonomic packaging makes it easy to hold and control your liner look even for beginners GRAPHIC EYES Accentuates CAT EYES Lifts Creates SIREN EYES Elongates Eye Opening Effect Syrup Brown Defines Eyes Aegean Blue 1 Draw wing at outer eye corner 2 Glide back to mid lash line 3 Stamp along lash line to thicken complete 4 NEW MATTE SHADES Step Three For a thin line use light pressure for a thick line apply more pressure THREE WAYS TO WEAR COLORED EYELINER FOR A STATEMENT LOOK 1 23 00 0 27 FL OZ Step Two Plan your look Eye Shape Adds Boldness Shadow Grey Aegean Blue 2 1 Draw wing at outer eye corner 2 Glide back to complete lash line 3 Overline tear duct create mini triangle at lower lashline 3 1 Draw wing at outer eye corner 2 Glide back to mid lash line 3 Stamp along lash line to thicken 4 Float eyeliner just above eyelid mirroring the same shape as your eye Shadow Grey IDENTIFY THE PERFECT PRODUCT PARTNERS NO SMUDGING FLAKING OR FADING LINK Lash Id le Mascara is the perfect partner to complete your look 32 PRECISION CROSS Ultra precise flexible felt tip has bend when you need it Cils Booster Revitalizing Lash Serum to condition protect and revitalize lashes while you sleep 33
Your online eLearning when you want it where you want it how you want it LANCOMETRAINING COM Your Virtual Seminar Registration and LIVE Stream viewing platform Don t worry if you miss the live it s also on demand here register for your next seminar join here scan to LANCOMELEARNING COM COLE LANC ME LIVE scan to New Beauty Advisor virtual seminar PASSPORT TO PARIS Seasonal live seminars BEAUTY BYTES Snack size lessons build your knowledge EXPERT SERIES Take a deep dive in Skincare Fragrance and Makeup to elevate your expertise ICONICS ON DEMAND TRENDING VIDEOS Learn how to sell Lanc me s most sought after recognizable and results proven top sellers Watch Learn from the pros LANC ME ON DEMAND On demand video library to build your skills DIGITAL COLE LANC ME New Beauty Advisor onboarding courses THE ROSE SOCIETY Top performer community forum with access to elevated training exclusive events and more Ask your Sales Training Executive how you can gain access to this elite group LANC ME LEADERBOARD Boost your competitive spirit BEAUTY ADVISOR LEARNING PATHS NEW BEAUTY ADVISORS BRAV REWARDS RECOGNITION Learn earn rewards recognize your peers 34 ALL BEAUTY ADVISORS WANT TO BECOME A BEAUTY EXPERT LANCOMELEARNING COM LANCOMELEARNING COM LANCOMELEARNING COM Digital cole Lanc me Pre Work Beauty Bytes Pre Work Beauty Bytes LANCOMETRAINING COM LANCOMETRAINING COM LANCOMETRAINING COM cole Live Seminar Passport to Paris Live Seminar Expert Series Live Seminar LANCOMELEARNING COM LANCOMELEARNING COM LANCOMELEARNING COM Digital Certification Post Seminar Quiz Digital Certification 35
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