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BRAND STYLE GUIDE

Healthy People Strong Communities OUR BRAND IS OUR BOND Everything we do from our service philosophy to business planning is based around our brand Our brand is centered around our people both our employees and those we serve Every interaction is an opportunity to communicate our brand Together we can tell a consistent and compelling story about the amazing work we do at Integrated Services for Behavioral Health

Brand Style Guide Our Philosophy WE SERVE EVERYONE Even the people other organizations kick out WE SHOW UP All the time No matter what WE TAKE RISKS Because people are worth it WHO WE ARE PAGE 4 Integrated Services for Behavioral Health is a community minded forwardthinking behavioral health organization helping people along the road to health and well being We meet people in their homes and communities and help connect them to the resources they need on the path to well being

Brand Style Guide Our Voice AUTHENTIC We genuinely care about the people we serve PROFESSIONAL Our employees are well trained and mission oriented PAGE 6 HELPFUL INCLUSIVE We offer personalized patient centered care for all MOOD BOARD

Brand Style Guide isbh org PRIMARY LOGO Our Logo The Integrated Services for Behavioral Health logo conveys a sense of professionalism yet remains approachable The bold drop caps lettering style and dark high contrast color of INTEGRATED SERVICES serves to clearly state the primary offering This is paired with an all lowercase softer color treatment on for behavioral health which communicates a friendly and helpful demeanor These text treatments are supported by the icon an interwoven plait of organic strands This formation represents the interconnectedness of the individuals and communities we serve As we mend individual threads the fabric becomes a vibrant tapestry This is the main logo which should be used across a full array of brand touch points Our logo represents our collective efforts and serves as the face of our brand It should be treated with the same respect you would treat a colleague or a client and applied according to these guidelines Clear Space Minimum Size PAGE PAGE 8 To maintain legibility the logo should not be reproduced smaller than 1 5 wide To maintain legibility and brand integrity always keep a minimum clear space around the logo the height of the initial S in Services This space ensures the logo is not competing with other graphic elements and has enough room to shine More space is always welcome 9

Brand Style Guide isbh org SECONDARY LOGO ICON REVERSED LOGOS When space does not allow for the primary stacked logo treatment the secondary horizontal logo may be used These should never be used directly next to one another In certain instances the logo may be used on a dark background such as the brand s purple blend In these cases the reversed logos must be used to ensure proper legibility and contrast The icon may be used when the full brand name is already known or is not necessary because of existing context such as a longer format brochure or as a social media profile picture where the brand name is present Secondary Logo PAGE PAGE 10 Icon 11

Brand Style Guide isbh org Primary on White Reversed on Purple Blend COLOR USAGE The logo may be used in three color ways These are the only acceptable useages of the logo White on Green Blend PAGE PAGE 12 Primary on White Reversed on Purple White on Green 13

Brand Style Guide isbh org OP INCORRECT LOGO USAGE EN Do Not Rotate Do Not Stretch or Compress Do Not Place Items in Clear Space Do Not Resize Parts of the Logo Do Not Rearrange the Logo Do Not Use Low Res or Pixelated Logo The logo should be used as previously illustrated Don t compromise the brand by abusing the logo Do now skew distort add or remove elements change colors add dropshadows other decorations or embellishments respect it just the way it is Included here are some examples of ways NOT to use the logo PAGE PAGE 14 15 Do Not Change the Color Do Not Add a Dropshadow Do Not Place on an Image

Brand Style Guide isbh org Through the thoughtful use of typography we can clearly communicate our message in a consistent way that is easy to read and speaks simultaneously to our audience and about our brand The clean open sans serifs speak to the straightforward and professional approach we take with our clients Typography Neue Haas Grotesk Text Pro Roman Bold Short punchy headline Title Case with period Neue Haas Grotesk Text Pro Bold Powerful Headline SUBHEAD Text should relate to headline ALL CAPS no punctuation We Show Up Every Time OUR COMMITMENT We improve the behavioral health and well being of Ohioans and their communities through entrepreneurial approaches to behavioral health services safe housing productive partnerships and other community development efforts Roboto Regular Direct compassionate approachable Sentence case left justified Roboto Medium isbh org Classic Typewriter Bold Add necessary contact info etc lowercase no punctuation informational copy PAGE PAGE 16 info isbh org Compelling quote Quote Attribution Add inspiring social proof Sentence case left or center aligned Our team used technology and safe public health practices to stay connected with the people we serve 800 321 8293 Callout Accent Direct Title Case no punctuation Roboto Bold Italic Italic A Note From Our Executive Director Body copy Lorem ipsum sam quam voluptiati comnis es arciet apelibusam faceptae Ut aut que eatum ni ipsa serrum volorectur commolu ptistiatia doluptatur Quis am re nate voluptas rescips amusanis deliquis alibusa conet 17

Brand Style Guide isbh org Color Palette C 88 M 82 Y 34 K 24 Purple Gradient Purple Poly Texture Passionate Purple Colorful Yet Clean R 54 G 59 B 100 HEX 363b64 Dark Purple C 88 M 82 Y 34 K 44 R 40 G 43 B 79 HEX 93cc84 Dark Green C 45 M 0 Y 64 K 20 R 121 G 170 B 110 18 HEX 79aa6e PL R 147 G 204 B 132 HEALTHY PEO C 45 M 0 Y 64 K 0 Green Gradient PAGE Green Poly Texture Giving Green E S HEX 282b4f TR G N O MM CO U N I TI E S

Brand Style Guide isbh org Iconography Icons may be used to help visually communicate a topic quickly and consistently across the brand Icons should always be of a matching style single line weight contained within a circle NUTRITION HYDRATION NUTRITION HYDRATION SLEEP SUPPORT MEDICATION MEDICATION COMMUNITY MINDED DATA DRIVEN FORWARD THINKING SLEEP LOCAL PERSON CENTERED INTEGRATED COLLABORATIVE PAGE PAGE SUPPORT 20 21

isbh org THANKS FOR WHAT YOU DO Thank you for being a part of the ISBH family Together we re helping to create positive change in the lives of individuals and throughout the fabric of our communities By adhering to these guidelines you re helping to clearly communicate our purpose present a unified professional image of our organization and ultimately create a more effective movement PAGE 23

800 321 8293 info isbh org isbh org