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WELCOME TO THE WORLD OFJOHN HARDY

5Our brand has a natural quality that is alwayswarm, optimistic and engaging which hasguided us to our compelling look and feel thatwe will maintain for years to come.

Soho Boutique

Kapal, BaliBoutique

Seminyak, BaliBoutique

Miami Design DistrictPop-up Boutique

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12Half a Century ofPrioritizing quality and longevity over quantity and speed, we make all our jewelry by hand using ethically sourced gemstones and 100% reclaimed silver and gold that has been melted down and given new life. Less than 1% of our materials find their way to a landfill, and our production facilities are run with 100% renewable energy.As part of our ongoing commitment to sustainable development, we are proud supporters of the Bamboo Village Trust—a global initiative working to restore degraded tropical forests while empowering sustainable rural livelihoods through the planting of bamboo—earth’s fastest growing sustainable raw material.

13FOCUSED ONFour SignatureCollections

NAGA

NagaBalinese for “Dragon,” Naga is a legendary symbol of love, protection and prosperityOur Naga design has evolved over the decades—from an ornate, baroque motif into a more streamlined, serpentine rendering of the dragon.

SPEAR

SpearTradition meets innovationAn evolution of our signature Icon Chain. Inspired by the idea of modernizing the Icon in a more edgy way.Honed, sleek, exacting. Flex-and-thread design. Cuts a streamlined figure around the curve of the body.

ICON

IconCast, woven and finished entirely by hand, our heritage Icon Chain distills the complex art of weaving into a stunningly simple form. Kneading and stretching each strand achieves unparalleled softness, flexibility and a body-molding quality unique to the design. The Icon family has expanded over the decades to include a wide assortment of gauge widths and metalways, for him and her. Reimagined editions incorporate diamond pavé, reversible engineered clasps, leather elements and oxidized finishes.

IconLOVE KNOT

Love KnotRight over left, left over right. Separately woven chains are tied by hand into our signature double knot, synonymous with commitment, resilience and love. Designed to mark milestones and each day in between, the unisex Love Knot collection offers a range of commitment rings alongside a wear-everyday ensemble of woven earrings, bracelets and necklaces.

26SUPPORTED BYA Modern Assortment

SurfCommunicating a laid-back luxury and coastal cool, Surf is defined by its sculpted lines, scattered diamonds and naturally stackable silhouettes. The collection’s free-form, organic shapes recall both bodies of water and the curvature of the human form, across a graphic assortment of stacking cuffs, nesting rings and amplified chains featuring Surf’s signature oversized link. Rendered in high-polish Sterling Silver.

JH EssentialsA capsule jewelry wardrobe grounded in signature John Hardy motifs. These Gold and Sterling Silver designs layer simply and cohesively with our other collections, featuring our signature hand-carved chain motif alongside delicate diamond and gemstone pavés and choice freshwater pearls—indispensable elements for building a layered look.

29Expanded Men’s FocusOur foundational JH Men’s Collection showcases a curated palette of hand-cut hardstones across an assortment of essential handwoven Chains, modern Tag Pendants and chunky Signet Rings.Hand-cut beads, painted enamel accents, dyed leathers and utilitarian rubber elements add off-the-cuff character and an out-of-office ethos. The collection revolves around a commitment to versatility, uncompromising quality and a vision of luxury stripped of pretension.

Gold is our fastest growing precious metal segmentExpanded Gold

Handwoven flat chain strap showcases a technically masterful JH weave reminiscent of a knit textile. Features a proprietary adjustable pusher clasp that micro-adjusts in increments of 5 millimeter, to ensure the optimal body contact required for smartwatch performance.

32BRAND MOMENTUM

Kylie JennerPOP MAGAZINE 50th ANNIVERSARY COVERBeyoncé“MEA CULPA” PREMIERE IN NYCEditorial & VIP PressThis year’s string of high-profile editorial & VIP press moments have snowballed JH brand recognition into a whole new orbit. The momentum is palpable.The strong YoY growth from 2023 to 2024 was driven by feature & product pitching, talent partnerships and celebrity dressing & seeding efforts.Total Editorial & VIP Placements:136 +Total Editorial & VIP Impressions:3.3Billion +

Tracee Ellis Rossin Icon and Surf Bracelets29TH ANNUAL CRITICS CHOICE AWARDSAmerica Ferrerain Spear ChockerAMERICAN FILM INSTITUTE AWARDSRachel Zeglerin Spear ChockerHUNGER GAMES PRESS LUNCHEONCaitlin Clarkin Spear Cuff, Icon Bracelet and Carved Chain Stud Earrings2024 WNBA DRAFTVIP Press

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37Editorial Press+167% YoY

40WHOLESALE PARTNERSHIP

Wholesale Partnerships with John HardyTeam• Dedicated and passionate• Driving JH brand messaging, storytelling and training• Elevating existing partnerships• Drive sell-throughPartnerships• Dedicated partners proud to have JH in store• Support building JH customer relationships• They share our brand story within their communities and gain brand awareness in their markets

Reinhold Shop-in-Shop Strong double digit sell-through

Nordstrom Pop-UpDoubled Sell Through

Events• Focus on acquiring new customer and delighting existing customers• Bring JH reimagined to life through experiential events within the wholesale channel and provide opportunities for our accounts to connect with clients.• Product focus: Gold, Pinnacle, Event Exclusives, Material innovations

Introducing Sales Associate Text Messages via Attentive.This exciting program is designed to help serve those who sell John Hardy and is designed for all North America Wholesale accounts associates.What your associates can expect:• Brand Education• Product Launches/product information• Contests/exciting rewards for subscribers• Use the QR code to opt- in today!Sales Associate Training and Engagement

Stay up to date on all things John Hardy with our Monthly Wholesale Newsletter. The goal of this newsletter is to ensure brand communication is consistent, informative and supportive to your everyday business. What information you can expect:• Important dates and reminders• Monthly Best Sellers• Press Updates and Recent Features• Important Brand and Product InformationMonthly Wholesale Newsletter

NuOrderNuOrder is your one stop shop for all things John Hardy. It is available to you 24/7 and allows you to:• Browse the entire JH Catalog• Check product availability and lead times• Place and track orders• Access size guides, visual merchandising guides and marketing materials

Modern Forms and Visual MerchandisingA modernized kit of display collateral that exudes optimism and promotes a world ofinspired self-expression through thoughtful design. The John Hardy Marigold color reflects a re-imagined brand look that strengthens brand recognition. Our form program creates a streamlined customer-facing aesthetic while simultaneously increasing display functionality and flexibility for various product assortments.