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OUR ROADMAPTO SUCCESSTHE SANDY ERICKSON REAL ESTATE TEAM
We don’t want to just seeyou survive; we are here to help you thrive.
OUR BROKER:REALTY GROUPMISSION STATEMENT: “TO REVOLUTIONIZE CLIENT EXPERIENCEBY INSPIRING REAL ESTATE PROFESSIONALS TO BE GREAT.”
MEET THE OWNERS: LONG DOAN & MIKE BERNIER• Long Doan founded Realty Group in 2009 and partnered with Mike Bernier in 2011, with a mission to re-imagine the agency-broker relationship• “Every one of our agents is the CEO of their own business… They don’t work for me. I work for them.” –Long Doan• Realty Group offers the most robust support team in the business, with dedicated Marketing, Agent Services and Brokerage teams to help their Realtors close more deals.
THE REALTY GROUP BRAG BOARDLargest Independent Broker in MN in 2020 by Real Trends#1 Fastest Growing RE Brokerage in MN by Inc 5000#6 Top 150 Places to Work in MN (Star Tribune)#5 Largest RE Firm in MN#1 Indie in MN by Real Trends12th Fastest Growing Brokerage in America in 2020 by Real TrendsMost Admired CEO in MN by Mpls/St Paul Business Journal (Long Doan)Top 100 People in Real Estate Magazine (Long Doan & Mike Bernier)And more…
OUR TEAM
THE SANDY ERICKSON REAL ESTATE TEAMOur Mission:The Sandy Erickson Team Mission is to provide expert service and success to quality clients through detailed systems, consistent communication, and skillful guidance.Sandy Erickson’s mission to her team is to provide opportunities for personal, professional, and financial growth to help team members realize their full potential while enjoying a passionate life.
OUR TEAM CORE VALUESEthicalFaith, Family, Real Estate. Though achieving a perfect balance is impossible, being cognoscente of when you are too off balance is important to maintaining momentum and creating success. Trustworthy. Willing to make and take ownership of mistakes and not only learn from them but GROW from them.Go “B-I-G” – Begin In GratitudeCommittedFlexibility with the ability to erase and replaceTime management is key to success and monitoring of this is crucialStrong communicationand organization is vitalAccountableTracking and systems are an integral part of our team’s growthSetting high, yet achievable goals and working towards them dailyAble to discuss status of goals one on one and in a group settingCoachableOpen to learning or changing to accommodate team standardsAbility to embrace software and systemsStepping outside of your comfort zonePractice to improve skillsAble to take direction and recommendationsMotivatedEnergy and enthusiasm to reach team goalsHaving a clear vision of personal and team goals as everyone on the SE Team is compensated greater when there is more business closedHigh quality performance based on either a personal “Big Why” or the natural responsibility based on personality, pride, or personal achievement
TEAM SUCCESS• The Sandy Erickson Team is in the top 3% of all Twin Cities Realtors• Leadership experience and knowledge will catapult your career• Strong conversion ratio of clients to closings makes doing business more enjoyable and less stressful• Support and training to reach goals• Training from national top-rated coaching programs • Continued opportunity for growth in responsibility and compensation
TEAM LEADER/OWNER & LEAD LISTING SPECIALISTSandy has been in real estate full time since 2002. As Team Leader, Sandy Erickson is dedicated in helping team members make their dreams a reality while helping our clients experience unparalleled service during their housing transition. Primary functions include:• Lead Generate & List Properties for Sale• Business Plan Development• Individual Coaching• Goal Tracking• System Administration• New Business Development• Talent Acquisition• Expense Management
TEAM REALTORSOur Realtors focus their attention on utilizing their talents to help clients reach their real estate goals.Their primary functions include:• Lead Conversion and Follow Up• Buyer/Seller Consultations• Appointment Conversion• Finding Properties that Match Buyers’ Desires• Showing Properties• Writing Contracts• Negotiating Contracts• Positive Customer Experience
OPERATIONS MANAGEROur Operations Manager, Brittany, is the backbone of our team – involved and invested in team decisions and productivity.Brittany ensures all administrative tasks are completed and our clients are communicated with effectively with the respect they deserve.Primary functions include:• Marketing• Systems Management• Team Goal Accountability• Listings Management• Transaction Processing and Follow Up• Administrative Duties• Positive Customer Experience
TEAM BENEFITHIGHLIGHTS• In-house administrative/transaction support• Office space available 24/7• Meticulous systems to ensure successful closings and ease agent duties• Open communication and participation among team members• North metro suburban business keeps our business close and focused• Incoming leads and referrals from team• Professionally designed marketing material• Free business cards• Team approach allows us all to focus on our expertise vs. one Realtor trying to handle several roles
HOW WE STAND OUTNavigate the mechanics of a transactionStay compliant and manage riskBuild a pipeline and produce real estate transactionsContinued education and mentorship Our mentorship program teaches you how to:
COACHING = COMMITMENT TO EXCELLENCE Access to continuous coaching using top systems in the real estate industry!• Business Freedom Planner• In Business/On Business coaching• Economic Model/Financial worksheets• Personal Wellness coaching• Sisu & Just(in) Time coaching• Tom Ferry coaching• SMART goals
TEAM MARKETING & PROSPECTINGMail/Email campaigns to sphere, past clients, and prospectsSystematized action plans for lead conversionSeller/Buyer Guarantees and full service to achieve higher conversion and extremely satisfied clientsSoftware programs to facilitate lead follow up, prospecting, and client serviceMarketing and presentation materialRG and Team training to learn scripts and master prospecting
FREE BRANDED MARKETING MATERIALS!
ANNUAL CLIENT APPRECIATION EVENTSFall Giveaway Spring GiveawayCo-Hosted withour preferred LOsand Title Closer!
TEAM CULTURE & ACTIVITIES• Weekly team meetings• Professional & personal goal setting and support• Protected day off per week + worry-free 2 weeks vacation • Weekly coaching and training• Contests and prizes• Holiday party• Our team is like a family!“I’m a money magnet!”
TECHNOLOGY• Team and Broker-provided industry-leading platforms for contact management and prospecting• No cost to you• The systems are built and ready to use!• Support and training when you need it
INDUSTRY-LEADING TECHNOLOGY
LEAD GENERATING TOOLS• Direct Calling (Prospecting)• Sphere & Past Client Referrals• 33 Touch System• Email Campaigns• Text Campaigns• Signage – 2 on Listings• Dave Ramsey ELP• Social Media• Zillow/Trulia• Realtor.com• Referral Exchange• Google Pay Per Click• Expired/Cancelled Program• Team Website• Google Local Service Ads• Commissions Inc. CRM with Dialer• Call Schedule• Dials to Closing Metrix
OUR TEAM’S COMMITMENT TO AGENTCoachingLeadsSystemsMarketingAdmin SupportGrowth
OUR ROADMAPTO SUCCESS
HOW TO SUCCEED = TIME MANAGEMENTGoal setting, planning & accountability2 hours per weekLead generation15 hours per weekBuyer servicing20 hours per weekTransaction & closing coordination5 hours per weekCommunications 5 hours per week
HOW TO SUCCEED = FULL TIME COMMITMENT 40–60 hour workweek, 6 days a weekLead generating scheduleCoaching& trainingCRM updatingGoal trackingTime blockingBuilding SOIHigh-level customer service
GOALS & TRACKING SYSTEMS• Manage your pipeline from appointments set through closed• Activity and goal metrics• Dynamic task lists • Transaction contract to close management
AGENT’S EXPENSESRealty Group/Team:• Monthly office rent for use of office space 24/7• $100 monthly broker affiliation fee paid to Realty Group (covers Errors & Omissions!)Board dues to St. Paul Area Association of Realtors (SPAAR):• Annual Membership = $589• Quarterly MLS Dues = $138• Supra lock box key fees = $50 activation, $13/mo.• Continuing Education courses = approx. $200/year• TOTAL APPROX. MONTHLY EXPENSES = $300/mo.
WHAT’S THE BENEFIT OF BEING ON A TEAM VS. SOLO AGENT? LESS EXPENSES & RISK = MORE MONEY IN YOUR POCKET!
NEXT STEPS
OUR 6-STEP HIRING PROCESSOfficial Onboarding/TrainingHELLO WeekReference ChecksIn-Person Interview with LeadershipShadow Day with TeamZoom Strategy Session with Sandy Erickson
THE SANDY ERICKSON REAL ESTATE TEAMA team that strives for excellence…become excellent with us!Find us on: