FINAL_ISSUE 002 MAR. 2024_IMPACT : simplebooklet.com

LETTEREDITOR'SThe Impact Giving Magazine serves as a powerful platform for inspiringstories, insightful articles, and expert advice on impact investing andphilanthropy. With a growing readership and a commitment to drivingpositive change, the magazine presents unique partnershipopportunities for potential investors looking to align with our missionand reach a socially conscious audience. In this edition of our magazine, we embark on a journey across varioussectors and industries, exploring social impact and innovation inEurope. From the IT sector's evolution to the transformative power ofphilanthropy and impact investing, each article delves into criticaltopics shaping our world today.We analyze the profound impact of technology on society, uncover theevolution of the gaming industry, and delve into the intersection ofbusiness and social responsibility. Furthermore, we highlight theimportance of annual investments in NGO capacity building andexamine the latest trends in impact investing across industries. As wenavigate these complex scenarios, we reaffirm our commitment toempowering positive transformation and driving meaningful impact incommunities across Europe.Sincerely,Founder, ImpACT Giving & Editor-in-Chief, ImpactGiving MagazineD R . GIULI A T U F A R UEDITORIAL STAFFEDITOR IN CHIEFDr. Giulia TufaruART DIRECTOR Theodora NitaADVERTISING & PARTNERSHIPS Fiona SchmidBianca DumitracheAndrei BusuiocIMPACTThe philanthropic sector is growing, with an increasing number ofindividuals and businesses seeking to give back to their communitiesand support causes they care about. However, many struggle tonavigate the complex landscape of charitable giving and findopportunities that align with their values and goals. This is whereImpACT Giving steps in, providing a comprehensive suite of services tofacilitate and streamline the giving process.ImpACT Giving is a socially conscious company dedicated to promotingand facilitating impactful philanthropy. Our three core services includethe Impact Giving Magazine, Impact Giving Events, and the ImpactGiving HUB, our Matchmaking Platform. Through these services, weaim to inspire, connect, and empower individuals and organizations tomake a difference in their communities and beyond.Our services are designed to provide resources, connections, andopportunities for individuals and businesses to maximize their impactthrough philanthropy. Whether through our magazine, events, ormatchmaking platform, we strive to be a catalyst for meaningful socialimpact.IMPACT GIVING MAGAZINE3

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The fusion of Philanthropy and impact investing emerges as a force driving profoundsocial change. Impact investing, with its dual focus on financial returns and tangiblesocial or environmental impact, represents a paradigm shift in the realm of sociallyresponsible investing. It transcends traditional notions of charity by leveragingfinancial resources to address pressing societal challenges while generatingsustainable returns.At the heart of this movement lies the recognition that philanthropy alone may notsuffice to tackle the complex issues facing our communities and planet. Impactinvesting offers a complementary approach, harnessing the power of capital marketsto catalyze positive change. By aligning financial incentives with social objectives,impact investors not only drive innovation and entrepreneurship but also createmeasurable and sustainable impact across a wide range of sectors, from healthcareand education to environmental conservation and economic empowerment.IMPACT GIVING MAGAZINEWhat sets impact investing apart is itsability to bridge the gap between profit andpurpose, demonstrating that financialsuccess and social good are not mutuallyexclusive. Through strategic investments inmission-driven enterprises and innovativeinitiatives, impact investors can addresssystemic inequalities, empowermarginalized communities, and fosterinclusive economic growth.Moreover, impact investing encourages ashift in mindset, from passive giving toactive participation in creating positivechange. It empowers individuals andinstitutions to become agents of impact,driving solutions to some of the mostpressing challenges of our time.Yet, while impact investing holds immensepromise, it is not without its complexitiesand challenges. Measuring and managingsocial impact, aligning financial incentiveswith social objectives, and navigating theintricacies of impact-driven investmentstrategies require a nuanced understandingand a commitment to transparency andaccountability.In this evolving scenario, Impact GivingMagazine serves as a beacon of inspirationand insight, exploring the intersection ofphilanthropy and impact investing. By spotlighting innovativeapproaches, sharing success stories,and fostering dialogue amongstakeholders, the magazine aims tocatalyze collaboration and drivemeaningful change.Impact investing represents atransformative approach to finance,integrating Environmental, Social,and Governance (ESG) factors intoinvestment decisions. According toresearch from the Eco SkillsAcademy, this strategy not only aimsfor financial returns but also seeks togenerate positive societal andenvironmental impacts. It's amovement gaining momentum,reflecting a growing demand forinvestments that align with personalvalues and broader societal goals. Impact InvestingAcross Industries8

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IMPACT GIVING MAGAZINEThis approach envisions finance as acatalyst for positive change, with investorsleveraging their capital to address pressingglobal challenges while pursuing financialreturns. Impact investing goes beyondtraditional philanthropy by incorporatingsustainability principles into investmentstrategies, fostering a more holisticapproach to wealth creation.A key principle of impact investing is thecommitment to transparency andaccountability. Investors actively track andmeasure the social and environmentalperformance of their investments, ensuringthey contribute to meaningful change. Thisemphasis on accountability distinguishesimpact investing from traditional forms offinance, where profit maximization oftentakes precedence over broader societalconsiderations.As impact investingcontinues to gain traction, it's reshaping theinvestment landscape, encouragingbusinesses to adopt more sustainablepractices and empowering consumers tomake informed choices. Ultimately, impactinvesting holds the promise of a moreequitable and sustainable future, wherefinancial prosperity is intertwined withsocial and environmental well-being.Moreover, the gaming industryrecognizes the importance ofdiversity, equity, and inclusion (DEI)in driving innovation and fostering asupportive work environment.Companies are actively working toincrease diversity in their workforceand leadership positions, promotingequal opportunities for employeesfrom diverse backgrounds. Thiscommitment to DEI extends beyondinternal policies to encompasspartnerships with diverse suppliersand community organizations,creating a more inclusive gamingecosystem. Gaming companies areinvesting in communities bysupporting local economicdevelopment initiatives andphilanthropic endeavors. Throughjob creation, infrastructureinvestments, and charitablecontributions, these companies areleveraging their resources to make apositive impact on the communitieswhere they operate.By embracing impact investing, thegaming industry is not onlyenhancing its own sustainability andresilience but also contributing tobroader social and environmentalgoals. Through collaborative effortsand strategic investments, gamingcompanies are driving positivechange and shaping a more inclusiveand sustainable future.Impact Investing inGaming Industry:The gaming industry is embracing impactinvesting by integrating ESG principles intoits operations and strategies. According tothe American Gaming Association, gamingcompanies are focusing on three key areasto drive positive change: sustainability,diversity, equity, and inclusion, andcommunity investment. In terms ofsustainability, gaming companies arecommitted to reducing their carbonfootprint and exploring alternative energysources. This includes initiatives such astransitioning to renewable energy andimplementing energy-efficient technologiesin gaming facilities. By prioritizingsustainability, these companies are notonly mitigating environmental impact butalso reducing operational costs andenhancing long-term resilience.9

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This not only improves patientoutcomes but also reducesemergency medical expensesassociated with untreatedconditions. Furthermore, AI-drivendiagnostics are revolutionizinghealthcare by accelerating theinterpretation of medical data andenabling personalized treatmentplans. By leveraging machine learningalgorithms, healthcare providerscan analyze vast amounts ofpatient data to identify patternsand make accurate diagnoses. Thisnot only enhances patient care butalso reduces healthcare costs byoptimizing resource allocation andstreamlining treatment processes.Overall, the IT industry is playing apivotal role in driving sustainabledevelopment in healthcare throughinnovative technology solutions. Byinvesting in remote monitoring, real-time data analysis, and AI-drivendiagnostics, the IT sector iscontributing to improved patientoutcomes, reduced healthcare costs,and a more efficient healthcaresystem.The IT industry is leveraging technology todrive sustainable development andaddress pressing global challenges. According to Business World Wellbeing,technology solutions in healthcare arerevolutionizing patient care and reducinghealthcare costs through remotemonitoring, real-time health data analysis,and AI-driven diagnostics. Remotemonitoring technologies, such as healthapps and wearable devices, enablepatients to manage chronic conditionsfrom the comfort of their homes. This notonly improves patient outcomes but alsoreduces healthcare costs by eliminatingthe need for frequent hospital visits andemergency care. Studies have shown asignificant decrease in healthcare costsfor patients with long-term illnesses,demonstrating the financial benefits ofremote monitoring solutions.Real-time health data analysis provided bywearable devices allows for proactiveinterventions and timely medicaltreatments. By continuously monitoringvital health metrics, such as glucose levelsand heart rate, these devices enablehealthcare providers to detect and addresshealth issues before they escalate.Impact Investing in IT Industry:IMPACT GIVING MAGAZINE10

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Cross-Industry Collaborations:Collaborative initiatives across industriesare essential for addressing globalchallenges and driving sustainabledevelopment. According to the WorldEconomic Forum, developing countries canempower themselves by forging alliances,sharing knowledge and resources, andfocusing on technology transfer andcapacity building. South-South cooperation,exemplified by initiatives like the ClimateVulnerable Forum and the Alliance of SmallIsland States, allows developing countriesto share experiences and expertise inaddressing common challenges such asclimate change. By pooling resources andknowledge, these alliances amplify theimpact of individual efforts and fostercollective resilience.Specialized alliances focusing on specificissues, such as India's localization ofsustainable development goals, enablecountries to tailor strategies to their uniquecontexts and priorities. By aligning effortstowards common objectives, these alliancesmaximize impact and accelerate progresstowards sustainable development. Technology transfer and capacitybuilding initiatives facilitated byorganizations like the UNEnvironment Programme are crucialfor ensuring equitable globalparticipation in sustainabledevelopment efforts. By providing access to technology andbuilding local capabilities, these initiativesempower developing countries to adapt toand mitigate global challenges such asclimate change.Cross-industry collaborations are essentialfor addressing global challenges and drivingsustainable development. By fosteringalliances, sharing knowledge and resources,and promoting technology transfer andcapacity building, countries can empowerthemselves to navigate the complexities ofglobal cooperation and build a moresustainable future.Reference:Sopact: Impact Investment Examples.Investopedia: Philanthropy Definition - The Bridgespan Group: Understanding ImpactInvesting.Rockefeller Philanthropy Advisors:Introduction to Impact Investing.IMD: Philanthropic Impact Investing.FasterCapital: Philanthropy and Investing forSocial Good.FasterCapital: Utilizing the Wealth Effect forSocial Impact.The Global Impact Investing Network (GIIN):Need to Know.Ecoskills Academy: ESG Investing: FinancialReturns & Positive ImpactAmerican Gaming Association: ESG Initiativesin the Gaming IndustryBusiness World Wellbeing: How TechnologyCan Contribute to Making Healthcare MoreAffordable and AccessibleWorld Economic Forum: How DevelopingCountries Empower Themselves to Navigatethe Challenges of Global CooperationIMPACT GIVING MAGAZINE11

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The European gaming industry has seen remarkable growth and transformation overthe past decade, driven by technological advancements, changing consumerbehaviors, and evolving market trends. As we delve into the insights provided by theAnnual Industry Report, it becomes evident that the landscape of gaming in Europe isdynamic and multifaceted.IMPACT GIVING MAGAZINEA Comprehensive Look at IndustryInsights:Mobile gaming has emerged as a dominantforce, capturing more than 50% of themarket share. This surge can be attributedto the widespread adoption ofsmartphones, which has made gaming moreaccessible than ever before. Moreover, therelease of next-generation consoles such asthe PlayStation 5 and Xbox Series X/S hasrevolutionized the gaming experience,offering enhanced graphics, processingpower, and immersive gameplay.Esports, once considered a niche interest,has now become a mainstreamphenomenon, drawing millions of viewersand participants worldwide. Withsubstantial prize pools and globaltournaments, esports has cemented itsposition as a legitimate form ofentertainment, attracting players of all agesand backgrounds.In understanding the dynamics of theEuropean gaming industry, data sourceslike Ipsos, GSD, and EGDF-ISFE play acrucial role. These sources provide valuableinsights into economic trends, playerdemographics, and market behaviors,helping stakeholders make informeddecisions and strategic investments. Forinstance, the stability and growth ofEurope's video game sector, with revenuereaching €23.3 billion and a player base of124.8 million, underscore its significance inthe global market.Diversity in player demographics is anothernotable trend, with women and older agegroups increasingly participating in gamingactivities. Initiatives like the#Seizethecontrols campaign and highawareness of PEGI ratings emphasize theindustry's commitment to responsiblegameplay and parental involvement.The evolution of the Europeangaming industry over the pastdecade has been nothing short ofremarkable. From the rise of mobilegaming to the exponential growth ofesports, the sector has undergonesignificant transformations,reshaping the way people interactwith and consume digitalentertainment.One of the most prominent trendsdriving this transformation is thewidespread adoption of mobilegaming.Unraveling theTransformationof EuropeanGaming:14

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IMPACT GIVING MAGAZINEWith smartphones becoming morepowerful and affordable, millions ofEuropeans now have access to a vast arrayof gaming experiences right at theirfingertips. This accessibility hasdemocratized gaming, allowing people fromall walks of life to enjoy immersivegameplay anytime, anywhere.Alongside the surge in mobile gaming, therise of esports has captured theimagination of millions. What was once aniche subculture has now blossomed into aglobal phenomenon, with professionaltournaments drawing massive audiencesand lucrative sponsorship deals. The mainstream acceptance of esports hasnot only propelled the industry to newheights but has also opened up excitingopportunities for aspiring gamers andcontent creators.Furthermore, the technologicaladvancements in console gaming havepushed the boundaries of what is possiblein terms of graphics, processing power, andgameplay mechanics. The release of next-generation consoles like the PlayStation 5and Xbox Series X/S has ushered in a newera of gaming, offering players unparalleledlevels of immersion and realism.Despite these advancements, the industrystill faces challenges. Financial gaps andrecruitment difficulties remain persistentissues, threatening to stifle growth andinnovation. However, the European gamingsector is resilient, and with strategicmeasures and collaboration, it canovercome these obstacles and continue tothrive in the years to come.The PEGI age rating system serves asa valuable tool for parents to makeinformed decisions regarding theirchildren's gaming habits. Research indicates a high level ofawareness of PEGI age rating labelsamong parents, with 79% of thosewith gaming children familiar withthe system. This awareness empowers parents toassess the appropriateness of gamecontent and make purchasingdecisions aligned with their valuesand preferences.Moreover, the PEGI age ratingsystem is perceived as clear anduseful by the majority of parents,with 84% finding the labels clear and78% considering them useful. This positive perceptionunderscores the effectiveness of thePEGI system in facilitating informeddecision-making and promotingresponsible gaming practices amongfamilies.In addition to age ratings, parentalcontrol tools play a crucial role inpromoting responsible gamingbehaviors. RegulatoryConsiderations andAwa reness:The regulatory landscape surrounding thegaming industry plays a critical role inensuring consumer protection andresponsible gaming practices. PEGI, short for Pan-European Game Information, is a Europeanvideo game content rating system established to help Europeanconsumers make informed decisions when buying video gamesor apps through the use of age recommendations and contentdescriptors. It was developed by the Interactive SoftwareFederation of Europe (ISFE) and came into use in April 2003,replacing many national age rating systems with a singleEuropean system. The PEGI system is now used in 41 countriesand is based on a code of conduct, a set of rules to which everypublisher using the PEGI system is contractually committed.15

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IMPACT GIVING MAGAZINEThese tools allow parents to monitor andlimit their child's gameplay, providing anadditional layer of oversight andprotection. Research indicates that 62% ofparents with awareness of PEGI labelsutilize parental control tools to managetheir child's gaming habits, demonstratingthe practical utility of these tools inpromoting responsible gaming practices.Efforts to raise awareness about gamingdisorders and promote healthy gaminghabits are essential components ofregulatory initiatives. Public healthcampaigns aimed at increasing awarenessabout the signs and symptoms of gamingdisorder can help individuals recognizeproblematic gaming behaviors and seekappropriate support and intervention.The inclusion of gaming disorder in theInternational Classification of Diseases(ICD-11) has further amplified attention tothe issue, enabling health professionals tofocus on preventive measures andtreatment strategies. By raising awarenessabout gaming disorder and providingresources for individuals and familiesaffected by excessive gaming, regulatorybodies can play a proactive role inaddressing this growing public healthconcern.Regulatory considerations and awarenessinitiatives are essential for promotingresponsible gaming practices andprotecting consumers, particularly youngplayers, from potential harm. The PEGI agerating system, along with parental controltools and public health campaigns, servesas valuable resources in fostering a safeand enjoyable gaming environment for all.Addressing GamingDisorder:Gaming disorder, recognized by the WorldHealth Organization (WHO) in theInternational Classification of Diseases(ICD-11), refers to a pattern of persistentand recurrent gaming behavior that leadsto significant impairment or distress. As the prevalence of gaming disordercontinues to rise, it has becomeimperative to monitor and addressexcessive gaming behaviors tosafeguard individual well-being andpublic health.The inclusion of gaming disorder inthe ICD-11 standardizes diseaseidentification and classification,enabling health professionals todiagnose and treat the conditioneffectively. By providing a cleardiagnostic criteria, the ICD-11framework facilitates public healthplanning, intervention, andmonitoring, ensuring timely supportfor individuals affected by gamingdisorder.While gaming disorder affects aminority of gamers, proactivemeasures for prevention andtreatment are essential to mitigateits potential negative consequences.Monitoring excessive gamingbehaviors and identifying earlywarning signs are crucial steps inaddressing gaming disorder andpreventing its escalation into moresevere forms of addiction.Public awareness initiatives play apivotal role in raising awarenessabout gaming disorder andpromoting healthy gaming habits. 16

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IMPACT GIVING MAGAZINEPublic health campaigns aimed ateducating individuals, families, andcommunities about the risks associatedwith excessive gaming can help reducestigma, increase understanding, andencourage help-seeking behavior amongthose affected by gaming disorder.Encouraging responsible gaming practicesis another key component of addressinggaming disorder. Campaigns emphasizingbalanced play, regular breaks, and diversehobbies outside of gaming can helpindividuals maintain a healthy gaming-lifebalance and reduce the risk of developingproblematic gaming behaviors.Collaboration between stakeholders,including governments, healthcareproviders, educators, and industrystakeholders, is essential for implementingcomprehensive strategies to addressgaming disorder effectively. By workingtogether to raise awareness, promoteresponsible gaming practices, and providesupport and resources for those in need,stakeholders can contribute to creating asafer and more supportive gamingenvironment for all.Despite its economic significance, thegaming industry faces challenges such asfinancial gaps and recruitment difficulties.However, the report outlinesrecommendations for strategic measuresto address these challenges and capitalizeon opportunities for growth, includingfostering innovation, supporting talentdevelopment, and enhancing industrycollaboration.Economic ImpactThe European video games sectorgenerated €23.48 billion in revenuein 2022, underscoring its substantialcontribution to the EU economy.This revenue stability, coupled withthe sector's digital transformation,signifies resilience and adaptabilityin the face of changing marketdynamics.Demographic DiversityVideo game players span alldemographics, with a growingaverage age of 31.3 years old.The report emphasizes theincreasing participation ofwomen and older age groups,reflecting the inclusive natureof gaming as a form ofentertainment.Challenges andOpportunitiesAddressing gaming disorder requiresa multifaceted approach thatencompasses public awareness,prevention, and interventionstrategies. The recognition of gamingdisorder in the ICD-11 provides acritical foundation for identifyingand addressing problematic gamingbehaviors, while public healthinitiatives and responsible gamingcampaigns play a vital role inpromoting healthy gaming habits andreducing the incidence of gamingdisorder.According to the European GameDevelopers Federation (EGDF)report, the European gamingindustry has experienced significantgrowth and innovation over the pastdecade. With a robust economiccontribution and widespreadengagement from diversedemographics, video games havebecome a cultural phenomenonshaping entertainment trends acrossthe continent.17

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As the industry continues to evolve, it isessential to recognize the multifacetednature of gaming and its implications forindividuals and communities. Responsiblegaming practices, education, andawareness initiatives are essential forpromoting a safe and enjoyable gamingenvironment, while addressing emergingchallenges such as gaming disorder andmental health concerns.By fostering collaboration betweenstakeholders, including governments,healthcare providers, educators, andindustry stakeholders, we can worktogether to address these challengeseffectively and ensure that the future ofgaming in Europe remains vibrant,inclusive, and sustainable.As we navigate the complexities of an ever-changing digital landscape, it is crucial toprioritize the well-being of players andcommunities, promoting responsiblegaming practices and supporting thoseaffected by gaming-related issues.By embracing innovation, promotingeducation and awareness, andfostering collaboration, we can builda gaming ecosystem that enricheslives, fosters creativity, andcontributes positively to society.Reference:Romanian Game Developers Association.(2023). Romania's Video Games IndustryReport 2023.European Game Developers Federation.(2021). V9 VGE EGDF Video Game IndustryReport 2021.Newzoo. (2023). Newzoo Global Games MarketReport 2023.Romanian Game Developers Association.(2022). Romanian Video Games ConsumerStudy 2022.PC Gamer. (n.d.). World Health Organizationwill make a final decision on gaming disorderthis weekend.World Health Organization. (2021). Onlinegames encourage players to stay mentallyand physically healthy at home.Matthew Ball. (n.d.). Gaming2024.IMPACT GIVING MAGAZINEWe invite you to delve deeper into the world of gaming by exploring exclusiveinterviews with prominent figures in the industry.Read the insights ofCatalin Butnariu,President of theRomanian GameDevelopers Association,Chief Strategy Officer atAmber, and Founder ofDev.Play and theRomanian Game Awards.With a wealth ofexperience and avisionary approach,Catalin Butnariu offersvaluable perspectiveson the evolution andfuture direction of thegaming industry.Gain unparalleledexpertise from AndreiIstrate, a seasonedprofessional with animpressive portfolio ofinternational titles and ahistory of driving growthat industry giants likeAmber and Ubisoft.Andrei's insights intogaming expansion inEastern Europe and hiscontributions tofostering the gamedevelopment ecosystemare invaluable forunderstanding theindustry's landscape.Additionally, explorethe insights of RalucaDragoman, an HRGeneralist, whoprovides uniqueperspectives on thehuman resourcesaspect of the gamingindustry, shedding lighton talent acquisition,development, andmanagement withingaming studios.18

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IMPACT GIVING MAGAZINEThe Romanian gaming sector has witnessed a significant evolution in the last ten years, driven by technological advancements, regulatory shifts, and changing consumer tastes. Romanian Game Developers Association is a non-profit organization whose purpose is to support and promote the Romanian video game developers market into making them more successful and profitable on the internal and international market.As the President of the Romanian Game Developers Association, Catalin Butnariuconsiders himself an advocate of the Romanian games industry and is a firm believer in the talent and potential of Eastern Europe in the world of games. He is also theChief Strategy Officer at Amber, the largest Romanian game dev company, and theFounder of Dev.Play (a game development conference focused on Eastern Europe)and the Romanian Game Awards. His past roles include being the General Manager atCarbon Incubator (an initiative that supported independent game developers in the region) and Division Director at Gameloft (where he was managing a global division of over 1000 people).INTERVIEWCATALIN BUTNARIUPresidentRomanian Game Developers Association (RGDA)Chief Strategy Officer at Amber, and Founder ofDev.Play and the Romanian Game AwardsReality Check: Assessing the State of the Romanian Gaming Industry19

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Your journey and career in the gaming industry have been incrediblyimpressive. Could you provide some insights into the pivotal moments anddecisions that ultimately led you to take on such significant roles,including your current positions at Amber Studio, Dev. Play Conference,and RGDA?I started my career in games about 20 yearsago, in 2003. I was a computer sciencestudent at the time and had played videogames since I was a kid, but it had neveroccurred to me that one could make a livingout of games, let alone to do that inRomania. So when I heard from a dormcolleague that he got hired as a tester atUbisoft, I immediately applied. It was asummer job, but it was enough to make merealize what I wanted to do. The next year I applied for a game designerposition and got rejected – twice. I wasoffered a junior game producer role instead,and I took it without thinking twice (andhonestly, without knowing much about whatthe role entailed). The company was Gameloft, a fast-growingcompany in a still obscure niche at the time– mobile games. As it turned out, theproduction role suited me well, and I grewalong with the company and the mobilegames market, for the next 10 years. I owe my formation as a games professionaland manager to Gameloft and to thementors I had within the company. By thetime I left, I was managing a global divisionof 1000 people, I had made lastingfriendships and learned a ton. The reason Ileft Gameloft was that I had reached a pointwhere I felt I couldn’t grow anymore. I wasalready playing with ideas for starting myown business (and did try a startup as a sidegig, which I had to sell after 1 year). That’s when the Amberopportunity came up. I knew the founders, and the idea of buildinga Romanian company with global ambitionswas very attractive to me. It was a difficultdecision to make, but I’m glad that I did, as itopened a path for me with so many newexperiences that allowed me to developfurther as a professional. One year after Ijoined, I co-founded a spin-off company called Carbon, an incubator forIMPACT GIVING MAGAZINE1video games startups in the region.We operated the incubator for 3years and supported several studios(including Metagame – which waslater acquired by Fortis Games). At the same time as joining Amber, Igot involved with the RomanianGame Developers Association (whichwas also just 1 year old at the time)and became the President of theassociation after 1 year. At that point I was invested in theidea of helping the development ofthe local game developmentcommunity, and the Dev.PlayConference came naturally as a nextstep in the local industry’s growth.The conference had its challenges –especially during the pandemic – but9 years later, it’s still the mainopportunity for the local industry toget together.20

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IMPACT GIVING MAGAZINE“Moderation is a key element, and games can bea wonderful activity for both adults andchildren when practiced in conjunction with ahealthy lifestyle, including sports, nutritiouseating habits, and socialization.”What are your thoughts on the evolution of the Romanian gaming industryover the past decade?2If we look at the history of the localindustry, we can say it’s made up of 3 mainphases. The 90s’ were the early years andstill a very niche sector in Romania, withonly a handful of companies and onlyUbisoft as a global name with a presencehere. From the early 2000s’, there was a periodof fast growth, with the arrival of Gameloftand later Electronic Arts. Together withUbisoft, those three companies became thepillars of the industry and by the end of2010, these companies employedthousands of people and had broughtknow-how that didn’t exist before. Then, from 2012 up to present day, it wasthe decade of the independent developers.The multinational companies continued togrow, but what set the last decade apartwas the emergence of multipleindependent studios (“indies”, as we callthem), reaching international success, withtitles such as Move or Die, Door Kickers orTap Busters.It was also the period during which Amberbecame what it is today (a multinationalcompany with close to 1000 people across6 countries), and the period when RGDAwas founded and evolved.To give some numbers, based on theannual reports we make at RGDA,between 2014 and 2022, the industrymore than tripled in size, reachingover €330 million and growing at aCAGR of 16% (significantly fasterthan the global industry, which grewabout 10% during the same time, andalso Romania’s entire GDP, which“only” had a CAGR of 5% for thesame period). Today, Romania is positioned as animportant game dev hub in Europe,ranking 6th by number ofprofessionals. The last decade was also marked bynotable international investments inthe local industry. Multiple studioshad successful exits or fundraises(such as eRepublik Labs,Machinations.io, Green Horse Games,AMC Romania and Metagame, toname just a few), and multiple otherinternational companies set upoperations in Romania. Could it have been more? Perhaps.21

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IMPACT GIVING MAGAZINEWe often compare our industry to the onein Poland. There, CD Projekt RED released“The Witcher” in 2007, an original IP titleleveraging a Polish fantasy license. Two sequels later, the Witcher is atransmedia international juggernaut,propelling CD Projekt RED to the status ofmajor game developer and publisher andthe Polish games industry as aninspirational success story, drivingenthusiastic investment and governmentsupport. With this in mind, many people inthe Romanian industry are still waiting forour “Witcher moment”. Why it hasn’toccurred yet is a great topic of discussion,that would probably require a whole articleby itself. But the foundational pieces and the criticalmass of talent are there, so I do believe it’sin our future, at some point, as long asindies continue to grow in Romania.During the last 15 years or so, therewas a growing market for consumerevents that have a focus on esportsand gaming culture, with festivalssuch as Dreamhack (which ranseveral editions in Bucharestbetween 2012 – 2016), East EuropeanComic Con (continuously runningfrom 2013) and Bucharest GamingWeek (running since 2018). On the esports side, severalcompanies achieved notablesuccess: PGL is a world-renownedevents production companyorganizing some of the top globalevents in esports and Nexus is asuccessful group that includes anesports team, a gaming café, aproduction company and aninfluencer agency. There have alsobeen attempts to officially recognizeesports as a sport, although thatlegislation did not yet pass.Without a doubt, the rise of mobile gaming,lifting the industry as a whole, has had themost significant impact on the Romaniangames industry. As outlined above, two ofthe most notable early mobile gamecompanies (Gameloft and EA Mobile) hadsignificant development centers inRomania. Then in the last decade, ourindustry grew most during mobile’s goldenage. So it’s a bit ironic that, despite ourbackground in mobile games as an industry,most indies in Romania prefer to developfor PC first. Consoles are not that popular as an initialplatform for indies, due to higherdevelopment costs, plus the need forspecialized hardware that is not alwayseasy to come by. Still, studios often adapttheir games to consoles, once a title isproven to work commercially on PC. On theconsumer side, there is a growingpopularity for esports and gaminginfluencers (YouTubers and Twitchstreamers).Which transformative trends doyou believe have had the mostsignificant impact on the gaminglandscape in Romania?3How do you perceive thesocietal and mental healthimplications of gaming,particularly within theRomanian context, andwhat role do you thinkindustry stakeholdersshould play in addressingthem?4Games are, at their origin,entertainment products. “Playing” isan activity that is natural to humansas well as other animals, since themoment we are born and until weleave this world, it’s just the natureof the games that we play whichchange, as we grow up and as theworld around us evolves.As technology progressed, so has themeaning of the video games medium,which transcended from the initial“digital toys” status to becoming anew form of artistic expression. 22

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IMPACT GIVING MAGAZINEUnlike books, music and movies,video games offer a new dimensionto art, which is interactivity. Beingable to interact and manipulate thedigital worlds and stories that weplay in creates a sense of fulfillmentand engagement that is missing inother art and entertainmentmediums. Let’s be clear – games arepart of the mainstream now.According to research firm Newzoo,there are now 3.3 billion playersworldwide, that’s half the world’spopulation, and it will continue togrow. In Romania, according to anotherstudy we coordinated at RGDA,games are played by 8 million peopleages 16+ (so, more than 10, if weaccount for kids as well), with aneven gender split and an average ageof 35 years. This became morepublicly acknowledged during thepandemic. Being stuck in their homes, morepeople than usual discovered (orrediscovered) games as a meaningfulway to spend time, but especially asa way to connect with other people,breaking the misconception of gamesas a solitary activity. Even the WHO (who had previouslyintroduced the concept of “gamingdisorder”, despite the criticism fromthe industry over the lack ofmeaningful research) recognized thebenefits that video games can haveon mental health.I believe it’s important for the industry itself to self-regulate and to promoteresponsible gaming, in all aspects. Moderation is a key aspect. Games can be awonderful activity, for both adults and kids, as long as it’s practiced while maintaining ahealthy lifestyle that includes sports, healthy eating habits, socialization and so on. Atan international level, many game companies, including the developers of highlypopular games among children (such as Roblox or Fortnite) often introduce their ownmechanisms to help regulate screen time and purchases management. Platform owners like Sony and Microsoft also offer extensive controls to facilitateresponsible gaming. In Romania, RGDA has created a platform that is meant to educatevideo game users – and especially parents – on responsible gaming. As a leader in the gaming community, what initiatives or strategies do youthink are essential for promoting responsible gaming practices andfostering a sustainable gaming ecosystem in Romania?523

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IMPACT GIVING MAGAZINEThe website www.desprejocurivideo.rogoes over topics such as age ratings andsetting up parental controls. RGDA has alsorun public information campaigns withonline influencers on such topics.We noticed your recentparticipation in the PCG event inLondon, where you providedinsightful observations on thecurrent state of the gamingindustry. Can you share furtherinsights or key takeaways fromyour experience at the event,particularly regarding theindustry's focus on profitabilityand talent market shifts?6Just to provide some context on this, whileit may not be obvious from outside theindustry or from a consumer perspective,the year 2023 has been one of the worstyears in the industry. There is a complexintertwining of factors that contribute toand there are now several online materialsthat tackle this topic, so I won’t spend timeon this here. What we have to acknowledgeis that the industry is facing strongheadwinds, for the first time in severaldecades. This has led to multiple waves oflayoffs in 2023, which continue in 2024.This year the industry is picking up fromthis troubled state, and game studios seemto be finally facing things for what they are,and taking corrective actions. After many years with emphasis ongrowth, the focus has shifted tosustainability, and this is expected tocontinue for a while.Personally, I’m confident in theindustry’s ability to adapt and that itwill continue to grow, but it will besome time before we return to thegrowth rates similar to those of thelast decade. Regarding talent, I thinkthis is an interesting topic. I do thinkthat following the learnings of 2023,many studios will set up new ways ofworking that rely more on variableworkforce, which can includefreelancers and outsourcing studios. This will also be facilitated by remoteand hybrid work, which seem to behere to stay, at least to some extent.In this new context, it’s conceivablethat multiple specialized talentmarketplaces will emerge (we alreadystart to see this trend). How this will all play out is difficult topredict, but I do expect that, by theend of this decade, recruiting talentfor video games may be significantlydifferent than it is today.Reference:Romanian Game Developers Association.(2023). Romania's Video Games IndustryReport 2023.1.European Game Developers Federation.(2021). V9 VGE EGDF Video Game IndustryReport 2021.2.Newzoo. (2023). Newzoo Global Games MarketReport 2023.3.Romanian Game Developers Association.(2022). Romanian Video Games ConsumerStudy 2022.4.PC Gamer. (n.d.). World Health Organizationwill make final decision on gaming disorderthis weekend.5.World Health Organization. (2021). Onlinegames encourage players to stay mentally andphysically healthy at home.6.Matthew Ball. (n.d.). Gaming2024.7.24

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Romanian Game DevelopersAssociation is a non-profitorganization whose purposeis to support and promotethe Romanian video gamedevelopers market intomaking them moresuccessful and profitable onthe internal andinternational market.ObjectivesTo inform the generalpublic, potential investorsand potential talent inRomania about the gamedevelopers industry in thecountry.01To make sure educationalsources are available forpotential talent to grow andget quality education.02To create a strongcommunity of Romaniangame developers that canshare best practices andhave a united voice at anational and internationallevel.03To represent the gamedevelopers community at anational authorities leveland at an internationallevel at trade fairs,international associationslevel etc.04Broaden membership inorder to make sure allparties are beingrepresented and theassociation reallyrepresents the entireindustry in Romania.05Promote diversity andinclusivity as an enhancerof creative processes and asustainable growth factorfor the industry.06www.rgda.roIMPACT GIVING MAGAZINE25

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IMPACT GIVING MAGAZINEINTERVIEWRaluca Dragoman is an adaptable,courageous, responsible individualdedicated to her work, objectives,and aspirations. Along her personaland professional journey, she hasshown carefulness, commitment,and creativity, always being eagerto explore new adventures of workexperiences and self-growth.Raluca Dragoman @Love, Live, LaughRaluca, with your remarkablecareer trajectory and deepexpertise in the gamingindustry, could you sharesome insights into yourjourney and what inspiredyou to pursue a career in thisdynamic field?1Thank you for your appreciation. I started working in human resources 14 years ago,during this time of year, in 2010. It was somehow a natural choice for me to focus myattention and take steps in this field by studying at a faculty that has a socio-humanperspective. I have worked in advisory/consultancy for almost 9 years, providinghuman resources services to various clients. While searching for a change, I had theopportunity to work at Studio Firefly, which connected me with the gaming industryat the beginning of 2020. In my view, the activity within the human resources department, whether it'sconsulting, HR admin, or recruitment, coordinating the internal process, etc., alwaysprovides challenges to grow: develop both professionally and personally, focusing ondeveloping adaptive skills, continuous learning, active listening, and a strongorientation to solve any situation that may arise. Over time, all of this leads topondering the big picture. While neutral, it is also grounded in the everyday practice by meeting the needs ofemployees, on one hand; furthermore, to support business objectives, on the otherside. The idea that you can help and support both colleagues (from a human point ofview) and also help shape the growth of a business, in my opinion, are ingredients thatwill enable you to excel in this field, whatever you choose to do.I may not have always achieved excellence, but I have made it a point toleave behind traces of 'goodness' in my daily work.26

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IMPACT GIVING MAGAZINEReturning to the present time, the gaming industry is indeed a dynamic andchallenging field. From my practical experience, I have noticed the importance ofadaptability, a solid HR knowledge base, and a general overview that can help findsolutions to encountered situations. Additionally, keeping up with current trendsrequires curiosity and openness towards new technologies.Why should Romania's gamingindustry invest in social impactinitiatives? Given your extensiveexperience, could you provideyour perspective on how theindustry can contribute tomeaningful social change andinnovation within the country?2I want to first clarify that I have limitedexperience in the gaming industry. Myfeedback is a direct reflection of myexperience in this field over the past 4years. This industry is still in the process ofdevelopment in Romania, and there isclearly room for improvement and a visiblesocial impact. There are some reputablemultinational companies, and manysmall/medium-sized studios. The company I work for is affiliated with theRomanian Games Developers Association -RGDA, and a first step towards creatingsocial impact can be through collaborativeprojects that occasionally run inpartnership with social actors who have abetter-defined role and image in thisregard. In my opinion, our first socialimpact is determined by the image wecreate on social media channels. For instance, when posting a job ad, wewant to convey more than just the need forrecruitment that already exists - the valuesof the company, what we can offer, andhow we position ourselves in this industry.We encourage a work environment thatallows everyone to express themselves andgrow according to their needs, while alsoadhering to the projects we carry out. We aim to set an example by encouragingand providing support to both the Studiosof Romania (Cluj-Napoca and Bucharest).Furthermore, through affiliation atthe group level, to a network ofstudios that offer resources for thosewho desire to expand and take theirlove of games to a higher level. Dueto the fact that the gaming industrybrings together different disciplines,we have been open tomultidisciplinary collaborations. Anexample of this is that we tried torecruit candidates from a codingschool's database through a pilotproject. There are potential plans toestablish partnerships withuniversities that have keyspecializations in the gamingindustry, such as PolytechnicUniversity or the Faculty of Art.Social impact can be built togetherwith other partners, through mutualsupport, and by adapting to a labormarket that moves and evokes veryquickly at the moment.Can you share yourthoughts on specific areasor projects where thegaming sector can make asignificant difference inRomania's social andeducational landscape?3Probably a strong social impact canbe achieved through collaborationwith various formal or informaleducational institutions, such asinternships, to strengthen graduates'professional training so that they canadapt more easily to the demands ofthe labor market. We had a few employees whopracticed on our projects anddocumented their efforts for thefinal exams.27

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IMPACT GIVING MAGAZINEAnother idea that could be implemented in this respect is the development ofpartnerships with educational institutions or professional organizations affiliated withthe gaming industry. Mentoring programs can be created by involving bothestablished teachers and experienced gaming industry employees who can offer theirinsights, practical and technical knowledge for the future aspirants who want topursue a career in the field.Concluding, through a joint effort, collaboration with various gaming partners andrelevant social actors, strong inner motivation, and the desire for growth - we all cancontribute to the creation of strong pillars; through which the business environmentwill provide examples, resources, inspire, and encourage dialogue, in a way thattogether create solutions with social impact. And thus growth and social well-beingcan be achieved at any level.28+40 (0) 787.839.929WWW.LEX.RO

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IMPACT GIVING MAGAZINEINTERVIEWANDREI ISTRATEGMat GameDev AcademyOver the past decade, Romania's gaming industry has undergone a profound transformation. Guided by a visionary leader, the sector has embraced innovation and nurtured a creative culture. Strategic insights have propelled Romania into a prominent position globally, marking a decade of substantial growth. Lookingforward, the industry appears poised for continued success, solidifying Romania's Status as a key player in gaming.For the past 19 years, Andrei Istrate has been passionately pursuing a career in the video game industry as a developer, manager, and leader. His mission is to guide companies to success, educate the general audience, and contribute to the innovation of the game industry. As a developer, he has contributed to the creation of five internationally shipped titles and several DLCs across various platforms and genres. In managerial and senior executive roles, he has overseen the growth and development of leading companies in the industry, including Amber, Ubisoft, and his own startup, GameDev Academy. Over the last decade, he played a key role in multiple expansions in Eastern Europe, managing the research, launch, and growth ofnew studios in Ukraine, Serbia, Albania, Montenegro, and Romania. Andrei hasactively participated in the founding of the Romanian Game Developers Association(RGDA), GameDev Academy, GameDev Radio, Echo School of Technology, DigitalArts, and Video Games, along with numerous other projects aimed at promoting and supporting the game development ecosystem.A Decade of Transformation:Reflecting on Romania's Gaming Industry with aVisionary Leader29

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IMPACT GIVING MAGAZINEHow has your journey and extensive experience in the gaming industry,including your roles at Amber Studio, Dev. Play Conference, and RGDA,shaped your perspective on the evolution of gaming in Romania?1It’s been and continues to be a thrillingjourney as next year I’ll celebrate 20 yearssince I joined this amazing industry. I consider myself privileged to be able to goto work every day out of passion and lovefor video games, and not consider it achore. Due to this passion, I’ve been a pioneer inour community, developing many projectsto help the local industry grow, and it allstarted with shaping the local gamedevcommunity when I created RGDA(Romanian Game Developers Association)in 2013. As basic as it sounds, it started assimple as going from town to town, by train,asking from door to door, "is anyone heremaking video games?" Never did I expectthese trips to become such a majorundertaking. After 6 months, I was proud tohave discovered 15 studios in the country,later discovering another 10, and by 2015,after almost 10,000 km by train throughthe country, discovering a community ofalmost 50 gamedev studios. It’s hard todetail in a few words the impact of thefacilities created by RGDA, but sharinginformation, networking, indies mentoringemerging indies, attracting publishers andinvestors to fund local projects, going tointernational events to showcase yourgame, and so on had a major impact backthen.Those were the years we discoveredourselves as a community: "who weare, what we can do, what are ourstrengths and weaknesses, etc." Themore we knew about us, the easier itwas to pinpoint what our needs areand what we can do to address them.The next evolution was to go intodiscussions with our local authoritiesto receive funding for our developerswilling to attend international events,e.g., Gamescom, where they couldshare their work and services. At thesame time, it was important to keepgrowing our indie scene, so Iorganized the first internationalgamedev conference as a dedicatedtrack at one of the biggest IT eventsin Romania, called "How to WebConference." For the gaming track,besides local devs, we had speakersfrom France, Poland, UK, Nordiccountries, etc., coming here to sharetheir experiences and expertise. Itwasn’t long until the community hadits event, called "Dev PlayConference," created by RGDA, notlong after I left the president role inthe organization. Though RGDA hasbeen shaping the local communityfor almost 3 years, one of the coreissues was still hard to tackle:education. 30

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In your opinion, what transformative trends have had the most significantimpact on the gaming landscape in Romania over the past decade,particularly concerning mobile gaming, esports, and console gaming?2I left RGDA to pursue this challenge on myown, and in 2017, together with somecolleagues from the industry, I’ve createdGameDev Academy: the first training centerin Romania focused exclusively on gamedevelopment training programs forbeginners. With over 600 people attendingthe various courses and programs, itprovided an entry point for youngsters toturn their passion for gaming intosomething else, something that can shapetheir future, game development. I considerthese projects the most impactfulregarding the early evolution of thegamedev industry in Romania. Of course,the biggest impact came for the localstudios and game developers as all thesecommunity projects were just facilitatorsfor various industry needs. During thoseyears, we had several indie studios thatfound success, mainly on Steam and mobileplatforms, and that success pushed theindustry to further expand and grow. Moreand more people decided to create theirown indie start-up and, if in 2014/2015 wewere surprised to have around 50 game devstudios, today we can count way over 200!Probably my answer won’t please some people, but I feel that we didn’t care toomuch about all the major trends that shaped the gaming industry worldwide. Ofcourse, there are exceptions, like the growth of esports, that had a certain impactlocally with regards to the gaming community, but less with the gamedev community.Other transformative trends, like immersive tech (AR/VR), cloud gaming,monetization models, or subscription services, didn’t make waves for the localcommunity of game developers either. Even if we move towards less techy trends,like inclusivity and diversity or social/community integration, there is little impact tobe seen. There have been many otherevolutions along the years, but amore recent one that could have atremendous impact is Echo School. Ajoint venture between Amber andBISM, under the academic tutelageof Abertay University, Echo School ofTechnology, Digital Arts and VideoGames is the first private institutionin Romania that will offer a 3-yearundergraduate programme whereyou can receive a bachelor degree(BSc and BA) for various gamedevelopment specializations. It’shard to express in a few words howimportant and vital education is forour industry if we want to furtherstrive for success, growth andinnovation. I’m not directly involvedin this project anymore, but Istrongly believe Echo School couldspark a new leap for the localcommunity and inspire more andmore local actors to supporteducation.IMPACT GIVING MAGAZINE“As I said, there are exceptions, but if we look at thebulk of the landscape, few trends had a real impacton the local game development scene, and part ofthe reason for why they had such a low impact isparticular to Romania and even Eastern Europe.”31

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IMPACT GIVING MAGAZINEThe growth of IT and game dev in Romaniacame from outsourcing, or co-dev at best,under a particular franchise/brand. There islittle room for innovation, creativity, or careabout trends under this business model. Avast number of spin-offs and start-upsemerged out of passion for a particulargame genre and a particular skill setdeveloped after years of working in agamedev company. Unfortunately, gamedev has become a huge business avenue,where handling your indie studio is oftenmore critical than your technical ordevelopment skills. So, you’ll meet studiosthat have amazing talented programmerswriting state-of-the-art code lines or digitalartists making eye-dropping creations, oreven insanely good games developed by ateam of passionate developers, but realizethey lack entrepreneurial skills, marketingspecialists, data analysts who can reallyinterpret their info, community builders,etc. I still meet young developers coming tosay they have a great game idea but haveno clue what to do to make it a successfulgame idea. And all it links with my previouspoint: we need dedicated education.Game dev is way past the days ofbuilding a game in your room orgarage. We still need to understandwhat are the latest trends, the techwe have to use, the game we want tobuild, but we also need to have abusiness plan, a budget tounderstand the cost and revenue,development stage gates, marketingstrategy, community builders, pitchdecks, demo reels for events,networking events participation,publisher deals negotiators, somebasic accounting and legalknowledge, and I’ll stop here as Idon’t want to scare anyone. While it’strue that game development hasbecome harder as a business, it’s stillthe most beautiful, dynamic,innovative, and immersive industryyou can work in.As a leader in the gamingcommunity, what initiatives orstrategies do you believe areessential for fosteringresponsible gaming practicesand ensuring the sustainabilityof the gaming ecosystem inRomania, considering thesocietal and mental healthimplications of gaming?3It’s such a complex and difficult questionthat it won’t receive a clear answer fromme. Nevertheless, I believe that genuineself-education and community involvementare part of the solution, and I’ll try toexpand. 32

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IMPACT GIVING MAGAZINEParents: Let’s take, for example, a commonparenting issue, dealing with kids playinggames for extended periods. The effectranges from affecting their schoolperformance the next day to social anxietyor even reaching gaming/gamblingaddiction. We are at a crossroad betweenparents that never experienced what thekids are going through and the kids thatdon’t understand why parents can’t relateto them. Yet, I’ve rarely seen parents actuallyplaying regularly for a few weeks/monthsMinecraft, Fortnite, or any other game thekid is playing, in an effort to try andunderstand what drives him to like it somuch or to yell and scream at the monitor.For the kids, it's usually hard to see beyondthe beautiful graphics and the engaginggameplay filling their dopamine levels, sotelling them they should go to bed becauseyou say so feels superficial. We blame thekid for spending time in front of themonitor instead of actually understandingwhat the hell is he experiencing that keepshim so stuck to it. Unfortunately, for the current generationsof parents, they are among the first writingthe book on parenting in a complex digitaland addictive environment. Everyone else: Globally speaking,few industries had such an insaneevolution like video games; we barelyknow anyone reaching retirementage from game development, yet theindustry surpassed the music, thevideo, and (not or) the sport industryin some regions of the world. Still,many just see it as some pixels on ascreen, falling to understand there ismore to it. So, it falls on all of us toeducate ourselves, to educate theones around us, from listening to adeveloper podcast to see what theytalk about to listening to your policymaker that may take your vote duringelections; we should all just care a bitmore, and our individual initiativeswill shape a safer and pleasant“collective” (society) to live in.Reference:Romanian Game Developers Association.(2023). Romania's Video Games IndustryReport 2023.1.European Game Developers Federation.(2021). V9 VGE EGDF Video Game IndustryReport 2021.2.Newzoo. (2023). Newzoo Global Games MarketReport 2023.3.Romanian Game Developers Association.(2022). Romanian Video Games ConsumerStudy 2022.4.PC Gamer. (n.d.). World Health Organizationwill make final decision on gaming disorderthis weekend.5.World Health Organization. (2021). Onlinegames encourage players to stay mentally andphysically healthy at home.6.Matthew Ball. (n.d.). Gaming2024.7.Policy makers: Some developers use insaneretention models that include complexpsychological systems to increase the timegamers spend in their game, with the hopeit will make more money for their game.Some have no morals or ethics and end uphaving predatory techniques that will makeyou want to play more and more and spendmore and more. Unfortunately, it’s lead to our policy makersto try and find solutions. From tradeassociations and unions that can try anddefine where the line should be drawn topoliticians who should understand thatgaming has become such a huge culturaland social activity that needs to beaddressed to keep at bay predatorymonetization models, unethical retentionsystems, and so on.33

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The Current State of the IT Sector inEuropeKey Trends: Sector Rotation andTechnology AdoptionThe European IT sector is currently experiencing a remarkable upswing, propelled byglobal trends in technology adoption, sector rotation, and a broader technologicalupgrading cycle. This surge in growth is underpinned by various factors, including theincreasing reliance on IT services across industries, positioning the sector as a keydriver of economic growth and innovation in Europe.The European IT sector is currently experiencing a remarkable upswing, propelled byglobal trends in technology adoption, sector rotation, and a broader technologicalupgrading cycle. This surge in growth is underpinned by various factors, including theincreasing reliance on IT services across industries, positioning the sector as a keydriver of economic growth and innovation in Europe.According to recent research conducted by Mainstreet IT Solutions, the IT market inEurope has witnessed robust expansion in recent years, with a predicted compoundannual growth rate (CAGR) of 6.2% from 2023 to 2024 and 8.3% from 2023 to 2028.This growth trajectory underscores the sector's resilience and adaptability in the faceof evolving market dynamics.Moreover, the European IT sector is characterized by a diverse ecosystem ofcompanies ranging from established multinational corporations to agile startups,fostering innovation and competition within the industry. With advancements inautomation, big data analytics, and cloud computing driving market expansion, Europeis poised to maintain its position as a global leader in the IT sector.IMPACT GIVING MAGAZINEThe current uptrend in the European ITsector is driven by a temporary sectorrotation, with investors increasinglyfavoring technology stocks over traditionalsectors such as banking and finance. This shift in investor sentiment reflects thegrowing importance of technology indriving economic growth and productivity.Furthermore, the COVID-19 pandemic hasacted as a catalyst for technologicaladoption, accelerating the pace of digitaltransformation across industries.Businesses are increasingly investingin technologies such as cloudcomputing, artificial intelligence, andcybersecurity to enhanceoperational efficiency and resiliencein the face of disruptions.Cloud migration and penetration areexpected to be significant growthdrivers in the coming years, withbusinesses leveraging cloud-basedsolutions to drive innovation, agility,and cost savings.36

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As Europe transitions towards a digital-first economy, technology adoption willcontinue to play a pivotal role in driving economic growth and competitiveness.IMPACT GIVING MAGAZINEDespite the promising growth prospects, the European IT sector faces severalchallenges that warrant attention. One key challenge is the presence of adoptionbarriers that hinder the widespread implementation of technology solutions acrossindustries. Factors such as legacy systems, lack of digital skills, and regulatorycomplexities often pose challenges for businesses looking to adopt new technologies.Additionally, cybersecurity concerns remain a prominent issue for the IT sector, withcyber threats becoming increasingly sophisticated and prevalent. As businessesdigitize their operations and data, they become more vulnerable to cyberattacks,highlighting the importance of robust cybersecurity measures and proactive riskmanagement strategies.Addressing these challenges requires a collaborative effort from policymakers,industry stakeholders, and technology providers to create an enabling environmentfor technology adoption and innovation. By overcoming adoption barriers andstrengthening cybersecurity measures, Europe can unlock the full potential of its ITsector and drive sustainable economic growth.Amidst the challenges, the European ITsector is brimming with opportunities forgrowth and innovation. Cloud migrationand penetration present significantopportunities for businesses to streamlineoperations, enhance scalability, and drivecost efficiencies. With the majority ofbusinesses still in the early stages of cloudadoption, there is ample room for growth inthis segment.Furthermore, the managed IT servicesmarket is poised for substantial growth,with businesses increasingly outsourcingtheir IT infrastructure and support servicesto specialized providers.This trend is driven by the need forcost optimization, expertiseaugmentation, and access toadvanced technologies, presentinglucrative opportunities for serviceproviders.Innovation lies at the heart of theEuropean IT sector, with businessescontinuously striving to developcutting-edge solutions that addressevolving market needs. Fromartificial intelligence and machinelearning to blockchain and Internetof Things, Europe is at the forefrontof technological innovation, drivinggrowth, and competitiveness in theglobal market.By capitalizing on theseopportunities and fostering a cultureof innovation and collaboration,Europe can solidify its position as apowerhouse in the IT sector anddrive sustainable economic growthfor years to come.Key Challenges: Adoption Barriers andSecurity ConcernsKey Opportunities:Cloud Migration,Managed ITServices, andInn ovation37

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IMPACT GIVING MAGAZINEThe European IT sector's remarkable growth can be attributed to a multitude offactors that collectively drive innovation, foster economic development, andenhance competitiveness. By delving deeper into these growth factors, we can gainvaluable insights into the dynamics shaping the sector's trajectory and identifyopportunities for further expansion.Diverse GrowthDriversOne of the defining characteristics of theEuropean technology industry, includingthe IT sector, is the presence of diversegrowth drivers. These drivers encompass awide range of factors, from technologicaladvancements to regulatory reforms, thatcollectively contribute to the sector'srobust expansion.The increasing digitization of processesacross industries is a significant growthdriver, fueling demand for IT solutions andservices that enable organizations to adaptto a rapidly evolving business landscape.As businesses embrace digitaltransformation initiatives to improveefficiency, enhance customer experience,and gain a competitive edge, the demandfor IT products and services continues torise.Moreover, the emergence of new Internetof Things (IoT) business models isreshaping the IT sector, opening up newavenues for innovation and revenuegeneration.IoT technologies enable the connectivity ofdevices, sensors, and systems, creatingopportunities for data-driven insights,automation, and efficiency improvementsacross various industries.Another powerful growth driver is theincreasing popularity of "as-a-service"models, such as Software-as-a-Service(SaaS), Platform-as-a-Service (PaaS), andInfrastructure-as-a-Service (IaaS). These subscription-based modelsoffer businesses flexible and cost-effective solutions for accessing anddeploying IT resources, drivingadoption and market expansion.Exploration of Factors Contributing tothe Growth of the IT Se ctor in EuropeInterconnectedLife and BusinessThe discussion on megatrendsunderscores the significance ofinterconnected life and business indriving the growth of the European ITsector. With over 1.5 billionconnected objects in Europe, theproliferation of interconnecteddevices and systems is creating vastopportunities for IT companies todevelop innovative solutions thatenhance connectivity, efficiency, andproductivity.The interconnectedness of life andbusiness extends beyond traditionalsectors, encompassing a wide rangeof industries, including healthcare,finance, manufacturing, and retail.From smart healthcare systems andconnected factories to digitalbanking platforms and e-commercemarketplaces, the integration of ITsolutions is revolutionizing howbusinesses operate and interact withtheir customers.As Europe continues to embracedigital transformation initiatives andharness the power of emergingtechnologies, the demand for ITproducts and services is expected togrow exponentially. 38

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IMPACT GIVING MAGAZINEThe European technology industry plays a pivotal role in driving innovation, fosteringdigital transformation, and leveraging emerging technologies to address complexchallenges and unlock new opportunities. By exploring the multifaceted role ofinnovation in the IT sector, we can gain valuable insights into the factors shaping itsfuture trajectory and driving sustainable growth.By capitalizing on diverse growth drivers and leveraging interconnectedtechnologies, the European IT sector can sustain its momentum and drive continuedinnovation and economic growth.Role of Innovation, DigitalTransf ormation, and EmergingTechnologiesRole of Innovationand DigitalTra nsformationInnovation lies at the heart of theEuropean technology industry, drivingcontinuous improvement,competitiveness, and value creation. The IT sector serves as a catalyst forinnovation, driving digital transformationacross various sectors and enablingbusinesses to adapt to a rapidly evolvingtechnological landscape.Digital transformation involves theintegration of digital technologiesinto all aspects of businessoperations, processes, and functions,with the aim of enhancing efficiency,agility, and customer experience. By embracing digital transformationinitiatives, businesses can streamlineoperations, optimize resourceallocation, and gain a competitiveedge in the market.Moreover, the European technologyindustry fosters symbioticrelationships with traditional sectors,playing a crucial role in theirindustrial digitization efforts. 39

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IMPACT GIVING MAGAZINEThe discussion on megatrends highlights sixkey drivers of growth in the European ITsector, including interconnected life andbusiness, analytics and AI, and XaaSbusiness models. These megatrendsunderscore the industry's commitment toembracing emerging technologies andleveraging them to secure continuedsuccess and resilience in the evolvingtechnological landscape.Interconnected life and business refer tothe proliferation of interconnected devices,systems, and platforms that enableseamless communication, collaboration,and data exchange. From smart homes andconnected vehicles to industrial IoT andsmart cities, interconnected technologiesare transforming how individuals live, work,and interact with their environment.Analytics and AI play a crucial role indriving innovation and competitiveness inthe European IT sector, enabling businessesto derive actionable insights from vastamounts of data and make informeddecisions.By leveraging advanced analytics and AItechnologies, businesses can uncoverhidden patterns, predict future trends, andgain a competitive edge in the market.XaaS business models, such as SaaS, PaaS,and IaaS, are revolutionizing howbusinesses access and deploy IT resources,offering flexible and cost-effectivesolutions for meeting evolving businessneeds. By embracing XaaS models, businesses canreduce IT infrastructure costs, improvescalability, and accelerate time-to-marketfor new products and services.By embracing these megatrends andleveraging emerging technologies,the European IT sector can drivesustainable growth, fosterinnovation, and maintain its positionas a global leader in the technologyindustry.From automotive and mechanical engineering to healthcare and finance, Europeantech companies collaborate with traditional industries to develop innovativesolutions that drive efficiency, productivity, and sustainability.Megatrends Drivin gGrowthImpact InvestingInitia tivesImpact investing has emerged as apowerful force for driving positivesocial and environmental changewhile delivering financial returns. Byexamining the impact investinglandscape in the IT sector, we cangain insights into the opportunitiesand challenges facing investors,entrepreneurs, and stakeholdersseeking to create meaningful impactin the industry.Limited Researchand Scarcity o fInvestmentsDespite the growing interest inimpact investing, particularly in theIT sector, there remains a scarcity ofinvestments and limited scholarlyresearch on the topic. While impact investing hasgained traction as a viableinvestment strategy, especiallyamong institutional investorsand high-net-worth individuals,the IT sector has yet to fullycapitalize on this trend.40

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IMPACT GIVING MAGAZINEDespite the scarcity of academic research,there is evidence to suggest that impactinvesting in the IT sector is on the rise. IT-related impact investments are becomingmore frequent, driven by a growing numberof IT startups and entrepreneurs seeking toaddress pressing social and environmentalchallenges through innovative technologysolutions.IT startups play a significant role in drivingimpact investing in the sector, as they oftenfocus on developing solutions that have thepotential to generate positive social andenvironmental outcomes alongsidefinancial returns.From renewable energy and sustainableagriculture to healthcare and education, ITstartups are leveraging technology toaddress a wide range of global challenges,attracting interest from impact investorsseeking to deploy capital for good.Moreover, IT startups are increasinglyincorporating impact metrics into theirbusiness models, demonstrating acommitment to creating measurable socialand environmental impact alongsidefinancial value.By aligning their operations with theSustainable Development Goals (SDGs)outlined by the United Nations, IT startupscan attract impact investors who areseeking to achieve positive outcomes inareas such as climate action, genderequality, and sustainable cities andcommunities.While there are challenges andlimitations associated with impactinvesting in the IT sector, there isalso growing momentum and interestin leveraging technology for socialand environmental good. By addressing the scarcity ofinvestments, bridging the gapbetween academic research andindustry practices, and fosteringcollaboration between investors andIT startups, we can unlock the fullpotential of impact investing to drivepositive change in the IT sector andbeyond.Moreover, there is a notable gap in academic research on impact investing in the ITsector, with few studies examining the practical aspects and outcomes of impactinvestments in technology-driven companies. This gap highlights the disconnectbetween academic research and industry practices, limiting our understanding of thepotential social, environmental, and financial returns generated by impactinvestments in the IT sector.Increasing Practice,Limited Scholar lyAttentionThe Role of ITStart-Ups in Driving ImpactInvestingIn recent years, the role of IT start-ups in driving impact investing hasbecome increasingly prominent.These innovative companies areleveraging technology to addresssome of the world's most pressingsocial and environmental challenges,attracting the attention of impactinvestors seeking both financialreturns and meaningful impact.41

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IMPACT GIVING MAGAZINEIT start-ups are uniquely positioned to develop innovative solutions that can createpositive social and environmental impact at scale. From renewable energy and cleanwater to healthcare and education, IT start-ups are harnessing the power oftechnology to tackle a wide range of global challenges.Innovative Solutions for Social andEnvir onmental ImpactFor example, start-ups in the renewable energy sector are developing advancedsoftware solutions to optimize the efficiency of solar and wind power plants, enablingmore widespread adoption of clean energy sources. Similarly, start-ups focused onhealthcare are leveraging artificial intelligence and big data analytics to improvepatient outcomes, reduce healthcare costs, and increase access to medical services inunderserved communitiesIT start-ups are actively contributing to thefield of impact investing by providingattractive investment opportunities forimpact investors. Increasing Practice,Limited Scholar lyAttentionThese companies offer the potentialfor significant financial returns whilealso delivering measurable social andenvironmental impact, making theman appealing option for investorsseeking to align their investmentportfolios with their values.42

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IMPACT GIVING MAGAZINECollaboration and partnership areessential elements of the impact investingecosystem, and IT start-ups are activelyseeking partnerships with impactinvestors, philanthropic organizations, andother stakeholders to scale their impactand reach new markets.For example, many IT start-ups participatein accelerator programs and innovationhubs that provide funding, mentorship,and access to networks of investors andpotential customers. These programs helpIT start-ups accelerate their growth andincrease their visibility within the impactinvesting community.Furthermore, IT start-ups are often moreagile and adaptable than traditionalcompanies, allowing them to quicklyrespond to emerging market trends andcapitalize on new opportunities. This agilityenables IT start-ups to stay ahead of thecurve in terms of innovation and createdisruptive solutions that have thepotential to transform entire industries.One exemplary initiative is the Net-Zero Basque Industrial SuperCluster,a strategic collaboration among keyplayers such as the BasqueGovernment, Repsol-Petronor, andIberdrola. This initiative aims toaccelerate the journey to net-zeroemissions by decarbonizing energysupply and enhancing energyefficiency across industrialoperations.The Net-Zero Basque IndustrialSuper Cluster sets new standards forenvironmental responsibility,demonstrating targeted,collaborative efforts to combatclimate change and promotesustainable industrial practices. Bybringing together industry leaders,policymakers, and otherstakeholders, this initiativeshowcases the power ofcollaboration in driving meaningfulenvironmental impact at scale.In the context of impact investing withinthe IT sector, several noteworthyinitiatives and collaborations stand out fortheir significant contributions tosustainability, social responsibility, andpositive environmental impact. These initiatives, driven by bothprivate and public entities,showcase a commitment toleveraging technology for thegreater good and fostering a cultureof responsible innovation.Collaboration and PartnershipHighlightingImpactfulInitiati vesNet-Zero BasqueIndust rial SuperCluster43

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IMPACT GIVING MAGAZINEAnother impactful initiative is the Ohio Clean Hydrogen Hub Alliance, a coalition ofover 100 diverse entities working to establish Ohio as a leading clean hydrogentechnology hub. This initiative aims to generate significant investment, job creation,and emissions reductions by fostering innovation in clean hydrogen technology.The Ohio Clean Hydrogen Hub Alliance highlights a commitment to economic growthalongside environmental sustainability, demonstrating that advancements intechnology can drive positive outcomes for both the economy and the planet. Byleveraging the collective expertise and resources of its members, this initiative aims toposition Ohio as a global leader in clean energy innovation and pave the way for amore sustainable future.Additionally, the H2Houston Hub initiative focuses on renewable energy adoption inmanufacturing clusters, with a specific emphasis on producing green hydrogen. Thiscollaborative effort brings together industry leaders, research institutions, and otherstakeholders to drive sustainability and economic growth in manufacturing.The H2Houston Hub showcases the effective integration of renewable energytechnologies to address environmental challenges while simultaneously drivingeconomic development. By fostering collaboration and innovation withinmanufacturing clusters, this initiative serves as a model for how industry stakeholderscan work together to achieve shared sustainability goals and create lasting positiveimpact.Impactful initiatives and collaborations within the IT sector are driving meaningfulprogress towards sustainability, social responsibility, and positive environmentalimpact. From strategic alliances aimed at decarbonizing industrial operations toinnovative hubs focused on clean energy innovation, these initiatives exemplify thetransformative potential of technology in addressing some of the world's mostpressing challenges.By supporting and participating in these initiatives, stakeholders acrossthe IT sector can contribute to building a more sustainable and resilientfuture for generations to come. Through collaboration, innovation, and ashared commitment to responsible business practices, the IT industrycan continue to drive positive change and make a lasting impact onsociety and the environment.Ohio Clean Hydrogen Hub AllianceH2Houston Hu b44

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IMPACT GIVING MAGAZINELarge companies often employvarious strategies to fosterinnovation and support ecosystemgrowth within the IT sector. Strategies forDriving InnovationAssessing the influence of big companieslike ALTEN Group and ALTEN DeliveryCenter Eastern Europe involves examiningmarket concentration metrics such as theHerfindahl-Hirschman Index (HHI), whichmeasures the dominance of a few entities ina sector. A high HHI suggests significantmarket concentration, indicating thatcompanies like ALTEN Group and ALTENDelivery Center Eastern Europe could wieldsubstantial influence over pricing,consumer choice, and overall marketdirection.Market concentration can lead tooligopolistic tendencies, where a few largefirms control the majority of market share,potentially limiting competition andinnovation. Understanding the marketdynamics and competitive landscape iscrucial for gauging the influence of bigcompanies like ALTEN Group and ALTENDelivery Center Eastern Europe and theirimpact on industry growth anddevelopment.One such strategy involvescorporate-startup collaborations,where established firms partner withstartups to leverage their agility,creativity, and disruptive potential.By engaging with startups,corporations like ALTEN Group andALTEN Delivery Center EasternEurope can access new ideas,technologies, and business models,driving product development andstaying competitive in rapidlyevolving markets.Strategic investments and incubationprograms represent another avenuefor large companies to supportinnovation and nurtureentrepreneurial talent. Initiatives likeventure funds, accelerators, andinnovation labs enable companieslike ALTEN Group and ALTENDelivery Center Eastern Europe toidentify and invest in promisingstartups, providing them withresources, mentorship, and marketaccess to accelerate their growthand scale their solutions.Large corporations play a significant role in shaping the IT industry landscape,influencing market dynamics, driving innovation, and fostering ecosystem growth.While the specific mention of ALTEN Group and ALTEN Delivery Center Eastern Europeis not provided, the broader discussion sheds light on the strategies and impacts ofmajor players in the sector.Exploring the Role of Big CompaniesCollaboration and Partnership45

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IMPACT GIVING MAGAZINEThe rapid growth of the IT sector in Europehas significant implications for employmentand skill development. As the sectorexpands, it creates a wide range of jobopportunities while also driving demand forspecialized skills and competencies.Understanding the impact of this growth onemployment and skill development isessential for policymakers, educators, andindustry stakeholders.Impact onEmployment andSkills DevelopmentJob Creation andEconomic RippleEffectThe growth of the IT sector results in thecreation of millions of jobs across variousdomains, ranging from softwaredevelopment and data analysis tocybersecurity and digital marketing. Thisinflux of employment opportunities notonly drives economic development but alsostimulates secondary and tertiaryindustries that support the IT ecosystem. For instance, the demand for officespace, infrastructure, and ancillaryservices often surges in areas with ahigh concentration of techcompanies, leading to additional jobcreation and economic activity.Moreover, the economic ripple effectof IT sector growth extends beyonddirect employment to indirect andinduced effects. Indirect effectsinvolve jobs created in industriesthat supply goods and services tothe IT sector, such as hardwaremanufacturers, telecommunicationsproviders, and logistics companies.Induced effects refer to theadditional spending andconsumption resulting fromincreased incomes in the ITworkforce, benefiting sectors likeretail, hospitality, and entertainment.Contributions to the IT EcosystemIn addition to driving innovation, big companies like ALTEN Group and ALTEN DeliveryCenter Eastern Europe play a vital role in contributing to the overall growth andsustainability of the IT ecosystem. Through strategic partnerships, investment, andcollaboration, these companies help create a vibrant ecosystem where startups,SMEs, and established firms can thrive and co-create value.By leveraging their resources, expertise, and market presence, large companies likeALTEN Group and ALTEN Delivery Center Eastern Europe can catalyze ecosystemdevelopment, attract talent and investment, and drive sector-wide initiatives thatbenefit the industry as a whole. From supporting digital transformation efforts tofostering industry standards and best practices, the contributions of big companiesare instrumental in shaping the future of the IT sector in Europe and beyond.46

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These programs combine classroominstruction with practical experience,allowing participants to gain valuableskills while earning a wage. Similarly,industry certifications andprofessional development coursesprovide pathways for ITprofessionals to enhance theirexpertise and advance their careers.Tech jobs play a crucial role indiversifying economies, particularlyin regions traditionally reliant on anarrow range of industries. Byattracting investment and talent, theIT sector helps countries reduce theirdependence on sectors vulnerable toeconomic downturns or structuralchanges. This diversificationenhances economic resilience andstability, making countries lesssusceptible to external shocks andglobal market fluctuations.Diversification ofEconomiesFostering Educationand S killDevelopmentDiscussion onInitiatives andProgramsIMPACT GIVING MAGAZINEThe demand for tech jobs stimulatesinvestments in education and skilldevelopment to equip individuals with theknowledge and competencies required tothrive in the digital economy. Governments,educational institutions, and privateorganizations collaborate to develop STEM(Science, Technology, Engineering, andMathematics) programs, coding bootcamps, and vocational training initiativestailored to the needs of the IT sector.These educational initiatives focus not onlyon technical skills but also on criticalthinking, problem-solving, andcollaboration, preparing individuals for thedynamic and interdisciplinary nature of ITcareers. Furthermore, continuous learningand upskilling are encouraged to keep pacewith technological advancements andevolving job roles, ensuring a skilledworkforce capable of driving innovationand sustaining economic growth.Various initiatives and programs addressthe skills gap and foster talentdevelopment within the IT industry. Theseinitiatives often involve partnershipsbetween governments, educationalinstitutions, industry associations, andcorporations to design comprehensivetraining programs and workforcedevelopment strategies.For example, apprenticeship programsoffer hands-on training and mentorshipopportunities for individuals seeking entryinto the IT sector. Tech jobs play a crucial role indiversifying economies, particularlyin regions traditionally reliant on anarrow range of industries. Byattracting investment and talent, theIT sector helps countries reduce theirdependence on sectors vulnerable toeconomic downturns or structuralchanges. This diversificationenhances economic resilience andstability, making countries lesssusceptible to external shocks andglobal market fluctuations.Furthermore, the growth of the ITsector fosters a culture of innovationand entrepreneurship, encouragingindividuals to pursue careers intechnology and start their ventures.This entrepreneurial spirit fuelsfurther economic growth anddynamism, creating a virtuous cycleof innovation, investment, and jobcreation.47

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IMPACT GIVING MAGAZINEInternational cooperation is a strategicimperative for the European Union (EU) tomaintain competitiveness and relevance intechnology-driven industries. As digitaltransformation accelerates and globalmarkets become more interconnected, theEU must embrace collaboration withinternational partners to drive innovation,access new markets, and address sharedchallenges. By engaging in collaborativeinitiatives, such as joint research projects,technology standards development, andcross-border investments, the EU canposition itself as a leader in emergingtechnologies and shape the future of theglobal IT sector.In an increasingly interconnected world,international collaboration plays a pivotalrole in the growth and advancement of theIT sector in Europe. By fosteringpartnerships, sharing knowledge, andleveraging resources on a global scale,European IT companies can capitalize onopportunities for innovation, marketexpansion, and talent acquisition.Understanding the importance ofinternational collaboration is crucial forpolicymakers, industry leaders, andstakeholders seeking to navigate thecomplexities of the global technologylandscape.StrategicImperative for EUConcerns aboutIsolationist PoliciesConcerns about isolationist policiesunderscore the importance of maintainingopen markets and promoting internationalcooperation in the IT sector. InternationalCollaborationWhile protectionist measures mayoffer short-term benefits for certainindustries, they can ultimately hinderinnovation, limit market access, andundermine the competitiveness ofEuropean companies in the long run.By embracing a collaborativeapproach, EU policymakers canmitigate the risks of isolationism andensure that European IT companiesremain at the forefront oftechnological innovation and globalcompetition.Diversification ofEconomiesInternational collaboration offers amyriad of benefits for European ITcompanies, ranging from access tonew markets and talent pools toopportunities for technologytransfer and joint innovation. Bypartnering with companies andresearch institutions from differentcountries, European IT firms canleverage complementary strengths,expertise, and resources to developcutting-edge solutions and expandtheir global footprint. Moreover, internationalcollaboration facilitates cross-cultural exchange, fosters diversityof thought, and promotes bestpractices in governance, ethics, andcorporate responsibility.48

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IMPACT GIVING MAGAZINEBenefits of International Collabo rationInternational cooperation is a strategicimperative for the European Union (EU) tomaintain competitiveness and relevance intechnology-driven industries. As digitaltransformation accelerates and globalmarkets become more interconnected, theEU must embrace collaboration withinternational partners to drive innovation,access new markets, and address sharedchallenges. By engaging in collaborative initiatives,such as joint research projects, technologystandards development, and cross-borderinvestments, the EU can position itself as aleader in emerging technologies and shapethe future of the global IT sector.Cross-border partnerships are essential forEuropean IT companies seeking to harnessthe benefits of international collaborationand compete effectively in the globalmarket. Discussion on the Importance of Cross-Border PartnershipsInternational collaboration offers a myriad of benefits for European IT companies,ranging from access to new markets and talent pools to opportunities for technologytransfer and joint innovation. By partnering with companies and research institutionsfrom different countries, European IT firms can leverage complementary strengths,expertise, and resources to develop cutting-edge solutions and expand their globalfootprint. Moreover, international collaboration facilitates cross-cultural exchange,fosters diversity of thought, and promotes best practices in governance, ethics, andcorporate responsibility.By forming strategic alliances, jointventures, and research consortiawith partners from differentcountries, European firms can accessnew markets, share risks andresources, and capitalize onemerging opportunities in areas suchas digital transformation,cybersecurity, and artificialintelligence.Moreover, cross-border partnershipsenable European companies tonavigate regulatory complexities,cultural differences, and geopoliticalrisks inherent in internationalbusiness, thereby enhancing theirresilience and competitiveness in anincreasingly interconnected world.Three notable examples illustrate the importance and benefits ofinternational collaboration in the IT sector:01EU Participation in GlobalSemiconductor Value Chains:The EU's involvement in global semiconductorvalue chains enables European companies toaccess critical components, technologies, andmarkets essential for the development ofadvanced electronic devices and systems. Byparticipating in international consortia andresearch projects, the EU can strengthen itsposition in the semiconductor industry and driveinnovation in areas such as artificial intelligence,autonomous vehicles, and smart infrastructure.02EU Approach to Industry-LedTechnology Standardization:The EU's tradition of industry-led technologystandardization promotes interoperability,compatibility, and innovation in the IT sector. Byadopting common standards and specificationsdeveloped in collaboration with internationalpartners, European companies can reduce marketfragmentation, enhance product quality, andaccelerate time-to-market for innovativesolutions. Moreover, internationalstandardization efforts facilitate global trade,foster consumer confidence, and promote a levelplaying field for competition.EU Involvement in the F-35Fighter Development Program:The EU's participation in the F-35 fighterdevelopment program exemplifies itscommitment to international collaborationin defense and aerospace technology. Bycontributing expertise, technology, andfunding to multinational defense projects,European countries can strengthen theirdefense capabilities, enhanceinteroperability with NATO allies, andsupport the growth of their aerospaceindustries.0349

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IMPACT GIVING MAGAZINESecurity and Compliance:Efficiency and Optimization:Mobility and BYODIncorporation of NewTechnologies:24×7 Maintenance andStakeholder Pressure:Security and compliance remain top concerns for ITmanagers, given the increasing frequency andsophistication of cyber threats. Protecting sensitive data,ensuring regulatory compliance, and mitigating risksrequire robust cybersecurity measures and proactive riskmanagement strategies.Optimizing IT operations and infrastructure is essential formaximizing productivity, reducing costs, and supportingbusiness growth. IT managers must continuously evaluateand streamline processes, adopt best practices, andleverage technologies such as automation and analytics toenhance efficiency and performance.The proliferation of mobile devices and remote workpractices presents challenges related to security,connectivity, and device management. IT departmentsmust establish policies and procedures to ensure the secureand efficient use of personal devices for work purposeswhile safeguarding corporate data and networks frompotential threats.Integrating new technologies into existing operations poseschallenges related to compatibility, scalability, and skillgaps. IT departments must assess the potential impact ofemerging technologies such as artificial intelligence,blockchain, and Internet of Things on their businessprocesses and develop strategies for successful adoptionand implementation.The increasing demand for round-the-clock IT support andmaintenance, coupled with stakeholder expectations forcontinuous innovation and service delivery, puts pressureon IT departments to perform at high levels consistently.Managing workload, prioritizing tasks, and balancingcompeting priorities are essential for maintainingoperational excellence and meeting business objectives.Five Challenges forEurope’s IT DepartmentsChallenges andSolutionsIdentifying and addressing challenges isparamount for the sustainable growth andcompetitiveness of the IT sector in Europe.While the industry offers immensepotential for innovation and economicdevelopment, it also faces several hurdlesthat require proactive solutions andinnovative approaches. By acknowledging thesechallenges and implementingeffective strategies, EuropeanIT companies can overcomeobstacles, seize opportunities,and thrive in an ever-evolvingglobal landscape.Comprehensive Security Frameworks:PotentialSolutions andInnovativeApproachesAgile and DevOps Practices:Continuous Learning and Skill Development:Strategic Partnerships and Ecosystem Collaboration:Data-driven Decision-making:Implementing comprehensive security frameworks that integrate advancedtechnologies such as artificial intelligence, machine learning, and behavioralanalytics to detect and respond to cyber threats in real time.Embracing agile methodologies and DevOps practices to accelerate softwaredevelopment, improve collaboration between development and operationsteams, and deliver high-quality products and services faster to market.Investing in continuous learning and skill development programs to equipemployees with the knowledge, tools, and competencies needed to adapt tonew technologies, trends, and challenges effectively.Forming strategic partnerships and collaborating within ecosystems to leveragecomplementary strengths, resources, and expertise, accelerate innovation, andcreate value for customers and stakeholders.Harnessing the power of data analytics, artificial intelligence, and machinelearning to derive actionable insights, optimize business processes, and driveinformed decision-making across the organization.50

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IMPACT GIVING MAGAZINEOne significant trend shaping the future ofthe European IT sector is the integration ofbio-inspired electronics and quantumtechnologies. This convergence representsa paradigm shift in computing and dataprocessing, offering unprecedentedcapabilities and opportunities forinnovation. By harnessing principles frombiology and quantum mechanics, EuropeanIT companies can develop next-generationtechnologies with enhanced performance,efficiency, and functionality.Looking ahead, the future of the IT sector in Europe appears promising, characterizedby rapid technological advancements, shifting market dynamics, and evolvingconsumer preferences. By anticipating trends, leveraging emerging technologies, andfostering innovation, European IT companies can seize opportunities, addresschallenges, and remain at the forefront of digital transformation and globalcompetitiveness.Integration of Bio-inspired Electronicsand QuantumTechnologiesBy harnessing principles frombiology and quantum mechanics,European IT companies can developnext-generation technologies withenhanced performance, efficiency,and functionality.Future OutlookOne significant trend shaping the future ofthe European IT sector is the integration ofbio-inspired electronics and quantumtechnologies. This convergence representsa paradigm shift in computing and dataprocessing, offering unprecedentedcapabilities and opportunities forinnovation. Challenges:Scalability,EnvironmentalImpact, and EnergyEfficiencyChallenges:Scalability,EnvironmentalImpact, andEnergy EfficiencyHowever, along with theseopportunities come challenges thatmust be addressed to ensuresustainable growth and responsibleinnovation. Key challenges includescalability, environmental impact,and energy efficiency. As EuropeanIT companies develop and deployadvanced technologies, they mustconsider the long-term implicationson resource consumption, carbonfootprint, and environmentalsustainability.By prioritizing eco-friendlypractices, optimizing energyusage, and minimizing waste,European IT companies canmitigate their environmentalimpact and contribute to agreener, more sustainablefuture.51

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IMPACT GIVING MAGAZINEBy staying abreast of these trends, identifying emerging opportunities, and embracinga culture of innovation and agility, European IT companies can navigate uncertainties,capitalize on disruptions, and chart a course towards a prosperous and sustainablefuture.References: Mainstreet IT Solutions: "The Impact of Technology on the European IT Sector."The Business Research Company: "Information Technology Global Market Report."Economic Times India: "Good Time to Enter IT Sector from 2-4 Year Perspective."Groww: "IT Sector Performance Over the Year: Revival Sector Funds."EJBO Journal: "Impact Investing in the IT Sector: Opportunities and Challenges."Sustainable Brands: "Collaborative Sustainability Innovation in Manufacturing Clusters."StreetFins: "The Influence of Large Corporations on the IT Sector."Insight OpenExO: "Corporate-Startup Collaborations for Innovation."Generation: "How Tech Jobs Foster Economic Development."ECIPE: "International Cooperation in Technology-Driven Industries."Esferize: "Challenges for Europe's IT Departments."Online Computers: "Challenges of Implementing New Technology and How to Address Them.”The European Innovation Council (EIC) plays a crucial role in shaping the future of theIT sector in Europe. As a key driver of innovation and entrepreneurship, the EICsupports visionary entrepreneurs, groundbreaking startups, and pioneering researchprojects through funding, mentorship, and networking opportunities. By fosteringcollaboration, facilitating knowledge exchange, and promoting strategic investment,the EIC empowers European IT companies to develop breakthrough technologies,create disruptive business models, and drive economic growth and societal impact.Role of European Innovation Council(EIC) in Shaping Future TechnologiesAnticipated Trends, Areas for Growth,and Potential DisruptionsGenerative AI'sAscendanceE-CommerceEvolution:Last-Mile DeliveryInnovation:Generative AI is expected torevolutionize various industries,including healthcare, softwaredevelopment, and advertising,with applications ranging fromtext generation to translationand code suggestion.promosDespite a post-pandemicslowdown, e-commercecontinues to grow, with specificcategories like electronics, homeimprovement, and homefurnishings showing sustainedgrowth. The evolution of e-commerce strategies presentssignificant growth opportunitiesfor European IT companies.The last-mile delivery sector isexperiencing disruptions asbusinesses seek more efficientsolutions. Innovations in dronedelivery, AI-driven routeoptimization, and supply chainmanagement have the potential toreshape traditional delivery modelsand create new opportunities forEuropean IT companies.52

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IMPACT GIVING MAGAZINECostiNeascuChannel BusinessManager at CrayonAdrianUrdarTechnologyExecutive andChief ProductOfficer at BringoInternationalAlex StoianGroup CTO atEveryMatrixDardalaViorelaHuman Resourcesat AXWAYCristinaRomanContent &CommunicationStrategist PavelCampanHead of BusinessSystems at EndavaOana LupuCompetency Directorat ALTEN DeliveryCenter Eastern EuropeMirabelaIonescuHR Director atNagarroIn our exploration of the IT Sector in Europe and its role in driving social impactinitiatives, we engaged in insightful conversations with key industry experts. We beganour journey by sitting down with Oana Lupu, Competency Director at ALTEN DeliveryCenter Eastern Europe , to discuss the focal points of our article. Subsequently, wehad the privilege of conversing with a diverse range of professionals, each offeringunique perspectives on the intersection of the IT sector and social impact initiatives.Our discussions included:WWW.ALTEN.COMWWW.CRAYON.COMWWW.BRINGO.ROWWW.ACCESA.EUWWW.AXWAY.ROWWW.NAGARRO.COMWWW.ENDAVA.COMWWW.EVERYMATRIX.ROTheir insights provided valuable perspectives on how the IT sector is contributing tomeaningful change within society. Overall, the participation of these companies indiscussions surrounding social impact initiatives underscores a growing awarenessand dedication within the IT industry to address societal challenges and promotepositive change.53

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IMPACT GIVING MAGAZINEINTERVIEWOANA LUPUCompetency Director at ALTEN Delivery Center Eastern EuropeIn today's tech evolution, blending innovation with responsibility is key for companies aiming at sustainable growth and social impact. ALTEN Group is at the forefront, leading initiatives that fuse groundbreaking innovation with a strong commitment to social responsibility, shaping a future where tech advancements drive positive change.Join us for an exclusive interview with Oana Lupu, Competency Director at ALTENDelivery Center Eastern Europe, as we dive deep into the pulse of the IT sectortrends and dynamics. Gain insider insights on navigating the digital scene,uncovering new opportunities, and crafting smart strategies for long-term success in the ever-evolving tech world.Innovati ng Responsiblyfor a Better Future 55

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As Competency Director at ALTEN Delivery Center Eastern Europe, Oana overseessoftware activities in embedded systems, application software, and IT supportservices for major clients across various industries. Oana embarked on her journeywith ALTEN Group in 2008 and swiftly climbed the ranks, transitioning throughvarious leadership roles across aerospace, automotive, and green energy projects.As Business Development Manager, she played a pivotal role in expanding clientrelationships and activities within the Software Department. In her current role asCompetency Director, Oana Lupu spearheads the digital department's softwareactivities, facilitating growth and innovation in collaboration with multinationalteams spanning Romania and Poland.IMPACT GIVING MAGAZINERegarding the influence of large companies like ALTEN Group in shapingthe IT industry, how do you perceive their role in fostering innovation andsupporting startups?1ALTEN Group and ALTEN Delivery CenterEastern Europe (ADC Eastern Europe) arestrongly involved in driving innovation andtesting new technologies. We prioritizestaying ahead of technological trends, suchas AI, IoT, cybersecurity, and green energy.Our dedicated Research & Development(R&D) divisions serve as hubs for testingnew technologies and integrating them intoour solutions, enabling us to remain at theforefront of the industry.A key aspect of our innovation strategy isour emphasis on diverse andmultidisciplinary teams within ADC EasternEurope. By bringing together individualswith a range of skills and experiences, wepromote an environment where creativitydevelops, and innovative ideas arise. Thiscollaborative approach, known as "lookacross", enables us to meet complexchallenges and drive forward-thinkingsolutions.ALTEN Group is also committed tosupporting startups in the IT ecosystem. Weoffer various forms of assistance, includingresource allocation, mentorship programs,and collaborative opportunities, to helpthese emerging companies succeed. By nurturing startups, we not onlycontribute to their growth, but alsoenrich the overall innovation of theIT industry.Overall, ADC Eastern Europe role inshaping the IT industry goes beyondjust providing services. We activelypromote innovation and supportdevelopment, strengthening ourposition as a leader in drivingpositive change within the industry.As a Competency Director,could you share insights intoALTEN Group's specificstrategies for contributing tothe growth of the ITecosystem? How does thecompany approach businessdevelopment in the dynamicIT sector, consideringcurrent market dynamics?2It is important to highlight that thecurrent market is very dynamic andfull of challenges, but it also offersgreat opportunities for innovationand progress.56

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IMPACT GIVING MAGAZINEAt ADC Eastern Europe, we recognize theimportance of staying aligned with thelatest technologies to meet evolving marketdemands. Our primary objective is toprovide solutions that are efficient, high-quality, and effectively address complexmarket demands.One of our key strategies involves investingin the continuous development of ourengineers' skills. By cultivating a culture oflearning and innovation within ourorganization we empower our teams toadapt to new challenges and advancementsin technology. This proactive approachenables us to expand our competencies,responding to a diverse range of marketneeds and contribute to the overall growthof the IT sector.Furthermore, we believe in collaborationand knowledge-sharing within the industryfrom an early stage. Through partnershipswith universities in Poland and Romania, weprovide opportunities for students to gainpractical experience via internships, jointprojects, workshops, and seminars led byour Experts. By nurturing talents anddelivering professional guidance, we aim atpreparing the next generation of ITprofessionals.At ADC Eastern Europe, we are proactive,flexible, and reliable when it comes tosupporting the IT ecosystem. We keep upwith market changes, invest in talents, andencourage innovative approachesFrom your perspective, how hasthe growth of the IT sectorimpacted job creation and skillsdevelopment? Are therespecific initiatives or programsat ALTEN Group aimed ataddressing the skills gap andfostering talent in the industry?3To effectively bridge the skills gap,we have prioritized continuousinternal and external trainingprograms. These initiatives aredesigned to equip our consultantswith the latest knowledge andexpertise required by the rapidlyevolving IT industry. At ADC Eastern Europe, we have putin place specialized skillsdevelopment programs tailored tomeet market demands. Theseprograms include theoretical parts,hands-on learning experiences, andinteractive sessions (dedicated Q&Aslots), ensuring a holistic approach toskills strengthening.The complete program also includespractical experience in our R&DLaboratory. For instance, we haveone project where our colleagueswork on structured, complexactivities following the full V-Cyclemodel and automotive SafetyStandard. They also have an opportunity to testthe end-user experience for theproducts they develop. Our R&Dlaboratory operates as a platform forpractical applications, giving ourcolleagues the chance to engage incomplex projects, following industry-standard methodologies and safetyprotocols.Our dedicated R&D division helpsimprove skills through innovativeprojects. One of our key globalinitiatives is the establishment of aCenter of Excellence (ACE),leveraging the expertise within theALTEN group community to enhanceour organization's capabilities. We are driven by a collective missionto shape the future, throughexpertise and commitment. Our team of engineers, softwareexperts, and project managerswork together to make apositive impact on people andthe world in the long term.Indeed, the growth of the IT sector has ledto a significant increase in the need forskilled professionals in different fields.57

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IMPACT GIVING MAGAZINE“In the rapidly evolving IT sector, flexibility iscrucial for keeping up with the pace of developmentand for addressing emerging challenges. “Given the global nature of the ITindustry, can you elaborate onhow European IT companies,including ALTEN Group, areengaging in internationalcollaborations? What do yousee as the key benefits ofcross-border partnerships inshaping the sector?4As you may know, ALTEN Groupincorporates a network of Delivery Centerslocated in several regions across the world.These Delivery Centers are entities offeringtheir services to international clients. ADCEastern Europe, as part of this network,includes Romania and Poland. This strategicpartnership was initiated at the beginningof last year. Cross-border synergies in theIT sector offer significant advantages.Firstly, they provide access to diversetalent pools and expertise from variousregions, promoting innovation andcreativity within companies. By working with international partners,companies gain access to new markets andclients, enhancing their global presenceand competitiveness. Additionally, thesecollaborations facilitate knowledgeexchange and cultural diversity, promotinglearning and adaptation to differentapproaches and market dynamics. In therapidly evolving IT sector, flexibility iscrucial for keeping up with the pace ofdevelopment and for addressing emergingchallenges. By embracing cross-border collaborations,companies like ADC Eastern Europe canbetter navigate the complexities of theglobal IT market and drive sustainablegrowth and success.In your role, you likelyencounter challenges facedby the IT sector. Could youidentify some of thechallenges and share yourthoughts on potentialsolutions? Additionally, arethere innovative approachesadopted by ALTEN Group orsimilar companies toaddress these challenges?5In the dynamic IT sector, attractingand retaining top talent is a majorchallenge due to increasing demandand market changes. To effectivelyhandle this challenge, companies likeADC Eastern Europe need to usediverse strategies. Investing incomprehensive professionaldevelopment initiatives are key.Providing ongoing training helpsemployees stay updated on newtechnologies, making them morevaluable in the competitive market.Moreover, flexible career pathstailored to individual strengths andinterests can boost employeesatisfaction and retention.Emphasizing work-life balance andpromoting a positive companyculture is also extremely important.Companies can differentiatethemselves by promoting an inclusiveenvironment that prioritizesemployee well-being and encouragesinnovation.58

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“In the rapidly evolving IT sector, flexibility iscrucial for keeping up with the pace of developmentand for addressing emerging challenges. “We're investing in innovative student projects, supporting new technologies, andengaging in local job fairs. Exploring case studies and industry reports about effectivetalent management strategies, especially in companies like ADC Eastern Europe, canoffer valuable insights for dealing with talent acquisition and retention challenges inthe IT sector.Concerning Impact Investing Initiatives and Corporate SocialResponsibility (CSR), could you elaborate on specific initiatives orprojects supported by ALTEN Group that prioritize sustainability, socialresponsibility, or positive environmental impact within the IT sector? Howdoes ALTEN Group actively contribute to broader societal goals throughthese initiatives?6Within ADC Eastern Europe, we are committed to promoting a sustainable andsocially responsible culture. We enthusiastically engage in a range of charitableinitiatives, including charity marathons, recycling campaigns, and support campaignsfor disadvantaged children. However, our Corporate Social Responsibility (CSR) aimwithin the IT sector is to positively impact the education of the younger generation.We host learning sessions, webinars, and project presentations specifically designedto shift the focus of young attendees from a tech consumer approach to a moreresponsible behavior. This way, they get to see the added value they can bring to society by choosing an ITcareer, thus contributing to the development of new tools and technologies thatcreate a better and more sustainable world. We engage in a significant partnershipwith the ETI PC association, where we contribute by donating IT equipment. Thiscollaboration involves upcycling the donated equipment for use in the IT labs ofseveral Romanian schools. This initiative not only extends the utility of our ITequipment but also enhances children's access to technology in an educationalcontext, emphasizing its value beyond entertainment.One of our significant projects over thepast few years involves partnerships withuniversities to support recent graduates.Through this initiative, we provide themwith consistent onboarding support and aclear career advancement path. By nurturing young talent, we activelycontribute to empowering the nextgeneration of professionals, which alignswith our broader societal goals. In conclusion, ADC Eastern Europe isdedicated to making a positive difference insociety. We focus on sustainability, socialresponsibility, and having a positiveenvironmental impact within the IT sector,all our initiatives aiming at building a betterand more sustainable world for futuregenerations.IMPACT GIVING MAGAZINE59

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IMPACT GIVING MAGAZINETHE TOP 7 VOICES FROM THEIT FRONTIERSHAPING ROMANIA'S FUTUREIn our extensive research endeavor in Romania, we engaged with sevenvisionary individuals to explore their professional journeys, the drivingforces behind their career choices, and their visions for the role of the ITsector in advancing societal progress and innovation within Romania.Through in-depth discussions andprobing questions, we sought touncover what motivates theseleaders, what inspires them to excel intheir field, and how they perceive thepotential for the IT industry tocatalyze positive change in thecountry. From their diverseexperiences and viewpoints, wegained invaluable insights into thetransformative power of technologyand its capacity to address pressingsocial and educational challenges.With a focus on fosteringcollaboration and innovation, ourconversations with these industryluminaries yielded a wealth ofsuggestions and recommendationsfor future initiatives that couldsignificantly impact Romania's socialand educational landscape. Fromleveraging technology to enhanceaccess to education and healthcare topromoting digital inclusion andentrepreneurship, their ideas offer aroadmap for harnessing the potentialof the IT sector to drive meaningfulsocietal change.With their collective wisdom, we aimto chart a course for fosteringimpactful initiatives in the years tocome, inspired by their innovativeideas and forward-thinkingapproaches. Join us as we unveil thevoices shaping the future oftechnology and social innovation inRomania.61

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IMPACT GIVING MAGAZINEINTERVIEWAdrian Urdar, Chief Product Officer atBringo International, brings over 8 yearsof expertise to product management andstrategic leadership. A trailblazer in theindustry, his strategic moves, likeintroducing the Meal Voucher feature,have significantly impacted Bringo'ssuccess, reflected in their #1 customerexperience ranking in Romania with anexceptional Net Promoter Score (NPS) of88 points in 2022.Adrian Urdar@Legacy, Innovation, SocialResponsibilityAdrian, with your impressivecareer trajectory andextensive expertise in the ITindustry, could you sharesome insights into yourprofessional journey and whatdrove you to pursue a careerin this rapidly evolving field?1Embarking on my journey in the IT industry was not merely a professional decision butrather a continuation of a family legacy. My father, among the pioneers of ITprofessionals certified by Microsoft in post-communist Romania, laid the foundationfor a new era in our country's technological evolution. Growing up in an environmentwhere technology and innovation were daily discussions, my fascination with thedigital realm was inevitable.As the Chief Product Officer at Bringo International, I am honored to carry forward thislegacy through my work. Overseeing the technical aspects of a delivery marketplacewith a particular focus on ecommerce, q-commerce, and e-grocery industries, I mergemy profound interest in technology with a passion for crafting digital products thatpositively influence people's lives and productivity.My driving force has always been the aspiration to create solutions that simplify andenhance everyday experiences. I firmly believe that by harnessing the power ofdigitalization, especially in a post-communist society eagerly embracing technology,we can significantly elevate the quality of life and efficiency across various sectors.This belief isn't just a professional standpoint but also a personal mission inspired bythe pioneering spirit of my father and the transformative power of technologywitnessed since my childhood.62

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The IT industry in Romania is brimming with potential. In my role and experiences, I'vewitnessed firsthand how the IT sector can act as a potent catalyst for social change,especially when integrating social responsibility into business models. At BringoInternational, we've taken steps towards this by enabling customers to support causesdirectly linked to our industry. This feature isn't a mere token gesture; we've observedthe entire IT industry reacting swiftly during the onset of the war in Ukraine.The IT sector in Romania holds a unique opportunity to champion initiatives promotingdigital literacy and critical thinking. In a world increasingly dominated by technology,these skills are no longer optional; they're essential. By investing in education andnurturing problem-solving abilities, we empower the next generation to shape ourworld.Furthermore, the importance of environmental responsibility in the IT sector cannot beoverstated. Projects focusing on measuring and reducing the carbon footprint arebecoming increasingly crucial. In line with this, many Romanian IT companies aredeveloping and implementing systems to track and manage their environmentalimpact. These initiatives range from simple carbon footprint calculators to complex AI-driven analytics that optimize resource usage and reduce waste. By taking these steps,we not only lead by example but also provide tools enabling other sectors to join us inour commitment to a more sustainable future.These endeavors in digital literacy, critical thinking, and environmental responsibilitytranscend mere business strategies. They signify a collective effort by the Romanian ITindustry to contribute meaningfully to society and pave the way for a moreresponsible, innovative, and sustainable future.IMPACT GIVING MAGAZINEGiven your wealth of experience, could you provide your perspective onhow can the IT sector actively contribute to meaningful social change andinnovation within our country?2The Romanian IT landscape is evolving, with significant room for growth inareas like AI and Product Management. The industry's potential extendsbeyond programming; it's about understanding and leveraging technologyto solve real-world problems. We can make impactful investments byfocusing on educational initiatives that teach critical thinking andproblem-solving, thereby preparing young minds to use technologycreatively and effectively. Additionally, supporting projects that utilize AIand other advanced technologies for social good can place Romania at theforefront of IT-driven social and educational advancement.Could you offer insights into specific areas or projects where talentacquisition and HR strategies can play a pivotal role in enhancingRomania's social and educational landscape?363

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IMPACT GIVING MAGAZINEINTERVIEWAlex Stoian is a seasoned executivewith over 25 years of workingexperience in IT, for USD 4MM-200MM projects. He has extensiveexperience in managing IT,cybersecurity, service delivery,building enterprise IT solutions &teams. Alex holds an MBA, fromYork University in Toronto / Canada,and two cybersecuritycertifications, CISSP & CCSP. Alex Stoian@Tech Impact, Economic Growth,Social ChangeAlex, with your impressivecareer trajectory andextensive expertise in the ITindustry, could you sharesome insights into yourprofessional journey and whatdrove you to pursue a careerin this rapidly evolving field?1This is an interesting question; however, my achievements are very modest. Theanswer is simple; there is a noticeable pattern among people who have an affinity witha specific field, an affinity that sometimes manifests itself from an early age. Somepeople are into 'something' and are good at it, almost like 'out of nowhere,' likesomething was 'planted' to make their endeavors successful, similar to a healthy seedbeing accidentally planted in fertile soil.In my case, I was drawn to the field from childhood when I'd spend my time playingwith (and breaking) electrical toys to understand how they work. Subsequently, Iworked hard to try and repair the damage done, and, of course, miserably failed at it.As years passed, I kept tinkering with technology and became better at it. Besides thescientific-like curiosity that I had over the years while exploring or trying to optimizetechnology, there was always a simpler but more important purpose: How can this bemade more useful? How can technology X or Y be employed in such a manner that itwill solve real problems that real people have?64

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It is this 'connection with reality,' trying to solve real people's problems, that kept mein this field, while curiosity drove me to it. Looking back at some of the projects I'veworked on over the years and their utility function, I'd say I'm happy to have been ableto contribute a very modest bit to a more connected world, a more secure world, amore educated world, with more opportunities. Technology and its cousin, innovation,can ultimately lead to improving many people's lives.IMPACT GIVING MAGAZINEGiven your wealth of experience, could you provide your perspective onhow can the IT sector actively contribute to meaningful social change andinnovation within our country?2Information technology companies in Romania, like those in other domains, are profit-driven, and this is normal and healthy. Without profits, value is destroyed, and nothinghappens. Someone needs to actually create the money, a portion of which can later bespent on sustainability initiatives.Advancements in semiconductors, IoT, nanotechnology, materials, and machinelearning will be some of the drivers of many economic sectors in the mid to long-termfuture. Social change and innovation will be rooted in these fields and others. Machinelearning (ML) algorithms, which add an additional computing layer between man andpreviously built computing infrastructure, already drive many economic activities, canimpact social change, in a positive or negative way, depending on how they are used,and can lead to disruptive innovations in various domains. Some people consider thatmachine learning is to the 2020s what the arrival of the Internet was to the 1990s.From this perspective, I'd expect societal change and significant economic impact fromML algorithms as they will become more and more pervasive in our daily life, fromstocks trading on major stock exchanges to financing decisions made by lenders,insurance rates, medical treatments, calculating and applying probabilities, improvedautomation, and whatever else you may think of. Anywhere where there is a pattern tobe 'learned' and optimized by a machine, you will have ML employed for the task athand, if it will be economically feasible and technically possible.Could you offer insights intospecific areas or projects wherethe IT sector can play a pivotalrole in enhancing Romania'ssocial and educationallandscape?3IT companies in Romania have manyinitiatives with social and educationalimpact, from contributing to events andcharities providing relief to variousdisadvantaged categories to offsettingcarbon footprints by assisting withreforestation or sponsoring educationalprograms within higher education publicinstitutions. These are just a few exampleson a much longer list. IT is generating 6.2% of Romania'sGDP. The economic value beingcreated by the roughly 200K peopleemployed in IT in RO is spent by thestate in many areas in the economy,not just in the social and educationallandscape. Obviously, for positivesocial impact, and as a matter ofpublic policy, more efficient ITsolutions could and should beemployed: for instance, to easegeneral access to state-providedservices, from healthcare to onlinecommunications with various stateagencies in charge of providingservices to 'we, the people.' Steps arebeing made in this direction, andthere are noticeable improvements,like ghiseul.ro, but much remains tobe done. Romania is behind much 65

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IMPACT GIVING MAGAZINEsmaller European states in the quality of the online services it provides to itspopulation. There is a gap between what is and can be done by the private ITcompanies in RO and the state's available IT resources, to some extent attributable tothe discrepancy between the budgets available in the private sector vs. the lack ofresources and the undercapitalization present in the public sector. However, Romania has bigger problems than putting IT to better use. There are dismalPISA scores in public education, meaning many young people are not starting on theright foot in life due to the many issues the public education system has, one of whichbeing that it is chronically underfinanced. This being said, it continues to amaze mehow, despite these difficult circumstances in the public education system, Buchareststill manages to be a top 10 IT hub. Generations of Romanian IT engineers keepcreating value for the myriad of IT companies competing for talent in the country orabroad, be it in Bucharest, Cluj, Iasi, or Timisoara, or in the EU or North America - whichhas a sizeable Romanian tech emigration.To summarize, technology is just a tool. It is incumbent on the person or authority whowields this tool to create economic value with it and, hopefully, a positive impact too.Disclaimer: The ideas and opinions in this article reflect only the author's views and do notnecessarily reflect the views or positions of any other entities or associated parties.66

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IMPACT GIVING MAGAZINEINTERVIEWPavel Campan, a seasoned professionalwith over 25 years of internationalleadership experience, excels inOperations, Engineering, ManagedServices, Cyber Security, and BusinessDevelopment. His customer-facingexpertise and commitment to excellencehave driven substantial organizationalgrowth across four countries, showcasingversatile leadership and a profoundunderstanding of complex engagements.Pavel Campan@Digital TransformationLeadershipWith your impressive careertrajectory and extensiveexpertise in the IT industry,could you share someinsights into your professionaljourney and what drove you topursue a career in this rapidlyevolving field?1Thank you for the invitation to contribute to this discussion and for your appreciationof my career.As background, after working for more than a decade in the Telecom industry, by thelate 2000s, I got the opportunity to work in the very dynamic industry of ManagedServices, mainly related to the Telecom domain. That was the moment when theboundaries between Telecom and IT started to dilute because the giants of Telecombegan to understand and focus more on the IT side. It was also the moment whenRomania started to become a desired destination for IT offshoring opportunities,considering technical competencies, language skills, and, of course, labor costs. I was apart of that IT journey, and 15 years after that moment, I’m working now for a verydynamic company, recognized as one of the best-in-class software developmentcompanies with a strong presence in Romania.Working in the IT industry keeps me motivated, always looking for thefuture and doing my best to adapt and continuously evolve; all thoseaspects define the character of this industry.68

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IMPACT GIVING MAGAZINEGiven your wealth of experience, could you provide your perspective onhow can the IT sector actively contribute to meaningful social change andinnovation within our country?2A 2022 statistic stated that the IT industry contributed up to 6.7% to Romania’s GDP, asignificant growth compared with 4.7% four years before, with a 10,000 peopleincrease every single year up to 212,000 people actually involved. Those figures speakfor themselves because the benefits are visible: strong incomes for the country,middle-class growth, goods consumption, and social changes.Romania started to become not only an off-shoring destination but also a country of ITinnovation. Worth mentioning UiPath. There are other companies that started tobecome global players, so innovation is more and more a trait of the Romanian ITindustry, and even if it’s not as fast as I would expect, I see the glass as half-full.At the same time, it’s very sad to discover that Romania is the last country in Europe interms of the digital skills indicator with only 28%. (The digital skills indicator is one ofthe key performance indicators in the context of the Digital Decade, which sets out theEU’s vision for digital transformation. The 2030 target is that 80% of EU citizens aged16-74 years old have at least basic digital skills.)And I am convinced that the IT industry can and must have an important and activerole in order to change this situation. By just taking each of the components of digitalskills (Information and Data Literacy, Communication and Collaboration, DigitalContent Creation, Safety, Problem Solving), it can be identified where and how theRomanian actors in IT can take the lead and create initiatives. The actions shall covermultiple and synced initiatives: growing and supporting IT teaching, especially in ruralareas, accompanying the young generation, and supporting them to discover thebenefits of digital skills, active and vocal partners in front of authorities to focus on thedigital transformation of society.It’s well-known that all the technological changes that we are observing (CPS, IoT,Cloud Computing, and AI) are moving mankind towards the 4th Industrial Revolution. Iwant Romania to understand and be an active and not a passive actor in this journey.Could you offer insights intospecific areas or projects wherethe IT sector can play a pivotalrole in enhancing Romania'ssocial and educationallandscape?3I’ve already mentioned a few of them.Education is the beginning of everything.Teachers need help, guidance, andencouragement on how to shift towardsdigital adoption as well, in order to seed inkids the curiosity and willingness tounderstand and explore the IT domains.This will allow the young generation to not be basic consumers of the Internetbut rather discover how this can bemeaningful every single day. They willbe then the first to ask for digitalinteraction with authorities, a moreeducated consumer which has as wellrights that they will know how to askfor.Based on which, authorities willrealize that digital transformation is amust, and they must cope with thatas well. An active partnership from ITactors is needed, up to an intelligentpush for a transformation of therelationship with authorities.69

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IMPACT GIVING MAGAZINEINTERVIEWMeet Dardala Viorela, a dynamicprofessional from Bacău born in 1989.With degrees in BusinessAdministration and Sociology, shestarted her corporate journey in 2014at Alpha Bank, transitioning to HumanResources in 2016. Currently excellingat Axway Romania, Viorela is not just askilled HR professional but also aseasoned runner, passionate volunteer,and nature enthusiast. Her diversepursuits showcase a life rich inexperiences and continuous personalgrowth.Dardala Viorela@Diversity, Innovation, EthicalEngagementWith your career trajectoryand expertise in the ITindustry, could you sharesome insights into yourprofessional journey and whatdrove you to pursue a careerin this rapidly evolving field?1Though it may sound cliché, it wasn't me who chose the IT industry; rather, thisindustry chose me.To give you a little context, my first job within an IT company was from 2016 to 2019,where I had the great opportunity to take my first steps in Human Resources, thedomain I had longed for since 2011. Vauban back then, currently Inetum, was the company that liked me since my firstinterview and noticed my potential. The process was very fast and smooth. I wascoming from a period where I was going to interviews almost daily, enduring longrecruitment processes, but at Inetum, everything happened so easily. I also had aninteresting role for 2 years and 4 months at Michelin, and since 2021, I've been an HRSpecialist at Axway Romania. It's funny that during my years at university, I had aninterview at Axway, but it was not good timing. Yet, a couple of years later, the samecompany was sending me the financial offer. The IT field is indeed a fast-paced one,with many opportunities, open-minded and talented people. 70

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IMPACT GIVING MAGAZINEWhat brings us together is the fact that, as HR professionals, we discover and learnways to stay updated on the latest technologies and be operationally efficient as aProductivity zone, serving the requests of the Performance zone as our mostimportant customer. I see myself as a person who has engaged in several missionsbecause I see each job as a mission, either a short or long-term one where I bring thebest of me, my ideas, my personality, and uniqueness.Given your wealth of experience,could you provide yourperspective on how can the ITsector actively contribute tomeaningful social change andinnovation within our country?Could you offer insights intospecific areas or projectswhere the IT sector can playa pivotal role in enhancingRomania's social andeducational landscape?2 3I truly believe that the IT sector hasconsistent contributions towards socialchange and new initiatives that can makeour world a better and safer place to live in.As I have experienced during my career,almost every multinational companydisplays its Corporate Responsibility Policythrough a number of commitments, themost important being: Employer, Societal,and Environmental. Each one has powerfulstrategies and initiatives that sustain thevision. The aim is to have a positive impacton communities, contribute toenvironmental change mitigation whileensuring a well-balanced life for theemployees. This is because there is a strongneed to make an impact within the societyin which we operate. The IT companies arefostering a climate of innovation andchange because technology is constantlyevolving, and there is a strong demand forengaging in the Incubation zone and thus inthe Transformation zone.As mentioned above, there are pillarson which IT companies strive to makea positive impact. The focus is ondevelopment programs for women,encouraging diversity and inclusionfor them in a sector that is known forbeing led by men. More and morecompanies emphasize this aspect,wanting to have balancedorganizations and workingenvironments. At the same time,there are many CSR campaignsthrough which IT companies supporteducational initiatives andhumanitarian causes. Also, there is astrong desire to implementopportunities for the integration ofpeople with disabilities, as they canalso have an important role withinworking structures.71

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IMPACT GIVING MAGAZINEINTERVIEWMirabela Ionescu, HR Director atNagarro, combines psychology andbusiness expertise to drive organizationalsuccess. With a proven track record, sheseamlessly transitions between roles,contributing to the growth of theorganizations she serves. As aTransactional Analysis Psychotherapist,Mirabela adopts a holistic approach totalent management, creating a positiveand supportive work environment forindividual and organizational growth.Mirabela Ionescu@Passion, Evolution, Social ImpactMirabela, with your impressivecareer trajectory and extensiveexpertise in talent acquisitionand HR, could you share someinsights into your professionaljourney and what drove you topursue a career in this field ofhuman resources?1When reflecting on the origins of my passion for HR, I realize it sparked long before Ieven knew about the domain. The thought was clear: my passion would always becentered around people. Whether I was organizing events with my friends andinterviewing them for their roles, from fashion shows to talent contests, who would'vethought those playful beginnings would pave my way to a career in HR?However, I can precisely identify the moment when I began contemplating HR as anintriguing path. It happened during an Organizational Psychology seminar, where acase of employee dissatisfaction was presented. From that point onward, I intertwinedmy academic journey in Psychology with evolving practical HR experiences. Taking asubstantial stride in my professional journey, I'd highlight the incredible opportunityand experience of transitioning through various roles within the same company overnearly 9 years. My responsibilities expanded from overseeing technologyimplementations, processes, transformations, and managing international teams tocontributing to the evolving recruitment landscape.Becoming a mom in recent years has been an incredible blessing—a true time ofrebirth, as they say. It injected me with a new wave of energy and a passionatecommitment to contributing to a better world for future generations. And now, atNagarro, I find myself at the helm as the HR Lead for the Eastern Europe 72

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Service Region. This rol e encompasses the culmination of my journey, bringingtogether the experiences, skills, and values cultivated over the years. The journeytoward becoming a certified Psychotherapist in Transactional Analysis has been arecent and significant addition to my educational repertoire. This ongoing pursuitaligns with my commitment to fostering a deeper understanding of humaninteractions, adding a therapeutic dimension to my approach in HR leadership.IMPACT GIVING MAGAZINEGiven your wealth of experience,could you provide yourperspective on how talentacquisition and HR can activelycontribute to meaningful socialchange and innovation within ourcountry?2With the advent of technology, anincreased focus on employee experience,and a more strategic approach to talentmanagement, the role of HR has becomepivotal in shaping the future oforganizations and influencing society atlarge. Romania, with its growing andcompetitive IT market and highly skilledworkforce, stands as a prime candidate forleveraging its talent pool to develop andimplement social impact initiatives.As part of HR, we bear the privilege ofengaging in corporate social responsibility(CSR) activities. At Nagarro, CSR isingrained in our DNA, and we consistentlysupport local communities, contribute toenvironmental sustainability, and addresssocietal challenges to create a positiveimpact. Beyond talent attraction, retention,and employee engagement, HR, incollaboration with Talent Acquisition, playsa crucial role in leading by example andendorsing sustainable practices withinorganizations. This includes initiatives likegreen practices, waste reduction, and thepromotion of eco-friendly behaviors.Mitigating causes that empower innovationand foster change in leadership and cultureis crucial for any organization.As another practical example, in thecontext of HR evolution, the infusion ofArtificial Intelligence (AI) has not onlymarked a technological leap but has alsobecome a catalyst for social change. AtNagarro, while we leverage AI for enhancedresponsiveness, efficiency, and creativity, our focus remains on people—bethey employees or customers. TheFluidic Enterprise philosophy isrooted in placing human qualitiessuch as intent, creativity, andempathy at the forefront,complementing the capabilities of AI.We strongly advocate for theresponsible and ethical use of AI,ensuring that technology servespeople's needs rather than dictatingtheir experiences.Could you offer insightsinto specific areas orprojects where talentacquisition and HRstrategies can play apivotal role in enhancingRomania's social andeducational landscape?3At Nagarro, we actively invest in andengage with local communitiesthrough various initiatives likepartnerships with educationalinstitutions, job fairs, communitymeetups, and skills developmentprograms. These efforts aim tobridge socioeconomic gaps, enhanceaccess to opportunities, andcontribute to societal improvement.One impactful initiative we'vechampioned in Romania is ourNagarro Student Programs.Established in 2003, this internshipprogram has played a vital role innurturing talented IT professionals,with a focus on learning varioustechnologies, followed by merit-based hiring.I firmly believe that individualactions can wield a profound impact 73

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Cristina, a 12 year marketing veteran,excels in crafting strategies for IT giantsand startups. Her expertise spans brandmanagement, crisis communication, andlarge-scale editorial calendars. Rooted inethical marketing, she prioritizesauthentic communication, scalability,and impactful storytelling, embodyingthese principles throughout hercollaborations.Cristina Roman@Social Change, Innovation,Digital LiteracyCristina, with your impressivecareer trajectory andextensive expertise in the ITindustry, could you sharesome insights into yourprofessional journey and whatdrove you to pursue a careerin this rapidly evolving field?1There’s usually an “I’ve always...” in answers to questions like this, but I’m part of ageneration that grew up discovering technology rather than being completelyimmersed in it. So, it was much more of a gradual journey.Developing creative, immersive experiences that people enjoy and actually want to bea part of is something that I find very rewarding and interesting. I was given theopportunity to combine storytelling with digital tools to create a different, moreauthentic consumer experience, and I jumped in with both feet.In the past 12 years, I’ve worked with large IT services companies, as well as startups,and personal brands in this space, to create complex communication, marketing, andcontent marketing strategies supporting both employer branding and business-winning objectives.As marketing professionals working in the IT industry, we have an opportunity to usetechnology to define engagement models that can radically change how we buildbrand loyalty, connect with customers and employees, as well as create experiencesthat boost the perceived value of a brand.75IMPACT GIVING MAGAZINEINTERVIEW

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Given your wealth of experience,could you provide yourperspective on how can the ITsector actively contribute tomeaningful social change andinnovation within our country?2Romania has a very strong IT industry, withengineers who aren’t just able to deliversolutions at a very high standard, but whoalso create products themselves and driveinnovation. This creates a huge range ofopportunities for both professionals andour economy, but it also creates a veryparticular audience segment in theprofessionals who work within the industry.Social impact initiatives are part of thecorporate landscape, so working for theselarge, often global, organizations creatingpositive change through CSR or ESGinitiatives within our communities becomespart of our professional lives. This happensboth by virtue of the causes the companysupports but also through people’s directcontributions. Those who are alreadyworking with different charities can amplifytheir impact, and those who’ve notparticipated in social impact initiatives thusfar have an opportunity to do so alongsidetheir colleagues.While I’ve found that professionals in ourindustry are very interested in creatingmeaningful change in their communities,the opportunities to do so still, for the mostpart, consist of isolated initiatives thatrarely go beyond traditional charity work.Creating lasting, systemic change requires amuch more concerted effort, both in termsof participation, as well as communication.Yearly tree-planting initiatives are one ofthe most frequent CSR activities companiesin our industry take part in. While it’sabsolutely essential that they continue todo so, unless these initiatives are part of abroader project that also includes thingslike waste reduction and moreenvironmentally sustainable in-officepractices, we’re only treating symptoms.In IT professionals, we have a group ofpeople who are eager to contribute; they’re preoccupied by the value of the workthey do, their overall impact, andhave a very particular set of skillsthey can use to create meaningfulsocial change.Not only can organizations in ourindustry invest in more focused areasbut do so more substantially andconsistently, year-over-year. Theycan also align their CSR and ESGstrategies with what matters most totheir employees and customers,working with them to amplify theiroverall impact.It’s also important that companieslook at these initiatives as long-termprojects, rather than occasionalteam-building activities, setting goals,measuring impact, and keeping theirpeople engaged with the value oftheir outcomes, leveraging their skills,wherever possible, and usingtechnology to develop bettersolutions.Could you offer insights intospecific areas or projectswhere the IT sector can playa pivotal role in enhancingRomania's social andeducational landscape?3From environmental to social andeconomic challenges, technology hastremendous potential in helping usaddress the growing number of crisesthe modern world is facing. We got aglimpse of how big of a difference wecan make through something assimple as providing people with theright information. You’ll rememberwhen, in the early days of thepandemic, digital platforms thatprovided a daily overview of thenumber of cases by county helpedpeople understand theepidemiological context and makesense of what was going on.76IMPACT GIVING MAGAZINE

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IMPACT GIVING MAGAZINEAs humans, we often face the same problems, despite thousands of miles between us,so we can use a more global context for inspiration.We already have plenty of examples of how technology is being used to affect positivechange. Mobile banking solutions in Bangladesh that operate on inexpensive devicesand, aside from traditional features, provide access to savings solutions andmicrocredit options, help people manage their finances more effectively and reducepoverty.Digital solutions that create efficiency, such as semi-automated kitchens operated bycharities in India, increase their production capacity and provide more children withaccess to meals, reducing hunger. Smart parking solutions that display real-timeoccupancy reduce the time and fuel needed to find a parking spot, leading to lowerlevels of pollution. Smart sensors installed on the bins in the city of San Francisco helpreduce overflow waste, reduce illegal dumping, and ensure cleaner streets.Although innovative solutions that make use of the latest technologies and trends arevery appealing - both for companies to invest in and professionals to work ondeveloping - we have to remember that, especially in countries like ours, there’s anincredible gap in digital literacy and access to technology.We can’t effectively integrate this level of innovation without the digitization of basicservices and platforms. Most people still submit requests on paper, data is kept inbulky folders and old archives. Even when we do have the alternative of a platform topay our bills or submit an official request, they’re often not very user-friendly anddifficult to navigate, even for people who are very familiar with technology.Something as simple as providing easy-to-use digital solutions, that work on even themost basic devices, could allow an elderly person to manage their bills, taxes, andincome themselves, without having to visit 5 different institutions or ask theirgrandchildren.Ensuring easy access to technology across age groups and socio-economic status,digitization of information, access to education, real-time health data, and smartersolutions to ensure cleaner, more sustainable cities are all areas in which the RomanianIT sector can have a very significant and tangible contribution.There’s an incredible number of potential applications and ways in which we could usetechnology for social good, especially leveraging the skills of the very talented ITprofessionals in Romania. What we do require, however, is better focus, morecommitment, and stronger partnerships with both Governmental and Non-Governmental organizations."LET'S HARNESSINNOVATION ANDDIGITAL LITERACYTO PAVE THE WAYFOR LASTINGSOCIAL CHANGE."77

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IMPACT GIVING MAGAZINEINTERVIEWCosti Neacsu, a seasoned ITdistribution manager with over 15years of experience, has left anindelible mark on the industry, earningaccolades from Microsoft for hisexemplary contributions. His dynamiccareer is characterized by acommitment to excellence, evident inhis adept leadership of local andregional teams. Neacsu's insights,showcased in this exclusive article,provide a unique perspective on theevolving landscape of IT distribution,reflecting his strategic acumen andrelentless pursuit of excellence.Costi Neacsu @Leadership, Innovation,SustainabilityCosti, with your impressivecareer trajectory andextensive expertise in the ITindustry, could you sharesome insights into yourprofessional journey and whatdrove you to pursue a careerin this rapidly evolving field?1Thank you for your kind words. After completing my studies in computer science, Inaturally gravitated towards programming. However, my career took a turn whenmy first mentor saw potential in me and entrusted me with the IT sales business,while he focused on electronics and appliances.My entire career has been guided by his motto, which resonated with me: ‘Qualityat the best price!’. While our competitors were studying each other and trying tooffer the lowest prices, we aimed to provide the best consultancy. We focused onhaving well-trained employees so that customers wouldn’t mind paying a slightlyhigher price for the added value. This approach towards clients and partners hasgreatly benefited me. People knew that they could always find a solution with me.Emphasis should always be placed on the team you lead. To deliver the services,solutions, or products that you produce or resell, you need to ensure that your 78

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empl oyees are motivated, trained, and responsible. As Sir Richard Branson said,‘Trainpeople well enough so they can leave. Treat them well enough so they don’t have to.’In conclusion, my professional journey has been about continuous learning,overcoming challenges, and making the difference through knowledge, proactivity andcustomer oriented approach.Given your wealth of experience,could you provide yourperspective on how can the ITsector actively contribute tomeaningful social change andinnovation within our country?Could you offer insights intospecific areas or projectswhere the IT sector can playa pivotal role in enhancingRomania's social andeducational landscape?2 3The IT industry in Romania can drive socialchange and innovation throughdigitalization and sustainability.Digitalization can transform sectors likeeducation, healthcare, and public services,creating new economic opportunities.Sustainability in IT can be achieved bydeveloping energy-efficient technologies,promoting responsible e-wastemanagement, and using technology toaddress environmental challenges. Theintersection of digitalization andsustainability can lead to innovativesolutions that optimize resource use,reduce waste, and mitigate environmentalrisks. Thus, the IT sector can contributesignificantly to social change, economicgrowth, and environmental protection inRomania.The IT sector in Romania cansignificantly enhance the social andeducational landscape through:Digital Education: Develop digitalplatforms to improve educationaccessibility and engagement.E-Government Services: Collaboratewith the government to digitize publicservices, making them more efficient.Social Innovation: Use technology toaddress social issues and promotesocial entrepreneurship.Workforce Development andInternships: Invest in trainingprograms and internships to equipthe workforce with digital skills.Internships provide hands-onexperience, helping individuals applytheir knowledge in real-worldscenarios and preparing them forfuture roles in the IT sector.IMPACT GIVING MAGAZINEADVERTISINGBANNERADD YOUR DESIGN79

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IMPACT GIVING MAGAZINEIn the ever-evolving context of corporate social responsibility (CSR) andenvironmental, social, and governance (ESG) initiatives, the importance of measuringsocial impact has become paramount. With the introduction of new Europeandirectives, the burden and necessity of accurately assessing and quantifying socialimpact have been further emphasized, prompting a crucial dialogue amongchangemakers across Europe. The European Union's new directives underscore the need for businesses to not onlyprioritize profitability but also demonstrate their contributions to society and theenvironment. As such, organizations are now tasked with effectively measuring andreporting their social impact, aligning with the broader goals of sustainabledevelopment and responsible business practices.The ability to measure impact accurately has become more crucial than ever. Impactmeasurement serves as a cornerstone for organizations and initiatives striving tomake a meaningful difference in the world, providing valuable insights, drivingaccountability, and fostering continuous improvement.At its core, impact measurementenables organizations to assess theeffectiveness and outcomes of theiractivities, initiatives, andinvestments. By quantifying thesocial, environmental, and economicchanges generated, organizationscan evaluate their progress towardsstated goals, identify areas forimprovement, and make informeddecisions about resource allocation.challenges and opportunities.Observations reveal While impact measurement offersnumerous benefits, it also presentschallenges for organizations,including complexity, resourceconstraints, and the subjectivenature of impact assessment.However, advancements intechnology, data analytics, andimpact measurement frameworkshave created new opportunities toovercome these challenges andenhance the effectiveness of impactmeasurement practices.Why MeasureImpact ?Key Benefits ofImpactMeasurementChallenges andOpportunitiesACCOUNTABILITYEFFECTIVENESSBy measuring impact, organizations can determine what worksand what doesn't, allowing them to refine strategies, reallocateresources, and maximize the effectiveness of theirinterventions. This data-driven approach enables organizationsto achieve greater results with limited resources.LEARNING AND INNOVATIONImpact measurement encourages a culture of learning andinnovation within organizations. By analyzing impact data andsharing insights, organizations can identify successfulapproaches, learn from failures, and adapt strategies toevolving challenges and opportunities.STRATEGIC DECISION-MAKINGImpact data provides valuable information for strategicdecision-making, allowing organizations to prioritize initiatives,allocate resources strategically, and set realistic goals andtargets. Informed decision-making based on impact data leadsto more efficient use of resources and greater overall impact.Impact measurement holds organizations accountable totheir stakeholders, including donors, investors, beneficiaries,and the broader community. Transparent reporting of impactdata builds trust and confidence, demonstrating acommitment to responsible practices and ethical conduct.82

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IMPACT GIVING MAGAZINETechnology plays a pivotal role in modernimpact measurement, offering innovativetools and platforms for data collection,analysis, and reporting. From digitalsurveys and mobile data collection apps toimpact management software andblockchain-enabled tracking systems,technology solutions are revolutionizinghow organizations measure, manage, andcommunicate their impact.Looking ahead, the future of impactmeasurement is promising, with continuedadvancements in technology,methodologies, and standards. Integratedapproaches that combine qualitative andquantitative data, stakeholder engagement,and real-time monitoring are likely tobecome more prevalent, enablingorganizations to capture a morecomprehensive understanding of theirimpact.Impact measurement is a powerful tool fordriving positive change in the world. Byaccurately assessing and quantifying thesocial, environmental, and economicoutcomes of their actions, organizationscan enhance accountability, effectiveness,and innovation, ultimately maximizing theircontribution to sustainable developmentand social progress.As we embrace the opportunitiespresented by impact measurement,let us continue to collaborate,innovate, and leverage technology tounlock the full potential of data-driven decision-making in pursuit of abetter world for all.The Role ofTechnologyThe Future ofImpactMeasurementThe European Union's CorporateSustainability Reporting Directive(CSRD) has significantly elevated thestandards for businesses operatingwithin its member states,emphasizing the importance oftransparent reporting andaccountability. Italy and Romania, asintegral parts of the EU, arecompelled to adhere to thesedirectives, thereby necessitating astrategic approach to impactmeasurement.A Roadmap forImpactMeasurement inItaly andRomania83

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By following this roadmap, organizations inItaly and Romania can navigate thecomplexities of impact measurement anddemonstrate their commitment tosustainable and responsible businesspractices. Moreover, aligning with the latestlegislative requirements ensurescompliance and fosters positiverelationships with stakeholders, ultimatelydriving meaningful social change andinnovation within the region.In a recent interview with Dr. Giulia Tufaru,we delved into the intricacies of measuringimpact and its significance in drivingpositive change. Dr. Tufaru, with abackground in social policy and over adecade of experience in impactassessment, provided valuable insightsinto current trends and best practices inthe field.Roadmap for Impact MeasurementUnderstanding Regulatory Frameworks: In both Italy and Romania,organizations must familiarize themselves with the latestlegislative requirements regarding impact measurement. TheCSRD outlines specific guidelines for reporting on social andenvironmental matters, including the identification of keyperformance indicators (KPIs) and the disclosure of relevant data.Stakeholder Engagement: Engaging stakeholders is essential foreffective impact measurement. Organizations should identify keystakeholders, including investors, customers, employees, and localcommunities, and involve them in the impact measurementprocess. This collaborative approach fosters transparency, trust,and buy-in from all parties involved.Setting Clear Objectives and KPIs: Organizations should establishclear objectives aligned with their CSR and ESG goals. By definingmeasurable KPIs, organizations can track progress, evaluateperformance, and demonstrate tangible outcomes. KPIs should beSMART (Specific, Measurable, Achievable, Relevant, Time-bound)and tailored to the organization's unique context and priorities.Data Collection and Analysis: Leveraging technology and dataanalytics is crucial for efficient impact measurement.Organizations can utilize digital platforms, data managementsoftware, and blockchain technology to collect, analyze, andvisualize impact data in real-time. This enables organizations togain valuable insights, identify trends, and make data-drivendecisions.Reporting and Communication: Transparent reporting is key tobuilding trust and credibility with stakeholders. Organizationsshould prepare comprehensive impact reports that clearlyarticulate their social and environmental performance, includingsuccesses, challenges, and areas for improvement. These reportsshould adhere to regulatory requirements and be communicatedthrough various channels, such as annual reports, sustainabilitywebsites, and stakeholder meetings.Continuous Improvement: Impact measurement is an iterativeprocess that requires ongoing monitoring, evaluation, andadaptation. Organizations should regularly review their impactmeasurement practices, solicit feedback from stakeholders, andmake adjustments as necessary to enhance effectiveness andrelevance.The European Union's Corporate Sustainability Reporting Directive (CSRD) hassignificantly elevated the standards for businesses operating within its member states,emphasizing the importance of transparent reporting and accountability. Italy andRomania, as integral parts of the EU, are compelled to adhere to these directives,thereby necessitating a strategic approach to impact measurement.84IMPACT GIVING MAGAZINE

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IMPACT GIVING MAGAZINEINTERVIEWDR. GIULIA TUFARUManaging Director ImpACT GivingImpact MeasurementA Roadmap with ImpACT GivingOne notable trend highlighted by Dr. Tufaru is the shift towards measuring outcomes rather than outputs. This involves going beyond simple metrics such as the number of beneficiaries served or activities implemented and instead focusing on the tangible effects of programs on individuals and communities. Additionally, the integration of technology and data analytics has emerged as a powerful tool for enhancing impact assessment and gaining deeper insights into beneficiary needs.For organizations seeking to improve their social impact, Dr. Tufaru emphasizes the importance of defining clear and measurable objectives, engaging stakeholders and beneficiaries, and employing diverse methodologies to capture various perspectives.She advocates for starting small, focusing on key outcomes, and remaining open to learning and adaptation based on data and feedback.85

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IMPACT GIVING MAGAZINEDr. Tufaru, can you tell us about your background and how you becameinterested in social impact assessment?1Sure, I have a PhD in social policy andhave been working in the field of impactassessment for over a decade. My passionfor this work started during my time as aresearch assistant, where I saw firsthandthe importance of measuring the impactof social programs on individuals andcommunities.area What are some of the key trendsyou are seeing in social impactassessment today?How can organizationseffectively measure theirsocial impact?23One trend is the growing focus onmeasuring outcomes rather than justoutputs. This means looking beyond thenumber of people served or activitiesimplemented, and evaluating the actualimpact of the program on the targetpopulation. Another trend is the use oftechnology and data analytics to improveimpact assessment and better understandthe needs of beneficiaries.The first step is to define clear andmeasurable objectives, and thenestablish a system to collect andanalyze data on outcomes. It's alsoimportant to engage stakeholdersand beneficiaries in the impactassessment process, and to use avariety of methods to capturedifferent perspectives on theprogram's impact. How does ImpACT Givingsupport organizations inmeasuring their socialimpact?4ImpACT Giving provides a range ofservices to help organizationsdevelop and implement effectiveimpact assessment strategies,including certification inmeasurement with the IMM Metricand technology enhancement fordonor data management. By working with us,organizations can betterunderstand and communicatetheir social impact tostakeholders and donors, whichultimately leads to greatersupport for their mission.86

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IMPACT GIVING MAGAZINEWhat advice do you have for organizations looking to improve their socialimpact?5My advice is to start small and focus on a few key outcomes, and then build fromthere. It's also important to be open to learning and adapting based on the data andfeedback received, and to constantly strive for improvement in order to achievemeaningful social change.At Impact Giving, we recognize the critical role of effective impact measurement indriving meaningful change. Through our range of services, including certification inmeasurement with the IMM Metric and technology enhancement for donor datamanagement, we support organizations in developing robust impact assessmentstrategies. By working together, we can empower organizations to better understand,communicate, and enhance their social impact, fostering a brighter and moresustainable future for all.87

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The essence of authentic CSR lies in its ability to transcend superficial gestures andfoster genuine connections between corporations, employees, and communities. Inthis article, we delve deeper into each strategic approach, exploring its nuances,benefits, and potential challenges.Engaging with stakeholders is essential forshaping impactful CSR strategies. Bysoliciting input from customers, employees,and community members, companies gainvaluable insights into the issues that mattermost to their stakeholders. However, thisprocess requires careful planning andexecution to ensure that all voices areheard and that the resulting initiativesaddress the most pressing concerns.Authentic CSR initiatives are rooted in thecore values of the company. By aligningCSR efforts with these values, companiesdemonstrate a genuine commitment tomaking a difference. However, thisalignment requires a thoroughunderstanding of the company's values anda willingness to integrate them into everyaspect of CSR planning andimplementation.Collaborating with external organizationsand community groups is a powerful way toamplify the impact of CSR initiatives. Byleveraging the expertise and resources ofthese partners, companies can addresscomplex social and environmentalchallenges more effectively. However,forming and maintaining these partnershipsrequires trust, transparency, and a sharedcommitment to the common goal.Integrating CSR into the corporateculture is essential for fostering long-term engagement and commitment.By embedding CSR values into talentacquisition and HR practices,companies can attract and retainemployees who share theircommitment to making a positiveimpact. However, this integrationrequires leadership buy-in and awillingness to prioritize CSR as a coreorganizational value.As we continue to explore thetransformative potential of authenticCSR, it becomes clear thatmeaningful change requires aconcerted effort from allstakeholders. By embracing thesestrategic approaches and prioritizinggenuine engagement, companies canunlock the true potential of CSR,driving positive change and creatinga brighter future for all.In the context of Europe, andparticularly in Romania, the scene ofCorporate Social Responsibility (CSR)presents unique challenges andopportunities.Gathering Insightsfrom VariousStakeholdersLinking to Comp anyValuesCorporateCultureIntegrationUnlockingAuthenticCorporate SocialResponsibility inRomaniaBuilding ExternalPartnershipsIMPACT GIVING MAGAZINE90

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IMPACT GIVING MAGAZINEObservations reveal that corporationsoften operate with established foundations,dictating CSR initiatives with their agendasand budgets. This dynamic poses a considerablechallenge for new entrants seeking to carveout a meaningful role. However, amidstthese challenges lies an opportunity toredefine CSR in Romania, shifting the focusfrom sporadic engagements towards amore impactful and authentic approach.In Romania, CSR management appears toprioritize engagement over creatingsubstantial community impact. Initiatives tend to be sporadic, oftenfocusing on surface-level efforts targetedat employees. To truly elevate the impactof CSR in Romania, there is a pressing needfor a paradigm shift – one that embracescontinuous and impactful support forcommunities and causes.Research into CSR's impact on employeeengagement sheds light on this imperativeshift. It uncovers the underlying issue oflow engagement levels in Romanianworkplaces and identifies authenticity as acrucial mediator. Authentic CSR initiativesenable employees to bring more of theirwhole selves to work, fostering a sense ofpurpose and connection with theorganization. Embedding CSR in the organizationalstructure positively affects employees,further emphasizing its role in enhancingengagement.As Romania navigates its CSRlandscape, it becomes clear thatmeaningful change requires aconcerted effort from allstakeholders. By embracing thesestrategic approaches and prioritizinggenuine engagement, companies inRomania can unlock the truepotential of CSR, driving positivechange and creating a brighter futurefor all.To unlock thetrue potential ofCSR in Romania,companies mustadopt a multi-faceted approachtailored to thelocal contextAligning CSR initiatives with Romanian values is paramount.When CSR reflects core Romanian values, it becomes anintegral part of the company's identity and operationalstrategy. This authenticity resonates with stakeholders,fostering a stronger connection between the company, itsemployees, and the community.Aligning with Romanian ValuesCollaborating with external organizations and communitygroups in Romania amplifies the impact of CSR initiatives. Bypartnering with established entities deeply embedded inRomanian community work, companies can leverage existingexpertise, relationships, and resources, thereby increasing thepotential for meaningful and sustainable impact.Building External Partnerships in RomaniaEngaging with Romanian stakeholders is essential for shapingimpactful CSR strategies. By soliciting input from customers,employees, and community members, companies gainvaluable insights into the issues that matter most in theRomanian context. This inclusivity ensures that CSR initiativesreflect the values and expectations of those it aims to impact,enhancing its effectiveness and positive outcomes.Gathering Insights from RomanianStakeholdersIntegrating CSR into the corporate culture in Romania isessential for fostering long-term engagement andcommitment. By embedding CSR values into talent acquisitionand HR practices, companies can attract and retain employeeswho share their commitment to making a positive impact onRomanian society.Integrating CSR into Romanian CorporateCultureRead the insights of AlexandruGirescu, Program & Delivery Managerat HCL Technologies (page . With awealth of experience and a visionaryapproach, Alexandru Girescu offersvaluable perspectives on theevolution and future direction of theCSR landscape.91

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ALEXANDRU GIRESCU, M.D.IT Program & Delivery ManagerIntroducing Alexandru Girescu, a seasoned IT Delivery Leader with a distinguished career spanning over two decades. Trained as a medical doctor, Alexandru seamlessly transitioned into the realm of technology and innovation. With a rich background thatincludes roles as an IT teaching assistant, banking, and fintech program management,he has left an indelible mark on both the medical and IT landscapes.Throughout his journey, Alexandru has been a driving force behind numerous CSRinitiatives, collaborating with local NGOs and social partners to create impactfulcommunity programs. As he approaches the milestone of two decades in the IT field,he reflects on his dynamic career, where the convergence of medicine and technology has been a guiding principle.Empowering ImpactThe Case for Annual Investments in NGOCapacity BuildingIMPACT GIVING MAGAZINEINTERVIEW92

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IMPACT GIVING MAGAZINEdevelopment, education and focusedcommunity interventions. However,access to these initiatives is indirectfor most employees and with lowgrass roots impact on the overalldirection of a certain initiative.So, taking part in companyphilanthropy initiatives in Romania,means mostly being a direct donor ofmoney, goods and services, on an ad-hoc / spot basis, as part of HR &related functions run projects onpredetermined blueprints, as part ofthe CSR agenda directly accessible tothe large pool of employees, thusbeing granted very little space for apersonalized contribution whichcould leave a mark in the respectiveinitiative.Looking at my experience both insmall family firms, on projectsinvolving just a handful of people,and in multinational corporations,taking part in large cross countryinitiatives, I was surprised by thesimilar “distilled mechanics” of thedecision making process, both onbusiness topics and in support of CSRinitiatives. In short, all proposals haveto reach the true decision maker andthey have to match his/hers agendaat the time. Once you take this closerlook, you discover that at the decisionmaking level in both worlds, there areusually well established CSR partners From developing e-learning solutions for medical students to leading CSR projectssuch as ConTour 100 – Romania’s bike tour in support of autistic children,Alexandru's career is a testament to his commitment to meaningful work. Hisachievements include being honored with the Volunteer of the Year Award from theHelp Autism Foundation.In your opinion, how do big corporations and small businesses differ intheir approaches to CSR, considering factors like budgets, organizationalstructures, and the scope of impact?1The Business Dictionary defines CSR as "acompany's sense of responsibility towardsthe community and environment (bothecological and social) in which it operates.Companies express this citizenship (1)through their waste and pollutionreduction processes, (2) by contributingeducational and social programs, and (3)by earning adequate returns on theemployed resources”.Going deeper into the meaning of thedefinition above, while also thinking onhow companies should be using theirresources in this area, I find the valuecreation perspective as being verypractical in identifying both the levels ofengagement, as well as the purpose of theinitiatives. Starting from the basic level -CSR as corporate philanthropy (skills andfunding), going through CSR as riskmanagement (compliance) and up to thehighest level - CSR as value creation(innovative and sustainable businessmodels), companies can easily assess theirengagement in each geo they are present.In my career in IT, I have worked mostlyfor international companies andcorporations centered in countriesoutside Romania. Thus, the type of CSRwork that I have been involved in relatesmuch more to corporate philanthropy, bydirectly providing skills and funding, whilemost of the more impactful value creationinitiatives were done in their homecountries. Some of the larger corporationswhich became more established inRomania, have also opened local branchesof their Foundations and thus started tobe engaged also in CSR risk managementinitiatives like supporting local talent /area area 93

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/ directions and bringing in a newcomer /approach is as difficult in both worlds. Animportant difference is that in thecorporate world you may never reach thereal decision maker due to the maze oforganizational structures and bureaucracy.Of course, the budgets & the relatedprojects’ impact differ largely between thetwo.You mentioned the challenge ofentering the CSR space ofcorporations with theirfoundations and establishedagendas. What strategies orinsights would you suggest for asmall business looking to make ameaningful CSR impact in such anenvironment?2I would start with the very question:.What does it mean to make a meaningfulCSR impact?The more we look at the youngergenerations (millennials, gen Z) the more wefind the word meaning as being at thecenter of jobs, lives, everything. While ourparents and grandparents were able tosuccessfully do and “endure” tough jobs,with repetitive tasks, lower rewards & directimpacts (by current standards), today’sworking age generations expect to findpurpose in everything they do, as well asdirectly and quickly see the results of theiractions.Given this social context and the trend ofrising conscious capitalism, I see at least 2aspects of doing meaningful CSR: giving thepossibility of expression, directinvolvement and visible results to theemployees who are engaged in CSR work,while ensuring the initiatives bring realvalue to the communities where they areput in practice. However, both aspects(when present) are just loosely connectedby the standard CSR approach as corporatephilanthropy, thus leaving untapped a largepool of energies that could be focused tocreate real meaning for both the companyand the community. The picture I paint above is somehowdifficult to observe from the inside,as people are usually happy tocontribute to helping others byvarious donations, while thecompanies are pretty good at basicpeople engagement and advertisinginternally the resulting CSR actions.Thus, another checkbox is marked onthe country’s local / HR managementagenda.Surprisingly (at least in my CSRexperience), an external interventioncan bring about a significant changein perspective, on two key conditions:by bringing a focused & actionableapproach to a specific CSR area ofinterest and by identifying anappropriate channel to connect withthe company’s internal pool ofemployees willing to do somethingmeaningful to help others. Once thisconnection is established and thefirst activities start to roll out (withalmost 0 costs for the company),while slowly engaging the employeesand gaining visibility, it is just aquestion of keeping things going untila tipping point is reached and largerenergies are engaged.In terms of hands-on CSR actions, theexternal intervention will initiallyleverage the same skills and funding(as the usual philanthropy approach).However, the significant difference isthat the purpose of these actions willbe to identify the employees whofrequently support CSR initiativesand their common interests. Theseinitial inputs will help define thematrix to be used for stronglyengaging people, while focusing theirenergies to create meaningful CSRoutputs.area IMPACT GIVING MAGAZINE94

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“ Given this social context and the trend of risingconscious capitalism, I see at least 2 aspects of doingmeaningful CSR: giving the possibility of expression,direct involvement and visible results to theemployees who are engaged in CSR work, whileensuring the initiatives bring real value to thecommunities where they are put in practice. “Your observation on CSRmanagement focusing on peopleengagement rather than creatinga big impact is intriguing. How doyou see the balance betweenemployee engagement initiativesand comprehensive communityimpact, and what improvementscould be made in this regard?3During my career in the IT field, in bothsmall companies and big corporations, Ihave used several types of initiatives toengage people:1) professional learning & developmentactivities done through courses, workshops,community events / fairs;2) channeling employees’ passions &hobbies through sporting events, livecompetitions;3) organizing company team buildings &outings;4) CSR related events with focus on peoplegiving their time & skills to createsomething together.However, each type of initiative taken byitself usually remains confined to thespecific category & setup it is part of. If weare to take two examples from thecategories above: (2) the company mayprovide its employees with tickets toparticipate in a marathon (sometimes alsoin support of a social cause) or employeesmay organize by themselves to go biking orplay football together, leveraging somecorporate benefits and (4) the companymay organize a tree planting initiative combined with cleaning up a certainarea of the forest or arranging acollaboration with a local school forits engineers to hold some coursesfor the school’s pupils.In all scenarios above, the employeesfeel engaged / recharged and somepositive impact is also registered inthe community where the event takesplace, in a very targeted and usuallyad hoc / on the spot way. These typesof initiatives are pretty common andrelatively straightforward to organize,as they usually leverage one partner /one initiative to which the employees’attention is focused.The key differentiator I haveidentified, successfully deployedthrough various initiatives and which Ipropose as an innovative approach todoing CSR, is to combine in oneprogram initiatives that leveragepeople passions (e.g. for sports) withthe ones that create positive impactin local communities (e.g. supplyingbooks to rural libraries), by leveraginga network of partners who are alreadyengaged at local level in support of asocial cause (e.g. supporting childrenfrom disadvantaged communities),while ensuring the correct marketingelements are in place to bring thespotlight on the event(s). This type ofinitiative can help create synergiesamong all the parties involved andestablish longer term connectionsbased on common interests. Building such programs requires abottom up approach, as engagingboth the key players doing theinitiative (i.e. the employees who arepassionate about a specific activity)IMPACT GIVING MAGAZINE95

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and the network of partners to be involvedin creating meaningful CSR impact, requiresleveraging the informal networks within thecompany in order to gain access to theworlds of these “hidden” communities. HRbusiness partners, CSR representatives,company frontline and middlemanagement are some of the keygatekeepers that can grant access to theseareas.Considering your idea of buildingprojects from the ground up for amore significant impact, how cancompanies effectively identify andaddress community needsinternally, ensuring that theinitiatives resonate with bothemployees and the broadercommunity?4This type of programs, in which people areengaged through their passions to createmeaningful CSR initiatives by involving awider network of community partners, areusually supported by two main pillars:internal to the company (e.g. the localemployees who act as community builders /influencers / champions) and externalpartners (e.g. dedicated NGOs alreadyrunning various local communityprograms). The key ingredient to creating asuccessful program is identifying the “right”person (i.e. the program manager) who canbe the liaison between the two pillars, thusplaying the catalyst role throughout theinitiative. This is usually the mostchallenging part of the whole construct, asit requires a certain level of hands onexperience, ease of access & some degreeof influence over the gatekeepers (seeabove), as well as a significant amount ofeffort to be dedicated to the initiative, aspart of his/hers daily activities.Once the program manager is identified andlocal management / HR function support issecured, identifying the employees who willbe championing the internal pillar of theinitiative (by leveraging their internalcompany networks) and engaging thepotential partners to support the externalpillar, can proceed. The initiative itself will be defined by the mix of passionsexisting inside the company’s pool ofemployees and by the list of availablelocal partners. Thus, the program willbe the first stepping stone in buildingthe value creating networks for thelocal community by leveraging thecompany’s CSR approach.Both formal (i.e. HR / managementcommunications) and informal (i.e.personal working relationships)channels can be leveraged by theprogram manager to get in touch withthe local company influencers as wellas to identify the potential externalpartners. This key role can also befacilitated by an external businesswhich already has a blueprint forrunning such initiatives & thenecessary connections in the marketto engage relevant NGO partnersfrom the local community.The final element necessary to run asuccessful program is to have asupportive company context,facilitated by country management &local HR leading partners, which willallow the CSR initiative to leveragethe enabling corporate functionsduring initiative design &implementation.You proposed using talentacquisition and HR activitiesto gauge a company's CSRculture. Could you elaborateon specific strategies orindicators that businessescan incorporate into theirrecruitment processes toassess and enhance theirCSR culture?5I consider this type of CSR programsto be the most appropriate to beimplemented in local branches ofmultinational companies due to thefollowing key factors: low budgetrequirements, no corporatefoundations involvement necessary, IMPACT GIVING MAGAZINE96

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IMPACT GIVING MAGAZINEleveraging & engaging the local talent pool, creating visible & meaningful impact in thelocal communities and low demands on local management / HR functions.If we are to think of taking this approach to the next level, it would definitely requirere-thinking the geo-localized CSR approach to be in strong connection with peopleengagement initiatives. For this to become a reality embedded into the businessagenda, some of the key local enabling stakeholders have to be willing to support thenew perspective.Thus, the process of embedding this approach into the company’s local processesrequires changes in managerial, HR and talent acquisition perspectives by adding afocus on creating strong people connections with the local community, built from theground up (e.g starting from the recruitment process & daily operational activities andsupporting employees’ lead initiatives / clubs), while also leveraging the usualoverarching initiatives (i.e. company driven internal & external events) with thisinnovative CSR approach in mind. 97

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In an era where social impact is paramount, ImpACT Giving stands at the forefront offostering change and empowerment, focusing on education, edtech (educationaltechnology), and neurodiversity. ImpACT Giving is dedicated to fostering projects and social initiatives that addresspressing societal needs, empower individuals, and promote inclusivity. Byconcentrating efforts in education, edtech, and neurodiversity, ImpACT Giving aimsto create a more equitable and inclusive society through strategic partnerships andinvestments.Education serves as a catalyst for societal development and individual empowerment.With advancements in technology, educational technology (edtech) has emerged as apowerful tool to enhance learning experiences and promote accessibility. Byleveraging eLearning platforms, interactive learning tools, and personalized learningpaths, education becomes more accessible, engaging, and tailored to individual needs.Neurodiversity advocates for the acceptance and inclusion of individuals with diverseneurological traits, such as learning disabilities and attention disorders. By breakingdown stigma and biases, neurodiversity promotes inclusivity and creates a moreunderstanding society. Embracing neurodiversity in education and the workplaceunlocks the potential of every individual, fostering a more inclusive environment.Challenges andOpportunitiesImpACT Giving'sApproachDespite the benefits, challenges exist,including access to quality education,digital literacy barriers, and societalstigmas surrounding neurodiversity.However, opportunities for innovation andpositive change abound. By integrating digital literacy,adopting inclusive policies, andaddressing the intersection ofneurodiversity and education,organizations can create moreinclusive environments and unlocknew possibilities for learning andgrowth.ImpACT Giving identifies and supportsprojects that align with its mission, focusingon education, edtech, and neurodiversity. By selecting projects strategically,forming partnerships, and measuringimpact, ImpACT Giving drivesmeaningful change and creates alasting impact on individuals,communities, and society as a whole.Looking ahead, the future ofeducation, edtech, andneurodiversity is promising. Withemerging trends such as AI-poweredlearning environments, augmentedreality, and a growing focus onmental health support, there areample opportunities for innovationand positive change. ImpACT Givingremains committed to adapting itsstrategies to address emergingchallenges and opportunities, drivingmeaningful impact and empoweringindividuals across Europe.Readers are encouraged to getinvolved in supporting ImpACTGiving's mission. Whether throughfinancial contributions, in-kinddonations, volunteer engagement, orpartnerships, individuals, businesses,and organizations can contribute tocreating a more equitable andinclusive society. Together, we canscale impact, empower change, andfoster a brighter future for all.IMPACT GIVING MAGAZINE99

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ANA DINESCUFundraising & Volunteers Director atHOSPICE Casa SperanteiDelve into the inspiring narrative of Ana Dinescu, the Fundraising and VolunteersDirector at HOSPICE Casa Sperantei. With a rich professional background spanning over 15 years across diverse NGO sectors such as education, sports, and healthcare,Ana embodies the essence of being a part of the solution.Driven by a deep-seated desire to contribute meaningfully, Ana's journey has been marked by a sincere dedication to making a difference. Her affinity for the counseling side, coupled with an unwavering commitment to impactful team coordination, setsthe tone for her transformative contributions within the organizations she has been apart of.Empowering NGOs throughFundraising EducationInsights from Ana Dinescu.IMPACT GIVING MAGAZINEINTERVIEW100

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What makes Ana's story truly captivating is her journey of evolution. Starting as acoaching client, she discovered a profound connection with the coaching process,ultimately leading her to become a trained professional in both team coaching andlife coaching. This unique blend of skills not only reflects her personal growth butalso adds a distinctive dimension to her role at HOSPICE Casa Sperantei.Ana Dinescu, Fundraising Director at Hospice, has been instrumental in driving theorganization's impact on the education of other NGOs in Romania. During ourdiscussion, Ana provided valuable insights into Hospice's initiatives and theircollaboration project aimed at enhancing fundraising capabilities among 11 partnerNGOs. Through this project, funded by Norwegian grants, a streaming platform wasmade available to facilitate fundraising events, educating smaller NGOs onfundraising mechanisms and introducing them to new technologies..Can you share the story of your career journey as a Fundraiser and how itled you to your current role at Hospice?1My journey in the field of NGOs started at ayoung age. I was involved in differentsectors such as the environment,education, sports, and eventuallyhealthcare. Over the past two decades, Ihave assumed various roles in the NGOprograms I participated in, includingvolunteering, being an assistant,consultancy, and fundraising. My journey atHOSPICE Casa Sperantei began in 2013 as aprograms assistant, evolving into afundraising role in 2015.Discovering my passion for networking andconnecting with people, I found interest inunderstanding their businesses andexploring collaborative opportunities. Ayear later, I took on the challenge ofleadership, stepping into the role of TeamCoordinator for the Bucharest FundraisingTeam. This experience demanded a rapidlearning curve in leadership and teamefficiency, working alongside highlycompetent professionals who bothfacilitated and pushed me to excel.A significant moment in my careerappeared when the Brasov team invited meto assume the role of Team Coordinator.This was important for me as Irecognized the need for remoteleadership, a skill I then had to gain.Despite the challenges, I embarked onthis journey with enthusiasm,embracing the constant travel, and Ienjoyed every moment. Years passed,and later, my path led to myappointment as the Fundraising andVolunteers Director, along withbecoming a Board Member atHOSPICE Casa Sperantei Foundation.This marked a pivotal point in mycareer, allowing me to contribute at abroader and more strategic level tothe organization's mission.IMPACT GIVING MAGAZINE101

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What is HOSPICE CasaSperantei, and what are itsprimary objectives and areasof focus?2HOSPICE Casa Speranţei, a non-profitorganization established in 1992 in Braşov,has introduced the concept of palliativecare in Romania and is the largestfoundation in the country that offers thesespecialized care services free of charge.The organization runs two hospitals inBraşov and Bucharest, as well as mobileteams in five cities – Bucharest, Braşov,Făgăraş, Zărneşti, and Giurgiu, six centersfor palliative care and education, and over100 beds for admissions and otherintegrated activities, all destined for thecare of patients diagnosed with incurableillnesses.HOSPICE has developed complete palliativecare services, offered in day centers,inpatient units, and outpatient units, as wellas in the patients' homes and partnerhospitals. In its 32 years of existence,HOSPICE has brought comfort and hope toapproximately 50,000 children and adultssuffering from incurable illnesses. HOSPICECasa Speranţei is offering continuousmedical education and is accredited byOAMGMAMR and is part of the EMCproviders.Could you elaborate on thecollaboration project HOSPICECasa Sperantei initiated withother NGOs, aimed at enhancingfundraising capabilities?3As the nonprofit sector increasinglyresponds to the needs of the social groupsthey serve, funding challenges persist atvarious levels. This was the status quo untilthe pandemic affected everyone. However,among the challenges, an interestingopportunity appeared through ActiveCitizens Fund Romania, a program fundedby Iceland, Liechtenstein, and Norway viathe SEE Grants 2014 – 2021 initiative.HOSPICE Casa Sperantei, inpartnership with Passe Par NousAssociation, seized this opportunity,The purpose of the call for proposalswas to increase the fundraisingcapacity of NGOs.Like all the organizations, oursneeded to quickly adapt to new waysof doing things and shift our effortsto digital mechanisms. This was aone-time opportunity for the sector.As usual, this type of grant is notavailable.The project spanned two years. Itstarted 1st of February 2022 andended 31st of January 2024.What was our solution given thechallenges we faced at that time?We developed a particular, innovativesolution, namely the creation of liveevents on the HOSPICE Worldplatform (lumea.hospice.ro), andduring the broadcast of these events,the possibility of creating a livefundraising campaign, where all themoney generated was directed to theorganization in real-time, directlyfrom the platform.How did we come up with this idea?One of my colleagues found somestudies done by Nonprofit Tech forGood - 2020 Global Trends in GivingReport. In these reports, there issome interesting data regarding thepreferred causes. First being“children and young people” andsecond “health”. What was moreinteresting was the informationregarding preferred mechanisms fordonation – and online donations hadthe highest percentage (43%).Another relevant piece of informationwas regarding the feedback of thedonors who believe (94% of therespondents) that organizations mustinvest financial resources in digitalcommunications in order to remainrelevant. IMPACT GIVING MAGAZINE102

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More information about this report can be found here:https://www.nptechforgood.com/global-trends-in-giving-report/Having this information in mind and the opportunity, we decided that this platformwould be the main focus of the program.Of course, the grant had many components, but one of the objectives of the programwas to help other NGOs to increase their fundraising capacity. We have selected 11organizations for this project, and the objective was to give access to the platform foreach to organize events. Diversity is the key word when I think about the fields ofactivity of the beneficiary organizations; they operate in fields such as health,education, social, and arts.Even in the beginning, the course of action seemed simple - give the NGO access to theplatform to organize fundraising events where all the money went directly to theorganizing NGO. Things were a bit more complicated as I soon identified that most ofthe organizations did not feel comfortable or were not used to organizing events,mainly online events. Thus, there is a need to look closer at the fundraising capacitiesof each organization starting from the donor database and going further to thosemechanisms that each of the organizations wanted to further develop and only later toreach organizing online events.So, for each organization, I dedicated one-to-one meetings for mentoring and coachingin fundraising mechanisms. I worked a different number of hours with each of theorganizations, from 5 meetings during the entire program to 15 meetings. In the end,for each organization, we managed to set short- and long-term goals; organization newevents (as most of the beneficiaries managed to have at least one event organizedthrough the platform); increase the number of individual donors (through fiscalfacilities and punctual and recurring donations), as well as taking into considerationalternative funding opportunities.NOTE: Only some of the challengesidentified apply to all theparticipants in the program.What were some of the challenges identified during the projectimplementation phase, particularly regarding funding issues?4The first challenge was to identify the NGOsthat were willing to participate in thisproject. It took some time. This initially wasnot expected but was clarified during theproject implementation where one main thechallenge was tied to human resources.Only one of the beneficiary NGOs had oneperson dedicated to the fundraisingactivities. The rest of the NGOs had personsin other roles in charge of fundraisingefforts mainly higher roles such as CEO,President, Vice-president). IMPACT GIVING MAGAZINE103

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Of course, this is not ideal, as too manyroles for one person, a person who has highresponsibilities when it comes to runningthe NGO activity creates pressure andsometimes overwhelms the person. So, oneof the main concerns was the challengeregarding financing – how to create morefunding opportunities through the existingmechanisms? The idea was to try to automate as much aspossible and identify other availableresources that might help and are not used,used properly, or are not identified.Some of the organizations used fiscalfacilities more than others. Some werealways in pursuit of new sponsors, ratherthan keeping close to those that havesupported the cause in the past.What the majority lacked was a database.Only one organization had a databasecentralized; the others did not. Stakeholders mapping was the next step –identification of all the potential categoriesof stakeholders that already had arelationship with the organization and thosethat did not have any relationship with theorganization (if the case).Going further, when looking at the usedmechanism of funding, I identified that theywere not used at their potential, meaningthrough all the available channels theyalready had access to.Of course, each organization had its way ofdoing the fundraising activity, the way thatwas generating the needed funds. Some hadpretty good results. We were only looking atwhat could be improved and how.How did the Hospice addressthese challenges, and whatstrategies were implemented orplanned for future resolution?5In the case of each organization, I tried tounderstand and have a clear image of theavailable resources – do they have thecapacity to involve other persons in thefundraising efforts?It was also important to understandwhat they were focusing their effortson and what were their results and tryto maximize, if possible, the incomepotential.After this analysis, with each NGO, Istarted working on ways to improvetheir mechanisms to gain moreresources. This was done throughindividual coaching sessions.First, we looked further to understandthe projects in their complexity andsee what else could be improved andcould have an impact on funding theorganization. What I found missing insome of the cases – was an emphasison the relevance of the project; andimpact measurement. Many NGOs aredoing a great job and having a highimpact on the communities they areserving, but, unfortunately, they donot talk too much about their workand people do not know about theirefforts or results.In some cases what was missing wasthe calculus of the impact of thedonations. What can I do with acertain amount of money? And howmuch money do I need it to have animpact on the community I amserving?Impact measurement is new inRomania. The sector is only startingto calculate and see the rightindicators for this. Of course, the factthat it will soon become mandatoryhelps the system. What has improvedover the years is that courses andinformation about this are available,of course now it only remains for theeffort to be made.The second step was the optimizationof their available resources andsetting up targets for each budgetline which led to setting up a long-term strategy – without one, it isdifficult to gain the trust of a sponsoror of the community that can supportyou.IMPACT GIVING MAGAZINE104

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Fundraising strategies must be tailored to the specific needs of each NGO. Forexample, organizations focused on providing immediate relief aid may prioritizeemergency fundraising efforts during natural disasters or humanitarian crises.On the other hand, organizations with long-term development goals may focus onestablishing sustainable sources of income through partnerships and collaborations.We focused on key elements such as patience and strategic planning; it takes a lot ofpatience; and discipline to develop a funding strategy and to have the expectedresults.Another key element was increasing the visibility of the project through storytelling,having a dedicated and available web page, social media profile, etc. I know it soundssimple, but for some (who are comfortable writing) it might be. We all know if we don'ttell the story; we do not impress the audience.“ Many NGOs are doing a great job and having a highimpact on the communities they are serving, but,unfortunately, they do not talk too much about theirwork and people do not know about their efforts orresults. “Why do you think NGOs tend to receive more support for project-basedinitiatives rather than capacity-building efforts?6In my opinion, NGOs tend to receive more support for project-based initiatives versuscapacity-building efforts. Why is that? This is because there is still a big need foreducation and information about the nongovernmental sector in Romania.I see many relevant causes, small or medium, that can have a huge impact on theircommunities. Lacking the right form to report their impact or communicate theirvision, unfortunately, does not lead them to the expected results.Some NGOs work only project-based. If they have financing through grants, theirprograms are running, if funding stops, unfortunately, the project has to suffer. Othersthink long-term, invest, or have the chance to develop or have a partnership that helpsthem grow.IMPACT GIVING MAGAZINE105

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For the first category of NGOs, it all goes back to education and information of thepotential donors and sponsors about the work that is done and its impact. This is thefirst phase. The second phase, in my opinion, is the need to cover the lack ofinformation regarding fundraising techniques and instruments. In Romania, we arestarting to develop more and more in the social field and now we have fundraisingprograms, mentorship programs, and NGO experts who become counselors for NGOsin fundraising techniques and strategies. All available resources can help ifused/accessed.Capacity building can be seen in large NGOs and some medium ones. The small NGOsneed support to reach the next level in programs, operations, financial, andorganizational maturity to reach advanced levels of efficiency and development.Capacity building takes time and requires an investment of resources to enhanceeffectiveness; develop the professionals working in the organization; work on thestrategic planning; take a close look at sustainability; advocacy and agility needed toadapt to a fast-growing environment, plus risk management. To do all that in 5 to 10people might be a bit overwhelming, but not impossible.Regarding the corporate sector, I believe that more and more companies are trying tofocus on capacity building. So, we are going in that direction slowly but surely. I sayslowly because, again, so many causes are relevant and have an impact, thatsometimes it is not easy to choose one over the other.What do you believe is the keyelement needed for NGOs toupgrade their capacity andbecome more relevant forsponsorships and donations?7Many NGOs have an impact on thecommunities they serve; what is missing, inmy opinion, is the reporting of the activityand the impact. Look at your stakeholdersand have a database of people you addressfor various issues, then start withcommunicating the results – It's a smallaction with great impact. The work wasalready done; now it needs to be presented.This translates into transparency whichbuilds credibility that later attractssponsorship and donations. Thinking ofshort-term and long-term strategies. Setmilestones. Identify the available resources.I am not saying it is easy, especially in thesmall NGOs where you have to act as an"entrepreneur".A key element I think is adaptability.Everything evolves rapidly, this is the casewith the NGO sector as well. We have tolook at technologies and how they can helpus as well as understand what is relevant forthe sponsors or donors.One might argue “What about NGOsthat may not have access to thenecessary technology to participatein these fundraising events?” If youtake a closer look, there are manyonline free of charge tools that canhave a huge impact on the efficiencyof the work done.All this helps foster a strongrelationship with donors and mightsecure funding in the long run.IMPACT GIVING MAGAZINE106

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The HOSPICE World project had its indicators required by the invitational donor so wehad them in mind the entire time. During the implementation, we identified and setother indicators that we evaluated along the way.What I can say is that some of the actions taken had an immediate result (e.g., thenumber of 3.5% of forms collected in the campaign). Other actions will have long-termresults (e.g., 20% Campaign and events organizing). As the project only finished, Iexpect to see some extraordinary results in 3 to 5 years. Extraordinary results taketime and perseverance. There is much to be done to reach that stage.During the project implementation, we looked at:• The strategy and the complexity of it. Each organization had the liberty of decidinghow in-depth they would go with the strategy.• How many points from the strategy were implemented during one year and theirresults• Income – if it increased for the fundraising instruments we worked on and in whatpercentage.• Human resources – if there is one or more persons dedicated to the fundraisingefforts.How does the HOSPICE Casa Sperantei evaluate the impact of itsinitiatives, particularly concerning beneficiary-focused NGOs?8• Feedback – from the beneficiaries aboutthe way things are done now, lessonslearned, new opportunities that appeared;what has changed?• Communication – how has it changed?How did that affect or help theorganization? What are they keeping andwhat are they changing going further?Of course, strong relationships have formedafter this project, so I am expecting that wewill keep in touch a long time from now andall be happy about the results of thecollaboration.IMPACT GIVING MAGAZINE107

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Meet Oana Stinga, a dynamic ProgramDirector from Timisoara, Romania,contributing expertise to Ness DigitalEngineering. With a Mathematics andInformatics degree, a Master's inArtificial Intelligence, and PMI-ACPcertification, Oana is a seasonedprofessional.For four years, she's shaped theeducational journey of second-yearstudents at the West University ofTimisoara. Beyond her professionalsuccess, Oana blends her passion forfashion design with sports challenges,volunteering, and recently exploringwater sports. More than a ProgramDirector, she's a trailblazerharmonizing excellence with a vibrantlife.Oana Mihaela Stinga @Community, Philanthropy,Educational EmpowermentHow have specific social activities with Romanians shaped yourperspective on community involvement, and considering your emphasison partnering with familiar faces, how do you envision personalconnections influencing your collaborative work in philanthropy,community building, and education?QIt started with my hobby for clothes and fashion, which I developed during my highschool years. I engaged myself in various small projects with friends and also tooksewing classes to improve my skills because I wanted my products to look good notonly on the outside but also on the inside. Even though my profession is in thetechnology industry, my energy outside this industry was very visible and real. I wassurrounded by creative people and friends who, in turn, had amazing ideas.I was very close to the people who formed REcult, a non-profit organization thatevolved over time due to the nature of their projects and the founders' involvement.They aimed to promote and bring more awareness through expositions and workshopson traditional arts and crafts that might have been forgotten.IMPACT GIVING MAGAZINEINTERVIEW109

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In 2010, their first event was the REcultinteractive exposition, co-founded byAFCN, the Administration of the NationalCultural Fund from Romania.It was a 2-dayinteractive exposition on ceramics arts andcrafts, bringing together artists, artisans,architects, and craftsmen focusing onapplied architecture, ceramics workshops,community, interactive workshops,interdisciplinary sessions, craftedarchitecture, arts & crafts, and working withclay. Forming a team of colleagues from mycorporate world was the help I could give tothe non-profit organization. We started amini sewing project, working withwaterproof materials to create aprons forthe artisans to use during the interactiveworkshops held at the open-airethnographic museum in Timisoara, BanatVillage Museum. Our sustained effort wasappreciated, and we were proud to help asour hours spent on this initiative weresubstantial. Seeing the artisans happy withthe needed supplies at no cost from theorganization through our involvement was agreat accomplishment.My involvement did not stop there. In thefollowing year, 2011, REcult organized anew event, this time not about ceramics butabout wood. The event took place not onlyin Timisoara but also in Sibiu. Also co-founded by AFCN, Atelieru’ de lemn was aninteractive exhibition, a removable &repetitive pavilion hosted for 2 days inTimisoara and 2 days in Sibiu city centers, inthe pedestrian city centers area. Myprofessional expertise was on themanagement side, and back then, I was aproject manager in my technical corporateworld. This was the skillset I could bring,contributing to helping REcult with thesetwo events.The Timisoara event also hosted anarchitectural contest, a competition ofideas with details in view, where youngarchitects or soon-to-be architects, as wellas experienced architects, participated. Thecontest's goal was to identify at a nationallevel examples of good practice in thevalorization of traditional woodenbuildings, seeking to bring back into thepresent the need to engage crafts and artsin the current construction process. Theselected works were exhibited in the framework of the exhibitions in bothTimisoara and Sibiu pedestrian citycenters, in a mobile, removable, andrepetitive pavilion. The exhibition took a new shapethrough practical demonstrationssupported by traditional sculptorsand craftsmen, turning into aninteractive event in which the publicparticipated in the execution of the“craft architecture” product. Beingpart of the organizing committee wasan honor for me as I worked closelywith the evaluative architects,helping them with the internalstructure and organization of thecontest, providing them with theframework that facilitated thecentralization and evaluation of theprojects for a very smooth evaluationprocess. I perceived my effort as a full-timejob for 2 days, working in a new fieldwhere I needed to learn while doing,but also at a very professional andhigh expectation level. Such a greatexperience! One month later, theSibiu event brought new types ofchallenges to the organization in anew city, and here I was able to helpthem with my managerial skills incommunication and influencingstakeholders to achieve the proposedobjectives. The non-profitorganization funds were required tobe spent according to the predefinedcriteria of the co-founders. Makingsure they received offers fromdifferent firms and choosing the offerwithin the budget limit constraint wasmy role. It was not easy to convincefirm owners from Sibiu to sendwritten official offers, but I managedto find ways. The goal was clear:spend the minimum budget whilestaying within the budget limit for thebest services. Piece of cake! Looking back over the years, one ofthe REcult founders, passionateabout earth, created TERRApia withother earth specialists that explorethe potential of earth and localnatural materials. They arecoordinators and trainers of RegioEarth from Romania. IMPACT GIVING MAGAZINE110

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Besides their actions in Romania, theyoperate also as a group of architects fromthe Sardinia island from Italy too. About 2years ago, I participated over a weekend ina traditional house transformation inStanciova village, Timis county, based ontheir methods and under theircoordination.My involvement in these communities andactivities later opened doors to a moreinternational context, leading to invitationsto participate in 2 editions of the WorldSummit of Nobel Peace Laureates in 2014(Barcelona, Spain) and 2015 (Rome, Italy)through a friend's recommendation in agroup of people (from Germany, Hungary,Israel, USA, Canada) with potential andinvolvement in social activities. Such agreat privilege!Fifteen years of experience in managementmay seem heavy, but I started young . FromSoftware Developer to Technical ProjectManager, from Project Manager toEngineering Manager, and from DeliveryManager to Program Director. At my 10-year anniversary of my managementexpertise, about 5 years ago, I looked backand realized how far I went with no mentorin the industry to support me, only with mycuriosity and intelligence to throw myselfinto personal, social, and professionalexperiences. These were the true reflectionof my learned lessons and progress.During these years, after getting aninternational certification in agility fromPMI, PMI-ACP, one of the most revealingtakeaways for me was to give back to thecommunity and to learn how to do it. Andfrom here, the journey of my involvement ineducation started. How can I be a mentor?How can I share with others? How can Iprovide support to young people whowould like to learn how to perform at theirjobs? Those were the questions I had inmind.While working for Fortech in 2018, atechnology consultancy company in ClujNapoca, I embraced the opportunity to getinvolved in a student program that thecompany had within its direct collaborationwith Babeș-Bolyai University, Cluj Napoca.It was a 4-hour workshop withstudents to teach them about agilityand how a project is developed andexecuted. Easier said than done!As teaching cannot be done withoutstructure and clear ideas andexamples that provide substantialcontent to the minds of the young,allowing them to have the mentalfreedom to make matchingconnections while dealing with realproject activities.Coming back home to Timisoara, in2019, my purpose and determinationto give back to the communityremained the same. Having theopportunity to teach a seminar at theWest University of Timisoara, Facultyof Mathematics and ComputerScience was an even bigger challenge,which I am grateful for. Individual Project and Team Projectseminars in the second year, Englishsection, became my teaching journey,one year in the Timisoara WestUniversity classrooms and threeyears online during the COVID-19pandemic, along with my regular jobin the corporate world as a manager.Being involved in education, beingable to challenge myself in newteaching activities, understanding thecurricula, and bringing my ownteaching flavor based on real workingexperience were essential. Understanding the implications ofgrading, the everyday decisions ateacher has to make that caninfluence a student's educationthrough everyday work orinformation used in class but alsooutside class, and how the ethics andbehavior of setting examples are amost serious aspect that is oftenunderrated by the masses.Understanding how to grade a projectcan have a huge impact on astudent’s future and how to be fairand impartial can be real educationnowadays. One can never fail if drivenby the right reasons! IMPACT GIVING MAGAZINE111

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IMPACT GIVING MAGAZINEAnnual investments in NGO capacity building, coupled with long-term partnershipsbetween corporates and NGOs, offer a holistic approach to driving social impact andfostering sustainable growth. By investing in internal capacity, forging strategiccollaborations, and leveraging shared goals and resources, organizations canmaximize their collective impact and contribute to building a better world for futuregenerations.Capacity building stands as a fundamentalpillar for non-governmental organizations(NGOs), essential for their effectiveoperation and mission fulfillment. It goesbeyond the mere provision of resources,delving into the strengthening of internalsystems, skills, and structures within anorganization. This strategic investmentempowers NGOs to exert a meaningfulinfluence within their communities. According to a study conducted by theUniversity of Memphis, capacity buildingencompasses various aspects such as skilldevelopment, infrastructure enhancement,and organizational development. Thesecomponents collectively contribute toreducing dependency on external supportand fostering self-sufficiency.The landscape of corporate-NGOrelationships is evolving, with a discernibleshift from project-based support to long-term partnerships. This transitionunderscores a growing recognition amongcorporates of the value that sustainedcollaborations can bring to both parties.Unlike short-term projects, long-termpartnerships allow for a deeper level ofengagement and commitment, yieldinggreater scale and impact in addressingcomplex social and environmentalchallenges.The importance of capacity buildingextends beyond the NGO sector,resonating with corporates andstartups alike. It minimizes over-reliance on outside experts, echoingthe sentiment expressed in theprovided text that local communitiesshould take action on their issues.This parallel underscores thesignificance of fostering a culture ofself-sufficiency and internalexpertise across different sectors.This article will highlight the benefitsof annual capacity buildinginvestments for corporates andstartups, emphasizing the role oflong-term partnerships in drivingsustainable growth and creatingpositive change in society.Shifting from Project-Based Support toLong-Term PartnershipsThe Importance of Capacity Building forNGOs114

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IMPACT GIVING MAGAZINEThe landscape of corporate-NGO relationships is evolving, with a discernible shift fromproject-based support to long-term partnerships. This transition underscores agrowing recognition among corporates of the value that sustained collaborations canbring to both parties. Unlike short-term projects, long-term partnerships allow for adeeper level of engagement and commitment, yielding greater scale and impact inaddressing complex social and environmental challenges.Examples of Successful Corporate-NGOPartnershipsUNDERSTANDING SOCIALAND ENVIRONMENTALISSUESMEASURING SUCCESSOVER TIMEBUILDING TRUST ANDCOLLABORATIONLong-term partnerships offer corporations a holisticunderstanding of social and environmental issues.According to the 2014 C&E Corporate-NGO PartnershipsBarometer, such partnerships have been instrumental inimproving businesses' comprehension of these criticalissues, leading to positive changes in business practices.This deeper understanding enables corporates to align theirsustainability efforts with broader societal needs, fosteringa more impactful and sustainable approach to corporatesocial responsibility (CSR).Long-term metrics play a crucial role in assessing thesuccess of partnerships. By shifting focus from short-termproject outcomes to long-term impact measurement,corporates and NGOs can better evaluate progress andpromote transparency with stakeholders.This approach aligns with the idea that sustainable changerequires continuous, sustained efforts rather than isolatedinitiatives.Long-term partnerships foster trust and collaborationbetween corporates and NGOs, laying the foundation fordeeper engagement and mutual learning.Corporates can leverage the expertise and insights of NGOsto inform their CSR strategies, while NGOs benefit fromaccess to resources, expertise, and networks.Unilever and OxfamPartnership Focus: Applying dataanalytics and technology solutionsto address global humanitarianchallenges.Impact: Development of innovativetools for food security, wateraccess, and disaster response; useof technology to address globalhealth challenges.IBM and Mercy CorpsPartnership Focus: Collaborating onwater conservation and sustainablesourcing in the beverage industry.Impact: Contribution to waterconservation efforts; promotion ofsustainable sourcing of agriculturalraw materials; protection ofecosystems and environmentalstewardship.Coca-Cola and WorldWildlife Fund (WWF):Partnership Focus: Addressingsocial and environmental issues inUnilever's supply chain.Impact: Improvement of laborpractices, particularly for women;contribution to sustainablesourcing practices; communitydevelopment initiatives.115

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IMPACT GIVING MAGAZINEEnhancing CSR Strategies Through Long-Term PartnershipsCorporate Social Responsibility (CSR)strategies are increasinglyincorporating long-term partnershipswith NGOs as a key component. These partnerships offer corporatesan opportunity to deepen their socialimpact, strengthen their brandreputation, and contribute tosustainable development goals. By aligning with NGOs on sharedobjectives and leveraging eachother's strengths, corporates cancreate synergies that drivemeaningful change while alsofulfilling their business objectives.These examples underscore thetransformative potential of strategiccollaborations between corporatesand NGOs. By leveraging theircomplementary strengths andresources, these partnerships havenot only driven positive change butalso fostered innovation,sustainability, and resilience incommunities worldwide.The effectiveness of long-termpartnerships between corporates andNGOs is exemplified by several successfulcollaborations that have yielded tangibleand impactful outcomes. Thesepartnerships, ranging from addressing laborpractices in supply chains to leveragingtechnology for humanitarian aid, serve ascompelling examples of the transformativepotential of strategic collaborations.Engaging stakeholders, including customers, employees,investors, and communities, is essential for building trustand credibility. Long-term partnerships with NGOsprovide corporates with opportunities to demonstratetheir commitment to social responsibility andtransparency.Reporting on the progress and impact of thesepartnerships enhances transparency and accountability,fostering trust among stakeholders.Stakeholder Engagement andTransparencyAlignment with Business ObjectivesSustainable Development Goals (SDGs)AlignmentLong-term partnerships with NGOs allow corporates toalign their CSR efforts with their core business objectivesand values. By focusing on areas where their expertiseand resources can make the most significant impact,corporates can drive meaningful change while alsodelivering value to shareholders.Long-term partnerships with NGOs offer corporates aframework for contributing to the United NationsSustainable Development Goals (SDGs). By addressingspecific SDGs aligned with their business operations andpriorities, corporates can demonstrate their commitmentto global sustainability and social progress.Long-term partnerships withNGOs play a pivotal role inenhancing CSR strategies byproviding corporates withopportunities to deepen theirsocial impact, engagestakeholders, and contribute tosustainable development goals.By embracing thesepartnerships as integralcomponents of their CSRefforts, corporates can createvalue for society while alsodriving business success.116

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Philanthrop ic Partnerships as Catalystsfor Startup GrowthPhilanthropic partnerships with NGOs offer startups a valuable pathway toaddress key challenges, drive growth, and create positive social impact. By embracing these partnerships as integral components of their businessstrategy, startups can differentiate themselves in the market, attractinvestment, and build a more sustainable and resilient future.IMPACT GIVING MAGAZINEPhilanthropic partnerships can significantly enhance a startup's brandvisibility and reputation, helping to differentiate it in the market andattract customers and investors who value social responsibility. Byaligning with NGOs on social impact initiatives, startups can leveragethe credibility and expertise of their partners to amplify their impactand reach a broader audience.Philanthropic partnerships with NGOs can also provide startups withaccess to investment and funding opportunities. Investors increasinglyvalue startups that demonstrate a commitment to social andenvironmental impact, making philanthropic partnerships a strategicasset for fundraising.Collaborating with NGOs on social impact initiatives can help startupsattract and retain top talent. Many employees, particularly millennialsand Gen Z, are drawn to organizations that prioritize socialresponsibility and purpose-driven work.Brand Visibility and ReputationAccess to Investment and FundingTalent Acquisition and Retention117