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Message High Commission Revenue SharingBreakthrough Technologywww.JoinSellstateInnovation.comINNOVATION REALTYSELLSTATE

Table of ContentsWHO WE AREGet an inside look at our culture,belief system and team.01AGENT BENEFITSA culture of teamwork and successGROW WITH USIndustry Leader compensatoinpackageOUR CULTUREOur mission is to transform thecareers of real estate agentsNEXT STEPSMoving forward has never been soeasy!03040506OUR LOCATIONCentrally located to serve CentralFlorida02

“Innovation is progress in the face of tradition. “- James AnthonyJoinSellstateInnovation.com

At the end of the day, agents want tobe successful, and it begins with yourmindset. If you embrace the conceptof Business ownership, the process ofgrowth becomes a journey withendless opportunities of building thelife you desire. Running a business is an ongoingprocess of managing the day-to-dayactivities of your business andcreating a vision for long-termgrowth. As your business partner, we providethe systems, training, coaching, andresources to keep you on track andaccountable and work with you tobuild a foundation for long-termsuccess.We aren’t a good fit for every agent,but we are a perfect fit for agentspassionate about teamwork,accountability, and creatingconsistent and intentional businessgrowthYou are the CEOYou are the CEO of your Companyof your CompanyJoinSellstateInnovation.com

OURCULTUREWe embrace self-motivated Realtorswho are pursuing their goals with acommitted focus and a businessmindset. We value leadership at alllevels and encourage individuals tostep up and make a positive impact.Map out your journey, pursue it withpurpose, and define your pathway toturn your vision into realty. We viewchallenges as opportunities forgrowth and believe that true successis born out of resilience. We valueaction over words and believe in thepower of consistent effort. Show upevery day, do the work, and let yourresults speak for themselves.If you're prepared to tackle each daywith tenacity, you'll fit right in! Our mission is to transform the careers of realestate agents through strategic partnerships. Withthe right tools, education, and resources, weenable agents to accelerate their growth andcreate a vision for sustainable and scalablesuccess. SELLSTATE INNOVATION REALTYOur vision is to inspire and nurture leadership atevery level within our organization. We arecommitted to encouraging real estate agents totake initiative, make meaningful contributions, andlead by example, and to have a positive impact intheir communities and the industry as a whole.

Ready to take the P.L.E.D.G.E.?Persistence - Self-motivated, committed focus & business mindset.Leadership - step up & make a positive impact.Envision - Map your journey, pursue it with purpose.Determination - overcome obstacles with unwavering resolve.Grit-True success is born out of resilience.Execute-Results are a product of showing up daily and doing the work.JoinSellstateInnovation.com

Collaborative Atmosphere: An open-door policywith experienced mentors who are always ready tolend a hand.Structured Learning: masterclasses, andnetworking events to keep you sharp and give you acompetitive edge in your market area.Networking: Collaborative training events that withyour agent community, enriching your trainingexperience alongside colleagues you collaboratewith in the field.Supportive Leadership: Leaders who are invested inyour personal and professional growth, offeringguidance and feedback to help you excel.A Culture of Teamwork and SuccessSELLTATEAdvantageJoinSellstateInnovation.com

Location, Location, Location! Sellstate Innovation Realty is a growing brokerage conveniently locatedin Central Florida 1.8 miles west of the Florida turnpike on highway 50 inClermont. This location places our office within a short reach of fivecounties in central Florida, offering our agents a wider market area anda convenient location for our customers.Citrus Tower Sellstate OfficeSellstate OfficeTurnpikeHWY 50

Innovative WorkspaceOur activity-based environment fosters collaboration and productivity,offering flexible and efficient layouts tailored to various work styles.Nestled in a prime location, our office is equipped with 21st-centurytechnology, ensuring seamless operations and superior client service. JoinSellstateInnovation.com

Of the 70+ offices nationwide, over 60 are right here in Florida, with rapidly growinglocations nationwide. The Sellstate Corporate office is located in Fort Myers, Florida. Co-founded by two of the top real estate professionals in North America in 2002,they have over 60 years of combined experience. Arthur Darmanin’s brokeragegrowth strategies and Neil Cresswell’s 7-figure producing real estate tacticscombine to create the most innovative model in real estate.WITH OVER 70+ LOCATIONS NATIONWIDESELLSTATE CORPORATE FORT MYERS, FLWelcome to the Sellstate Family!Over 8,000 transactions*Average 8 Transactions per agent*Over $60 million in commissions paid out*Revenue Share Earnings, over $2.6 million*.*2023-2024 Franchise Report

CORE TEAMBroker/OwnerBusiness PartnerSANDYSIMMONDSOperations CoordinatorLicensed REALTORSHANNONSIMMONDSBroker AssociateCompliance OfficerSHARONBACKECUSTOMIZEDTRAINING &COACHINGBroker AssociateLicensed Instructor TOMLONGMOOREPAM DENILAMarketing CoordinatorJoinSellstateInnovation.com Supportive environment that fostersgrowth and excellence

Advanced Technology -Cutting-edge CRM driven by AI,fully customizable IDX websitesautomated marketing tools,organic lead generation.Training & Development:Regular workshops, webinars,interactive office meetings, andone-on-one coaching sessionsthat keep you ahead of industrytrends.Listing Management: Manageyour transactions in one place,store edit, send for signature,integrated with the MLS andCRM. Compliance & TransactionManagement: Classroom,virtual, on-demand training,coaching, mentoring, and CEclasses.Industry Leader, Tools & ResourcesCOMPLETEReal Estate System

Internal Communications:Centralized platform for officenews and updates.Branded Marketing Suite:Access to high-qualitymarketing templates anddigital assets.On-Demand Training: Learn atyour own pace with expert-curated modules.Compliance Resources: Stayupdated with the latestregulations and standards.Additional Tools: Enhanceyour productivity with variousintegrated features.JoinSellstateInnovation.comOne stop shop to run your businessAGENTPortal

E D U C A T I O NOur monthly "Masterclasses" are led by localindustry experts and professionals who haveachieved significant success in their field. Youwill learn from the best and gain invaluableinsight for navigating through industry changes. MASTERCLASSESWe’ve created a simple, but structured fivestep process, with tools, methods, andresources for helping our agents create aroadmap to achieve their goals andmaximize their potential. Powerhouse Real Estate School offers ouragents licensing courses with our in-house orlive-stream school, led by our certifiedInstructor. Or for those who like to work at theirown pace, choose from one of our many on-demand courses.COACHING & MENTORINGLICENSINGIn-Person Masterclasses, Mentoring and LicensingTraining & Coaching

JoinSellstateInnovation.comGet a jump start on your careerOne-on-one coaching withexperienced agent (Mentor)Navigate the contractagreements with ourcompliance mentorHelp preparing Listing andBuyer presentations. work with a mentor with upto 5 transactions, fromappointment to closecompliment yourmentorship with on demandtraining and MasterclassesMENTORSHIPReal Estate System

CompensationMade SimpleReal estate

GROW WITH US!Industry LeaderCompensation PackageSIMPLE COMMISSION PLAN:Simple commission splits with noroll back, only a requirement tomaintain 5 transactions withinyour anniversary year.AGENT ASSET DEVELOPEMENT- REVENUE SHAREIt’s a real opportunity to earnmonthly passive income for lifeIt’s not a complicated multi-levelmarketing formula or a stockoption program.is the purest form of entrepreneurship –Brian BuffiniJoinSellstateInnovation.com

MOBILE READY - IntuitiveMobile app to run youbusiness anywhereBuilt-in Lead Gen- 20+ waysto generate leads FREESMARTAUTOMATION -5-10Xhigher engagement 24/7TEAM EMPOWERMENT - theonly platform thatempowers teams to run theirbusiness independently. ALL IN ONEPLATFORM TORUN YOURBUSINESSBoldTrail, the #1 rated realestate platform, built to poweryour entire business with nextgeneration technology agentswill use and love.Intelligent, automated solutionsdrive increased deal flow andhigher productivity across allagent segments, for veteranand new agents alike. PUT YOURBUSINESS GROWTHON AUTOPILOTWITH EVERYTHINGYOU NEED IN ONEPLACEA customizable, branded realestate platform are designedwith core features customizedspecifically for real estateprofessionals in various roles:individual agents, real estateteams, brokerages, and largecompanies.

Design CenterTake the time and hassle out of promoting yourlistings with a beautifully automated listingmarketing suite PLUS a full, modern print anddigital marketing design center. By connectingdirectly to your MLS, CORE Listing Machine & DesignCenter pulls in property details and automaticallycreates a complete marketing campaign acrossall listing stages. Maximize your listing leads andeasily promote your personal brand across anychannel.JoinSellstateInnovation.comPowered by

At Sellstate Innovation Realty, webelieve in supporting ourcommunity and local organizations. Our community is our home, and weknow how important it is to be apart of making it a bettercommunity. Sellstate InnovationRealty has a special relationshipwith The Community Foundation ofSouth County. There are various ways to partnerand donate through the CommunityFoundation of South Lake County.Monetary donations are alwayswelcome, but we haveopportunities for agents to donatetheir time or participate oncommittees. COMMUNITY PARTNERSGiving BackCommunity Foundation South LakeCountyCurrent Board PresidentDREAM Program Student MentorServed on various committeessince 2015Women’s Giving AllianceFounding Member 2015Legacy Member - Charitabledonations of 25K+Past PresidentTake Stock in ChildrenTake Stock Student Mentor since2017Find Feed & RestoreHousing Solutions and donationsStaying ConnectedSellstate Innovation Realty is a member of the WestOrange Chamber of Commerce and the South LakeCounty Chamber of Commerce, giving us addedcredibility, visibility and a voice in our localgovernment.Most importantly, our membership gives younetworking opportunities with close to 2,000 localbusinesses across almost every industry. The Company memberships are open to our agents!

APRIL TORRIKAYE RAMOS-PINADATOM LONGMOOREAGENT SPOTLIGHT“A great leader, creates a great team and she(Sandy) is one of those people” There's an onboarding process with Sellstatethat has been a good experience for me,knowing that I am still working full time, andthey are so understanding and working withme and my time. They have been very flexiblewith me. There is support from the entireteam from Sandy, Sharon, Tom, andespecially Goldie. They are just constantlysupportive. I can just say that the support hasbeen just amazing.Agent feedback about our Real EstateSchool “I am not a strong test taker and wasnervous about taking my post 45. I highlyrecommend Sellstate Innovation in doingyour post 45. Not only did I Ace the test. Itook away a tone of great information tobuild my Real Estate business.” We contribute to the collectivesuccess and innovation of therealtor community.JoinSellstateInnovation.com

Port Authority® Laptop ToteDo business like a boss with this stylish, modernmessenger bag. Padded laptop and tablet sleeveskeep your electronics safe, while documents, keysand accessories all have their places. Business CardsDesign your perfect Sellstate InnovationRealty business card in minutes with yourchoice of premium finishes, corners, andpaper thicknesses.Welcome PackageSign RiderCorrugated Plastic 4mm: Cost-effective and lightweight sign riders.Branded PoloMen’s or women’s moisture wicking poloswith 3 button reinforced placket.Women’s contemporary top combinesfabrics for work-to-weekend versatility.Name TagsPersonalized name badges with a varietyof styles to choose from.We’ll create your perfect pack

MargaritavilleBeach ResortSellstate CelebrationJune 16, 17th & 18th 2025Networking. Opportunity. Success251 Crescent StreetFort Myers Beach, FL 33931JoinSellstateInnovation.com

we strive to create a collaborative, open, and positive environmentwhere agents and staff are excited to come to work.G R O W T H - O R I E N T E DH I G H I N T E G R I T YR E A D Y T O L E A R NP O S I T I V ED R I V E NC H A N G E A G E N TF U N L O V I N GOur culture is everythingNext Steps...Are You Ready to Grow with Us?

Moving forward with the Sellstate Innovation Realty has never beenso easy!I N D E P E N D E N T C O N T R A C T O R A G R E E M E N T This agreement outlines the terms of the working relationship,ensuring transparency and mutual understanding.S E A M L E S S O N B O A R D I N G Onboarding sets the tone for how your business will run,prioritizing communication and commitment we have to yoursuccess.W E L C O M E P A C K A G EOur welcome package ensures you have all the necessary tools,resources and support to begin your new journey.S E L L S T A T E B R A N D I N GBranding is crucial for establishing your professional identity,increasing visibility, supporting marketing efforts, enhancingclient relationships, and aligning with the company’s values.B U S I N E S S S U C C E S S S E S S I O N SSetting clear, achievable goals is crucial for success, and BusinessSuccess Planning is key to this process. We will create a strategicroadmap, defining your short and long-term objectives.M A K E Y O U R A N N O U N C E M E N TMaking a proper New Realtor announcement is a huge opportunityto engage with your current SOI and to tell your story about whyyou chose to make the transition to a new brokerage.JoinSellstateInnovation.comSeamless OnboardingNext Steps...

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