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1DO 1411CO1PortfolioDESIGN PROJECT 2SUBMITTED BY ; KRISHNA PRIYASUBMITTED TO: MS MONA PANCHAL AND MS KOMAL PARMAR
SHEET NO TITLE REMARKS01020304050607080910CASE STUDYCONCEPT SHEETMATERIAL PALETTECOLOUR PALETTEFLOORING LAYOUTFALSE CEILING LAYOUTELECTRICAL LAYOUTFIRE FIGHTING LAYOUTINTERNAL ELEVATIONSFURNITURE LAYOUT1112SHOP FRONT DESIGNMODELINDEX
STORELOCATIONS INTERNATIONALLYCURRENT LOCATIONSFUTURE LOCATIONSFORMER LOCATIONSCOLOUR SCHEMESTUDENT NAME: KRISHNA PRIYASHEET NAME: CASE STUDYDATE:20 MAR 2024SCALE: NTSREMARKS:COURSE: IDO 1411C01 DESIGN PROJECT II (MEDIUM SCALE PROJECT)Dunkin' Donuts, now known as Dunkin', isan American multinational coffee andfast-food chain. It was founded in 1950and is famous for its coffee, donuts, andbreakfast items. The colours of the brand logo went from adull brown to a candy shade of pink, lateron the bright and cheerful orange wasadded which the brand still uses in itsdesigns to this day.TYPOGRAPHY:The font for the logo evolved from a dullhandwritten style to a more plump androunder style that looks more friendly andinviting. SIMPLICITY:The newer designs of Dunkin’ use a moreminimalistic approach.EMPHASIS ON THE CIRCULARELEMENT:A lot of the brand's elements such as thecoffee or the donuts follow the same roundshape which is also reflected in its interiors.DESIGN GOAL:The interiors are intended ‘to create a warm environment for guests who seek a longer,more relaxed visit’.SEATING ARRANGEMENTS:Many locations offer a mix of seating options, includingtables and chairs, as well as some with morecomfortable seating arrangements, encouraging longervisits.DISPLAY CASES: Transparent display cases showcase a variety of freshlybaked donuts and other baked goods, enticingcustomers with visual appeal.COFFEE STATIONS: Coffee stations are now an important part of thefranchise as they have begun to focus more on their beverages.WALL MURALS:To add character to the interiors murals are importantadditions.LIGHTING: Lighting is usually bright and well-lit to create acheerful and welcoming environment.
STUDENT NAME: KRISHNA PRIYASHEET NAME: CONCEPT SHEETDATE: 20 MAR 2024SCALE: NTSREMARKS:COURSE: IDO 1411C01 DESIGN PROJECT II (MEDIUM SCALE PROJECT)A suspended banner/signage to highlight andenhance the counter +coffee bar area.Semi-circular sofa boothseatings( to representdonuts) that will be the partof the main seating area. Simpler bar stool chairs for therest of the seatings. ( 4 seaters+ 1 seater window seating)Signage sticker inspired fromthe older dunkin donuts logoto be put as windowtreatment..SHEETCONCEPTThe design concept is to create a bright, colourfuland playful interior space that allows thecustomers to sit comfortably and consume theirfood. More informal and rounder shapes have beenused throughout the design to achieve this affect.
STUDENT NAME: KRISHNA PRIYASHEET NAME: MATERIAL PALETTEDATE: 20 MAR 2024SCALE: NTSREMARKS:COURSE: IDO 1411C01 DESIGN PROJECT II (MEDIUM SCALE PROJECT)PALETTEMATERIALFLOORING CERAMIC WOOD TILESTERAZZO TILESFURNITUREWOOD LAMINATEFAUX LEATHERMILD STEELGLASS
STUDENT NAME: KRISHNA PRIYASHEET NAME: COLOR PALETTEDATE: 20 MAR 2024SCALE: NTSREMARKS:COURSE: IDO 1411C01 DESIGN PROJECT II (MEDIUM SCALE PROJECT)SHEET NO.03PALETTECOLOURThe colours of the brand are candyshade of pink, bright and cheerfulorange and a dark brown which givesa cheerful, bright and friendly feelingto the applied places.
STUDENT NAME: KRISHNA PRIYASHEET NAME: MODELDATE: 20 MAR 2024SCALE: NTSREMARKS:COURSE: IDO 1411C01 DESIGN PROJECT II (MEDIUM SCALE PROJECT)SHOP FRONTCoffee cup windowsticker inspired byan older logo ofDunkin’Curved wooden suspensionfrom the ceiling that has theshop front logo of Dunkin’ MODELWooden bar tablewith metal legsused for singleseating.Bar stools withmetal stand andleather seat.