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forever-agents.com | 1vFOR THE FOREVER AGENTMAGAZINEYou’re the CEOPOSITION YOURSELF FORYou’ve got the best of both worlds: a global brand and a locally-owned franchise. We’re here to help you build a sustainable business and see you grow.Cover Photo: Christian Sidwell, SPRING 2025 EDITIONSUCCESS
2 | forever-agents.com- WARREN BUFFETTchairman and CEO, Berkshire Hathaway Inc.WHAT OTHER QUALITY WOULD YOU WANT THAT BERKSHIRE HATHAWAY HOMESERVICES DOES NOT HAVE; AND I DON’T THINK YOU COULD FIND ONE.I WOULD WANT TO BE ASSOCIATED WITH SOMEBODY WHERE THEnancial strength was unquestioned and where the name stood for integrity.
forever-agents.com | 3 - business partners, football champions, and best buds. These guys are more than just successful entrepreneurs, they’re a force to be reckoned with. They’ve got the skills, the experience, and the passion to make it big in the real estate game. They’re not just in it for the money, this company is their family.And speaking of family, let’s not forget about our President, . She’s a multi-talented woman who can do it all - a mom, a wife, a sister, a friend, and a total girl boss. With over a decade of experience in the real estate industry, she’s seen it all and embraced the ever-changing landscape of our industry.But our story doesn’t start with Dewey, Allen, or Casey. No, it goes all the way back to 1959 when we were known as Tropical Realty. Since then, we’ve grown and evolved into Berkshire Hathaway HomeServices Florida Properties Group. We’ve built a solid reputation and made some serious moves in the market.And we couldn’t have done it without our amazing team. From our So join us on this journey of growth and success. We’re here to help you build your dream business and hit your goals. Let’s make moves together!OUR STORY IS ALL ABOUTGROWTHThey each played football under Coach Bear Bryant at the University of Alabama where they won a National Championship in 1978.
4 | forever-agents.comPOSITION YOURSELF FOR SUCCESSEVENTS + TRAININGSLEAD ME TO THE MONEYPROMOTIONCONTENTS20 We have a way for you to build value within the relationships you are developing with your customers. Providing Legendary Service starts at the core. The essentials both physical and digital to help you run your business like a boss. Let’s say it all together now, “AUTOMATION is my friend.” We’ve got a way for the computer to do the tasks for you. You’ve got the best of both worlds: a global brand and a locally-owned franchise. National events are great for connecting with your business! We make sure to have some serious fun – read all about it! From the day you start with us to your 30-year anniversary, we’re here to see you GROW. We have so many opportunities for you to earn residual income and build your book of business! A lengthy list of ways you can generate your own leads! We make staying in touch and nurturing relationships “Amazon easy.” without a hitch! Create, Edit, Customize, and Publish... you’re in control when you use the help of MADI to create your marketing and branding collateral. materials to make sure your presentation goes smoothly and successfully! You’re the face of your business and we know how important it is to market yourself! Promoting the properties you have listed is what you are hired to do and we’ve got the resources for Buyers are just as imporant as sellers and we’ve got tools designed just for them! You’re more than just an agent. You handle the most valuable asset of every customer - their home!HERE FOR YOU We’ve got everything your customers desire under one roof. There is an entire team here to support YOU! We believe you should never stop learning and growing, so we’ve got continuous coaching and trainings for you to take advantage of.
SUCCESSPOSITION YOURSELF FORYou may hold the title of REALTOR®, but we all know there are so many more titles that you also carry. Being a real estate agent isn’t just selling homes, you have a business to run! Let us help you with that part... the business-running part. We have all of the your job, the automation and synergy needed to make your job every step of the way. Let us show you what we’re talking about. We can talk the talk AND walk the walk.
OUR VISIONTo forever serve our communities by creating lifetime relationships and legendary experiences throughout our journeys.To be .OUR MISSIONOUR BRANDPROMISES.1. To make communicating with every customer a top priority at each opportunity, even when it might seem we have nothing new to tell them. 2. To be their Forever real estate advisor even when they’re not actively buying or selling. 3. To take full ownership over the trust they’ve placed in us and act accordingly. 4. To never leave any doubt that we are placing their best interest above all else.5. To truly listen to what they’re telling us so they get personalized service.6. To walk through their journey alongside them, as their partner. 7. To exert a level of skill, knowledge and expertise so at every interaction they feel like they’ve chosen a Real Estate Genius. 8. To never put them in a position to doubt we have the highest integrity in all that we do. Our mission is to be the T.I.P.E. of company that provides legendary service. By choosing to be a member of our team, you’re agreeing to carry out our brand promises in all you do. This means transactions. In order to do that, we are asking each team member to commit whole-heartedly to our brand promises on the next page.T = TEAMWORKI = INTEGRITYP = PASSIONE = EXCELLENCEOUR FOUR CORE VALUES6 | forever-agents.comPOSITION YOURSELF FOR SUCCESS
forever-agents.com | 7POSITION YOURSELF FOR SUCCESSClosing deals has never felt this good.That’s Capstone Title!capstonetitlellc.com • 727.569.2367this good.
8 | forever-agents.comPOSITION YOURSELF FOR SUCCESS Print or make copies of your other marketing collateral in full color at no cost to you. Print and bind your presentations using the provided presentation covers and plastic combs. with high-speed internet to make sure you can conduct your business. Our e-fax capabilities allow for faxes to be received via email. We bring an outdated technology into the current century! There’s a lot more to running a real estate business than just having a real estate license – although that is a main component! To run a successful business, there are a workplace such as printers and scanners and dedicated conference spaces with web-conference capabilities to the digital essentials like a full IDX feed to your website and a comprehensive listing syndication, we’ve got this and more ready for you to use! INTERNAL OPERATIONAL EFFICIENCIESTHE WORKPLACE ESSENTIALS You’ve got access to a personalized company phone number that can be forwarded directly to your cell phone so you’ll never miss an opportunity or a call! When using your com Microsoft account, we monitoring system to make sure both you and your customers are safe when corresponding online. one conference room for you to invite customers in for a presentation or a meeting. Each conference room has with video conferencing capabilities to host customer meetings or join in on a company-wide training webinar. unique blueprint, where and workstations are available for you to have a designated place to work. Get your money quicker! for you to receive your commission income as quickly as possible. We’ve got you covered! Our E&O insurance protects you and your business from liability claims like work errors, missed deadlines, customer or property damage, and more. While you deliver exceptional service, we ensure you’re safeguarded!
forever-agents.com | 9POSITION YOURSELF FOR SUCCESSTHE AGENT HELP SITE. THINK GOOGLE, BUT FOR REAL ESTATEDIGITAL ESSENTIALSYes, you read that right. We have our very own Google-esque platform that we like to call the Agent Help Site. This website is a completely searchable, living platform that is constantly expanding with how-to videos, that help you run your business like a boss. The global website, berkshirehathawayhs.com, languages, the ability to view the price in other currencies and can change square footage to meters. With nearly 16 million visitors in 2023, we sure are good to know. Our local website, of information including an intricate search function, our full suite of services, and access to a directory of our work from. We strive to be seen! The more the more leads we’re able to give our agents. For that reason, we’re constantly reviewing popular search terms and adjusting content on our website to ensure we’re as visible as possible. Online advertising can be incredibly powerful, and it’s something that we take seriously. Our digital advertising campaigns run DAILY, not just occasionally. Our ads on various national websites and social media networks give our brand, and in turn our agents, even more exposure. From your custom website, consumers can search, view, save, and schedule showings for all listings from three major MLSs. This makes your site a one-stop shop for property searches, positioning you as their expert agent with full market access on any device. Searches on your agent website pull the inventory from three major MLS systems in the Greater Tampa Bay area: StellarMLS.com, Heartland Association MLS and Hernando County MLS. This means your buyers have access to everything on the market something less! We make sure your listings are seen as much as possible. You worked hard to garner that listing… so let’s make sure it gets seen! All of your listings will automatically be syndicated to the below list (and more) without you having to do anything!• Berkshirehathawayhs.com• Zillow.com• Trulia.com• Wsj.com• Europe.wsj.com• Asia.wsj.com• Mansionglobal.com• Mansion Global WeChat Channel• Juwai.com• Propertylistings.ft.com Our local blog, Real Estate-ish, is a resource for consumers and agents alike. It features articles for agents to share with their customers via social media or email. Consumers want instant a few of our resources available for them to download directly from our blog. We are all about sharing the good news! That’s why we make sure to send out our press releases to the top sites to get the best traction.
10 | forever-agents.comPOSITION YOURSELF FOR SUCCESSWe provide all of our associates the latest innovative systems, tools and resources to help them run a turnkey business at the highest level without having to invest their own hard-earned dollars on systems critical to operating their business. From customer relationship management, to marketing systems, to website support, to lead generation systems, to transaction management to social media management – we’ve got you covered! All tools are organized by process, easy to use, and available where and whenever you need them! “Yes!” We have a tool for that.THERE’S A TOOL FOR THAT. Eaccount, which is an integrated suite of secure, cloud-native collaboration and productivity apps. Includes Outlook, Sharepoint, Word, PowerPoint, Excel, Publisher and more. Dotloop is an online workspace that connects everyone and everything needed to complete a real estate transaction in one place. Dotloop allows you and your customer to edit, complete, sign and share documents without ever needing to print, fax or email. This intranet site is your main go-to when doing anything with your business. Whether that is prospecting for sellers, marketing to buyers, adding to your database, needing to get to a tool, you will go that anything and everything you’ll ever need is in one place so you don’t have to keep 12 bookmarks to
forever-agents.com | 11POSITION YOURSELF FOR SUCCESSnow trust us to protect them!Your customers trust you –With Preferred Partners Insurance, you’ll have a partner who understands your business and puts relationships rst.insurancebyppi.com • (800) 361-0220
12 | forever-agents.comPOSITION YOURSELF FOR SUCCESSSince we are a full-service brokerage, there are additional tools that are available to you in certain niche markets, like commercial and property management! Marketing a commercial property and searching for them goes further than just the MLS. We have memberships with CoStar and Loopnet, two of the top commercial listing databases to make sure commercial properties are marketed to the largest net of customers. PropertyWare allows you to manage multiple properties with ease. Our rental accounting software helps you easily handle all the details of your day-to-day business. This very robust system stores our entire library of leasing and property management documents and also gives you instant access to owner and tenant information, property details, leases, ledgers and work orders for all of the properties you manage in one safe, secure platform. The PropertyWare tenant and owner portals provide secure, instant access to the information they need most, 24/7 and gives you a convenient way to maintain two-way communication from any device. Owners will enjoy real-time visibility into the performance of their investments. For tenants, life is easier with the convenience of online rent pay and communication features which allow tenants to submit their maintenance requests or contact their Property Manager. Tampa Bay is a vacation destination year-round and assisting all those visitors is easier when you can market, book and manage from your phone. Our assist all those travelers that visit the Bay Area, while you are on the go. Our software links to the most control and allows you to schedule cleaning, address amenity requests and tend to repair needs quickly. ADDITIONAL TOOLS SOCi is an all in one platform where you can manage your social media, allowing you to save time while taking control of your online social media presence. Schedule content weeks or months in advance and opt-in to brand-approved and your company content. Through ACESocial, RISMedia shares a broad range agents to share with their consumer spheres to help command local thought leadership. The REsource Center gives you another way to keep makes it easy to target your customers with agent branded marketing and helps to position you as their Forever Agent!GLOBAL TOOLS
forever-agents.com | 13POSITION YOURSELF FOR SUCCESS As previously mentioned, we are all about integration. So we make sure that any new tool that comes on board integrates with our current platforms so you Dotloop is your transaction management system that houses all of the documents and information related to a real estate transaction. We thought it was pivotal that your CRM and Doltoop had a data sync because who wants to enter the same contact information several times? {We know you’re saying, “Not me!”} We can’t get enough of Dotloop, clearly. This tool has it all – even an integration is super cool because you can create loops from within your Outlook account or drop documents from an email in Outlook to a loop you already have created. {Yes, we are geeking out over here.} Another thing about Dotloop. They have an integration with Chalk Digital where your seller’s email address is automatically entered into Chalk Digital so of your extensive to-do list. Score! Once a transaction has closed, an automated email is sent to your customer(s) Bonus: there is a social share feature once you receive the feedback so you can share the good news with your social media audience. Forever Concierge, powered by LiveEasy, is your ultimate secret weapon to grow your business and create lifelong customer relationships. With a no-cost, agent-branded concierge service, you’ll provide your customers with personalized home management tools, exclusive discounts, and seamless access to trusted providers—all while generating repeat and referral business. competition. Hi there, I’m Stephanie Streeter, your go-to for all things digital strategy. Let’s talk about something that’s changing the intelligence.I created the “AI Your Business Guide” to help you cut through the noise and get straight to what works. Whether you’re new to AI or already dabbling, this guide is packed with practical tips to help you automate the mundane and growing your business.Here’s the best part: I’ve included ready-to-use ChatGPT prompts that you can literally copy, paste, and use today. Need help writing a killer listing description? Want to craft engaging social media posts in seconds? I’ve got you covered.AI isn’t just for techies—it’s for everyone ready to work smarter, not harder. Let’s make the robots do the heavy lifting while you focus on closing deals.Let’s embrace the future together, one prompt at a time.Until next time,StephanieWe know you have a lot of things to juggle being a real estate agent. That’s why we’ve made sure to invest in tools and resources that can take care of some of the heavy lifting for you. We’re talking about the beauty of automation and integration. YOUR NEW MANTRALET AUTOMATION TAKE CARE OF IT.
THE GLOBAL BRAND you. To me it’s an obvious choice, who else in the real estate brokerage business has the resources of a company that has almost $200 billion dollars in net worth? Get on a train that’s going 80 miles an hour. Don’t get on one that’s stuck on a sideline”. Being comes with greater responsibility. Responsibility for us to constantly raise the bar, perform at a higher level and take pride in our parent company. We have instant clout when we meet with a customer for a Marketing Presentation or begin working with a new buyer. In addition to the name recognition, the respect of our peers and global exposure, we have industry-leading tools, systems and support from HomeServices. eighth leading public company in the world. Some other Berkshire Hathaway companies include: GREECEITALYPORTUGAL SPAINUNITED KINGDOMUNITED ARAB EMIRATESINDIAMORE THANASSOCIATES50,000OVEROFFICES1,500CANADACAYMAN ISLANDSMEXICOTHE BAHAMASUNITED STATESARUBA14 | forever-agents.comPOSITION YOURSELF FOR SUCCESS The Berkshire Hathaway HomeServices national REthink Council was formed to connect and inspire top-producing leaders in real estate. The council creates resources and tools to enhance the network. Their focus is on recruiting and retaining next-generation agents, bridging communications with young professionals and seasoned agents, and promoting leadership among next-generation sales professionals. A company’s success lies in its people. We prioritize humanity through diversity and inclusion, celebrating individuals as the heart of who we are. By fostering community, collaboration, respect, and acceptance, we create a culture that and drives innovation. Together, our uniqueness unites us to reach our full potential.
forever-agents.com | 15POSITION YOURSELF FOR SUCCESSLOCAL PERKS Our roots date back to 1959 in Port Richey. Fast forward to today and there are almost 900 agents six counties, including Pasco, Pinellas, Polk, Hillsborough, Hernando and Highlands county. Bonus: our agents can come and - allowing them to serve a larger footprint to grow their business [or team]! We are proud members of Realty Alliance. The Realty Alliance is a network of North America’s largest and most successful real most every major market on the continent. Through The Realty Alliance members access the best and latest ideas and solutions, which helps keep us on top of trends and serving our agents in the best way possible. sales program—NOT a marketing program. Our goal is to bridge the gap between the New Home Builder and our Sales Executives in order to generate more sales for both. All of this to say you’ll earn up to an extra 1% commission on any Preferred Builder sales. How do you like them apples?
16 | forever-agents.comPOSITION YOURSELF FOR SUCCESSCommunication is key in any industry and we make sure every avenue is covered. We deliver concise, engaging memos so you can skip the hassle of sifting through use social media so you can easily keep your sphere entertained and informed. We even invest in print advertising because it’s not completely dead and provides us with a great brand presence, which means you’re more visible for that marketing presentation! See how we make sure you stay connected to us and to consumers!KEEPING CONNECTED When it comes to company announcements, shout outs, and initiatives we want to make sure you get the message. So we create a weekly memo we like to call the “Monday Morning Memo”. Print media is not dead, yet. We brokerage is front and center when it comes to advertising in local publications. We have a partnership with Luxury Home Magazine Tampa Bay + Greater Sarasota, a monthly publication that reaches 25,000+ end venues and upscale local businesses. This makes sure your peers and customers see we mean business and care about our reputation as a leading real estate company in our marketplace. Staying connected has never been more fun—or impactful! From industry insights and business tips on Facebook to behind-the-scenes fun on Instagram, our social media presence is everywhere you are. With engaging content on LinkedIn, YouTube, and beyond, we’ve built a thriving online community that’s growing by the day. Whether you’re here for the humor, the highlights, or the inspiration, our feeds are packed with everything you need to keep your business and your scroll game strong.
PROMOTIONPROMOTING YOU, YOUR BRAND, AND YOUR LISTINGSPresentation MATTERS. We realize that not everyone is a graphic designer, or a photographer, or a web designer. That’s why we provide you with completely branded, creative, fun, and informative marketing materials! Our goal is to make YOU look good, always. Making your customer’s experience top notch is what will separate you from the Average Joe agent. Not only do we provide marketing materials… but we also have notecards, email templates, luxury kits, and so much more – all transaction later. I feel the name carries a lot of weight in the industry. We realize the value in the name, the tools, the support and the culture of the brand.
18 | forever-agents.comPROMOTION yourself from the rest! We suggest aiming to send two cards a day, whether it’s someone’s birthday, a previous customer’s “Homeiversary” or it’s a “just because” card! We’ve got a greeting STAYING IN TOUCHWhether you know it or not, real estate is not just a sales position. It’s a relationship-based profession. You are in the business of relationships and staying in touch is key! Lucky for you, we are a Ninja company which means we focus extra hard on making sure you are equipped to keep up with your relationships. herefor you.may your birthday be full of merriment and shenanigans.
forever-agents.com | 19PROMOTIONI had tons of responses from the 1st ninja ow email of the year! Thank you all for everything you do for us ninjas and soon to be ninjas! Alright, so this is a really cool feature we have set up. Ninja Flow is just a piece of the bigger Ninja puzzle to staying top of mind. We have crafted 12+ emails in a drip campaign to spark a conversation with your database. There’s even a way to set your entire database up on this plan one time and anyone who is added to your database will also begin to receive these emails. Bonus: you have the ability to clone this campaign and add your way you can stay top of mind and truly be their trusted advisor by supplying them with relevant real estate information. Thanksgiving! Talking Real Estateyour sphere. This way you can stay top of mind and truly be their trusted advisor by supplying them with relevant real estate information. KvCORE can automate email and text message follow-up with your contacts on their birthdays and purchase their birthdays or in celebration of closed deals annually. Birthday wishes go a long way in strengthening client relationships and driving engagement with your sphere, and an annual “Congrats!” can boost customer delight and helps cement loyalty with your clients.
PROMOTION 20 | forever-agents.com Berkshire Hathaway HomeServices’ Real Estate and Lifestyle Planning Guide helps consumers think more strategically about real estate and real estate decisions. Agents may share the guide with clients and prospects and use the guide to assess clients’ present and future lifestyles and the considerations for life changes. In the process, agents position themselves to provide advice and assistance throughout clients’ lives. That’s a FOREVER Agent.There are also condensed, 4-page brochures that Guide. If you want to take it a step even further, there is supporting social media collateral complete with videos, graphics and captions so you can engage your audience in the best way possible. That’s a FOREVER Agent. The more consumers recognize and respect a real estate brand- and the brokerages that bear its name – as meaning will be placed on the concept of a “real estate agent for life”. To create lasting, forever value within a brand or we must persuade consumers that our culture is an extension of the forever concept and, as trusted advisors, we extend value, skills and advice not only before or after a transaction, but also throughout a client’s entire life. There are supporting graphics and videos you can use consumers! BRINGING THE VALUE
PROMOTIONbhhsoridaproperties.com | 21 The best way to build credibility and trust is by supplying your database with information they ACTUALLY want to know: their home’s value in the current marketplace! BHHS Connect, powered by kvCORE, allows you to send a monthly email to homeowners so they can stay in the know on their home’s value and what’s happening in their surrounding marketplace. Market Reports via BHHS Connect, powered by kvCORE, include a visual reductions, sold price, average list price, and more. They’re great for motivating buyer leads and keeping in touch with closed customers. Customize your own door hangers and have them professionally printed so you can have quality presentation. Available in Marketing REsource and MADI! with you. According to a survey, 86% of sellers said the number one factor in choosing their agent was that they understood their needs. The questions on this sheet allow you to get to know the seller, their goals, and their home. All of this information really comes in handy when it comes to the marketing presentation so you can be sure to hit on their “pain points”. you. The questions on this sheet allow you to get to know the buyer, their to show them to get them to homeownership quicker. prospecting. Many out-of-state owners are unaware of current local market stats and their property’s true value. Highlighting low inventory, high demand, rising home values, and estimated net proceeds shows you’re the expert to help them cash in on their equity now!BUILDING THERELATIONSHIP REAL ESTATE REVIEWSWe’ve got the tools and resources for you to help build the relationship with buyers and sellers alike. From physical pieces to emails informing them on what their home is worth, you have a way to provide value and build trust. What is this term we speak of? A real estate review is a way for you to give anyone who is a homeowner an annual market update and how their home is “performing”. They are essentially an unsolicited CMA. Why would you prepare a CMA for someone who doesn’t want to sell their home? A real estate review shows the homeowner how knowledgeable you are and it keeps you top of mind for when they do want to sell or have a referral to send your way. We provide you the key pieces to put together a thoughtful, powerful and polished presentation, including: • Customizable design template to personalize your Review in a polished way! • Presentation Covers to coil bind your CMA/documents• Real Estate Lifestyle and Planning Guide to go over their goals and be their FOREVER Agent • Branded notecards so you can follow up with that personal touch!>> PRO TIP: Use our Absentee Owner Blueprint to prospect for sellers with this 8x8 campaign
22 | forever-agents.comPROMOTION Whether it’s a coil bound CMA or a pocket folder of important documents, we have sleek, branded Marketing Folders and Presentation Covers for you to One of our most prized pieces, our Seller’s Guide. We are all about the seller’s experience and exceeding their expectations, so this guide has been crafted to focus on the seller. This guide is available in a printed format and a ready-to-customize digital format for you to provide your sellers. Our 6 Steps to a Successful Purchase and 6 Steps to a Successful Sale Guides are a must when you are presenting your value to potential customers. These are readily available for you customize and print to take to an appointment through MADI or you can even share a digital version with your customers! Similar to the Seller’s Guide, the Buyer’s Guide is also one of our most prized pieces. What sets our guide apart from others in the marketplace is the overall language and goal behind the guide. It’s very consumer centric, meaning the guide does a lot more talking about how you as an agent will help the buyer achieve their goals and exceed their expectations. This guide is available in a digital format ready for you to customize and provide to your buyers. We wanted to make sure each of our most essential materials were available to you in both an English and Spanish version. When it came to the Spanish materials, we worked with a group of our agents who come from overall feel mimicked our English versions. We are happy , , , and !PRESENTATION We know when it comes to the presentation, you need the integrity of the Berkshire Hathaway HomeServices brand AND makes you look really good. From Buyer’s and Seller’s Guides {in English and Spanish} to Luxury Kits to checklists, we’ve got you covered. Creating a CMA? CORE Present weaves insights for the property in question throughout the presentation, keeping the tone conversational.Interactions from your contacts with presentations created in CORE Present are automatically tracked and organized into easy-to-understand analytics. Your KvCORE Activity Stream will also show when a Seller or Buyer has viewed a shared presentation and the Bonus: You can create a presentation for a Seller or Buyer!
forever-agents.com | 23PROMOTIONDetails are everything! In the luxury market expectations are higher, therefore your presentation and quality of materials should match that! Whether you have been in the luxury market, or you’re brand new… we have the tools to help you stand out and get the job done {the luxurious way}. We formulated the Luxury Kit to make sure you impression with a luxury seller. Within each kit are the following items: • • • • • • note {with the provided note card}, compile collateral into the provided embossed pocket folder and mail it to the seller prior to your marketing presentation. This way, the sellers have a chance to touch, feel and see what you’re all about and you can dive into the presentation once you are face-to-face. The Luxury Consumer Booklet is a piece catered directly to the luxury seller. It has very similar features to our Seller’s Guide, but highlights performed when dealing with a luxury listing. This booklet is included within the Luxury Kit, so you’ll always be prepared for your marketing presentation when ordering the kit! Along with the printed collateral included in the Luxury Kit are hundreds of customizable templates on MADI and Marketing REsource. Items such as created custom to the luxury home and printed professionally using Xpressdocs to make sure you are providing your luxury sellers the highest level of service! LUXURY IS IN EACH DETAIL12LUXURY COLLECTION The world of online real estate listings is rapidly changing. Our company has developed a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for your home. We have special programs with the leading websites, such as The Wall Street Journal Global Network, Mansion Global, the Financial Times, the exclusive International MLS, and many more. We also reach 900 million potential buyers behind the internet firewall in China through our unique partnership with Juwai. No other company provides such extensive exposure for homes which increases the chances of finding the right buyer and the best terms.A HIGHERLEVEL OF SYNDICATIONThe Berkshire Hathaway HomeServices Luxury Collection website demonstrates how Berkshire Hathaway HomeServices Luxury Collection Specialists stand apart in the market and highlights the quantity and vast geography of network members’ luxury listings. We do this by showcasing the range of tools that Luxury Collection Specialists have available to them as part of the Berkshire Hathaway HomeServices brand, as well as highlighting the exceptional service buyers and sellers can expect from our agents.LUXURY COLLECTIONLUXURY COLLECTION 8WEBSITELUXURYIS A STATE OF MIND
24 | forever-agents.comPROMOTION MADI is an AMAZING tool that will help you take your marketing game to the next level! MADI is an acronym for “Marketing And Design Inspiration”, and she is powered by MAXA Designs. She’s like Canva... on steroids, with sprinkles on top! MADI will provide you with branded marketing templates for a wide range of materials which you will have the ability to customize.• DRAG AND DROP SIMPLICITY You have the ability to drag and drop images into frames, arrange text boxes (if necessary), and even include your own logos! • MLS INTEGRATION & AUTOMATION MADI is MLS enabled so you don’t have to manually type in all the same information again (and again)! • SHARE & COLLABORATE WITH TEAMS Have multiple people on your team? You can share and collaborate on designs to make sure your marketing is seamless and cohesive. • This is a BIG one! No need to purchase stock photos, hire a photographer, or search the internet for free images to use. MADI has royalty-free images right in her platform that are ready for you to use! • PROFESSIONAL & You have the ability to print through our national preferred vendor Xpressdocs or download the professional printer of your choice! MADI IS YOUR GO-TO GAL FOR MARKETINGHi, I’m Christie Clark, your Marketing, and let me tell you—I’m obsessed with MADI, our modern design tool powered by MAXA Designs. Why? Because it’s a total game-changer, and I know you’re going to love it just as much as I do.With MADI, you get access to an amazing library of royalty-free images, videos, and even audio to make your marketing pop. Need to wow clients with a jaw-dropping listing presentation? MADI’s grouped linking feature has you covered. Plus, its automation tools ensure every piece is perfectly branded to YOU.Bonus: we add over 60 new designs each month so you have the best content right at Want to unlock MADI’s full potential? Join me for my monthly live webinars packed with tips, tricks, and tutorials. Let’s elevate your marketing game together—because when you shine, we all win!Until then, get creative and let MADI work its magic!– Christie
forever-agents.com | 25PROMOTIONSuccess starts with a plan—and when it comes to growing your business, our 11 Prospecting Blueprints are the ultimate roadmap. Whether you’re new to real estate or a seasoned pro, these systems are designed to help you Here’s a quick look at how each blueprint works: Tap into a valuable market with an 8x8 campaign that targets absentee property owners and positions you as their go-to real estate advisor. Add up to 100 contacts to your database in just 10 days with this action-packed prospecting plan.Provide exceptional service to your buyers while prospecting for new leads in their desired neighborhoods—two birds, one stone!Maximize your listings with a marketing system that not only promotes the property but also generates leads in the surrounding area.Stay consistent with a daily schedule designed to keep your pipeline full and your business thriving.Target expired listings with an 8x8 campaign that helps you re-engage homeowners ready to sell.Show FSBOs why partnering with a professional is the best move with a tailored 8x8 campaign.Become the local expert with an 8x8 campaign that helps you build farming area. Generate seller leads and referrals by conducting two live property reviews per week—it’s a game-changer for Market your open house like a pro while simultaneously prospecting for buyer and seller leads in the area. Stay organized and consistent with a calendared system to help you create engaging content and build your online presence.Each blueprint is packed with actionable steps, proven strategies, and the tools you need to build a thriving business. The best part? They’re simple, scalable, and designed to help you work smarter—not harder.YOUR BLUEPRINT FOR SUCCESS
26 | forever-agents.comPROMOTION Tampa Bay is an incredible place to live! Okay, so maybe hey… That doesn’t mean that it’s not true! We created a Relocation Guide for you to use to provide buyers when coming to tour the place we all love to call home! This 128 page guide focuses on how newcomers would Live, Work and Play in Tampa Bay. Reach out to our Relocation Department to get your hands on a copy. It is inevitable that every market has its share of short sales, foreclosures, and bank owned properties. These properties usually need specialized servicing and support. We have developed an REO guide that helps our agents generate REO opportunities and helps them provide specialized services to these distressed properties. With our supporting relocation and referral department, we help position you as an expert when servicing REO clients and customers. If you have a booth at a local community event we can help you stand out with event display materials! branded tablecloth you can use.Yeah, we can be extra... in a good way, of course! A FEW EXTRAS Deliver and dazzle your sellers with your custom, 8-page, 142-step Marketing Plan & Listing Protocol Sheet tailored to their property and how you’ll get them that SOLD. Similar to the seller’s version, we’ve created the Buyer Checklist & Service Protocol sheet so you can provide your buyers with a clear outline of all the steps you will take to ensure a successful purchase! When you walk into a marketing presentation, this is something you can use to showcase the team you have behind you and your customer! *95% of buyers said they want to work with a brokerage that has everything under one roof. This is a fantastic way to solidify what consumers are demanding from their real estate agent! * Source: [PDF] 2019 ONE-STOP SHOPPING CONSUMER PREFERENCES; Harris Insights & Analytics LLC, A Stagwell Company © 2018
forever-agents.com | 27PROMOTION Hi there! I’m Kylie Crowe, your Communications & Advertising Specialist at Florida Properties Group. I’m passionate about helping our agents thrive, and I’m excited to share two of our game-changing tools!First up: Done For You Digital Campaigns. These “campaigns in a box” include everything from landing page templates on your website to stunning digital and print collateral. It’s to drive leads while you focus on building relationships and closing deals.Next, our Marketing Collateral Drops—monthly deliveries of 60+ fresh, relevant pieces of content to keep you ahead of the game. Standing out in real estate has never been easier!At Florida Properties Group, we don’t just market—we innovate. Let’s grow together!Until next time,KylieWe believe in empowering agents to go beyond the basics and truly stand out as community ambassadors. That’s why we’re excited to introduce our fully customizable City Guides—a game-changing resource designed to impress your clients and elevate your business.allowing you to highlight everything that makes your community special. • Fully Editable in MADI: Customize text and images to feature local hot spots, top-rated restaurants, and must-visit shopping destinations.• Easy Personalization: With most of the work already done, all you need to do is add your info and tailor the design to your brand. • Versatile Sharing Options: Print and bind for an impressive presentation, share as a downloadable PDF, or send as a sleek website link to out-of-town buyers. Pair your City Guide with a squeeze or landing page to capture valuable email as the go-to agent in your market!SHOWCASE YOUR EXPERTISE WITH OUR EXCLUSIVE CITY GUIDESDon’t see your city? Don’t fret – we are always adding more guides since we cover such a large market area!
28 | forever-agents.comPROMOTION Social Media AnnouncementHeadshot Unlike a spy movie, in real estate, you don’t want to be a secret agent. Announcing your career with Florida in building your business. We provide you with a new agent kit, complete with , , and a ! A headshot is crucial when it comes to marketing yourself and your business! If you have earned the prestigious Luxury Collection Specialist designation, you have access to purchase the Luxury Collection branded business cards. You have the option to purchase additional sign riders when you need them for cases such as a luxury listing where we supply the sign and post installation. When it comes to your real estate business, you are the star! Good thing you have a great partner like Berkshire Hathaway HomeServices to provide you a platform with a powerful brand presence and promise. PERSONAL PROMOTIONherefor you.Business CardsCustom Note CardsName BadgeAgent Bio
forever-agents.com | 29PROMOTION all out there! Use the resume when meeting with new customers, whether buyers or sellers! Take the content of the resume a step further and create your own bio! We have a snazzy template you can use to make sure it looks great and some tips you can reference to help you write it out. You can include this in your marketing presentations or even copy and paste the content to your personal agent website! You’re a REALTOR®, not a web designer. No need to feel the pressure of creating and designing your own website, we’ve already done that for you! Smart Campaigns within BHHS Connect, powered by kvCORE, are designed to nurture your contacts and start conversations for you! Using them will greatly impact your conversion rate and ensure no leads are lost. Truly engage with your audience by using any of the professionally designed templates within MADI! From square posts and stories to reels and cover images, there’s a template you can customize [or just download as-is] for you to use and promote your real estate services.
30 | forever-agents.comPROMOTION Ad Builder streamlines branding and promotion with precise street-level targeting customizable territories, and professionally designed templates. Plus, enjoy free responsive landing pages or redirect to any page you choose. Simplify your marketing and maximize your reach! Shine bright with Addressable TV, combining branding, photo, and contact info featured within a Berkshire Hathaway HomeServices commercial on platforms like Roku, Apple TV, Hulu, and ESPN. Whether you use our sleek global marketing team screen debut? Let’s go! We understand this completely and have teamed up with Videobuzz to empower you with a way to automate sophisticated property videos … in only minutes! Berkshire Hathaway HomeServices has an entire database of professional video campaigns for you array of audiences, you can cater to those who need to upgrade for more space, downsize or even mobile/desktop ad, or social media pieces, rest assured that both MADI and Marketing REsource has all of these {and more} for you to customize to LET’S GET DIGITAL
forever-agents.com | 31PROMOTIONYou aren’t just “listing” a property for sale. No, no, that perfect match. Your property is competing against others in the marketplace, trying to earn we have a lot of ways for you to set up this match made in heaven. The next few pages will enlighten you on just how robust our toolbox truly is. MARKETING THE PROPERTYThe global recognition, reputation and credibility of the Berkshire Hathaway HomeServices brand contributes to my buyer’s and seller’s condence in me and our company in their transactions.
32 | forever-agents.comPROMOTION Core Listing Machine creates an automated Just Listed Open House and Price Reduction! You can use the Just the home for guests to take during showings and open houses. you the opportunity to print the door hangers that are neighbors! Marketing your property on social media is crucial for automatically generates a social media main feed graphic, a square graphic and a story graphic for you to share on your social media pages. Aside from the property website on your personal Florida Properties Group website, Core Listing Machine creates a custom single property website for your listing. You can view analytics and share this easily through any of updates if you have any changes in price, description, or images. Another automated marketing piece you’ll receive is a video slideshow to market your listing. Available in Marketing REsource, Listing postcards, eCards, door hangers, and social media posts. Save time, enhance and impress your sellers with professional, polished marketing!
forever-agents.com | 33PROMOTIONYou have to see this home with your own eyes!Come to our upcoming open house and discover the perfect home for you! I will be on hand to answer any of your can take a tour of the house, explore the neighborhood, and miss out on this opportunity to get a sneak peek into a new home—we look forward to seeing you there!©2023 BHH Ailiates, LLC. An independently owned and operated franchisee of BHH Ailiates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway ailiate. Equal Housing Opportunity. AGENT NAMETrusted Real Estate AdvisorNew price, same beauty!Looking for a great deal on a new home? Look no further! We have just reduced the price of this wonderful property and it’s now ready for you to make your own. If you’re interested in learning more, give me a call or send me an email—I would love to tell you more about this incredible opportunity. Don’t wait! Act now and secure your dream home at an unbeatable price!©2023 BHH Ailiates, LLC. An independently owned and operated franchisee of BHH Ailiates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway ailiate. Equal Housing Opportunity. AGENT NAMETrusted Real Estate Advisor727.420.2963Ofcially off the market!©2023 BHH Ailiates, LLC. An independently owned and operated franchisee of BHH Ailiates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway ailiate. Equal Housing Opportunity. AGENT NAME1234 MAIN STREETCITY, FLORIDA ZIPBED 432,134BATHSQFTOpenHouseJanuary 00, 2023 | 3 - 6 PM 1234 MAIN STREETCITY, FLORIDA ZIPBEDFOR4$350,00032,134BATHSQFTPRICE REDUCED We will mail 50 just listed postcards to homes surrounding your listing at our expense to help you with auto-generated postcard or make any changes you’d like to the content on the postcard! Another bonus, our partnership with RealMailers allows you to customize a mailing list to who this postcard goes to! RealMailers provides automated postcard designs for more than just listed properties. There are designs for Open House, Price Reduced, Just Sold and Vacant Land. Bonus: we’ve designed a Luxury Collection version for Just Listed, Open House, Price Reduced and Just Sold, so if your property meets the current threshold criteria it will Easily target your audience by hand-drawing a map area number of bedrooms, year built, and more. It’s precision marketing made simple! Similar to scheduling a social media post, you can schedule postcard campaigns to mail out on a certain date! MADI delivers stunning, customizable designs—from brochures and postcards to social media posts and digital ads—all seamlessly integrated with MLS for new listings; we’ve got open house, price reduced, and sold options too! Elevate your brand with professional templates that make your listings shine in minutes! We’re all about working smarter, not harder, and MADI makes it happen with seamless RealMailers integration. Create custom postcard templates and mail them Need to print your stunning brochures Xpressdocs integration, any print-ready template can be sent to print in just a few clicks!
I absolutely love the “open door policy” I have with anyone and everyone in the company. I feel well taken care of and that my voice is heard.34 | forever-agents.comPROMOTION This indispensable dashboard helps you easily promote your listings and review the accuracy of your marketing. The Sellers & Listings dashboard includes:• Pre-Listing Interview• 6-Steps Guide• Digital Seller’s Guide• Marketing Plan & Listing Protocol• Agent Bio Template• Public records search• Tax records search• Sellers CMA Tool• Dotloop• iBuyer App• • Manage Your Listing• CORE Listing Machine• MADI• Just Listed Postcards• Open House Tools• Just Sold Postcards• Testimonial Tree As a trusted real estate advisor, your customers turn to you for information on their home and how the market is performing around them. You can give them this information automatically through Market Watch! It provides relevant information on the market such as the number of homes for sale, the average list price, the number of homes sold, and the average sale price.customers, whether a homeowner in that area or a buyer interested in the statistics on a given area, is that it is done through YOUR website – which means more SEO juice for you! Plus the emails are branded with your information and come from you. Automating your seller reports is a key communication you are making on their behalf and their property. Keep your Sellers engaged with a weekly report on the status of their property!
forever-agents.com | 35PROMOTION The O.G. of real estate advertising... the yard sign! We provide you with an initial order of personalized yard signs. You have the option to include your headshot or keep it simple with no photo – the choice is yours! These durable metal yard signs are portable so you can bring it with you to a marketing presentation and stick it in the front yard once you get the listing signed {which is inevitable!} and it’s active online. Make your listing follow them everywhere. Together, Berkshire Hathaway HomeServices and Chalk Digital make digital advertising brilliantly simple for every single network member. Win more listings, drive more referrals and stay business. Keep your seller up-to-date on how their home’s ad is performing online with the automatic Chalk Digital report email! All you have to do is enter the seller’s email address into Dotloop and the rest is taken care of for you! To help you win more listings, there’s a handy-dandy video that explains the power of Chalk Digital. It’s consumer-Boom, listing won! RETARGETING MADE EASYCHALK DIGITAL888-7 78-8258Wendy Owensbhhsfloridaproperties.comA member of the franchise system of BHH Ailiates, LLC>> PRO TIP: Use our Open House Blueprint to market your listing AND prospect for leads with this systemized plan. << PRO TIP: Use our 10-10-20 Blueprint to market your listing to the direct neighbors AND prospect for leads with this systemized plan.
36 | forever-agents.comPROMOTION Each luxury property will receive a company provided yard sign with the main brokerage phone number on it. This sign is ordered and installed by Frames and Things. We highly suggest you to the yard sign. You also have the option to purchase your own custom Luxury Yard Signs and have those installed instead of the company provided signs. The Marketing Team creates individual reels of our recently listed luxury properties and post onto our company Instagram and Facebook page. The Marketing Team creates a monthly co-broker This email also includes the latest edition of The Luxe Life The Luxe Lifewe produce in-house on a bi-monthly basis. This magazine features just listed and pending properties throughout our marketplace. It’s built to help you market your listings PLUS show luxury buyers our current inventory. Dozens of luxury templates are available for you to brochures, and ecards to name a few! Any piece that can be printed is available for you to download Xpressdocs to print professionally for you! Tampa Bay sees buyers from near and far with nearly 21% of the existing homes sold in our market purchased by foreign buyers. Our global connections in both print and digital avenues serve you with the highest and best visibility. There’s a few extra goodies available to you when it comes to marketing a luxury property because they need a check you earn at the end. LUXURY PROPERTYMARKETING
forever-agents.com | 37PROMOTIONGLOBAL MARKETING & SUPPORT© 2019 BHH Affi liates, LLC. Real Estate Brokerage Services are off ered through the network member franchisees of BHH Affi liates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. along with modern, eff ective tools to bring together buyers and sellers of distinctive professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number We reach up to 6 million unique users monthly through News Corp.’s WSJ.com Europe, WSJ.com Asia WSJ.com.Listings also appear on both sides of China’s Great Firewall through largest international property portal attracting more than 2 million affl uent Chinese Our global website, , gives international shoppers a robust search experience of U.S. real estate translatable in 12 languages.Berkshire Hathaway HomeServices network listings appear before the highly affl uent audience following the Financial Times of London: propertylistings.ft.comOur global syndication strategy capitalizes consumer preferences and search patterns qualifi ed home buyers.© 2019 BHH Affi liates, LLC. Real Estate Brokerage Services are off ered through the network member franchisees of BHH Affi liates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. along with modern, eff ective tools to bring together buyers and sellers of distinctive professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number We reach up to 6 million unique users monthly through News Corp.’s WSJ.com Europe, WSJ.com Asia WSJ.com.Listings also appear on both sides of China’s Great Firewall through largest international property portal attracting more than 2 million affl uent Chinese Our global website, , gives international shoppers a robust search experience of U.S. real estate translatable in 12 languages.Berkshire Hathaway HomeServices network listings appear before the highly affl uent audience following the Financial Times of London: propertylistings.ft.comOur global syndication strategy capitalizes consumer preferences and search patterns qualifi ed home buyers. The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of high-net-worth consumers seeking homes in the U.S. Every single listing is syndicated to The Wall Street Journal’s website and it’s international sites, WSJ.com Europe, WSJ.com Asia and WSJ.com. Berkshire Hathaway HomeServices network listings the Financial Times of London: propertylistings.ft.com. Reserved for properties valued at over $1 Million, MansionGlobal.com provides its high net worth audience the ability to search luxury listings for sale around the world. Mansion Global is part of Barron’s Group, which comprises publications including Barron’s magazine, MarketWatch and Financial News. Listings priced over $5M are included in the exclusive carousel ad on MansionGlobal.com. Listings also appear on both sides of China’s Great Firewall through Juwai.com, China’s largest Join the Berkshire Hathaway HomeServices Luxury Collection Global Open House! This virtual event connects agents worldwide to showcase stunning luxury properties. Get exclusive video tours, Q&A sessions, and insights from CEO Gino Blefari. The homepage holds multiple opportunities for featured listings, including a carousel with the capacity There is one opportunity for a featured residence on the homepage. Your property could be here, you’ll simply email your lisitng photos and details to the global luxury marketing team. Submit your luxury listing for consideration on the submissions will be considered for the featured rotation on BHHSLuxury Instagram, Luxury Collection Facebook group post, and BHHSLuxury Pinterest boards. PLUS, we have an exclusive partnership with Unique Homes for a weekly takeover where 2 network properties are featured on their social media channels. Those who hold an active Luxury Specialist Designation have the opportunity to be highlighted in an agent feature story. These articles tell unique and interesting stories about Luxury Collection Specialists. Created in partnership with Wall Street Journal Custom Studios, we explore some today’s global luxury real estate market and examine what’s on the horizon for luxury lifestyle pursuits. The report can be downloaded, printed or shared to contacts via eCard and accompanying social media assets can be utilized to highlight the report.
38 | forever-agents.comPROMOTION Similar to a CMA in the residential world, the Broker win and market a commercial listing. The Commercial Division has access to resources and tools to research and compile the data needed to make an impressive presentation to the property or business owner.the second largest MSA in Florida and 19th nationally. around the nation and around the world. We are able to leverage our relationships and brand recognition to meet the needs and unique requirements that each commercial opportunity presents. Marketing tools and resources which our Commercial Division associates and customers by engaging the right tools and processes along the road from concept to contract to closing.THE COMMERCIAL REAL ESTATE NICHE When it comes to marketing a commercial property, our support team works together with associates to create the perfect digital and print campaign to get the job done. Our support team will help to create a unique mailers, just to name a few. We also have a complete library of branded templates that can be customized for a targeted audience. On site signage is a must. The Commercial Division provides a highly visible 4’ x 4’ sign for each commercial property. Eye-catching custom signs and specialty signs are also available when a property
forever-agents.com | 39PROMOTIONbuyers to close the deal! Learn how you can close BOTH ends of the deal – or at least work with another Berkshire Hathaway HomeServices Florida Properties Group agent to seal the deal. Emails sent to your contacts containing a list of properties that match their search criteria. But, there’s a bonus! KvCORE tracks your contact’s interest and engagement with listings to help tailor this experience. Your company-provided website connects you to a global audience, with over 25 million annual visits personal agent site. You’ll receive email alerts when clients register, allowing you to track their searches and interests in real time. This valuable insight ensures you never miss an opportunity to turn online activity into closed deals! Our website is mobile friendly so buyers can search on the go! ALL ABOUT BUYERS<< PRO TIP: Provide exceptional service to your buyers while prospecting for new leads in their desired neighborhoods—two birds, one stone! Elevate your buyer’s experience with our comprehensive intranet dashboard, designed to provide you with every tool you need to succeed. Here’s what’s at your • Property Watch• Public Records• Dotloop• CORE Present Buyers Tour • Showing Feedback Form• Mortgage Calculator• • Forever Concierge• Agent Bio Design Template• Agent resume template• 6-Step Buyer Guide• Buyer’s Guide• Buyer Questionnaire• Buyer Checklist & Protocol
40 | forever-agents.comPROMOTION RESIDENTIALPROPERTYMANAGEMENTLooking to help your customers build wealth through real estate investments? Look no further! Our services go beyond basic leasing and property management. We specialize in expertly managing the assets of all types of investors, from large your go-to real estate advisor.is a complex business. provides complete training, business planning, coaching, and the ongoing support necessary to achieve the level of success you desire.Association of Residential Property Managers®. true bridge for the sales associate that wants to add management to their business plan. We have built a solid foundation for you to expertly care for your provider of their real estate needs.and a wide range of investment opportunities for investors not only from this country, but from the rest of the world as well. We are prepared to help you assist them with all of their investment needs. • Professional Marketing Materials• Postcards and Glossy Brochures• Signs and Lockboxes• Cloud-Based Management Software• A Berkshire Hathaway HomeServices Florida Properties Group branded rental website: www.rentahomewithus.com• • Professional Move-in and Move-Evaluations• Pet Screening Tools• An Accounting Team• A Maintenance Dispatcher•
forever-agents.com | 41HERE FOR YOUWITH CORE SERVICES, YOUR SUPPORT TEAM, COACHING AND TRAININGliving. When we say we are full service we mean it. We take an immense amount of pride in serving our agents and customers completely. We provide a full education department, accounting department, marketing department, in-person coaching and business consultation. All of these departments, people and resources are simply to support you and your small business. We have organized departments to help you secure multiple sources of revenue in the industry we love. These include residential sales, asset management, accelerated sales, commercial sales and leasing, short-term rentals and HOA management. In addition to that, we have put together a super talented group of people within our Core Services. This helps you deliver to a leading consumer demand – delivering everything they need to complete their transaction under one roof. customer has a lot of choices. Every decision we make stand out – take our Buyer and Seller kits for example. Real Estate is a sales and marketing industry and we understand one cannot survive without the other. Being here for you by giving you the resources you need to dominate, whether that is with people, technology or other assets is the driving factor behind all that we do. do great things on our team? Let your Market President know and have them help you seal the deal. When you recruit an associate to our company and you will earn 1.5% of that agent’s closed GCI paid at the time of closing by the Company NOT from the agent’s earnings, as long as both of you are with Florida Properties Group or Tropical Realty Referrals, Inc.BUILD THE TEAM, FILL YOUR WALLET
42 | forever-agents.comHERE FOR YOU Having an in-house mortgage company sets your buyers up for success. Preferred Lending Services Tampa Bay and are truly here for YOU. We know scenario. Visit for more information. Today’s real estate environment can sometimes be challenging. In this dynamic market you want to work with a company who not only stays abreast of current changes and trends but can also provide you with record of exemplary performance, Capstone Title is the company you can count on in today’s ever-changing real estate environment – always delivering accurate and for more information.
forever-agents.com | 43HERE FOR YOU When it comes to purchasing a home, there are Buyers Warranty is a home warranty company who is ready to work for buyers and sellers alike. In 2019 alone, $165,000 worth of claims were paid out to Florida Properties Group customers through their cash saved on the big ticket items in a home like appliances, electrical and plumbing! We are so lucky to have Preferred Partners Insurance in our corner! They have one of the most knowledgeable teams of Insurance Agents in Tampa Bay and Central Florida. They know that insurance is a necessity not a wish! As Insurance brokers, they shop multiple suppliers to get your customers the very best coverage for their dollar while not skimping on the coverage they need to truly protect their home in the event of a between. Vist for more information.
44 | forever-agents.comHERE FOR YOU branch administrator who is there to help you! These people wear many hats to make sure you and your customers are well taken care of. From answering the phone to entering your listings into MLS and so many other things in between – you can lean on them and they’ll be there to help with a smile! We understand the Tampa businesses to help bring awareness to the various ways we can help them and their employees, which ultimately drives quality leads back to our team. We have a person dedicated to corporate outreach who personally connects with executives and HR Departments. She spends hours each week cold calling, presenting value and staying in touch with corporations currently in Tampa and those looking to open up in Tampa to make sure we are the Brokerage of choice for all their employees. We have an entire team that is constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally. This allows us to constantly help add residual income to you and your business. We partner with qualifying agents within our company who want to take advantage of these additional opportunities to help them grow their business and their sphere An in-house IT Department is crucial to making sure your technology is Submit a request to for all of your technology needs! The accounting department is a pivotal part of our team as they process ALL the things. Whether it’s making sure you get paid quickly or helping you setup and maintain utilities for REO properties, our accounting department takes pride in being a critical piece of our full-service model. We have an entire team dedicated to handling all rental accounting needs. Owners, Tenants and Agents can rely on our strict adherence to all laws and regulations as they pertain to Trust Accounting and to provide accurate, transparent handling of all funds. Our Team disburses rental proceeds, agent commissions, collects and remits taxes to the state for vacation rentals and helps our Foreign Investors meet their reporting requirements. First impressions are everything! Our home many call-in clients hear impression and superior service. She helps connect customers directly to you quickly and makes sure they leave her hands taken care of. We are in a contracts-driven industry. There is nothing more important than making sure we are protecting our customers by being highly trained and extremely thorough when it comes to this segment of our business. Wouldn’t to protect you and your license, we have a compliance department that oversees all of your documentation to keep you in compliance with state and federal laws and your E&O insurance policies and to make sure you’ve done everything possible to deliver the highest standards to your customers. The marketing department is here to make our brand presence known throughout the Tampa Bay and Central Florida area! Their work means you look awesome in the eyes of customers when you are at your child’s sports practice, or at a marketing consultation to sell their home!While they work mainly “underground” to make us a household name, you’ll see their work everywhere! • Company branding• Company design• Company social media• PR and content creation • Company events • Agent Help Site • Web• VideographyYOU’VE GOT “PEOPLE” FOR THAT.From marketing to relocation to coaches and branch administrators, you’ve got a team abundant with knowledge, talent and passion to help you succeed!
forever-agents.com | 45HERE FOR YOUYOUR FEARLESS LEADERSYour Market President is your go-to resource. Your coach. Your mentor. Your business partner. They are there for you to lean on when you have questions. They are there to coach you to be the best CEO of your business you can be.
46 | forever-agents.comHERE FOR YOU As mentioned before, the is your go-to resource for all the things. You can access previously recorded webinars and watch videos on how to best use live interaction with an instructor, but from the comfort of your home {or the beach!}. Remember how we said you can lean on your Market President for anything? Contract guidance falls under the category of “anything”. Be sure you reach out to them if you ever have a question about a contract! We are so incredibly passionate about making sure you are a successful CEO who is building a sustainable per year for you to collaborate and learn from like-minded Another way to make sure you’re building a strong business is through the one-on-one coaching with your Market President. They can help you create a roadmap and plan for your future. Just like an athlete needs to train to perfect their sport of choice, you need to train to make sure you are the most knowledgeable real estate agent out there. You’ve got your very own coach, a team of people who are cheering you on, and a robust set of tools at your disposal. BUILDING STRENGTH THROUGH KNOWLEDGE Being a small business owner means you wear a lot of hats. In our company, we don’t want you to just be good at selling houses… we want you to dominate your role as an entrepreneur. Most thriving businesses have a plan that leads them in the right direction. Part of starting a business is determining the income you need to make by reverse engineering how many houses you should sell. Learn Center Resource is an online learning platform providing education and skill training for agents, brokers, owners, managers and trainers at all levels of experience.A calendar with a wide selection of weekly live webinars is accessible on the front page of LearnCenter REsource. Web-based training, video training and printed educational resources are also available to view or download, 24/7. Use the strength of a global network to market your seller’s luxury home! National has a platform called Upon joining our company, you get a taste of what Ninja Selling is all about with your own personal hardcover copy of the Ninja Selling book. This award-winning {and not to mention money-making} book will help you dive into the philosophy behind the Ninja process. You’ll soon see why we are a Ninja company.
forever-agents.com | 47HERE FOR YOUI would say Berkshire Hathaway HomeServices has contributed to my success by the community aspect and my broker’s attention to each individual to push us to what we’re capable of.
48 | bhhsoridaproperties.comHERE FOR THE PARTYWELL, MAYBE NOT A “PARTY” BUT WE ARE ALL ABOUT MAKING EVENTS FUN!While helping you become your own successful CEO is our gathering, or just a normal day, we like to always add some fun. an enjoyable and happy work environment can make or break your choice of a brokerage. Our goal is to create an environment scares them away. After all, we are real people with real goals, that like to have real big fun!
forever-agents.com | 49EVENTS & TRAINING Party down with your fellow Florida Properties Group agents and thousands of network agents from across the world at the annual national convention! The national convention typically occurs in March of each year and is a great way to network with your local peers and those in other regions {hello referrals}, learn from top notch experts in all areas of business, and our favorite part... to have FUN! There is always a big entertainer for the throughout the 3-day span. You won’t regret registering and investing in going to the national sales convention! Summit, an annual event for the network’s top sales professionals, includes sessions on luxury strategies, digital marketing, negotiation, branding and business growth, as well as many networking events. It’s an opportunity for real estate professionals to keep current with best practices for selling luxury properties. It’s also a sales year. Our marketing team participates in an annual event called Marketing Forum where Marketing Directors and Leaders markets to implement into our calendar for the upcoming year! LPS is an invitation-only event, welcoming high-end buyers, investors, VIPs and wealthy individuals. More than 12,000 visitors and 200 luxury real estate companies HomeServices purchases a booth at this prestigious agents) to join them. Did you know that Berkshire Hathaway has B-stock, and Hathaway! By doing this, you not only are investing your money wisely, but now, as a shareholder, you will be invited to the Annual Shareholder Meeting where you can learn from industry experts as well. NATIONAL EVENTS
50 | forever-agents.comEVENTS & TRAINING This business can be as equally exhausting as it is rewarding. We know the time and energy you spend to maintain your business and achieve high levels of success celebrate you and your success. Every March, we celebrate our Elite – the award-winning agents’ accomplishments in the previous year with a morning awards ceremony and a late brunch. Join in on the fun for a fantastic group of kids, the Sunshine Kids! Our annual Clay Shoot is a day to enjoy friends, shoot some clay, and raise money for children with cancer across the country. We’ve raised upwards of $20,000 each year for the Sunshine Kids and we are honored to be able to do that! Our annual Holiday Fun Fest is just what it sounds like... an evening of fun! We wanted a way to get our entire organization together for an evening of pure enjoyment. We choose a central location to unwind and get to mingle with For over 20 years, Florida Properties Group has led an annual trip to Orlando called “Fun N Sun”. This event brings kids in from across the country to enjoy a week of fun in the Islands of Adventure, Universal Studios, and Disney World! Participation in our annual Clay Shoot and contributions made throughout the year help put on this super fun event that the kids look forward to year after year. Metropolitan Ministries through a spirited food and toy across Pasco, Pinellas, and Hillsborough counties, culminating in a festive caravan to deliver the contributions commitment to community and the joy of giving back!LOCAL EVENTS
forever-agents.com | 51EVENTS & TRAININGHey y’all! I’m Olivia Hamilton, your Events & Brand Coordinator, and if there’s one thing I love about our company, it’s how we show up for our communities—with heart and hustle.Locally, our annual Cabernet Sleigh is a shining example of generosity in action. Thanks to our incredible agents, we collected nearly 5,000 pounds of food, over 1,200 toys, and $1,675 in gift cards for Metropolitan Ministries in 2024. right here at home!On a national level, our annual Clay Shoot Tournament rallies support for the Sunshine Kids Foundation. This event raises an average of $20,000 to give because every child deserves a chance to laugh, play, and just be a kid.Philanthropy isn’t just something we do; it’s who we are. Together, we’re building stronger communities and brighter futures, one act of kindness at a time.– Olivia
52 | forever-agents.comPROMOTION What I love most is the connectivity and support that’s available to you at any stage in your real estate career.
forever-agents.com | 53EVENTS & TRAINING Our onboarding specialists work with you and others technologies and gadgets are synced up and ready to work! From printers to Cab Corner, they are there to help you get it all set up! is our version of the coursework needed to “graduate” and have a successful career with Berkshire Hathaway HomeServices as your business partner! This four-week course covers everything from the tools available to negotiating tactics. Connected where you get to see the faces of the Lending Services and Commercial! It’s also at this session where you receive your professional headshot, so come dressed to impress! We truly believe in our message that we want you to be the best CEO of your small business you can be. So we introduced our quarterly Entreprenuer Academies, which are round-table discussions based around a business-building topic. You are invited to a certain session based on your experience, so you are among like-producing agents for a richer conversation. Our mastermind sessions are invite-only with only the top and most-seasoned agents and they discuss initiatives and ideas to help propel our company forward! GETTING STARTEDFrom the very start, we want to make sure you have the training you need for you to take advantage of.
54 | forever-agents.comEVENTS & TRAININGOnce a year, our marketing team vanishes into a secretive week-long session we call Marketing Underground. Locked away with a few select collaborators, we dive deep to plan the next year’s brand voice, image, and overarching goals. Great ideas like Marketing Collateral Drops and the CEO Mastery Workshop were born from this creative retreat—and that’s just the beginning!By week’s end, the walls are covered in colorful poster boards brimming with ideas, and the table cups, and Stephanie’s famous baked goods. While the ambitious to-do list we create might seem overwhelming, we thrive on the challenge, knowing each project and post will elevate our agents and brand to new heights. That’s the power of going underground!Marketing is a HUGE part of your job as a real estate agent. With all of the tools and resources we provide you and the ever-evolving digital marketing world, we know it can become overwhelming. That’s where our Marketing Roadshows come into play. The marketing and education department teams with an opportunity to sit down one-on-one with a member of the marketing or education department! Roadshows are something you do not want to miss and happen twice a year!too much fun using AI to perform interactive ice breakers to get our creative >> The walls are lined with poster boards full of ideas, SWOT analysis, keywords and more. ^^ Animal onesies aren’t always included, but let’s just say we know how to have some fun! BRAIN POWER AND CREATIVITYMARKETING & EDUCATION COME TO YOU, WHAT A TREAT!MARKETINGUNDERGROUNDMARKETINGROADSHOWS
forever-agents.com | 55EVENTS & TRAINING Our biggest training event of the year, the CEO Mastery Workshop, is a full day of courses with including the tools you use on a daily basis! We’ve had presenters and key-note speakers like Allan Dalton, SVP of Research and Development, the and members of the local EDC’s. Our goal with this workshop is for you to gain valuable knowledge and tangible advice for building your business. We know you’ve always wanted to be a ninja {Hi-ya!}… here’s your chance! Once a year, we host a It was a full house as key-note speaker Chris Stuart, presentation during our CEO Mastery Workshop!LOCAL TRAININGSNinja Installation training that is limited to 50 agents. Increase your business and listings taken by practicing the Ninja philosophy… less selling and more creating value for your customers! The Ninja Selling system is based on a philosophy of building relationships, listening to the customer, and helping them achieve their goals. Commercial is another one of those niche markets that you may need some help with. Our Commercial Director and Education Department have teamed up to provide the Commercial 101 course to let you in on how to break into this niche market. for you to earn those CE credits to keep your license active! From staging to legal, we’ve got you covered! Earning an additional 1% on all Preferred builder Sales is just another us. This training is about SELLING! Learn to go from Prospect to Contract, with happy buyers who will send you referrals in record time. As an added bonus, you will also learn about Construction, New Home Financing and How to Negotiate with builders and others. One half-day comprehensive class geared towards giving you the dialogue and knowledge to provide unsurpassable service to our Relocation and Referral clients. This class will give an overview of programs we have developed to help you earn or keep more clients and revenue.
56 | forever-agents.comEVENTS & TRAINING No need to pay for an outside coach, you’ve got your very own in your create a personalized coaching plan that makes sure you are on an upward path of growth! Whether you are new to the business, taking the next steps, or a highly experienced Top Producer our team can help guide your future success! When it comes to being part of a championship team, embracing diversity is an important part... especially when it comes to real estate. That is why we have experienced mentors available for agents who are interested strategies. This gives you the ability to work side by side with an experienced agent who can guide you in applying all of the education, business routine! Join in on the conversation and learn together with a group coaching session led by your Market President allow you to collaborate with agents so that you can share ideas and grow your knowledge, together. Collaboration is key! Let’s work together so that in the end your customers receive the expertise they deserve! We know that having a large to agents who help their customers throughout the Tampa Bay MSA and beyond. Our goal is to choose our convenient for you, your customer, and the general public! That also means training opportunities need to be as convenient as possible for it isn’t always ideal to travel to our training courses are held, so we bring the Education Department to your when these training sessions come Stay in the loop with everything at Keep updated on market stats, where learn about a marketing or tech tool, and hear important company coming in and coming around! Technology is crucial to the day to day success of our business so agents need a company that is not playing catch up with this ever evolving part of the industry. They need a partner that is always training the agents forward so they can lean into their growth instead of watching business pass them by. Be sure to stay up to date with our training calendar so you don’t miss a beat!OFFICE TRAININGS
forever-agents.com | 57LEAD ME TO THE MONEYWE KNOW LEADS ARE IMPORTANT TO YOU, SO WE’RE HERE TO HELP. Generating leads is a large portion of your real estate business, and something that we help with! Between our local, dedicated Business Development and Relocation team and the national Berkshire Hathaway HomeServices network, we are constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally. You also hold the power to generate your own leads through a multitude of methods while using the tools and resources we provide you! Although we are GLOBAL, I love the feeling of family. We are all in this together and I think the company hears us!
58 | forever-agents.comLEAD SOURCES These are the businesses our Corporate Caller has partnered with to trust us for their relocation needs. Our connections ensure seamless transitions for their employees, showcasing our expertise in relocation services. These leads come from agents at other brokerages who trust us to assist their friends, family, or clients relocating to or needing real estate services in our area. It’s all about building connections and delivering top-notch service! There are some requirements for being on the corporate relocation referral team which include a minimum of $5M in sold volume, 10 closed transactions and 3 outgoing relocation team. lenders to their existing customers to help them with all of their real estate needs including home buying, selling after closing, and a private platform for the agent, the customer and their lender to communicate.HomeStory requires 3+ years as a full time real estate agent, a minimum of 5 closed transactions in the last 12 months, minimum of $1M in sold volume, you must maintain over 90% Customer Satisfaction rating with HomeStory, and meet performance and conversion guidelines. PrimeStreet is a lead source that matches transaction-ready consumers to real estate agents like YOU! PrimeStreet speaks to each customer prior to reaching out to us. When PrimeStreet speaks to the customer, they determine if they are in a position to connect to an sell or buy, not rent, and that the customer is looking to move forward in the next 6 months. Agents connect and stay connected through the PrimeStreet app. The app contains all of the clients information so it is quick and easy to reach out. PrimeStreet requires at least 7 closings in the last 12 months and 1 if you have the closings but are new to the Berkshire Hathaway HomeServices family. Website leads are another very important lead source for you! These leads mean the customer has done their homework and researched every brokerage and they have decided they want to work with us, but they just don’t have an agent yet. We have a very important job with these leads to uphold the Berkshire Hathaway HomeServices name! These clients have reached out via our main Berkshire Hathaway HomeServices website and We use a unique lead distribution and lead management system that captures internet leads and routes them directly to an agent via email and text. Each agent has the ability to select six zip codes in your Cabernet Corner account. The leads captured from internet sites including your brand website, our International Berkshire Hathaway HomeServices site, our local Florida Properties Group website, and sites like Realtor.com are routed directly to agents based on the zip code of the property inquiry. You can start to receive these automatically routed leads directly to your phone from day one! Accepted leads are Corner to make it simple and easy to follow up, send marketing materials, email property information, and setup property searches and market updates. Our goal is to help keep your business pipeline full and give you the tools to incubate, convert and close online leads.COMPANY GENERATED LEAD SOURCES
forever-agents.com | 59LEAD SOURCES Some great opportunity awaits you in your remarkable ways you are able to build your business is through direct business. Let’s say for example, you just closed a deal or walked away from a networking event and you learned that a company is not using Florida Properties Group exclusively; please know you may connect with our Corporate Services Manager, Melanie Brush. She is available to partner with you to share an overview of our menu of services to the corporate client you have an established relationship with. If this client is interested in using us exclusively, you will you are not able to work the lead you will receive a referral fee! Remember you are one person and we have an entire Business Development department available to you for Moving Services, Career Placement Assistance, Proving a Relocation Package, ensuring they receive a smooth and seamless move and assisting with any temporary housing they may require. If you have an outgoing referral to place, have no fear! We have your back. You can get the link to submit your referral from our Intranet on the Agent Help Site under referrals. Our Business Development Department will ensure that your referral is and track the referral from covered! We consistently track all referrals in our system to ensure that every referral is paid in a timely manner.
60 | forever-agents.comLEAD SOURCES This is your strongest source of leads and referrals. Always be adding to your list. This is your warm leads – people who know you, friends, family, business associates. If you don’t have a comprehensive database – this should be at the top of your to-do list! This is a communication tool that ‘sends’ or ‘drips’ messages to customers or prospects over time. Both your kvCORE CRM and Marketing REsource tools are great sources for this inexpensive way to market to your SOI. Holding open houses is a great way to engage with buyers and to connect with sellers looking to put their home on the market. Be sure to capture email addresses of visitors. Then put these new prospects on drip email systems such as Ninja Flow or set them up with market reports to stay engaged with them! All available in your CRM! By choosing your ‘farm’ area intelligently, and marketing to it consistently with Market Reports, a personalized quick CMA, postcards, and good old fashioned door to door campaigns, you can build a strong and steady stream of leads! Answering phones and being available for walk-ins true way to capture leads. Engage with your caller or the customer right in front of you! Remember, you are not there to sell a house from this interaction, you are there to set an appointment for you to show or list a home! We’ve got a non-occupant use to market to these individuals. You can use these absentee owners and then customize the you! Marketing to ‘For Sale By Owners’ is a great way to get new listings. Search for FSBO listings that have been on the market for them valuable information through a personalized quick CMA. Be a true resource to them – sellers might be looking for assistance! Expired listings, those that failed to sell, are also a great source of new business. Have a packet of USEFUL information about yourself, your service, and your company, ready to go. We suggest using a custom quick CMA and the Lifestyle & Planning Guide! Make sure you knock on the door of the expired listing and personally introduce yourself! Keep it brief, and leave behind your packet of info. Then follow up by mail and with phone calls! Farming apartment complexes is a unique niche. Marketing campaigns could be time homebuyers. The 50 Just Listed postcards we mail out on your behalf are a great lead source for buyers and sellers alike. You can take it a step further by mailing out an additional 50 postcards to reach more households and harvest more potential leads! Surveys for all levels of agents cite Facebook as their primary source, as well as their best source, for online lead generation. generating immediate results. For tutorials go to www.facebook.com/business. There are other social media platforms that could work for you! Instagram and LinkedIn are two others to consider. Drive prospects to your website through social media, drip email, and digital advertising. Your Florida Properties Group Agent Website can track visitor activity and identify hot prospects to reach out to for building your business!AGENT GENERATED LEAD SOURCESDIFFERENT WAYS YOU CAN CREATE LEADS FOR YOUR BUSINESS!
bhhsoridaproperties.com | 61LEAD SOURCES because it is search based marketing allowing you to get in front of people actively looking for homes and agents. When done correctly the ROI can be very high. Google has tutorials online for Adwords at support.google.com/adwords. For ly/29qmqcb There are endless ways to purchase digital ads on the internet. From banner ads, to Pay-Per-Click ads, to online ads, to pop-up ads, the choices are endless. For the latest information on the digital ad format that interests you, you will want to research it on the web and be prepared to test variants of your ad format and placement to optimize your ROI! is a great place to go to start your digital ad campaigns! These ads from bhhsresource.com show up in the apps that your target audiences are on wherever they may be. Set parameters for demographics, zip code or a map area. Ad space provider who places your ads in the most cost optimal times based on your investment. Through geo-fencing (pinpointing all users that have entered geo-targeting (tailored messages to targeted users based on a broader location at a given time), with your target audience. While it may be hard to measure the ROI (Return-On-Investment) for billboard advertising, it is a great way to get your name and face in front of thousands of viewers. Pick up, and people will turn to your billboard to entertain themselves while they are Radio ads deliver sound bites to a large audience. Combining that ad with a radio hosts endorsement can be very persuasive to loyal listeners. Bus-stops and grocery advertising opportunities to showcase yourself and your brand. Advertising in newspapers and other community print magazines are a great way to get your name, face, brand and listing in front of a large number of people. Prestige Magazine is Berkshire Hathaway HomeServices’ proprietary publication reserved for luxury properties. Print advertising does come with a price, but you can market your seller’s listing in this global publication to gain traction and potential leads from a domestic and international audience. While generally more expensive print advertising than newspapers, these local community magazines have a longer shelf life. If you have children in school, there are a ton of ways to connect and build your sphere. Get involved with your child’s home room. Volunteer. Be a sponsor of school events. Take classes of your own. All great ways to expand your sphere and develop new business. Some of our most successful agents focus on community involvement and social interactions. Have fun, follow your passion, make connections and build your business! Social clubs that interest you are one of the best ways to meet new people and promote your real estate business! You’ll have a whole group of raving fans in no time! Joining professional opportunities for broker-to-broker referrals, and networking that helps build your business. Many of our agents have used educational seminars home buyers and sellers. From medical residents looking for homes, to buyers looking for more and credit repairs, the opportunities are endless! Pair up with one of our Core Services to set up an educational seminar. Then advertise on social media, in newspapers and send out evites to your SOI.
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