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Gaylord Opryland – Trade Highlights1New media partners include WATE ABC TV Knoxville, WIAT CBS TV Birmingham, The Atlantan Atlanta, Prestigious Living Magazine Nashville, and Mt Juliet News5,610 TV Commercials ran on FreeForm, Travel, TV Land, HGTV, Lifetime, TLC, FOOD, A&E, Hallmark, OWN, LMN, and E! in key markets 13 TV Stations throughout Nashville, Birmingham, Louisville, Knoxville and Huntsville provided promo support that included Traffic Billboards, Banner Ads, Calendar Listings, Social Media Posts, Taggibles, Commercials and Contesting both on-air and on station’s websites56 Television segments showcasing ACC events

Gaylord Opryland – Trade Highlights232 Radio Stations ran promotional support /commercial schedules6,438 :30 Radio Commercials in key markets - Nashville, Memphis, Louisville, Huntsville, Chattanooga, Jackson, and Evansville18 Radio Broadcasts with top regional radio stations and 10 radio remotes5 Nashville Radio Partners with Buy-2-Get-2-Free offers heavily supported on-air and online thru eblasts, banners, social media, :10 adlets and commercial spots. Promotion builds awareness and helped drive weekday tickets sales for ICE/GRINCH

Gaylord Opryland – Trade Highlights, Cont.3161 Print Ads in key drive markets plus our 6 page insert in Huntsville & Birmingham35 Banner Ads with numerous media running Oct.-Dec. / dedicated eblastsGaylord Opryland – Trade Highlights

Gaylord Opryland – Trade Highlights423 MTA Benches and “Supertails” (backs of buses) through Nashville MTA partnership 3 Opryland Buses wrapped at a $15k savings thru Advertising Vehicles partnership4 Outdoor Billboards supporting Grinch and ICE