Return to flip book view

HomeActions launches New Service: Lead Scoring 360

Page 1

Real Estate Is A Numbers GameSo Let’s Get Some Big Numbers!AI predictive power tools to connect with✓ The right contact at ✓ The right time for ✓ The right reasons TM

Page 2

Don’t Know Much About HomeActions?HomeActionsis a robust email and social communications platform that helps agents GET and STAY top-of mind with their sphere.Every two weeks we deliver content, widgets and predictive metrics that help agents focus on what is most important.TM

Page 3

There is a Database for Just About AnythingAgents can already get lists on probate actions, divorces, who had a new baby, as well as other publicly available data.But these data points are not comprehensive…Not Deep Enough!...But where else can we find predictive intel on email address usage?TM

Page 4

Using just your prospects’ email addresses, we apply proprietary algorithms and artificial intelligence to analyze a wide range of data.TM

Page 5

The Service Engages More than 1,000 Databases and Websites!It’s called the “D” list: several indicators of “warming up” – all from email address usage.Who is getting DIVORCED?Who is Now Shopping on Diapers.com?Who is buying pre-natal vitamins?Who has a Dumpster in their driveway?A recent Diploma in the family?Bought a Diamond Recently?Got a new job and Daily routine change?Had a Family Death?We Think You Get it!TM

Page 6

What We Analyze:✓Government data✓Spending data✓Online activity✓Social media engagement that indicates major life events.Together, these data-points help predict the likelihood that someone will be transacting.TM

Page 7

Because It’s Part of HomeActions!There is no other system in the industry that can do all of this…✓ We already have the agent’s database!✓ All scoring and daily updates will be visible in the agent’s HOMEACTIONS Dashboard.✓ It’s a 18-97 range of scoring.✓ Agents will get alerts when a contact exceeds a certain score.TM

Page 8

Scoring Is Done Every Day! Not EngagedCurrently not engaged in defined activities leading up to a transaction. As the score gets closer to 40 some datapoints start being collected.Getting WarmEmail Address usage spotted on some predictive databases that indicate the consumer is gathering data, searching - but may not be ready to “POP”Reach Out NOW!Activity proves likelihood of consumer ready to engage in the next 3-6 months.TM

Page 9

HomeActions is uniquely situated to add this service. No matter what score the consumers are at, they are getting NURTURED every two weeks inside of HomeActions.A Real Conversation Starter-Example: Score of 96“Hi, Jim. I see you got my HomeActions newsletter. Need any help interpreting all that data? If you are searching, I always have some listings that most of my clients miss. Let’s Chat!”The Agent KNOWS Jim is a 96!And, the Ai. tells us something is going on in Jim’s life.TM

Page 10

The HomeActions Dashboard:TM

Page 11

TM

Page 12

Agents Will Not See The Underlying Data, Just the Scores.We can tailor content from our “On Target” single email launch service based on scoresAgents will know what to send, to whom and when to sendAnd Remember: this is all exclusive to the first agent enrolling email addressesWe’re using blind data and protecting against the abuse of personal information.PredictiveMetrics & ToolsTM

Page 13

Put Your Broker Hat On And Imagine…Being the first in your area to exclusively roll out HomeActions with Lead Scoring, making sure no competitors can get their hands on this powerful data. (limited time)THANKS FOR VIEWINGWe welcome your comments!Please feel free to comment.TM

Page 14

Data is only good if you can learn from it! Exclusively Available to HomeActions Subscribers with Lead Scoring 360 Upgrade240.408.4002 SALES@HomeActions.netTM