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THE KING NEEDS YOUThe king fumbles with setting up the camera. He is in a dark room and his headis out of the shot. It is anonymous enough to fly under the radar but he isrecognizable in the dark despite his iconic head not being in the frame.Because the king is knowingly mute, he will be communicating with his audiencethrough written placards. This contrasts the overtly-loud ads one wouldencounter on TV and social media, already evoking a creepy tension.He nervously orders his placards, flipping the first one to the camera[King’s first placard]I need your help[King’s second placard]I don’t have much time before this message will be destroyed[King’s third placard]Take care of the crown[King’s fourth placard]burgerking.co.uk/kingforaday