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Message The ToolboxTransform Customer Insights into Impactful Products
Brand & Product Advisory PanelsSpecial purpose panels of 10 - 20 representative customers and/or subject matter experts, selected to focus on a specific challenge or issue and then make recommendations to the publisher. Typically commissioned for a three to 12 month period, meeting once a month in 2-3 hour sessions.● Get buy-in from key stakeholders for strategic plans, new programs, facilities, or innovations● An emphasis on data-based current realities in the market● Uses Integrated Design Thinking and Story Curation as part of the process● Results in Evidence-based support for publishing decisions
Customer Insights PanelsPanels can include hundreds of your customers and your competitors customers, if applicable. They agree to participate in regular polls, surveys, reviews, interviews, and focus groups for a period of time, typically six months to one year. On a biweekly or monthly basis, panel members are asked to participate in an activity that focuses on a specific topic or issue you would like to address. The aggregated feedback from these activities can provide valuable intelligence for your publishing program(s). Ideally, panel members develop an affinity for your organization and can become strong advocates for the products, programs, and strategic plans you introduce downstream. ● Democratic, inclusive, and transparent● On-demand feedback from a trusted, representative group of stakeholders● Evidence-based support for decisions● Creates champions and advocates
Customer & Market SurveysA process that facilitates a variety of dynamic interactions with your customers. Surveys inform publisher decisions by combining quantitative data and AI-based sentiment analysis that give you deeper insights into attitudes, behaviors, preferences, or potential to support new strategies and programs. Our surveys are structured to maximize your field of view, and each survey has a unique vibe or personality.● Assess target market awareness of current realities, challenges, and opportunities aligned with your product or program vision● Determine customer appetite for new products● Helps create customer archetypes, personas, and curate personal stories
Content & Concept ReviewsThe Grandview Group advocates a philosophy of “leveraging the wisdom of the crowd” for conducting content and concept reviews. ● Proposal reviews● Pilot viability reviews● Market acceptance testing● Pre-release product development reviews● Pre-release product promotion reviews (Excellent source for quotes, product endorsements)● All reviews have the potential to create product promoters, champions and advocates.
Virtual Focus GroupsConsists of six to ten pre-qualified participants gathered, virtually, to provide candid feedback around your discussion points. Participants complete online questionnaires that measure their attitudes and beliefs, and capture self-reported behaviors before, during, and after the VFG discussion. This approach provides a balance of quantitative and qualitative data from the group. ● Excellent source for quotes, product endorsements● An effective tool for evaluating pilot programs● Create product promoters, champions and advocates● Explore the customer journey and capture customer stories● Sentiment analysis using AI● Purchase behavior prediction
One-on-one Customer and Market InterviewsIn depth interviews with up to 30 customers to gather data points, insights, demonstrated behaviors, preferences and determine future-action buying/recommendation behaviors. Interviews typically last 30 - 60 minutes.● Collect feedback from hard-to-schedule customers● An alternative to Virtual Focus Groups● An effective tool for evaluating new product concepts and pilot programs● Excellent source for quotes, product endorsements● Creates product promoters, champions and advocates● Can be used to explore the customer journey and capture customer stories● Sentiment analysis using AI● Purchase behavior prediction
Interactive Product ToursSelf-directed online product tours designed to promote a new product or offering and gather market feedback. Typically done prior to or upon product publication or release. ● An excellent method of socializing a new product or service● Curate quotes and endorsements ● Assess audience sentiments and purchase/adoption signals● Test and validate promotional copy and product positioning● Technology and user-experience feedback● Validation and ranking of most resonant product features
Strategic Communications & Product PromotionCommunicating with your target audience is a critical part of sustaining customer engagement. Grandview offers a number of approaches for informing, educating, and influencing your target audience or other stakeholders. ● Storytelling○ Videos○ Print & Digital○ Infographics● Newsletters● Customer Outreach Reports● Social Media posts
Flexible Plans for PublishersThe Comprehensive PlanFor organizations with limitedinternal bandwidth needingspecialized Market Research,Customer-Experience, and/orProduct Development support andexecution.The Tactical Support PlanFor organizations that could benefitfrom targeted support and execution in specific areas.The Capacity-building Plan(Hands-on Training and Coaching)Ideal for organizations seeking to buildlong-term internal capacity andexpertise in Customer Engagement andProduct Development. With over 25 years of publishing industry experience, we can take great pride in our coaching and training programs.Whatever plan is best for you, we can create a customized approach to meet your needs.
Ph: 877-845-8449www.thegrandviewgroup.com459 N. Gilbert RoadSuite A110Gilbert, AZ 85234