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MARKETING PLAN 2020 THE SBG EXPERIENCE 1 Executive Summary Generate a marketing strategy to develop a new hospitality concept with new packages to attract new Millennials guests that are looking for an authentic experience increasing our brand awareness sales and loyalty having an outcome of excelling in the market as the largest boutique hotel group staying on top of our competitors 2 Situation Analysis South Beach Group is currently the largest Independent hotel group in Miami Beach with 82 buildings and 16 hotels with over 1 500 rooms and growing The properties range from a free spirited hostel to 4 star luxury each property has a unique personality and style that draws thousands of domestic and international travelers of all budgets annually 2 1 Market Position South Beach Group Hotels offers some values and benefits to our guests over and above the standard of our facilities and affordable rates We seek to provide our guests with an unforgettable experience energizing atmospheres different dining options activities tours and recreated environments where they can enjoy different cultures An experience that they cannot find at our larger more impersonal competitors Our guests need to know that they can develop a relationship with our hotels that will ensure efficiency value for their money exclusiveness and reliability in supplying them with everything they need when they need it 2 2 The Market South Beach Group Hotels comprises 1 500 rooms and specializes in servicing thousands of domestic and International guests of all budgets year after year Our clients are groups couples and families between the ages of 24 and 39 from both international and domestic markets looking for accommodations in Miami Beach The number of properties restaurants and strategic locations of our properties are the key to our success due to certain factors such as distance to the beach tourist points shops museums and more Key to our business success will be the number of packages sold per month as well as the degree of loyalty and recurrent customers that we receive from big conference rooms events and number of reservations on an annual basis 1

MARKETING PLAN 2020 THE SBG EXPERIENCE 2 3 Market Demographics Market Geographic Miami Beach is the coastal resort city of Miami Dade County Florida with a population of 92 307 Market Demographics The overall median age is 42 1 years 41 2 years for males and 43 4 years for females For every 100 females there are 112 2 males Households in the city with an average size of 2 05 people per household The median income for households in Miami Beach Florida is 50 193 while the mean household income is 97 370 with at least one parent guardian being a bachelor degree White 76 43 Other race 15 57 Black or African American 3 90 Two or more races 2 19 Asian 1 54 Native American 0 26 Native Hawaiian or Pacific Islander 0 10 World Population Review 2020 Market Behaviors The domestic market continued to grow at a healthy rate last year with all top 25 markets experiencing at least 1 4 growth in visitation and total year over year increase across all U S regions Staying consistent from the previous year Atlanta showed the strongest growth with a 4 5 increase in visitors to Miami Dade County Latin America has seen its fair share of political and economic turbulence this year Notably visitation from Argentina grew by 14 This trend may be expected to continue next year Colombia is another shining star up 11 Europe remained stable over the last year with Germany and England still making up the majority of visitors from the market However like the Americas smaller markets are showing distinct signs of growth with the potential to become more significant Greater Miami Convention Visitors Bureau 2017 2 4 Market Trends Market trends can be categorized as follows Millennials expected to be 50 of USA travelers tech explosion International leisure travel is on the rise health and wellbeing need for seamless of technology sustainability eco friendly personalized services social media destinations promotions real time damage control and unique perks Social Tables 2

MARKETING PLAN 2020 THE SBG EXPERIENCE 2 5 The Company South Beach Group hotels have everything one needs to enjoy Miami Beach the hottest destination famed for its picture perfect beach views historical Art Deco district numerous restaurants with cuisine from all around the world beautiful people and famous nightlife Our prime locations are just steps from the ocean and close to local attractions an excellent choice for both long term stay and weekend getaways South Beach Group currently owns and operates The Catalina Hotel Beach Club Hotel Chelsea Chesterfield Hotel Suites Metropole Suites South Beach Hotel Shelley Riviera Suites South Beach The Whitelaw Hotel Posh Hostel South Beach Tradewinds Apartment Hotel Lincoln Arms Suites Hotel Croydon Beachside All Suites Hotel Oceanside Hotel and Suites Waterside Hotel and Suites Seaside All Suites Hotel and Hollywood Beach Suites Hotel Mission Statement Our mission is to show Miami to our guests in exceptional style at the right price We want to provide them unforgettable experiences each time they stay with us Each of our boutique hotels will envelope each of our guests with their own unique spaces and activities for them to discover We offer something to everyone and we encourage them to explore 2 6 Products Offering We will be offering five destinations in just one city the activities will be taking place at eight of our properties but are available to any guest staying at any of our hotels with the purchase of our SBG experience package South Beach Group Hotels offers a fun vacation experience with all they need at their fingertips Energizing atmospheres for rest and play featuring our just right hotels Recreating atmospheres where our guests not only can feel the Miami vibes but where they will also enjoy different cultures around the world that will make them understand the multicultural melting pot city Miami Beach Our package consists of more than twenty privileges to our guests Access to sixteen different properties Transportation Six restaurants Nine bars 3

MARKETING PLAN 2020 THE SBG EXPERIENCE Ten pools Four rooftops sundecks Pool Cabanas Beach towels Free Wi Fi in all our hotels Our IT department will implement a log in every time a guest connects to our Wi Fi network to be able to collect data and implement a direct communication with our guests Pet friendly Two gyms Riviera and Croydon Extended nightly happy hour 6 8pm Breakfasts with unlimited coffee refills Catalina Riviera Croydon and Oceanside Free appetizer voucher per day Two snacks voucher per day Unlimited soft drinks refills Metropole Tradewinds Seaside and each property that has a bar or restaurant in house Fun classes Yoga classes at Tradewinds or Croydon hotel Painting classes at the Shelley or Oceanside hotel Mojito classes at Riviera rooftop or Posh pool Karaoke at the courtyard Whitelaw hotel Snow cones by the pool Tradewinds Wine and cheese tasting Croydon 2 hours margaritas at the rooftop pool Catalian once or twice a week Local tours and party bus South Pointe Art Deco District Lincoln Road Mall Espanola Way and Ocean Drive Walking tours guided by one of our team members Chiva party bus and partnership with local tour vendors to offer discounts to our guests Wynwood Tours guided by one of our team members Saturdays Table games Giant Jenga Tic Toc air hockey ping pong tables beach rackets volleyball balls at eight of our properties available 4

MARKETING PLAN 2020 THE SBG EXPERIENCE Welcome gift one beach bag per room SBG cooler with straw as a giveaway and required for the refills Daily Housekeeping service Five themed activities inspired by five different destinations with shows and more Cartagena Colombia Havana Cuba Cancun Mexico Buenos Aires Argentina and New Orleans USA a possible option to add two more destinations to the package using the Brightline experience West Palm Beach and Ft Lauderdale All the following activities will be done weekly of an average of a two hours period and the set up will be done the same day of the event without the need to modify the infrastructures of our properties Cartagena Nights This event will be taking place at the Metropole hotel in its outside courtyard splash pool area This property already has kind of the feeling of the original boutique hotels located in Cartagena Colombia especially in one of the most famous areas of the city La ciudad Amurallada We only need to set up our Frutera Host Music music show Parranda Vallenata and Local shots Guaro and beers Our staff will be wearing the classic Colombia hats Sombreros Volteados and will be welcoming our guests and making sure they share their experience in their media accounts until the Chiva party Bus arrive to take them around the city 5

MARKETING PLAN 2020 THE SBG EXPERIENCE Havana Nights The Riviera Hotel and its restaurant Mas Cuba Cafe will be hosting our Cuban nights Since we already have the themed restaurant and the designated area in this property we will only need to schedule a one hour Salsa Show with interaction with the public 2 hours unlimited mojitos Approx 6 mojitos per person 2 hours Cigar roller with cigar giveaways and a free appetizer voucher Cancun Nights Our non stop property The Catalina Hotel is our selected property to celebrate our Mexican Nights at one of its delicious restaurants Taco Taco The atmosphere in this area of the hotel is just exactly what we need to advertise our Cancun Nights like a native Quintana Roo bar in the well known Zona Hotelera of Cancun With a Catrina welcoming our guests three tacos and two Margaritas a tequila shot and Mariachis performance we will be executing an amazing exposure of our restaurant and property not only to the guests attending but also to the people walking around on the famous Collins Avenue Argentinian Sundays Seaside Hotel and our North properties are targeted to Argentinian and Latin American people visiting us every year The pool area at our Seaside hotel will be the place where a BBQ by the pool Sangria Cumbia music and activities to our guests can be executed to make them feel that they are at their home away from home 6

MARKETING PLAN 2020 THE SBG EXPERIENCE New Orleans Afternoons Our beautiful Croydon hotel as well as our Oceanside hotel both have quite nice outside terraces where our guests can feel like at the New Orleans French Quarter dining experience enjoying a relaxed Jazz show with cold beers under the warm sunset of the hot Miami breeze and sharing some seafood dishes from our menus with blues after the show This package can be added to any guest reservation Including OTAs that desires to explore our unique schedule of exclusive activities dining options full amenities access at any of our properties and discounts in our restaurants local tours Day pass to our SBG Experience are highly recommend at least for the first six months of the new package implementation this option will allow us to redirect this experience to our local people too as well as if any of our guests that have not purchase our experience has a desire to enjoy us in one or any specific activity a cover per person will be charge to them 2 7 Positioning South Beach Group Hotels is positioned as a boutique hotel group from hostel to 4 stars properties leisure traveler s hotels strategically located and offering a high level of activities and freebies Our focus is to offer our guests added value and differentiate ourselves in our levels of services and experiences We provide a valuable hotel experience where guests are valued respected and their business is truly appreciated 7

MARKETING PLAN 2020 THE SBG EXPERIENCE 2 8 SWOT Analysis Summary The following analysis highlights the internal strengths and weaknesses of South Beach Group Hotels and the opportunities and threats facing the company We must work to improve our areas of weakness Organizational strengths must be leveraged in order to capitalize on external opportunities as they arise and contingency plans formulated in order to deal with threats presented by the environment Please look at the Exhibit A SWOT Analysis 2 9 Competition Direct Competition The following direct competitors are offering accommodations in Miami Beach Packages Experiences Some are complementary and some others require an extra cost with a previous reservation They are also offering similar freebies to our amenities and their rates are similar or higher compared to us Kimpton Surfcomber Hotel Miami Beach Surfcomber 2020 Loews Hotel Miami Beach Loews Miami Beach 2020 Cadillac Hotel Miami Beach Cadillac Hotel Beach Club 2020 1 Hotel South Beach Miami Beach 1 Hotel South Beach 2020 The Betsy Hotel Miami Beach The Betsy South Beach 2020 Pestana Miami South Beach Pestana Hotel Group 2020 Fountainbleu Hotel Miami Beach Fountainbleau Miami Beach 2020 Shelborne Hotel Miami Beach Shelborne South Beach 2020 Beacon Hotel Miami Beach Beacon South Beach 2020 Leslie Hotel Miami Beach Leslie Ocean Drive 2020 Indirect Competition Since a few years ago there has been a significant change in the travel and hospitality industry The biggest competitive challenges in travel and hospitality will not come from other hotels or leisure companies but from our indirect competitors The following indirect competitors are the new market makers who aggregate global demand and leverage market power to capture revenue and profit from incumbent players 8

MARKETING PLAN 2020 THE SBG EXPERIENCE Online offers Online travel agencies OTAs Media Companies Lodging companies Airbnb Couchsurfing Private homeowners etc Local restaurants bars and clubs Food delivery services Spas Airlines 3 Marketing Strategy Our marketing strategy s objective is to communicate the unique set of activities and services that we offer as an added value to each stay of our guests We attempt to direct the focus of our guests to the quality and value of this completely new and innovative experience increasing their satisfaction and exceeding their expectations without emphasizing the final cost of their stay achieving future visits and organic word of mouth advertising of our company Our marketing strategy will allow South Beach Group Hotels to communicate our brand values develop close working relationships with our customers and to identify the needs of our guests in an effective manner Continued differentiation and growth are two goals we have set for ourselves Growth will take place by targeting new areas of business within local national and worldwide communities 3 1 Value Proposition South Beach Group Hotels offers the best most diverse and unique experience for the Millennia s traveler in Miami We include in and to all who buy our SBG experience package a cooler with a straw for unlimited refills beach bag in every room as a welcome gift free Wi Fi in sixteen different properties five themed nights in five different properties tons of activities tours in house shows yoga classes and more 3 2 Critical Issues We have many strengths including our differentiation strategy sixteen strategic locations constant tourism and a strong participative culture Our weaknesses involve the need to communicate our strategy more clearly lack of technology interdepartmental miscommunication high staff turnover and training requirements 9

MARKETING PLAN 2020 THE SBG EXPERIENCE Although there is a medium threat of a competitive brand entering the market there are also opportunities as the level of dependency of our guests for our experience and our strong position within the community Critical issues for South Beach Group Hotels include Continuing to differentiate from our competition and offering added value to our guests Increase our current levels of repeat business and developing further customer loyalty in a competitive market Add technology to our company to keep building a win win relationship with our guests Start to incorporate technology and the latest market trends in our properties and services Attract new market sectors such as the Miami locals with Day Pass and activities covers Continue to be perceived as a supportive member of the Miami Beach community Motivate our team to improve our internal communication and share our tools information and data that can help each member of the company to improve 3 3 Financial Objectives Minimum increase of revenue by 7 70 with the SBG Experience compared to the hotel revenue for 2020 according to a forecast from the periods from 2016 to 2019 using the available resources Comparing this to a level of a 90 occupancy rate on fourteen out of our sixteen properties Posh and Hollywood will be excluded at the beginning with the ability to cover the remaining 6 71 of occupancy to attain this objective which could generate an increase in revenue Accomplish growth with an investment of 10 000 taking advantage of the actual customers of the hotels therefore we will be taking leverage on the actual resources available 10

MARKETING PLAN 2020 THE SBG EXPERIENCE 3 4 Marketing Objectives Position SBG as the first hotel group offering unique packages in Miami Beach Continue to communicate our strategic objectives to our target markets effectively Provide a positive hotel experience to all our guests Increase our social community with organic and real members Accomplish our growth targets within the given time and budget Expand our markets and identify new markets for our product and services 3 5 Target Audience South Beach Group wants to target young adults born between 1981 and 1996 ages 24 to 39 in 2020 the generation Y millennials Millennials Attitude The Millennial traveler is very active and crave a full on experience love being on the move being in control have unforgettable memories and compelling experiences are more valuable to them than material goods Digital natives they document everything specially their travels approximately 97 of them share their travel experience in their social media accounts 20 have at least one immigrant parents which make them interested in different cultures They are very visual sociable good at self promotion and foresting connections through online media This generation will be willing to spend 1 4 trillion on travel each year 3 6 Target Segmentation Our target market can be identified by three potential guest types that together will make a valuable target audience Couples They appreciate nice touches in their rooms easy access to local culture art museums and historical tourism They want to have a great romantic time with their beloved They love going to the beach pool enjoying the sun eating at restaurants taking walks getting a couple massages and doing fun activities Groups They value the amenities outside areas adventures and a stylish atmosphere They expect to have the best time of their lives want to enjoy every single amenity and service of the hotel They love to new meet people have drinks party and have too much fun 11

MARKETING PLAN 2020 THE SBG EXPERIENCE Families They expect comfort and functionality they are more about the room They wish to relax and take a break from routine Since they have kids they want to enjoy the beach and pools enjoy the amenities walk around go to museums restaurants enjoy a glass of wine and valuable family time 3 7 Target Market Strategy Our new primary target is the Millennial travelers to Miami Beach We need to show this new experience through different digital advertising campaigns to generate a giant impact to this digital native generation 4 Marketing Mix Place Activities and service information are sold to the guest via direct marketing advertising and the Internet Delivery channels include direct bookings through our websites online travel agencies OTAs social media and search engine optimization SEO Product A fun unique package experience with everything our guests want at their fingertips Quality facilities excellent personal service and a brand strategy differentiates us from competition These four elements have proven to be a successful approach generating high levels business Price Pricing strategy has been consistent with the differentiation objective to provide added value for a reasonable rate as opposed to discounting and devaluing our products and services Package price is 99 99 per night hotel room not included This price has been set according to the market This package is optional to our guests that book with us now The total cost per package is on average 68 05 per person Promotion Primary focus will remain on mass communication on the Internet via social media Instagram Facebook and YouTube Google ads SEO email campaigns and call to action CTA banners Google partners websites and our websites Social media campaigns to existing and prospective clients will increase as cost effective means of targeted campaigning Display print promotional banners on local and International conferences and events where the SBG employees attend Also promote via existing and future print ads trades 12

MARKETING PLAN 2020 THE SBG EXPERIENCE Public relations activities will continue to play an important role in the marketing mix presenting the hotel group as a supportive member of the community and participating in significant local events 4 1 Web Plan Our websites are already up and running but they need to be consistent in our brand identity and revamped to give it an updated look and feel The content is good it just needs a little refresher We need to create a consistency no Monotony throughout all of the hotels websites we need to keep our brand identity updated so our guests can recognize us at the first glance Create a new tab to all the websites The SBG Experience Update our main website southbeachgroup com content colors and fonts We need to make this page visually attractive fresh new homepage design and navigation Be indexed on major travel websites so that people find us Banners on all our websites 4 2 Web Marketing Strategy Our main website marketing strategy hinges upon making sure all major OTAs such as Expedia com Booking com Hotels com including Airbnb list our main hotel website when customers search for hotels in our area 4 3 Sales Plan Our sales plan hinges upon our sales strategy sales process and prospecting plan As long as we follow the plans laid below we should be in good shape 4 4 Sales Strategy South Beach Group Hotels sales strategy hinges upon the number of packages sold per month Social media promotion direct marketing with our reservation department offering our package front desks agents selling our package when guests check in and at the same time our sales team can offer this experience to their customers We also need to develop a strategy with our OTAs to be able to promote and recommend our experience right after people look for any hotel in Miami Beach It will be important to remain competitive on price as well as amenities If the price is right and the travelers know that they will have all amenities they need while at any of our hotels we will be assured of keeping and attracting key clients 13

MARKETING PLAN 2020 THE SBG EXPERIENCE 5 Financials Our package experience will increase approximately 7 70 of our overall forecasted revenue Using as a reference the average occupancy of our hotels from 2016 2019 the occupancy projection for 2020 is 83 80 5 1 Break Even Analysis We need to sell 4 380 packages for 2020 437 956 20 to be able to get to our breakeven point Taking as a reference our forecasted occupancy rate a total of 373 467 rooms will be sold for 2020 50 197 231 82 therefore we must sell the SBG Experience to the 1 17 of our guests 5 2 Sales Forecast To conduct the sales forecast analysis we took a sample of the 3 properties that had higher revenue in the previous periods Catalina Riviera Tradewinds The analysis was conducted with the periods of 2016 2017 2018 and 2019 To target accuracy we used 3 methods to find the lowest mean absolute percentage error the methods used where Moving Average with 2 periods Na ve 1 and Na ve 2 For revenue we used Moving Average method MAPE 6 57 in average and for occupancy we used Na ve 2 method MAPE 8 24 14

MARKETING PLAN 2020 THE SBG EXPERIENCE 5 3 Expense Forecast The SBG Experience expenses varies according to the activities performed per night the mean cost for the activities is of 68 05 where a cost of breakfast appetizers snacks and soft drinks included in the activities comprises a 30 52 of that cost The gross margin targeted for the SBG Experience is of 31 95 on average and we are seeking for an investment of 10 000 for the implementation of the areas and working capital to launch this project 6 Controls Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves in terms of increasing overall revenue as a result of differentiating our products and services from the competition Our marketing team will ensure that the plan is implemented to the best of their ability and with the highest levels of efficiency and accuracy 6 1 Plan Implementation All figures will be monitored on an ongoing basis in relation to projections compared to actuals and the ongoing plan will be altered or manipulated as necessary in order to avoid negative results 6 2 Key to Success Be consistent in our campaigns truly offer what we promote and collect data from our guests as much as we can Wi Fi log in and customer satisfaction surveys Well trained staff especially the front of the house team Develop ongoing relationships with frequent and new guests Develop and implement a strong communications plan in both national and international markets Identify new markets for our services such as University based target groups for Day Pass or Activities covers Continue ongoing staff training and skill development to ensure the highest standards of service Leverage our strength in the local market as a member of the community by supporting local events 15

MARKETING PLAN 2020 THE SBG EXPERIENCE 6 3 Marketing Organization The lead of this project will work closely with the members of the teams Marketing Sales and Events to implement and monitor the effectiveness of the marketing plan and evaluate results 16

MARKETING PLAN 2020 THE SBG EXPERIENCE 7 References 1 Hotel South Beach 2020 From https www 1hotels com south beach offers Beacon South Beach 2020 From https www beaconsouthbeach com amenities Cadillac Hotel Beach Club 2020 From https www cadillachotelmiamibeach com experience signature experience Canopy 2020 From https canopy3 hilton com en relax to revive index html CNN Library 2019 American Generation Fast Facts Fountainbleau Miami Beach 2020 From https www fontainebleau com packages miamibeach restaurant deals Greater Miami Convention Visitors Bureau 2017 SALES MARKETING PLAN 2017 2018 Marketing Plan Miami From https www miamiandbeaches com Miami media GMCVBCorporate 2017 2018 02457 MKT GMCVB Marketing Plan pdf Hospitality Technology 2017 Biggest Competitive Challenge in Hospitality to Come from Indirect Competition Lawson V C 2018 Robot in residence The Hotel Stories Leslie Ocean Drive 2020 From https lesliehotel com amenities Loews Hotels 2020 From Services Amenities https www loewshotels com miamibeach discover Loews Miami Beach 2020 From https www loewshotels com miamibeach discover services amenities LSB 2020 From 4 Insights on Millennial Travel Behavior https www lsb com blog 4 insightson millennial travel behavior Marriott 2020 From W Hotel South Beach https www marriott com hotels local things todo miaws w south beach Marriott 2020 From Aloft Hotels https aloft hotels marriott com hotel technology Pestana Hotel Group 2020 From https www pestana com en hotel pestana southbeach facilities 17

MARKETING PLAN 2020 THE SBG EXPERIENCE Shelborne South Beach 2020 From https www shelborne com happenings Sherman 2019 The Solution to Connecting with Marketing to Millennials Lyfe Marketing Smart Meetings 2020 From Top 10 Trends Impacting the Hospitality Industry https www smartmeetings com tips tools technology 74256 top 10 trends impactinghospitality industry Social Tables n d Friday Finds What Millennials Want in a Hotel Hospitality Surfcomber 2020 From https www surfcomber com miami hoteldeals utm_source Google 20My 20Business utm_medium organic utm_campai gn GMB utm_term surfcomber The Betsy South Beach 2020 From https www thebetsyhotel com stay amenities The Hotels Network 2018 Predictive personalization and how it s revolutionizing hospitality The Hotels Network 2019 Millennials and hospitality 6 facts about their travel characteristics The Ritz Carlton 2020 From Ritz Carlton Orlando https www ritzcarlton com en hotels florida orlando rooms suites club level fndtnExclusiveExperiences Trivago 2020 From 9 Miami Beach Hotels for Families that Promise Plenty of Sandy Fun https magazine trivago com miami beach hotels for families Wesley J 2017 3 ways cruise line marketers can win with digital Think with Google Retrieved 2020 from https www thinkwithgoogle com marketing resources experiencedesign cruise marketing engagement strategy World Population Review 2020 From Miami Beach Florida Population 2019 http worldpopulationreview com us cities miami beach fl population 18

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EXHIBIT B BUSINESS MODEL CANVAS THE SBG EXPERIENCE KEY ACTIVITIES KEY PARTNERS Themed Nights Five destinatios Guided tours Breakfast Food and Beverage Transportation Amenities OTAs Local tours providers Food distributors Employees Local media press Concierges KEY RESOURCES Capital cost Banquet captains Event assistants Music and Entertainment Food and Beverage Photographer Video Social media person Interior design VALUE PROPOSITION CVP South Beach Group aims to grow its market share by targeting millenials with a strategy based on differentiating from other competitors by selling an experience instead of a hotel room This will be done by offering different activities on different destinations whereas the guests will experience not only the property where they are staying but other properties from South Beach Group This value proposition intends to offer themed nights as part of the experience where the guest can feel that they are in more than one destination when they book at any of our properties Also guest will now enjoy other perks such as unlimited soft drinks at any of our properties local tours classes games different dinning options bars pools rooftops etc COST STRUCTURE CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS Customer satisfaction Leisure travelers Tourist Reawrd Loyalty Locals Lear about customer Short stay long stay Collect data Tourist attraction Stay in regular contact Young adults Concierges CHANNELS Social Media IG FB Youtube Official websites OTAs websites Front desks Reservation department Sales Groups Travel agents REVENUE STREAMS Investment cost Paying guests 3rd party partners fees Restaurants and bars extra guests consumption after each activity Advertisign costs Big groups Staff Long stays

EXHIBIT C SCHEDULE PROPOSAL THE SBG EXPERIENCE