Return to flip book view

Lancôme Summer 2023 Product Book

Page 1

Page 2

OUR MISSIONWE ARE PROUD TO BE... Make everyone more beautiful by making them happier.French, Inclusive, Innovative, Caring, Happiness Activists.AT LANCÔME, WE BELIEVE THATIS THE MOST ATTRACTIVE FORM OF

Page 3

Page 4

LOOK FOR THE ‘Made With Care’ LOGO IN ALL YOUR ONLINE & OFFLINE TRAINING MATERIALS TO SEE WHAT WE’RE DOING TODAY. at lancome.comscan to learn more

Page 5

OUR COMMITMENT TO THE ENVIRONMENT, We care for our planetWe care for our planet by protecting biodiversity and developing products with green formulas and eco-friendly packaging, like our Rénergie, Absolue & La vie est belle refills.OUR COMMITMENT TO SOCIETY, We care for peopleWe care for people by promoting literacy and mentorship for women around the world.We believe in the power of care and happiness. And while it may mean different things to different people, we all know how it feels. So we will help by caring for what really matters to them. Because care is in our very DNA. We will care for the environment by protecting biodiversity for generations to come. We will care for our customers by encouraging responsible consumption choices. And we will care for all women by helping them write their own happier futures. At Lancôme, we believe the power of care can truly change the world and build a happier, more sustainable future for all. So come and join the movement.CARING TOGETHER FOR A

Page 6

Happiness is at the heart of how we serve at Lancôme, and it’s what makes you a trusted friend and advisor to your clients.THE LANCÔME CLIENT EXPERIENCE IS MADE UP OF 3 PARTS THAT BUILD YOUR RELATIONSHIPS AND YOUR SALES.BUILD THE CONNECTIONby getting to know your client and their needs.BUILD THE BASKET by offering options, sharing yourexpertise, and closing the sale.BUILD THE RELATIONSHIP by adding them to your clientele system and staying in touch.  how we svethe LANCÔME CLIENTEXPERIENCE.01.02.03

Page 7

SCAN TO LOG-ON TO LANCOMELEARNING.COM & LEARN MORE ABOUT HOW WE SERVEFind it in the École Lancôme course: The Lancôme Brand / How We Serve

Page 8

Create an elevated SKINCARE experience:Create an elevated MAKEUP experience:Not enough time? Here’s an express experience:SKIN EXPERT 1-ON-1 | 10 MINUTESReach your skin goals with tailored skincare solutions.GLOW REFRESH MASSAGE | 15 MINUTESAn Advanced Génifique serum facial for radiant-looking skin.LUXURY ANTI-AGING MASSAGE | 20 MINUTESA facial massage to firm, replenish & brighten the skin.FIND YOUR CHIC | 15 MINUTESFocus on your favorite feature: eyes, lips or complexion.MAKEUP CHECK UP | 15 MINUTESQuick foundation shade matching with a free sample.BEST OF LANCÔME | 5 MINUTESTry Lancôme’s 5 best-sellers in skincare, makeup and fragrance.

Page 9

BUILD THE CONNECTIONBUILD THE BASKETBUILD THE RELATIONSHIPGet to know your client & their needs. Offer to book a complimentary skincare service to help reach their skin goals before their next event or celebration.Show them additional products to compliment their chosen service by offering additional makeup touch-up options. Share your expert tips, tricks and close the sale.Add them to your clientele system to help create a loyal client. Stay in touch often and share upcoming retailer promotions, new product launches or event details they’d be most interested in.Services help you…

Page 10

intro statement?WHAT’S A LANCÔMEEver feel like your brain is lled up with so much product knowledge, it’s tough to squeeze more in? Lancôme intro statements make it easy!A Lancôme intro statement is a soundbite that you’ll use to start a conversation and entice clients to learn more about a product. Do your best to commit them to memory (especially the bold words, as they’re most important.)Use them to grab a client’s attention, enhance your Lancôme storytelling, and activate happiness.

Page 11

intro statement?LOOK FOR THE ‘LOOK FOR THE ‘say say thisthis’ ICON IN ALL YOUR ’ ICON IN ALL YOUR ONLINE & OFFLINE ONLINE & OFFLINE TRAINING MATERIALS TRAINING MATERIALS TO GET STARTED. TO GET STARTED.

Page 12

LOOK FOR THIS LOOK FOR THIS ‘iconics’ ICON‘iconics’ ICON DESIGNATING AN ICONIC DESIGNATING AN ICONIC PRODUCT IN YOUR ONLINE & PRODUCT IN YOUR ONLINE & OFFLINE TRAINING MATERIALS. OFFLINE TRAINING MATERIALS. THEY ARE THE ONES YOUR THEY ARE THE ONES YOUR CLIENTS WILL ASK FOR MOST, CLIENTS WILL ASK FOR MOST, SO LEARN THEM FIRST!SO LEARN THEM FIRST!lancôme 5-minute servicescan to watch our best of

Page 13

Page 14

MAKEUP & FRAGRANCE

Page 15

4.7 4.6 4.7MAKEUP & FRAGRANCEOur thinnest, breathable, full-coverage foundationfor a flawless matte finish.”A warm, sweet-floral fragrance with notes of precious iris, spun sugar and vanilla.”A ‘lash-extension effect’ mascara that lifts and lengthens for clean, fanned–out volume.”scan for morescan for morescan for moreTEINT IDOLEULTRA WEAR LA VIE EST BELLELASH IDÔLEBRIGHT IRIS & WARM VANILLAFULL COVERAGE &NATURAL MATTE FINISH LIFTING & FANNED-OUT VOLUME

Page 16

SKINCARETHE LANCÔME ICONICS ARE THE MOST SOUGHT-AFTER, RECOGNIZABLE & RESULTS-PROVEN PRODUCTS, THAT DESERVE AN INTRODUCTION.

Page 17

4.7 4.7LANCÔME.COM FRANCE4.6NEW! RÉNERGIE H.P.N. 300-PEPTIDE CREAM ABSOLUESOFT CREAMADVANCED GÉNIFIQUELIFTING & DARK-SPOTREDUCINGRADIANCE BOOSTINGBRIGHTENING &REVITALIZINGA lifting, firming, wrinkle and dark spot-reducing cream that helps skin appear restructured as if it were younger.” A luxurious cream that visibly brightens, firms and hydrates skin for up to 24 hours.”A skin barrier strengthening serum for healthy, radiant, younger-looking skin in 7 days.”scan for more scan for more scan for more

Page 18

Lancôme’s Newest Scientific Communications DirectorDR. JOTIEabout dr. jotie scan to learn more“Longtime Lancôme client! From a young age, I’ve used Génique & Teint Idole! Through my R&I background, I know how much research and effort goes into them, and I’m fortunate to now represent the science behind these wonderful products.”“Forever a student! I am currently pursuing my MPS in Cosmetics & Fragrance Management & Marketing.”“My happy places are museums, old buildings with stories & bookstores.”.01.02.03

Page 19

.01.02.03“Self-taught! Pat McGrath, Sam Fine and Kevin Aucoin were some of my biggest inspirations growing up. I would nd all of their work in the magazines, and watch videos and study everything I saw.”“Surrounded by creativity! Growing up and watching my mom paint is how I developed an artist’s eye. With what she taught me, and my love for makeup, it was just a natural thing for me to pursue.”Turned down a college education to pursue her ambitions within the world of makeup artistry. Arriving unknown on the L.A makeup scene, she soon won the trust of A-list celebrities.Celebrity Makeup Artist & Newest Lancôme Global ArtistSHEIKA DALEYabout sheikascan to learn more

Page 20

A serum-infused concealer with 24H hydration and medium-buildable coverage, for a flawless natural, soft-glow finish.”TEINT IDOLE ULTRA WEAR CARE & GLOW CONCEALERA greener, more juicy version of La vie est belle with fig, blackcurrant and 10X iris.”A more luminous,enticing version ofIdôle with notes of rose concentrate, orchid and vanilla.”LA VIE EST BELLE IRIS ABSOLUEAU DE PARFUMIDÔLE NOW EAU DE PARFUMLANCÔME

Page 21

A lifting, firming, wrinkle & dark spot reducing cream that helps skin appear restructured as if it were younger.” RÉNERGIE H.P.N. 300-PEPTIDE CREAM

Page 22

1992200720142019DOUBLE PERFORMANCER.A.R.E « REPOSITION » FRENCH LIFTULTRA TRIPLE EFFICACYFortifying proteins &plant extracts2002INTENSE FIRM & LIFTPeptidic vegetal tenserNextense technologyMassage tools200520102015R.A.R.ELIFT VOLUMETRYMULTI-ACTIONR.A.R.E technologyGF-volumetry cell communicationUp-cohesion technologyPro-lifting linseed extract (gluco-peptides)

Page 23

RÉ N ERGIE H.P.N.300-PEPTIDECREAMWHAT ARE PEPTIDES?WHAT’S UNIQUE ABOUT 300-PEPTIDES?GREEN SCIENCEGREEN SCIENCEBIOTECHNOLOGYBIOTECHNOLOGYGREEN TRANSFORMATIONGREEN TRANSFORMATIONHOW DID WE GET 300-PEPTIDES?Scan to learn all about peptides, what they do and why they are important from Dr. Jotie Saini.The most commonly used peptides are synthetic, which means they are made in labs. One type of peptide means one function. Lancôme discovered a way to obtain 300+ peptides derived from nature. This allows a fuller range of peptides that work together for better, faster results, like firmer skin and decreased sagging.Extraction processes that are petrochemical-free manufacturing methods, where we try to use as few processing steps as possible with less energy, less high temperature, and less impact on the environment. This allowed us to obtain a concentrated and powerful mix of more than 300 natural peptides vs. using synthetic peptides.This extraction process consists of crushing and blending the seeds followed by an enzymatic hydrolysis and ltration.This extraction process consists of doing a targeted polypeptide extraction from the seeds followed by an ultraltration.1992ULTRA TRIPLE EFFICACY2002Nextense technologyMassage tools2010Pro-lifting linseed extract (gluco-peptides)

Page 24

the product infoscan for behindTEXTURESupple, enveloping, lightweight cream texture.A lifting, firming, wrinkle & dark spot reducing cream that helps skin appear restructured as if it were younger.”$145.00 / 1.7 OZ$125.00 / 1.7 OZ REFILLBASELINE 4 WEEKSBEFORE & AFTER3CLINICAL RESULTSAfter 2 weeks of use1 ∙ Decreased appearance of wrinkles and fine lines ∙ Reduced visibility of dark spots and improved skin tone evenness ∙ Improved volume, firmness & elasticity ∙ Reduced lower face sagging ∙ 90% of women nd the skin of the neck area looks smoother and 93% feel it is softerAfter 8 weeks of use2Visibly reduced 3 signs of aging: ∙ Lower face sagging -27% ∙ Wrinkles -21% ∙ Dark spots -22%Eyes are closed during clinicals to better showcase results & help preserve anonymity.1Self-assessment on 75 women 2Clinical grading on 84 women after 8 weeks 3Average representation of clinical results at 4 weeks for global wrinkles

Page 25

RÉNERGIE LIFT MULTI-ACTION ULTRARÉNERGIE H.P.N. 300-PEPTIDE CREAMHOW TO USEFor the best results at home, apply to the face & neck after cleansing and/or toning and serum. IMPROVED FORMULALift, rm, & correct dark spotsClinical Results in 4 weeksLinseed extract containing peptides + Stronger lifting efcacy + Clinical Results in 2 weeks + 300+ peptides from 3 extracts (Linseed, Lupine, Pea) + Niacinamide FIRST RÉNERGIE REFILLABLESave money & the environment with a rellable capsule (non-SPF formula only) MORE SUSTAINABLE PACKAGING *64% raw material: -77% glass, -25% plastic, -20% cardboard *Source: Globally substantiated study by HQ S&OP TeamHYALURONIC ACIDBIO-TECH INGREDIENTKnown for its ability to enhance moisture retention to help hydrate and visibly plump & smooth skin appearance.KEY INGREDIENTSKnown for it’s anti-aging efcacy to help target the appearance of dark spots, visibly brighten skin, and help smooth ne lines and wrinkles.NIACINAMIDE300 NATURAL PEPTIDESLINSEED & LUPINE SEED EXTRACTS1PEA EXTRACT 2Known to promote skin’s ability to become rmer, smoother & more resilient. 1Obtained through biotechnology. 2 Obtained through green extraction.

Page 26

SKINCARE FINDERGET TO KNOW YOU DRY SKIN DRY SKINRehydrating, comforting toner with hyaluronic acid, acacia honey & sweet almond oilLAIT GALATÉE CONFORTCRÈME MOUSSE CONFORTComforting, creamy‑foam cleanser with rosehip oil & rose extractComforting, milky‑cream cleanser with honey & sweet almond oilTONIQUE CONFORTEYE MAK EUP REMOVERBI-FAC ILDouble Action Waterproof Eye Makeup Remover with 50% lipids & 50% waterC L E A N S E TONEALL SKIN TY PES ALL SKIN TY PESCleansing micellar water with rose extractSoftening, alcohol‑free, hydrating toner with distilled rose waterHydrating oil‑in‑gel cleanser with Grand Rose Extracts & rose oilEAU MICELLAIRE DOUCEURABSOLUE CLEANSER TONIQUE DOUCEURBrightening, refining toner with 80% rose extracts, hyaluro nic & salicylic acidsABSOLUE ROSE 80NORMAL / COMBIN ATION SKINNORMAL / COMBIN ATION SKINGentle creamy‑foam cleanser with rose & lotus flower extractsGentle airy‑foam cleanser with pineapple & papaya extractClarifying, refining toner wi th rose & lotus flower extractsMOUSSE ÉCLATCRÈME RADIANCE TONIQUE RADIANCEGentle exfoliating scrub with sugar grains & rose waterExfoliating, hydrating essenc e with glycolic & salicylic acids, organic bee ch bud extract, grapeseed & sunflower see d oilsCHEMICAL EXFOLIATION PHYSICAL EXFOLIATIONPREP & EXFOLIATE CLARIFIQUE ROSE SUGAR SCRUBPore‑tightening, smoothing & cooling mask with salicylic acid & rose waterRapidly firming cream mask with linseed extractSerum infused mask for instant radiance with bifidus prebiotic extractSHEET MASK RINSE-OFF MASKMASKROSE SORBET CRYO-MASKAD VANCED GÉNIFIQUE HYDROGEL MELTING MASKRÉNERGIE LIFT MULTI-ACTION ULTR A MA SKWHAT ARE YOUR SKIN CONCERNS?Breakouts | Dark Spots | Dryne ss | Dullness | Fine Lines | Loss of Elasticity | Loss of Firmness | Po res | Uneven Tone | Wrinkles01WHAT ARE YOUR EYE AREA CONCERNS?Dark Circles | Drynes s | Fine Lines | Puffiness | Wrinkles0204WHAT IS YOUR DAILY SKINCARE ROUTINE?WHAT IS YOUR SKIN TYPE?Oily skin shines all over | Dry skin feels tight all over | Normal or Combination skin shines on the T-zone, feels tight on the cheeks, or has no particular problems03IS THERE ANYTHING ELSE I SHOULD KNOW ABOUT YOUR SKIN?05SKIN CONCERNSDAILY ROUTINEMakeup RemoverCleanseToneSerum(s) Day MoisturizerEye CareSPFPrepExfoliateMaskOtherAM/PMNight MoisturizerWEEKLY ROUTINESKINCARE FINDER & RX PADNEW! RÉNERGIE H.P.N. 300-PEPTIDE CREAM LANYARD Wear your Lanyard, attract attention, and teach clients all about it in a flash!consultation guideUPDATED! COUNTER TOOLS CREATE A EXPERIENCEBEAUTY TECHskin screen - advanced skin analysisyouth finder - targeted skin anaylisisDiscover your skin like never before with our most advanced clinical imaging system.Full-face photos captured with tri-polar light technology analyze 12 skin parameters empowering clients to zoom into their skin needs.A quick, precise skin sensor pen analyzes skins rmness, wrinkles, spots and much more. This targeted analysis reveals skin’s potential in an instant to nd the right solutions. Perfect for the new skincare client!

Page 27

BUILD THE CONNECTIONBUILD THE BASKETBUILD THE RELATIONSHIPNow that you’ve matched the perfect moisturizer for your client, stay in touch with them and offer them to come and see you again! LINKCROSSRenergie H.P.N. 300-Peptide Cream is perfect for the client looking for help with rmness, dark spots and sagging.Teint Idole Ultra Wear Foundation is the perfect partner for a perfected complexion.Apply Rénerie H.C.F. Triple Serum before your moisturizer for even more firming & dark spot reducing benefits.

Page 28

105W115C120N125W220C230W240W305N310N325C330N335W400W405W420W425C430C445N450W505N515W520W530W540C SHADE RANGE (24)TEXTURE24H HYDRATION*Blendable-lightweight creamy texture.MULTI-PURPOSE APPLICATORHigh-precision and pointed applicator. Use pointed end for smaller areas and flat side to cover larger areas.No creasing or caking, wears for up to 12H.*A serum-infused concealer that hydrates, smoothes, and brightens with medium-buildable coverage for a natural, soft-glow finish.”$29.00 / 0.43 FL OZ*In a consumer studySERUM CONCEALERTEINT IDOLE ULTRA WEARthe product infoscan for behind

Page 29

scan to watch how to useMULTI-PURPOSE APPLICATORPEPTIDES CERAMIDESHYALURONIC ACID81% SERUM BASEDKEY INGREDIENTSApply to the areas that you wish to conceal and perfect.Use a shade that matches your skin tone to cover any discoloration, pigmentation, and redness.Use a shade 1–2 shades lighter than your skin tone to brighten under-eye area for an eye lifting effect.To CONTOUR, use a shade 2-3 shades deeper than your skin tone to sculpt.To BRONZE, use a shade 2-3 shades deeper to warm complexion.To HIGHLIGHT, go 2-3 shades lighter.Use a shade that matches your skin tone for a minimal makeup look, touch-ups, or pair with your favorite foundation.Use a shade that matches your skin tone to cover blemishes, dark spots & visible imperfections.HOW TO USECONCEALCONCEALBRIGHTEN & BLURBRIGHTEN & BLURCONTOUR / BRONZE / HIGHLIGHTCONTOUR / BRONZE / HIGHLIGHTSPOT-CORRECTSPOT-CORRECTALL OVER COVERAGEALL OVER COVERAGE

Page 30

105W400W505N445N305N220C110C405W510N450W310N230W115C420W515W455W320C240W120N425C520W325C335W245C125W430C530W 540C330N 355NTIPConcealer shades are very flexible. The general rule for under-eye concealer is to go 1–2 shades lighter than your skin tone shade to lighten & brighten. The result is a a more natural one. There are clients who prefer a greater contrast and can go 3–5 shades lighter.A concealer shade is flexible enough to cover up within 5 shades within your intensity.CONCEALERTEINT IDOLE ULTRA WEAR CARE & GLOW CONCEALER for TEINT IDOLE ULTRA WEAR CARE & GLOW USERSSelect your concealer shade based on your need/concern from previous page.TEINT IDOLE ULTRA WEAR CARE & GLOW FOUNDATION SHADECARE & GLOW CONCEALERSHADE

Page 31

Natural matte finishFINISHNatural, soft-glow finishUSECorrect & ConcealConceal & BrightenCOVERAGEFull Medium-buildableNEEDReduces the appearance of discoloration, pigmentation, blemishes & dark circlesBrightens, blurs & reduces the appearence of dark circlesAPPLIC ATIONWide-swipePrecision & pointedINGREDIENTSRose extract, Moringa &Water LilyHyaluronic acid, Peptides, Ceramides, 81% serum-basedALL OVER CONCEALERBETWEEN ALL OVER CONCEALER & CARE & GLOW SERUM CONCEALER CARE & GLOW CONCEALER100S200S300S400S500SCARE & GLOW CONCEALERSHADE105W115C120N125W220C230W240W305N310N325C330N335W505N515W520W530W540C400W405W420W425C430C445N450C

Page 32

FLAWLESS COMPLEXIONCOMPLEXIONDO this NOT that1. PREP & PRIME1. PREP & PRIMEA great complexion starts with skin prep. Do use a serum like Advanced Genique on clean skin, then follow with La Base Pro to create a smooth base for makeup.2. CORRECT & CONCEAL2. CORRECT & CONCEALDo correct and conceal any major areas of concern before foundation application. Add product only where it’s needed & build coverage.3. 3. PERFECT YOUR COMPLEXIONPERFECT YOUR COMPLEXIONDo add minimal foundation to one area at a time and blend immediately after. Start at the center of the face and blend outward for a seamless application.4. SET & GO4. SET & GODo set your foundation with a touch of powder, especially when working with oilier skin type, as this will also extend the wear of foundation.4. BAKE YOUR MAKEUP4. BAKE YOUR MAKEUPDon’t make the mistake of adding a powder that is too light and too much of it, all over. Makeup will appear heavy and dry. 3. APPLY TOO MUCH PRODUCT3. APPLY TOO MUCH PRODUCTDon’t add foundation all over the face, only apply where needed. Applying all over will make it difcult to blend, because it will dry down and look cakey and heavy.2. APPLY CONCEALER WITHOUT 2. APPLY CONCEALER WITHOUT PRECISIONPRECISIONDon’t apply concealer without precision and then blend. This will remove the necessary coverage. The idea is to use precision and build coverage in areas that need the added coverage.1. SKIP PREP & PRIME1. SKIP PREP & PRIMEDon’t skip skincare prep and priming... skincare will help hydrate skin and primer helps smooth skin for makeup application. These steps will also help extend the wear of foundation.more infoscan for

Page 33

A flawless complexion is achieved through the art of concealing, correcting, and perfecting. This is why choosing your client’s Power Couple will help them achieve their complexion goals.If your client prefers a more of a natural-matte nish, this would be an easy offering and pairing.If your client prefers a more of a natural-glow nish, this would be an easy offering and pairing.COMPLEXIONNATURAL MATTE? NATURAL GLOW?ARE YOU A ARE YOU A1) Care & Glow Foundation and All Over Concealer are also a perfect pairing for the client who prefers a natural-glow complexion but needs full coverage for the under eye area.2) Teint Idole Ultra Wear Foundation and Care & Glow Concealer are also a perfect pairing for a client who prefers to mattify her overall complexion but wants to soften, blur, and minimize the appearance of fine lines in the under-eye area.The MAGIC OF 3 is when you link-sell 3 products that pair well, and when used together, give you even greater results. A perfect example of this is: CAN YOU MIX UP THESE PAIRINGS?CAN YOU MIX UP THESE PAIRINGS?The answer is YES! Here are two scenarios to consider:THE MAGIC OF 3THE MAGIC OF 3LA BASE PROCARE & GLOW FOUNDATIONCARE & GLOW CONCEALER

Page 34

455 Warm445 Neutral450 Warm540 Cool520 Warm515 Warm530 Warm505 Neutral510 Neutral310 Neutral320 Cool305 Neutral325 Cool330 Neutral335 Warm355 Neutral400 Warm405 Warm420 Warm425 Cool430 Cool120 Neutral245 Cool110 Co ol230 Warm105 Warm220 Cool115 Coo l240 Warm125 Warm445 Neutral450 Warm435 Cool440 Neutral335 Warm340 Warm345 Neutral350 Neutral355 Neutral540 Cool520 Warm525 Warm530 Warm535 Neutral500 Cool505 Neutral310 Neutral300 Neutral305 Neutral320 Cool325 Cool400 Warm405 Warm410 Neutral415 Warm420 Warm425 Cool430 Cool215 Cool220 Cool205 Cool200 Neutral245 Cool225 Cool230 Warm235 Neutral240 Warm250 Warm330 Neutral455 Warm105 Warm100 Warm135 Neutral110 Co ol115 Coo l130 Cool125 Warm120 Neutral515 Warm510 Neutral350 Bisque (Cool)360 Bisque (Neutral)450 Suède (Neutral)220 Buff (Cool)510 Suède (Cool)110 Ivoire (Cool)500 Suède (Warm)260 Bisque (Neutral)310 Bisque (Cool)420 Bisque (Neutral)410 Bisque (Warm)460 Suède (Warm)140 Ivoire (Neutral)250 Bisque (Warm)210 Buff (Neutral)320 Bisque (Warm)330 Bisque (Neutral)230 Buff (Warm) 090 Porcelaine I (Neutral)450 Suède (Neutral)550 Suède (Cool)540 Suède (Warm)350 Bisque (Warm)355 Bisque (Cool)360 Honey III (Warm)370 Bisque (Cool)555 Suède (Neutral)560 Suède (Cool)130 Porcelaine d’Ivoire I (Neutral) 150 Ivoire (Warm)210 Clair II (Neutral)220 Buff II (Cool)320 Amande III (Neutr al)440 Bisque (Cool)520 Suède (Warm)530 Suède (Cool)470 Suède (Cool)100 Porcelaine Délicate ICool)500 Suède (Warm)510 Suède (Cool)205 Neutrale II (War m)120 Ivoire (Neutral)310 Bisque II (Cool)340 Nu III (Neutral)410 Bisque (Warm)420 Bisque (Neutral)430 Bisque (Warm)460 Suède (Warm)140 Ivoire (Warm)230 Ecru II (Warm)240 Rose Clair II (Neutr al)315 Wheat II (Warm)345 Sand III (Neutral)500 Suède (Warm)210 Buff (Neutral) 220 Buff (Cool)160 Ivoire (Warm)110 Ivoire (Cool)90 Ivoire (Neutral) 95 Ivoire (Warm)250 Bisque (Warm)310 Clair 30 (Cool)330 Bisque (Neutral) 260 Bisque (Neutral) 410 Bisque (Warm)420 Bisque (Neutral) 430 Doré 30 (Warm)460 Suède (Cool)140 Porcelaine 20 (Cool)230 Porcelaine 40 (Co ol)240 Clair 10 (Cool)255 Clair 20 (Neutral Cool) 320 Clair 25 (Warm)340 Clair 35 (Neutral) 350 Doré 10 (Neutral Warm) 360 Doré 20 (Warm)370 Doré 25 (Warm)550 Suède (Cool)010 Cool Porcelaine (Cool)015 Neutral (Neutral) 013 Cool (Cool)009 Light Neutral (Neutral) 02 Natural Blond (Cool)08 Sweet Honey (Neut ral) 04 Golden Sand (Neutral) 45 Warm (Warm)05 Radiant Tan (Neutral ) 01 Nude Vanilla (Neutra l) 025 Soft Beige (War m)012 Sunny Amber (Warm)016 Real Suède (Cool)03 Cream Beige (Cool )035 Fresh Almond (Wa rm)INTENSITY 1INTENSITY 2INTENSITY 3INTENSITY 4INTENSITY 5COVERAGEFINISHSHADESRES ULTSSPFSPF 2315 ShadesOil-free, Paraben-free, Antioxidant ProtectionNatural RadiantLight25 ShadesSPF 27Up to 12H LiftingMedium to FullRadiant35 ShadesSheer to FullSoft MatteMulti-tasking, Foundation & Powder in OneN/AFullMatte50 ShadesOil-free, Fragrance-free, Transfer-resistant, BreathableSPF 15 N/AOil-free, Fragrance-free, Transfer-free, LongwearVelvet MatteFull22 ShadesMedium BuildableNatural Glow30 ShadesSerum-infused, Transfer-resistant LongwearSPF 27FOUNDATION FINDER01 02 03YOUR PERFECT SHADE. YOUR PERFECT COVERAGE. YOUR FLAWL ESS FINISH.What foundation do you CURRENTLY WEAR?What DO YOU LIKE about it?What would you LIKE TO CHANGE about it?SKIN FEELS GOODHydrating skin tintRÉNERGIE LIFT MAKEUPLifting & hydratingDUAL FINISHFoundationpowderTEINT IDOLE ULTRA WEA RTEINT IDOLE ULTRA WEA RCARE & GLOWUp to 24h longwear24h healthy glowTEINT IDOLE ULTRA STICKPortable, ultra-versatileTEINT IDOLEULTRA WEARALL OVER CONCEALERAVAILABLE IN 24 SHADESTEINT IDOLEULTRA WEARCARE & GLOWCONCEALERAVAILABLE IN 24 SHADESC&G COMING SOON!UPDATED! COUNTER TOOLS FOUNDATION FINDERCOMPLEXION FAN TOOLSfor easy shade matching+NEW! Care & Glow Concealer Fan ToolTo achieve a flawless complexion, foundation & concealer go hand in hand. Our iconic foundation has a NEW addition to the family. CREATE A EXPERIENCEpremium experience - shade finder BEAUTY TECHSHEIKA DALEY, Lancôme International Makeup ArtistPerfect match and 2 additional shade options in under 5 minutes! For a client who prefers a full-touch experience and loves the idea of technology narrowing down the shades for them based on their skin tone, undertone, and Shade Finder’s algorithm.“Since the early years of my career, I would always look at what the artists were carrying around in their kits. One of the artists I was assisting at the time had all the Lancôme foundations and swore by them. Since then I was dreaming of using their products on myself but also on all my clients. To now be able to be a part of this brand as an adult is so special to me.”

Page 35

EXPERIENCEBUILD THE CONNECTIONBUILD THE BASKETBUILD THE RELATIONSHIPTeint Idole Ultra Wear Care & Glow Concealer is perfect for the client looking for a natural finish concealer with light-to-medium coverage.Now that you’ve shade-matched your client to their preferred concealer and foundation, be sure to stay in touch with them to keep them in the know of any complexion products that may elevate their complexion routine.CROSS LINKAdvanced Génifique Eye Light-PearlTM for added radiance and care.Teint Idole Ultra Wear Care Glow Foundation is the perfect partner to Care & Glow Concealer for a flawless natural finish result. SHEIKA DALEY, Lancôme International Makeup Artist

Page 36

Rose Damascena Oil & Jasmine10X More Iris, Patchouli & VanillaWarm FloralFig & BlackcurrantA greener, more juicy version of La vie est belle with fig, blackcurrant and 10X iris.”IRIS ABSOLUHOW TO WEARMIDDLE NOTESBASE NOTESFAMILYTOP NOTESTHE CRYSTAL SMILE BOTTLEThe “Crystal Smile” captures the image of a woman at her happiest. Happiness has a ‘ripple effect’ on life. The smile is multiplied on the bottle showing how a smile is easily passed from one person to the next.On skin: most intense, on clothes: more subtle, On hair: airy rendition.$124.00 / 1.7 FL OZ$158.00 / 3.4 FL OZEAU DE PARFUMLA VIE EST BELLEthe product infoscan for behind

Page 37

Packed with 10X more iris than Iconic La vie est belle. It’s elegant, soft and powdery with an addictive earthy quality.The signature base of spun sugar and vanilla still exists. Now twisted with a more heightened note of patchouli...it’s still the sweet and deliciously iconic notes of La vie est belle, but you’ll notice a grounded quality in the trail.ADDICTIVE IRIS GOURMAND TRAILGREEN & JUICYGreen, milky g and sweet, juicy blackcurrant adds a fruity quality to the entire fragrance.KEY INGREDIENTSLA VIE EST BELLE: The Warm Floral Collectionscan for the la vie est belle collectionWHERE IT WHEN YOU WANT TO FEEL...TYPENAMENOTES+ SweetIris, Patchouli, Spun Sugar& VanillaSurrounded by happiness every day. Compliments guaranteed!Like you’re at the beach with your toes in the sand any time of year.Sophisticated and unforgettable in every moment.Bold and captivating, like it’s a special occasion any day. Mandarin. Iris, Bourbon Vanilla & CoconutFig, Blackcurrant,Rose, Jasmine, 10X Iris, Patchouli & VanillaRaspberry, Iris, Vanilla & Sandalwood+ Tropical + Crisp + FruitySOLEIL CRISTALICONIC EAUDE PARFUMNEW! IRIS ABSOLU INTENSÉMENTANNE FLIPO & DOMINIQUE ROPIONCreated by two of the original La vie est Belle perfumers“The inspiration came from Mediterranean smells,” explain perfumers Anne Flipo and Dominique Ropion, who are the original creators of La vie est belle EDP. “We wanted a more natural version, with smells of fig trees and vegetal notes evoking wild herbs,” while pushing the concentration for a powerful trail.EAU DE PARFUM

Page 38

White OrchidVanillaFresh FloralRose ConcentrateA more luminous, enticing version of Idôle with notes of rose concentrate, orchid and vanilla.”IDÔLE NOWHOW TO WEARMIDDLE NOTESBASE NOTESFAMILYTOP NOTESTHE BOTTLEThe signature bottle with bottom-to-top lacquering, inspired by the light of a new dawn, stands tall on its own.Apply to your pulse points: neck, wrists, elbows, and behind the knees. After applying, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. Let it dry and enjoy!$64.00 / 0.85 FL OZ$118.00 / 1.7 FL OZ$142.00 / 3.4 FL OZEAU DE PARFUMthe product infoscan for behind

Page 39

WHERE TYPENAMENOTESBright Citrus,Rose, Jasmine & White MuskEveryday clean& condent.Like it’s a warm summer day or night, any time of the year.Fun, spontaneous,and unique.Radiant and bold. Your time is now!Centifolia Rose, Bergamot & Salted VanillaGrasse Rose, Caramel Popcorn & Bourbon VanillaRose Concentrate,White Orchid & Vanilla+ Sunny+ Clean + Sweet + LuminousIDÔLE AURAIDÔLE EDP IDÔLE NECTAR NEW! IDÔLE NOWThere’s no rules to wearing fragrance. Wear them alone or layer themfor a scent that is uniquely you, whenever the mood strikes you!IDÔLE: The Fresh Floral Collectionscan for the idôle collectionWHITE ORCHIDA multifaceted accord, is captured using a trademarked headspace technology, called Scent-Trek™. It releases its most subtle, oral, spicy and ambery facets, inviting you to discover this wild ower that grows in Malaysia at the heart of the tropical forest. One of the olfactive signatures of Idôle is the warm embrace of Vanilla and Musk, adding the addictive quality to the dry-down. Using biotechnology, Idôle Vanilla Bourbon infusion is now augmented with natural Vanillin made of repurposed ingredients. VANILLAROSE CONCENTRATEOne of the pillars of Idôle is its oral quality. The Rose, as natural as possible, adds a bright, freshness to the fragrance. Infused with upcycled Rose Water to avoid waste.Idôle Now inspires the future of perfumery in a uniqueaugmented oral bouquet, blooming from science.KEY INGREDIENTS

Page 40

Page 41

IDÔLE NOWLA VIE EST BELLEIRIS ABSOLUBUILD THE RELATIONSHIPConnect with your VIP Idôle clients. “Since you are one of my favorite Idôle clients, I want you to be the first to know about the newest addition for your collection, Idôle Now...”CROSS “Whether you’re a Zendaya fan, or just love long lashes, feel like an idol every day wearing Lash Idôle Mascara.”LINK “For a long-lasting Idôle fragrance trail, try layering with Idôle Power Cream.”BUILD THE BASKETCROSS “You can’t help but smile when you wear L’Absolu Rouge, an ultra-creamy, moisturizing lipstick to complete your look.”LINK “When you layer Iris Absolu with La vie est belle body lotion, you get a long-lasting, more complex scent that makes you happy all day.”Follow up with them: After 2 days, say thank you. After 2 weeks, check in. After 2 months, invite them back for an experience.BUILD THE CONNECTIONConnect with your VIP La vie est belle clients. “Since you are one of my VIP La vie est belle clients, I want you to be the first to know about the newest addition for your collection, La vie est belle Iris Absolu...”

Page 42

CREATE A FRAGRANCE expience

Page 43

LA VIE EST BELLEIDÔLEFor most of us, fragrance evokes deep emotion and meaning. Like a song, it can instantly bring you back to a moment, a feeling, or a memory of where you were when you first smelled it. And, fragrance can instantly change your mood. How do you want to feel when you spritz on your Lancôme fragrance? DISCOVER YOUR FRAGRANCE MATCHTHE STORY & EMOTION THE ART OF THE BOTTLEHappiness, Empowerment, Love...Lancôme fragrances are inspired by and evoke the EMOTIONS that capture the most memorable moments in life.THE UNIQUE COMBINATION OF NOTESEach Lancôme fragrance is a unique composition of rare and exclusive ingredie nts. They feature unexpected combinations of beautiful rare flowers and delicious edible flavo rs that make you smile. Each Lancôme fragra nce bottle is artfully crafted. Embodying the fragrance and those who wear it. Designe d to bring pleasure every time you sp ray it.WHAT MAKES A LA NCÔME FRAGRANCE UNFORGETTABLE?ICONIC EAU DE PARFUMwear it when you want to feel.... Surrounded by happiness every day. Compliments guaranteed!EAU DE PARFUMwear it when you want to feel.... Everyday clean and confident.AUR Awear it when you want to feel.... Like it’s a warm summer day or night - any time of the year.NECTA Rwear it when you want to feel.... Fun, spontaneousand unique.SOLEIL CRISTALwear it when you want to feel.... Like you’re at the beach with your toes in the sand any time of year.INTENSÉMENTwear it when you want to feel.... Bold and captivating, like it’s a special occasion any day. IRIS ABSOLUwear it when you want to feel.... Sophisticated and unforgettable in every moment.NOWwear it when you want to feel.... Radiant and bold. Your time is now! warm flora l fragrances that mea n life is beautiful.trailbl azer fresh floral fr agrances for those who dream big .BASEWhite MuskFRAGRANCE FINDER+ warm + tropical+ sweet+ sunny+ clean+ fruity+ sweet + luminous LA VIE EST B ELLE iconic eau de parfumIDÔLE eau de par fumTRÉSOR EAU DE PARUMSOLEIL CRISTALAURALA NUIT TRÉSORNEC TAR NOW0102FIND YOUR COLLECTION. First let’s find the fragrance collection that’s your style, we have 3 options: Is your FLORAL STYL E Warm, Fresh, or Spicy? 03FIND YOUR TWIST! What do you preferyours to be from the below options?Are you shopping for yourself or for someone special? We might need some more information if this is a gift, flip over to dive further and discover their fragrance match.TOPBright CitrusTOPPrecious Iris, Jasmine & Orange BlossomTOPRose & Apricot BlossomMandarinCentifolia RoseLychee & RaspberryTOPTOPTOPMIDDLEMIDDLEMIDDLEBASEBASEBASEGrasse Rose Rose ConcentrateWhite IrisBergamot & JasmineDamascena RoseCaramel Popcorn White OrchidBourbon Vanilla & CoconutSalted VanillaVanilla Orchid & Praline+ fruityINTENSÉMENTRaspberryJasmineRed Iris, Warm Vanilla & Sandalwo odBourbon Vanilla+ crispIRIS ABSOLUFig & BlackcurrantRose Damascena Oil & Jas mine10X More Iris, Patchouli & VanillaVanillaMIDDLERose & JasmineMIDDLEPatchouliMIDDLELilac & PeachLA VIE EST BELLE | WA RMIDÔLE | FRESHTRÉSOR | SPICYBASESpun Sugar &Sensual VanillaBASESandalwood & MuskLEARN YOUR NOTESTOP NOTES are the most vivid and energetic notes. You smell them rst; the fragrance’s rst impression. But since they are smaller in size, they evaporate quickly, lasting only 5–15 minutes.MIDDLE NOTES rise next in the fragrance; they are the fragrance’s personality or soul. They help the transition from Top to Base and are evident throughout the life of a fragrance, lasting 20–60 minutes.BASE NOTES add depth and resonance. They appear (and evaporate) more gradually creating a trail that could linger several hours to several days.When you smell a fragrance directly out of the bottle, you’ll only get the top notes, which are stronger and evaporate quickly. That’s the reason you should encourage clients to at least try it from a blotter like this…Once you and your client decide on their favorite, nothing can replace the essential skin test to show if a new fragrance is right for them. You have to smell it on your skin. The heat and your skin’s natural oils allow it to go through its full life cycle to a much deeper extent. 1. Hold the blotter from one end, be careful not to touch the other side with your ngers.2. Next, spray the fragrance downward and pass the blotter through the cloud for more precise results.3. Give it a moment to dry then...hold the blotter about an inch from your nose.4. Close your eyes, wave the blotter under your nose, inhale, then pull the blotter away.5. With your eyes closed, try to pick out the notes you are smelling - do you see yourself wearing this scent?6. Then, feel free to refer to the blotter regularly to test its life cycle.HOW TO EXPERIENCE FRAGRANCEUPDATED FRAGRANCE FINDER!

Page 44

WITH LANCÔMELANCOMETRAINING.COMLANCOMELEARNING.COMBEAUTY ADVISOR LEARNING PATHSWANT TO BECOME A BEAUTY EXPERT?NEW BEAUTY ADVISORSLANCOMELEARNING.COM LANCOMELEARNING.COMLANCOMETRAINING.COMDigital École LancômePre-Work Beauty BytesDigital CerticationDigital CerticationÉcole Live SeminarExpert Series Live Seminar Pre-Work Beauty BytesDeepen learning with more Beauty Bytes & VideosPassport to Paris Live SeminarALL BEAUTY ADVISORSÉCOLE LANCÔME LIVE BEAUTY BYTESTRENDING VIDEOSDIGITAL ÉCOLELEADERBOARD BRAVÔ! REWARDS & RECOGNITION ICONICS ON DEMANDPASSPORT TO PARISEXPERT SERIESLANCÔME ON DEMANDTHE ROSE SOCIETYNew Beauty Advisor virtual seminar to elevated training, exclusive events & more!Learn how to sell Lancôme’s most sought-after, recognizable and results-proven top sellersSeasonal live seminarsTake a deep dive in Skincare, Fragrance, & Makeup to elevate your expertiseOn-demand video library to build your skillsTop-performer community forum with access to elevated training, exclusive events & more!Snack-size lessons build your knowledgeWatch & Learn from the prosNew Beauty Advisor onboarding coursesBoost your competitive spiritLearn & earn rewards, recognize your peers learn & earn bravô! pointsscan to see how you can

Page 45

Your online learning when you want it, where you want it, how you want it.scan to see whatyou can do on each learning sitescan for a tour of ll.comLANCOMELEARNING.COMLANCOMETRAINING.COMYour Virtual Seminar Registration and LIVE Stream.Don’t worry if you miss the live, it’s also on-demand here.

Page 46