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Creating authentic interactions,opportunities and activations between education, business, talent and sponsorsCopyright Interactive Opportunities Ltd 2022

Copyright Interactive Opportunities Ltd 2022experienceengage educateenterta i n enterprise

15 years teaching and SLT 15 years leading EdTechCopyright Interactive Opportunities Ltd 2022

Education and Business CollaborationsCopyright Interactive Opportunities Ltd 2022

Toshiba National Laptop Launch and RoadshowCopyright Interactive Opportunities Ltd 2022

PlayStation in EducationCopyright Interactive Opportunities Ltd 2022

Teacher DevelopmentCopyright Interactive Opportunities Ltd 2022

NowCopyright Interactive Opportunities Ltd 2022Experience EnterpriseEducation BusinessMATsSchoolsHomeCommercialEducationPurpose Ethical Aligned Mutual Co-Creation Collaboration Meaningful

New OpportunityCopyright Interactive Opportunities Ltd 2022PartnershipLe g a c yChallenge

•Academic targets•Ofsted Inspections•Continuously underfunded•Recruitment and retention• Post COVID catchup• Apathy in community• Difficult to inspire children• Provide life changing chances• Skills agenda T-Levels• Govt White Paper• Parental engagement• Valued by community• MarketingSchool ChallengesCopyright Interactive Opportunities Ltd 2022

Business / Brand / Corporate ChallengesCopyright Interactive Opportunities Ltd 2022•Employment / Recruitment•Congested Communications•Skills and training•Difficult to stand out in virtual world• Achieve reach and scale• Hard to plant powerful messages• Make tangible and real• Demonstrate social value• Return on investment• Loyalty• Commercial goals• Gain earned media coverage

People, Planet, PURPOSE and ProfitCopyright Interactive Opportunities Ltd 2022Adweek 2ndJanuary 2022CorporateSocialResponsibilityEnvironmentalSocialGovernanceSocialImpact

Important to all stakeholdersCopyright Interactive Opportunities Ltd 2022

Who is doing it already?Copyright Interactive Opportunities Ltd 2022

What we doCopyright Interactive Opportunities Ltd 2022BUSINESSRESOURCESCHOOLSTUDENTFAMILYChallengesObjectivesDesired Outcomes

What we did..Copyright Interactive Opportunities Ltd 2022RESOURCESCHOOLSTUDENTSFAMILIESChallengesObjectivesDesired OutcomesLocal AuthoritySchools208,821 790

Launch VideoCopyright Interactive Opportunities Ltd 2022

Outcomes – School ActivationsCopyright Interactive Opportunities Ltd 2022

So what?Copyright Interactive Opportunities Ltd 2022

Live Resources / Experiences / Campaigns Copyright Interactive Opportunities Ltd 2022SCHOOLMEDIA TEAM

Copyright Interactive Opportunities Ltd 2022

Sporting talent ambassadorsCopyright Interactive Opportunities Ltd 2022Hayley’s RibbonWrien bySarah GriffithswithHayley RasoIllustrated byLisa WilliamsDreams and AspirationsSelf-Awareness and ActionsResiliencePositive Self-talkSelf-esteemPositive Self-talkBeing ActivePositive Relationships“The story shares how those closestTo u s c a n g u i d e u s to s e e the positives within ourselves.”VisualisationBreathing and smilingUsing a MantraBe Curious“Leon’s inspirational story of his earlylife shares how we can all connectwith the magic inside ourselves.””This uplifting story build resilience,confidence and teaches children how tobounce back when things go wrong.”

Outcomes - PressCopyright Interactive Opportunities Ltd 2022

Outcomes – BrandCopyright Interactive Opportunities Ltd 2022• Zoom story reading to children’s hospices• Te am m a te s a n d t h e i r c h i l d re n• 160 country social media channels

Copyright Interactive Opportunities Ltd 2022

Copyright Interactive Opportunities Ltd 2022

Copyright Interactive Opportunities Ltd 2022SCHOOLMEDIA TEAM

Rationale• COVID has highlighted the importance of video throughout all aspects of our society.• School senior leaders are interested in solutions that cost effectively mitigate future disruption add value to their school proposition.•IOhas combined its education, technology and broadcast knowledge to enable the strategic use of video in partner schools where students are enabled to use video capabilities to support the school's objectives.• Schools are in competition more than ever and need to market themselves.• Businesses need future employees with video competencies in order to compete and commercially thrive.• Video use in education can enable significant life chances for students.Copyright Interactive Opportunities Ltd 2022

Purpose“Everyday amazing things are achieved by schools, their students and teachers, but on the whole not captured, marketed and celebrated as much as they could be.”Opportunity to raise: Self-Esteem and Well-being“wow” “well done!” “amazing!” “that is so good?” “how did you do that?” “tell me more about….” “brilliant” Copyright Interactive Opportunities Ltd 2022

Developing School’s own “Media TEAM” - capacity• Student powered• Capture events• Create social media assets• Livestream online to parents• Life skillsCopyright Interactive Opportunities Ltd 2022

Developing School’s own “Media TEAM” - reporting• Purpose and Story development• Talking to camera• Presentation skills• Professional career skills• Social media content• Marketing contentCopyright Interactive Opportunities Ltd 2022

Developing School’s own “Media Team” - technical• Video recording• Audio recording• Video mixing• Video editing• Live video streaming• Professional skillsCopyright Interactive Opportunities Ltd 2022

Embedded, valued and sustainable in schools• Off games student does livestreaming to parents• Parents enjoy and engaged in school life and their children’s activities• Significant value addCopyright Interactive Opportunities Ltd 2022

Orwell Park AwardsCopyright Interactive Opportunities Ltd 2022

• Subscription• Physical workshops• Online courses• Online resources• Support materials• Merchandise• Guest webinarsSchool Media Team ContentCopyright Interactive Opportunities Ltd 2022

Script and TeleprompterOnline through browserAppCopyright Interactive Opportunities Ltd 2022

“74% of marketers say that video has a better return on investment than static imagery and 68% say it has a better ROI than Google Ads, while only 39% of marketers create in-house videos.” Value to commerce?Copyright Interactive Opportunities Ltd 2022SCHOOLMEDIA TEAM

Regional OpportunitiesCopyright Interactive Opportunities Ltd 2022

“Special School Media Team workshops”• Hosted in a school or at a business premises• 4 hour workshop on journalism, storytelling, interviewing, videography and editing• 5-8 students from the school• 1-2 teachers from the school• 1-2 colleagues from the business• Create a short video – topic may relate to the business objectives / careers etc• School and business have media training to further promote their organisations• School and business have media assets for promotion to their communityShropshire Chamber of Commerce MembersCopyright Interactive Opportunities Ltd 2022

Bespoke Experiences / Campaigns Copyright Interactive Opportunities Ltd 2022experienceengage educateentertainenterprisebespoke

LocalCopyright Interactive Opportunities Ltd 2022

“The education of our future generations is the most important thing that we can all invest in to grow and thrive.”Copyright Interactive Opportunities Ltd 2022What better PURPOSE?

“We raise aspiration and self-esteem in children and the community around them.”Andrew Goff - Founder IOCopyright Interactive Opportunities Ltd 2022

Welcome the opportunity to discuss how we could work with your organisation and invite further questions.Discussion and DiscoveryCopyright Interactive Opportunities Ltd 2022

ContactThank you.andrew.goff@io.uk.com+44 7967 565882Copyright Interactive Opportunities Ltd 2022