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      Gordet
The Full Monte

 

 

 

I am a copywriter by background who brings an exceptionally high degree of strategic focus to the creative work any team that I'm working with and I produce. I am now primarily working in the mature market.

 

Prior to that, I created advertising for strategically focused, package goods companies, including Procter & Gamble, Nestle, Ralston Purina, Kraft, Richardson Vicks, and American Home Products. For several years, I was creative director for Grey Advertising on all of its Procter & Gamble business in Europe and lived in Germany, P&G's biggest European market.

 

As the marketing world has changed so have I. A large part of my work has come to involve website development, search engine optimization, and email marketing. I've learned to create site maps, wireframes, buyer personas, and email campaign flow charts. I can also read a Google Analytics report as easily and with as much interest as I do a Charles Dickens novel. For me, online and offline integration is more than a nice set of words--it's a necessity in today's highly competitive marketing environment. I believe that the wide range of skills and experience I've acquired leads to superior results for all of our clients.