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A FUTURE BUILT ON HAPPINESSHSA GROUP CORPORATE PROFILEhsagroup.com
We are fearless in our pursuit to make the incredible happen, staying true to our entrepreneurial roots, resilient in the face of adversity; all to bring happiness to the lives of our consumers.““04HSA Group Corporate Prole
CONTENTS1. Introduction ............................................................................................................. 062. Our Story .................................................................................................................. 083. Our purpose, mission, and values ....................................................................... 12 4. Our Heritage ............................................................................................................ 145. Our Presence ........................................................................................................... 166. Our world .................................................................................................................. 207. Business Sectors ..................................................................................................... 268. Pushing the edge of possibility ........................................................................... 469. Governance, ethics and compliance ................................................................ 48 10. Commitment to our people .................................................................................. 5011. Local hero, global change maker ...................................................................... 5412. Doing well by doing good ..................................................................................... 5605 HSA Group Corporate Prole
INTRODUCTION01Welcome, and thank you for your interest in HSA Group.Beginning life as a single, family-owned shop in 1938, we are now proud to serve millions, while acting as a force for progress at the centre of global trade networks. We never stray from our founding belief that to do well we must also do good.ABDUL GABBAR HAYEL SAEEDGroup Chairman and CEOOur values have withstood the test of time and are ultimately the cornerstone to our success.Our story began in late 1930s Yemen with a single shop, set up by four brothers from the Saeed Anam family. The entrepreneurial spirit of our founders has made HSA Group what it is today, serving communities in Yemen, Middle East, and beyond. It was their courage that laid the foundations for the far-reaching and truly global organisation that HSA Group has become. “06HSA Group Corporate Prole
Over 85 years, we have become leaders across many industries, thanks to our deep understanding of the way of life and daily needs of our communities. Our brands are loved and trusted by people across many generations, thanks to our constant investment in the company’s capabilities and infrastructure, providing world-class products and services that are an essential part of the daily life of millions.It has long been our belief that to do well, we must also do good, and it is this philosophy that has led our organisation from strength to strength over the years. Our success as a company – and that of our long-term partnerships with globally renowned companies – has been founded upon our values. Values that promote trust, transparency and honesty in everything that we do; values that prize sustainable growth; values that reward compassion, care and a community-minded spirit.We recognise our responsibility to support communities in which we serve. Throughout our 85-year history, we have used the strength of our operations and our close ties to communities to support a wide range of philanthropic programmes, especially as our home country experiences some of the most turbulent challenges and uncertain years in its history. Whether working alone or with our partners in Yemen, the region and in the international community, we recognise the importance of continuing to support communities in which we serve in their time of need. This has been at the heart of our operations from the outset and has helped ensure that we build on the legacy of the Group to lead in the future, as we have in the past. Every decision we have made has been guided by a set of values deeply rooted in respect. Respect for ourselves, for others and for future generations. All of us at HSA Group live by these values with passion, commitment and discipline. Our values have withstood the test of time and are ultimately the cornerstone to our success. It is our respect for future generations that compels us to act with responsibility and courage, even in the most challenging moments of history.HSA Group’s success is a true testament to the determination and resilience of our employees, our partners, and communities during prosperous and challenging times alike. As we look to the decades ahead, we continue to challenge ourselves to grow and innovate further, making today’s dream tomorrow’s reality. With Best WishesABDUL GABBAR HAYEL SAEEDGROUP CHAIRMAN AND CEO07 HSA Group Corporate Prole
HSA GROUPAT A GLANCE08HSA Group Corporate Prole
HSA GROUPAT A GLANCE09 HSA Group Corporate Prole
02OUR STORYHaj Hayel Saeed AnamHaj Gazem Saeed AnamHaj Abdo Saeed AnamHaj Mohamed Saeed AnamFROM HUMBLE BEGINNINGS COME GREAT THINGSOUR FOUNDERS10HSA Group Corporate Prole
FROM HUMBLE BEGINNINGS COME GREAT THINGSAt HSA Group, we are a family business guided by the philosophy set by our founders more than 85 years ago, a belief in doing well by doing good. The story began in 1938 Yemen: with a single retail shop, established by four brothers Mohamed, Abdo, Hayel and Gazem Saeed Anam.It was their courage and entrepreneurial spirit that laid the foundations for the far-reaching and truly global organisation that HSA Group is today, one that is commied to serving communities in Yemen and beyond. Our international expansion which began in the 1970s enabled us to bring the best of Yemen to the world and we are constantly striving to improve our operations, to lead in the future as we have in the past.We believe that every decision maers and that our people are our greatest asset. The values set by our founders – which prize and reward compassion, care for others and a community spirit – have been passed down through generations and continue to drive and guide us every day. Today, we can proudly say that we have retained our focus on purpose-driven growth throughout several generations of the Saeed Anam family. We believe in the power of long-term vision and prioritising longer-term returns.Our heritage denes our business and we continue to adhere to these principles as we continue to grow, ensuring that we honour our nation’s courage, resilience and potential in everything we do.11 HSA Group Corporate Prole
OUR PURPOSE, MISSION, AND VALUES03Courageously bringing happiness to the lives of those we touch.Our Purpose12HSA Group Corporate Prole
HSA Group has been guided by a single philosophy from the outset: doing well by doing good. Throughout our history from operating as a sole retail shop in the late 1930s to a diversied conglomerate that is one of the largest multinational businesses in the Middle East, our philosophy has remained unchanged.As we continue to grow, this philosophy will endure, rooted as it is in an unending commitment to our people, our partners and the places that dene us.Doing well by doing goodOur mission is to deliver the highest quality products and services, for the benet of those many individuals and families who rely on us. Guided by our entrepreneurial spirit, we strive to push the boundaries of possibility, challenging ourselves to deliver a meaningful contribution to the communities we serve.We honour our nation’s courage, resilience, and potential in everything we do. In doing this, we will continue to lead in the future, as we have in the past.Our missionOur values are deeply rooted in our heritage and they steer the ways in which we deliver for our customers, work with our partners, and look aer our employees.Compassion • Care for others • Community spiritOur values13 HSA Group Corporate Prole
Entered the FMCG wholesale sector.Expanded into the north of Yemen (Hodeidah and Mocha cities) .MIDDLE EAST SHIPPING COMPANY Ltd. Hodeidah, Yemen. The rst shipping company in Yemen.Headquarters established in Taiz.Established Yemen Company for Industry and Commerce, Yemen’s rst private industrial plant and HSA Group’s rst industrial venture.Established AL-SAEED CHARITY FOUNDATION - Taiz, Yemen.Established Frimex Company For Trading Dubai, UAE.NATIONAL BISCUITS AND CONFECTIONERY COMPANY, Jeddah, Kingdom of Saudi Arabia. With our partners we established our rst industrial business outside Yemen.LONGULF TRADING LTD. London, United Kingdom, The starting point for international expansion by seing up the Group’s rst trade and industrial business outside Yemen.HAYEL SAEED ANAM & BROTHERS. The rst retail shop established in Aden.198819381962196919501970197119741977LOCAL HERITAGE LASTING PRINCIPLES1943 04OUR HERITAGE14HSA Group Corporate Prole
International expansion continues. Established Arma International focused on producing vegetable ghee and edible oils products and detergents.STRATEGIC INVESTMENTSYemen Flour Mills and Cement Plant Infrastructure.Embarked on a programme to future-proof our business – the Transformation Journey.AL-SAEED TRADING COMPANY- Set up as export arm of the Group.Dubai, UAE, establishment of HSA Group’s corporate service centre.YEMEN COMPANY FOR SUGAR REFINING, Al Hodeidah, YemenStarted operation as the rst sugar rening company in Yemen. Established PACIFIC INTER-LINK, Kuala Lumpur, Malaysia for promoting trade from Malaysia and Far-East to the global markets.PT PACIFIC PALMINDO INDUSTRY, Sumatra, Indonesia - One of the largest palm oil reneries in North Sumatra.201319922002201120191996AL-SAEED FOUNDATION FOR SCIENCES & CULTURE - Taiz, Yemen Launch of Hayel Saeed Anam’s annual award for sciences and arts. Enhancing the Group’s social activity.LOCAL HERITAGE LASTING PRINCIPLES19881992199915 HSA Group Corporate Prole
MALAYSIAINDONESIASINGAPOREKENYAEGYPTUNITED KINGDOMCANADAYEMENUNITED ARAB EMIRATESSAUDI ARABIAANGOLANIGERIAGHANASENGALTURKEY85 YEARS 10 SECTORS 87COMPANIES 35KPEOPLE+60BRANDS80COUNTRIESLOCAL HERO GLOBAL CHANGE MAKERHSA Group Headquarters.HSA Group operational markets.05OUR PRESENCE16HSA Group Corporate Prole
MALAYSIAINDONESIASINGAPOREKENYAEGYPTUNITED KINGDOMCANADAYEMENUNITED ARAB EMIRATESSAUDI ARABIAANGOLANIGERIAGHANASENGALTURKEYThe HSA Group’s global business spreads across numerous countries, including Yemen, Saudi Arabia, Egypt, UAE, Malaysia, Indonesia, Kenya, Canada, Africa and the United Kingdom. LOCAL HERO GLOBAL CHANGE MAKERWe manage 87 companies, employ 35,000 people and operate in more than 40 markets across Africa, Asia and Europe. The HSA Group’s investment portfolio covers a wider range of sectors and our global exports reach more than 80 countries.17 HSA Group Corporate Prole
LOCAL HERITAGELEADING OPERATORLASTING PRINCIPLES18HSA Group Corporate Prole
LOCAL HERITAGELEADING OPERATORLASTING PRINCIPLES19 HSA Group Corporate Prole
06OUR WORLDOur broad expertise and long history of doing business across geographies has provided us with a deep understanding of the fabric of societies and daily life of our consumers.It is this insight into the multiple markets and our long-standing relationships with strategic partners that has resulted in HSA Group’s market-leading oering in the FMCG, industrial, trading, and services sectors.OUR BUSINESS SECTORS 20HSA Group Corporate Prole
INDUSTRIALTRADING & LOGISTICSREAL ESTATECOMMODITIESCOMMUNITY WELFARESERVICES PRINTING & PACKAGINGINSURANCEFMCG10BUSINESS SECTORSEDIBLEOILSOUR BUSINESS SECTORS 21 HSA Group Corporate Prole
BRANDS TRUSTED BY GENERATIONS t06OUR WORLD22HSA Group Corporate Prole
HSA Group brands, including Avena, Crystal, Teashop, Luna, Al Batal, Saba, Al Hana, Madina, and Kamaria, are widely recognised by consumers across the world and form part of the daily lives of millions.PANTONE725CYELLOW0131CRED032CBRANDS TRUSTED BY GENERATIONS Pantone 485 CBy consistently delivering high-quality, reliable and oen innovative products and services to local communities and families across the world, HSA Group brands have earned trusted status. 23 HSA Group Corporate Prole
HSA Group has a signicant global footprint, encompassing various companies operating across a wide range of sectors and markets. The Group’s worldwide presence is the result of 85 years of development and commitment to an investment strategy which prioritises long-term growth over short-term prots, delivering beer returns for our partners, shareholders, and most importantly, for the communities we serve. Our strategy focuses on maximising our collective strengths, by optimising what we do best and focusing on where we can win. It centres on rationalising our portfolio, increasing the eciency of our operations, innovating to bring happiness to the lives of those we touch, growing our geographical footprint, empowering and upskilling our people and investing to make a positive impact, everywhere we operate. Our strategy also reects our unrivalled knowledge of the markets where we operate and pays tribute to our Yemeni heritage, whilst looking outward to the world, courageously exploring exciting and compelling opportunities in new sectors, categories and markets. It is grounded in our commitment to corporate responsibility and founded on our values of compassion, care for others, and a community spirit.06OUR WORLD24HSA Group Corporate Prole
WHEAT FLOUR MILLINGDAIRY PRODUCTSCANNED FOODSPASTA, POTATO CRISPS & SNACKS DRINKS & FRUIT JUICESWATER BOTTLING INSURANCE SOAP & DETERGENTSPRINTING & PACKAGINGREAL ESTATE INVESTMENTS & DEVELOPMENT CEMENTVEGETABLE OILS, GHEE AND DERIVATIVESBISCUITS & CONFECTIONERYLUBRICANT OILSHOUSEHOLD & HEALTHCARE SUGAR REFININGAREA OF OPERATIONSFOOD BUSINESSESNON-FOOD BUSINESSES25 HSA Group Corporate Prole
MANUFACTURING EDIBLE OILSHSA Group is a global player in the edible oil industry. The Group operates edible oil manufacturing and rening facilities in Malaysia, Indonesia, the Middle East, and Africa. These plants undertake processing and rening as well as producing consumer products with market leading brands. In fact, the edible oil reneries of PIL Group in Malaysia and Indonesia are one of the largest in the Asia region, with a rening capacity of over 2.5 million metric tonnes per year, puing us at the forefront of the industry.Our operations in Southeast Asia, led by PIL Group, enjoy consistent growth focusing on the manufacturing, rening, and marketing of consumer products. All PIL Group rening facilities are RSPO certied. All these reneries own and operate their own tank terminals, located strategically at various YEMENOperating CountriesMALAYSIA INDONESIAEGYPT KENYAGHANAANGOLAmajor ports that provide the necessary logistical support to export their products globally. Using the latest technology, these companies in Malaysia and Indonesia are highly ecient, customer-focused, and are an important part of the wider Group’s downstream activities. 07BUSINESS SECTORS26HSA Group Corporate Prole
MANUFACTURING EDIBLE OILSOperating CompaniesManaged in line with the principles and values of the HSA Group founders, these key sustainable operations are leading the way in the region. As a leading global player, PIL Group plays an important role in supporting sustainable practices in the palm oil industry. PIL Group has adopted the NDPE principle in its own business operations and achieved a traceable, transparent and responsible supply chain. Over the last few years, PIL Group has not only adopted and practised the sustainability principles but also reported the progress in a consistent and transparent manner. It has engaged with all stakeholders as well as various world organisations to keep them updated about the progress being made on the sustainability journey. PIL Group is a proud member of the RSPO (Roundtable on Sustainable Palm Oil) and remains commied to its principles and guidelines.As a responsible citizen, PIL Group believes in sustainable business practices that safeguard the environment, strengthens emerging economies, and contributes to improving the world’s food security.27 HSA Group Corporate Prole
MANUFACTURING CONFECTIONERY AND SNACKS1970 marked our landmark into manufacturing. HSA Group set up Yemen’s rst privately owned industrial company, YCIC, which started with the production of biscuits and confectionery. Today, the Group has transformed those humble beginnings into a global manufacturing business with plants producing confectionery and snacks in Yemen and the Kingdom of Saudi Arabia, with many of our biscuits SAUDI ARABIAYEMENOperating Countries07BUSINESS SECTORS28HSA Group Corporate Prole
MANUFACTURING CONFECTIONERY AND SNACKSand snack foods already household favourites. Abu Walad Sandwich Biscuits have been bringing families together since 1973. Available across the Middle East and North Africa.Founded in 1987, the National Biscuits and Confectionery Company was established in Jeddah, Saudi Arabia as a joint venture between HSA Group and local partners. The company commenced production with one production line which soon developed and increased to 15 production lines. Our food plant in Saudi Arabia is considered one of the largest integrated food industries in the Middle East, with sophisticated modern facilities. Every day our teams bake and produce some of the most loved brands such as Abu Walad Sandwich Biscuits, Teashop, Memories and Al-Batal, to name but a few.Operating Companies29 HSA Group Corporate Prole
For more than 5 decades, we have transformed crops into products that serve the vital needs of our communities. Today, we operate one of the Middle East’s largest private sector mills and silos, with an approximately production capacity of 2.5 million metric tonnes. The Yemen Company for Flour Mills & Silos is located in the cities of Aden and Hodeidah. HSA sources 3 million tonnes of wheat from countries throughout the world to the requirements needed to produce high quality functional ours. But far more important than HSA Group’s Operating CompaniesYEMENOperating CountriesFLOUR & SUGAR MILLING AND REFINING07BUSINESS SECTORS30HSA Group Corporate Prole
Our brand, Al-Sanabel our is one of Yemen’s biggest brands and a mainstay of national food security. Production capacity is our unmatched capacity to serve the needs of communities in emerging and food-insecure markets. In 2008, HSA launched the development of the rst sugar renery in Yemen. The Yemen Company for Sugar Rening is a development project that contributes signicantly to improving the national economy and lays the foundations for developing Yemen’s industrial sector. With an annual production capacity ONE OF THE PRIVATE SECTOR’S LARGEST MILLSIN THE MIDDLE EASTMILLING ANNUAL CAPACITY2.5 MILLION METRIC TONNESHSA SOURCES FROM AROUND THE GLOBE3 MILLION TONNES OF WHEATFLOUR & SUGAR MILLING AND REFININGof 600,000 metric tons and a leading market share, Al-Saeed Sugar is the leading sugar brand in Yemen. Sold in bags of 0.5 to 50 kgs to cater to a wide range of needs, Al-Saeed’s purity makes it the best sugar for any cooking purpose, from use in drinks to preparing desserts.31 HSA Group Corporate Prole
MANUFACTURING FOOD & DAIRYHSA Group has a strong presence in the food and dairy sector and is active in many Fast-Moving Consumer Goods (FMCG) categories including dairy products, canned packaged food, fruit juices, and other beverages. Dairy products is a standout category for HSA, comprising its evaporated milk, powdered milk, UHT milk, condensed milk, cream and yoghurt products. The Group operates specialist local production facilities and an extensive distribution system that serves retail outlets directly, helping us to meet demand swily and guaranteeing freshness. Operating Companies 07BUSINESS SECTORS32HSA Group Corporate Prole
MANUFACTURING FOOD & DAIRYSAUDI ARABIAYEMENOperating CountriesHSA Group’s food and dairy operations span several strategic markets, where it has achieved substantial market penetration. In Saudi Arabia, evaporated milk brand Luna has become a regional power brand and has market leadership amongst its peers. Likewise in West Africa, Luna is a successful and widely available brand, having built on initial success by establishing local production facilities in 2014. In Yemen, the National Dairy and Food Company (Nadfood) was established in 1983, specialising in the production of canned foods, juices and dairy products. Nadfood quickly made a name for itself as a manufacturer of quality products, using the latest production techniques. Over the years, Nadfood’s constant pursuit of quality in all levels of production has earned the trust of consumers not only in Yemen, but also in several Arab, Asian, and African countries, to which it has been exported over many years.MALAYSIAINDONESIA33 HSA Group Corporate Prole
MANUFACTURINGSOAP & DETERGENTSHSA Group manufactures and distributes a wide range of household and personal care products. Soap and detergents are important products for any household and HSA is proud to operate a business that brings our well-respected and reliable brands to homes across the world.In the Middle East and Africa regions, our toilet soap, laundry bar and detergent brands Saba, Operating Countries07BUSINESS SECTORSKENYA34HSA Group Corporate Prole
MANUFACTURINGSOAP & DETERGENTSYEMEN MALAYSIA INDONESIA AFRICAJuliet, Silk, and Crystal - enjoy signicant market share, providing households and businesses with numerous cleaning solutions. HSA continues to invest constantly in product development to ensure that customers benet from the latest formulations and manufacturing technologies available.Operating Countries35 HSA Group Corporate Prole
MANUFACTURINGPRINTING AND PACKAGINGHSA Group has signicant printing and packaging operations, including the manufacturing of corrugated cartons, board printing, tinplate printing, and exible material manufacturing and printing. Located in Yemen, Saudi Arabia, Egypt and the United Kingdom, HSA’s printing and packaging businesses have a diverse geographical footprint and have shown considerable year-on-year growth since the rst company was established in the early 1990s.In the UK, Cepac is the leading independent producer of corrugated packaging in the country, operating across four focused manufacturing sites in Darlington, Doncaster, Rawclie, and Rotherham. Cepac values innovation and sustainability highly, replacing single-use plastics with more environmentally friendly alternatives and oering state-of-the-art solutions to customers such as curved corrugated packaging. Similarly, in Egypt, Cepack Group is a major corrugated packaging manufacturer. The Group operates three plants in 10th of Ramadan City and New Borg El-Arab City, supplying the Egyptian market with corrugated solutions manufactured for multinational companies.In Yemen, HSA Group has founded two companies in the printing and packaging sector: the National Carton Industries Company Ltd. (NCIC) in 1974 and the Yemen Company for Packaging Material Industry (YCPMI) in 1992. NCIC specialises in corrugated carton manufacturing for 07BUSINESS SECTORS36HSA Group Corporate Prole
MANUFACTURINGPRINTING AND PACKAGINGOperating Companies ®SAUDI ARABIA EGYPTUNITED KINGDOM YEMENOperating Countriesthe MENA region, with an annual capacity of approximately 400,000 mt. Founded in 1990, UCIC has grown signicantly, expanding from a single packaging plant to the ve it operates currently. The company supplies several household leaders with packaging solutions, including Unilever, P&G, PepsiCo and Coca-Cola.the industrial, agricultural, and shery sectors, while YCPMI specialises in tinplate and exible printing and aims to improve integration across the dierent local industries by supplying packaging materials for most of the national industries in Yemen, removing the need to import them from abroad. HSA is commied to constant improvement and employs highly experienced sta in both companies, which have received international certication in quality management systems, environment, health and safety. In Saudi Arabia, HSA has investments in two major packaging companies: United Carton Industries Company (UCIC) and Al Tawq Company for Plastic and Woven Sacks Industries. UCIC is the largest corrugated packaging manufacturer in The Al Tawq Company for Plastic and Woven Sacks Industries, a joint venture between HSA Group and local Saudi partners, operates one of the largest factories of its kind in western Saudi Arabia, with an annual production capacity of 180 million bags. The main activity is the manufacture of woven polypropylene bags. HSA Group’s packaging exports reach international markets such as the USA, Canada, and African countries like Egypt, Ethiopia, Uganda, Eritrea, and Kenya, in addition to Yemen and GCC.37 HSA Group Corporate Prole
HSA Group has invested in high-growth industries, as it continues to reinforce the Group’s diversied and balanced portfolio. With Yemen’s growing demand for national infrastructure development, HSA established the National Company for Cement (NCC) in Yemen in 2006 with a production capacity of 1.6 million tonnes per year. NCC manufactures Al-Wataneya brand which is Yemen’s leading cement brand. Available in a wide variety of cement types to cater for all market needs, Al Watanyea is manufactured in an eco-friendly facility that adheres to internationally-recognised standards of quality and safety.EGYPTYEMENOperating CountriesOperating CompaniesNational Cement Company is an ISO-certied organization:(investment interest)07BUSINESS SECTORSMANUFACTURINGCEMENT PRODUCTION38HSA Group Corporate Prole
Through its established business operations NCC has demonstrated its commitment to the provision of sustainable building materials. NCC is commied to working with stakeholders to enhance its operations to meeting international best practice. In 2008 NCC has been awarded ISO 9001 as the rst cement manufacturer in Yemen. In 2022, NCC was awarded ISO 14001 the environmental management system standards. This accreditation is a testament to that NCC implements eective environmental management system. As part of HSA Group’s growth strategies, it has invested in other regional cement company in Egypt. MANUFACTURINGCEMENT PRODUCTION39 HSA Group Corporate Prole
TRADING ON A PIONEERING APPROACHHSA Group began its trading activities in 1938. Our pioneering approach to international trading and global logistics across a diverse product portfolio has delivered considerable value for the Group during its 85-year history.As a knowledgeable and well-established organisation in developing markets, HSA is oen selected as the partner-of-choice to multinational companies. Drawing on its deep understanding of the markets and sectors in which it operates, HSA uses the power of partnership to create a leading proposition for its strategic partners, which include household names such as Unilever, Hyundai, Pzer, Novartis, as well as other leading companies in Yemen, the MENA region and beyond. Operating CountriesSAUDI ARABIAEGYPTUNITED KINGDOM YEMENUNITED ARAB EMIRATES07BUSINESS SECTORS40HSA Group Corporate Prole
TRADING ON A PIONEERING APPROACH Operating CompaniesNuStar Global DMCCTRADING41 HSA Group Corporate Prole
07BUSINESS SECTORS42HSA Group Corporate Prole
The Group’s services activity launched in 1962 by seing up the Middle East Shipping Company in Yemen. HSA Group also expanded into the insurance business, establishing the United Insurance Company in 1981. In 1982 the Group founded NATCO with a focus on domestic trade activities in Yemen. NATCO is divided into self-dependent business units which manage its extensive trading operations according to sectors: Automotive, Consumables, Electronics, Pharma and Technology. The company represents several world-leading brands in Yemen such as Hyundai, Porsche, Ford, AstraZeneca, GlaxoSmithKline, Roche, Pzer, Anchor, HP, Cisco, and other leading companies. Diversied Portfolio Of Services43 HSA Group Corporate Prole
As a trusted multinational, multi-billion dollar corporation, the HSA Group is globally recognised for a well-balanced investment portfolio, ecient manufacturing systems and a range of market leading products that enrich the lives of our customers. STRATEGIC INVESTMENTSOur ambition for HSA Group is to ensure that we lead in the future, as we have in the past. We are now working to expand our horizons and take advantage of new opportunities in other sectors and new markets. Our existing institutional knowledge and expertise in multiple markets and operations provide us with a clear opportunity to strengthen our portfolio.Over the years, HSA Group established its real estate portfolio by investing in large asset acquisitions to investments in real estate entities. Today, our real estate portfolio covers investments in Continental Europe, North America, Middle East, Africa, and South-East Asia.To complement existing operations and growth plans HSA Group has established vehicles focused on investing in strategic and impactful sectors such as technology, renewable energy, petrochemicals, logistics, and infrastructure. This includes identifying compelling M&A opportunities to grow our portfolio and reach. Today our real estate portfolio covers investments in Continental Europe, North America, Middle East, Africa, and South-East Asia.07BUSINESS SECTORS44HSA Group Corporate Prole
STRATEGIC INVESTMENTS45 HSA Group Corporate Prole
PUSHING THE EDGE OF POSSIBILITY08The story of HSA Group began with a bold vision, followed by decades of hard work.Above all, HSA Group recognises that change remains the only constant in today’s business world.We rmly believe that a commitment to continuous improvement is integral to success.It is woven into the fabric of our organisation to constantly challenge ourselves and beer the world around us as we continue to serve communities across the Middle East and beyond. Throughout our 85-year history, we have supported communities in both troubled and prosperous times alike.A local hero and a global changemaker, we are pushing for progress by puing people rst. Because – rather than in spite – of the major challenges that we have faced in recent years, our leadership has great ambition for the future of the company.Local heroglobal changemakerTo safeguard our legacy and honour the courage of our employees, partners and our communities, we have embarked on an unprecedented programme of transformation and investment – our Transformation Journey.By investing in our people and future-proong our organisation today, we honour our nation’s courage, resilience and potential in everything we do. As we look ahead, we are investing today for the benet of future generations.Transformation journey46HSA Group Corporate Prole
Best-in-class talent Resilient business infrastructureInnovative product development Cuing edge manufacturing capabilitiesRigorous compliance framework Exemplary corporate citizen47 HSA Group Corporate Prole
GOVERNANCE, ETHICS AND COMPLIANCE 09We believe in the importance of adopting the highest levels of corporate governance and business standards.HSA Group sets the strategic direction and high standards of business practices for its 85-years operating companies.Our corporate governance structures and protocols are therefore kept under constant review in order to maintain alignment with international best practice and the changing regulatory requirements across all markets in which we operate.HSA Group has an absolute commitment to integrity and honesty in how we work with our employees, our partners, and our customers.We have taken a proactive approach to establish uniform globally-integrated internal practices and protocols across every country we operate in, oen exceeding regulatory requirements.We have established a culture that engages all our employees regarding ethical practice, compliance, and governance, which guides all that we do as we innovate and continue to grow.In so doing, HSA Group has become an industry benchmark for compliance and responsible corporate citizenship in the Middle East.Our corporate governanceEthics and compliance48HSA Group Corporate Prole
Throughout our 85-year history, HSA Group has placed long-term strategies at the core of our decision making, with values and corporate purpose at the heart of everything we do.We have sought to make a positive impact in all of the markets in which we operate, investing signicantly in the sustainability, safety, and social impact of our products, services, and operational processes.We are commied to acting sustainably across all our operations, in the pursuit of meeting the needs of future generations. Sustainability, in all its forms, is integral to our values and our long-term vision, in accordance with our founding philosophy of doing well by doing good.In our commercial operations and extensive philanthropic activities, HSA Group serves as a champion for our customers and we are proud of our reputation as a model corporate citizen in the Middle East and beyond.Our impact49 HSA Group Corporate Prole
COMMITMENT TO OUR PEOPLE 10Today, more than 35,000 people play a role in maintaining our position as one of the largest multinational businesses based in the Middle East.Together, as a team, we serve millions by puing people and communities at the heart of our operations – something that has been a key part of our group philosophy from the outset.Puing people rstFAMILY-OWNED,FAMILY VALUES, FAMILY CULTURE50HSA Group Corporate Prole
Our strong values and rich heritage ensure that every member of our team is given the knowledge, support, and freedom to realise their full potential.HSA Group oers ambitious individuals the opportunity to advance their careers in a dynamic, supportive, and inspirational environment. Life at HSA Group is more than a job; it is a chance to contribute to the good of the Middle East’s many diverse communities.Every contribution maersAs a family-owned business, we acknowledge the importance of nurturing talent and helping people to succeed.That’s why we provide world-class career opportunities that equip our people with the skills they need to thrive, no maer where their career path leads.This is demonstrated by the 35,000+ talented colleagues who currently place their trust in our diverse, successful, and rewarding family-owned business.World-class opportunitiesFAMILY-OWNED,FAMILY VALUES, FAMILY CULTURE51 HSA Group Corporate Prole
COMPASSIONCARE FOR OTHERSCOMMUNITY SPIRIT52HSA Group Corporate Prole
COMPASSIONCARE FOR OTHERSCOMMUNITY SPIRIT53 HSA Group Corporate Prole
LOCAL HERO, GLOBAL CHANGEMAKER 11Improving daily livesAt HSA, we are commied to our people, our partners, and the places that dene us, in both troubled and prosperous times alike.So, when we are called upon, we don’t hesitate to act.Guided by the UN’s Sustainable Development Goals, we invest in projects which will have an immediate impact on the ground and improve the lives of our local communities for generations to come.HSA Group is dedicated to supporting the communities we serveOur community initiatives are supported by:33Infrastructure We have made signicant investments in Yemen’s national infrastructure in recent years, constructing roads, bridges, railways, and hospitals, supporting livelihoods of many small- and medium-sized businesses. Over the recent years, we have invested in Yemen’s wastewater infrastructure to oset the damage done to Yemen’s sanitation facilities and increase access to clean water. Our eorts to build and repair roads, bridges and railways across the country, have enhanced the connectivity between urban and isolated rural communities.NutritionBy deploying our R&D capabilities, HSA Yemen has enhanced the nutritional qualities and shelf life of many of its food products, ensuring that Yemeni communities continue to have access to quality foodstus tailored specically for them in a period of need.We have also built a long-term partnership with the World Food Programme to help supply and distribute essential food parcels to Yemeni communities. Workforce of tomorrowWe believe that Yemen is a country of endless potential. We hope to play a role in supporting the ambition of the next generation of Yemenis, building schools across the country and providing scholarships to many talented young people. Wherever we operate, we aspire to provide our workforce with best practice guidance and training, investing in our people and seing industry standards across the wider Yemeni economy. 54HSA Group Corporate Prole
33Infrastructure We have made signicant investments in Yemen’s national infrastructure in recent years, constructing roads, bridges, railways, and hospitals, supporting livelihoods of many small- and medium-sized businesses. Over the recent years, we have invested in Yemen’s wastewater infrastructure to oset the damage done to Yemen’s sanitation facilities and increase access to clean water. Our eorts to build and repair roads, bridges and railways across the country, have enhanced the connectivity between urban and isolated rural communities.NutritionBy deploying our R&D capabilities, HSA Yemen has enhanced the nutritional qualities and shelf life of many of its food products, ensuring that Yemeni communities continue to have access to quality foodstus tailored specically for them in a period of need.We have also built a long-term partnership with the World Food Programme to help supply and distribute essential food parcels to Yemeni communities. Workforce of tomorrowWe believe that Yemen is a country of endless potential. We hope to play a role in supporting the ambition of the next generation of Yemenis, building schools across the country and providing scholarships to many talented young people. Wherever we operate, we aspire to provide our workforce with best practice guidance and training, investing in our people and seing industry standards across the wider Yemeni economy. 55 HSA Group Corporate Prole
SUPPORTING FOOD SECURITY IN YEMEN 1Throughout our 85-year history, HSA Group has placed long-term strategies at the core of our decision making, with values and corporate purpose at the heart of everything we do.Partnering with the World Food ProgrammeFortifying food to increase nutritional contentProviding emergency food basketsWe have partnered with the WFP for several years, milling approximately 340,000 metric tons of wheat every year for distribution as our.Over the past two years, we have partnered with WFP on a far-reaching school feeding programme, which serves to both alleviate the pressure on families and ensure that children are provided with the nutrients they need to learn and perform beer.In line with WFP guidelines, we fortify several of our products including milk, cooking oil, ghee and our, to support nutrition across Yemen. We distribute thousands of emergency food baskets to those in need in communities across Yemen. In the past 8 years, we have distributed over 1,000,000 such baskets. 340K 1MMetric tons of wheat every year Emergency food baskets in 8 yearsMilling approximatelyOverDOING WELL BY DOING GOOD1256HSA Group Corporate Prole
When COVID-19 was spreading across the globe, HSA took immediate action and convened a coalition of public and privatepartners, including UN agencies, Unilever, Tetra Pak and local Yemeni organisations, to support Yemen’s response to the pandemic. The Initiative facilitated the procurement and delivery of over 43 tons of PPE and testing equipment to support Yemen’s fragile health system and has received accolades from Oxford University and the UN Department of Economic and Social Aairs.REINFORCING A FRAGILE HEALTHCARE SYSTEM2Implementing clean water projectsInvesting in Yemen’s health systemInternational initiative on COVID-19 in YemenWe HSA Group has have provided over 10 million USD in the past 7 years to support medical facilities in Yemen, which has funded the purchase of medicine, medical equipment and supported operating costs.This programme has beneted an estimated 3 million patients.HSA has funded over 800 projects that have helped communities to access clean water through rehabilitating or reconstructing boreholes, wells and providing water equipment. During the conict, HSA also launched a water trucking project which has delivered more than 1.5 billion litres of water in 5 years of operation. Virus collection kitsCOVID-19 nucleic acid test kitsHSA provided in the past 7 years to support medical facilities in Yemen Liters of clean water HSA has provided in the past 5 years to vulnerable communitiesPieces of PPE28,00034,00010M USD1.8 B1MILLION57 HSA Group Corporate Prole
PROVIDING EDUCATIONAL OPPORTUNITIES TO UNLOCK YEMEN’S POTENTIALSUPPORTING YEMEN’S ECONOMY34Providing scholarship grantsThe FSO SAFER oil tankerRepairing key trans-port infrastructureEstablishing economic empowerment initiativesProviding stable employmentEngaging with the international communityBuilding and rehabilitating schoolsThe seven-year conict in Yemen has le many roads and bridges across the country damaged, isolating many communities and creating logistical challenges for essential deliveries. HSA Group has repaired 144 roads and bridges, re-connected villages and facilitated the free ow of goods and people once again.HSA Group has implemented projects to assist households with income generation and empower them to become self-reliant. Over 30,000 households started their own projects through a loaning program complemented with HSA-established educational centres in urban and rural areas for vocational training, guidance and advisory services.As a leader of the private sector, HSA recognises its responsibility to act as an advocate for doing business in Yemen within the international community, raising awareness of the challenges of operating in Yemen such as the ongoing currency crisis, lack of access to foreign exchange, and Yemen’s nancial isolation.When many other companies le the market and Yemen’s business environment grew increasingly unstable, HSA Group retained its employees and took steps to support them and their families through this challenging period in Yemen’s history.Prioritising areas where access to education is severely limited, HSA Group has built or rehabilitated nearly 1,000 schools, giving thousands of children the chance to grow in an environment that is designed for learning.In the past 8 years, HSA has funded over 5,000 full scholarship grants to Yemeni students, covering the cost of tuition, accommodation, living expenses and travel for male and female students. 5K1K 30KLocal and international sponsored scholarshipsSchools HSA has built or rehabilitatedhouseholds started their own projects144Roads and bridges HSA Group has repaired58HSA Group Corporate Prole
HSA Group becomes the rst private sector organisation to donate to the UN’s appeal.HSA Group pledges US$1.2 million to support the United Nations’ (UN) eorts to avert a major humanitarian, economic, and ecological disaster in the Red Sea. The donation is the rst commied by a private sector organisation.The FSO SAFER oil tanker is one of the world’s largest shipping vessels. Carrying over one million barrels of crude oil, FSO SAFER has been moored o Yemen’s Red Sea coast for over 30 years. The vessel has recently deteriorated beyond repair and could disintegrate or explode at any time, with its oil cargo spilling into the Red Sea.1.2M USD 250K USD HSA Group has pledged to support UN’s FSO SAFER appeal. HSA has donated to support emergency relief eorts for the Turkey and Syrian earthquakes.59 HSA Group Corporate Prole
The Hayel Saeed Anam Foundation was established to oversee the Saeed Anam family’s extensive philanthropic eorts and is focused on providing humanitarian assistance to Yemeni families and communities in need. The Foundation has been commied to aaining a sustainable, self-reliant Yemeni society free from poverty and disease, for nearly 50 years.Through a comprehensive humanitarian assistance programme, the Foundation has helped over three million Yemeni families overcome the social and economic consequences of conict and famine and continues to support the most vulnerable in our communities, alongside our key partners.Hayel Saeed Anam FoundationCase study12DOING WELL BY DOING GOOD60HSA Group Corporate Prole
As the threat of a global pandemic grew in 2020, HSA Group made the bold decision to unite many of its long-term partners in the public and private sectors to support Yemen’s response to COVID-19. Launched in April 2020 as the International Initiative on COVID-19 in Yemen, this unique partnership of businesses and UN agencies continues to support communities and health workers by providing assistance - including bringing critical medical supplies into the country - in collaboration with international and Yemeni authorities. International Initiative on COVID in YemenCase studyCase study61 HSA Group Corporate Prole
HSA GROUPHUMANITARIAN DEVELOPMENT PROGRAMThe Humanitarian Development Program (HDP) is a non-prot, independent non-governmental organization (NGO) in Yemen, established in 2019. It operates under the esteemed Hayel Saeed Anam Charity Foundation (HSACF), one of Yemen’s largest and most respected charitable organizations.HDP’s primary mission is to enhance the quality of life for the Yemeni people. It achieves this by implementing well-planned and compre-hensive projects in water, education, livelihood, health interventions, and related activities that strengthen undeserved communities throughout Yemen. HDP is also known for its rapid response to emergencies.Community-Centric ApproachAt the heart of HDP’s unique approach is a deep belief in the power of communities and the strength of its partners and donors to create a positive impact in the live s of Yemeni citizens. HDP actively collab-orates with local communities, meticulously identifying their needs and priorities, and then customizing projects that are uniquely designed to meet these specic requirements.Empowering Yemen’s FutureThe core of HDP’s programs and interventions revolves around these key areas:12DOING WELL BY DOING GOODSuccess Partners:62HSA Group Corporate Prole
HSA GROUPHUMANITARIAN DEVELOPMENT PROGRAMWater, Sanitation, and Hygiene (WASH)HDP is c ommied to providing vulnerable communities with access to safe water and sanitation facilities across Yemen. This includes constructing and repairing water wells, water tanks, and latrines, along with imparting essential hygiene education and training.EducationWe support access to quality education for children and youth in Yemen through various means, such as constructing and rehabil-itating schools, provisioning educational materials, and oering teacher training to upli the educational landscape.Livelihoods and Food SecurityHDP’s eorts in this area help vulnerable communities in Yemen to sustain themselves and generate income. We achieve this by providing vocational training, agricultural support, and essential cash assistance.HealthWe facilitate access to crucial health services for Yemen’s vulner-able communities. Our initiatives encompass supporting hospitals and clinics, delivering essential medical supplies, and conducting impactful health awareness campaigns.ProtectionHDP is commied to safeguarding the rights of vulnerable individuals in Yemen, including children, women, and the elderly. Our endeavours include oering legal aid and psychosocial support, and advocating for the rights and dignity of vulnerable people.63 HSA Group Corporate Prole
As a global organisation, we choose to champion causes that resonate with millions of people around the world and have learned how discipline and a heartfelt commitment to supporting communities can eect change. As a family business, we strongly believe that working in partnership will deliver a greater impact than working alone. That is why we leverage our powerful network to share knowledge, skills, and resources, to work together with our strategic partners to tackle global challenges.In line with the UN Sustainable Development Goals (SDGs) and a vision shared by many business leaders, we push the edge of possibility to nd new ways of meeting the needs of generations to come and ensuring a prosperous, sustainable future for all.Partnership-led approachCase study12DOING WELL BY DOING GOOD64HSA Group Corporate Prole
Contact UsUnited KingdomPrince Albert House, 2 Kingsmill Terrace, London NW8 6BNUnited KingdomT. +4420 7722 7733 HSA Group Headquarters Vision Tower, Business Bay, Level 37P.O. Box 8662, Dubai United Arab EmiratesT. +971 4427 7292 KenyaLiberty Plaza, Mombasa Road, 6th FloorP.O. Box 1087-00521Nairobi, KenyaT. +254 720 072 873 +254 731 025 566Kingdom of Saudi ArabiaFrimex Plaza, Ibrahim Al Juali Street, P.O. Box 1099, Jeddah 21431, Saudi ArabiaT. +966 12 661 6607MalaysiaMenara Dato Onn, Putra World Trade Centre, Level 3145 Jalan Tun Ismail, 50480 Kuala Lumpur, MalaysiaT. +603 4027 1000 HSA Group, Yemen RegionL27 U-Bora Tower, Business BayP.O.Box 115198, Dubai United Arab EmiratesD. +971 4246 8402EgyptCity Gate Building, 5th Floor. Southern 90 Street,Plot 65, New Cairo, EgyptT. +20 106 3311 20965 HSA Group Corporate Prole
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