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GT CMAS Trade Recap

Page 1

Gaylord Texan – Trade Highlights 1New partnerships with KVLT CBS TV Dallas, WFAA ABC TV Dallas, Choice Outdoor Mediabillboards in Odessa, Abilene and San Angelo; and the Oklahoma Gazette2,835 TV Commercials ran between Dallas, Oklahoma City, Austin and San Antonio on stations in our demo including Free Form, Travel, TV Land, HGTV, Lifetime, TLC, FOOD, A&E, Hallmark, OWN, LMN

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Gaylord Texan – Trade Highlights 22,518 Radio Commercials ran throughout nine stations in drive markets4 Radio Stations in Dallas provided strong promotional support including contesting, eblasts, :10 adlets, promo spots, social media and video blogs

Page 3

Gaylord Texan – Trade Highlights 55 Print Ads run throughout Dallas and key drive markets These include partnership18 Outdoor Billboards supporting ICE12 Banner Ads with numerous media ran Oct - Dec1 Texan Bus wrapped at a $3k savings thru Advertising Vehicles partnership