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Brand Guidelines

MissionEmpowering every student to succeed.

VisionTo be the best school district in the state of Michigan.

Core ValuesThe Wildcat WayTrustHonestyEmpathyIntegrityRespectResponsibilityIt’s who we are. Character is at the core of our identity. In addition to award-winning programs and academics, we infuse the character traits of the Wildcat Way in everything we do.

VoiceOur archetypeWho are we? What do we sound like? What’s our personality?While we are more than a caricature, The Everyday Hero archetype helps shapes our identity and outward expression.Core Motivation: Self-improvement and growth through effort and experience, while staying grounded in our community.Values: Determination, humility, teamwork, personal growth, and shared achievement.Messaging Style: “Together, we discover the hero within each of us.”Inspiring yet approachable: Motivates students to strive for success, but without the pressure of being “exceptional” in every way.Team-oriented: Encourages collaborative learning and leadership, recognizing that achievements are often the result of group effort.Growth through challenges: Promotes resilience and continuous improvement, which aligns with schools’ goals of nurturing well-rounded individuals.The Everyday Hero represents people on a journey of personal development while maintaining strong connections with others. It suggests that success is not achieved alone but through the support of a community and the willingness to step out of one’s comfort zone.“We believe every student has the potential to be a leader through hard work and teamwork.”“Growth is a journey we take together.”This archetype conveys the message that everyone has a hero within them, but they don’t need to be perfect—just committed to learning and growing.The Everyday Hero

VoiceIn practiceThe duality of a wildcatFunctionalFunctional is “ofcial” — or better said, it’s helpful, it’s simple and concise and is used when the district needs to message anything serious or ofcial. It’s goal is always to convey the right information in the most effective way possible.ExpressiveExpressive is our opportunity to show off our personality. In the right spaces we tell passionate and engaging stories about our students and success at JPS. It’s goal is to engage audiences in spaces that they are in, such as social media channels.Functional vs. Expressive

LogoWildcat HeadIn high-awareness situations, we lead with the Wildcat Head. There is power in simplicity and strength in recognition.

LogoWordmarkThe Wordmark is the base of our brand. It serves as the foundation and embodies the strength and pride of our school district. While we prefer to lead with the Wildcat Head, we utilize the Wordmark on ofcial documents and any time we need to ensure brand recognition in low-awareness situations.

LogoClear spaceBreathe in... breath out. We always give our logos room to breathe. The clear space around the Wildcat Head is the width of it’s nose. The clear space around the Wordmark is the width of the J.

LogosLockupsSANDY HILLSANDY HILLSANDY HILLSANDY HILLLogo lockups can be used for internal branding such as schools or departments.

LogosLockupsSANDY HILLJENISON INNOVATION ACADEMYBAUERWOODLogo lockups can be used for internal branding such as schools or departments.OFFICE OF TEACHING AND LEARNING

LogosLockupsLogo lockups are also used for external partnerships.

LogoColorOur logo is primarily used in it’s full color format. However there are times when alternatives can be used. Example: Using the white outline variation over the JPS green background.Full ColorAlternatives

Don’t stretch Don’t change the color Don’t ipLogoAvoidUsing our logos consistently ensures brand recognition and allows for creativity elsewhere. Avoid these usages. Don’t add effects Don’t use the Wildcat Head to replace any letterform Don’t rotateG Cats! Don’t use an old version Don’t use an old version with the TM Don’t place on busy or non-neutral backgroundsSpecial exceptions can be made with approval from the District Communications Team (Ex. Pink Out)

ColorPaletteOur primary colors are Forest and Silver Lining. They are along with white make up the foundation for our brand’s color palette. They should be used primarily.Some situations may warrant the use of additional colors. Our secondary color palette is meant to compliment our primary colors and should never be used in isolation.MintRGB 40/167/120HEX 29a576CMYK 78/10/70/0PMS 339 CLimeRGB 121/193/69HEX 79c145CMYK 57/0/98/0PMS 368 CForestRGB 18/71/52HEX 124734CMYK 87/45/78/49PMS 3435 CSilver LiningRGB 158/161/162HEX 9ea1a2CMYK 41/31/32/0PMS 422 CIn case it wasn’t obvious, we also use black and white as supporting cast membersPrimarySecondary

ColorExamplesJPS BOND 2024New secure, single-point entrywayRelocated main oces and counseling centerNew and expanded cafeteria/commonsNew and expanded collaboration spaceNO TAX RATE INCREASE*expected from the current debt millage rateZEROVoters will consider a bond proposal that would initiate a modernization of our school buildings.If approved, the proposal would provide $117 million at NO TAX INCREASE* for voters for a series of district-wide infrastructure updates to address capacity, eciency, and community resources.This is Phase 1 of a multi-phase master plan to optimize district assets over the next 15-20 years.High school updatesWHY A BOND? WHAT WE’RE PLANNINGNew elementaryThe proposed Upper Elementary building would relocate traditional 5TH–6TH GRADERS to the central campus to provide more age-appropriate learning and social opportunities. The open classrooms would provide the opportunity to have Transitional Kindergarten in neighborhood elementaries.PreschoolECC & FairhavenK-6thSpanish ImmersionTK–4thElementaries5th–6thNew Upper Elementary7th–8thJunior High9th–12thSenior HighJPSONLINE.ORG/BOND2024Paid for by Jenison Public Schools, 8375 20th Ave, Jenison, MI 49428Scan forVOTER INFOCreate modern learning spacesNew upper elementary schoolHigh school improvements New grade groupingsAdditional spaceNew pickleball courtsLong-term planningSafety & security upgradesMaintenance relocationReplacing aging tennis courtsBetter support kids, family, and communityOptimize district eciencies7JPSONLINE.ORG6 2024 IMPACT REPORTFEATURESAs she gazed at thousands in the stands and hundreds of graduates on the football eld, 2024 Valedictorian Ella Chateld paused her speech, grabbed her phone and snapped two seles.She had just explained that many people don’t appreciate their moment until it’s passed and she wasn’t about to miss her experience of speaking at commencement.Chateld, who plans to attend Davenport University this fall for soccer and busi-ness, said she was honored to speak for the Class of 2024. As she reected on her four years at Jenison Senior High School, she realized her aca-demic honors paled in com-parison to the relationships she made along the way.“It is always about these bonds and experiences. Noth-ing in life is more important than that,” Chateld said. “…Never forget to invest in your relationships.”A few minutes later, Chateld walked down the stage with a big smile on her face. She returned to her seat, and cele-brated with her friend sitting next to her, basking in the moment and the connection.The 2024 Jenison Commence-ment was lled with a theme of connection and support from beginning to end. Superintendent Dr. Brandon Graham reminded graduates to look at the people in the stands who have supported and sacriced for them so they could make it to gradu-ation day. He also expressed gratitude to the parents for allowing Jenison Public Schools to make a connection with their students.“Thank you for putting your trust in JPS to help educate your students,” Graham said.He encouraged students to bask in the nostalgia of their journey, celebrate their growth, and know they are always welcome here moving forward.“Once a Wildcat, always a Wildcat,” Graham said. “We love you guys.”Ah’ Nyah Dudley, a senior at Jenison International Academy, spoke about how she received so much support from JPS, which isn’t the case for every high school student in the country.“Jenison was an outstanding choice for a high school,” she said. Finally, during the Senior Tas-sel Ceremony, Seniors Bryan Tower and Sara Postle recognized coaches, teach-ers, parents, and family members as important mentors along the way.“Not a single one of us sitting here tonight was able to make it alone,” Postle said.Congratulations Class of 2024!“ It is always about these bonds and experiences. Nothing in life is more important than that.” - Ella Chateld, 2024 ValedictorianClass of20241,000+COLLEGE LEVEL COURSESTAKEN BY DUAL ENROLLED AND AP STUDENTS$4.5MIN SCHOLARSHIPS AWARDED TO CLASS OF 2024 GRADUATES439851APSTUDENTSAPEXAMSSENIOR SURVIVOR RAISED $35,000371GRADUATESWILDCAT PREP GRADUATES1815JPSONLINE.ORG14 2024 IMPACT REPORTENROLLMENTUNIQUE HIGH SCHOOL PROGRAMSJENISON PUBLIC SCHOOLSSTAFF & FACULTY* BREAKDOWNADVANCED PLACEMENT BY GRADEDIVERSE PROGRAM OFFERINGS2023/24 BY THE NUMBERSWith a rich history spanning decades, Jenison Public Schools has been steadfast in its commitment to fostering academic achievement, personal growth, and a sense of belonging among its students. Through these statistics, we gain insights into the 2023-2024 academic school year at Jenison Public Schools and the impact it continues to make in shaping the lives of its students and the future of its community.2014-1545%Teachers5%Transportation4%Administrators3%Athletics2%JIA2%Fine Arts1%Technology1%Facilities14%Food Service10%Student Services7%Paraprofessionals6%Ofce Support378056106197214186548108773772304,7754,8384,9275,0945,1825,1915,1155,1985,1455,0432015-16 2016-17 2017-2018 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24Work Based LearningExperiential LearningPeer to PeerCareer Tech CenterOnline ClassesWildcat Prep3525 25462202367th Grade8th Grade9th Grade10th Grade11th Grade12th Grade12th GradeJIA Full Time OnlineJIA Home School PartnershipDual EnrollmentSpanish Immersion (K-6)PreschoolWilderness Academy10 SCHOOLS18 BUILDINGS807 STAFF*5,145 STUDENTS**371 DIPLOMAS1 WILDCAT FAMILY* Consists of a mix of part time and full time employees** State reported full-time equivalency, total headcount 5,678JUNIOR HIGH26th AnnualYour Change Can Change Hunger DriveMonday, November 11, to Friday, November 15Hand2Hand partners with local churches and schools to provide a backpack lled with supplemental food that bridges the gap of weekend hunger. Over the past decade, the JPS community has generously contributed more than $196,981 to Hand2Hand through the Your Change Can Change Hunger campaign. This ongoing effort has made a signicant impact in ghting hunger and supporting countless JPS families.Your continued support is vital to the success of this campaign. Together, we can make a meaningful difference and address hunger in our community.Thank you for your commitment to this important cause.Coins | Cash | ChecksWe welcome coin change, cash, and checks, which can be placed in designated containers at each school building. For check donations, please make them payable to “Hand2Hand.”Online donations are also accepted. Please visit the following link and select your child’s school building to contribute: payschoolsevents.com/events/org/jenison-public-schoolsScan to Give

TypographyHierarchyOur fonts convey strength and simplicity. Champions, our headline font, is used mostly in all caps and provides a bold, heavy weight to draw a viewers attention.Poppins, our subhead and body copy font, has a simple geometric base making it easy to read and comes in a variation of weights.After Disaster, is used exclusively for athletics.ready, set, jenison!GO CATS!Learn about all that Jenison Public Schools has to offerJenison Public Schools has a great reputation for academics, athletics and the arts. We have a great culture and strive for a sense of belonging for every wildcat.HeadlinesCHAMPIONSREGULAR/CAPSSubheadsPoppinsBoldBody CopyPoppinsRegularExclusively for AthleticsAFTER DISASTER

TypographyFontsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789HeadlinesCHAMPIONSREGULAR/CAPSSubheadsPoppinsBoldBody CopyPoppinsRegularExclusively for AthleticsAFTER DISASTERAll of our fonts are available for download at jpsonline.org/brandresources Poppins is also available as a standard Google font and is already an available option in the Google ecosphere.When downloading our fonts please only use them for JPS related content.

DesignA philosophy, not a set of rules and regulations.Regardless of medium, our design and visual storytelling should be simple, direct and user-experience focused.empathizeperceive other’s needs and expectationsclarifymake the offering easier to understand, use and benetsimplicitydistillboil down and customize what’s being offered to meet needs

Cheerscommunications@jpsonline.org jpsonline.org/brandresources