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Marketing Mailing Solutions Earth Friendly Printing 5 Great Tips For Sustainable Marketing Make an Impact with Dimensional Print Ad Sales Expected to Grow in 2022 Good Customer Experiences Lead to Repeat Purchases Omnichannel Campaigns Produce More Engagement iStockphoto com JM_Image_Factory Save Money with an Updated Mailing List

Addressing Your List How much is returned mail costing you hen a mail piece is returned to you as undeliverable as addressed UAA what does it cost you It s not just the design production and mailing costs although those are important too There are other hidden costs that balloon your costs even higher Fortunately with a few proactive steps you can minimize UAAs and maximize your spend What causes mail to be returned as undeliverable The top three reasons are as follows 1 The addressee has moved 2 The address is incomplete incorrect or illegible 3 The addressee is unknown or deceased The Office of Inspector General OIG estimates that these along with other factors cost the mailing industry 20 million per year with the average total cost per piece of 3 With an average of 10 of a business s direct mail returned as undeliverable this means if you send out 15 000 mail pieces 1 500 of them are likely to be returned at a cost of 4 500 But the actual costs can be higher In certain industries there can be compliance costs as well Fines can be imposed if important documents don t reach recipients within mandated notification windows such as those specified by the Truth in Lending Act 2 CALL CENTER Inbound customer service calls relating to missing statements benefits etc PRINT AND POSTAGE BUDGET Recurring statements being sent to the same incorrect address along with the need to reprint the pieces that were undelivered MAIL CAPTURE Employees opening extracting and handling physical UAA mail ADDRESS RESEARCH Employees opening extracting and handling physical UAA mail IT AND DATA MANAGEMENT Manually keying information or loading batch files into the host system to note mail that has been returned UAA Source Pitney Bowes COSTS ASSOCIATED WITH RETURNED MAIL Lexinet Corporation 800 767 1577 lexinetcorporation com Pitney Bowes estimates that when all factors are considered UAAs can actually cost up to 25 per piece Suddenly that 4 500 cost on a 15 000 piece mailing balloons to 37 500 What s the answer Get it right the first time Take the time to de dupe your mailing list so that you are sending only one piece to

Ad Sales to Climb 12 growth in ad spending is expected in 2022 iStockphoto com marchmeena29 Source IPG Happy Customers Come Back for More 91 of consumers are more likely to make a repeat purchase after a positive experience iStockphoto com zakokor Make every mail piece count Source CMO Council iStockphoto com Michael Burrell each recipient or household Run your mailing list through all of the appropriate mail services such as the USPS s National Change of Address NCOA and Address Change Services ACS on a regular basis More than 30 million people change postal addresses every year Since only 60 of people who move file an address change with the USPS consider using Enhanced NCOA which provides updated addresses through thirdparty sources 3

HOW TO Practice Ear th Friendly Printing 5 tips for sustainable print that go beyond recycled paper We all want to be friendly to the earth but what is the best strategy for doing so Often our first thought is to use recycled paper and this is an important step Yet there are other ways to make earth friendly decisions when designing and ordering print materials Let s look at five simple ways beyond recycled paper to make your print more sustainable 4 Lexinet Corporation 800 767 1577 lexinetcorporation com

1 Spec paper with virgin fiber While this might seem counterintuitive virgin fiber is an important aspect of the sustainable print lifecycle Sixty percent of forests in the United States are privately owned Demand for pulp based products keeps our forests a viable source of income for forest owners making them a valuable asset If private forests don t provide revenue they risk being sold for other revenue generating opportunities Virgin fiber is also a vital component of the recycling stream Paper fibers can only be recycled five to seven times before they are no longer usable To maintain a strong high quality pool of recycled paper virgin fiber must be flowing into the system iStockphoto com zlikovec forest tolgart Stadtratte KatarzynaBialasiewicz Kwangmoozaa amphotora Icons top to bottom 2 Look for environmental certifications When purchasing any type of paper whether with virgin fiber recycled fiber or both look for paper that has been certified by environmental organizations such as the Forest Stewardship Council FSC Sustainable Forestry Initiative SFI and Programme for the Endorsement of Forest Certification PEFC While each certification is slightly different all signify that the paper you purchase is coming from sustainably managed forests and is harvested in ethical and ecologically sound ways 3 Ask for environmentally friendly inks and coatings While solvent based inks and coatings have many benefits including extremely high scuff resistance their use in the print production process emits toxic fumes and the resulting products cannot be recycled Water based inks and coatings on the other hand have high performance qualities and do not emit toxic VOCs Many coatings allow the paper to be repulped and recycled as well 4 Avoid lamination If you re specing packaging try to avoid designs that require lamination Once plastic film is laminated to paper that paper becomes much more difficult for mills to depulp and reuse 5 Clean and de dupe your mailing list Nothing says waste like undeliverable mail For the lowest environmental footprint keep your mailing list accurate up to date and free of duplicates Any one of these steps will improve the sustainability of your print projects Do all five and you re a sustainability hero 5

GOING DIMENSIONAL Make a maximum impact with 3D print marketing DIRECT MAIL et s hear it for dimensional print Woo hoo What makes dimensional print so great It is impossible to ignore These 3D pieces also invite interactivity which gives your audience more time to interact with your message or brand High levels of interactivity increase psychological ownership and retention which increases sales What are some ways that you can incorporate dimensional print into your marketing 6 Dimensional mailers are those that mail flat then pop into 3D shapes when opened Rather than announcing your new store opening with a postcard for example send your top customers an invitation that pops into the shape of a storefront Promoting season tickets to your local concert venue Rather than blasting out the usual email send regular patrons a 3D mailer Lexinet Corporation 800 767 1577 lexinetcorporation com with pullouts flaps and pockets that allow them to explore different areas of the venue interactively INVITATIONS Why should all invitations look the same For the annual fundraiser go all out Instead of using the traditional letter to invite high end donors to your annual black tie event deliver them a personalized ticket with metallic embossing in a luxurious box

These highly visible marketing pieces are can t miss in the center of a table Whether it s at a restaurant or corporate retreat use table tents to promote products services or upcoming events When those tables are filled with guests you can make a huge impact PACKAGING Who says packaging has to be a boring box Use boxes within boxes luxurious coatings and inserts to create a memorable unboxing experience Make a statement and communicate a deeper more lasting brand impression than just Here s your stuff CUT OUTS Sometimes marketing is serious Other times you can engage your audience and build goodwill simply by letting people have fun Create an element of whimsy with life sized cutouts of the boss celebrities or sports figures Create openings for participants to peek through their faces and encourage them to take silly pictures and post them on social media lightweight and can be moved around as needed They add a splash of color an element of dimension and attentiongrabbing power Who says print marketing has to be flat Get creative and go dimensional DISPLAY STANDS Why spread marketing materials out on a flat table when you can create a one ofa kind display 3D stands are 7 iStockphoto com Altayb Novendi Dian Prasetya TFS Design 3D Illustrations TABLE TENTS

Marketing Mailing Solutions 701 N Union Street Council Grove KS 66846 800 767 1757 tlc lexinetcorporation com Follow us on Facebook for marketing tips our projects and more Welcome to the latest issue of 1 1 Messenger This newsletter is designed to provide you with information that will keep your 1 1 print campaigns cutting edge and profitable facebook com lexinetmktg You can also visit our website at lexinetcorporation com to learn more about how our services can help your business iStockphoto com gonin background invincible_bulldog omnichannel Omnichannel Success 19 of recipients engage with omnichannel campaigns vs 5 4 for single channel campaigns Source Omnisend 8 Lexinet Corporation 800 767 1577 lexinetcorporation com Copyright 2021 GRCINC