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Message Lexinet© iStockphoto.com/andresr• Lead Nurturing Strategies Bump Sales FiguresWhite Space Enhances Design and Improves CommunicationLooks Good On PaperUse Marketing Personas to Rene Messages and Connect With Real Customers• Marketers Believe Personalized Experiences Improve Business• Consumers Unsubscribe When They Receive Too Many EmailsReading Print Promotes Deeper Focus and Comprehension

1. VISUAL CLARITY White space helps to create a sense of balance and organization. By providing breathing room around elements, white space prevents the design from feeling cluttered and overwhelming. Take a look at Apple’s website. Notice how the generous use of white space helps to highlight the products and make the overall design feel clean and modern. Whether you are designing for print or digital, Apple’s website exemplies the power white space oers. 2. READABILITY White space can signicantly impact the readability of text. Adequate spacing between lines and paragraphs improves legibility and makes it easier for readers to follow along. Similarly, generous margins around text blocks can prevent the text from feeling cramped. White space can also enhance readability. 3. COMPREHENSION White space can improve comprehension by guiding the viewer’s eye through the design. For example, Nike’s advertising and branding often feature bold, impactful imagery with minimalist text and design elements. Nike’s print ads, for example, often use white space to draw attention to the product or key message, while also creating a sense of elegance and sophistication.© iStockphoto.com/ karandaev (clouds), DrPas, (feathers), ddukang, limeart (icons)hite space, often referred to as negative space, is the empty space between and around elements of a design. While it may seem counterintuitive to leave parts of a design blank, white space plays a crucial role in making a design visually appealing and eective. Here are ve ways that white space does just that. 2 Lexinet Corporation • 800.767.1577 • lexinetcorporation.comLIGHTEN UPWhite space enhances design and improves communication.

4. EMPHASIS AND FOCUS White space can be used to emphasize key elements of a design. By surrounding important elements with white space, designers can draw attention to them and make them stand out. This ensures that the viewer’s attention is focused where it matters most.5. AESTHETIC APPEAL Beyond its functional benets, white space can enhance the aesthetic appeal of a design. Well-balanced designs that make eective use of white space are often perceived as more elegant, sophisticated, and professional.makes it easier for readers to follow along. Similarly, generous margins around text blocks can prevent the text from feeling cramped. White space can also enhance readability. 3. COMPREHENSION White space can improve comprehension by guiding the viewer’s eye through the design. For example, Nike’s advertising and branding often feature bold, impactful imagery with minimalist text and design elements. Nike’s print ads, for example, often use white space to draw attention to the product or key message, while also creating a sense of elegance and sophistication.© iStockphoto.com/ karandaev (clouds), DrPas, (feathers), ddukang, limeart (icons)THE BENEFITS OF BREATHING ROOMWhite space is a powerful design element that should not be overlooked. By strategically incorporating white space into your designs, you can improve visual clarity, readability, comprehension, emphasis, and overall aesthetic appeal. Whether you’re designing a website, a brochure, or a poster, remember that sometimes less is more!70% of marketers believe personalized experiences drive sales and repeat business.Source: HubSpotGetting PersonalSource: Oracle© iStockphoto.com/bsd studio© iStockphoto.com/bsd studio3Feed Your LeadsSales increase 20% when companies implement lead nurturing strategies.LIGHTEN UP

4 Lexinet Corporation • 800.767.1577 • lexinetcorporation.comGreat marketing boils down to relevance—creating content that buyers can relate to. That’s easier said than done. Even shoppers with similar demographic characteristics can have very dierent values and purchasing motivations. One of the ways to navigate this challenge is to create buyer personas. A buyer persona is a semi-ctional representation of your ideal customer based on market research and analysis of your own customer data. For example, you might be a company that sells outdoor gear. One of your buyer personas could be “Adventure Seeker Alex.” In this persona, “Alex” is a 30-year-old male who loves hiking, camping, and exploring the great outdoors. He works as a software engineer and enjoys spending his weekends in nature. Alex is interested in high-quality, durable gear that can withstand rugged outdoor conditions. By creating a persona like Adventure Seeker Alex, you can tailor your marketing messages and product oerings to resonate with customers like him: “Cheap Skis? Not Cool! Opt for Top-Quality Gear and Own the Slopes!”Work BackwardsBut how do you create these personas? Start with basic market research. Say you conduct a survey of consumers who have purchased outdoor gear. Start with basic demographic questions, including age, gender, household income, and Marketing personas can help tailor messages and product oerings to connect with consumers.HumanConnections

5profession. Then ask questions related to their outdoor activities. • Are they adrenaline junkies? Or do they prefer more serene sports like canoeing? • Do they see outdoor sports as a luxury? Or is it an activity they plan their lives around? • How much do they spend on these activities? Do they buy the best equipment? Or is functional and economical good enough? From here, work backwards. Who are the people who are adrenaline junkies and feel high-end equipment is worth the money? Look for commonalities such as similar demographics, occupations, and lifestyles. This is how you end up with Adventure Seeker Alex. If you want to sell entry-level equipment or budget-conscious products, you can go through a similar process for Curious Novice Sally or Practical Adventurer Sam. Once you create personas that match up with the desired products, you can create marketing campaigns around them. How would you speak to Adventurer Alex? Novice Sally? Or Practical Sam? Use these narratives and marketing copy for each persona to reach out to segments of your target audience whose proles match these personas. So be more human in your marketing. Create personas! This way, you can stop marketing data and start marketing to people.© iStockphoto.com/choochart choochaikupt (hiking), MaxTopchij, Dougberry, ArtistGNDphotography, m-imagephotography (insets)HumanConnections

In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, and print advertising is often overlooked. However, research has consistently highlighted the unique benets of reading on paper compared to reading on screens.ne study comparing digital and print reading habits found that reading from a screen is characterized by browsing and scanning, keyword spotting, and declining sustained attention. In contrast, reading in print is a more focused activity. The study reported that over 90% of subjects concentrated best when reading in print. More than 80% would prefer print for studying and pleasure.“When we touch something, information about its texture, shape, pressure, and weight is sent to our brains in just a fraction of a second,” notes Dr. Andy Meyers, the author of the paper “Attention, Memory, and Emotion: What Makes Print So Powerful,” which cited the study. “These signals trigger interconnected neural networks, intertwining touch with emotion by activating unconscious memories and feelings.” Dr. Meyers notes that these characteristics play into what we know about brand marketing and the three basic things brand marketing needs to be eective: • Capturing attention• Stimulating the emotions• Inuencing and impacting our memoriesPrint does all three. Promoting Deep, Focused ReadingOne of the reasons print media is so eective in these areas is its ability to promote deep, focused reading. Unlike screens, which oer a platter of distraction with notications and interactive elements, print allows readers to fully immerse themselves in the content without interruptions. This immersive experience can lead not only to deeper emotional connections, but to better comprehension and retention of information.Print media also oers a tactile and tangible experience lacking in digital formats. Feeling the weight of a book or magazine, combined with the physical act of turning pages and soaking in visual cues such as the location of information on a page, can enhance the reading experience and create a stronger connection to the content. Spatial awareness of the location of information on a page helps with content recall. 6 Lexinet Corporation • 800.767.1577 • lexinetcorporation.comWhy reading on paper still mattersReading Print Produces Results!

7© iStockphoto.com/CarlosDavid (reading), PeopleImages, ltolgart (insets)Despite the convenience and accessibility of digital media, there is a reason that print still holds a special place in our hearts and minds. Whether it’s for study, leisure, or shopping, print media oers a unique and valuable experience that cannot be replicated by screens. So when you are planning your next marketing campaign, don’t forget about print.

99Copyright © 2024 GRC INC8 Lexinet Corporation • 800.767.1577 • lexinetcorporation.comWelcome to the latest issue of 1:1 Messenger. is newsletter is designed to provide you with information that will keep your 1:1 print campaigns cutting-edge and protable. Learn how one outdoor retailer created marketing personas to rene their message and match products to consumers.Emailed Out34% of consumers unsubscribe from brands that send too many email messages. © iStockphoto.com/ultramarinfotoSource: Optimove© iStockphoto.com/Алексей Белозерский© iStockphoto.com/Ljupco701 N Union St. Council Grove, KS 66846LexinetFor the latest industry tips, connect with Lexinet Corporation on our social accounts: Let’s talk and come up with a high-impactmarketing plan!Do you know someone that could benet from our services?Help us by sharing information about Lexinet with your business network, friends and family.Please contact us at:800.767.1577