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Gaylord Palms – Trade Highlights14,800 TV Commercials run between Orlando and Jacksonville on Free Form, Travel, TV Land, HGTV, Lifetime, TLC, FOOD, A&E, Hallmark, OWN, and LMN2 Top Orlando TV stations - WFTV ABC TV and WKMG CBS TV – strong promo support with Watch & Win promos, calendar listing, weather cut-ins from ICE. WKMG ran a “Countdown Clock” on their website counting down the days until the opening of ICE. Once ICE opened the clock counted down the days remaining to experience it.

Gaylord Palms – Trade Highlights210,590 Radio Commercials in key markets - Miami, West Palm, Jacksonville, Sarasota, Ft Myers, Melbourne, and Gainesville50 Radio Stations provided promo support /commercial schedules. Promo support included contesting on-air and website, eblasts, social media and video blogs with the top stations in our demo Tampa, Orlando, Jacksonville, and West Palm 3 Orlando Radio Partners with Buy-2-Get-2-Free offers heavily supported on-air and online thru eblasts, banners, social media, :10 adlets and commercial spots. Promotion builds awareness and helps drive weekday 18 Radio Stations with onsite remotes/broadcasts

Gaylord Palms – Trade Highlights31 Palms Bus wrapped at a $4k savings thru Advertising Vehicles partnership256 Print Ads run in all key drive markets28 Banner Ads with numerous media23 Outdoor Billboardsthroughout Orlando