Infinity Home Team ~ Suncoast Lifestyle : simplebooklet.com

WHO IS INFINITY?Established on November 1, 2020, Infinity Home Team, led by Dena and Sharma, combines over ten years of activereal estate experience to deliver exceptional service. With a highly acclaimed track record, they adeptly assistbuyers, sellers, and investors in achieving their real estate objectives, irrespective of market conditions. Theirexpertise ensures a seamless transaction process, consistently generating multi-million-dollar gross sales annually.Above all, they take pride in assisting numerous families each year in finding their ideal home or transitioning to thenext chapter in life.Sharma, a Sarasota County native and third-generation Realtor, brings extensive local knowledge to her role. Adevoted wife, mother, and grandmother, she prioritizes family while maintaining a strong work ethic for her clients.Serving on the Board of Directors for the United Way of South County, Sharma actively contributes to thecommunity, overseeing initiatives that provide housing assistance, support for Veterans, free legal aid, and taxpreparation services. As part of Infinity Home Team's commitment to social responsibility, over 10% of our grossprofit is dedicated to community outreach. Outside of her professional endeavors, Sharma enjoys immersing herselfin all things Walt Disney and cherishes moments at her lake home with her family.Florida resident since 2000, Dena specializes in assisting clients relocating to the Sunshine State. With a diverseupbringing in various states, she easily connects with clients and uncovers shared connections. Influenced by hermother's interior design studio, Dena developed a passion for real estate early on. Her strong work ethic, honed inher parent's restaurant, is a cornerstone of her professional approach. With nearly a decade in local government,Dena possesses extensive area knowledge and valuable connections. Committed to exemplary service, she embodiesthe "Midwest nice" personality, consistently going above and beyond for each client. Outside of work, Dena valuesfamily time and enjoys seizing travel opportunities, finding Florida an exceptional place to call home.Dena Olson 02Sharma Ferrugia&

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WHAT PEOPLE ARE SAYINGSharma and Dena have done such a great job in helping mywife and I find not only one house but three houses in FL.They have also sold 2 homes for us and had us undercontract within 2 days. I highly recommend them for any ofyour home buying or selling needs.THE GRAVELINE FAMILYThe Infinity Home Team listened to what Iwas looking for and quickly found me theperfect home. They made sure all myquestions were answered and walked methrough every step of the purchaseprocess making a cross countryrelocation very simple and easy. I highlyrecommend Sharma and Dena and willdefinitely use them again!My wife and I had the challenging task ofselling while the market was high coupledwith immediately procuring the best value inthe SWFL market for our new purchase. The24/7/365 open line of communication,dynamic insights and professionalism theInfinity Home Team possess and employ isexactly why we nailed it, especially in theextremely hot new movers market. Top formand Cheers!THE SMITH FAMILYTHE OZKAN FAMILY03

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UNITED WAY OF SOUTHSARASOTA COUNTYGIVING BACK TOOUR COMMUNITY05Infinity Home Team believes in the profound impact businesses can have on theircommunities. That's why we're proud to share our commitment to socialresponsibility by dedicating a percentage of each commission check to the UnitedWay of South Sarasota County. By supporting this esteemed organization, we aimto contribute to initiatives that address the root causes of societal challenges,making a meaningful difference in education, health, and financial stability.We invite you, our valued clients and community members, to join us in thisendeavor. Your involvement, no matter the scale, can create a ripple effect ofpositive change in the lives of those less fortunate. By choosing us as your Realtors,you're not just choosing service excellence; you're actively participating in buildinga brighter and more inclusive future for South Sarasota County. Together, let'sempower change and make a lasting impact on our community.www.uwssc.org

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Venice, Florida, is often referred to as an island, sparkingcuriosity among residents and visitors alike. The uniquedesignation stems from the city's intricate waterwaysystem, specifically the Intracoastal Waterway, whichplayed a pivotal role in shaping the geographical layoutof this charming destination. Venice, initially established in the 1920s by the Brotherhood of Locomotive Engineers as a planned community, is situated on the Gulf of Mexico. Despite itscoastal location, it wasn't always considered an island. The transformation occurredwith the creation of the Intracoastal Waterway, a man-made canal system designed tofacilitate navigation along the eastern seaboard of the United States.The concept of the Intracoastal Waterway dates back to the early 19th century, but itgained significant traction during the 20th century. The purpose of this waterway wasto provide a safer and more protected route for maritime traffic, avoiding theunpredictable conditions of the open sea. In the case of Venice, the IntracoastalWaterway was instrumental in carving out what we now know as the island.Engineers and workers meticulously dug and dredged the canal, connecting thewaters of the Gulf of Mexico to the Venice Inlet, separating the city from the mainland.This strategic undertaking effectively transformed Venice into a geographicallydistinct entity—an island surrounded by the Intracoastal Waterway.The Intracoastal Waterway's impact on Venice is not merely geographical; it alsocontributes significantly to the city's character and lifestyle. The canals crisscrossingthe island offer picturesque waterfront views and create a unique setting for Venice'sarchitecture, emphasizing its coastal charm. Additionally, the waterway serves as aplayground for recreational activities such as boating, fishing, and kayaking,enhancing the overall appeal of the island community.Venice's status as an island is, therefore, intricately tied to the foresight of those whoenvisioned the Intracoastal Waterway as a transformative force. Through carefulplanning and engineering, Venice emerged not only as a coastal city but as an islandwith a distinctive character shaped by the very waterways that surround it. Today,when one refers to Venice, Florida, as an island, it's a nod to the historical andgeographical significance of the Intracoastal Waterway, a testament to humaningenuity in shaping the landscapes we call home.IS VENICE REALLY AN ISLAND?06

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09Price: A Balancing ActThe price of a home is often the first consideration for both buyers and sellers. In SarasotaCounty, the real estate market is influenced by a variety of factors, including the proximityto stunning beaches, cultural amenities, and the overall economic climate. Homeownersand potential buyers alike must carefully navigate this balancing act to ensure a fair andcompetitive price. Overpricing a property can deter potential buyers, while underpricingmay leave money on the table. A skilled real estate professional with local expertise iscrucial for finding the sweet spot that aligns with market trends and property values inSarasota County.Location: Embracing the Sarasota LifestyleSarasota County is renowned for its diverse and charming communities, each offering aunique blend of amenities and lifestyle options. The location of a home plays a pivotal rolein its desirability and market value. Proximity to Siesta Key's world-famous white sandbeaches, the cultural richness of downtown Sarasota, and the family-friendly atmosphere inplaces like Venice are key selling points. Additionally, access to quality schools, healthcarefacilities, and recreational spaces further enhances a property's appeal. Sellers often findsuccess by showcasing the distinctive features of their home's location, highlighting theSarasota lifestyle that potential buyers can enjoy.Curb Appeal: First Impressions MatterThey saying "You never get a second chance to make a first impression" holds true in realestate. Curb appeal, the aesthetic attractiveness of a property from the street, is a crucialfactor in influencing a buyer's decision. In Sarasota County, where tropical landscapes andarchitectural diversity abound, a well-maintained exterior can significantly impact a home'smarketability. Lush gardens, manicured lawns, and inviting entryways contribute to theoverall appeal. Sellers should invest time and resources in enhancing their property's curbappeal, ensuring that it stands out in a competitive market.In the real estate landscape of Sarasota County, the adage that a home sells based on itsprice, location, and curb appeal holds profound relevance. Successfully navigating thesethree pillars requires a delicate balance, market knowledge, and an understanding of theunique attributes of the Sarasota lifestyle. Sellers and buyers alike can benefit fromenlisting the expertise of local real estate professionals who can guide them through theintricacies of pricing strategies, neighborhood nuances, and the art of creating irresistiblecurb appeal. In Sarasota County, where the sun shines bright and the real estate market isever-evolving, the harmonious interplay of price, location, and curb appeal ensures thathomes find their rightful place in the hearts of new owners.THE REAL REASON A HOME SELLS

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PREPARING YOUR HOME TO SELL113 THINGS THAT WILL MAKE A DIFFERENCESelling your home can be an exciting yet challenging endeavor. To ensure asmooth and lucrative sale in the Sarasota County real estate market, it's crucialto prepare your home thoroughly. As seasoned Realtors familiar with theSarasota area, we recommend the following three steps to help boost yourhome's value with minimal effort.Curb Appeal Matters: First impressions arelasting, and that holds true for potentialhomebuyers. Enhance your home's curb appealto entice prospective buyers. Consider investingin landscaping services to keep the yard well-maintained, trim overgrown bushes, and addcolorful plants for a welcoming touch. A freshcoat of paint on the front door and someoutdoor lighting can make a significantdifference without requiring a major investment.Declutter and Depersonalize: One of the mostcost-effective ways to increase your home's valueis to declutter and depersonalize the space.Remove excess furniture, personal items, and anyunnecessary clutter to make your home appearmore spacious. Neutralize wall colors to appeal toa broader audience, allowing potential buyers toenvision the space as their own. This step not onlymakes your home more marketable but alsominimizes the amount of work required on yourpart.Maximize Natural Light: Florida's abundantsunshine is a major selling point. Ensure your hometakes full advantage of natural light by cleaningwindows, opening curtains, and trimming anyovergrown vegetation blocking sunlight. Considerinstalling light-colored curtains or blinds tomaximize the brightness within the home. A well-litspace feels more inviting and spacious, contributingto a positive impression on potential buyers.

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MYAKKA RIVER STATE PARK -Park Manager Stephen Giguere tells us that Myakka Riveris an amazing park to enjoy an immersive experience intoa diverse and dynamic natural area that is the RealFlorida. The park is over 37,000 acres and is part of alarger area of conservation referred to as the “MyakkaIsland,” totaling more than 80,000 acres of conservationlands within Sarasota and Manatee counties. The park was developed in the 1930s by the CivilianConservation Corps. It was centered around the MyakkaRiver and its expansive floodplain. Now a state-designated Wild and Scenic River, the Myakka is primarilyfed by rainfall and experiences pulses of high and lowwater levels seasonally. Summer rains fill the floodplain, leading to high waterlevels that are ideal for paddling and experiencing wildlifeup close. As the park transitions to the winter and dryseason, the floodplain recedes to the river and, by thespring, the river will slowly dry up and even go dry insections. This dramatic shift in water levels provides quitea different experience for visitors throughout the year. From the blooms of vivid wildflowers and grasses in theFlorida dry prairie in October to a sea of bright yellowcoreopsis in the floodplain marshes in May, there is a richdiversity of plant species to observe throughout the park. THE JOHN AND MABLE RINGLING MUSEUM OF ART-US News says that The John & Mable Ringling Museum ofArt, which features thousands of Medieval, Renaissance,Greek, Roman, and Cypriot antiquities and works of art, isthe main attraction on The Ringling Museum campus.Numerous galleries showcase pieces from Ringling Bros.Circus co-founder John Ringling's personal collection,including paintings by Velázquez, Rubens, and Veronese.And in the museum's courtyard, 20th-century bronze andstone casts of iconic works like Michelangelo's "David" areon display.According to recent visitors, everyone from artenthusiasts to architecture and nature buffs will loveexploring this museum. The attraction's art collectionoffers all sorts of masterpieces to ogle, while the pinkbuilding's unique U-shaped design impresses with itsRenaissance-inspired facade. Additionally, travelers raveabout the property's courtyard and gardens, whichfeature fountains, statues, various flowers, andpicturesque views of Sarasota Bay. Althoughphotography is not permitted in the museum's specialexhibits, visitors are more than welcome to snap somephotos of permanent collection pieces and the property'sgardens and exterior, so be sure to bring your camera.13FOR THE NATURE LOVER FOR THE ART LOVERSarasota County has a little something foreveryone! (outside of snow skiing, you won’tfind that nonsense here)THINGS TO DO IN SARASOTA

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In the dynamic world of real estate, selling a home is not just about placing a"For Sale" sign in the front yard and waiting for potential buyers to comeknocking. A skilled realtor understands the importance of an extensive andstrategic marketing plan that leverages the local, national, and onlinespheres. Let's explore the multifaceted ways in which realtors market yourhome, ensuring it receives the attention it deserves.1. Local Charisma:The local market serves as the cornerstone for any successful home sale. Aseasoned realtor taps into their knowledge of the neighborhood, employingvarious strategies to attract local buyers:Traditional Advertising: From eye-catching yard signs to brochures andflyers, traditional marketing materials play a vital role in local visibility.These tangible items can pique the interest of potential buyers who arealready invested in the community.Open Houses: Realtors organize open houses to provide potential buyerswith an immersive experience. This not only showcases the property butalso fosters a connection between the buyer and the neighborhood.Networking: Establishing strong connections with other local real estateprofessionals, attending community events, and engaging with localbusinesses contribute to building a robust network. This network can beinstrumental in spreading the word about your property.MARKETING IS OUR SPECIALTY14Unlocking the Power of Realtor Marketing: From Local Charm to Global Reach

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3. Web Dominance:In the age of technology, an online presenceis non-negotiable. Realtors employ a rangeof digital strategies to ensure your home isvisible to a global audience:Search Engine Optimization (SEO): Byoptimizing online content, includingproperty descriptions and images,realtors increase the chances of yourhome appearing in relevant searchresults, attracting potential buyers fromaround the world.Social Media Marketing: Platforms likeFacebook, Instagram, and Twitter providerealtors with powerful tools to showcaseyour home. Engaging content, targetedadvertising, and virtual tours shared onsocial media enhance visibility andgenerate interest.Virtual Tours and 3D Models: Leveragingtechnology, realtors create virtual toursand 3D models of your home, allowingpotential buyers to explore every cornerremotely. This immersive experiencetranscends geographical boundaries,attracting international buyers.The modern realtor employs a dynamic andcomprehensive marketing strategy thatspans local, national, and online channels. Bycombining traditional charm with the vastreach of the internet, they ensure that yourproperty receives the attention it deserves,increasing the likelihood of a successful andlucrative sale.15MARKETING IS OUR SPECIALTY2. National Exposure:While local charm lays the foundation, asuccessful realtor understands theimportance of casting a wider net to attractbuyers from across the country. Nationalexposure involves strategic marketingefforts that extend beyond the immediateneighborhood:Online Listings: Realtors utilize popularreal estate websites to ensure yourproperty is visible to a nationalaudience. High-quality photos, detaileddescriptions, and virtual tours makeyour home stand out in a crowdeddigital marketplace.Print and Digital Advertising: Nationalpublications and digital platforms allowrealtors to showcase your property to abroader audience. This can includefeaturing your home in real estatemagazines, online articles, and socialmedia campaigns with a national reach.Collaboration with Relocation Services:Realtors often collaborate withrelocation services to connect withpotential buyers who are moving fromone part of the country to another. Thistargeted approach can lead tosuccessful transactions.

Infinity Home Team ~ Suncoast Lifestyle

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