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Spotlight is the ultimate fashion connector designed to join together small independent brands microinfluencers The platforms main advantage is that it has been made to always develop increase new born influencer faces brands Living in such fast paced environment small independent boutiques do not have the resources to hire well known personas which would serve as the main face for their marketing campaigns What Spotlight can assure is that no matter of Instagram follower numbers the engagement rates are the most important thing when looking for the right influencer match to advertise your brand Micro influencers can have the same effect over their audience due to their engagement Therefore they are perfect for advertising relationships Another key point is that Spotlight helps with finding the right influencer for your brand The one that fits the image and the ethos of the business 1 The main advantage the platform brings to the influencers is that it introduces new land of opportunities for them They become part of Spotlight s data which assures their connections growth The difference between Spotlight and other platforms as such is that We allow the influencer to connect to the brand as well as the brand to the influencer We also push forward any thoughts we have about possible business relationships and right image matches SPOTLIGHT

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The platform is going to function in the following matter firstly each member will have to fill in a become a member sheet Afterwards the Spotlight team will go through the information given and will decide whether the influencer meets the right expectations Spotlight will then send out the person s log in and the induvial will be able to create their profile The membership for an influencer will be 45 per month with offers of discount codes after the first year of use The possibilities this would reveal for each member are as such Unlimited brand connections Visible in the system when brands search for their attributes Due to the fact that Spotlight would use an algorithm based search system which would display the match between the brand and the face through a percentage when an influencer profile has been established brand pages would be automatically notified if they had previously made a search which matches the characteristics of the new found influencer profile It is possible that in some occasions when brands are searching for a new face many of their provided characteristics would match a selection of influencer profiles Therefore there would be a payed option which would boost influencer profiles when being searched by brands in order to appear higher on the match positioning 5 SPOTLIGHT

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The work mechanism for the brand users of the platform would be very similar to the influencers one Each brand will have to go through a become a member sheet and will have to get approved by Spotlight The difference is that brands monthly fee will be 75 with discount codes after the first year a half of use Businesses would benefit from the factors named below As the platform grows so would the influencer choice spectrum for the brands When searching for the right face the brands would have the option to filter through different physical traits Due to the fact that the platform uses a percentage match system Spotlight would be able to propose the best candidates for future business collaborations All year round up to date information about other brands collaborations competitor analysis The platform is going to use a ranking system based on the activity of the brands which is going to be presented to both influencer brand profiles In this way brands are going to receive more coverage inside the platform therefore making them more appealing to customers on both ends The three major positives for brands using the platform are the following Time efficiency Cut price Uniqueness 100 real influencer data base with 100 engagement rates through followers SPOTLIGHT

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MODELS sukaevelyn wedanceal0ne MAKEUP goghoff PHOTOGRAPHER nttoleva asiakaisia LOOKBOOK 18

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