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Nachrichtenübermittlung Messaging andNarrative Development WORKBOOKwww.goodjustco.com
© 2025. GoodJust Co. All rights reserved.This workbook is the intellectualproperty of GoodJust Co. and isprovided for personal or organizationaluse only. No part of this document maybe reproduced, distributed, or shared inany form or by any means without priorwritten permission from GoodJust Co.For inquiries regarding permissions oradditional resources, please send anemail to goodjustco@gmail.com.www.goodjustco.com
Powerful messaging is the heart of everyimpactful campaign. Whether you’re advocatingfor policy change, building grassroots support, oramplifying your organization’s mission, the rightnarrative can inspire action, foster connection,and create lasting change.This Messaging and Narrative DevelopmentWorksheet is designed to help you clarify yourmessage, tailor it to your audience, and craft acompelling narrative that drives action. Byworking through these exercises, you’ll uncoverthe “why” behind your work, create a messagethat resonates, and ensure that your voice isheard in the spaces that matter most.Let’s get started on crafting a message that notonly tells your story but also inspires others tojoin your journey.Introduction: Find YourVoice, Amplify YourImpactwww.goodjustco.com1
What motivates your work? Why does it matter? • What problem are you trying to solve? • Who does this problem affect, and why is iturgent? • What inspires your organization’s mission?In one sentence, explain why your work matters.Defining Your “Why”www.goodjustco.com2
Tailor your message to resonate with the peopleyou’re speaking to. • Who is your primary audience (e.g., funders,policymakers, community members)? • What does your audience care about most? • What action do you want them to take?Write a short description of your audience andthe message you want them to hear.Understanding YourAudiencewww.goodjustco.com3
What do you want people to remember afterthey engage with you?Structure Your Message: 1. Problem: What issue are you addressing? 2. Solution: How is your work addressing thisproblem? 3. Call to Action: What do you want youraudience to do?“We believe [problem statement], which is whywe [solution/mission]. Join us by [action step].”Your Core Messagewww.goodjustco.com4
Stories humanize your work and make itrelatable. • Share an example of someone directly impactedby your work. • Highlight the journey from problem to solution. Describe one powerful story that captures theessence of your organization’s mission.Storytelling to BuildConnectionwww.goodjustco.com5
Ensure your message resonates and inspiresaction. • Is your message clear and concise? • Does it reflect your organization’s values andmission? • Is it tailored to your audience’s needs andconcerns? Test your message with a colleague or trustedpartner and note their feedback.Testing and RefiningYour Messagewww.goodjustco.com6
Where and how will you use this message? • Social media posts. • Advocacy campaigns. • Fundraising pitches. • Community outreach materials.Write down 2–3 ways you’ll use your message inyour current work.Your Narrative inActionwww.goodjustco.com7
Congratulations on taking the first steptoward refining your messaging andnarrative! Remember, craftingcompelling messages is an ongoingprocess that evolves as your work growsand your audience changes.Your story has the power to inspireaction, build connections, and drivelasting change. If you’re ready to take your advocacyefforts to the next level or needpersonalized guidance, GoodJust Co. ishere to help. Let’s work together tocreate equitable, impactful strategiesthat make a difference.Visit www.goodjustco.com or contact usat goodjustco@gmail.com to learn more.Thank you for trusting GoodJust Co. onyour journey to crafting impactfulnarratives!www.goodjustco.com8
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