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E N G A G E M E N TP R O P O S A LB E H A V I O U R A L I N S I G H T S , W E A P O N I Z E DS T O R Y T E L L I N G , C O M P E L L I N GM E S S A G I N G , C O P Y W R I T I N G ,P R E S E N T A T I O N D E S I G N , E X P E R TC O A C H I N GPrepared By : Tim WilkesProposal For : Joanne Fisher of Fisher - People in Culture7th December 2023

O V E R A L LO B J E C T I V E SA refined and compelling brand message that resonates with your targetaudience.Enhanced storytelling through various mediums, including video andblogs.Strategic pipeline development for niche markets, focusing on Germanand Australian SMEs.A cohesive and updated website with improved messaging, imagery, andcopy.I N I T I A LD E L I V E R A B L E SA comprehensive brand messaging audit.A clear and impactful tagline.Resonant and tailored messaging for different platforms.A master long copy message adaptable for various uses."Working with Tim transformed our messaging strategy. We nowhave a clear and compelling narrative that resonates with ouraudience and has significantly improved our engagement rates." Naveze

S I T U A T I O N A LA N A L Y S I SThe industry seems to be rapidly evolving, with a growing need forcultural understanding and leadership development.Fisher People in Culture is in a great position, is aspirational and isrequiring a refined brand message to align with its current direction andofferings.The challenge lies in effectively communicating the unique valueproposition to a niche market.A V O I D I N G C O M M O NM I S T A K E SDo's:Embrace authenticity in brand messaging.Focus on storytelling that reflects the company's core values andstrengths.Tailor messaging to resonate with the specific needs of your audience(SME’s).Don'ts:Avoid generic or overly broad messaging.Don't underestimate the power of niche market targeting.Avoid neglecting the cultural nuances in German-Australian businessrelations."Tim has been instrumental in helping us refine our brand messageand engage our members more effectively. His expertise in craftingcompelling stories and his ability to understand and shape ourvision has made a significant difference in our approach andengagement.”SAUG

P R O C E S S &M I L E S T O N E SInitial Consultation (End of January 2024): A deep-dive session tounderstand the core of Fisher People Culture.Creative Development Phase (2 Weeks): Ideation and development ofinitial concepts.Iterative Review Sessions (Following Weeks): Refinement of messagingand strategies.Finalization and Implementation (1 Month Post-Initial Consultation):Finalizing the messaging package and beginning implementation.C L I E N TE X P E C T A T I O N SA G R E E M E N TWhat We Expect from You:Active participation in initial and review sessions.Openness to new ideas and feedback.Timely responses for smoother workflow.What You Can Expect from Us:Professional and tailored service.Regular updates and transparent communication.Commitment to meeting your specific needs and deadlines.What We Won't Expect from You:Expertise in marketing or copywriting.Micromanagement of the project.What You Shouldn't Expect from Us:Instant results without iterative refinement.Services outside the agreed scope without discussion.

I N V E S T M E N TR E Q U I R E DThe total fee for the initial engagement, including all deliverables, is$2,000.This fee reflects a special consideration given our mutual connection andthe potential for long-term collaboration.F A QQ: How will you ensure the brand messaging aligns with our companyvalues?A: Through in-depth consultations and a collaborative approach, ensuringevery aspect of the messaging resonates with your core values.Q: Can we adjust the strategy if market conditions change?A: Absolutely, flexibility is key, and strategies can be adapted to align withevolving market conditions.Q: What if we need additional services beyond the initial scope?A: Additional services can be discussed and scoped out as needed, withtransparent communication about any changes in investment.

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